Dirk Hellmuth
Head of Initiative "Individualization"
Experience
Oct 2024 - Present
5 monthsHead of Initiative "Individualization"
Berge & Meer Touristik GmbH
- Responsibility for the "Individualization" initiative to develop and implement a new travel product category
- Setting up cross-functional organization at strategic, tactical and operational levels
- Linking the initiative with company's strategic goals (OKRs)
- Developing decision templates and recommendations for management and advisory board
- Operational management of "Technology" work package
Jul 2023 - Dec 2025
1 year 6 monthsInterim Chief Technology Officer (CTO)
Berge & Meer Touristik GmbH
- Overall responsibility for delivery and strategic development of IT services
- Contributing to overall company strategy development
- Reorganization of structural and procedural organization
- Personnel management
- Selection and training of successor
Achievements:
- Close integration of IT services and development with business roadmap
- Initiating and managing strategic initiatives for IT landscape modernization
- Active participation in reorganizing company's entire structural organization
Apr 2023 - Dec 2025
1 year 9 monthsProject Manager and IT Consultant "New eCommerce Infrastructure"
Berge & Meer Touristik GmbH
- Project management for selection, conception and implementation of new eCommerce infrastructure
- IT strategy consulting at CxO level and IT management
- General project management activities (budgeting, risk management, steering committees, internal expectation management)
- Managing technical conception and implementation as Chief Product Owner
Achievements:
- Structured and transparent selection of strategic partner
- Successful contract negotiations
- Project implementation including GoLive of websites berge-meer.de and aldi-reisen.de in time, quality & budget
- Transformation of project organization into product organization for continuous development of eCommerce infrastructure
Nov 2022 - Apr 2023
6 monthsHead of Organization Development
Natsana GmbH
- Professional and organizational development of Organization Development department
- Leading organizational maturity development
- Establishing internal services: OKR Management, Project Portfolio Management, Continuous Optimization, Department Support
- Company-wide change management
- Active participation in management as organizational development leader
- Personnel selection and management
Achievements:
- Quick development of future organization sketch ("Natsana OS")
- Initialization of adapted OKR process
- Establishing agile approach for team building and services during daily operations
- Noticeable effectiveness of department services within few weeks
Feb 2022 - Apr 2023
1 year 3 monthsHead of Digital Business Platforms
Natsana GmbH
- Professional and organizational development of Digital Business Platforms department
- Priority 1 project: Implementation of D2C platform based on Salesforce Clouds and integration into existing IT landscape
- Service provider management and project management
- Technical conception and management as Functional Architect
- Change management within Natsana D2C strategy
- Personnel selection and management
Achievements:
- GoLive of Salesforce D2C platform within 5 months from service provider selection
- Initialization of department's structure as digital product organization
- Established approaches for breaking down company strategy into operational implementation
Aug 2021 - Apr 2022
9 monthsBusiness Development Lead
INFOnline GmbH
- Building sustainable business development workflow to expand INFOnline GmbH's service offering
- Individual combination of approaches from various areas (Design Thinking, LEAN Portfolio Management)
- Hands-on participation in activities (customer interviews, ideation workshops)
- Management consulting for integration into existing organization
Achievements:
- Initial workflow design
- Ideas backlog setup and customer validation
- Established continuous improvement workflow
Dec 2020 - Mar 2022
1 year 4 monthsAgile Coach in Global Customer Experience (CX) Program
DEKRA SE
- Designing Agile Working Model for technical solutions delivery in Global CX Program
- Merging multiple projects into value-focused program organization
- Implementing scaled agile organization based on SAFe
- Agile coaching at program and team level
- Organizational consulting at interfaces with existing DEKRA organization
Achievements:
- Progressive development of agile product organization for CX program
- SAFe Readiness Check and development roadmap
- Coaching on agile methods and leadership at all levels
May 2020 - Jun 2022
2 years 2 months Trier, Germany
Project Manager
Boomerang Reisen GmbH
- Selection of new reservation and mid-office systems
- Analysis, conception and implementation support
- Service provider management
- Change management
Achievements:
- Created and applied individual vendor selection model
- Successful vendor selection and negotiations
- Implementation of agile approaches for quick value generation
May 2020 - Jun 2022
2 years 2 monthsAgile and Leadership Coach FII/FIT IT Infrastructure
Porsche AG
- Strategic development moderation of "1IO One Infrastructure" initiative (600 employees)
- Analysis of services and existing team work models
- Implementation of adapted value-oriented work models
- Supporting agile product teams
- Individual coaching
Achievements:
- Building 1IO initiative based on current situation and vision & strategy
- Introduction of situational work models
- Initiating and coaching LACE team for SAFe Agile Release Trains
- Employee and process development
Apr 2020 - May 2022
2 years 2 monthsIT and Digitalization Consultant
Berge & Meer Touristik GmbH
- IT strategy moderation and development
- Software component selection support
- Project management and product ownership
- Agile and team coaching
Achievements:
- Maintained stable IT operations during Covid-19 crisis
- Created post-pandemic strategies
- Flexible role adaptation based on client needs
Jan 2020 - Mar 2020
3 monthsInterim CIO
Berge & Meer Holding GmbH
- IT and digitalization strategy at group level
- IT opening for further acquisitions integration
- Leadership program initialization
- Role terminated early due to Covid-19 pandemic
Apr 2018 - Dec 2020
1 year 9 monthsProject Manager CRM System Selection and Implementation
Berge & Meer Touristik GmbH
- Leading CRM system selection process
- Managing Salesforce CRM integration project
- Product ownership for CRM system areas
Achievements:
- Structured CRM system selection
- Successful complex contract negotiations
- Quick implementation of first Salesforce components
Jul 2017 - Feb 2018
8 monthsProduct Owner and Agile Coach
Porsche Digital GmbH
- Product ownership for intelligent digital assistant prototype
- Cross-departmental agile coaching
- Interface between management, stakeholders and development team
Achievements:
- MVP creation for complex digital assistant
- Establishment of agile processes throughout the company
Oct 2016 - Dec 2020
3 years 3 monthsInterim CDO and Strategy Consultant
Berge & Meer Touristik GmbH
- Management consulting in digitalization, IT strategy and modern organization models
- Interim leadership of "Digitalization" department
- Strategic and methodological development of IT teams and PMO
Achievements:
- Anchored digitalization and leadership aspects in M&A process
- Integrated digitalization into organizational structure
- Transformed classical leadership models
- Improved IT delivery through agile methods
Nov 2011 - Present
13 years 4 monthsIT and Organization Consultant, Managing Director
Infinite GmbH
- Independent IT and organization consultant
- Managing Director
- Interim Management (CDO / CIO)
- Strategy consulting
- Leadership and digitalization
- Strategic IT project management
- Product ownership for digital solutions
- Agile coaching (SAFe, SCRUM, KanBan, LEAN Startup)
Aug 2011 - Nov 2011
4 monthsPrincipal Portal Consultant Enterprise 2.0
btexx technologies UG & Co. KG
Feb 2011 - Jul 2011
6 months Wermelskirchen, Germany
Business Development Manager
Memotech GmbH
Mar 2008 - Feb 2011
3 years Bonn, Germany
Head of Projects & Consulting
INFOnline GmbH
Apr 2007 - Feb 2008
11 months Hennef, Germany
Senior Consultant "IT Systems Leadership & Deployment"
CONET Solutions GmbH
Oct 2006 - Mar 2007
6 months Stuttgart, Germany
Head of Technology Team
circular Informationssysteme
Apr 2006 - Sep 2006
6 months Hennef, Germany
Head of Infrastructure & Services
daGama Business Travel GmbH
Sep 1998 - Mar 2006
7 years 7 months Hennef, Germany
IT Consultant, Project and Department Manager
CONET AG
Jul 1995 - Aug 1998
3 years 2 months Olpe, Germany
IT Department Staff
Heller & Köster GmbH
Nov 1994 - Jun 1995
8 months Dortmund, Germany
PC Technician
Vobis Computer
Aug 1991 - Oct 1994
3 years 3 months Koblenz, Germany
IT Business Professional Trainee
Debeka Versicherungen
Summary
With over 25 years of experience, I specialize in driving digital transformation, IT strategy, and organizational development. My expertise lies in aligning technology with business goals, leading cross-functional teams, and delivering complex projects on time and within budget. I have a proven track record in modernizing IT landscapes, implementing scalable agile frameworks (SAFe, Scrum), and building product-oriented organizations.
Key achievements include the successful GoLive of Enterprise and D2C platforms, launching new eCommerce infrastructures, and integrating IT services into business roadmaps. I excel in strategic consulting, interim leadership (CIO/CTO/CDO), and managing high-impact initiatives such as individualization and digitalization strategies.
I bring value by combining technical expertise with leadership skills to create sustainable solutions, optimize processes, and foster innovation. Whether it's IT modernization, agile coaching, or organizational change, I deliver results that drive growth and efficiency.
Languages
German
Native
English
Advanced
Education
Aug 1991 - Oct 1994