Recommended expert
Andreas Einzmann
AI Coach and Consultant
Experience
Jan 2024 - Sep 2024
9 monthsDortmund, Germany
AI Coach and Consultant
Studio 8 Dortmund
- Setting up and consulting a startup for organizational development (AI-supported)
- Vision and mission workshops
- Marketing roadmap and process design
- Development of sales processes (sales funnel, lead generation)
- Brand building and social media omnichannel strategies
- Content generation for audio, video, and posts (AI-supported)
- Agile consulting and SAFe implementation
- Atlassian consulting and setup of Confluence and Jira (workflows, dashboards, reporting)
- Setup of a podcast and video studio including live streaming setup
- Selection and implementation of hardware and software
- Website creation and brand building
- CMS implementation based on Typo3
- Consulting in sales, marketing, and social media
- Supporting companies in the efficient use of AI technologies
- Strategy development and consulting on implementing AI strategies
- Change management and supporting teams in AI adoption, including training
- Technical expertise in machine learning, data processing, and large language models (LLMs) like Llama, Claude, and OpenAI GPT
- Selection, fine-tuning, and integration of LLMs into business processes
- Consulting on ethics and governance for responsible AI use
- Conducting tailored training for executives and teams
- AI analysis of various large language models (Llama, OpenAI, Mistral)
- Creation and training of custom GPTs focused on organizational development (product vision, OKR, agile maturity)
- Development of a chatbot on agile maturity
- Development of an AI-generated survey to assess organizational agility
- Setup of local offline GPTs with a focus on data protection and GDPR compliance
- Conducting AI workshops for SMEs and mid-sized companies
Jun 2023 - Feb 2024
9 monthsConsultant for organizational development and agile transformation
Mercedes Pay
- Analysis, introduction, and implementation of agile principles and methods
- Enabling the organization to optimize processes and improve collaboration
- Establishing a culture of continuous improvement
- Assessing the maturity level of agile transformation at the leadership and team level
- Identifying pain points (processes and people)
- Conducting stakeholder and team interviews
- Analyzing processes and methods (Spotify model, SAFe, Scrum, Kanban)
- Consulting and support for implementing the Adobe Experience CMS
- Introducing DevOps processes for the service handover between development and operations
- Use of various analysis tools and health checks
- Development of product governance and an agile maturity model
- Evaluation of a data-driven KPI framework
- Prioritizing and weighting measures in coordination with the client
- Recommending a hybrid organizational model
- Creating a roadmap for the agile transformation in Jira
- Planning short-, medium-, and long-term measures for organizational development
Jan 2023 - Dec 2023
1 yearGermany
Senior Project Manager (Product Owner / CPO)
IT Niedersachsen
- Technical implementation of a unified UX strategy, including accessibility and style guide
- Defining user experience and customer centricity
- Managing interfaces with external service providers
- Standardizing the user experience of UI design for basic services for citizens and businesses
- Creating the foundation of a design system based on the basic style guide
- Project management and control, including planning and budgeting
- Stakeholder management and consulting of business units
- Setting up project documentation in Confluence
- Monitoring, reporting, controlling as well as quality and risk management
- Reporting at C-level
- Integration of external systems via REST API interfaces
- Defining role and permission concepts
- Rollout management, strategy development, and development of an operational concept
- Preparing and conducting stakeholder workshops
- Tasks as CPO/PO within SAFe and further development of the agile community
- Budget responsibility of approximately 5 million euros
- Leading a team of currently 10 members
- Establishing an agile chapter
- Consulting on the intranet CMS as well as analysis and strategic planning for related measures
Feb 2021 - Dec 2022
1 year 11 monthsAgile Coach (Method Coach)
Fressnapf SE
- Supporting the transformation from a classic matrix organization to an agile product organization
- Methodical, systemic, and practical implementation of agile transformation
- Establishing functional product governance (roles, processes, decision paths)
- Coaching the leadership level (C-level) to promote agile working methods
- Implementing and managing agile product teams
- Building and leading the agile chapter and agile community
- Developing operational concepts, QA and risk management measures
- Methodical coaching of product owners and chief product owners (CPOs)
- Training and guiding other agile coaches to scale the transformation
- Consulting and managing the Fressnapf Agile Academy
- Managing and ramping up IT product pilot teams (ship from store, financial operations, POS system, and order service)
- Identifying, selecting, and building additional product teams
- Managing and selecting external service providers
- Budget planning and resource management
- Establishing and managing the Product Investment Board for strategic prioritization
- Consulting on Jira and Confluence strategy for knowledge and task management
- Connecting and integrating the Wolt delivery service into the system landscape
Sep 2020 - Mar 2021
7 monthsProject Manager
Federal Employment Agency
- Project management (agile and traditional) for the EJUSTIZ-Owi digitization project
- Responsible for budget, controlling, project control, and reporting
- Setting up and maintaining the product backlog
- Knowledge transfer within the team through refinements
- Analyzing business processes regarding IT implementation
- Quality management of requirements analysis (processes, methods, tools)
- Design and further development of requirements analysis for digitization
- Implementing digitization for incoming analog documents using OCR and document management (e-file)
- Developing an algorithm for incoming mail distribution
- Developing operational and maintenance concepts and handing them over to IT operations (run process)
- Applying complex analyses for custom development and digitization
- Using tools like Innovator, Confluence, and Jira
- Using agile and traditional approaches like Scrum and waterfall
Jan 2020 - Aug 2020
8 monthsProject Manager, OPS Manager, Release Manager, Methods Coach
Opel AG / PSA
- Support for 5 applications in the automotive sector, including the Opel configurator and WLTP
- Carried out maintenance and innovation tasks using SAFe and Scrum
- Coaching of ceremonies and promotion of an agile mindset
- Optimization of velocity, review setups, retrospectives, backlog maintenance, and grooming
- Conducted PI Planning
- Supported the AWS migration of core applications
- Coaching of product owners in an agile context
- Analysis of agile way of working and implementation of improvement management
- Carried out change processes and budget control
- Introduction and restructuring of incident management processes
- Stakeholder management for business, markets, and board level
- Facilitation, coordination, and reporting in the steering committee, including risk management
- Setup of new processes for release management
- Establishment of best practices for Jira and Confluence
May 2019 - Nov 2019
7 monthsCMS Project Manager, Consultant, Product Owner
Ergo AG
- Project leadership in the digitalization of the field sales organization
- Technical transition of the existing CMS to a new platform
- Identification of optimization levers for current processes in the new CMS
- Analysis of existing editorial processes
- Development of solution scenarios for CMS extensions, editorial roles, and automated campaigns
- Consideration of SEO implications in asset management
- Development of concepts for central and decentralized content processes (permissions, roles, governance)
- Work in an interdisciplinary and international agile team (Scrum, SAFe)
- Planning of online marketing campaigns with Adobe Campaign
- Coordination with departments to determine requirements and set KPIs
- Selection and management of external service providers
- Definition of reporting structure and automation of campaign reports
- Application of solid AEM knowledge in editorial and architecture
Jan 2019 - May 2019
5 monthsScrum Master, Agile Coach
Lowell AG
- Analysis and restructuring of the agile process according to Scrum and SAFe
- Implementation of change management and transition measures
- Audit and analysis of the existing agile approach
- Planning of measures for process improvement
- Ensuring adherence to agreed agile processes and definitions
- Training and knowledge transfer for team and management on the new way of working
- Management of 4 agile teams as Scrum Master and coach
- Facilitation of Definition of Done and Definition of Ready
- Ownership of Jira and Confluence including introduction of new workflows
- Creation of new Scrum boards and increase of velocity
- Facilitation of all Scrum ceremonies (Planning, Daily, Retrospective, Review, Grooming)
Apr 2018 - Jan 2019
10 monthsStuttgart, Germany
Product Owner
Daimler
- Relaunch of the new Smart (Daimler) website as a data-driven project
- Use of agile methods according to SAFe and Scrum with 8 teams
- Management of the product backlog and definition of epics and user stories
- Mediation between IT and marketing departments
- Setup and rollout of Adobe Campaign including API integration with Drupal
- Interface function to the client as a proxy product owner
- Management of dependencies in the SAFe framework
- Budget responsibility of over 2 million euros per year
- Support of program management in establishing the Scaled Agile Framework
- Coaching and support of PI Planning ceremonies
- Definition of standards for user stories, epics, Definition of Done, and testing
- Stakeholder management on the client side
Feb 2018 - Oct 2022
4 years 9 monthsDüsseldorf, Germany
External Consultant, Scrum Master, Product Owner, Agile Coach
Cisco
- Conducting training for product owners and Scrum Masters
- Introduction and coaching of Scrum and SAFe for pre-sales, marketing, and stakeholders
- Support of the transformation from Waterfall to Agile
- Process optimization in Adobe Experience Manager (AEM)
- Work with AEM Assets, AEM Sites, and component development
Jan 2018 - Jul 2018
7 monthsRüsselsheim, Germany
Project Owner (Manager / Consultant)
Opel
- Project leadership for the further development of the loyalty program
- Quality assurance and stabilization of the project
- Restructuring and team management in the IT department
- Stakeholder management and monitoring of project progress
- Requirements engineering for hardware and software from the business units
- Strategy development and transition from proof of concept to production system
- Execution of country rollout for 12 markets
- Reporting to the business unit
Aug 2017 - Mar 2018
8 monthsDortmund, Germany
Consulting, Project Manager, Scrum Master
Startup Digitaler Tankverschluss
- Project leadership for product development of the TapLocker project
- Activities in IoT, M2M, and Industry 4.0
- Founded the startup, including designing the proof of concept (PoC)
- Market need assessment and business modeling
- Conducting research and prototype development
- Leading and resource planning for software and hardware resources
- Agile requirements engineering for hardware and software
- Planning, controlling, and optimizing project goals
- Creating and presenting a pitch deck and business plan
- Developing the roadmap and performing story mapping
- Communicating with investors such as venture capital, private equity, and funding organizations (HTGF, KfW)
May 2017 - Nov 2017
7 monthsBonn, Germany
Consulting, Project Manager, Scrum Master
Aktion Mensch
- Advising on tendering and awarding contracts to service providers (RFI/RFP)
- Supporting the pitch process and evaluating participants on agile capabilities
- Creating an objective decision matrix for selecting service providers
- Strategic and technical consulting for implementing Sitecore
- Setting up, controlling, and executing a PoC as the first project
- Evaluating the service in terms of code quality, communication, and agility
- Managing the Sitecore installation and API integration with customer systems
- Consulting and setting up processes for continuous integration and cloud hosting
- Ramping up and leading sprint teams, including nearshore and on-site resources
- Conducting all Scrum ceremonies as a Scrum Master
- Managing and coaching Scrum teams in the SAFe context
- Program management including risk management and stakeholder communication
Jun 2016 - Feb 2018
1 year 9 monthsProject Management, Consulting, Product Owner, Agile Coach
Fresenius Netcare
- Conducting RFI/RFP processes for DAM systems
- Project management for web solutions and CMS projects
- Replacing the SharePoint environment with a new social intranet
- Requirements analysis, budget and timeline planning for pilot rollouts
- Analyzing project status and stakeholders from an external perspective
- Preparing decision templates for the steering committee
- Introducing communication processes and defining roles and responsibilities
- Coaching product owners in agile mode as a Scrum Master
- Advising on business and technical requirement processes in Jira and Confluence
- Creating best practice scenarios for migrations
- Reporting to the PMO and steering committee
- Leading sprint teams in new and platform projects (SharePoint, OpenText, SAP Hybris, AEM 6.2)
Aug 2015 - May 2016
10 monthsOn-site
Project Management, Consulting, Product Owner, Agile Coach
Bayer CropScience
- Implementing Sitecore 8.x in pilot countries as the basis for a global platform
- Analyzing project status and situation from an external perspective
- Conducting RFI/RFP processes for selecting an implementation agency
- Establishing a certification process for service providers (CDA)
- Introducing communication processes and lean requirements in Jira/Confluence
- Leading and overseeing the agile implementation process as a Scrum Master
- Coaching product owners and Scrum Masters in Scrum and SAFe
- Leading and setting up multiple sprint teams (nearshore and on-site)
Aug 2015 - Jan 2016
6 monthsEssen, Germany
Project Management, Consulting
RWE AG
- Managed the implementation in a pilot project for a global platform
- Consulted on agile project management using Scrum
- Analyzed processes and project stakeholders
- Introduced governance at team and department levels
- Established requirements management between business units and IT
- Created technical requirement processes with a focus on IT processes
- Introduced MS Project as the leading tool for the Program Management Office (PMO)
- Implemented hybrid project management
- Analyzed market roles, master data, and market communication
- Process management for Digital Asset Management (DAM) and business processes
Mar 2015 - Jun 2015
4 monthsConsulting, Evaluation
Landschaftsverband Westfalen-Lippe (LWL)
- Consulted on enterprise CMS to prepare for a CMS switch and migration
- Prepared and conducted workshops for CMS evaluation
- Presented leading CMS solutions (Adobe CQ, Sitecore, OpenText, FirstSpirit)
- Analyzed strengths, weaknesses, and security aspects according to BSI
- Advised on the methodology for requirements analysis
- Clarified requirements between business units and IT
Sep 2014 - Feb 2015
6 monthsDüsseldorf, Germany
Project Manager, Consultant, Scrum Master
Metro AG
- Migrated the Cash & Carry platform from Pirobase to Sitecore for 25 websites
- Created, tracked, and implemented a project plan for centralized control
- Developed an action plan for project safeguarding
- Carried out a stakeholder analysis
- Coordinated communication between sprint teams (Scrum/SAFe) and the business (waterfall)
- Applied hybrid project management
- Managed the critical path using Jira, Confluence, and MS Project
Jan 2014 - Dec 2014
1 yearProject Manager, Consultant
Hankooktire Europe
- Led overall project for the 13-language Hankooktire Pressroom relaunch
- Redesigned, restructured, and expanded the platform's functions
- Conducted a project audit to assess the status
- Captured and structured requirements into user stories (Scrum)
- Recruited and managed the sprint team
- Handled budgeting and client communication, including reporting
- Selected and supervised internal and external service providers for IT and creative work
- Managed the critical path using Typo3, Jira, and Confluence
Jan 2013 - Dec 2013
1 yearCologne, Germany
On-siteStrategic Project Manager, Consultant, Scrum Master
inVentiv Health
- Led the strategic overall project for the Sanofi portal relaunch on Sitecore
- Conducted a project audit and restructured the team
- Created and tracked a reliable project plan
- Introduced escalation and change management processes
- Established reporting processes for the London headquarters
- Managed project budgeting and rebudgeting
- Communicated at executive and board levels
- Managed internal work streams via product owners (IA, creative, IT, concept)
- Applied agile methods (Scrum and SAFe) using Jira and Confluence
Jan 2010 - Dec 2012
3 yearsFrankfurt, Germany
IT project manager, consultant, product owner
MRM Worldwide Frankfurt (McCann Erickson)
- Relaunch of the Car2go portal including development of an interactive Google Maps application
- Template development for the FirstSpirit CMS for mobile, desktop and tablet
- Coordination of the international CMS relaunch and requirements gathering
- Development of Car2go Facebook pages with booking functionality via API
- Creation of an interactive touch application for Opel terminals at auto shows (IAA, Geneva)
- Setup of a backend structure for remote maintenance of trade fair terminals
- Project management for the Opel Ampera owner portal including integration with single sign-on and REST web services
- Development of a customer loyalty program for Opel/GM (Showroom Experience) with fully automated fulfillment processes
- Implementation of the Opel Project Earth campaign with video upload and Amazon S3 hosting
- Evaluation and implementation of the TYPO3 CMS for the Fresenius Quality Report
- Project management for Maybelline Facebook sweepstakes based on CodeIgniter
- Extension of the Opel MMG web application to generate 3D images for the configurator
- Migration of the Opel shop system to a new environment
- Coordination of internal IT, creative and IA teams as well as external vendors
- Budgeting, resource planning and creation of project plans
Jan 2008 - Dec 2009
2 yearsBerlin, Germany
Managing director
Freiwerk UG
- Founded the agency for volunteering
- Created a training concept for 3,500 volunteers
- Led projects and coordinated trainers
- Ensured quality of training sessions for the 2009 Athletics World Championships in Berlin
- Acquired budget and planned finances
- Led staff and handled day-to-day operations
Jan 2006 - Dec 2009
4 yearsFounder, managing director, owner
Defentum GmbH
- Founded and led the KfW-funded startup in the seed phase
- Developed concept and marketing for the company
- Developed a web security appliance based on a self-learning AI algorithm
- Analyzed data flows for security optimization
- Created the business plan and conducted the proof of concept (PoC)
- Developed a prototype for the web security solution
Aug 2003 - May 2009
5 years 10 monthsDortmund, Germany
Agency service project manager
Schenker Deutschland AG / Schenker Eurocargofairs / Schenker Stinnes Logistics / Rhenus Dortmund
- Built the web presence and several websites
- Designed and managed digital marketing communication
- Handled digital content advice
- Created video, image, animation and graphic content
- Managed editorial tasks using a CMS
- Provided managed hosting services
Summary
Long-standing professional experience as an (IT) project manager, with more than 12 years as an Agile Project Manager, Agile Coach/Head (Scrum Master), and Product Owner. For the past 2 years, I have been working as an AI Coach
I have strong social skills, excellent communication and analytical abilities, and a solid background in digitization, software development, and design processes. One of my key strengths is acting as a mediator/translator between technology, creative teams, and business departments, since in my early projects and agency roles I served as a developer, creative director, and agency manager. This allows me to communicate on equal footing with IT, marketing, creative, and business units. My recent roles have been defined by projects and transformations in critical states, whether on the communication side or at the structural (especially agile) level. My experience across a variety of projects gives me the foundation for systemic analysis and corresponding action planning, including agile reorganization/setup, (agile) transformations, restructuring, coaching, mentoring, sparring, conflict management, building JIRA frameworks (also SAFe), and more.
Skills
Cms:
- Drupal
- Wordpress
- Typo3
- Adobe Experience
- Shopify
- Opentext
- Sitecore
Languages:
- Jql (Jira)
- Sql
- Html
- Css
- Javascript
- Bpmn 2.0
- Uml
It Architecture:
- Aws
- Git
- Gitlab
- Databases (Mysql, Ms Sql, Etc.)
- Server Hosting
- Plesk
- Vmware
Tools:
- Jira
- Confluence
- Davinci Resolve
- Office M356
- Illustrator
- Photoshop
- Slack
- Trello
- Powerpoint
- Excel
- Ms Project
- Ocr
Methods Toolkit And Workshops (Excerpt):
- Digitalization
- Jira/confluence Introduction – Basic, Advanced – Incl. Workflows, Dashboards
- Ai Coaching, Introduction Of Ai In Companies
- Scrum Introduction – Basic, Advanced
- Kanban Introduction – Basic, Advanced
- Product Strategy And Roadmap (Roman Pichler)
- Product Vision, Mission, Personas, Target Group
- Agile Manifesto
- User Story Mapping
- Vuca World
- Estimation (Story Points, Scrum Poker)
- Agile Maturity Model (Assessment)
- Okr Introduction – Basic, Advanced
- Leadership Coaching (7 Levels Of Consciousness – Richard Barrett)
- Lean (Production), Lean Startup
- Devops Introduction
- Cultural Change
- Transformation Support, Change Management
- Product Governance
- Ai-supported Organizational Development
- Conflict Management (Harvard Concept, Nonviolent Communication, Mediation – 5 Phases)
Languages
German
AdvancedEnglish
AdvancedCertifications & licenses
Atlassian Certified Professional Jira Administrator
PSM II
PSPO I
PMP Certification
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