Head of the Individualization Initiative

• Responsible for the Individualization Initiative to develop and implement a new travel product category
• Set up the cross-functional organization at strategic, tactical, and operational levels
• Align the initiative with the company’s strategic goals (OKRs)
• Prepare decision papers and recommendations for management and the advisory board
• Operational management of the technology work package

• Project lead for selecting, designing, and implementing a new eCommerce infrastructure
• IT strategy consulting at the CxO level and IT management
• General project management tasks (budgeting, risk management, steering committees, expectation management)
• Managing the functional design and implementation as Chief Product Owner

Achievements:

• Structured and transparent selection of the strategic partner
• Successful contract negotiations
• On-time, on-quality, and on-budget go-live of the berge-meer.de and aldi-reisen.de websites
• Transition of the project organization into a product organization for continuous improvement

• Set up the Digital Business Platforms division both functionally and organizationally
• Priority 1 project: Implementation of a D2C platform based on several Salesforce Clouds and integration via MuleSoft
• Vendor management and project management
• Functional design and control as Functional Architect
• Change management for the Natsana D2C strategy
• Personnel selection and leadership

Achievements:

• Go-live of the Salesforce D2C platform within 5 months
• Initiated a digital product organization
• Established methods for implementing the company strategy using SAFe and OKRs

• Designed the agile working model for technical solutions (Salesforce CRM, customer portal)
• Unified multiple projects into a business- and customer-value-focused program organization
• Implemented a scaled agile organization based on SAFe®
• Provided agile coaching at the program and team levels
• Delivered organizational consulting at interfaces with the existing organization

Achievements:

• Advanced the agile product organization for the CX program
• Conducted a SAFe® readiness check and developed the 2022 organizational development roadmap
• Coached agile methods and leadership at all levels

• Facilitated the strategic development of the 1IO One Infrastructure Initiative (about 600 employees)
• Analyzed delivered services and team working models
• Designed and implemented value-oriented working models (from waterfall to SAFe®)
• Acted as a sparring partner for agile product teams
• Conducted individual 1:1 coaching sessions

Achievements:

• Established the 1IO initiative based on current state and vision/strategy
• Introduced situationally adapted working models (Waterfall, Lean, Scrum, Kanban, SAFe®)
• Initiated and coached the LACE team for SAFe® Agile Release Trains
• Received positive feedback from employees in 1:1 coaching sessions

• IT and digitization strategy at the group level
• Opening up IT for acquisitions
• Initiating a leadership program

• Product ownership for prototype development of an intelligent digital assistant for Porsche customers
• Cross-department agile coaching
• Interface between management, stakeholders, and the development team

Achievements:

• MVP for a complex digital assistant within a few months
• Established agile ideation, requirements, and development processes

• Interim management (CDO / CIO)
• Strategic consulting in leadership and digitization
• Project management of strategic IT projects
• Product ownership for digital solutions
• Agile coaching (SAFe®, SCRUM, KanBan, Lean Startup)