Gudrun Aydt

Consultant

Krefeld, Germany
Experience
Jan 2025 - Present
7 months

Consultant

Certania – Life Sciences / Food & Environment Investment Group / ESG Consulting / TIC – Testing.Inspection.Certification

Project management and lead generation.

  • Managing various international clients of the Certania investment group for lead generation and optimization (outbound, email, LinkedIn).
Nov 2024 - Nov 2024
1 month

Consultant

Gustini – Italian delicatessen retail

Strategic consulting.

  • Strategic advice on the eight internal growth goals in purchasing, marketing, and omnichannel for the coming years.
  • Scope: additional sales and profit opportunities and shop optimizations.
Sep 2024 - Present
11 months
Aachen, Germany

Consultant

Spezialitätenhaus Aachen / Multichannel retail

Newsletter marketing.

  • Concept and setup of all newsletters for both online shops.
  • Analysis.
  • Strategic consulting in newsletter marketing.
Apr 2024 - Apr 2024
1 month

Consultant

Weinzeche – Wine retail / Omnichannel

Programmatic print and marketing consulting.

  • Designing programmatic print tests.
  • Additional growth approaches (reactivation/loyalty).
  • Data enrichment.
Feb 2024 - Feb 2024
1 month

Consultant

Personalshop – Branded clothing / Exclusive shop

Sales promotion concept and internationalization consulting.

  • Sales promotion concept development.
  • Go-live internationalization in France.
Jan 2023 - Present
2 years 7 months

Omnichannel Marketing Consultant

David Nieper Luxury Clothing

Omnichannel marketing consulting for Germany, France, Switzerland.

  • Performance marketing (managing lead agency in France, KPI reviews, tests).
  • Newsletter marketing (campaign optimizations, national text adaptations from English to German and French, lead generation concepts).
  • Implementing online customer reviews in DE/FR/CH (vendor selection, coordination).
  • Teleshopping sales (vendor selection, concept, coordination).
  • Webshop UX tests and optimizations.
  • SEO measures.
  • New customer acquisition (planning, list selection, management, analysis, partnerships) for DE/FR/CH.
  • Print catalog ads (national text adaptations for Germany and France based on the English master version).
Dec 2022 - Dec 2022
1 month

Consultant

Ardea-ALBA Social Online Bookstore & Radschläger Products

Homepage analysis and optimization proposals.

  • UX tests.
  • Content evaluation (text, images).
  • Cross- and upselling options.
  • Landing pages.
  • Branding (USP refinement).
Oct 2022 - Oct 2022
1 month

Consultant

Mylife Shop – Pure Player “Living easier, living better”

Consulting and concept for the new shop launch and optimization.

  • Launch package (performance/social media activities, agencies, newsletter marketing, package inserts, sales promotion).
  • UX tests, landing pages, product reviews.
  • Content evaluation (text, images).
  • Cross- and upselling options.
  • Branding/USP sharpening.
Feb 2022 - Feb 2022
1 month

Consultant

Frank Flechtwaren

Creating a requirements manual for the French launch of Frank Flechtwaren.

  • Drafting a manual with market specifics for the French webshop launch (company setup, legal requirements for products/disposal, carrier choices, returns, customer acquisition online/offline, pricing policy, national marketing, sales promotion).
Nov 2021 - Dec 2022
1 year 2 months
Czech Republic

Consultant

Packway – B2B service provider for online retailers in Eastern Europe

Partnership management and B2B lead generation.

  • Partnership talks with a German mail order company to explore market entry in the Czech Republic.
  • B2B lead generation to optimize postal/carrier rates in Eastern Europe.
Nov 2021 - Nov 2022
1 year 1 month
Switzerland

Digitalization Project Manager

Aliaxis

  • Digitalization project manager for two projects in Germany and Switzerland.
  • Led rollout of a digital welding assistant (mobile app) in Switzerland: organized rollout and market entry, market analysis (documentation requirements, revenue potential), recruited test clients (trade shows, direct outreach, collaboration with trade associations), developed a communication package (website content DE/FR, online booking, flyers, newsletters, social media ads), organized internal workflows (customer service, finance, logistics, product management), and sales training. The app went live after 10 months. Key learning: involve trade associations.
  • Responsible for launching a leasing model for welding equipment with online booking in Germany: defined the product, built the business case (pricing and lease term analysis in DE/CH, decided on DE), designed the full process chain from online booking to logistics (payment processing, financing, customer service, order processing, storage, shipping, returns, annual maintenance), planned marketing actions, and sped up internal learning in the digital B2B business. The leasing model went live after 10 months, opening new client segments and valuable data.
  • Stakeholder management and collaboration across levels (Belgium HQ, Germany, Switzerland).
  • Regular meetings with international sister companies in France, UK, Italy, Spain, Belgium.
  • Organized workshops.
  • Project management in three languages: German, French, English.
Nov 2021 - Sep 2022
11 months
France

Consultant

Blancheporte France – Top 5 best-ager catalog retailer for fashion & home textiles

Exploring partners for distribution in Germany.

  • Screening relevant German partners.
  • Partnership talks with the selected retailer.
Nov 2021 - Nov 2021
1 month

Consultant

Eurotops – Best-ager distance retailer for fashion & gadgets

Consulting and concept for the strategic realignment of the “Inspirations” concept.

  • Proposal for strategic and graphic redesign (print).
  • Assortment concept, category division, product suggestions.
Jul 2021 - Present
4 years 1 month
Düsseldorf, Germany

Omnichannel Marketing Consultant / Project Manager

Doris Megger Luxury Fashion

Omnichannel marketing consulting and project management.

  • Marketplace sales: market screening, chosen Zalando, tool selection for integration, optimizations.
  • Internationalization: advising on building the English shop version (pricing, carriers, customer acquisition, assortment management).
  • Webshop optimization (ongoing UX checks).
  • Newsletter marketing (new tool setup, look & feel overhaul, campaign concepts for customer retention and online pop-ups).
  • Social media lead generation (ad design, analysis, optimization on Facebook/Instagram).
  • Test YouTube ads.
  • Omnichannel potential (store in Düsseldorf and webshop).
  • PR concept creation and PR contact for online and magazine editors.
  • Analysis of measures.
Jul 2021 - Present
4 years 1 month
Berlin, Germany

Omnichannel Marketing Consultant / CEO Coach

UVR Berlin Fair Fashion

Omnichannel marketing consulting and CEO coaching.

  • Consulting and assessment of all e-commerce measures (performance, social media marketing).
  • Marketplace management (selecting marketplaces, KPI analysis, assortment optimization).
  • Newsletter marketing (campaign optimization, new tool selection, building campaign management for retention, newsletter address generation onsite + in stores).
  • Retail/store consulting: marketing concept for a new store in Berlin, linking six stores in Berlin/Hamburg/Hannover omnichannel, event concepts with nearby retailers.
  • Branding: updating and channel-spanning use of new CI.
  • Package inserts: lead generation and upselling concepts.
  • Direct marketing: concept for personalized print promo.
  • New customer acquisition concepts (posters, universities).
  • Building a B2B shop (increasing revenue share of 100 international distributors).
  • CEO coaching (profit & loss review, investments, business development).
Jul 2021 - Oct 2021
4 months

Consultant

Ebrosia – Online wine and delicatessen retail

Concept development for deli assortment and sourcing.

  • Concept for a gourmet food range.
  • Assortment structure and product suggestions for a 48-page print catalog.
  • Category management for 4 areas (meats/cheeses, ready meals, baked goods/snacks, antipasti/fish preserves).
  • Sourcing and negotiations with international suppliers (Germany, France, Italy, Spain).
Jan 2021 - Present
4 years 7 months
Krefeld, Germany

360° Marketing & Business Development Expert

Aydt Consulting

Founded Aydt Consulting.

  • Specialties: online retail / mail order B2C–B2B, project management.
  • Expertise: project management, print, customer centricity, 360° retail experience.
Sep 2018 - Jun 2021
2 years 10 months
Hagen, Germany

CEO International / Head of eCommerce (CMO)

Westfalia (DIY / Garden / Home)

  • International management for Switzerland, Austria, Netherlands, Belgium, France.
  • Head of eCommerce / CMO Westfalia Group (including Germany), leading 30 employees.
  • Managed and developed e-commerce activities.
  • P&L responsibility for international subsidiaries.
  • Coordinated and optimized fulfillment (customer service, logistics).
  • Led in-house workshops on Westfalia’s strategic direction.
  • Set up e-commerce monitoring and KPIs, lead generation.
  • Advanced performance marketing (SEA/SEO), campaign personalization, social media.
  • Prepared shop relaunch (features, interfaces, payment, multilingual Shopware 6) for 2021.
  • Achieved break-even in Benelux (double-digit million sales, BEP after 3 years, cost/workflow optimizations).
  • Developed marketplace business (Amazon, eBay, bol, ManoMano, CDiscount, Galaxus).
Jan 2015 - Aug 2018
3 years 8 months
Krefeld, Germany

Managing Director

Hagen Grote (Cooking, Food, Home & Living)

  • Managed “Hagen Grote” and “Julia Grote” brands in Germany, France, Austria, Switzerland.
  • Led 120 people.
  • Responsible for marketing, e-commerce, customer service, logistics, HR, accounting.
  • Achieved double-digit growth / EBITDA in 2016.
  • Optimized acquisition and maximized new customers.
  • Multiplied and boosted e-commerce (SEO, SEA, social media).
  • Developed marketing mix, CRM, multichannel marketing.
  • Strategic realignment and digital transformation.
  • Process optimizations in customer service and logistics.
  • HR: organized personnel management.
  • Increased employee satisfaction.
May 2002 - Dec 2014
12 years 8 months
Alsdorf, Germany

Head of 3PAGEN (Home, Decor, Health)

Otto Group

  • Commercial responsibility for 3PAGEN in Germany, Austria, Czech Republic, Slovakia, Russia.
  • Member of the executive board in Alsdorf.
  • Led 35 employees.
  • Responsible for marketing, e-commerce, purchasing, promotion, advertising.
  • Doubled sales with strong margins.
  • High new-customer growth with good CPOs.
  • International expansion in Eastern Europe.
  • Led strategic test concepts: zenora.de and belhome.de.
  • Appointed to various group committees in France:
  • Chair Commercial Gifts Committee and G8 Marketing.
  • Advisory board La Blanche Porte.
  • Marketing Committee Groupe 3 Suisses.
  • Sponsor Club Internet.
  • Member eCommerce leadership 3SI.
Sep 1998 - Apr 2002
3 years 8 months
Pforzheim, Germany

Head of Marketing (Fashion, Home, Jewelry)

Wenz/Klingel Group

  • Marketing planning and controlling.
  • Sales promotion and e-commerce for Wenz in Germany and Switzerland.
  • Webshop launch.
  • Built the Wenz customer club.
  • Managed PR for the entire Klingel Group.
  • Led 6 employees.
Jan 1997 - Sep 1998
1 year 9 months
Bad Kissingen, Germany

Head of Marketing Europe (Dental Supplies & Services)

DT & Shop

  • Responsible for marketing activities of DT-Shop and its subsidiary Laboshop in Europe.
  • Marketing support for international franchise partners.
  • Fulfillment coordination.
  • Supported sales managers.
  • Led 4 employees.
Oct 1992 - Dec 1996
4 years 3 months
Alsdorf, Germany

Head of Charme Brand (Fashion, Home & Living)

3PAGEN/Otto Group

  • P&L responsibility for “La Blanche Porte” France sales in Germany.
  • Marketing planning and management.
  • Assortment selection and sourcing of additional ranges.
  • Fulfillment coordination.
  • Led 5 employees.
Jan 1990 - Sep 1992
2 years 9 months
Pforzheim, Germany

Head of Marketing (Premium Jewelry & Watches)

Diemer/Klingel Group

  • Marketing and advertising management for Diemer and Amara in Germany and Switzerland.
  • Advertising support for retail stores.
  • Assisted in assortment planning.
  • Led 3 employees.
Jul 1988 - Jan 1990
1 year 7 months
Ettlingen, Germany

Head of Marketing & Customer Service (Fashion, Fabrics)

Siegelstoffe/Kaufhaus Schneider Group

  • Marketing responsibility for B2C textile catalogs and B2B fabric catalogs.
  • Led customer service and field sales team.
  • Fulfillment coordination.
  • Led 11 employees.
Jul 1986 - Jun 1988
2 years
Solingen, Germany

Advertising Assistant Acquisition (Fashion)

Walbusch

  • Address rentals, package inserts, media inserts, partnerships.
  • Analysis and reporting.

Senior Marketing Expert

IDIH Solutions

In partnership with IDIH Solutions.

Board Member

Programmatic Print Alliance

Summary
  • Passionate trade expert with broad experience in mail order and online retail.
  • I support retailers with my comprehensive view of the business.
  • Working method: tapping into customer potential½lead generation½unlocking potential in relevant channels
  • My strengths: thinking outside the box½spotting sales opportunities½profit-driven management½creative½hands-on½team player½experience in print marketing & direct marketing paired with online experience½
  • My motto: BoostYourBusiness
Languages
German
Native
English
Advanced
French
Advanced
Education
Oct 1982 - Jun 1986

University of Media Stuttgart

Diploma in Industrial Engineering · Advertising Management / Advertising Technology · Stuttgart, Germany

Oct 1975 - Jun 1981

Fritz-Erler Commercial High School

A-levels · Pforzheim, Germany

University of Strasbourg

Economics · Strasbourg, France

Certifications & licenses

Rights and Duties of a GmbH Managing Director

Haufe Academy

Business Administration for GmbH Managing Directors

Euroforum

CEO & Senior Executive Seminar

Boston Business School

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