Sonja (Anna lucia) G.

Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor

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Cologne, Germany

Experience

Nov 2014 - Present
11 years 2 months

Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor

Self-employed

  • Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
  • Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
  • Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
  • Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
  • Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
  • Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
  • Project management and marketing consulting for nexum AG’s clients in FMCG and health
  • Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
  • Advising REWE Digital GmbH on CRM campaign management
  • Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
  • Creating a potential analysis and developing an online marketing strategy for an electronics provider
  • Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
  • Optimizing the B2B online presence of a sports betting provider
  • Advising on agency selection
Aug 2014 - Nov 2014
4 months
Düsseldorf, Germany

Director Marketing

LOTTOWELT AG

  • Managing online marketing, print, TV, and branding
  • Reporting to the gaming regulatory authority
Feb 2014 - Jul 2014
6 months
Düsseldorf, Germany

Country Manager E-Commerce Germany

C&A Online GmbH

  • Responsible for overall performance of the German C&A online shop
  • Leading a team of two junior country managers
  • Managing the marketing budget and all initiatives to generate a nine-figure revenue
  • Sales forecasting, budget and promotion planning, agency management, marketing planning and optimization, and profitability analysis
  • Designing and implementing a sales and cost forecasting tool for eight country shops
  • Optimizing all online marketing channels and increasing ROAS
Aug 2013 - Dec 2013
5 months
Cologne, Germany

Management Consultant / Business Consultant

wdp GmbH – Wachter Digital Partners

  • Focusing on digital marketing consulting and controlling digital ecosystems
  • Optimizing the online and monetization strategy for an Austrian publisher (women, fashion & lifestyle)
  • Restructuring the digital division of a scientific publishing house
  • Designing and implementing a smart home online shop
  • Taking over shop management of a wdp-owned shop
  • Managing online initiatives for B2B new customer acquisition
Aug 2011 - Aug 2015
4 years 1 month
Cologne, Germany

Freelance Lecturer in Online Marketing, E-Commerce, and Social Media

SAE Institute

Apr 2011 - Jul 2013
2 years 4 months
Cologne, Germany

Deputy Managing Director, Head of Online Marketing, Product Management and Business Development

AD Eleven GmbH

  • Built and led a team of nine employees
  • Targeted end customers in Germany, Austria, Great Britain, Turkey and the Czech Republic
  • Managed service providers in Germany, Great Britain, Malta, Canada and Austria
  • Launched and relaunched online platforms for sports betting and prediction games
  • Achieved a Net Promoter Score above 90
  • Designed and implemented a message box to boost sales and satisfaction
  • Developed and executed online marketing strategies
Apr 2010 - Mar 2011
1 year
Cologne, Germany

Online Marketing and Sales Manager

RTL DISNEY Fernsehen GmbH & Co. KG (SUPER RTL)

  • Led online marketing for SUPER RTL
  • SEM, SEO, affiliate marketing, display advertising, online partnerships, email marketing and web analytics
  • Advised the marketing & brand management, merchandising and communications departments
Dec 2009 - Feb 2010
3 months
Düsseldorf, Germany

Freelance Social Media Marketing and Digital Project Planning Staff Member

richtwert – Gesellschaft für Kommunikationskultur mbH

Mar 2006 - Nov 2009
3 years 9 months
Cologne, Germany

Student Assistant Marketing and New Media Sales

RTL DISNEY Fernsehen GmbH & Co. KG

  • Affiliate marketing, search engine marketing and optimization
  • Online partnerships and cost-benefit analyses
Nov 2003 - Apr 2006
2 years 6 months
Cologne, Germany

Student Staff Member Project JUNIOR

Institut der deutschen Wirtschaft Köln e.V.

  • Supported student-run companies
  • Designed and ran workshops on business management, marketing and accounting
Jan 2003 - Mar 2010
7 years 3 months
Cologne, Germany

Self-employed: design, SEO and affiliate for fashion, beauty and interior design

Sonja Gottschalk Web and Graphic Design

Aug 2001 - Dec 2002
1 year 5 months
Düsseldorf, Germany

Part-time employee, later student assistant

LandesMusikRat NRW e.V.

  • Planning, organizing and running music competitions
  • Creating and maintaining websites, marketing & PR
  • Participant support, jury member duties and concert moderation

Skills

  • Activecampaign
  • Deadlinefunnel
  • Google Tag Manager
  • Adform
  • Ebay
  • Ibm Websphere
  • Adobe Analytics
  • Ecamm Live
  • Instagram Ads
  • Adtech
  • Elopage
  • Intelliad
  • Amazon
  • Etracker
  • Jira
  • Awin
  • Exactag
  • Linkedin (Organic Marketing & Ads)
  • Belboon
  • Facebook Ads
  • Bing Ads
  • Geru
  • Mailchimp
  • Chatfuel
  • Google Ads
  • Make / Integromat
  • Cleverelements
  • Google Analytics 4
  • Mediaplex
  • Criteo
  • Google Looker Studio
  • Merlin
  • Dart For Publishers
  • Google Merchant Center
  • Modified Ecommerce
  • Dataxu
  • Google Search Console
  • Openx
  • Opteo
  • Salesforce Business Manager
  • Tradedoubler
  • Optimizely
  • Optivo Broadmail
  • Silverpop
  • Typo3
  • Optmyzr
  • Sistrix
  • Visual Website Optimizer
  • Otrs
  • Siteimprove
  • Wordpress
  • Photoshop
  • Sizmek
  • Xovi
  • Pinterest
  • Spoteffects
  • Youtube
  • Productsup
  • Termlabs
  • Zapier
  • Ryte
  • Tiktok
  • Searchmetrics
  • Trac

Languages

German
Native
English
Advanced

Education

Apr 2002 - Feb 2011

University of Cologne

Diploma · Business Administration · Cologne, Germany

Aug 1992 - Jun 2001

City High School Cologne-Porz

Abitur · Cologne, Germany

Aug 1988 - Jun 1992

Porz-Eil Community Primary School

Cologne, Germany

Certifications & licenses

Google Partner

Google

BDU seminar 'Successfully Identifying and Launching Digitization Projects'

Federal Association of German Management Consultants (BDU e.V.)

BDU seminar 'Successful Negotiation Strategies for Consultants'

Federal Association of German Management Consultants (BDU e.V.)

Management Training: 'Change, Power, Courage'

3lines AG

RTL TV Summer School: 'Management Competencies for the Digital Media World'

RTL Journalism School for TV and Multimedia

Certification as Zanox Affiliate Manager (now Awin)

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