Marcus Baßler - IT Senior Project Manager

Berlin, Germany

Experience

Jul 2022 - Feb 2025

2 years 8 months

Göttingen, Germany

IT Senior Project Manager

goetel GmbH

Responsible for end-to-end management of complex system architecture projects with a special focus on CRM, ERP, and the TKI module control platform.
Established a program management office (PMO) to align project milestones with given frameworks.
Coordinated implementation of the TKI module control platform to optimize data exchange through integrated system solutions.
PMO design and rollout: Standardized project processes for better coordination and clarity.
TKI module control platform implementation: Integrated as a core part of the system architecture to optimize data exchange.
Managed interfaces between CRM and construction processes to ensure smooth data flow and adjust workflows.
Led change processes, including effective stakeholder communication and workflow adjustments to support company goals.

Sep 2021 - Jul 2022

11 months

Cologne, Germany

Stakeholder & Project Management Lead

Liberty Networks GmbH

In a key role for stakeholder and project management at Liberty Networks GmbH, focused on aligning project goals with stakeholder expectations.
Implemented a program management framework and designed and executed digital sales channels and system integrations.
Stakeholder alignment and communication: Continuous coordination and updates throughout the project lifecycle.
Digital sales channel design and implementation: Enhanced customer experience and sales process.
Program management framework introduction: Tracked project milestones and coordinated team activities.
Set up a scalable, secure IT infrastructure as a solid foundation for operations.
Oversaw order process tracking from customer initiation to completion.
Coordinated system integration between ERP systems and Liberty Global to improve data exchange and operational efficiency.

Jun 2021 - Sep 2021

4 months

Berlin, Germany

Co-Founder & Digital Transformation Advisor

Urban Art Kids

Co-founded Urban Art Kids, a mission-driven family business making art and education digitally accessible to children.
Played a key role in launching a non-profit arm to support artistic initiatives and building a blockchain-based art management platform.
Founded “Urban Art Kids e.V.”: Led creation of the non-profit to expand children’s access to art.
Developed and launched initial support programs to achieve mission goals.
Digital innovation: Currently overseeing planning and concept stages for a blockchain platform to securely manage, showcase, and share physical and digital art created by children.
Initiated use of NFTs for rights management and explored social coins to boost community engagement.

Sep 2020 - May 2021

9 months

Bochum, Germany

Business Analyst & IT/Telecom Process Management Project Lead

Stadtwerke Bochum “Connect”

Key role in transforming the “Connect” unit from a traditional infrastructure model to a company-wide fiber model.
Made extensive updates to system architecture, processes, and organizational structures to meet modern IT and telecom standards.
Led repositioning of “Connect” as a fiber company model.
Oversaw architectural redesign of system infrastructure, optimizing processes and staffing.
Strategic initiatives: Designed and implemented a full modernization strategy for the unit’s IT and telecom systems.
Managed stakeholder relationships to ensure business goals and tech implementations aligned.

Sep 2018 - Sep 2020

2 years 1 month

Malta

Project Manager

Tipico Co. Ltd

Managed multiple key projects in gaming and sports betting, focusing on end-to-end process analysis, risk assessment, and financial compliance.
Played a major role in developing an electronic payment platform.
Retail process analysis: Fully analyzed transaction flows in retail using BPMN and created documentation.
Risk management and evaluation: Initiated and executed risk analyses around company-wide changes.
Financial compliance and audit: Ensured all finance-related laws and regulations were met; worked efficiently with external auditors.
Agile problem-solving: Quickly identified and removed process bottlenecks using agile methods.
Contributed to an e-money initiative: Helped design and implement an e-money solution to improve payments and customer satisfaction.
This role blended analytical precision, financial process expertise, and operational know-how with social skills and adaptability to deliver innovative solutions in a highly regulated industry.

Jun 2018 - Sep 2018

4 months

Subproject Lead

Cornelsen Verlag GmbH

As subproject lead for implementing channel-agnostic systems and processes, I focused on rolling out new XML DITA schemas and thoroughly evaluating, documenting, and consolidating BPMN processes.
XML schema implementation: Modernized data architecture by integrating new XML DITA schemas, enabling content reuse across platforms.
BPMN process management: Evaluated, documented, and consolidated existing BPMN processes, leading to smoother workflows and higher efficiency.
This role required broad technical knowledge in data architecture and strong process optimization skills.

Jan 2016 - Sep 2018

1 year 9 months

Project Lead / Media & Publishing Project Manager

Funke Mediengruppe - Funke Digital GmbH

Led successful launch of the new e-paper, achieving technical upgrades, process improvements, and a stronger customer focus.
This initiative modernized the editorial workflow and solidified the company’s position in digital publishing.
E-paper launch: Oversaw the rollout of the new e-paper format.
Technical optimization: Updated infrastructure for an efficient editorial process.
Process improvements: Introduced new workflows to boost efficiency and quality.
Customer focus: Centered on user needs and improving customer experience.
Subscriber & rights platform: Managed development and group-wide launch of a scalable subscription and rights management platform using Lean and Agile methods for efficient product delivery.
The e-paper project drove tech improvements, optimized processes, and better customer focus, modernizing workflows and strengthening the company’s digital publishing stance.

Jun 2016 - Sep 2016

4 months

Interim Product Management

Telefónica Germany GmbH & Co. OHG

Provided interim product management focused on strategic consolidation of fixed-line products.
Optimized existing offerings and improved overall product strategy in telecom.
Product consolidation: Led merging of several fixed-line products to simplify and enhance the portfolio.
Strategic refinement: Helped refine the overall product strategy to align with business goals and market demands.
Operational optimization: Implemented measures to boost product line efficiency and support broader business strategy.
This role demanded product management expertise, operational efficiency, and strategic alignment.

Feb 2016 - May 2016

4 months

Interim Subproject Lead - Rollout of Manual Procedure

Toll Collect

As subproject lead for the manual procedure rollout, I worked on designing and aligning the future infrastructure, team building, and refining concept content for launch.
Also evaluated operational topics and coordinated involved departments across the company.
Infrastructure planning: Developed and aligned infrastructure to support efficient manual procedure operations.
Team development: Led and grew a high-performing team toward project goals.
Concept alignment: Created and aligned a practical launch concept for the manual process.
Evaluated affected operational topics and aligned them to ensure a smooth rollout.
Coordinated departments company-wide to optimize collaboration and hit project targets.
This role required cross-department coordination, deep transport and logistics insights, and the ability to lead and develop a team for a successful launch.

Sep 2014 - Feb 2016

1 year 6 months

Project Lead - Tele Columbus Mobile Development

Tele Columbus AG

Oversaw development and launch of Tele Columbus Mobile, focusing on the MVNO business model, team building, and full project management.
The successful launch expanded the company’s product range and revenue streams.
MVNO model: Coordinated development and integration of the MVNO model into existing triple-play services.
Strategic guidance: Drove Tele Columbus Mobile development to open new revenue channels.
Vendor selection: Led the partner selection to align with overarching business goals.
Team development: Fostered a collaborative, high-performing team.
Cross-department coordination: Managed project planning and execution with various teams.
Product integration: Integrated Tele Columbus Mobile into the broader portfolio for a unified customer experience.
Launched Tele Columbus Mobile on September 1, 2015, adding a second tariff, on time and within budget.
This role needed effective stakeholder coordination, a clear strategic vision, and team leadership to achieve project goals and market success.

May 2014 - Sep 2014

5 months

Service Documentation for MVNE Development

Telekom Deutschland GmbH (for Detecon International GmbH)

Contributed to design and development of a new Mobile Virtual Network Enabler (MVNE) as part of a project team.
Wrote technical and functional specs and created detailed process documents to support MVNE development and implementation.
Helped design MVNE as a critical component for mobile virtual network operators.
Drafted and refined technical and functional requirements to execute the development plan.
Developed detailed process documentation to ensure smooth MVNE development and deployment, meeting technical needs.

Jan 2011 - May 2014

2 years 5 months

Portfolio Manager Partner Services & Project Management

Telefónica Germany Partner Services GmbH

Held various leadership roles focused on technical services and project management for Telefónica MVNO partners and other key projects.
Managed portfolio, technical coordination, change management, and Agile delivery.
Successfully led SEPA rollout and launch of new mobile communication platforms.
As Portfolio Manager Partner Services: Developed technical services to expand offerings for Telefónica MVNO partners.
Managed all technical work for MVNOs, focusing on service quality and delivery.
Led change management for new and updated services.
Implemented Agile portfolio management and built an Agile delivery line.
Optimized processes to improve volume and quality of partner technical deliveries.
As SEPA project manager: Ensured smooth SEPA payment rollout for partners.
As technical project manager for Next Gen Mobile Platform for Türk Telekom: Coordinated cross-functional teams, internal and external interfaces.
Ensured on-time product delivery and operational launch.
As technical PM for Kaufland K-Classic Mobile Prepaid partner platform: Managed project lifecycle from concept to initial launch.
Handled technical system commissioning for a seamless start.
Demonstrated ongoing tech expertise, leadership, and a track record of on-time, on-budget project success.

Mar 2007 - Sep 2011

4 years 7 months

Project & Product Management in App Development

Vodafone D2 GmbH

Held multiple roles in project and product management, focusing on app development, product strategy, and user experience.
Showed broad skills, from building an independent app dev team to setting device management standards and financial business cases.
App dev PM: Fully responsible for app product design and implementation.
Product strategy & definition: Defined positioning, customer value, target group, and delivery roadmap.
Department creation: Founded an independent app dev unit and oversaw development.
Device Management services: Introduced OMA DM standards to improve call center quality, customer loyalty, and network optimization.
Technical PM: Led technical project management and cross-team coordination.
Financial management: Tracked revenue and margins, built business cases with finance, pricing, and sales teams.
Customer experience: Launched initiatives to ensure user satisfaction.
Campaign management – Downloadable Proposition – Legacy Device Integration: Developed strategy to integrate legacy devices into Vodafone’s global portal.
Managed technical aspects, including financial controls.
Vodafone Device Management System: Rolled out DM standards for proprietary Vodafone services.
Cross-team coordination: Technical PM and cross-department work.
On-Device Portal: Platform development to boost satisfaction and data revenue.
Defined strategy, positioning, customer value, and target group.
Ensured optimal user experience and satisfaction.
Demonstrated versatility, technical expertise, and a strong focus on customer experience and financial viability.

Aug 2005 - Feb 2007

1 year 7 months

Freelance Consultant – ODM Business Unit & Exclusive Product Lines

O2 (Germany) GmbH & Co. OHG

As a freelance consultant, focused on developing and running the ODM business unit and exclusive product lines.
Provided strategic leadership, managed device projects, and sold OEM products to boost brand strength and loyalty.
Project management: Strategic advice for ODM business unit setup and operations.
Evaluated device manufacturers and oversaw device definition, selection, development, and launch.
Managed key ODM device projects like X7 Slider, O2 Ice, and Cocoon.
Managed exclusive product line projects, including BMW Neo Limited Edition and Special Edition Racing Team.
Aimed to strengthen brand and loyalty by targeting sales of 100,000–200,000 units in Germany.
Project and client relationship management for Tchibo: Led tailored business development initiatives, monitored projects, and built client relations.
Showcased strong leadership, project management, and business development skills in ODM and exclusive lines.

Mar 2004 - Jun 2005

1 year 4 months

Berlin, Germany

Founder & Chief Strategist

Unterhaus i.G (Startup)

Founded Unterhaus i.G to modernize traditional wine retail using digital solutions.
Led planning from launch through strategy, financial planning, and business model redesign.
Founding & strategy: Created Unterhaus i.G with a vision to revolutionize wine retail.
Developed a full business plan with financials and the overall model.
Financial oversight: Managed funding phase to ensure long-term sustainability.
Digital transformation: Led conversion of classic wine trade processes into a digital platform for a more efficient operation.
This role demanded strong entrepreneurship, deep strategic planning, and a keen eye for tech-driven disruption of traditional models.

Jan 2004 - Aug 2005

1 year 8 months

Industry-Focused Management Consultant

Business Innovation Group Berlin (DHL Project)

Long-term management consulting expertise across print & media, marketing, management consulting, and logistics.
Used a holistic approach to create forward-looking strategies, diversify revenue, and boost customer loyalty.
Sector: Management consulting – Designed marketing strategies for innovative DHL products focusing on market penetration and brand positioning.
This consulting role required market analysis, strategic planning, and cross-industry knowledge to drive business innovation and operational improvements.

Jan 2004 - Aug 2005

1 year 8 months

Industry-Focused Management Consultant

DHL (via Business Innovation Group Berlin)

Long-term management consulting expertise across print & media, marketing, management consulting, and logistics.
Used a holistic approach to create forward-looking strategies, diversify revenue, and boost customer loyalty.
Sector: Logistics – Led implementation of DHL’s 3D integration platform product finder feature to improve operational efficiency and user experience; designed a B2B bonus system to foster long-term loyalty and value.
This role required market analysis, strategic planning, and cross-industry knowledge to drive business innovation and operational improvements.

Jan 2004 - Aug 2005

1 year 8 months

Industry-Focused Management Consultant

Der Spiegel Magazin

Long-term management consulting expertise across print & media, marketing, management consulting, and logistics.
Used a holistic approach to create forward-looking strategies, diversify revenue, and boost customer loyalty.
Sector: Print & media – Designed and rolled out innovative mobile value-added services to diversify revenue streams and strengthen user engagement.
This role required market analysis, strategic planning, and cross-industry knowledge to drive business innovation and operational improvements.

Jan 2004 - Aug 2005

1 year 8 months

Industry-Focused Management Consultant

Elbbergmedia

Long-term management consulting expertise across print & media, marketing, management consulting, and logistics.
Used a holistic approach to create forward-looking strategies, diversify revenue, and boost customer loyalty.
Sector: Media – Developed tailored marketing strategies to maximize reach and ROI in the media sector.
This role required market analysis, strategic planning, and cross-industry knowledge to drive business innovation and operational improvements.

Aug 2001 - Apr 2002

9 months

Munich, Germany

Business Development & Mobile Consultant

Group 3G UMTS GmbH (Quam)

Took part in comprehensive research and assessment of companies, services, and technologies across Europe aiming for market entry in 2–5 years.
Played a key role in building a high-quality knowledge network across sectors.
Served as a mobile and location-based commerce specialist consultant.
Managed research initiatives and provided strategic advice to startups.
Market research & evaluation: Conducted extensive research on companies, services, and emerging tech for potential market entry.
Network development: Helped build a high-end professional network across industries for knowledge sharing and synergy.
M/L-commerce consulting: Led workshops and strategy sessions on mobile and location-based commerce.
Research project management: Headed multiple research efforts to analyze trends, technologies, and opportunities.
Startup coaching: Provided strategic consulting and coaching, including global carrier business strategies.
The role included market analysis for telecom opportunities, networking, and strategic advice to improve the company’s market position.

Mar 2001 - Aug 2005

4 years 6 months

Stuttgart, Germany

Management Consultant & Freelance Advisor

DaimlerChrysler AG

Engaged in strategic consulting across internal units at DaimlerChrysler, especially in market analysis, strategic portfolio management, and m-commerce/location-based services.
Role combined advisory and operational tasks, including project management, innovation assessment, and staff training.
Strategic portfolio & market analysis: Supported internal teams with portfolio management focused on business cases for innovations in European telematics and mobility portals.
Project management – IAA Showcase 2003 “Interactive Command”: Led the project showcasing the CIN system prototype for cross-channel route planning.
M-commerce & LBS: Provided expertise in mobile commerce and location-based services, evaluating market innovations for telematics portals like Mercedes-Benz and Smart.
Staff training: Partnered with internal teams to train staff in m-commerce and related fields.
CFO Fleetboard (freelance): Continued specialized m-commerce/LBS consulting, focusing on European market innovations.
This experience combined strategic consulting, project oversight, and innovation assessment to strengthen the company’s position in a dynamic automotive market.

Aug 1999 - May 2000

10 months

Berlin, Germany

Startup Development

all. AG i.G.

Founded and grew a startup focused on designing and delivering innovative wireless services for mobile operators and content providers.
Created a full business plan, secured tech partnerships, and gained a lead investment plus co-invest offers.
Despite early success, the company dissolved due to co-founder conflicts.
Business strategy & planning: Crafted business concept, strategy, and detailed financial plans to create and offer innovative wireless services.
Partnership acquisition: Secured tech partnerships with major industry players like Materna, Feedback, and Ericsson.
Team recruitment: Hired a capable management team to execute the vision.
VC acquisition: Secured LoI for lead investment from DVCG Frankfurt and co-investments from IBB, IVC, TFG, and Wellington.
Project closure: Though investments and partnerships were in place, the venture ended over personal differences among founders.
The journey covered all startup phases from concept and planning to partnership and capital raising, providing practical lessons in tech startup challenges.

Jul 1999 - May 2000

11 months

Berlin, Germany

Business Team Manager & Skills Coach in Media Consulting and Wireless Solutions

Icon Medialab AG

Served dual roles as skills coach in media consulting and business team manager specializing in wireless solutions.
Provided consulting services to top clients like AOL and Bertelsmann and to startups.
Managed key projects, including the CompuServe portal relaunch.
Part of the founding team for Icon Medialab’s Berlin office, established in November 1999.
Client advisory: Offered media strategy and wireless solution consulting for clients including AOL, Bertelsmann, and CompuServe.
Project management: Led the CompuServe portal relaunch, coordinating stakeholders for a successful rollout.
Startup support: Provided strategic and operational guidance to startup clients in early phases.
Founding member: Helped establish and grow Icon Medialab’s Berlin office in November 1999.
Skills coaching: Coached teams and individuals in media consulting to deepen expertise in a changing media landscape.
This multifaceted role combined management oversight and coaching in both traditional media consulting and emerging wireless solutions.

Aug 1998 - Jun 1999

11 months

Hamburg, Germany

Director of New Business Development

Razorfish AG (formerly Spray Interactive Media AG)

As Director of New Business Development at Razorfish AG (formerly Spray Interactive Media AG), I led client acquisition efforts and built a strong partner network in Germany.
My tenure was marked by winning prominent clients across industries, driving company growth and market position.
Client acquisition: Actively led efforts to win new clients and expand the business portfolio.
Secured numerous high-profile clients from various sectors.
Partner network building: Cultivated a robust network of strategic partners for Spray Germany, extending reach and capabilities.
Key clients won (selection): Milchstrasse Verlags AG, Dock 11, Hoechst AG, BAT (Lucky Strike), Deutsche Telekom.
The role centered on new business through identifying prospects, outreach, and building lasting partnerships to support ongoing success in Germany’s competitive market.

Jan 1994 - Jul 1998

3 years 7 months

Hamburg, Germany

CEO & Founder

subaudio

Founded and led two pioneering companies in digital media and internet services – subaudio and surver:internetwork.
Both ventures seized emerging digital trends ahead of time.
subaudio notably shaped early internet radio and online broadcasting.
Marketing & business dev: Drove marketing and growth efforts, forging notable partnerships and client engagements.
Technical project management (subaudio): Led technical delivery to ensure efficient, on-time service launches.
Innovative leadership: subaudio created a niche in internet radio and streaming in partnership with RealNetworks.
Achieved building one of the largest archives of Real Audio/Video tracks and clips worldwide by 1997.
Strategic partnerships (subaudio): Partnered with Public Propaganda and RealNetworks to lead streaming innovation.
subaudio was a platform for radical innovation and vision in early digital media.
Across both companies, I merged business acumen with trend spotting to leave a lasting industry impact.

Jan 1994 - Jul 1998

3 years 7 months

Hamburg, Germany

CEO & Founder

surver:internetwork

Founded and led two pioneering companies in digital media and internet services – subaudio and surver:internetwork.
Both ventures seized emerging digital trends ahead of time.
surver:internetwork offered a broad range of internet services to top-tier clients.
Marketing & business dev: Led marketing and business growth, securing significant partnerships and client work.
Strategic partnerships (surver:internetwork): Built alliances and delivered projects for high-profile organizations across sectors.
Key partners and clients: Microsoft, Thyssen Telekom, ARD Aktuell, Gruner+Jahr, plus leading players in auto, healthcare, and entertainment.
surver:internetwork was a platform for radical innovation and vision.
Through both ventures, I combined business sense with trend insight to make a lasting industry impact.

Jan 1987 - Dec 1993

6 years

Freelance Fashion & Portrait Photographer

Specialized in fashion and portrait photography, working with renowned clients to deliver creative and technical expertise.
Managed photo shoots, editing, and project completion to meet and exceed client expectations.
Client collaboration: Worked closely with Tchibo, McCann Erickson, and Gruner+Jahr to fulfill their visual needs.
Creative & technical leadership: Oversaw all photography aspects from concept to setup and post-production.
Industry network: Leveraged contacts to source models, stylists, and specialists for top results.

Jan 1985 - Dec 1988

4 years

Co-Founder

FIDO - MAILBOX 2000

Co-founded and developed FIDO - MAILBOX 2000, an innovative digital service that was technologically groundbreaking at its time.
Actively involved in operations and development, significantly contributing to market readiness and user adoption.
Innovation: Originated the concept and built a digital service with forward-looking features.
Business development: Led strategy and outreach to secure initial user base and partnerships.
Tech management: Oversaw the service’s technical framework to stay at the innovation forefront.

Summary

In a complex and dynamic environment, I bring over two decades of experience managing strategically important projects and ventures. Specialized in handling challenging transition phases and complex team dynamics, I operate at the highest level with focused calm.