Daniel Rohde
Senior Digital Marketing Manager
Experience
Senior Digital Marketing Manager
Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Paid Digital Marketing Specialist
Zalando
- Planned, activated, and optimized Google DV360 (YouTube) and paid social campaigns on YouTube, Meta (Facebook, Instagram), TikTok, Snapchat, Pinterest, Netflix, Uber, and Spotify via Smartly
- Achieved awareness and consideration goals through upper- and mid-funnel campaigns
- Drove campaign performance improvements
- Coordinated with internal media teams and digital media stakeholders
- Provided ongoing consulting and ensured consistent execution according to Zalando media guidelines and quality standards
- Prepared H1 and H2 presentations
Senior Paid Social Manager • Data Analyst / Account Management
Zenith Media x Publicis Media
- Onboarded new talent as campaign lead and defined paid social strategies
- Managed tracking, data analysis, and reporting
- Delivered recommendations for The Walt Disney Company GSA/DACH on Disney+, EHV, SVoD, and theatrical releases
- Provided team support for EDEKA/NETTO in paid social campaigns
Team Lead - Senior Marketing Manager • Account Management
Spark Foundry x Publicis Media
- Analyzed previous years’ data and developed a full-funnel strategy for Miele and STADA Arzneimittel
- Executed high-impact campaigns including CTV, 3rd-party data, and paid social cross-channel initiatives
Digital Marketing Advisor
Zooplus
- Advised on rebranding strategy with the claim "Europe's number 1 online pet supplier"
- Conducted potential analyses for social media, display, and video campaigns
- Realigned digital brand communication and ran test campaigns in GSA
- Performed data analysis, reporting, and provided recommendations to the client
Paid Social Expert • Display Video Campaign Lead
HAVAS Eprofessional / Hugo Boss
- Owned media planning, campaign setup, reporting, and consulting
- Conducted web and performance analyses using Google Analytics
- Derived KPI-based optimization measures
- Developed and presented strategic recommendations for H1 and H2
- Executed A/B tests on platform level using Smartly to drive data-driven optimizations
- Managed cross-channel analysis on Netflix, DV360 CTV, Instagram, TikTok, YouTube, Pinterest, and Snapchat
Senior Performance Marketing Manager
Zenithmedia x Publicis
- Led strategic development for The Walt Disney Company GSA
- Delivered regular performance reports and identified trends and weaknesses, such as high video view drop-off rates
- Recommended campaign optimizations based on data insights
- Managed channels including Meta, Facebook, Instagram, TikTok, X, Pinterest, Reddit, and Snapchat
Project Lead | Head of Performance Marketing
Absolutweb
- Led performance marketing, supervised marketing operations, and provided web analytics
- Managed SEA, SMA, affiliate marketing, Amazon, classifieds, DV360, and programmatic campaigns
- Cases:
- Wolford.com: conducted web analysis with Econda and shifted budget from SEA to SMA
- 1und1.de: developed creative storyboards and managed first paid social measures, including 9:16 creatives and TikTok influencer ads, and rolled out cross-channel optimizations
- livefastdieyoung.com: scaled annual revenue from €800k to over €55M through data-driven customer journey optimization, platform targeting, budget management, and funnel optimization
IT Manager
Adenauer & Co. GmbH
- Managed sales reports and analyses, SQL, and EDI data exchange for 50 POS systems and Breuninger EDI
- Conducted technical quarter-end inventory closures across five stores
- Supported PCs and Apple computers for 25 in-house employees
- Administered the ERP system and Windows Server 2012
- Served as liaison with service providers and negotiated pricing
- Generated sales and reporting data
- Managed EDI data for STAFF JEANS with Breuninger Germany
Marketing Manager (Digital and Print) & Social Media Manager
Adenauer & Co. GmbH
- Built and managed social media channels (Facebook, Instagram, YouTube, Twitter)
- Executed newsletter marketing and performance marketing in social networks
- Performed target group analysis and KPI evaluation
- Developed website structures to increase dwell time and purchases
- Monitored retail trends and analyzed online shop performance via Google Analytics
- Designed brand communications and conducted competitive analysis
- Organized procurement of advertising materials and managed influencers, VIPs, and promoters
- Executed local marketing activities and roadshows
- Conducted affiliate marketing potential analyses
- Coordinated with agencies, photographers, service providers, and press
Founder & Freelancer
NEWCREATIONMEDIA
- Developed and implemented cross-channel full-funnel campaigns (upper, mid, and lower funnel) for awareness, engagement, and consideration
- Performed web analytics with Google tools and platforms such as Emarsys, Econda, Adobe Analytics, and Hotjar
- Championed paid social strategies on all major platforms, managing budgets over €2M/month to maximize reach, engagement, and conversions
- Directed retail media management for onsite and offsite campaigns
- Advised on programmatic advertising with DSPs like DV360 and Smartly
- Built and managed affiliate partnerships, negotiated network fees, and optimized publisher incentives
- Conceived and optimized newsletter campaigns with audience personalization to boost open, click, and conversion rates
- Conducted competitor analyses to identify opportunities and benchmarks
- Enhanced e-commerce UX/UI and CRO across all channels
- Optimized customer journeys across touchpoints
- Developed pitch strategies, market research, and creative campaign ideas
- Trained and mentored juniors and trainees in paid social, digital advertising (SEA, SMA, DV360), campaign management, and digital strategy development
- Executed organic and paid social media on platforms including BeReal, Instagram, TikTok, Pinterest, Facebook, Snapchat, YouTube, X, Reddit, Twitch, and Uber
Pastoral Intern / Pastor
BFP
- Led church services, provided pastoral care, and spiritual guidance
- Developed and ran social projects for children and youth in disadvantaged areas
- Organized weekly scout meetings and annual camps to foster community and team development
- Established and managed a weekly open café for youth, featuring breakdance and open discussion
- Prepared and delivered weekly sermons addressing spiritual and contemporary issues
- Created multimedia presentations, mock-ups, posters, and flyers using PowerPoint, Photoshop, and InDesign
- Managed social media content on Facebook and Twitter to strengthen community engagement
- Produced and published podcasts and MP3 recordings of sermons and thematic content
- Conducted trend analysis to develop relevant content
- Facilitated interchurch collaboration through meetings and workshops
- Led working groups and workshops for spiritual and social development
- Performed renovation and maintenance tasks around the church premises
- Mentored congregants and staff to support personal and professional development
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (16 years), Education (8 years), Retail (4 years), Fashion (3.5 years), and Media and Entertainment (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (20.5 years), Business Intelligence (16 years), Strategy (16 years), Project Management (8 years), Information Technology (3 years), and Operations (3 years).
Summary
Experienced performance marketer with broad expertise.
Expertise and Leadership: Successful planning and execution of cross-media campaigns across all relevant platforms, where I consistently met my clients' goals and delivered measurable results.
Credo: Driven by passion, I strive for excellence in everything I do. I empower clients to achieve fast, sustainable growth through targeted digital transformation in digital marketing.
Skills
Web Analytics
Digital Strategy
Affiliate Marketing
Online Paid Media (Sma, Sea, Display, Dv360, Programmatic, Lead Gen)
Media Planning
Budget Allocation & Optimization
Social Media & Social Advertising Strategy
Digital 360° Strategy + Progress & Performance Data Analysis
Reporting
Media Planning & Media Strategy: Developing Tailored Media Plans And Strategies For Lasting Success In Digital Advertising Through Successful, Data-driven Campaigns
Full-funnel Consulting & Campaign Structure: Optimizing Campaigns Across All Funnel Stages For Sustainable Growth And Increased Conversions
Performance Marketing: Strategic Planning And Execution Of Performance Marketing Campaigns With Clear, Measurable Results (Roi)
Paid Social Expertise: Over 10 Years Of Experience In Implementing And Leading Paid Social Campaigns On All Relevant Platforms (Xing, Linkedin, Facebook, Instagram, Tiktok, Snapchat, Pinterest, Youtube, Reddit, Bereal, Etc.)
Affiliate Marketing: Advising And Implementing Affiliate Marketing Programs, From Partnership Strategy And Negotiating Network Fees To Performance Optimization To Get The Best Value From Publishers
Email Marketing: Creating And Implementing Effective Email Marketing Strategies To Promote Long-term Customer Loyalty, Including Competitive Analysis To Align The Strategy With Market Developments And Best Practices
Marketing Training & Workshops: Hands-on Training That Delivers Strategic And Operational Marketing Knowledge
Online Marketing: Holistic Digital Marketing Strategies Focused On The Customer Journey, Conversion Optimization, And Cross-channel Integration Across All Touchpoints
Sea / Sma / Programmatic Ads / Dv360: Expertise In Search Engine Advertising (Sea), Social Media Ads (Sma), As Well As Programmatic Advertising; Consulting And Implementing Programmatic Ads, Sea, And Sma For An Optimal Media Mix
Sales Funnel Optimization: Analyzing And Continuously Optimizing Sales Funnels To Increase Conversion Rates And Revenue
Pitch Support & Strategy Development: Assisting In The Creation Of Tailored Pitches And Strategic Marketing Concepts For Potential Clients
Viral Marketing: Developing Viral Campaigns To Boost Brand Awareness And Engagement In A Short Time
Languages
Education
BFP
Ordination as Pastor · Theology studies · Erzhausen, Germany
Theology studies · Bern, Switzerland
FOS-Wirtschaft
Business · Verden, Germany
Profile
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