Freelance Sr. Digital Mktg Mgr | Interim for vacancies | Strategy, Paid Social, Programmatic, Data, Stakeholder Mgmt (DE|EN)

Digital planning, activation & optimization of Google DV360 (YouTube) and paid social campaigns on the platforms: YT, Meta (FB+IG), TikTok, Snap, Pinterest, Netflix, Uber and Spotify (+Smartly). Achieved goals through awareness & consideration / upper & mid-funnel campaigns and increased campaign performance. Coordination with internal media teams and collaboration with the digital media team. Provide ongoing guidance and support to ensure consistent execution in line with Zalando's media guidelines and quality standards. H1+H2 Presentations.

• Data analysis of previous years and development of full-funnel strategy for the paid social clients Miele & STADA Arzneimittel for Publicis Media

• Development of the client ‘The Walt Disney Company – GSA’
• Identification of platforms & trends and weak points (e.g. high VTR bounce rate)
• Provision of regular performance reports
• Recommendations for optimization measures based on data
• Channels: Meta (Facebook & Instagram), TikTok, X, Pinterest, Reddit and Snapchat

As CMO at YUNIQU – a subscription-based fragrance startup – I led the development and execution of a digital-first marketing strategy to scale customer acquisition and brand awareness. My key focus areas included:

• Developing and optimizing performance marketing campaigns (Meta, Google, TikTok)
• Strengthening the brand identity across all digital channels
• Scaling subscription growth through data-driven CRM and funnel optimization
• Building the strategic marketing roadmap for GSA & international expansion
• Leading a small internal team and coordinating external creative & media partners

During my tenure, we significantly improved CAC, increased ROAS, and laid the groundwork for sustainable growth.

• Marketing Manager (Digital and Print) and Social Media Manager.
• Development of channels and planning of social media brand communication (Facebook, Instagram, YouTube, Twitter), newsletter marketing, responsibility for performance marketing in social networks, target group analysis, target group definition, evaluation of KPIs.
• Development of the website structure (dwell time & increase purchases).
• Monitoring of stationary trade trend and online store Web analysis for bestseller measurements, Google Analytics data, data analysis for more reach, engagement and targeted distribution, design of brand communication, competition analysis Organization of purchases for advertising material, acquisition and support of influencers, VIPs and promoters Implementation of local marketing campaigns | roadshows.
• Affiliate marketing (potential analysis).
• Responsibility for reporting and sales figures, sales analysis, SQL, EDI data exchange of the 50 cash register systems + Breuninger EDI, technical closing of quarterly inventories in 5 stores.
• Support of PCs & Apple computers for 25 employees in-house.
• Administration of the ERP system, administration of the Windows Server 2012.
• Interface to service providers.
• Price negotiation with service providers.
• Preparation of reports / sales figures.
• EDI data management for STAFF JEANS with Breuninger Germany and wholesale market.

• Vicariate / Pastor: Practical experience and responsibility in pastoral ministry within the BFP (Federation of Pentecostal Free Churches).
• Church pastoral ministry: leading church services, pastoral care and spiritual guidance in a lively church community.
• Open children & youth services in socially deprived areas: development and implementation of social projects that offer support to young people in difficult circumstances and create a space for growth.
• Weekly scout meetings and camps: planning and running regular meetings and annual summer and spring camps to community, teamwork and personal development.
• Youth work & open café: Establishment and management of a weekly open café as a contact point for young people with break-dancing to promote exchange, friendship and questions of faith.
• Sunday sermons: preparation and delivery of inspiring and relevant sermons that address both spiritual depth and current social issues.
• Multimedia design: creation of PowerPoint presentations for church services and events, as well as design of images, mock-ups, posters and information leaflets in Photoshop and InDesign for visual communication (digital + print).
• Communication & Social Media: Utilizing Facebook and Twitter to share content, inspiration and events, as well as targeted social media content marketing to strengthen the church and community online.
• Podcasts & mp3 recordings: Recording and publishing sermons and themed podcasts to reach a wider audience.
• Zeitgeist and trend research: analysis of social and religious trends in order to develop relevant content and projects that meet current needs and interests.
• Inter-church cooperation: participation in and leadership of inter-church meetings to promote dialog and cooperation between different church groups and congregations.
• Leading working groups & workshops: Organizing and leading groups and workshops that contribute to the spiritual and social development of participants and open up new perspectives.
• Renovation work & caretaking services: support with practical tasks around the church building, including renovation, gardening and maintenance work to maintain a welcoming environment.
• Coaching & Mentoring: Mentoring parishioners and staff to develop their personal and professional skills and support their faith journey.