Sebastian Beer

Concept, UX and Technical Project Management

Munich, Germany
Experience
Mar 2023 - Jul 2024
1 year 5 months
Munich, Germany

Concept, UX and Technical Project Management

LHM Services GmbH

  • Co-leading, designing and implementing the “One Digital Footprint” for educational IT in Munich
  • Developing a modern communication platform as a web presence for internal and external stakeholders
  • Creating a technical and user-centered (UX) concept in close collaboration with project stakeholders
  • Monitoring and controlling the website implementation
  • Conducting testing and quality assurance
  • Technical project management focused on coordination and achieving goals
  • Interface management and close collaboration with IT@LHM-S
Aug 2020 - Oct 2020
3 months
Germany

Social Media Ads and Campaign Optimization B2C and B2B

StepStone Deutschland GmbH

  • Running ad campaigns (Facebook, Instagram) B2C and optimizing B2B campaigns
  • Developing a test concept for B2C campaigns
  • Managing all B2C social media campaigns
  • Partially automating B2C campaigns
  • Defining relevant KPIs
  • Optimizing B2B campaigns for lead generation
  • Restructuring LinkedIn Ads account for DE and UK
  • Internal training on LinkedIn campaign best practices
  • Interest-based audience definition for various professions to improve Facebook ad ROAS
  • Budget planning and management
Aug 2019 - Present
6 years
Ramsau bei Berchtesgaden, Germany

Website and SEO Optimization

Hotel Rehlegg

  • Supporting the relaunch as technical project lead and SEO specialist
  • Developing a relevant keyword set
  • On-page optimization of individual pages for target keywords
  • Defining appropriate KPIs
  • Setting up conversion tracking for bookings, voucher purchases and interactions
  • Creating a marketing dashboard with Google Data Studio
  • Training on using the CMS (WordPress)
  • SEO optimization of individual pages
  • Leading the technical implementation
Feb 2019 - Present
6 years 6 months
Munich, Germany

Facebook Ads Campaigns

Greenstyle Munich, fair and conference for sustainable fashion

  • Designing and managing Facebook ad campaigns
  • Setting up Facebook Business Manager and ad accounts
  • Defining audiences for different campaign goals
  • Planning, launching and optimizing Facebook ads
  • Result: Reduced cost per conversion by over 40%
Feb 2019 - May 2019
4 months
Germany

Online Marketing and Social Media Consulting

Allianz AG

  • Creating a social media playbook for launching the Allianz Direct brand
  • Leading the international team of social media managers
  • Defining KPIs for the mystery campaign
  • Planning and setting up social media channels on Facebook, Twitter and Instagram
  • Implementing a global page structure on Facebook
  • Defining and setting up an insightful marketing dashboard with key KPIs
  • Budget planning and management for ad spends during the campaign
  • Detailed audience segmentation and ad management for Facebook ads
  • Generating insightful reports with recommendations for action
Jul 2018 - Present
7 years 1 month
Munich, Germany
Hybrid

Concept, Online Marketing and Technical Project Management

Planworx GmbH

  • Designing and implementing platforms for attendee management and hybrid and virtual events
  • Developing and rolling out attendee management systems for events with 100 to 5,000 participants
  • Strategically developing social media activation measures to boost digital event reach
  • Conceptualizing and designing a marketing website to incentivize sales partners
  • Technical leadership and strategic design for building a digital event platform and conceptual support for about 30 digital events, including the GEMA annual general meeting and the Audi Partner Conference
Mar 2018 - Present
7 years 5 months
Munich, Germany

Independent Digital and Communication Strategist

acht-null Future Marketing

  • Specializing in optimizing all digital marketing measures
  • Data-driven analysis of online marketing activities and website performance
  • Reviewing and optimizing agreed KPIs
  • Developing and implementing measures to improve online presence, Google rankings and conversion rates of paid media campaigns
Aug 2014 - Oct 2015
1 year 3 months
Germany

Online Marketing and Social Media Campaigns

20th Century Fox

  • Developing and managing Facebook campaigns for the films Maze Runner 1, Maze Runner 2, Kingsman and SPY
  • Leading the team of film, social media managers, graphic designers and concept developers
  • Creating campaign ideas
  • Selecting suitable micro-influencers
  • Seeding on relevant communities, forums, Facebook pages and blogs
  • Ad management
  • Running contests and giveaways
  • Results: Achieved engagement rates between 15% and 20%
Jan 2014 - Dec 2016
3 years
Germany

Online Marketing and Social Media Consulting

Accor Hotels

  • Developing a social media strategy for the German-speaking market and managing the Facebook channel
  • Creating the social media strategy
  • Crisis plan for potential social media issues
  • Managing the German-language Facebook community of AccorHotels.com and the Le Club AccorHotels loyalty program
  • Targeted campaigns (summer, Christmas, specials, giveaways) with microsites and Facebook apps
  • Localizing global campaigns
  • Ad management via Kenshoo
  • Monitoring and tracking Facebook activities and ads via Socialbakers
  • Results: Doubled fan count to 20,000 in 2 years. Regularly ranked among the top 3 countries in internal Accor rankings for organic reach and engagement rate.
Mar 2003 - Feb 2018
15 years
Munich, Germany

Founder and Managing Director

happy pixel GmbH

  • As managing director and project manager responsible for over 400 successfully delivered online marketing projects for clients in various industries
  • Leading a team of up to 10 employees
Summary

Result-oriented digital and communication strategist with over 20 years of experience steering and implementing digital processes. Strong ability to shape complex projects successfully through a goal-focused and independent work style. Excellent communication skills, team orientation and leadership experience. Solid knowledge in developing and implementing communication strategies and managing processes. Proficient with analytics tools and digital platforms. Many years of experience collaborating with international teams. Curious and always on top of digital trends. Enjoy working in a dynamic environment.

Languages
German
Native
English
Advanced
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