Sahra Hainke
Founder & CEO | Interimsmanager | EMBA
Experience
Business Development
E.ON Group Innovation GmbH
Business development for three different innovation projects with the common aim to reduce CO2. Project lead for an innovation project in the Co-living area.
Key Accomplishments:
- Developed an app prototype with an agile team
- Created a business case and pitched internally for budget
- Acquired pilot customers
- Performed a pilot
- Prepared legal contracts & marketing strategy for MVP/Go to market
- Developed and tested a loyalty management concept
Head of Marketing
ECfDT BV
Build and lead an international team of marketers. Responsible for driving Uffective's brand awareness, new customer growth and retention through strategic, tactical and scalable marketing activities.
Key Accomplishments:
- Secured brand
- Build team
- Implemented LinkedIn and google campaigns
- Implemented a Marketing lead automation & lead qualification strategy
Project Management
1&1 Versatel
Project management for the development and implementation of SD-WAN (Software Defined - Wide Area Network). Implementation of project planning and preparation of business cases and analyses as well as project controlling/status check.
Key Accomplishments:
- Analysis of customer requirements & performance of the supplier tendering, selection and negotiation for the best market fit
- Developed a go-to-market strategy
Project Lead
M-net Telekommunikations GmbH
Project lead for a customer migration project within marketing and sales. Lead go to market strategy and launched a new cloud PBX product as well as developed 5 further fixed line products; defined business cases, derived sales targets, established sales reporting and trained the sales team of 50+ account managers as well as business partners.
Key Accomplishments:
- Set up, motivated, trained and coached the team to deliver extraordinary performance
- Introduced successfully a new cloud PBX as well as 5 fixed line products to the market
Founder & Managing Director of Mindful Matcha
Mindful PS&C GmbH
Founded "Mindful Matcha" a tea start-up which purpose it is to bring mindfulness and by this an increase in performance to the business world.
Key Accomplishments:
- Defined business strategy
- Developed the product
- Established excellent relationships with suppliers
- Hired and motivated a high performing team
- Attended accelerator programs
- Launched the product
- Won Vodafone as a customer and performed mindfulness trainings with the HR team
- Set up partnerships with online retailers and yoga retreats
Director Sales Steering DACHL
ista Deutschland GmbH
Lead the sales steering, sales controlling and the CRM Team to achieve predefine targets. Co-responsible for a restructuring programme of Sales and Marketing, with the aim of serving the customer better.
Planned and define sales strategies, and conduct analysis of market potential, sales performance, and customer value using steering instruments like campaigns, commissioning and performance reviews. Directly reported to senior management regarding performance of all sales channels including direct, indirect, online and campaigns, and provided report on the performance of the entire organisation.
Managed processes for lead and campaign management and responsible for project management of further development of the CRM system Microsoft Dynamics. Ensured acceptance of the system by sales reps through change management. Originated change request definition, ensured quality and test management and provided first level support for all 300+ CRM users.
Key Accomplishments:
- Established and maintained alignment between sales and strategic targets to enhance performance
- Assessed business requirement while developing regular management report and forecasting method
- Tactfully secured € 2.6 million budget, including four more FTEs for further feature developments like lead and campaign management and process automation within the CRM system
Group Leader Performance Management and Planning
Vodafone GmbH
Monitored and led the group performance management in order to set the right sales targets and steer sales to peak performance. Planned and defined the sales targets of enterprise sales and distribution channel and assured the achievement of the defined KPIs through performance management.
Identified and captured market opportunities through flexible response to competitors and market requirements as well as prioritised and steered the sales measures with the highest business impact. Detected threats and promptly took countermeasures e.g. campaigns in case of insufficient sales performance, as well as developed measures for margin oriented sales management.
Key Accomplishments:
- Defined vision, implemented team strategy and provided support to team to achieve the goals as well as introduced scrum to keep the team in this complex environment up-to-date and force knowledge transfer within the team
- Created and applied standards for the planning and performance measurement process
- Successfully formulated a performance management tool with an aim of steering sales towards growth
Marketing Manager
Vodafone GmbH
Capably managed all affairs of the go to market strategies for all landline fixed net products within the Enterprise Channel Marketing Team (B2B).
Key Accomplishments:
- Arranged campaign "Acquisition ZV Fixed" which considerably enhance sales numbers by 36%; and introduced an upgrade process to enable proactive contract renewals which saved internal costs and increased customer satisfaction
- Published "OSL contract" a contingent agreement between Vodafone and Deutsche Telekom which increase the utilisation from 61% to 95% and contributes to the net promoter score (NPS)
- Launched new enterprise IP product as well as introduced "IP ALA Campaign" for the B2B IP product with separate price points in order to steer strategically towards the high potential market
Area Manager
Vodafone GmbH
Leveraged professional skills while acquiring new customers, and retaining existing customers and managed the sales turnover of more than € 2.7 million in an efficient manner.
Key Accomplishments:
- Significantly increased customer base turnover by 2% and generated new contract with total value of € 1.3 million within six month utilising effective negotiation skills
International Account Manager
Vodafone GmbH
Functioned as Area Manager and delivered strategic support for around 40 other Account Manager/Area Manager to secure international deals.
Key Accomplishments:
- Accelerated the top three prospects through c-level selling, strategic account management and winning complex sales during contract initiations
Account Manager SME
Vodafone GmbH
Utilised various marketing techniques and acquired new customers within the "Small Medium Enterprises" segment and achieved all sales and new customer objectives.
Key Accomplishments:
- Supervised multiple sales operations of German outbound project, as well as closed international deal with mobile voice, fixed line, MPLS and office net across four countries with total contract value of € 1.4 million
- Certification: Top Team FJ 2011/2012 (Ranked 6 out of 117 Account Managers)