Daniel Rohde
Senior Paid Social Manager - Data Analyst / Account Management
Experience
Apr 2024 - Jul 2024
4 months Düsseldorf, Germany
Senior Paid Social Manager - Data Analyst / Account Management
ZenithMedia & Publicis Media
- Induction of new talent as Campaign Lead + Paid Social Strategy, tracking, data analysis, reporting, recommendations for the client 'The Walt Disney Company – GSA' on the LOBs Disney+, SVoD and cinema movies and team support on the client EDEKA-NETTO in Paid Social
Dec 2023 - Mar 2024
4 months Düsseldorf, Germany
Team Lead - Senior Paid Social Manager - Account Management
Spark Foundry & Publicis Media
- Data analysis of previous years and development of full-funnel strategy for the paid social clients Miele & STADA Arzneimittel for Publicis Media
Nov 2023 - Present
1 year 9 months Cologne, Germany
Digital Marketing Advisor
NewCreationMedia
- e.g. Zooplus (Consultant basis)
Jun 2023 - Nov 2023
6 months Hamburg, Germany
Paid Social Expert as Digital Display Video Campaign Lead
Havas & Eprofessional
- Media planning, setup, reporting, consultation
- Google Analytics, web & performance analysis, reporting and KPI opt.
- H1-H2 presentations with derivations of recommendations for action
- Platform A/B testing and data analysis to optimize the performance of the channels: Instagram, X, TikTok, YouTube, Pinterest and Snapchat
- Support in the development of the agency pitch
Jun 2022 - Mar 2023
10 months Munich, Germany
Senior Performance Marketing Manager
ZenithMedia & Publicis Media
- Development of the client ‘The Walt Disney Company – GSA’
- Identification of platforms & trends and weak points (e.g. high VTR bounce rate)
- Provision of regular performance reports
- Recommendations for optimization measures based on data
- Channels: Meta (Facebook & Instagram), TikTok, X, Pinterest, Reddit and Snapchat
Jul 2018 - Aug 2021
3 years 2 months Cologne, Germany
Project Management | Head of Performance Marketing
AbsolutWeb
- Project Lead & Performance Marketing Lead, Marketing Supervisor, Web Analyst SEA, SMA, Affiliation, Amazon ads, ebay ads, DV360, Programmatic.
- Excerpts from customer cases 2018 - 2021:
- Wolford.com | web analytics with Econda, budget shift from SEA to SMA.
- 1und1.de | strategy consulting paid social, first 9:16 campaigns, development and implementation of the 1st paid social campaigns, 1st TikTok Influencer Ads.
- livefastdieyoung.com | annual revenue from 800k € to +55Mio € (customer journey analysis, budget & funnel optimization).
- Skills: Web Analysis, Digital Strategy, Affiliate Marketing, Online Paid Media (SMA, SEA, Display, DV360, Programmatic, Lead Gen), Media Planning, Budget Allocation & Optimization, Social Media & Social Advertising Strategy, Digital 360° Strategy + Progress & Performance Data Analysis, Reporting.
Oct 2014 - Sep 2017
3 years Düsseldorf, Germany
Marketing Manager / IT Manager
Adenauer & Co. GmbH
- Marketing Manager (Digital and Print) and Social Media Manager.
- Development of channels and planning of social media brand communication (Facebook, Instagram, YouTube, Twitter), newsletter marketing, responsibility for performance marketing in social networks, target group analysis, target group definition, evaluation of KPIs.
- Development of the website structure (dwell time & increase purchases).
- Monitoring of stationary trade trend and online store Web analysis for bestseller measurements, Google Analytics data, data analysis for more reach, engagement and targeted distribution, design of brand communication, competition analysis Organization of purchases for advertising material, acquisition and support of influencers, VIPs and promoters Implementation of local marketing campaigns | roadshows.
- Affiliate marketing (potential analysis).
- Responsibility for reporting and sales figures, sales analysis, SQL, EDI data exchange of the 50 cash register systems + Breuninger EDI, technical closing of quarterly inventories in 5 stores.
- Support of PCs & Apple computers for 25 employees in-house.
- Administration of the ERP system, administration of the Windows Server 2012.
- Interface to service providers.
- Price negotiation with service providers.
- Preparation of reports / sales figures.
- EDI data management for STAFF JEANS with Breuninger Germany and wholesale market.
Jan 2009 - Present
15 years 7 monthsFounder
NewCreationMedia
- Interim Marketing Manager: Development and implementation of cross-channel strategies for awareness, engagement and conversions.
- Web analyst: Over 10 years of experience in Google tools and other tools such as Emarsys, Econda, Adobe Analytics or Hotjar.
- Paid media expert: Over 10 years of experience in developing and implementing paid social strategies on all relevant platforms, such as Facebook, Instagram, TikTok, Pinterest, Snapchat and more. Managing budgets of over 1 million euros per month to maximize reach, engagement and conversions.
- Retail media management: strategic and operational management of onsite and offsite campaigns.
- Programmatic advertising: consulting and support for programmatic ads, including DV360 and paid social ads.
- Affiliate marketing: development and management of affiliate partnerships, negotiation, network fee optimization, publisher incentives.
- Newsletter marketing: conception, creation and optimization of newsletter campaigns; target group analysis and personalization to maximize open rates, click rates and conversion rates in the store.
- Competitor analysis: Competitor analysis for digital marketing strategies, identification of opportunities and benchmarks for optimizing campaigns.
- Online store optimization: improving the UX/UI, conversion rate optimization (CRO) and holistic communication across all channels.
- Customer journey optimization: analysis and optimization of the customer journey across all touchpoints.
- Pitch support: strategy development, development of customized strategies for pitches, including market research, target group analyses, platform selection, and creative campaign ideas.
- Pitch support: training and mentoring of juniors and trainees in the areas of paid social, digital advertising (SEA, SMA, DV360) campaign management and digital strategy development.
- Extensive experience in organic and paid social media on all relevant platforms: BeReal, Instagram, TikTok, Pinterest, Facebook, Snapchat, YouTube, X (Twitter), Reddit, Twitch.
Sep 2005 - Aug 2013
8 years Buxtehude, Germany
Vicariate / Pastor
BFP
- Vicariate / Pastor: Practical experience and responsibility in pastoral ministry within the BFP (Federation of Pentecostal Free Churches).
- Church pastoral ministry: leading church services, pastoral care and spiritual guidance in a lively church community.
- Open children & youth services in socially deprived areas: development and implementation of social projects that offer support to young people in difficult circumstances and create a space for growth.
- Weekly scout meetings and camps: planning and running regular meetings and annual summer and spring camps to community, teamwork and personal development.
- Youth work & open café: Establishment and management of a weekly open café as a contact point for young people with break-dancing to promote exchange, friendship and questions of faith.
- Sunday sermons: preparation and delivery of inspiring and relevant sermons that address both spiritual depth and current social issues.
- Multimedia design: creation of PowerPoint presentations for church services and events, as well as design of images, mock-ups, posters and information leaflets in Photoshop and InDesign for visual communication (digital + print).
- Communication & Social Media: Utilizing Facebook and Twitter to share content, inspiration and events, as well as targeted social media content marketing to strengthen the church and community online.
- Podcasts & mp3 recordings: Recording and publishing sermons and themed podcasts to reach a wider audience.
- Zeitgeist and trend research: analysis of social and religious trends in order to develop relevant content and projects that meet current needs and interests.
- Inter-church cooperation: participation in and leadership of inter-church meetings to promote dialog and cooperation between different church groups and congregations.
- Leading working groups & workshops: Organizing and leading groups and workshops that contribute to the spiritual and social development of participants and open up new perspectives.
- Renovation work & caretaking services: support with practical tasks around the church building, including renovation, gardening and maintenance work to maintain a welcoming environment.
- Coaching & Mentoring: Mentoring parishioners and staff to develop their personal and professional skills and support their faith journey.
Summary
Experienced performance marketer with extensive experience in supporting well-known clients such as: HUGO BOSS, Disney+, Miele, EDEKA/NETTO, STADA Arzneimittel, Zooplus and 1&1 DSL-Mobilfunk
Expertise and leadership: Successful planning and implementation of cross-media campaigns on all relevant platforms, where I have consistently achieved my clients' goals and achieved measurable results.
Credo: Motivated by passion, I strive for excellence in everything I do. I empower clients to achieve rapid, sustainable growth through targeted digital transformation in performance marketing.
Languages
German
Native
English
Advanced
Education
Oct 2005 - Jun 2010
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Theology · Erzhausen, Germany
Oct 2002 - Jun 2005
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Theology · Switzerland
Oct 2000 - Jun 2001
FOS Economy
Economy · Verden, Germany
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