Business Development

• Project lead for entire B2B customer communication within a major IT transformation project
• Advisory role for IT development team to ensure optimal implementation of customer communication workflows within new IT structure
• Monitoring cross-departmental process harmonization to create unified approach for B2B customer engagement

Key Achievements:

• Introduction of new agile working methodology including optimized IT development process with clearly defined responsibilities
• Reduction of process redundancies by 35% through effective system integration and workflow optimization
• Successful unification of customer communication across 3 previously separate systems
• Implementation of Customer Journeys and Customer Experience

• Responsible for Customer Experience within a major IT transformation project
• Advisory role for IT development team to ensure customer-centric design and corresponding implementation
• Development of data-driven feedback loops for continuous improvement of customer touchpoints within sales processes

Key Achievements:

• Establishment of effective stakeholder management framework ensuring customer experience considerations were incorporated into all IT development decisions
• Creation of comprehensive customer journey maps identifying 8 critical pain points in sales process, leading to targeted improvements
• Implementation of customer satisfaction tracking showing 18% improvement after process enhancements

• Operational management and execution of marketing campaigns for Europe-wide store openings and ongoing advertising campaigns with comprehensive advertising material portfolio (Out-of-Home, Print, Digital)
• Served as key interface between internal creative department, external agencies, and print service providers to ensure brand-compliant implementation of all advertising materials

Key Achievements:

• Successfully coordinated end-to-end print production processes from conception to final implementation, maintaining strict timeline and quality standards across multiple simultaneous projects
• Streamlined stakeholder management between internal departments (Marketing, Store Operations, Purchasing) and external service providers, improving project efficiency and communication flow
• Implemented robust print data management system including technical review, handover processes, and consultation protocols for production-related inquiries and approval workflows
• Executed integrated multi-channel marketing campaigns across various media channels, ensuring consistent brand messaging and visual identity throughout all touchpoints

• Build and lead an international team of marketers.
• Responsible for driving Uffective's brand awareness, new customer growth and retention through strategic, tactical and scalable marketing activities.
• Secured brand, build team, implemented LinkedIn and google campaigns, implemented a Marketing lead automation & lead qualification strategy.

• Project management for the development and implementation of SD-WAN (Software Defined - Wide Area Network).
• Implementation of project planning and preparation of business cases and analyses as well as project controlling/status check.
• Analysis of customer requirements & performance of the supplier tendering, selection and negotiation for the best market fit.
• Developed a go-to-market strategy.

• Founded "Mindful Matcha" a tea start-up which purpose it is to bring mindfulness and by this an increase in performance to the business world.
• Defined business strategy, developed the product, established excellent relationships with suppliers, hired and motivated a high performing team, attended accelerator programs, launched the product, won Vodafone as a customer and performed mindfulness trainings with the HR team.
• Set up partnerships with online retailers and yoga retreats.

• Monitored and led the group performance management in order to set the right sales targets and steer sales to peak performance.
• Planned and defined the sales targets of enterprise sales and distribution channel and assured the achievement of the defined KPIs through performance management.
• Identified and captured market opportunities through flexible response to competitors and market requirements as well as prioritised and steered the sales measures with the highest business impact.
• Detected threats and promptly took countermeasures e.g. campaigns in case of insufficient sales performance, as well as developed measures for margin oriented sales management.
• Defined vision, implemented team strategy and provided support to team to achieve the goals as well as introduced scrum to keep the team in this complex environment up-to-date and force knowledge transfer within the team.
• Created and applied standards for the planning and performance measurement process.
• Successfully formulated a performance management tool with an aim of steering sales towards growth.

• Functioned as Area Manager and delivered strategic support for around 40 other Account Manager/Area Manager to secure international deals.
• Leveraged professional skills while acquiring new customers, and retaining existing customers and managed the sales turnover of more than € 2.7 million in an efficient manner.
• Accelerated the top three prospects through c-level selling, strategic account management and winning complex sales during contract initiations.
• Significantly increased customer base turnover by 2% and generated new contract with total value of € 1.3 million within six month utilising effective negotiation skills.