Interim B2B Product Management

Project lead for all transformation projects since 01/2018

Advisory role to the IT development team for optimal implementation of customer communication workflows within the new IT structure

Monitored cross-departmental process harmonization to create a unified approach for B2B customer engagement

Introduced a new agile working methodology, including an optimized IT development process with clearly defined responsibilities

Reduced process redundancies by 35% through effective system integration and workflow optimization

Successfully unified customer communication across three previously separate systems

Introduced customer journeys and customer experience

Responsible for customer experience within a large IT transformation project

Advising the IT development team to ensure customer-centric design and implementation

Developing data-driven feedback loops for customer touchpoints within sales processes

Establishing an effective stakeholder management framework to integrate customer experience considerations into all IT development decisions

Creating comprehensive customer journey maps that identified eight critical pain points in the sales process and led to targeted improvements

Implementing customer satisfaction tracking, resulting in an 18% increase after process improvements

Responsible for cross-country coordination of marketing materials (TV, out-of-home, print, POS)

Close collaboration with design teams to ensure quality and brand consistency

Project management for marketing roll-outs

On-time delivery of all marketing materials and coordination of marketing assets for multiple store openings

Establishing efficient approval processes and consistent brand management across multiple international markets

Built and led an international marketing team

Increased brand awareness for Uffective, new customer growth, and customer retention through strategic, tactical, and scalable marketing activities

Implemented LinkedIn and Google campaigns

Implemented marketing lead automation and a lead qualification strategy

Led a customer migration project in marketing and sales

Developed go-to-market strategy and introduced a new Cloud PBX product, and developed five additional products

Defined business cases, set sales targets, and set up sales reports

Trained over 50 account managers and business partners

Built, motivated, trained, and coached the team for outstanding performance

Implemented an optimized sales process that reduced administrative effort by 20%

Led the Sales Steering, Sales Controlling and CRM teams for Germany, Austria, Switzerland and Liechtenstein

Co-responsible for a strategic sales and marketing restructuring program

Planned and defined sales strategies and analyzed market potential, sales performance and customer value

Reported directly to senior management on the performance of all sales channels

Managed lead and campaign management processes and project managed the development of the Microsoft Dynamics CRM system

Ensured system adoption through change management, quality assurance, test management and first-level support for over 300 users

Increased sales efficiency by 15%, improved forecast accuracy by 22%, secured a €2.6M budget for global CRM enhancements and cross-border data standardization

Managed go-to-market strategies for fixed-line products in the enterprise channel marketing team (B2B)

Organized the "Acquisition ZV Fixed" campaign, boosting sales by 36%

Introduced an upgrade process for proactive contract renewals to save costs and increase customer satisfaction

Published a capacity agreement between Vodafone and Deutsche Telekom, raising utilization from 61% to 95%

Launched a new enterprise IP product and a B2B IP campaign with separate price points

Provided strategic support to about 40 account and area managers to secure international deals

Accelerated top-3 prospects through C-level selling, strategic account management and winning complex deals