Oliver Hofmann - Project Manager Multi-Project Management

Weilheim in Oberbayern, Germany

Experience

Oct 2022 - Present

2 years 8 months

Nuremberg, Germany

Project Manager Multi-Project Management

ITZBund

Project management for various federal authorities - areas of responsibility: project management, project controlling, customer communication, stakeholder management, resource planning and procurement, offer planning
Project management - Data exchange platform: Setup of central data exchange platform (Nextcloud) for high-resolution terrain model data
Project management - Data exchange platform: Consulting, setup and standardization of laboratory device networks across multiple locations with connection to overarching data exchange platform
Project management - Data exchange platform: Requirements gathering and GAP analysis for internet-based data exchange platform considering E2E encryption and malware scanning
Project management - System provision: Migration of library management system to new 3-tier architecture
Project management - 3-tier architecture: Extension of existing development and test environment with acceptance test and production environment for new specialized application including interfaces based on 3-tier web application
Project management - Legacy software replacement consulting: Consulting project for replacement of various legacy software systems with 3-tier web architecture including data migration
Project management - Software simulation application: Consulting project considering IT security measures and BSI standards
Project management - WebRTC & telephony system: Upgrading networks for WebRTC solution preparation including SBC cluster implementation
Project management - 3-tier architecture: Setup of 3-tier production and test environment for specialized application replacement

Sep 2021 - Sep 2022

1 year 1 month

Stuttgart, Germany

International Rollout Manager CMS

DEKRA SE

Planning and management of CMS implementation projects (FirstSpirit) and related activities based on overall website launch plan
Planning and managing deliverables, resources and monitoring project progress with local project managers and global team
Preparation, execution and follow-up of rollout meetings (e.g. onboarding local teams, country-specific FitGap workshops, JF and status calls)
Ensuring technical project prerequisites and GoLive readiness

Jan 2020 - Dec 2021

1 year

Hamburg, Germany

Interim Marketing Manager Technical Operations / GDPR

CoreMedia GmbH

Analysis, development of recommendations and implementation to improve EU GDPR / UWG data protection requirements and implementation in European countries
Driving marketing database strategies, analyzing gaps in business data, customer acquisition strategies and data quality practices
Scaling and improving lead management and campaign processes (Hubspot, Salesforce)
Ensuring end-to-end marketing technology stack processes
Development of reports and analyses, presentation
Definition of KPIs and implementation of reporting

Oct 2020 - Mar 2021

6 months

Munich, Germany

Project Manager Key Account / Product Owner: Digital Marketing

AVANTGARDE

BSH Home Appliances - Project management / PO for staging an online live event in a popup store to present new products including live interaction with top influencers
Philip Morris Austria - Project management/PO: Conception and introduction of innovative digital advisor at point of sale including live video conferencing solution on touchscreens
Philip Morris Germany - Project management/PO: Development and operation of campaign website including concept development, requirements alignment, testing, technical project management

Aug 2018 - Jul 2020

2 years

Munich, Germany

Chief Product Owner

Messe München GmbH

Chief Product Owner: Support for new development and integration of new requirements for modules, Content Management System First Spirit
Requirements gathering for connecting Canto Cumulus media database including ImageFactory to First Spirit
Analysis of opt-in generation processes for all Messe München trade fairs considering UWG and EU GDPR aspects
Data management and data hygiene
Digital trade fair concept development

Nov 2017 - Jul 2018

9 months

Munich, Germany

Project Manager EU GDPR / Consultant Campaign Management System Implementation

E.ON Energie Deutschland GmbH

Project management for development of legally compliant and sales-oriented opt-in solution for EU GDPR compliance
Training and workshops for E.ON sales and management on EU GDPR
Consulting on implementation of new campaign management system
Professionalization of newsletter marketing & lead generation
Development of communication measures and workflows

Apr 2017 - Oct 2017

7 months

Frankfurt, Germany

Product Owner Competence Center / Product Manager CRM

DB Vertrieb GmbH

Product Owner for CRM Competence Center in passenger transport across DB Vertrieb + DB Fernverkehr
Product Manager for CRM in passenger transport for DB Vertrieb
Cross-company stakeholder management and project presentations
Change Management: Merging and harmonizing processes across different DB AG divisions

Jun 2016 - Mar 2017

10 months

Berlin, Germany

Change Manager & Project Manager CRM

Sparwelt.de

CRM / Newsletter Marketing (emarsys): New newsletter concept, implementation of newsletter campaigns
Development & training of monetization strategies for newsletter inventory
Strategies & measures for data enrichment
Campaigns: Conception, testing, implementation of online & lead campaigns
Project management: Product development multi-channel campaign marketing
Lead generation: Conception and implementation of lead generation measures
Consulting on scaling existing business model
Change Management: Responsibility for transformation process to multi-channel campaign marketing

Aug 2015 - Nov 2015

4 months

Berlin, Germany

Chief Marketing Officer

Goalgetter.tv AG

Development of business plan & marketing plan
Development of company & market entry strategy, internationalization
Development of diversification options for existing product & service scope
Initial contact with brands and agencies, initiation of cooperations (international)
Development and presentation of pitch and sales presentations
Definition of KPIs and tracking points for app and web
Selection of tracking providers, publisher networks for generating app installs

Jan 2013 - Jul 2015

2 years 7 months

Munich, Germany

Project Manager

M-net GmbH

Marketing Automation / CRM:

Project management for vendor selection and implementation of emarsys as integrated marketing automation solution
Integrated concept for multi-channel lead & prospect management
Project management for CRM/multichannel project
Cross-company stakeholder management
Development of legal guidelines for marketing consents

SEO:

Conception and operation of SEO project for local lead generation for 500+ locations

Social Media:

Status analysis and recommendations
Strategy and measure development
Social media guideline development
Vendor selection for social media toolbox

E-Commerce:

Sub-project management portal and shop relaunches
UX optimization concept
Optimization of ordering process

Referral Marketing:

Vendor selection, business case planning & introduction of referral marketing

Oct 2010 - Present

14 years 8 months

Weilheim in Oberbayern, Germany

Managing Director

xmpublishing UG

Marketing Automation / CRM, Email / Newsletter Marketing & Sales
Digital Strategy & Business Model Development
Transformation & Change Management
Coaching
Campaign Management
Optimization and Monetization of Reach Channels
Lead Generation & Sweepstakes Marketing
EU GDPR
Training

Apr 2010 - Sep 2010

6 months

Munich, Germany

Director Media Buying

Clash Media GmbH

Media Buying
Controlling of KPIs and optimization of purchasing conditions by 50%
Reach expansion
Efficiency increase through standardization of communication processes
Conceptual optimization and further development of technology: Increase in address quality and reduction of complaint reasons

Nov 2009 - Mar 2010

5 months

Munich, Germany

Head of Sales

SC Media Group GmbH

Active new customer acquisition and consulting
Consulting, conception and implementation of social media measures
Social media monitoring & analysis

Apr 2009 - Oct 2009

7 months

Munich, Germany

Head of Lead Management

display performance GmbH

Successful lead generation in high-priced product environments like private health insurance and investment funds
New customer acquisition for display and TV offers
Conception of a self-booking engine for image-text ads

Oct 2008 - Mar 2009

6 months

Munich, Germany

Project Manager Online Sites

G+J Women New Media GmbH

Marketing planning and successful product development of online paid service offering for P.M. (white-label and multilingual). Cost reduction by 20%
Management of decentralized project team (7 people) for P.M.
Search engine optimization for eltern.de

Jun 2006 - Oct 2008

2 years 5 months

Offenburg, Germany

Marketing Manager

Burda Direct interactive GmbH

Marketing Manager (Lead Management):

Development and marketing of new online sweepstakes ASP solution
Generation and qualification of addresses for Burda Direct, brand manufacturers and communities
Successful business foundation (joint venture) of a relocation portal

Marketing Manager (eBusiness) & Deputy Head of Department:

Conception and business planning of social commerce portals
Successful acquisition of new customers and cooperation partners
Online marketing sales measures for Burda Direct online magazine kiosk
Successful introduction of multi-client shop system

Mar 2002 - May 2006

4 years 3 months

Metzingen, Germany

Product Manager & Project Manager Extranet

Hugo Boss AG

Sub-project manager: Introduction of enterprise-wide content management and media asset management system
Optimization of global information supply through extranet and print products
Project management: Production of print products for Hugo Boss Retail
Training and preparation of training materials for international employees
Development of online communication concept for Hugo Boss
Introduction of database publishing and dealer ad system: Process cost savings of EUR 750k annually
Management of international decentralized project team (12 people)
Project member for development of Hugo Boss eBusiness strategy