Sebastian Beer - Concept, UX and technical project management

Q: Where is Sebastian based?

Sebastian is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Sebastian have?

Sebastian has at least 23 years of experience. During this time, Sebastian has worked in at least 9 different roles and for 10 different companies . The average length of individual experience is 2 years and 4 months . Note that Sebastian may not have shared all experience and actually has more experience.

Q: What is Sebastian's latest experience?

Sebastian's most recent position is Concept, UX and technical project management at LHM Services GmbH .

Q: What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for LHM Services GmbH , Hotel Rehlegg , Greenstyle Munich , Planworx GmbH , and acht-null Future Marketing .

Q: Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Advertising , Tourism and Hospitality , and Information Technology (IT) . Sebastian also has some experience in Professional Services , Government and Public Administration , Media, and Entertainment and Publishing .

Q: Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Marketing , Project Management , and Information Technology (IT) . Sebastian also has some experience in Product Development .

Q: Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Advertising , Information Technology (IT) , and Professional Services .

Q: Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing , Information Technology (IT) , and Project Management .

Recommended expert

Munich, Germany

Experience

Mar 2023 - Jul 2024

1 year 5 months

Munich, Germany

Concept, UX and technical project management

LHM Services GmbH

Development of a modern communication platform as a web presence for internal and external stakeholders
Creation of a technical and user-centered (UX) concept in close collaboration with project stakeholders
Monitoring and controlling the implementation of the website
Conducting testing and quality assurance
Technical project management with a focus on coordination and achieving goals
Interface management and close collaboration with IT@LHM-S

Aug 2020 - Oct 2020

3 months

Germany

Social Media Ads and campaign optimization for B2C and B2B

StepStone Deutschland GmbH

Test concept for B2C campaigns
Execution of all B2C social media campaigns
Partial automation of B2C campaigns
Definition of appropriate KPIs
Optimization of B2B campaigns for lead generation
Restructuring LinkedIn Ads account for Germany and the UK
Internal training on best practices for LinkedIn campaigns
Interest-based audience definition for various professions to improve ROAS for Facebook ads
Budget planning and management

Aug 2019 - Present

6 years 7 months

Ramsau bei Berchtesgaden, Germany

Website and SEO optimization

Hotel Rehlegg

Development of a relevant keyword set
On-page optimization of individual pages for the keywords
Definition of appropriate KPIs
Setting up conversion tracking for bookings, voucher purchases and interactions
Setting up a marketing dashboard with Google Data Studio
Training on using the CMS (WordPress)
SEO optimization of individual pages
Project management for technical implementation

Feb 2019 - Present

7 years 1 month

Munich, Germany

Facebook Ads campaigns

Greenstyle Munich

Set up of Facebook Business Manager and Facebook Ad Accounts
Definition of target audiences for different campaign goals
Planning, launching and optimizing Facebook ads
Reducing cost per conversion by over 40%

Feb 2019 - May 2019

4 months

Online Marketing and Social Media Consulting

Allianz AG

Leading the international team of social media managers
Definition of KPIs for the mystery campaign
Planning and setting up social media channels for Facebook, Twitter and Instagram
Implementation of a global page structure on Facebook
Definition and setup of a meaningful marketing dashboard with key KPIs
Budget planning and management for ad placements during the campaign period
Detailed audience segmentation for Facebook ads and ad management
Creation of insightful reports including recommendations for action

Jul 2018 - Present

7 years 8 months

Munich, Germany

Concept development, online marketing, and technical project management

Planworx GmbH

Development and implementation of participant management systems for events with 100 to 5,000 participants
Strategic development of social media engagement initiatives to increase the reach of digital events
Concept and design of a marketing website to incentivize sales partners
Technical leadership and strategic planning for building a digital event platform, as well as conceptual support for about 30 digital events, including the GEMA Annual General Meeting and the Audi Partner Conference

Mar 2018 - Present

8 years

Munich, Germany

Independent digital and communication strategist

acht-null Future Marketing

Specialized in optimizing all digital marketing activities
Data-driven analysis of online marketing activities and website performance
Review and optimization of agreed KPIs
Development and implementation of measures to improve online presence, Google rankings, and conversion rates of paid media campaigns

Aug 2014 - Oct 2015

1 year 3 months

Online marketing and social media campaigns

20th Century Fox

Leading a team including film crew, social media managers, graphic designers, and concept developers
Developing campaign ideas for the films 'Maze Runner 1', 'Maze Runner 2', 'Kingsman', and 'SPY'
Selecting suitable micro influencers
Seeding in communities, forums, Facebook pages, and blogs
Ad management
Running contests and giveaways
Achieving engagement rates between 15% and 20%

Jan 2014 - Dec 2016

3 years

Online Marketing and Social Media Consulting

Accor Hotels

Developing the social media strategy for German-speaking regions
Creating a crisis plan for potential shitstorms
Managing the German-speaking Facebook community of AccorHotels.com and the Le Club AccorHotels loyalty program
Running targeted campaigns (summer, Christmas, specials, contests) with campaign microsites and Facebook apps
Localizing global campaigns
Ad management via Kenshoo
Monitoring and tracking Facebook activities and Facebook ads via Socialbakers
Increasing the number of fans by 100% to 20,000 in 2 years
Regularly ranking among the top 3 in the Accor internal country ranking for organic reach and engagement rate

Mar 2003 - Feb 2018

15 years

Munich, Germany

Founder and Managing Director

happy pixel GmbH

Responsible for more than 400 successfully completed online marketing projects for clients from various industries
Managing up to 10 employees

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (23 years), Tourism (9.5 years), Information Technology (7.5 years), Professional Services (7.5 years), Government and Administration (1.5 years), and Media and Entertainment (1 year).

Advertising

Tourism

Information Technology

Professional Services

Government and Administration

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (23 years), Project Management (22.5 years), Information Technology (7.5 years), and Product Development (1.5 years).

Marketing

Project Management

Information Technology

Product Development

Summary

Result-oriented digital and communications strategist with over 20 years of experience in managing and implementing digital processes. Strong ability to successfully shape complex projects through targeted and independent work. Excellent communication skills, team focus and leadership experience. Solid knowledge in developing and implementing communication strategies and managing processes. Proficient with analytics tools and digital platforms. Extensive experience collaborating with international teams. Curious and always up to date with digital trends. Enjoy working in a dynamic environment.

Languages

German

Native

English

Advanced

Profile

Created

November 2024

Last Update

November 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sebastian based?

Sebastian is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced).

How many years of experience does Sebastian have?

Sebastian has at least 23 years of experience. During this time, Sebastian has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 2 years and 4 months. Note that Sebastian may not have shared all experience and actually has more experience.

What roles would Sebastian be best suited for?

Based on recent experience, Sebastian would be well-suited for roles such as: Concept, UX and technical project management, Social Media Ads and campaign optimization for B2C and B2B, Website and SEO optimization.

What is Sebastian's latest experience?

Sebastian's most recent position is Concept, UX and technical project management at LHM Services GmbH.

What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for LHM Services GmbH, Hotel Rehlegg, Greenstyle Munich, Planworx GmbH, and acht-null Future Marketing.

Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Advertising, Tourism and Hospitality, and Information Technology (IT). Sebastian also has some experience in Professional Services, Government and Public Administration, Media, and Entertainment and Publishing.

Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Sebastian also has some experience in Product Development.

Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Advertising, Information Technology (IT), and Professional Services.

Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing, Information Technology (IT), and Project Management.

What is the availability of Sebastian?

Sebastian is immediately available full-time for suitable projects.

What is the rate of Sebastian?

Sebastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.