Oliver H. - Project Management Multi-Project Management (Interim Manager)

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Weilheim in Oberbayern, Germany

Experience

Oct 2022 - Present

2 years 11 months

Nuremberg, Germany

Project Management Multi-Project Management (Interim Manager)

Informationstechnikzentrum Bund - ITZBund

Project management for various federal agencies – tasks: project management, project controlling, client communication, stakeholder management, resource planning and procurement, bid planning (change requests)
Project management - data exchange platform: building a central data exchange platform (Nextcloud) for storing high-resolution terrain model data.
Project management - data exchange platform: consulting, building, and standardizing lab device network across multiple locations with connection to a shared data exchange platform.
Project management - data exchange platform: requirements gathering and gap analysis to provide a web-based data exchange platform with end-to-end data encryption and malware scanning.
Project management - system deployment: migration of a library management system to a new 3-tier architecture.
Project management – 3-tier architecture: extending an existing development and test environment with acceptance test and production environments for a new business application (electronic information system) including interfaces based on a 3-tier web application (database, server, application). Created a technical security concept for the client.
Project management – consulting on legacy software replacement: advisory project to replace various legacy software with a 3-tier web architecture including data migration.
Project management - software simulation application: consulting project for a software simulation application considering IT security measures and BSI standards, and gathering requirements for future IT infrastructure.
Project management – WebRTC & telecom system: upgrading networks of an existing telecom system to prepare for a WebRTC solution (switches, firewall, session border controller, software, networks…) and implementing network transitions between segments via SBC cluster. Standardized the telecom system to improve cross-site collaboration.
Project management – 3-tier architecture: building a 3-tier production and test environment under architecture and security requirements to replace an existing business application (data storage) with a newly developed version. Created an information security concept.

Sep 2021 - Sep 2022

1 year 1 month

Stuttgart, Germany

International Rollout Manager CMS (Interim Manager)

DEKRA SE

Planning and steering CMS implementation projects (FirstSpirit) and related activities based on the overall rollout plan
Planning and managing deliverables, resources, and tracking project progress with local project managers and the global team
Preparing, running, and following up on rollout meetings (e.g. onboarding local teams, country-specific fit-gap workshops, kickoff and status calls)
Ensuring technical project prerequisites (e.g. domain, certificates, servers, user settings, redirects) and guaranteeing go-live readiness

Jan 2021 - Dec 2021

1 year

Hamburg, Germany

Interim Marketing Manager Technical Operations / GDPR (Interim Manager)

CoreMedia GmbH

Analyzing, developing recommendations, and implementing improvements for EU GDPR data protection requirements / unfair competition law and applying them across Europe
Driving marketing database strategies, analyzing gaps in business data, customer acquisition strategies, and data quality practices
Scaling and improving lead management and campaign processes (HubSpot, Salesforce…)
Ensuring end-to-end marketing technology stack processes
Developing reports and analyses, and presenting results
Defining KPIs and implementing reporting

Oct 2020 - Mar 2021

6 months

Munich, Germany

Project Manager Key Account / Product Owner: Digital Marketing (Interim Manager)

AVANTGARDE - Gesellschaft für Kommunikation mbH

BSH Hausgeräte GmbH – Project management / PO for staging an online live event in a pop-up store to showcase new products with live interaction with top influencers.
Philip Morris Austria – Project management / PO: concept and launch of an innovative digital advisor at the point of sale in Austria. Self-service for prospects and customers with live video conferencing on touchscreens. Managed key account, marketing, and IT to develop customer requirements to a market-ready product.
Philip Morris Germany – Project management / PO: development and operation of a campaign website for a leading FMCG client. Included concept development, aligning customer requirements, testing, and technical project management.

Aug 2018 - Jul 2020

2 years

Munich, Germany

Chief Product Owner: Support Enterprise CMS, Marketing Automation, Campaign & Workflow Management (Interim Manager)

Messe München GmbH

Chief Product Owner: supported new development and integration of requirements for FirstSpirit CMS modules.
Requirements gathering for integrating media database Canto Cumulus including ImageFactory with FirstSpirit.
Analyzing opt-in generation processes for all trade shows at Messe München under unfair competition law and GDPR aspects.
Data management and hygiene
Trade show digital concept development

Nov 2017 - Jul 2018

9 months

Munich, Germany

Project Management EU GDPR / Consultant Campaign Management System Implementation (Interim Manager)

E.ON Energie Deutschland GmbH

Managed development of a legally compliant, sales-focused opt-in solution for GDPR compliance: opt-in texts/clauses, systems/processes/storage, data availability, traceability, correction, deletion. Conceptualized campaigns to increase opt-in rates among existing customers.
Conducted training and workshops on EU GDPR for E.ON sales and management (one-on-one, groups, videoconferencing)
Consulted on introducing a new campaign management system
Professionalized newsletter marketing & lead generation
Developed communication measures and workflows

Apr 2017 - Oct 2017

7 months

Frankfurt, Germany

PO Competence Center / PM CRM in Passenger Transport (Interim Manager)

DB Vertrieb GmbH

Product Owner for CRM Competence Center in passenger transport – across DB Vertrieb and DB Fernverkehr. Implemented and ensured goals for consistent cross-channel customer communication and optimized CRM efficiency across passenger transport business areas.
Product Manager for CRM in passenger transport at DB Vertrieb. Introduced cross-company central offer & campaign planning.
Cross-company stakeholder management, project presentations, and workshops up to management level.
Change management: merging and harmonizing processes and work methods of different DB AG divisions within the passenger transport CRM project.

Jun 2016 - Mar 2017

10 months

Berlin, Germany

Change Manager & Project Leader CRM (Interim Manager)

Sparwelt.de

CRM / newsletter marketing (Emarsys): redesigned newsletter (template, CTA-optimized modules, price tiers), implemented newsletter campaigns & dialog flows with Emarsys connected to a recommendation engine.
Developed & trained marketing strategies to monetize newsletter audience in Emarsys & operationalized them, ran workshops. Analyzed, segmented, and optimized marketable contact data, developed media sales kit.
Strategies & measures for data enrichment (implicit, explicit interests, cookies).
Campaigns: concept, testing, implementation of online & lead campaigns (sales, leads, SEO).
Project management: product development of multi-channel campaign marketing for strategic repositioning, developed sales & trade show materials (print, online).
Lead generation: designed, evaluated, and executed lead generation measures and strategies, advised on legal assessment options, developed monitoring & 360° analysis for lead management with Emarsys and Tableau (data sources, lead channels, activity, lifespan, scoring, ROI…), optimized data strategy (enrichment, training lead-gen business models).
Advised on scaling existing business model (vertical integration, maximizing marketable inventory, data & reach: online, mobile, app, social, email, SEO).
Change management: led transformation process to multi-channel campaign marketing. Gathered, analyzed, and implemented holistic processes.
Engaged employees and management in change process (Jira).

Aug 2015 - Nov 2015

4 months

Berlin, Germany

Chief Marketing Officer (Interim Manager)

Goalgetter.tv AG

Developed business plan & marketing plan
Defined company & market entry strategy, internationalization
Created diversification options for existing products & services
Initiated contact with brands and agencies, started international partnerships
Developed and presented pitch and sales presentations
Defined KPIs and tracking points for app and web
Selected tracking providers and publisher networks to generate app installs

Jan 2013 - Jul 2015

2 years 7 months

Munich, Germany

Project Manager (Interim Manager)

M-net GmbH

Marketing automation / CRM
Managed vendor selection and implementation of Emarsys as an overarching marketing automation solution integrated with BSI-CRM, data warehouse, website, and online shop
Created integrated concept for multi-channel lead & prospect management and requirements engineering
Managed CRM/multichannel project: concept, requirements engineering, business case planning, project planning, technical CRM & DWH requirements, rollout, and testing across CRM system landscape (B2C, B2B), including budget planning, control, and resource planning.
Cross-company stakeholder management, project presentations, workshops up to top management
Designed, implemented, measured, and optimized integrated CRM/dialog measures (lead generation, customer loyalty, sales increase, retention) via email, print, call center, POS
Tendered & selected online lead agency, CMS agency, email marketing/automation vendor
Managed external providers: development projects, email marketing and automation, SEO, CRM system, e-commerce
Developed legal guidelines for marketing permissions across all channels (multi-channel), created training materials and trained all departments
Project management & concept: SEO & lead generation in regional sales areas
SEO: requirements engineering, business case planning, rollout, and operation of SEO project for local lead generation in 500+ locations. Increased visibility of M-net and local sales partners in SERPs (Google).
Social media: current state analysis, recommendations (shift from complaint to communication platform), strategy and measure development, social media guide, vendor selection for social media toolbox
E-commerce: subproject management for portal and shop relaunches (classic & agile Scrum), process optimization, requirements engineering
Tools: TYPO3, Intershop, Jira, Confluence, eTracker, Emarsys
Concept and execution of CTA and product presentation optimization to boost online shop sales
UX optimization for portal and online shop
Order process optimization (conversion increase, upselling)
Referral marketing: vendor selection, business case planning & implementation for M-net (multi-channel), expansion and optimization of referral marketing activities

Oct 2010 - Present

14 years 11 months

Weilheim in Oberbayern, Germany

Agency & Interim Management for Marketing Automation & Coaching

xmpublishing UG (haftungsbeschränkt)

Marketing automation / CRM, email/newsletter marketing & sales
Digital strategy & business model development
Transformation & change management
Coaching
Campaign management
Optimization and monetization of reach channels
Lead generation & contest marketing
EU GDPR
Training

Apr 2010 - Sep 2010

6 months

Munich, Germany

Director Media Buying

Clash Media GmbH

Media buying
KPI controlling and negotiating 50% better rates
Expanding reach
Increasing efficiency by standardizing communication processes
Conceptual optimization and further development of technology: improving contact quality and reducing complaint reasons

Nov 2009 - Mar 2010

5 months

Munich, Germany

Head of Sales

SC Media Group GmbH

Active new customer acquisition and consulting
Advising, planning, and implementing social media measures
Social media monitoring & analysis

Apr 2009 - Oct 2009

7 months

Munich, Germany

Head of Lead Management

display performance GmbH

Successful lead generation in high-value product areas like private health insurance and investment funds
New customer acquisition for display and TV offers
Concept for a self-booking engine for image-text ads

Oct 2008 - Mar 2009

6 months

Munich, Germany

Project Lead Online Sites P.M. and Eltern

G+J Women New Media GmbH

Marketing planning and successful product development including requirements engineering for an online paid service offering for P.M. (white-label and multilingual) up to launch. Reduced project costs by 20%.
Led a decentralized project team (7 people) for P.M.
SEO for eltern.de

Jun 2006 - Oct 2008

2 years 5 months

Offenburg, Germany

Marketing Manager

Burda Direct interactive GmbH

Marketing Manager (Lead Management) (10/2007 – 10/2008):
Developed and marketed a new online contest ASP solution
Generated and qualified leads for Burda Direct, brands, and communities
Founded a moving portal joint venture: concept, business planning, contract negotiation
Marketing Manager (eBusiness) & deputy department head (06/2006 – 09/2007):
Concept and business planning of social commerce portals, low-risk investment strategies (burdadirect.de, Gottschalks Welt, etc.)
Successfully acquired new customers and partners
Online marketing sales measures for Burda Direct online magazine kiosk
Launched a multi-tenant shop system and marketing concept for key accounts

Mar 2002 - May 2006

4 years 3 months

Metzingen, Germany

Product Manager (Print & Online) / Project Lead Extranet

Hugo Boss AG

Subproject lead: introduced company-wide CMS and media asset management system with requirements engineering. Extranet portal relaunch for international dealer network.
Optimized global information delivery through extranet and print products.
Project lead: production of print materials for Hugo Boss retail.
Trained and prepared training materials for international staff on systems & services.
Developed online communication concept for Hugo Boss to unify cross-media communication guidelines.
Introduced database publishing and dealer signage system: saved about €750k annually, streamlined processes, and sped up execution.
Led an international decentralized project team (12 people)
Team member for developing Hugo Boss e-business strategy (later Project Columbus).