Sonja Gottschalk - Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor

Q: Where is Sonja based?

Sonja is based in Cologne, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Sonja speak?

Sonja speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Sonja have?

Sonja has at least 25 years of experience. During this time, Sonja has worked in at least 12 different roles and for 12 different companies . The average length of individual experience is 2 years and 1 month . Note that Sonja may not have shared all experience and actually has more experience.

Q: What is Sonja's latest experience?

Sonja's most recent position is Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed .

Q: What companies has Sonja worked for in recent years?

In recent years, Sonja has worked for Self-employed .

Q: Which industries is Sonja most experienced in?

Sonja is most experienced in industries like Retail , Advertising , and Pharmaceutical . Sonja also has some experience in Arts and Crafts , Fashion and Apparel , and Beauty and Cosmetics .

Q: Which business areas is Sonja most experienced in?

Sonja is most experienced in business areas like Marketing , Project Management , and Sales . Sonja also has some experience in Strategy and Planning , Product Development , and Accounting .

Q: Which industries has Sonja worked in recently?

Sonja has recently worked in industries like Advertising , Pharmaceutical , and Retail .

Q: Which business areas has Sonja worked in recently?

Sonja has recently worked in business areas like Marketing and Project Management .

Recommended expert

Cologne, Germany

Experience

Nov 2014 - Present

11 years 4 months

Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor

Self-employed

Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
Project management and marketing consulting for nexum AG’s clients in FMCG and health
Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
Advising REWE Digital GmbH on CRM campaign management
Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
Creating a potential analysis and developing an online marketing strategy for an electronics provider
Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
Optimizing the B2B online presence of a sports betting provider
Advising on agency selection

Aug 2014 - Nov 2014

4 months

Düsseldorf, Germany

Director Marketing

LOTTOWELT AG

Managing online marketing, print, TV, and branding
Reporting to the gaming regulatory authority

Feb 2014 - Jul 2014

6 months

Düsseldorf, Germany

Country Manager E-Commerce Germany

C&A Online GmbH

Responsible for overall performance of the German C&A online shop
Leading a team of two junior country managers
Managing the marketing budget and all initiatives to generate a nine-figure revenue
Sales forecasting, budget and promotion planning, agency management, marketing planning and optimization, and profitability analysis
Designing and implementing a sales and cost forecasting tool for eight country shops
Optimizing all online marketing channels and increasing ROAS

Aug 2013 - Dec 2013

5 months

Cologne, Germany

Management Consultant / Business Consultant

wdp GmbH – Wachter Digital Partners

Focusing on digital marketing consulting and controlling digital ecosystems
Optimizing the online and monetization strategy for an Austrian publisher (women, fashion & lifestyle)
Restructuring the digital division of a scientific publishing house
Designing and implementing a smart home online shop
Taking over shop management of a wdp-owned shop
Managing online initiatives for B2B new customer acquisition

Aug 2011 - Aug 2015

4 years 1 month

Cologne, Germany

Freelance Lecturer in Online Marketing, E-Commerce, and Social Media

SAE Institute

Apr 2011 - Jul 2013

2 years 4 months

Cologne, Germany

Deputy Managing Director, Head of Online Marketing, Product Management and Business Development

AD Eleven GmbH

Built and led a team of nine employees
Targeted end customers in Germany, Austria, Great Britain, Turkey and the Czech Republic
Managed service providers in Germany, Great Britain, Malta, Canada and Austria
Launched and relaunched online platforms for sports betting and prediction games
Achieved a Net Promoter Score above 90
Designed and implemented a message box to boost sales and satisfaction
Developed and executed online marketing strategies

Apr 2010 - Mar 2011

1 year

Cologne, Germany

Online Marketing and Sales Manager

RTL DISNEY Fernsehen GmbH & Co. KG (SUPER RTL)

Led online marketing for SUPER RTL
SEM, SEO, affiliate marketing, display advertising, online partnerships, email marketing and web analytics
Advised the marketing & brand management, merchandising and communications departments

Dec 2009 - Feb 2010

3 months

Düsseldorf, Germany

Freelance Social Media Marketing and Digital Project Planning Staff Member

richtwert – Gesellschaft für Kommunikationskultur mbH

Mar 2006 - Nov 2009

3 years 9 months

Cologne, Germany

Student Assistant Marketing and New Media Sales

RTL DISNEY Fernsehen GmbH & Co. KG

Affiliate marketing, search engine marketing and optimization
Online partnerships and cost-benefit analyses

Nov 2003 - Apr 2006

2 years 6 months

Cologne, Germany

Student Staff Member Project JUNIOR

Institut der deutschen Wirtschaft Köln e.V.

Supported student-run companies
Designed and ran workshops on business management, marketing and accounting

Jan 2003 - Mar 2010

7 years 3 months

Cologne, Germany

Self-employed: design, SEO and affiliate for fashion, beauty and interior design

Sonja Gottschalk Web and Graphic Design

Aug 2001 - Dec 2002

1 year 5 months

Düsseldorf, Germany

Part-time employee, later student assistant

LandesMusikRat NRW e.V.

Planning, organizing and running music competitions
Creating and maintaining websites, marketing & PR
Participant support, jury member duties and concert moderation

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (12 years), Advertising (11.5 years), Pharmaceutical (11.5 years), Arts and Crafts (8.5 years), Fashion (7.5 years), and Media and Entertainment (7 years).

Retail

Advertising

Pharmaceutical

Arts and Crafts

Fashion

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (24.5 years), Project Management (11.5 years), Sales (5 years), Strategy (4.5 years), Product Development (2.5 years), and Accounting (2.5 years).

Marketing

Project Management

Sales

Strategy

Product Development

Accounting

Skills

Activecampaign
Deadlinefunnel
Google Tag Manager
Adform
Ebay
Ibm Websphere
Adobe Analytics
Ecamm Live
Instagram Ads
Adtech
Elopage
Intelliad
Amazon
Etracker
Jira
Awin
Exactag
Linkedin (Organic Marketing & Ads)
Belboon
Facebook Ads
Bing Ads
Geru
Mailchimp
Chatfuel
Google Ads
Make / Integromat
Cleverelements
Google Analytics 4
Mediaplex
Criteo
Google Looker Studio
Merlin
Dart For Publishers
Google Merchant Center
Modified Ecommerce
Dataxu
Google Search Console
Openx
Opteo
Salesforce Business Manager
Tradedoubler
Optimizely
Optivo Broadmail
Silverpop
Typo3
Optmyzr
Sistrix
Visual Website Optimizer
Otrs
Siteimprove
Wordpress
Photoshop
Sizmek
Xovi
Pinterest
Spoteffects
Youtube
Productsup
Termlabs
Zapier
Ryte
Tiktok
Searchmetrics
Trac

Languages

German

Native

English

Advanced

Education

Apr 2002 - Feb 2011

University of Cologne

Diploma · Business Administration · Cologne, Germany

Aug 1992 - Jun 2001

City High School Cologne-Porz

Abitur · Cologne, Germany

Aug 1988 - Jun 1992

Porz-Eil Community Primary School

Cologne, Germany

Certifications & licenses

Google Partner

Google

BDU seminar 'Successfully Identifying and Launching Digitization Projects'

Federal Association of German Management Consultants (BDU e.V.)

BDU seminar 'Successful Negotiation Strategies for Consultants'

Federal Association of German Management Consultants (BDU e.V.)

Management Training: 'Change, Power, Courage'

3lines AG

RTL TV Summer School: 'Management Competencies for the Digital Media World'

RTL Journalism School for TV and Multimedia

Certification as Zanox Affiliate Manager (now Awin)

Profile

Created

April 2024

Last Update

February 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sonja based?

Sonja is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Sonja speak?

Sonja speaks the following languages: German (Native), English (Advanced).

How many years of experience does Sonja have?

Sonja has at least 25 years of experience. During this time, Sonja has worked in at least 12 different roles and for 12 different companies. The average length of individual experience is 2 years and 1 month. Note that Sonja may not have shared all experience and actually has more experience.

What roles would Sonja be best suited for?

Based on recent experience, Sonja would be well-suited for roles such as: Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor, Director Marketing, Country Manager E-Commerce Germany.

What is Sonja's latest experience?

Sonja's most recent position is Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed.

What companies has Sonja worked for in recent years?

In recent years, Sonja has worked for Self-employed.

Which industries is Sonja most experienced in?

Sonja is most experienced in industries like Retail, Advertising, and Pharmaceutical. Sonja also has some experience in Arts and Crafts, Fashion and Apparel, and Beauty and Cosmetics.

Which business areas is Sonja most experienced in?

Sonja is most experienced in business areas like Marketing, Project Management, and Sales. Sonja also has some experience in Strategy and Planning, Product Development, and Accounting.

Which industries has Sonja worked in recently?

Sonja has recently worked in industries like Advertising, Pharmaceutical, and Retail.

Which business areas has Sonja worked in recently?

Sonja has recently worked in business areas like Marketing and Project Management.

What is Sonja's education?

Sonja attended University of Cologne for Business Administration.

Does Sonja have any certificates?

Sonja has 6 certificates. Among them, these include: Google Partner, BDU seminar 'Successfully Identifying and Launching Digitization Projects', and BDU seminar 'Successful Negotiation Strategies for Consultants'.

What is the availability of Sonja?

Sonja is immediately available part-time for suitable projects.

What is the rate of Sonja?

Sonja's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Sonja?

To hire Sonja, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800

600

400

200

Market avg: 600-760 €

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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