Mica M.
Product Owner Customer Applications, Establishment of the E-Mobility Competence Center
Experience
Jan 2021 - Oct 2024
3 years 10 monthsKleinostheim, Germany
HybridProduct Manager EV Charging / eMSP Business
Fuel & service card provider for passenger car & commercial vehicle fleets
Strategic & operational setup of the EV Charging business for passenger car & commercial vehicle fleets as an e-Mobility Service Provider (eMSP):
- C-Level workshop with market & technology overview and business opportunities
- Support in selecting & establishing a strategic partnership with a technology provider (Silicon Valley)
- Product development of the charging service (including business analysis, transaction processing, taxes/legal/data protection, customer & user frontends / mobile app)
- Go-to-market (incl. product marketing, trade shows, customer service/sales trainings, etc.)
- Operational stabilization of processes and product optimizations
Implementation of a major product update with a new technology platform:
- Integration of the new platform (incl. launch of own mobile app) and integration into all relevant business processes as well as customer & card migration
- Shaping internal & external communication for the product launch
=> Launch & scaling of the product from 0 to over 35,000 charging cards for more than 25,000 paying customers with over 40 million electric kilometers driven
Jan 2019 - Dec 2021
3 yearsGermany
Product Owner Customer Applications, Establishment of the E-Mobility Competence Center
Technical service provider for on-road services (oil company)
- Market analyses; support for strategy development for charging e-vehicles.
- Relaunch and further development of a mobile eMSP app for public charging.
- PMO; support in implementing new structures, methods & tools.
Jan 2018 - Dec 2019
2 yearsCoburg, Germany
Development and implementation of CRM software
Non-profit organization for the promotion of education & upbringing
- Mapping core business processes and managing customer / billing data in a custom software solution.
- Business analysis.
- Requirements engineering.
- Development.
- Training.
Jan 2018 - Dec 2019
2 yearsKleinostheim, Germany
Technical product management for European tolling solutions (EETS)
Service card provider for commercial vehicle fleets
- Launch of product extensions: coordinating product implementation between departments, the external technology partner, and pilot customers; training.
- Redesign of product marketing.
- Identification / realization of optimization potentials in end-to-end processes.
- Project management and reporting to the SteerCo and division management.
- Development of a process for introducing new tolling solutions / products.
Jan 2018 - Dec 2018
1 yearMunich, Germany
Business analysis billing & payment in the early startup phase of the company
Provider of a high-power charging network for e-mobility in Europe (joint venture of German automakers)
- Functional and technical analysis of company requirements to map them in a charge point management/CRM/PRM system.
- Product & pricing.
- CPO vs. eMSP.
- eRoaming billing.
- CDR generation & billing.
- Legal.
- IT integration.
Jan 2017 - Dec 2020
4 yearsCoburg, Germany
Supporting the brand relaunch during a company rename
Non-profit organization for the promotion of education & upbringing
- Managed the advertising agency for the redesign of the corporate design (2017).
- Executed a full rebranding with an agency (2019/20).
Jan 2017 - Dec 2018
2 yearsMunich, Germany
Project lead for product development projects
Integrated telecommunications provider
- Scope, Timeline, Budget, Stakeholder, Issue, Risk, Change, Communication, Quality Management.
- Mediated between technology and requesting business units; actively supported cross-functional teams in process analysis and solution development.
- Early involvement in ideation of new products, projects, and smart solutions.
- Managed projects through the product development process (gating process, portfolio planning, trading options, dependencies).
Jan 2016 - Dec 2016
1 yearMunich, Germany
Quality assurance in a large-scale post-merger migration project
Integrated telecommunications provider
- Testing all digital touchpoints using Customer Readiness Testing (CRT) for product management and IT.
- Registration & Activation.
- Usage & Billing.
- Customer Experience.
- Product/options portfolio.
- Moves & Changes.
- Service & InLife.
- Third-party / value-added services.
- Migration process validation.
Sep 2015 - Present
10 years 1 monthMunich, Germany
Product Management Consultant
MARKETING Consult GmbH
- Advised on strategic and operational product management for technologically demanding products and markets.
- Built product management organizations in medium-sized, technology-focused companies.
- Internal business development (2016-2018): Advised on restructuring service and solution offerings in consulting, training, coaching, and interim management.
Feb 2015 - Present
10 years 8 monthsPrien am Chiemsee, Germany
Independent Consultant
24bit - Business & Service Development
- Provided independent consulting and interim management in product management, service strategies & processes, and marketing management – from SMEs to international corporations.
Jan 2015 - Dec 2016
2 yearsMunich, Germany
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Agency for Premium Fashion Brands
- Developed corporate design (2015).
- Introduced email marketing (2015/16).
- Prepared brand & service portfolio; implemented website (2015).
- Built social media campaign for a pop-up store (2015).
Jan 2015 - Dec 2016
2 yearsCoburg, Germany
Development and implementation of HR software
Non-Profit Society for the Promotion of Education & Upbringing
- Mapping HR business processes in a proprietary software solution.
- Business analysis.
- Requirements engineering.
- Development.
- Training.
Nov 2014 - Dec 2014
2 monthsMunich, Germany
Final thesis
Alphabet Fleet Management GmbH - a subsidiary of the BMW Group
- "Potentials and challenges of industrial services in B2B settings using the example of a potential analysis of e-mobility in corporate fleets."
Apr 2014 - Oct 2014
7 monthsMunich, Germany
Internship in Fleet Product Management
Alphabet Fleet Management GmbH - a subsidiary of the BMW Group
- Department: Marketing & Business Development.
- Strategic and operational product management: solution for e-mobility and corporate car sharing.
- Support in marketing & events.
- Supported the product launch of AlphaElectric and AlphaCity (corporate car sharing) in the Austrian market: process definition of modular services; assortment design of charging infrastructure; on-site launch event; competitive analyses; government subsidies for electric vehicles.
- Product AlphaElectric - comprehensive solution for e-mobility:
- Concept for the telematics sub-service "eMobility potential analysis".
- Allocation of demo vehicles for customer presentations (BMW i3, Tesla, etc.).
- Presentation of the first corporate eCarSharing at a leading e-mobility trade fair.
- Support in marketing & events: product presentations for management, dialogue forums; coordination of POS materials.
Sep 2012 - Feb 2013
6 monthsBietigheim-Bissingen, Germany
Information Systems Internship
Porsche Consulting GmbH
- Implementation of an integrated client information (CRM) and project control software.
- Preparation, facilitation and documentation of requirements workshops with business units, management, and the implementation service provider.
- Quality management.
- Preparation of reporting with business units and management.
- Design of master data migration; initial import runs.
- Support in the IT department's operational processes.
Sep 2011 - Dec 2012
1 year 4 monthsMunich, Germany
Internship & Working Student Role in Lotus Project Management
IBM Germany GmbH
- Assigned to a global migration project (MS Exchange to IBM Domino) at an international industrial gas manufacturer.
- Assisted the project manager.
- Later: PMO / took over the project's finance area.
- Training in PMI (project management methodology).
- Redesigned the time reporting system for consultants in international projects.
- Project staffing in China, Hong Kong, Thailand, and South Korea.
- Supported the PMO/finance area of the project; later took over (project management, project controlling, contract management, time reporting, travel expenses, billing, forecasts).
Summary
Independent interim manager and consultant for product and service management organizations.
Specialized in electric vehicle charging for B2B and B2B2C, (e)mobility solutions, fleet management, European tolling (EETS), and telecommunications.
Developing business(es) through idea generation, design of new product strategies, testing concepts, business analysis, product development, product marketing (B2B focus), quality assurance, rocking the go-to-market, and product (re-)positioning. Striving for top-notch customer experiences and seamless end-to-end processes. Passionate about spreading entrepreneurial mindset, shouldering responsibility, to develop people, and to develop with people.
Experienced in B2B markets from diverse industries: (e)mobility solutions and fleet management, electric vehicle charging (HPC, Public/Home/Office), European electronic tolling (EETS), telecommunications, information technology
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Oct 2010 - Jun 2015
WFI - Ingolstadt School of Management, Catholic University of Eichstätt-Ingolstadt
Bachelor of Science, Marketing and Service Management · Business Administration · Ingolstadt, Germany
Oct 2002 - Jun 2010
Gymnasium Ernestinum Coburg
Abitur · Coburg, Germany
Certifications & licenses
Course "The Product Manager"
Six Sigma (Yellow Belt)
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