Lukas Steinbacher
Interim Product Manager & CEO
Experience
Jan 2023 - Present
2 years 7 monthsFilzmoos, Austria
Interim Product Manager & CEO
Produktfreunde GmbH
Dec 2021 - Present
3 years 8 monthsSalzburg, Austria
Head of Product
Johanna Maier (3 Sterne Michelin Koch)
- Leading development of an e-commerce shop for spices, based on WordPress with WooCommerce integration
- Responsible for product strategy, persona definition, and identifying customer needs
- Creating epics, user stories, detailed product specifications, and acceptance criteria
- Managing a team of developers and marketers.
May 2021 - Jul 2021
3 monthsMunich, Germany
App Strategy Consultant
DeutschlandCard GmbH
- Leading a project to identify new features for app development
- Developing business cases according to defined requirements
- Regular presentations and discussions with top management stakeholders
- Creating and prioritizing a feature list based on Business Value (BV) and effort (E), and handing it over to the operational team.
Mar 2021 - Aug 2022
1 year 6 monthsMunich, Germany
Project Manager POS Authentication
DeutschlandCard GmbH
- Leading the implementation of a comprehensive backend/frontend solution that enables seamless customer authentication at a major retailer's point of sale via an iOS and Android app
- Responsible for defining the project goal, roadmap, and minimum viable product (MVP)
- Conducting story mapping sessions with management, developers, and the retailer partner's IT department
- Defining technical workflows and conducting UX prototyping
- Setting product requirements and managing the backlog
- Regular progress reporting to top management
- Coordinating the QA and testing process.
Jan 2021 - Feb 2022
1 year 2 monthsMunich, Germany
Project Manager Migration
DeutschlandCard GmbH
- Project management for migrating a push message service in live operation, including migrating related existing data
- Defining the technical process, product requirements, epics, and user stories
- Leading migration tests and the subsequent bug-fixing phase
- Regular reporting to top management
Mar 2020 - Jan 2024
3 years 11 monthsBad Tölz, Germany
Head of Project & Products
ERKA GmbH & Co. KG
- Leading development of a medical web application and the associated iOS and Android apps
- Managing 2 Scrum Masters, 2 Business Analysts, 1 UI Designer, 8 software developers (frontend, backend, and mobile), and 2 QA testers
- Defining product scope and overseeing requirements optimization
- Designing the user experience (UX) of the web and mobile applications
- Building a distributed development team across 3 time zones, including communication and tool infrastructure
Jul 2019 - Sep 2019
3 monthsGermany
Product Market Fit Consultant
Ascora GmbH
- Consulting to assess the market fit of an IIoT software (virtual factory operating system - vfOS)
- Evaluating the originally defined target customer group
- Conducting expert interviews
- Presenting and discussing insights with senior management.
Jan 2019 - Jun 2019
6 monthsFürstenfeldbruck, Germany
Agile Coach
Güntner GmbH & Co. KG
- Conducting team-building and value proposition workshops with senior leaders
- Leading agile and Scrum workshops for product management teams
- Individual coaching of senior managers on Agile, Scrum, and Kanban.
Feb 2018 - Mar 2019
1 year 2 monthsMunich, Germany
Founder
TesApp.com Startup
- Developing browser-based web apps for electric vehicles
- Responsible for UX design, requirements definition, and rapid user tests
- Managing a team of 2 developers, 1 UI designer, and 1 marketer.
Aug 2017 - Apr 2018
9 monthsAugsburg, Germany
Digital Transformation Coach
KUKA AG
- Organizing and conducting transformation workshops for senior leaders (with over 100 participants)
- Developing a game-based approach to transform ways of working to an agile methodology
- Coaching top management executives and their teams on Agile, Lean Startup, and value proposition approach.
Jul 2017 - Mar 2019
1 year 9 monthsMunich, Germany
Head of Product Management Department
IntelliAd GmbH
- Leading a team of 6 product managers to optimize an existing Google bid management tool
- Responsible for the product vision and roadmap definition for multiple products
- Defining the go-to-market strategy for a newly developed bid management tool for the Amazon Marketing Services platform
- Developing the UX for this new platform
- Regular presentations to senior management.
Mar 2017 - Dec 2022
5 years 10 monthsInterim Product Manager & CEO
Three60 Summit UG
Nov 2015 - Feb 2017
1 year 4 monthsMunich, Germany
Head of Mobile
DeutschlandCard GmbH
- Leading the app department (iOS and Android), including its six-figure budgets
- Responsible for marketing activities, including launching push and in-app messaging channels
- Implementing a user lab testing approach
- Responsible for special projects, e.g., mobile payment, point-of-sale beacons, cross-channel games (online/offline game logics).
- Managing several external development service providers
Jan 2012 - Dec 2021
10 yearsMunich, Germany
Founder and Managing Director
Cleverlize GmbH
- Founding and leading a company specializing in educational apps for iOS and Android, with several million app installations worldwide
- Responsible for business strategy and product development
- Managing a team of 8 (iOS, Android, and web developers, UI/UX designer, social media marketing expert, content producers)
- Collaborating with clients like Audi, o2-Telefónica, and Langenscheidt
- Managing investor relations and financial reporting
- Over 10 million downloads globally, 150,000 monthly active users, award for "Best App for Adult Education", top 3 app store rankings for the keywords "English" and "Grammar" in the UK, Australia, the USA, and Germany.
Feb 2005 - Oct 2009
4 years 9 monthsSindelfingen, Germany
Project Management Consultant
Mercedes Benz Technology GmbH
- Consulting on several medium-sized and very large automotive projects
- Establishing and leading a Project Management Office (PMO) for an automotive sports car project, with a budget of over 400 million euros and about 500 employees
- Conducting workshops for executives in the automotive industry
- Training employees in IPMA project management methods.
Summary
Experienced senior product development professional who effectively combines usability, technology, and project management to create outstanding products. Helps organizations identify customer needs and design customized solutions. Skilled in digitalization, product strategy, and agile management of product development.
Languages
German
NativeEnglish
Advanced Education
Ruhr University Bochum
PhD in Business Administration · Business Administration · Bochum, Germany
University of Innsbruck
Master’s in Business Administration · Business Administration · Innsbruck, Austria
Certifications & licenses
Project Management Associate
IPMA
Systemic Project Management Consultant
IPMA
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