Business Development

• Planning and management of OKR process, including review and definition of new objectives and key results for sales and service operations
• Supporting management with team-building activities, business case creation, and strategy definition
• Content coordination with stakeholders within budget planning framework for upcoming fiscal years
• Preparation of carve-out including establishment of new team structures and definition of team responsibilities

Key Achievements:

• Successful alignment and approval of critical business cases and development of standardized KPI set for sales and service operations
• Successful leadership of comprehensive carve-out project, including implementation of project management methodologies, timeline adherence, and ensuring achievement of all operational and strategic objectives
• Facilitation of executive-level decision-making processes through preparation of detailed decision templates, moderation of management meetings, and coordination of cross-functional teams to ensure smooth transition of assets, personnel, and processes
• Implementation of improved team structure and internal communication from management to team and external stakeholders

• Business development for establishing business unit and merger of food startups
• Development of comprehensive concept and business model in sustainable food production and marketing
• Creation of business case for agriculture as well as entire organization
• Collaboration with HR to ensure effective change management and transformation process for startup founders

Key Achievements:

• Development of business plan, strategic decision-making, and implementation execution, including legal and tax support for merger of individual food startups

• Business development for three different innovation projects with the common aim to reduce CO2.
• Project lead for an innovation project in the Co-living area.
• Developed an app prototype with an agile team; created a business case and pitched internally for budget, acquired pilot customers, performed a pilot, prepared legal contracts & marketing strategy for MVP/Go to market.
• Developed and tested a loyalty management concept.

• Project management for the preparation and review of the tender documents.
• Preparation and follow-up of appointments with stakeholders.
• Creation of scoring models and documents for decision template.
• Preparation of a business case for financial evaluation and budget planning.

• Project lead for a customer migration project within marketing and sales.
• Lead go to market strategy and launched a new cloud PBX product as well as developed 5 further fixed line products; defined business cases, derived sales targets, established sales reporting and trained the sales team of 50+ account managers as well as business partners.
• Set up, motivated, trained and coached the team to deliver extraordinary performance.
• Introduced successfully a new cloud PBX as well as 5 fixed line products to the market.

• Led the sales steering, sales controlling, and CRM teams to meet predefined targets.
• Co-led a sales and marketing restructuring program aimed at improving customer service.
• Planned and defined sales strategies, analyzed market potential, sales performance, and customer value using tools like campaigns, commission plans, and performance reviews.
• Reported directly to senior management on the performance of all sales channels—direct, indirect, online, and campaigns—and provided organization-wide performance reports.
• Managed lead and campaign management processes and oversaw the project management for further development of the Microsoft Dynamics CRM system.
• Ensured system adoption by sales reps through change management.
• Defined change requests, ensured quality and test management, and provided first-level support for over 300 CRM users.
• Aligned sales activities with strategic targets to boost performance.
• Assessed business requirements while developing regular management reports and forecasting methods.
• Secured a €2.6 million budget, including four additional FTEs, for feature development such as lead and campaign management and process automation within the CRM system.

• Managed go-to-market strategies for all landline fixed net products within the Enterprise Channel Marketing Team (B2B).
• Organized the "Acquisition ZV Fixed" campaign, boosting sales by 36%, and introduced an upgrade process for proactive contract renewals that reduced costs and improved customer satisfaction.
• Negotiated and published the "OSL contract", a contingent agreement between Vodafone and Deutsche Telekom, increasing utilization from 61% to 95% and boosting the Net Promoter Score (NPS).
• Launched a new enterprise IP product and created the "IP ALA Campaign" for the B2B IP product with separate pricing tiers to strategically target high-potential markets.

• Utilised various marketing techniques and acquired new customers within the "Small Medium Enterprises” segment and achieved all sales and new customer objectives.
• Supervised multiple sales operations of German outbound project, as well as closed international deal with mobile voice, fixed line, MPLS and office net across four countries with total contract value of € 1.4 million.
• Top Team FJ 2011/2012 (Ranked 6 out of 117 Account Managers).