Dirk Hellmuth

Head of the “Individualization” Initiative

Lohmar, Germany
Experience
Oct 2024 - Present
10 months

Head of the “Individualization” Initiative

Berge & Meer Touristik GmbH

  • Responsibility for the “Individualization” initiative to develop and launch a new travel product category
  • Setting up the cross-functional organization at strategic, tactical, and operational levels
  • Aligning the initiative with the company’s strategic goals (OKRs)
  • Preparing decision papers and recommendations for management and the advisory board
  • Operational management of the “Technology” work package
Apr 2023 - Dec 2024
1 year 9 months

Interim Chief Technology Officer (CTO); Project Management and IT Consulting “new eCommerce infrastructure”

Berge & Meer Touristik GmbH

  • Full responsibility for delivering and strategically developing IT services

  • Contributing to shaping the company’s overall strategy

  • Reorganizing the organizational structure and processes

  • Team leadership

  • Selecting and onboarding a successor

  • Closely aligning IT services and their development with the business roadmap

  • Initiating and steering strategic initiatives to modernize the IT landscape

  • Actively supporting the reorganization of the company’s entire structure

  • Project management for selecting, designing, and implementing a new eCommerce infrastructure

  • IT strategy consulting at the CxO level and IT leadership

  • General project management tasks (budgeting, risk management, steering committees, internal expectation management, etc.)

  • Steering the functional design and implementation as Chief Product Owner

  • Structured and transparent selection of the strategic partner

  • Successful contract negotiations

  • Project delivery including website Go-Live on time, on quality, and on budget

  • Transitioning the project organization into a product organization for ongoing development of the eCommerce infrastructure

Feb 2022 - Apr 2023
1 year 3 months

Building the Organization Development and Digital Business Platforms Divisions

Natsana GmbH

  • Functional and organizational setup of the Organization Development division

  • Driving the active development of Natsana GmbH’s organizational maturity (structure and processes)

  • Establishing internal services

  • OKR management

  • Project portfolio management

  • Continuous optimization

  • Department support

  • Company-wide change management

  • Active participation in executive management as head of organizational development

  • Recruiting and team leadership

  • Quickly creating a sketch of Natsana’s future organization (“Natsana OS”)

  • Initiating a tailored OKR process

  • Establishing an agile approach to building the team and services in day-to-day operations

  • Noticeable impact of the division’s services within weeks

  • Functional and organizational setup of the Digital Business Platforms division

  • Priority project: Implementing a D2C platform based on various Salesforce Clouds (including B2C Commerce, Marketing, Service) and integrating it into the existing IT landscape (via MuleSoft Cloud)

  • Vendor management and project management

  • Functional design and steering as Functional Architect

  • Change management for the Natsana D2C strategy

  • Recruiting and team leadership

  • Salesforce D2C platform Go-Live within 5 months of vendor selection

  • Establishing the division’s structure and processes as a digital product organization

  • Setting methods to break down company strategy into operational execution (based on scaled agility with SAFe and OKRs)

Aug 2021 - Apr 2022
9 months
Bonn, Germany

Building Business Development

INFOnline GmbH

  • Setting up a sustainable business development workflow to expand INFOnline GmbH’s service offerings

  • Custom mix of approaches from various fields (Design Thinking, Lean Portfolio Management, etc.)

  • Hands-on involvement in activities (e.g., customer interviews, ideation workshops)

  • Management consulting for integration into the existing organization

  • Initial workflow design

  • Building an ideas backlog and validating with customers

  • Establishing a continuous improvement workflow

Dec 2020 - Mar 2022
1 year 4 months

Agile Coaching in the Global Customer Experience (CX) Program

DEKRA SE

  • Designing the Agile Working Model for delivering technical solutions (e.g., Salesforce CRM, customer portal) in the Global CX program

  • Merging multiple projects into a program organization focused on delivering business and customer value

  • Step-by-step implementation of a scaled agile organization based on SAFe®

  • Agile coaching at program and team levels

  • Organizational consulting at the interfaces with DEKRA’s existing organization

  • Gradual development of an agile product organization for the CX program

  • SAFe® readiness check and development of the 2022 organizational development roadmap

  • Coaching on agile methods and leadership at all levels (strategic, tactical, operational)

May 2020 - Jun 2022
2 years 2 months
Trier, Germany

Project Management for Reservation System Selection and Implementation

Boomerang Reisen GmbH

  • Selecting new reservation and mid-office systems

  • Analysis, design, and support of implementation (mindset, processes, technology)

  • Vendor management

  • Change management

  • Creating and applying a custom provider selection model based on expected value in Boomerang Reisen’s core processes

  • Successful vendor selection and negotiations

  • Introducing agile methods in the implementation to quickly generate value from the software rollout for Boomerang

May 2020 - Jun 2022
2 years 2 months

Agile and Leadership Coaching, FII/FIT IT Infrastructure Division

Porsche AG

  • Facilitating strategic development of the “1IO One Infrastructure” initiative (around 600 employees)

  • Analyzing services delivered and teams’ working models

  • Designing and implementing tailored, value-oriented working models per service (from traditional to scaled agility SAFe®)

  • Sparring partner for agile product teams on methods or content

  • One-on-one coaching of employees

  • Building the 1IO initiative based on the current state and vision & strategy

  • Introducing situationally adapted working models (Waterfall, LEAN, Scrum, Kanban, SAFe®)

  • Initiating and coaching the LACE team for SAFe® Agile Release Trains rollout

  • Developing employees and processes (evidenced by positive feedback from one-on-one coaching)

Apr 2020 - May 2022
2 years 2 months

IT and Digitalization Consulting

Berge & Meer Touristik GmbH

  • Facilitating and providing input for updating the IT strategy

  • Supporting analysis and selection of various software components (e.g., accounting, mid-office)

  • Project management and product ownership for various topics

  • Agile and team coaching for IT teams

  • Maintaining stable IT operations during the COVID crisis

  • Creating post-pandemic strategies to prepare for recovery after COVID

  • Flexible deployment in areas and roles that provided the most value to the client at the time

Jan 2020 - Mar 2020
3 months

Interim Management (CIO)

Berge & Meer Holding GmbH

  • Group-level IT and digitalization strategy
  • Opening IT for integrating future acquisitions
  • Initiating a leadership program
  • (Role ended early due to the COVID pandemic)
Jul 2017 - Feb 2018
8 months

Product Owner and Agile Coach

Porsche Digital GmbH

  • Product ownership of a prototype for a smart digital assistant for Porsche customers

  • Cross-departmental agile coaching

  • Interface between management, stakeholders, and the development team at Porsche Digital GmbH and Porsche AG

  • Created an MVP for the complex and technologically demanding digital assistant product within months

  • Established agile ideation, requirements, and development processes across the company

Oct 2016 - Dec 2019
3 years 3 months

Interim Management (CDO) and Strategy Consulting; Project Management for CRM System Selection and Implementation

Berge & Meer Touristik GmbH

  • Advising the management board and leadership team on digitalization, IT strategy, and modern organizational models

  • Interim head of “Digitalization” division (03/2018 – 09/2019)

  • Strategic and methodological development of IT teams and the project management office

  • Embedded digitalization and leadership aspects in the successful M&A process from TUI to the new investor

  • Integrated digitalization into the organizational structure and processes

  • Shifted classic leadership models toward leadership

  • Increased IT delivery volume and quality through consistent agile methods adoption

  • Led the selection process for a CRM system

  • Led the Salesforce CRM integration project (from 03/2019)

  • Product owner for parts of the CRM system

  • Structured and objective selection of the CRM system

  • Successfully completed complex contract negotiations with Salesforce and partners

  • Quickly deployed the first Salesforce components within weeks of project start through an agile setup and internal alignment

Nov 2011 - Present
13 years 9 months
Lohmar, Germany

Independent IT and Organization Consultant, Managing Director

Infinite GmbH

  • Interim management (CDO / CIO)
  • Strategy consulting on leadership and digitalization
  • Project management for strategic IT projects
  • Product ownership for digital solutions
  • Agile coaching (SAFe®, SCRUM, Kanban, Lean Startup)
Aug 2011 - Nov 2011
4 months

Principal Portal Consultant Enterprise 2.0

btexx technologies UG & Co. KG

Feb 2011 - Jul 2011
6 months
Wermelskirchen, Germany

Business Development Manager

Memotech GmbH

Mar 2008 - Feb 2011
3 years
Bonn, Germany

Head of Projects & Consulting

INFOnline GmbH

Apr 2007 - Feb 2008
11 months
Hennef, Germany

Senior Consultant “IT Systems Management & Operations”

CONET Solutions GmbH

Oct 2006 - Mar 2007
6 months
Stuttgart, Germany

Head of Tech Team

circular Informationssysteme

Apr 2006 - Sep 2006
6 months
Hennef, Germany

Head of Infrastructure & Services

daGama Business Travel GmbH

Sep 1998 - Mar 2006
7 years 7 months
Hennef, Germany

IT Consultant, Project and Department Manager

CONET AG

Jul 1995 - Aug 1998
3 years 2 months
Olpe, Germany

IT Department Staff

Heller & Köster GmbH

Nov 1994 - Jun 1995
8 months
Dortmund, Germany

PC Technician

Vobis Computer

Aug 1991 - Oct 1994
3 years 3 months
Koblenz, Germany

Apprenticeship and Hire as IT Specialist

Debeka Versicherungen

Product Owner, Agile Coach, and IT Project Manager (Various Projects)

Infinite GmbH

Clients:

  • DER Touristik GmbH (Travel)
  • Lufthansa AG (Airline)
  • Thomas Cook AG (Travel)
  • Berge & Meer Touristik GmbH (Travel)
  • GfK (Market Research)
  • INFOnline / AGOF / IVW / ÖWA (Online Media Audience Measurement)
  • DHPG (Tax Consulting)
Summary

Today we have more knowledge and technical possibilities than ever before. I want us to use these possibilities positively for people, society, and companies. My contribution is to advance digitalization, leadership, and modern organization in practical project work with a combination of experience and modern thinking, fulfilling the task and helping the people I work with grow.

  • Interim Manager

  • Project Manager

  • Coach & Consultant

  • Product Owner

  • Digitalization

  • Leadership

  • Modern Organization

  • Business Agility (SAFe®)

  • LEAN Startup

  • Digital & Agile Mindset

  • Openness and Empathy

  • Pragmatism

  • Broad know-how and cross-functional thinking

  • Broad IT know-how

  • Salesforce ecosystem

  • eCommerce shops

  • Data Analytics

  • Travel IT

  • Trust and responsibility as a basis

  • Servant Leadership

  • Digitalization is a tool, not an end in itself

Languages
German
Native
English
Advanced
Education
Aug 1991 - Oct 1994

Debeka Versicherungen

IT Specialist · Koblenz, Germany

Certifications & licenses

Professional SCRUM Master (PSM I according to scrum.org)

Professional SCRUM Product Owner (PSPO I according to scrum.org)

SPC SAFe® 5 Program Consultant

Scaled Professional SCRUM (SPS according to scrum.org)

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