Sahra Hainke
Business Development
Experience
Dec 2020 - Present
4 years 8 months Essen, Germany
Business Development
E.ON Group Innovation GmbH
- Business development for three different innovation projects all aimed at reducing CO2.
- Project lead for an innovation project in the co-living space.
- Developed an app prototype with an agile team; created a business case and pitched internally for budget, acquired pilot customers, ran a pilot, prepared legal contracts and a marketing strategy for MVP/go-to-market.
- Developed and tested a loyalty management concept.
Oct 2020 - Present
4 years 10 months Roermond, Netherlands
Head of Marketing
ECfDT BV
- Built and led an international marketing team.
- Responsible for driving Uffective’s brand awareness, new customer growth and retention through strategic, tactical and scalable marketing activities.
- Secured the brand, built the team, ran LinkedIn and Google campaigns, and implemented a marketing lead automation and lead qualification strategy.
May 2019 - May 2020
1 year 1 month Düsseldorf, Germany
Project Management
1&1 Versatel
- Managed the development and implementation of SD-WAN (Software Defined Wide Area Network).
- Handled project planning, prepared business cases and analyses, and oversaw project control and status checks.
- Analyzed customer requirements, conducted supplier tendering, selection and negotiation for the best market fit.
- Developed a go-to-market strategy.
Jan 2018 - Jan 2019
1 year 1 month Munich, Germany
Project Lead
M-net Telekommunikations GmbH
- Led a customer migration project within marketing and sales.
- Directed go-to-market strategy and launched a new cloud PBX product, as well as developed five additional fixed-line products; defined business cases, set sales targets, established sales reporting and trained a team of 50+ account managers and business partners.
- Set up, motivated, trained and coached the team to deliver outstanding performance.
- Successfully introduced the new cloud PBX and five fixed-line products to market.
May 2017 - Present
8 years 3 months Düsseldorf, Germany
Founder & Managing Director of Mindful Matcha
Mindful PS&C GmbH
- Founded “Mindful Matcha,” a tea start-up aimed at bringing mindfulness and boosting performance in the business world.
- Defined the business strategy, developed the product, built strong supplier relationships, hired and motivated a high-performing team, attended accelerator programs, launched the product, won Vodafone as a customer and led mindfulness trainings with the HR team.
- Established partnerships with online retailers and yoga retreats.
Mar 2016 - Oct 2017
1 year 8 months Essen, Germany
Director Sales Steering DACHL
ista Deutschland GmbH
- Led sales steering, sales controlling and the CRM team to meet predefined targets.
- Co-responsible for a sales and marketing restructuring program to improve customer service.
- Planned and defined sales strategies, analyzed market potential, sales performance and customer value using steering tools such as campaigns, commissions and performance reviews.
- Reported directly to senior management on the performance of all sales channels, including direct, indirect, online and campaigns, and provided reports on the organization’s overall performance.
- Managed lead and campaign management processes and headed project management for CRM system development in Microsoft Dynamics.
- Ensured system adoption by sales reps through change management.
- Drafted change requests, ensured quality and test management, and provided first-level support for 300+ CRM users.
- Aligned sales with strategic targets to boost performance.
- Assessed business requirements and developed regular management reports and forecasting methods.
- Secured a €2.6 million budget, including four additional FTEs, for further feature developments like lead and campaign management and process automation in the CRM system.
Jun 2015 - Feb 2016
9 months Düsseldorf, Germany
Group Leader Performance Management and Planning
Vodafone GmbH
- Monitored and led group performance management to set the right sales targets and drive peak performance.
- Planned and defined sales targets for enterprise sales and distribution channels and ensured KPI achievement through performance management.
- Identified and seized market opportunities by responding flexibly to competitors and market needs, then prioritized and steered sales initiatives with the highest business impact.
- Detected threats and promptly took countermeasures, such as campaigns for insufficient sales performance, and developed margin-oriented sales measures.
- Defined vision, implemented team strategy and supported the team to meet goals; introduced Scrum to keep the team current in a complex environment and to encourage knowledge transfer.
- Created and applied standards for planning and performance measurement processes.
- Successfully designed a performance management tool to steer sales toward growth.
Nov 2013 - May 2015
1 year 7 months Düsseldorf, Germany
Marketing Manager
Vodafone GmbH
- Managed go-to-market strategies for all landline fixed network products within the Enterprise Channel Marketing Team (B2B).
- Ran the “Acquisition ZV Fixed” campaign, boosting sales by 36%; introduced an upgrade process for proactive contract renewals, saving costs and increasing customer satisfaction.
- Launched the “OSL contract,” a contingent agreement between Vodafone and Deutsche Telekom, which increased utilization from 61% to 95% and boosted the net promoter score (NPS).
- Introduced a new enterprise IP product and launched the “IP ALA Campaign” for the B2B IP product with separate price points to target high-potential markets strategically.
Mar 2013 - Oct 2013
8 months Düsseldorf, Germany
International Account Manager / Area Manager
Vodafone GmbH
- Served as Area Manager, providing strategic support for around 40 other Account/Area Managers to secure international deals.
- Acquired new customers, retained existing ones and managed sales turnover of over €2.7 million efficiently.
- Pushed the top three prospects forward through C-level selling, strategic account management and winning complex sales at contract initiation.
- Increased customer base turnover by 2% and secured a new contract worth €1.3 million within six months through effective negotiation.
May 2010 - Mar 2013
2 years 11 months Düsseldorf, Germany
Account Manager SME
Vodafone GmbH
- Used various marketing techniques to acquire new customers in the Small and Medium Enterprises segment, meeting all sales and new-customer targets.
- Oversaw German outbound sales operations and closed an international deal for mobile voice, fixed line, MPLS and office network across four countries, with a total contract value of €1.4 million.
- Ranked in the Top Team FY 2011/2012 (6th out of 117 Account Managers).
Jan 2009 - Mar 2009
3 months London, United Kingdom
Global Business Product Management
Vodafone Group Services Ltd.
Jul 2008 - Sep 2008
3 months Düsseldorf, Germany
Enterprise Marketing Business Partner
Vodafone GmbH
Jan 2007 - Mar 2007
3 months Hanover, Germany
Procurement for the T5
Volkswagen Utility Vehicles
Summary
A visionary and results-oriented sales and marketing executive offering more than 10 years of valuable experience in the telecom, energy and food industries. Proven track record of performing well in multinational organizations under highly competitive market conditions. Skilled in developing, defining and implementing organizational, sales and marketing strategies that succeed for both customers and the company. Proficient at growing revenue and profits by successfully directing customer experience. Excellent leadership and entrepreneurial skills.
- Project Management
- Sales & Marketing
- Stakeholder Management
- Sales Operations
- Product Development
- Process Management
- Client Satisfaction & Retention
- Entrepreneur
- Start-up Founder
- Excellent Leader
- DVNLP-Coach
Languages
German
Native
English
Advanced
French
Elementary
Spanish
Elementary
Education
Oct 2013 - Jun 2015
Hult International Business School
Executive MBA, Change Management – San Francisco Campus; Crisis Communication – Shanghai Campus; Women in Leadership – San · London, United Kingdom
Oct 2006 - Jun 2009
FHDW Hannover
Bachelor of Arts · Business Administration – International Management · Hanover, Germany
Oct 1999 - Jun 2006
Ratsgymnasiums Stadthagen
General University Entrance Qualification · Stadthagen, Germany
Certifications & licenses
DVNLP-Coach
NVNLP-Practitioner
Top Team FY 2011/2012
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