Andreas Einzmann

Building Startup Organizational Development, Setting Up Podcast(Video) Studio, AI Coach

Dortmund, Germany

Experience

Jan 2024 - Sep 2024
9 months
Dortmund, Germany

Building Startup Organizational Development, Setting Up Podcast(Video) Studio, AI Coach

  • Built and consulted a startup for organizational development (AI-supported)
  • Vision/Mission workshops
  • Marketing roadmap/processes
  • Sales process (process, sales funnel, lead generation)
  • Brand building
  • Social media omnichannel
  • Content generation – audio/video, posts (AI-supported)
  • Agile consulting – SAFe setup
  • Atlassian consulting/setup – Confluence/JIRA – workflows, dashboards, reporting
  • Built podcast(video) studio
  • Video studio setup (also for livestreaming)
  • Hardware + software
  • Website, brand building
  • Typo3-based CMS
  • Sales/marketing/social media consulting
  • AI coach and consultant
  • As an AI coach with extensive training and two years of hands-on experience in implementing and optimizing AI-driven solutions, I help companies use AI technologies effectively.
  • My core skills include:
  • Strategy development: Advising on creating and executing AI strategies that align with business goals and deliver value.
  • Change management: Helping teams adopt AI, including training and process adjustments for seamless integration.
  • Technical expertise: Deep knowledge of machine learning, data handling and large language models (LLMs) like LLAMA, Claude and OpenAI’s GPT. Experience selecting models, fine-tuning and integrating LLMs into business processes to build tailored solutions meeting both operational needs and strategic goals.
  • Ethics and governance: Advising on ethical implications of AI use and implementing governance frameworks for responsible AI.
  • Custom training and workshops: Leading tailored training for executives and teams to boost understanding and practical use of AI.
  • Activities:
  • AI analysis of various LLMs (LLaMA, OpenAI, Mistral, ...)
  • Developing custom GPTs (Generative Pre-trained Transformers)
  • Focus on organizational development (product vision, OKR, agile maturity...) using OpenAI LLM
  • Training custom GPTs
  • Building chatbot on agile maturity
  • AI-generated survey “How agile is your organization” with results analysis and action planning
  • Setting up local (intra) offline GPTs (privacy/GDPR focus)
  • AI consulting/workshops for SMEs
Jun 2023 - Feb 2024
9 months

Organizational Development Consulting, Agile Transformation Spotify Model

Mercedes Pay

  • Goal: analyze, introduce and implement agile principles and methods at the client’s company.
  • With organizational development support, enable the organization to optimize processes, improve communication and collaboration, and build a culture of continuous improvement.
  • Assessed agile transformation maturity
  • Identified pain points holistically—process and people
  • Evaluated agile maturity at leader and team levels
  • Stakeholder and team interviews analysis
  • Process analysis
  • Method analysis (Spotify model, SAFe, Scrum, Kanban)
  • CMS consulting/support (Adobe Experience)
  • DevOps process introduction (handover between development and operations)
  • Used various analysis tools and methods
  • Conducted health checks
  • Established product governance
  • Agile maturity model evaluation
  • Data-driven KPI framework
  • Prioritization and weighting in client alignment
  • Identified key action areas
  • Recommended organizational model (hybrid)
  • Action planning (short, mid, long term)
  • Agile transformation roadmap (also in JIRA)
  • Client feedback: “For the first time we have an almost complete picture of the transformation and team status. We also know what to tackle, how and when. Thank you!”
Jan 2022 - Dec 2023
1 year
Germany

Senior Project Manager (Product Owner/CPO) - Design System Project for Online Services

IT Niedersachsen

  • Project background/contents:
  • Technical implementation of a unified UX strategy including accessibility, style guide
  • Customer centricity
  • Defined user experience
  • Interfaces with external service providers
  • Unified user interface design for basic citizen and business services
  • Built core of a design system based on the basic style guide
  • Project management and control (planning, budgeting)
  • Stakeholder management/advising business units, coordination (IT/project support)
  • Set up project documentation (Confluence)
  • Monitoring, reporting, controlling, QMS (quality/risk management)
  • C-level reporting
  • Integration of external systems – interfaces (REST API)
  • Defined roles/permissions
  • Rollout management, rollout strategy, operations concept
  • Prepared and led workshops with stakeholders, including Lower Saxony Ministry of the Interior
  • CPO/PO tasks under SAFe including growing the agile community
  • Budget responsibility (~€5M)
  • Team leadership of 10 members
  • Built agile chapter
  • Intranet CMS consulting, analysis measures, planning, strategy
  • Outcome:
  • Established a mandatory design system for Lower Saxony
  • All new citizen online services use and existing ones adapt to this design system
  • Faster development and cost savings achieved
Feb 2021 - Dec 2022
1 year 11 months

Agile Coach (Methods Coach) - Agile Product Organization Transformation Project

Fressnapf SE

  • Fressnapf SE was undergoing a transformation from a classic matrix organization to an agile product organization.
  • As Agile Coach/Head, I led the methodical, systemic and practical implementation of this transformation. My focus was building functional product governance, coaching leadership and steering agile product teams.
  • Organizational development & transformation:
  • Advised and guided the shift from matrix to agile product organization
  • Developed and implemented product governance (roles, processes, decision paths)
  • Built and led agile chapter and community
  • Developed operations concepts, QM and risk management measures to ensure transformation sustainability
  • Coaching & leadership enablement:
  • Leadership coaching at C-level to foster agile ways of working
  • Methods coaching for Product Owners and Chief Product Owners
  • Trained additional agile coaches to scale transformation
  • Advised and led Fressnapf Agile Academy for continuous employee learning
  • Agile team implementation & steering:
  • Managed and ramped up three IT pilot product teams (Ship from Store, Payments, POS & Order Service)
  • Identified, selected and built further product teams
  • Managed external providers
  • Budget planning and resource management for successful implementation
  • Established and ran the Product Investment Board for strategic prioritization
  • Technical & process implementation:
  • Advised on JIRA and Confluence strategy for central knowledge and task management
  • Integrated food delivery service Wolt into existing systems
Sep 2020 - Mar 2021
7 months

Project Manager - Digitalization Project EJUSTIZ-Owi – Electronic Legal Transactions

Federal Employment Agency

  • Project lead (agile and classic)
  • Budgeting, controlling, project control, reporting
  • Built and maintained product backlog
  • Transferred know-how via refinements
  • Analyzed business processes for IT implementation
  • Quality management of requirements analysis (processes, methods, tools)
  • Designed and improved digital requirements analysis (processes, methods, tools)
  • Set up digital incoming analog OCR, document management – e-file
  • Created algorithm for incoming mail distribution
  • Developed operations concept (handover to operations), maintenance concept
  • Handover to IT operations (run process)
  • Years of experience analyzing complex requirements in custom development and digitalization
  • Years of experience as project lead/Product Owner in software projects
  • Experienced with Innovator, Confluence, JIRA
  • Skilled in agile and classic approaches (e.g. Scrum, Waterfall)
Jan 2020 - Aug 2020
8 months

Project Manager, OPS Manager, Release Manager, Methods Coach

Opel AG / PSA

  • Automotive project
  • Managed 5 applications including Opel configurator, WLTP
  • Maintenance and innovation
  • Project run under SAFe and Scrum
  • Methods coach covering ceremonies, agile mindset, velocity improvement, reviews, retrospectives, backlog grooming, planning, PI planning
  • AWS migration of core apps
  • Coached Product Owners
  • Analyzed current agile work – improvement management
  • Led change processes
  • Budget control
  • Incident management processes setup/restructuring
  • Stakeholder management – business, markets, board
  • Steering committee moderation, control, reporting, risk management
  • Release management – new setup and processes
  • JIRA/Confluence best practices
  • Outcome: team and business gained full understanding of agile principles (Scrum), leading to measurable efficiency and quality gains for Opel AG
May 2019 - Nov 2019
7 months

CMS Project Manager, Consulting/Product Owner

Ergo AG

  • Insurance sector project for digitalizing field sales organization and websites
  • Technical transition of existing CMS to new platform
  • Identified optimization levers in current processes for new CMS
  • Analyzed editorial processes
  • Developed scenarios for future CMS and editorial roles/processes for campaign and asset management
  • Included SEO implications
  • Designed central/decentralized content processes (roles/permissions, governance)
  • Worked in an interdisciplinary international team under agile/Scrum/SAFe
  • Online marketing: Adobe Campaign, campaign planning, requirements gathering, KPI framework setup, managing external providers, automating campaign/reporting
  • Client requirements: years of CMS build experience in international projects, strong AEM knowledge, hands-on with 2+ CMS platforms, enterprise CMS focus, editorial publishing process design, fluent German and English, practical CMS/editorial process experience, basics of web builder systems
Jan 2019 - May 2019
5 months

Scrum Master/Agile Coach - Agile Process/Scrum Analysis and Restructuring

Lowell AG

  • 4-month intensive assignment
  • Analyzed and restructured agile process/Scrum (SAFe)
  • Change management/transition
  • Audited current agile approach and project situation
  • Planned measures to improve processes
  • Ensured adherence to agreed agile processes
  • Trained team/management on new agile approach
  • Coached 4 agile teams as Scrum Master/Coach (SAFe)
  • Clarified Definition of Done/Ready
  • Managed JIRA/Confluence
  • Introduced new workflows and Scrum boards
  • Improved velocity (burndown)
  • Ran Scrum ceremonies (planning, daily, review, retrospective, grooming)
  • Client requirements: Scrum Master certification, SAFe experience, strong agile project management knowledge, corporate project leadership experience, good communication, digitalization knowledge desired
Apr 2018 - Jan 2019
10 months
Stuttgart, Germany

Product Owner - Website Relaunch

Smart (Daimler)

  • Relaunched new Smart (Daimler) website (data-driven)
  • Agile methodology SAFe/Scrum with 8 Scrum teams
  • Managed product backlog, cut epics and defined stories
  • Acted as liaison between IT and marketing
  • Adobe Campaign setup, requirements, API to Drupal
  • Led, steered and advised clients
  • Proxy Product Owner interface to customer
  • Managed dependencies (SAFe)
  • Requirements management (backlog, story mapping)
  • Budget planning and control (over €2M/year)
  • Extensive SAFe/Scrum experience
  • Supported program management, Scrum Masters, Product Owners in establishing SAFe
  • Coached PI planning ceremonies from product owner perspective
  • Set standards for user stories, epics, definitions of done/ready, testing
  • Requirements: consulting attitude, strong conflict management, AI/KPI/analytics/AEM Campaign experience, enterprise and SAFe experience, stakeholder management, website development experience, understanding of strategy, UX, design & tech, testing, agile methodology familiarity, 8+ years experience in English & German
Mar 2018 - Oct 2022
4 years 8 months
Düsseldorf, Germany

External Consultant, Scrum Master/Product Owner/Agile Coach

Cisco

  • Trained Product Owners, Scrum Masters, SAFe
  • Introduced/coached Scrum/SAFe for pre-sales, marketing and other stakeholders
  • Waterfall to agile transformation
  • Process optimization including Adobe Experience Manager
  • Role model/components/AEM Assets/AEM Sites
Jan 2018 - Jul 2018
7 months
Rüsselsheim, Germany

Project Owner (Manager/Consultant) - Opel Loyalty Program

Opel

  • Led product development and enhancement
  • Quality assurance and stabilization
  • Project restructuring
  • IT team leadership
  • Stakeholder management and progress monitoring
  • Gathered hardware/software requirements from business units
  • Strategy development
  • PoC to production
  • Country rollout across 12 markets
  • Reporting to business units
Aug 2017 - Mar 2018
8 months
Dortmund, Germany

Consulting/Project Lead/Scrum Master - TapLocker Project

Startup Digital Fuel Cap

  • IoT/M2M project, Industry 4.0 digitalization
  • Led product development, acted as Scrum Master
  • Co-founded the startup
  • PoC concept and target market analysis
  • Managed project, business model, research and prototype development
  • Direct leadership and resource planning for software and hardware
  • Agile product development for hardware and software (Scrum Master)
  • Hardware/software requirements engineering
  • Planned, executed, controlled and optimized prototype/project goals
  • Created and presented pitch deck and business plan
  • Built roadmap, story mapping, phase plan
  • Communicated with investors: VC, private equity, public funding (HTGF, KfW)
May 2017 - Nov 2017
7 months
Bonn, Germany

Consulting/Project Lead/Scrum Master - Sitecore Platform Project

Aktion Mensch

  • Advised on RFI/RFP for vendor selection and management
  • Guided pitch process and on-site agency presentations
  • Assessed shortlisted vendors’ agile capabilities from a Scrum Master perspective
  • Created objective decision matrix for vendor selection
  • Strategic and technical Sitecore implementation consulting
  • Set up, controlled and ran PoC as first vendor project
  • Evaluated code quality, communication, agile project management, CI
  • Managed vendor sitecore installation and integration with internal systems (APIs)
  • Advised and set up CI, cloud hosting, agile software development (Scrum)
  • Managed sprint team ramp-up and leadership (on-site, nearshore)
  • Ran retrospectives, sprint planning, reviews, dailies, backlog grooming as Scrum Master
  • Trained Scrum teams (SAFe)
  • Managed program processes, communications, stakeholder management, risk management
Jun 2016 - Feb 2018
1 year 9 months

Project Management/Consulting/Product Owner, Agile Coach

Fresenius Netcare

  • Conducted RFI/RFP for DAM, project management and consulting for web solutions/CMS and social intranet projects
  • Social intranet project:
  • Replaced SharePoint environment with new social intranet
  • Evaluation, requirements analysis, RFI/RFP, budget and schedule planning
  • Pilot DAM rollout planning
  • Analyzed project status and stakeholders
  • Led vendor pitch and selection with decision matrix
  • Ran workshops and steering committee presentations
  • Set up communication processes and roles & responsibilities
  • Coached product owners in agile implementation (Scrum)
  • Advised on lean requirements processes (JIRA/Confluence templates)
  • Shared best practices from migration/CMS projects
  • Reported to steering committee and PMO
  • Led scrum or PO roles in various new, expansion and platform projects (nearshore, on-site)
  • Tools and platforms: SharePoint, OpenText, SAP Hybris, AEM 6.2
Aug 2015 - May 2016
10 months
On-site

Project Management/Consulting Customer Websites, Product Owner/Agile Coach - Global Platform

Bayer CropScience

  • Product Owner for Sitecore 8.x implementation in 2 pilot countries as PoC for global rollout to 120+ countries
  • As consultant:
  • Analyzed project status and stakeholders
  • Led pitch for implementation agency selection with RFI/RFP and decision matrix
  • Established certification process for service providers (CDA)
  • Defined communication processes and roles/responsibilities
  • Led and oversaw agile implementation process (Scrum Master) for product owners
  • Advised on lean requirements processes (JIRA/Confluence)
  • Shared best practices from migration/CMS projects
  • Reported to steering committee and PMO
  • Coached multiple sprint teams (internal and external) as Scrum Master
  • Trained product owners and Scrum Masters in Scrum and SAFe (nearshore, on-site)
Aug 2015 - Jan 2016
6 months
Essen, Germany

Project Management/Consulting - Global Platform

RWE AG

  • Advised and led pilot implementation
  • Agile project management consulting (Scrum)
  • As consultant/project manager:
  • Analyzed project status, processes and stakeholders
  • Adapted and applied agile methods
  • Introduced governance at team and dept levels
  • Set up requirements management across business units and translated for IT (Scrum Master, lean requirements)
  • Created requirements processes for IT
  • Implemented MS Project for PMO
  • Managed hybrid project methodology
  • Mapped market roles, master data, market communication
  • Digital asset management (DAM)
  • Business process management
Mar 2015 - Jun 2015
4 months
Germany

Consulting/Evaluation

Westphalia-Lippe Regional Association (LWL)

  • Advised on enterprise CMS migration/RFP preparation
  • As consultant:
  • Prepared and led workshops (~20 participants)
  • Presented leading enterprise CMS (Adobe CQ, Sitecore, OpenText, FirstSpirit, etc.) and open source CMS
  • Outlined strengths and weaknesses, market leadership, BSI security aspects
  • Shared project experience and best practices in migration/CMS
  • Advised on requirements analysis methodology
  • Clarified requirements with business and IT
Sep 2014 - Feb 2015
6 months
Düsseldorf, Germany

Project Lead/Consultant

Metro AG

  • Migration of 25 cash & carry websites from pirobase CMS to Sitecore
  • As strategic project lead/consultant/Scrum Master:
  • Analyzed project status, situation and stakeholders
  • Created, tracked and introduced project plan as central control tool
  • Developed action catalog for project continuity
  • Stakeholder analysis
  • Coordinated communication between Scrum/SAFe teams and business (waterfall)
  • Managed hybrid project approach
  • Controlled critical path
  • Tools: JIRA, Confluence, MS Project
Jan 2014 - Dec 2015
1 year

Project Lead/Consultant

Hankook Tire Europe

  • Hankook Tire pressroom site in 13 languages
  • Relaunch, redesign, restructuring, feature expansion
  • As agile project manager:
  • Overall project leadership
  • Audit to determine project status
  • Collected and structured customer requirements (user stories – Scrum)
  • Concept design and management
  • Recruited and led sprint team
  • Created and tracked project plan
  • Budgeting
  • Customer communication and reporting
  • Managed internal/external providers (creative, IT, account, concept)
  • Controlled critical path
  • Tech: Typo3, Inxmail, JIRA, Confluence
Jan 2013 - Dec 2014
1 year
Cologne, Germany

Strategic Project Lead - Consultant (Scrum Master)

inVentiv Health

  • Sanofi portal relaunch using Sitecore
  • Agency: inVentiv Health, Cologne
  • My role:
  • Strategic overall project leadership (firefighting missions)
  • Led project audit
  • Restructured teams (sprint teams and external providers)
  • Created and tracked robust project plan
  • Introduced escalation, change management and reporting processes
  • Rebudgeting
  • Communicated with client management (executive/board level, HQ London)
  • Selected and managed external providers
  • Coordinated internal sprint teams through product owners (IA, creative, IT, account, concept)
  • Weekly project status reporting
  • CMS: Sitecore
  • Tools: JIRA, Confluence
  • Methods: Scrum/SAFe
Jan 2009 - Dec 2013
3 years
Frankfurt, Germany

(IT) Project Lead, Consultant, PO

MRM Worldwide (McCann Erickson)

  • Project: car2go portal relaunch (02/2010–12/2012) at MRM Worldwide, Frankfurt

  • Built interactive Google Maps web app connected to Car2go API

  • Created CSS framework for portal pages and CMS modules per style guide

  • Developed templates for FirstSpirit CMS (mobile, desktop, tablet)

  • Concept, coordination and management of international CMS relaunch

  • Requirements gathering, budgeting, resource planning, process design, presentations

  • Project: car2go Facebook pages (01/2012–03/2012)

  • Integrated portal map app and added reservation via Car2go API

  • Budgeting, resource planning, process design, project management

  • Project: Opel infotainment kiosks at IAA and Geneva motor show (12/2010–06/2012)

  • Developed interactive touch applications for trade shows

  • Built backend/server for remote management of up to 50 terminals

  • Concept, budgeting, resource planning and coordinating external providers

  • Project: Opel Ampera owner portal (05/2011–11/2012)

  • Frontend in HTML/CSS/JS (jQuery), backend in PHP MVC, MySQL, web services

  • Connected to external web services (SSO, REST)

  • Budgeting, resource planning, process design, project management

  • Project: Opel/GM “Showroom Experience – Bonding” (07/2011–10/2012)

  • Customer loyalty program development, print-web communication

  • Automated folder creation process for customer orders based on Opel configurator

  • Feasibility study, budgeting, resource planning, consulting, project management

  • Project: Opel Project Earth campaign (07/2011–10/2011)

  • Video upload contest in JS and PHP with Amazon S3 and encoding.com integration

  • Budgeting, resource planning, project management

  • Project: Fresenius Quality Report, Nephrocare (07/2011–09/2011)

  • CMS-based site development, requirements analysis, CMS evaluation (Typo3), consulting, budgeting

  • Project: Maybelline Facebook contest (08/2011–01/2012)

  • Budgeting, project planning, development with CodeIgniter

  • Project: Opel MMG generator (08/2010–07/2011)

  • Expanded existing web app with 3D images for Opel configurator, budgeting, planning, CodeIgniter

  • Project: Opel shop migration (02/2010–10/2010)

  • Migrated shop systems, budgeting, planning, project management

  • Tools: Adobe CQ5, CodeIgniter, JIRA, Confluence

Dec 2008 - Dec 2009
1 year 1 month

Managing Director

Freiwerk UG – Volunteering Agency

  • Created training concept
  • Led and coordinated instructors
  • QA of trainings
  • As MD:
  • Secured budgets
  • Staff management
  • Financial planning
  • Freelwerk UG was founded to train 3,500 volunteers for the 2009 Athletics World Championships in Berlin
Jan 2005 - Dec 2009
4 years

Founder, Managing Director, Owner, Concept, Marketing and Project Lead

Defentum GmbH

  • KfW-funded company – seed phase
  • Developed web security appliance based on a self-learning AI algorithm analyzing data flows
  • Built business plan and proof of concept/prototype
Aug 2003 - May 2009
5 years 10 months
Dortmund, Germany

Agency Service Project Lead

Schenker Deutschland AG, Schenker Eurocargofairs, Schenker Stinnes Logistics, Rhenus Dortmund

  • Built internet and various websites
  • Design
  • Managed digital communication and marketing
  • Digital waybill handling
  • Content creation (video, images, animation, graphics)
  • Editorial, CMS
  • Managed hosting

Summary

Many years of professional experience as an (IT) project manager, including more than 12 years as an agile Project Manager, Agile Coach/Head (Scrum Master) and Product Owner

Working as an AI Coach for 2 years

I have strong social skills, excellent communication and analytical abilities, and a solid background in digitalization, software development and design processes. A special strength of mine is acting as a bridge/translator between technology, creative teams and business units, since in early roles/agencies I worked as a developer, Creative Director and agency manager, so I can communicate at the same level with IT, marketing, creative teams and business stakeholders.

My activities in recent years have focused on projects/transformations in critical states—either at the communication level or structurally (especially agile).

My experience across many projects provides the basis for fundamental systemic analyses and action planning, including agile reorganization/build-up, (agile) transformations, restructurings, coaching, mentoring, sparring, conflict management, JIRA framework setup (also SAFe), etc.

Languages

English
Advanced
German
Advanced

Certifications & licenses

Atlassian Certified Professional Jira Administrator

Atlassian

PSM II

PSPO I

PMP Certification