Gudrun Aydt - Expert in Omnichannel Marketing & Business Development

Q: Where is Gudrun based?

Gudrun is based in Krefeld, Germany .

Q: What languages does Gudrun speak?

Gudrun speaks the following languages: German (Advanced), English (Advanced), French (Advanced) .

Q: How many years of experience does Gudrun have?

Gudrun has at least 40 years of experience. During this time, Gudrun has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 4 years . Note that Gudrun may not have shared all experience and actually has more experience.

Q: What is Gudrun's latest experience?

Gudrun's most recent position is Expert in Omnichannel Marketing & Business Development at aydt consulting .

Q: What companies has Gudrun worked for in recent years?

In recent years, Gudrun has worked for aydt consulting and Westfalia Group .

Q: Which industries is Gudrun most experienced in?

Gudrun is most experienced in industries like Retail , Fashion and Apparel , and Professional Services .

Q: Which business areas is Gudrun most experienced in?

Gudrun is most experienced in business areas like Marketing , Sales , and Information Technology (IT) . Gudrun also has some experience in Procurement and Purchasing , Logistics , and Strategy and Planning .

Q: Which industries has Gudrun worked in recently?

Gudrun has recently worked in industries like Professional Services and Retail .

Q: Which business areas has Gudrun worked in recently?

Gudrun has recently worked in business areas like Marketing , Strategy and Planning , and Logistics .

Recommended expert

Krefeld, Germany

Experience

Jan 2021 - Present

5 years 2 months

Expert in Omnichannel Marketing & Business Development

aydt consulting

Sep 2018 - Jun 2021

2 years 10 months

Hagen, Germany

CEO International / Head of eCommerce (CMO)

Westfalia Group

International management for Switzerland, Austria, Netherlands, Belgium, France
Leading the eCommerce and marketing division with profit responsibility
Process coordination and optimization of fulfillment areas
Establishing eCommerce monitoring, lead generation, SEA/SEO, performance marketing
Preparing and managing the shop relaunch on Shopware 6
Developing the marketplace business (Amazon, eBay, bol.com, ManoMano, CDiscount, Galaxus)

Jan 2015 - Aug 2018

3 years 8 months

Krefeld, Germany

Managing Director

Hagen Grote

Managing the Hagen Grote and Julia Grote brands in Germany, France, Austria, Switzerland
Responsible for marketing, eCommerce, customer service, logistics, HR and accounting
Achieved double-digit growth and increased EBITDA in 2016
Optimized new customer acquisition and expanded the eCommerce channel

May 2002 - Dec 2014

12 years 8 months

Alsdorf, Germany

Head of the 3PAGEN division

Otto Group

Commercial responsibility for the 3PAGEN brand in Germany, Austria, Czech Republic, Slovakia, Russia
Leading marketing, eCommerce and purchasing with focus on internationalization and expansion
Doubled revenue and high new customer acquisition with good margins
Member of the Alsdorf executive board and participation in various corporate committees

Sep 1998 - Apr 2002

3 years 8 months

Pforzheim, Germany

Head of Marketing

Wenz / Klingel-Gruppe

Planning and managing marketing and sales promotion for fashion, home and jewelry in Germany and Switzerland
Launching the webshop and building the customer club
Overseeing PR activities for the Klingel Group

Jan 1997 - Sep 1998

1 year 9 months

Bad Kissingen, Germany

Head of Marketing Europe

DT & Shop

Responsible for marketing activities for DT & Shop and Laboshop in Europe
Coordinating marketing for international franchise partners and fulfillment

Oct 1992 - Dec 1996

4 years 3 months

Alsdorf, Germany

Head of CHARME Brand

Otto Group

Responsible for sales and profit of the La Blanche Porte France brand in Germany
Marketing planning, assortment selection, and fulfillment coordination

Jan 1990 - Sep 1992

2 years 9 months

Pforzheim, Germany

Head of Marketing

Diemer / Klingel-Gruppe

Leading marketing and advertising for the Diemer and Amara brands in Germany and Switzerland
Supporting brick-and-mortar stores and assisting with product range

Jul 1988 - Jan 1990

1 year 7 months

Ettlingen, Germany

Head of Marketing and Customer Service

Siegelstoffe / Kaufhaus-Gruppe Schneider

Responsible for marketing of B2C textile and B2B fabric catalogs
Managing customer service and field sales teams

Jul 1986 - Jun 1988

2 years

Advertising Assistant for Acquisition

Walbusch

Supporting address rental, media inserts, partnerships, as well as analysis and reporting

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (35 years), Fashion (12.5 years), and Professional Services (5 years).

Retail

Fashion

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (39.5 years), Sales (15.5 years), Information Technology (12.5 years), Procurement (12.5 years), Logistics (10.5 years), and Strategy (5 years).

Marketing

Sales

Information Technology

Procurement

Logistics

Strategy

Summary

Passionate retail expert with broad, international expertise in eCommerce & retail.
I help companies with my 360° view of the business.
Working style: customer potential analysis½lead generation½tapping potentials in relevant channels½business scaling & internationalization½
My strengths: thinking outside the box½leveraging revenue opportunities½profit-oriented management½creative½project management with strong hands-on skills½team player½experience in print marketing & direct marketing – combined with online experience½
My motto: BoostYourBusiness

Skills

Managing The Overall Project As The Central Point Of Contact
Supporting Departments In Defining Requirements And Gathering Specifications From Each Department/country Subsidiary
Writing Requirement Specifications For Websites / The Shop System
Conducting Market Research For Shop Systems And Payment Service Providers
Developing Or Designing The Look & Feel Of The Websites According To Ci Guidelines, Including Page Layout And Presentation
Creating Page Structure Plans, Navigation Structures And Content, Assortment Structures, Defining Functionalities Such As Search, Shopping Cart Process, Personal Area/customer Service Area, Payment Systems, Service, Etc., As Well As Content Creation For The Respective Websites
Preparing A Technical Concept With A Functional Description Of The Webshop/portal For The Design And Functional Implementation And Coordinating It With The Departments.
Pre-selection And Recommendation Of The Advertising Agency For The Frontend Implementation
Managing The Frontend Implementation
Coordinating Interface Functional Specifications For Backend Integration With Erp Systems Together With Technical/it Teams Or External Service Providers
Conducting A Cost Estimate For Project Implementation (Including Ongoing Cost Control Within The Project And Providing Relevant Information To Stakeholder Management)
Holistic Management/project Coordination Of Ecommerce Projects, Including Resource And Timeline Planning, Project Controlling And Reporting. Creating Schedules, Milestones And Concepts, And Conducting Meetings With Partners As Well As Internal Departments And External Agencies.
Controlling Shop Operations On The Frontend (E.g. Assortment Planning, Pricing, Content) And Backend (E.g. Fulfillment Service Providers)
Planning All Sales Promotion Activities And Customer Loyalty Measures
Content, Design And Functional Optimization Of Online Shops And Service Areas
Expanding Customer Features/customer Retention Tools
Advertising Success Measurement/performance Monitoring
Selecting And Managing Agencies, Optimizing Sea/seo With External Service Providers
Managing Social Media Accounts (Facebook, Instagram)
Marketplace Management (Selection, Management)
Budget Planning And Monitoring
Planning/realizing Affiliate/marketing Partnerships
Planning, Designing And Controlling The Implementation Of Email Marketing Campaigns

Languages

German

Advanced

English

Advanced

French

Advanced

Education

Oct 1982 - Jun 1986

Hochschule der Medien

Diploma in Industrial Engineering · Advertising Management / Advertising Technology · Stuttgart, Germany

Oct 1981 - Jun 1982

Universität Straßburg

Economics · Strasbourg, France

Oct 1975 - Jun 1981

Fritz-Erler-Wirtschaftsgymnasium

High School Diploma (Abitur) · Pforzheim, Germany

Certifications & licenses

Rights and Duties of a GmbH Managing Director

Haufe Akademie

Business Administration for GmbH Managing Directors

Euroforum

CEO & Senior Executive Seminar

Boston Business School

Profile

Created

March 2022

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Gudrun based?

Gudrun is based in Krefeld, Germany.

What languages does Gudrun speak?

Gudrun speaks the following languages: German (Advanced), English (Advanced), French (Advanced).

How many years of experience does Gudrun have?

Gudrun has at least 40 years of experience. During this time, Gudrun has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 4 years. Note that Gudrun may not have shared all experience and actually has more experience.

What roles would Gudrun be best suited for?

Based on recent experience, Gudrun would be well-suited for roles such as: Expert in Omnichannel Marketing & Business Development, CEO International / Head of eCommerce (CMO), Managing Director.

What is Gudrun's latest experience?

Gudrun's most recent position is Expert in Omnichannel Marketing & Business Development at aydt consulting.

What companies has Gudrun worked for in recent years?

In recent years, Gudrun has worked for aydt consulting and Westfalia Group.

Which industries is Gudrun most experienced in?

Gudrun is most experienced in industries like Retail, Fashion and Apparel, and Professional Services.

Which business areas is Gudrun most experienced in?

Gudrun is most experienced in business areas like Marketing, Sales, and Information Technology (IT). Gudrun also has some experience in Procurement and Purchasing, Logistics, and Strategy and Planning.

Which industries has Gudrun worked in recently?

Gudrun has recently worked in industries like Professional Services and Retail.

Which business areas has Gudrun worked in recently?

Gudrun has recently worked in business areas like Marketing, Strategy and Planning, and Logistics.

What is Gudrun's education?

Gudrun holds a Bachelor in Advertising Management / Advertising Technology from Hochschule der Medien.

Does Gudrun have any certificates?

Gudrun has 3 certificates. These include: Rights and Duties of a GmbH Managing Director, Business Administration for GmbH Managing Directors, and CEO & Senior Executive Seminar.

What is the availability of Gudrun?

Gudrun is immediately available part-time for suitable projects.

What is the rate of Gudrun?

Gudrun's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.