Sonja (Anna lucia) Gottschalk
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor
Experience
Nov 2014 - Present
10 years 9 monthsGermany
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor
Self-employed
- Since October 2020: Offering online courses and mentorings in online marketing, SEO and Google Ads, used by 600 clients
- Since May 2020: Agency services for Google Ads & certified Google Partner
- July 2022 – November 2022: Advised Sidroga Pharma on online marketing, social media, Google Ads & Analytics, mail-order partnerships and campaign planning for brands (Sidroga, Emser, Emcur, Emsan, Aquilea)
- October 2021 – June 2022: Consulting for Shop Apotheke in retail media and project management to develop new ad formats for media clients and pharma manufacturers
- March 2021 – September 2021: Advised Merkur Sportwetten GmbH on online marketing & media planning with focuses on display, programmatic and TV
- January – December 2020: SEO consulting for GALERIA Karstadt Kaufhof GmbH including content strategy development, on-page optimization and analysis of new opportunities
- Project management and marketing consulting for two clients in FMCG and health on behalf of nexum AG
- Advised OBI Next in performance marketing (examples: grills and Kärcher)
- Advised REWE Digital GmbH on CRM campaign management
- Marketing strategy including business plan and resource selection for DIOPTIC GmbH
- Potential analysis, development and online marketing strategy for an electronics provider
- Consulting and project management in content migration and SEO relaunch for toom Baumarkt
- Optimization of the B2B online presence of a sports betting provider
- Advice on agency selection
Aug 2014 - Nov 2014
4 monthsDüsseldorf, Germany
Director of Marketing
Lottowelt AG
- Managed online marketing, print, TV and branding
- Responsible for reporting to the gambling regulator
- Startup operating as a state-licensed lottery broker with the lotto-welt.de platform
Feb 2014 - Jul 2014
6 monthsDüsseldorf, Germany
Country Manager E-Commerce Germany
C&A Online GmbH
- Responsible for the overall performance of the German C&A online shop
- Led two junior country managers
- Nine-figure revenue and corresponding marketing budget
- Tasks included sales forecasting, budget and promotion planning, agency management, marketing planning and profitability analysis
- Achievement: Designed and implemented a new sales and cost forecast tool for all eight country shops of C&A and optimized online marketing channels with significantly higher RoAS
Aug 2013 - Dec 2013
5 monthsCologne, Germany
Management Consultant
wdp GmbH – Wachter Digital Partners
- Optimized the online and monetization strategy for an Austrian publisher (women, fashion, lifestyle)
- Restructured the digital division of a scientific publisher
- Designed and implemented an online shop for “Smart Home”
- Took over shop management of a wdp-owned shop
- Managed online measures for B2B new customer acquisition
Aug 2011 - Aug 2015
4 years 1 monthCologne, Germany
Freelance Lecturer for Online Marketing, E-Commerce and Social Media
SAE Institute
Apr 2011 - Jul 2013
2 years 4 monthsCologne, Germany
Deputy Management
AD Eleven GmbH
- Built and led online marketing, product management and business development
- Managed a team of nine employees
- International projects in DE, AT, GB, TR, CZ
- Managed service providers in DE, GB, MT, CA, AT
- Examples: Launched and relaunched two online platforms (sports betting, tip games), designed and implemented the “Message Box” for customer notifications
Apr 2010 - Mar 2011
1 yearCologne, Germany
Online Marketing and Sales Manager
RTL Disney Fernsehen GmbH & Co. KG, Super RTL
- Led online marketing for SUPER RTL
- SEM, SEO, affiliate marketing, display advertising, online partnerships, email marketing, web analytics and cross-departmental consulting (marketing, merchandising, communications)
Dec 2009 - Feb 2010
3 monthsDüsseldorf, Germany
Social Media Marketing and Digital Projects
richtwert – Gesellschaft für Kommunikationskultur mbH
Jan 2003 - Mar 2010
7 years 3 monthsCologne, Germany
Self-employed: Design & SEO and Affiliate
Sonja Gottschalk Web and Graphic Design
- Services for clients in fashion, beauty and interior design
Aug 2001 - Dec 2002
1 year 5 monthsDüsseldorf, Germany
Part-time Employee, from April 2002 Student Assistant
LandesMusikRat NRW e.V.
- Planned, organized and ran music competitions
- Created and maintained websites
- Responsible for marketing & PR, participant support, jury membership and concert hosting
Summary
I help companies sustainably increase the profitability of their performance marketing efforts.
Languages
German
NativeEnglish
Advanced Education
Apr 2002 - Feb 2011
University of Cologne
Diploma, specializations: Marketing & Brand Management, Media Management and Business Psychology · Business Administration · Cologne, Germany
Aug 1988 - Jun 1992
Porz-Eil Community Primary School
Cologne, Germany
Cologne-Porz City Gymnasium
Abitur · Cologne, Germany
Certifications & licenses
Google Partner including certifications for Search, Display, and Video campaigns
Certification as a zanox Affiliate Manager
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