Oliver Hofmann - Project Lead Multi-Project Management (Interim Manager)

Weilheim in Oberbayern, Germany

Experience

Oct 2022 - Present

2 years 10 months

Nuremberg, Germany

Project Lead Multi-Project Management (Interim Manager)

Informationstechnikzentrum Bund - ITZBund

Project lead for various federal agencies – areas of responsibility: project management, project controlling, client communication (clients), stakeholder management, resource planning and procurement, bid planning (change requests)
Project Lead - Data Exchange Platform: Establishment of a central data exchange platform (Nextcloud) for storing high-resolution terrain model data.
Project Lead - Data Exchange Platform: Consulting, setup, and standardization of laboratory equipment network clusters across multiple sites connected to an overarching data exchange platform.
Project Lead - Data Exchange Platform: Requirements gathering and gap analysis for providing an internet-facing data exchange platform with end-to-end data encryption and malware scanning.
Project Lead - System Provisioning: Migration of a library management system to a new 3-tier architecture.
Project Lead – 3-Tier Architecture: Expansion of an existing development and test environment with acceptance test and production environments for a newly introduced specialist application (Electronic Information System) including interfaces based on a 3-tier web application (database, server, application). Creation of a technical security concept for the client.
Project Lead – Legacy Software Phase-Out Consulting: Consulting project to replace various legacy software systems with a 3-tier web architecture including data migration.
Project Lead - Software Simulation Application: Consulting project for a software simulation application considering IT security measures and BSI standards as well as requirements gathering for a future IT infrastructure.
Project Lead – WebRTC & Telephony System: Upgrading the networks of an existing telephony system for the preliminary setup of a WebRTC solution (switches, firewall, session border controller, software, networks…) and implementing network transitions between segments via SBC cluster. Conversion to unify the telephony system to improve cross-site collaboration.
Project Lead – 3-Tier Architecture: Establishment of a 3-tier production and test environment considering architectural and security specifications to replace an existing specialist application (data storage) with a newly developed version. Creation of an information security concept.

Sep 2021 - Sep 2022

1 year 1 month

Stuttgart, Germany

International Rollout Manager CMS (Interim Manager)

DEKRA SE

Planning and managing CMS rollout projects (FirstSpirit) and associated activities based on the overall website rollout plan
Planning and managing deliverables, resources, and monitoring project progress with local project managers and the global team
Preparing, conducting, and following up on rollout meetings (e.g., onboarding local teams, country-specific FitGap workshops, joint–functional and status calls)
Ensuring technical project prerequisites (e.g., domains, certificates, servers, user settings, redirects) and guaranteeing Go-Live

Jan 2020 - Dec 2021

1 year

Hamburg, Germany

Interim Marketing Manager Technical Operations / GDPR (Interim Manager)

CoreMedia GmbH

Analysis, development of recommendations, and implementation to improve EU GDPR / UWG data protection requirements and rollout in other European countries
Driving marketing database strategies, analyzing gaps in business data, customer acquisition strategies, and data quality practices
Scaling and improving lead management and campaign processes (HubSpot, Salesforce…)
Ensuring end-to-end marketing technology stack processes
Developing reports and analyses, presenting findings
Defining KPIs and implementing reporting

Oct 2020 - Mar 2021

6 months

Munich, Germany

Project Lead Key Account / Product Owner: Digital Marketing (Interim Manager)

AVANTGARDE - Gesellschaft für Kommunikation mbH

BSH Hausgeräte GmbH – Project Lead / PO for staging an online live event in a pop-up store to present new products including live interaction with top influencers.
Philip Morris Austria – Project Lead / PO: Concept and introduction of an innovative digital advisor at the point of sale in Austria. Self-service solution for prospects and customers including live video conferencing on touchscreens. Project lead (key account, marketing, IT) from requirements gathering to market-ready product.
Philip Morris Germany – Project Lead / PO: Development and operation of a campaign website for a leading FMCG client. Including concept development, alignment of client requirements, testing, technical project leadership.

Aug 2018 - Jul 2020

2 years

Munich, Germany

Chief Product Owner: Enterprise CMS Support, Marketing Automation, Campaign & Workflow Management (Interim Manager)

Messe München GmbH

Chief Product Owner: Support for new development and integration of requirements into modules of the FirstSpirit content management system.
Requirements gathering for integrating the Canto Cumulus media database including ImageFactory into FirstSpirit.
Analysis of opt-in generation processes for all trade fairs of Messe München considering UWG and EU GDPR.
Data management and data hygiene
Trade Fair Digital Concept Development

Nov 2017 - Jul 2018

9 months

Munich, Germany

Project Lead EU GDPR / Consultant Campaign Management System Implementation (Interim Manager)

E.ON Energie Deutschland GmbH

Project lead to develop a legally compliant and sales-oriented “Opt-In Solution” to meet EU GDPR requirements with all relevant components: opt-in texts/clauses, systems/processes/storage, data availability, traceability, correction, deletion. Conceptualizing campaigns to increase opt-in rates among existing customers.
Training and workshops on EU GDPR for E.ON sales and management (one-on-one, group, video conferencing)
Consulting on the introduction of a new campaign management system
Professionalization of newsletter marketing & lead generation
Development of communication measures and workflows

Apr 2017 - Oct 2017

7 months

Frankfurt, Germany

PO Competence Center / PM CRM in Passenger Transport (Interim Manager)

DB Vertrieb GmbH

Product Owner (PO) for CRM Competence Center in Passenger Transport (PV) – cross-entity DB Vertrieb + DB Fernverkehr. Introduction, implementation, and securing goals for unified and consistent customer communication as well as optimizing and increasing efficiency of CRM across all PV business areas.
Product Manager (PM) for CRM in PV for DB Vertrieb. Introduction of a cross-entity central offer & campaign planning.
Cross-company stakeholder management and project presentations as well as workshops up to management level.
Change Management: Consolidation and harmonization of processes and working methods across different DB AG divisions within the CRM in Passenger Transport project.

Jun 2016 - Mar 2017

10 months

Berlin, Germany

Change Manager & Project Lead CRM (Interim Manager)

Sparwelt.de

CRM / Newsletter Marketing (Emarsys): Redesign of newsletter (template, CTA-optimized modules, price tiers), implementation of newsletter campaigns & dialogue flows with Emarsys integrated with recommendation engine.
Development & training of monetization strategies for newsletter database in Emarsys & operationalization, workshops. Analysis, segmentation, optimization of marketable address data, development of media sales kit.
Strategies & measures for data enrichment (implicit, explicit interests, cookies).
Campaigns: Concept, testing, implementation of online & lead campaigns (sales, leads, SEO).
Project lead: Product development of multi-channel campaign monetization for strategic repositioning, development of sales & trade fair materials (print, online).
Lead generation: Concept, evaluation, and implementation of lead generation measures & strategies, legal assessment options, development of monitoring & 360-degree analysis for lead management with Emarsys and Tableau (data providers, lead-gen channels, activity, longevity, scoring, ROI…), optimization of data strategy (enrichment, training lead-gen business models).
Consulting on scaling the existing business model (verticalization, utilization of marketable inventory, data & reach: online, mobile, app, social, email, data, SEO).
Change Management: Responsible for the transformation process to multi-channel campaign monetization. Gathering, analyzing, and implementing holistic processes.
Involving employees and management in the change process (Jira).

Aug 2015 - Nov 2015

4 months

Berlin, Germany

Chief Marketing Officer (Interim Manager)

Goalgetter.tv AG

Development of business plan & marketing plan
Development of corporate & market entry strategy, internationalization
Development of diversification opportunities to existing product & service portfolio
Initial outreach to brands and agencies, initiating partnerships (international)
Development and presentation of pitch and sales presentations
Definition of KPIs and measurement points (tracking) for app and web
Selection of tracking providers, publisher networks to generate app installs

Jan 2013 - Jul 2015

2 years 7 months

Munich, Germany

Project Lead (Interim Manager)

M-net GmbH

Marketing Automation / CRM
Project leadership & management for vendor selection and implementation of Emarsys as an overarching marketing automation solution integrated with BSI-CRM, DWH and website & online shop
Integrated concept for multi-channel lead & prospect management and requirements engineering
Project leadership & management for CRM/Multichannel project: concept, requirements engineering, business case planning, project planning and specification of technical CRM & DWH requirements, rollout and testing of all delivery stages within the CRM system landscape (B2C, B2B) including budget planning, budget control, and full resource planning.
Cross-company stakeholder management and project presentations as well as workshops up to top management level
Concept, planning, execution, success measurement and optimization of integrated CRM/dialog measures (lead generation, customer retention, sales uplift, retention) – via email, print, call center, POS
Tendering & selection of online lead agency, CMS agency, email marketing/marketing automation service provider
Managing external service providers: development projects, email marketing & automation, SEO, CRM system, eCommerce
Development of legal guidelines for advertising consents across channels (multi-channel) plus training materials and training of all departments
Project lead & concept: SEO & lead generation in regional sales territories
SEO: concept, requirements engineering, business case planning, rollout and operation of an SEO project for local lead generation across 500+ locations. Increased M-net visibility and local sales partner presence in search engine results (Google).
Social Media: current state analysis and recommendations (shift from complaint to communication platform), strategy and measure development, social media guideline development, vendor selection for social media toolbox
E-Commerce: sub-project lead for portal and shop relaunches (classic & agile project management – Scrum) and optimization of affected processes including requirements engineering
Technology & tools: Typo3, Intershop, Jira, Confluence, eTracker, Emarsys
Concept and execution of optimizing CTAs and product presentations to increase sales in the online shop
UX optimization concept for portal and online shop
Order process optimization (conversion increase, upselling)
Referral marketing: vendor selection, business case planning & implementation of referral marketing for M-net (multi-channel), expansion and optimization of referral marketing activities

Oct 2010 - Present

14 years 10 months

Weilheim in Oberbayern, Germany

Agency & Interim Management for Marketing Automation & Coaching

xmpublishing UG (haftungsbeschränkt)

Marketing Automation / CRM, Email / Newsletter Marketing & Monetization
Digital Strategy & Business Model Development
Transformation & Change Management
Coaching
Campaign Management
Optimization and Monetization of Reach Channels
Lead Generation & Contest Marketing
EU GDPR
Training

Apr 2010 - Sep 2010

6 months

Munich, Germany

Director Media Buying

Clash Media GmbH

Media Buying
KPI controlling and optimization of purchasing conditions by 50%
Reach expansion
Efficiency improvement through standardization of communication processes
Conceptual optimization and further development of technology: increasing address quality and reducing complaint reasons

Nov 2009 - Mar 2010

5 months

Munich, Germany

Head of Sales

SC Media Group GmbH

Active new customer acquisition and consulting
Consulting, conceptualization, and implementation of social media measures
Social media monitoring & analysis

Apr 2009 - Oct 2009

7 months

Munich, Germany

Head of Lead Management

display performance GmbH

Successful lead generation in high-priced product environments such as private health insurance and investment funds
New customer acquisition for display and TV offerings
Conceptualization of a self-booking engine for image-text ads

Oct 2008 - Mar 2009

6 months

Munich, Germany

Project Lead Online Sites P.M. and Eltern

G+J Women New Media GmbH

Marketing planning and successful product development including requirements engineering for an online paid service offering from P.M. (white-label and multilingual) up to product launch. Reduced project costs by 20%.
Management of a decentralized project team (7 people) for P.M.
Search engine optimization for eltern.de

Jun 2006 - Oct 2008

2 years 5 months

Offenburg, Germany

Marketing Manager

Burda Direct interactive GmbH

Marketing Manager (Lead Management) (10/2007 – 10/2008):
Development and marketing of a new online contest ASP solution
Generation and qualification of addresses for Burda Direct, brand manufacturers, and communities.
Successful business setup (joint venture) of a relocation portal including concept, business planning, and contract negotiation.
Marketing Manager (eBusiness) & Deputy Department Head (06/2006 – 09/2007):
Concept and business planning of social commerce portals. Development of low-risk investment strategies (burdadirect.de, Gottschalks Welt, etc.).
Successful acquisition of new customers and cooperation partners.
Online marketing sales measures for Burda Direct online magazine kiosk.
Successful implementation of a multi-tenant shop system and marketing concept for key accounts

Mar 2002 - May 2006

4 years 3 months

Metzingen, Germany

Product Manager (Print & Online) / Project Lead Extranet

Hugo Boss AG

Sub-project lead: introduction of a company-wide content management and media asset management system including requirements engineering. Portal relaunch of the international dealer network (Extranet).
Optimization of global information supply via extranet and print products.
Project lead: production of print products for Hugo Boss retail.
Training and preparation of training materials for international employees in systems & services.
Development of an online communication concept for Hugo Boss to unify communication guidelines cross-media.
Introduction of database publishing and dealer advertising system: annual process cost savings of approx. EUR 750k. Streamlining of processing and acceleration of implementation.
Leadership of an international decentralized project team (12 people)
Project member in the development of the Hugo Boss eBusiness strategy (later Project Columbus).