Sebastian Beer
Concept, UX and technical project management
Experience
Mar 2023 - Jul 2024
1 year 5 monthsMunich, Germany
Concept, UX and technical project management
LHM Services GmbH
- Development of a modern communication platform as a web presence for internal and external stakeholders
- Creation of a technical and user-centered (UX) concept in close collaboration with project stakeholders
- Monitoring and controlling the implementation of the website
- Conducting testing and quality assurance
- Technical project management with a focus on coordination and achieving goals
- Interface management and close collaboration with IT@LHM-S
Aug 2020 - Oct 2020
3 monthsGermany
Social Media Ads and campaign optimization for B2C and B2B
StepStone Deutschland GmbH
- Test concept for B2C campaigns
- Execution of all B2C social media campaigns
- Partial automation of B2C campaigns
- Definition of appropriate KPIs
- Optimization of B2B campaigns for lead generation
- Restructuring LinkedIn Ads account for Germany and the UK
- Internal training on best practices for LinkedIn campaigns
- Interest-based audience definition for various professions to improve ROAS for Facebook ads
- Budget planning and management
Aug 2019 - Present
6 years 6 monthsRamsau bei Berchtesgaden, Germany
Website and SEO optimization
Hotel Rehlegg
- Development of a relevant keyword set
- On-page optimization of individual pages for the keywords
- Definition of appropriate KPIs
- Setting up conversion tracking for bookings, voucher purchases and interactions
- Setting up a marketing dashboard with Google Data Studio
- Training on using the CMS (WordPress)
- SEO optimization of individual pages
- Project management for technical implementation
Feb 2019 - Present
7 yearsMunich, Germany
Facebook Ads campaigns
Greenstyle Munich
- Set up of Facebook Business Manager and Facebook Ad Accounts
- Definition of target audiences for different campaign goals
- Planning, launching and optimizing Facebook ads
- Reducing cost per conversion by over 40%
Feb 2019 - May 2019
4 monthsOnline Marketing and Social Media Consulting
Allianz AG
- Leading the international team of social media managers
- Definition of KPIs for the mystery campaign
- Planning and setting up social media channels for Facebook, Twitter and Instagram
- Implementation of a global page structure on Facebook
- Definition and setup of a meaningful marketing dashboard with key KPIs
- Budget planning and management for ad placements during the campaign period
- Detailed audience segmentation for Facebook ads and ad management
- Creation of insightful reports including recommendations for action
Jul 2018 - Present
7 years 7 monthsMunich, Germany
Concept development, online marketing, and technical project management
Planworx GmbH
- Development and implementation of participant management systems for events with 100 to 5,000 participants
- Strategic development of social media engagement initiatives to increase the reach of digital events
- Concept and design of a marketing website to incentivize sales partners
- Technical leadership and strategic planning for building a digital event platform, as well as conceptual support for about 30 digital events, including the GEMA Annual General Meeting and the Audi Partner Conference
Mar 2018 - Present
7 years 11 monthsMunich, Germany
Independent digital and communication strategist
acht-null Future Marketing
- Specialized in optimizing all digital marketing activities
- Data-driven analysis of online marketing activities and website performance
- Review and optimization of agreed KPIs
- Development and implementation of measures to improve online presence, Google rankings, and conversion rates of paid media campaigns
Aug 2014 - Oct 2015
1 year 3 monthsOnline marketing and social media campaigns
20th Century Fox
- Leading a team including film crew, social media managers, graphic designers, and concept developers
- Developing campaign ideas for the films 'Maze Runner 1', 'Maze Runner 2', 'Kingsman', and 'SPY'
- Selecting suitable micro influencers
- Seeding in communities, forums, Facebook pages, and blogs
- Ad management
- Running contests and giveaways
- Achieving engagement rates between 15% and 20%
Jan 2014 - Dec 2016
3 yearsOnline Marketing and Social Media Consulting
Accor Hotels
- Developing the social media strategy for German-speaking regions
- Creating a crisis plan for potential shitstorms
- Managing the German-speaking Facebook community of AccorHotels.com and the Le Club AccorHotels loyalty program
- Running targeted campaigns (summer, Christmas, specials, contests) with campaign microsites and Facebook apps
- Localizing global campaigns
- Ad management via Kenshoo
- Monitoring and tracking Facebook activities and Facebook ads via Socialbakers
- Increasing the number of fans by 100% to 20,000 in 2 years
- Regularly ranking among the top 3 in the Accor internal country ranking for organic reach and engagement rate
Mar 2003 - Feb 2018
15 yearsMunich, Germany
Founder and Managing Director
happy pixel GmbH
- Responsible for more than 400 successfully completed online marketing projects for clients from various industries
- Managing up to 10 employees
Summary
Result-oriented digital and communications strategist with over 20 years of experience in managing and implementing digital processes. Strong ability to successfully shape complex projects through targeted and independent work. Excellent communication skills, team focus and leadership experience. Solid knowledge in developing and implementing communication strategies and managing processes. Proficient with analytics tools and digital platforms. Extensive experience collaborating with international teams. Curious and always up to date with digital trends. Enjoy working in a dynamic environment.
Languages
German
NativeEnglish
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