Philip Ehlers

"If you're looking for someone with an entrepreneurial background and a hands-on mentality to guide you into the Amazon world, then I'm the right person for you."

Comprehensive management and further development of your eCommerce activities, i.e. developing and implementing profitable growth strategies, KPI-based control systems, and holistic optimization concepts.

As a former CFO and founder of two eCommerce startups, I've learned three things:

• Growth at any cost is not the path to success; profitability matters too.
• To keep targets in sight, holistic reporting is essential.
• Optimization starts with low-hanging fruit and ends with many small measures.

With this knowledge, I have been able to contribute to key improvements as an interim manager over the past five years in mid-sized companies and multinational corporations:

To ensure profitability, I always manage eCommerce activities holistically, i.e. on the TACoS level. I secure item-level profitability using threshold ACOS.

My reports follow the credo: as many KPIs as necessary, as few as possible!

And most importantly: not just build them, but also use them regularly, draw conclusions, and, if needed, take countermeasures to prevent a negative deviation from the plan.

I'm also not a fan of "growth only comes through marketing." There are so many other ways to increase revenue and profitability. In 100% of the companies I've advised, these optimization potentials existed. They mainly include product availability, the presence of eCommerce-suitable processes, and better capturing of existing traffic.