Gudrun Aydt - Expert in Omnichannel Marketing & Business Development

Krefeld, Germany

Experience

Jan 2021 - Present

5 years

Expert in Omnichannel Marketing & Business Development

aydt consulting

Sep 2018 - Jun 2021

2 years 10 months

Hagen, Germany

CEO International / Head of eCommerce (CMO)

Westfalia Group

International management for Switzerland, Austria, Netherlands, Belgium, France
Leading the eCommerce and marketing division with profit responsibility
Process coordination and optimization of fulfillment areas
Establishing eCommerce monitoring, lead generation, SEA/SEO, performance marketing
Preparing and managing the shop relaunch on Shopware 6
Developing the marketplace business (Amazon, eBay, bol.com, ManoMano, CDiscount, Galaxus)

Jan 2015 - Aug 2018

3 years 8 months

Krefeld, Germany

Managing Director

Hagen Grote

Managing the Hagen Grote and Julia Grote brands in Germany, France, Austria, Switzerland
Responsible for marketing, eCommerce, customer service, logistics, HR and accounting
Achieved double-digit growth and increased EBITDA in 2016
Optimized new customer acquisition and expanded the eCommerce channel

May 2002 - Dec 2014

12 years 8 months

Alsdorf, Germany

Head of the 3PAGEN division

Otto Group

Commercial responsibility for the 3PAGEN brand in Germany, Austria, Czech Republic, Slovakia, Russia
Leading marketing, eCommerce and purchasing with focus on internationalization and expansion
Doubled revenue and high new customer acquisition with good margins
Member of the Alsdorf executive board and participation in various corporate committees

Sep 1998 - Apr 2002

3 years 8 months

Pforzheim, Germany

Head of Marketing

Wenz / Klingel-Gruppe

Planning and managing marketing and sales promotion for fashion, home and jewelry in Germany and Switzerland
Launching the webshop and building the customer club
Overseeing PR activities for the Klingel Group

Jan 1997 - Sep 1998

1 year 9 months

Bad Kissingen, Germany

Head of Marketing Europe

DT & Shop

Responsible for marketing activities for DT & Shop and Laboshop in Europe
Coordinating marketing for international franchise partners and fulfillment

Oct 1992 - Dec 1996

4 years 3 months

Alsdorf, Germany

Head of CHARME Brand

Otto Group

Responsible for sales and profit of the La Blanche Porte France brand in Germany
Marketing planning, assortment selection, and fulfillment coordination

Jan 1990 - Sep 1992

2 years 9 months

Pforzheim, Germany

Head of Marketing

Diemer / Klingel-Gruppe

Leading marketing and advertising for the Diemer and Amara brands in Germany and Switzerland
Supporting brick-and-mortar stores and assisting with product range

Jul 1988 - Jan 1990

1 year 7 months

Ettlingen, Germany

Head of Marketing and Customer Service

Siegelstoffe / Kaufhaus-Gruppe Schneider

Responsible for marketing of B2C textile and B2B fabric catalogs
Managing customer service and field sales teams

Jul 1986 - Jun 1988

2 years

Advertising Assistant for Acquisition

Walbusch

Supporting address rental, media inserts, partnerships, as well as analysis and reporting

Summary

Passionate retail expert with broad, international expertise in eCommerce & retail.
I help companies with my 360° view of the business.
Working style: customer potential analysis½lead generation½tapping potentials in relevant channels½business scaling & internationalization½
My strengths: thinking outside the box½leveraging revenue opportunities½profit-oriented management½creative½project management with strong hands-on skills½team player½experience in print marketing & direct marketing – combined with online experience½
My motto: BoostYourBusiness

Skills

Managing The Overall Project As The Central Point Of Contact
Supporting Departments In Defining Requirements And Gathering Specifications From Each Department/country Subsidiary
Writing Requirement Specifications For Websites / The Shop System
Conducting Market Research For Shop Systems And Payment Service Providers
Developing Or Designing The Look & Feel Of The Websites According To Ci Guidelines, Including Page Layout And Presentation
Creating Page Structure Plans, Navigation Structures And Content, Assortment Structures, Defining Functionalities Such As Search, Shopping Cart Process, Personal Area/customer Service Area, Payment Systems, Service, Etc., As Well As Content Creation For The Respective Websites
Preparing A Technical Concept With A Functional Description Of The Webshop/portal For The Design And Functional Implementation And Coordinating It With The Departments.
Pre-selection And Recommendation Of The Advertising Agency For The Frontend Implementation
Managing The Frontend Implementation
Coordinating Interface Functional Specifications For Backend Integration With Erp Systems Together With Technical/it Teams Or External Service Providers
Conducting A Cost Estimate For Project Implementation (Including Ongoing Cost Control Within The Project And Providing Relevant Information To Stakeholder Management)
Holistic Management/project Coordination Of Ecommerce Projects, Including Resource And Timeline Planning, Project Controlling And Reporting. Creating Schedules, Milestones And Concepts, And Conducting Meetings With Partners As Well As Internal Departments And External Agencies.
Controlling Shop Operations On The Frontend (E.g. Assortment Planning, Pricing, Content) And Backend (E.g. Fulfillment Service Providers)
Planning All Sales Promotion Activities And Customer Loyalty Measures
Content, Design And Functional Optimization Of Online Shops And Service Areas
Expanding Customer Features/customer Retention Tools
Advertising Success Measurement/performance Monitoring
Selecting And Managing Agencies, Optimizing Sea/seo With External Service Providers
Managing Social Media Accounts (Facebook, Instagram)
Marketplace Management (Selection, Management)
Budget Planning And Monitoring
Planning/realizing Affiliate/marketing Partnerships
Planning, Designing And Controlling The Implementation Of Email Marketing Campaigns