Senior Experience Strategist

Led a comprehensive touchpoint analysis across three major European markets, ensuring the brand’s messaging and market positioning aligned with evolving energy-sector trends and regulations.

Executed robust secondary and primary research—including user data analysis and market benchmarking—to capture a comprehensive view of customer experiences and competitive dynamics within the energy sector.

Collaborated closely with cross-functional teams (product management, data analytics, marketing, and senior leadership) to ensure that research insights translated into actionable strategic recommendations.

Synthesized qualitative and quantitative data to derive actionable insights, advising on adjustments to communication strategies and identifying opportunities for future projects to enhance brand alignment.

Structured and presented key findings to relevant stakeholders, enabling data-driven strategic adjustments and implemented a feedback loop to track brand perception shifts.

Ensured that all recommended touchpoints, messaging, and user journeys resonated with the company’s core values and sustainability goals.

Led the creation of a digital solution for medical billing software, focusing on user-centric design, strategic research, and scalable development frameworks.

Integrated HÄVG’s brand values throughout the UX process, ensuring that the interface is functional and emotionally engaging.

Conducted in-depth research to understand internal user needs and reflect HÄVG’s brand message.

Developed wireframes, storyboards, and user stories in Figma with special attention to brand aesthetic elements.

Established a framework that is technically scalable and guarantees consistent brand communication in future updates.

Coordinated closely with developers and stakeholders to ensure technical implementations aligned with the brand.

Conceptualized a digital brand experience platform to translate Fjällräven’s authentic outdoor experience into a digital environment.

Evaluated existing e-commerce and social media infrastructures to enhance brand communication and consistency.

Conducted comprehensive research to understand target audiences and market trends, highlighting Fjällräven’s brand essence.

Created detailed user personas and customer journeys centered on Fjällräven’s values.

Designed platform core functionalities in Figma to ensure effective digital touchpoint communication.

Developed a roadmap for seamless integration of the platform into the existing digital ecosystem.

Coordinated with stakeholders and cross-functional teams to align design, development, and implementation strategies.

Focused on creating a unique, user-centered brand experience to position Fjällräven as a leader in the outdoor industry.

Shaped digital transformation strategies to make Siemens’ commitment to sustainability and innovation experiential.

Conducted global research with C-level participants to derive insights and develop personas reflecting environmental and technological values.

Created sustainable personas to underpin Siemens’ forward-thinking brand.

Developed a comprehensive communication strategy and toolkit positioning Siemens as a sustainability leader.

Conceptualized brand-centric digital products in Figma, including the SIEMENS XCELERATOR B2B marketplace with persona-driven design.

Aligned initiatives with Siemens’ 2025 vision emphasizing innovation, scalability, and sustainability.

Engaged cross-functional teams to ensure alignment and successful global implementation.

Created low-fidelity prototypes, high-fidelity content elements, and test-ready prototypes using Figma.

Developed digital campaign strategies and assets for the launch of the new CUPRA Formentor.

Designed and optimized the digital user experience for the SEAT e-commerce shop using Figma.

Conceptualized and developed landing pages aligned with user needs and business goals.

Mapped comprehensive customer journeys to enhance the digital experience across multiple platforms.

Collaborated with cross-functional teams to ensure alignment between design, strategy, and brand identity.

Advised clients on digital transformation and marketing strategies, emphasizing CRM and content marketing solutions.

Expanded existing client relationships and supported acquisition of new projects to drive revenue growth.

Acted as the primary client contact, coordinating with Strategy/Planning, Data Science, SEA/SEO, Editorial, and Creative teams.

Prepared detailed briefings, aligned stakeholders on project goals, and managed budget estimations.

Directed operational processes for client projects to ensure high-quality execution and timely delivery.

Served as the interface between clients and internal teams to streamline communication and collaboration.