Lukas Steinbacher - Interim Product Manager + Managing Director

Q: Where is Lukas based?

Lukas is based in Filzmoos, Austria .

Q: What languages does Lukas speak?

Lukas speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Lukas have?

Lukas has at least 19 years of experience. During this time, Lukas has worked in at least 14 different roles and for 12 different companies . The average length of individual experience is 1 year and 3 months . Note that Lukas may not have shared all experience and actually has more experience.

Q: What is Lukas's latest experience?

Lukas's most recent position is Interim Product Manager + Managing Director at Produktfreunde GmbH .

Q: What companies has Lukas worked for in recent years?

In recent years, Lukas has worked for Produktfreunde GmbH , Johanna Maier (3 Sterne Michelin Koch) , DeutschlandCard GmbH , ERKA GmbH & Co. KG , and Three60 Summit UG .

Q: Which industries is Lukas most experienced in?

Lukas is most experienced in industries like Information Technology (IT) , Education , and Professional Services . Lukas also has some experience in Retail , Automotive , and Food and Beverage .

Q: Which business areas is Lukas most experienced in?

Lukas is most experienced in business areas like Product Development , Strategy and Planning , and Finance . Lukas also has some experience in Project Management , Information Technology (IT) , and Marketing .

Q: Which industries has Lukas worked in recently?

Lukas has recently worked in industries like Information Technology (IT) , Education , and Professional Services .

Q: Which business areas has Lukas worked in recently?

Lukas has recently worked in business areas like Product Development , Strategy and Planning , and Finance .

Recommended expert

Filzmoos, Austria

Experience

Jan 2023 - Present

3 years 2 months

Filzmoos, Austria

Interim Product Manager + Managing Director

Produktfreunde GmbH

Dec 2021 - Present

4 years 3 months

Salzburg, Austria

Head of Product

Johanna Maier (3 Sterne Michelin Koch)

Led the development of an e-commerce shop for spices based on WordPress with WooCommerce integration
Responsible for product strategy, persona definition, and identifying customer needs
Created epics, user stories, detailed product specifications, and acceptance criteria
Managed a team of developers and marketers

May 2021 - Jul 2021

3 months

Munich, Germany

App Strategy Consultant

DeutschlandCard GmbH

Led a project to identify new features for app development
Developed business cases according to requirements
Delivered regular presentations and discussions with top management stakeholders
Created and prioritized a feature list based on business value (BV) and effort (E), and handed it over to the operational team

Mar 2021 - Aug 2022

1 year 6 months

Munich, Germany

POS Authentication Project Manager

DeutschlandCard GmbH

Implemented a backend/frontend solution for seamless customer authentication at the point of sale via iOS and Android apps
Defined project goals, roadmap, and minimum viable product (MVP)
Conducted story mapping sessions with management, developers, and the retail partner's IT department
Defined technical workflows and carried out UX prototyping
Set product requirements and managed the backlog
Provided regular progress reports to top management
Coordinated the QA and testing process

Jan 2021 - Feb 2022

1 year 2 months

Munich, Germany

Migration Project Manager

DeutschlandCard GmbH

Led the migration of a live push messaging service, including existing data
Defined technical processes, product requirements, epics, and user stories
Managed migration tests and the subsequent bug-fixing phase
Provided regular reports to top management

Mar 2020 - Jan 2024

3 years 11 months

Bad Tölz, Germany

Head of Project & Products

ERKA GmbH & Co. KG

Led the development of a medical web application and the connected iOS and Android apps
Oversaw 2 Scrum Masters, 2 Business Analysts, 1 UI designer, 8 software developers (frontend, backend, and mobile), and 2 QA testers
Defined the product scope and monitored requirement optimization
Designed the user experience (UX) for the web and mobile applications
Built a development team across 3 time zones, including communications and tooling infrastructure

Jul 2019 - Sep 2019

3 months

Germany

Product Market Fit Consultant

Ascora GmbH

Evaluated the market fit for an IIoT software (virtual factory operating system - vfOS)
Evaluated the originally defined target customer group
Conducted expert interviews
Presented and discussed the findings with senior management

Jan 2019 - Jun 2019

6 months

Fürstenfeldbruck, Germany

Agile Coach

Güntner GmbH & Co. KG

Conducted team-building and value proposition workshops with senior leaders
Led Agile and Scrum workshops for product management teams
Provided one-on-one coaching for senior managers on Agile, Scrum, and Kanban

Feb 2018 - Mar 2019

1 year 2 months

Munich, Germany

Founding

TesApp.com Startup

Developed browser-based web apps for electric vehicles
Responsible for UX design, requirement definition, and rapid user tests
Directed a team of 2 developers, 1 UI designer, and 1 marketer

Aug 2017 - Apr 2018

9 months

Augsburg, Germany

Digital Transformation Coach

KUKA AG

Organized and led transformation workshops for senior leaders with over 100 participants
Developed a game-based approach to shift ways of working to an agile model
Coached top management leaders and their teams on Agile, Lean Startup, and value proposition

Jul 2017 - Mar 2019

1 year 9 months

Munich, Germany

Head of the Product Management Department

IntelliAd GmbH

Leading a team of 6 product managers to optimize a Google bid management tool
Responsible for the product vision and roadmap definition of multiple products
Defining the go-to-market strategy for a bid management tool on the Amazon Marketing Services platform
Developing the UX for the new platform
Regular presentations to senior management

Mar 2017 - Dec 2022

5 years 10 months

Interim Product Manager + Managing Director

Three60 Summit UG

Nov 2015 - Feb 2017

1 year 4 months

Munich, Germany

Head of Mobile

DeutschlandCard GmbH

Leading the app department (iOS and Android) with a budget of over six figures
Responsible for marketing activities such as push and in-app messaging channels
Implementing a user lab testing approach
Responsible for special projects like mobile payment, point-of-sale beacons, and cross-channel games
Managing external development service providers

Jan 2012 - Dec 2021

10 years

Munich, Germany

Founder and Managing Director

Cleverlize GmbH

Founded and led a company for educational apps with several million installations worldwide
Responsible for business strategy and product development
Led a team of 8 people (iOS, Android and web developers, UI/UX designer, social media marketing expert, content producers)
Collaborated with clients like Audi, O2-Telefónica and Langenscheidt
Managed investor relations and financial reporting
Result: over 10 million downloads, 150,000 monthly active users, awarded best app for adult education, top 3 App Store rankings for "English" and "Grammar" in the UK, Australia, the USA and Germany

Feb 2005 - Oct 2009

4 years 9 months

Sindelfingen, Germany

Project Management Consultant

Mercedes Benz Technology GmbH

Consulting on several medium and large automotive projects
Establishing and leading a Project Management Office (PMO) for a sports car project with over €400 million and around 500 employees
Conducting workshops for executives in the automotive industry
Training employees in IPMA project management methods

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (14 years), Education (10 years), Professional Services (9 years), Retail (6 years), Automotive (6 years), and Food and Beverage (4 years).

Information Technology

Education

Professional Services

Retail

Automotive

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (14 years), Project Management (10 years), Strategy (10 years), Finance (10 years), Information Technology (7.5 years), and Marketing (7.5 years).

Product Development

Project Management

Strategy

Finance

Information Technology

Marketing

Summary

Experienced senior product development professional who effectively combines usability, technology, and project management to create outstanding products. Helps organizations identify customer needs and design tailored solutions.

Proficient in digitization, product strategy, and agile management of product development.

Experience in the automotive, med tech, retail, marketing, and e-commerce industries.

Skills

Product Management
Ux Development & Prototyping
Product Ownership
Requirements Management
Software Project Management
Product Strategy + Roadmap
Backlog Prioritization
Mobile Apps (Ios, Android)
Web Applications
Backend Migrations
Medical Apps
E-commerce Shops
Scrum And Kanban Coaching
Nearshore And Offshore Development
Product: Miro, Mindmeister, Productboard, Draw.io
Ai: Chatgpt, Gemini, Midjourney, Heygen
Ux/ui: Figma, Adobe Xd, Balsamiq, Pixelmator, Zeplin
Development: Atlassian Suite (Jira, Confluence, Trello, Bitbucket), Apple App Store Connect, Google Play Developer Console
Communication: Slack, Teams, Zoom, Meet
Office/text: Google Business Suite, Ms Office, Chatgpt
Analytics: Google Analytics, Google Data Studio
Website: Wordpress, Woocommerce, Wooautomate

Languages

German

Native

English

Advanced

Education

Ruhr University

Doctorate in Business Administration · Business Administration · Bochum, Germany

Leopold-Franzens University

Master of Business Administration · Business Administration · Innsbruck, Austria

Certifications & licenses

Project Management Associate

IPMA

Systemic Project Management Consultant

IPMA

Profile

Created

February 2023

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Lukas based?

Lukas is based in Filzmoos, Austria.

What languages does Lukas speak?

Lukas speaks the following languages: German (Native), English (Advanced).

How many years of experience does Lukas have?

Lukas has at least 19 years of experience. During this time, Lukas has worked in at least 14 different roles and for 12 different companies. The average length of individual experience is 1 year and 3 months. Note that Lukas may not have shared all experience and actually has more experience.

What roles would Lukas be best suited for?

Based on recent experience, Lukas would be well-suited for roles such as: Interim Product Manager + Managing Director, Head of Product, App Strategy Consultant.

What is Lukas's latest experience?

Lukas's most recent position is Interim Product Manager + Managing Director at Produktfreunde GmbH.

What companies has Lukas worked for in recent years?

In recent years, Lukas has worked for Produktfreunde GmbH, Johanna Maier (3 Sterne Michelin Koch), DeutschlandCard GmbH, ERKA GmbH & Co. KG, and Three60 Summit UG.

Which industries is Lukas most experienced in?

Lukas is most experienced in industries like Information Technology (IT), Education, and Professional Services. Lukas also has some experience in Retail, Automotive, and Food and Beverage.

Which business areas is Lukas most experienced in?

Lukas is most experienced in business areas like Product Development, Strategy and Planning, and Finance. Lukas also has some experience in Project Management, Information Technology (IT), and Marketing.

Which industries has Lukas worked in recently?

Lukas has recently worked in industries like Information Technology (IT), Education, and Professional Services.

Which business areas has Lukas worked in recently?

Lukas has recently worked in business areas like Product Development, Strategy and Planning, and Finance.

What is Lukas's education?

Lukas holds a Doctorate in Business Administration from Ruhr University and a Master in Business Administration from Leopold-Franzens University.

Does Lukas have any certificates?

Lukas has 2 certificates. These include: Project Management Associate and Systemic Project Management Consultant.

What is the availability of Lukas?

Lukas is immediately available for suitable projects.

What is the rate of Lukas?

Lukas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.