Oliver Hofmann - Multi-Project Management Project Lead (Interim Manager)

Weilheim in Oberbayern, Germany

Experience

Oct 2022 - Present

3 years 4 months

Nuremberg, Germany

Multi-Project Management Project Lead (Interim Manager)

Federal IT Center - ITZBund

Project management, project controlling, client communication, stakeholder management, resource planning and procurement, offer planning (change requests)
Set up a central data exchange platform (Nextcloud) for storing high-resolution terrain model data
Consulting, creating and standardizing networks of lab equipment across multiple sites with connection to an overarching data exchange platform
Requirements gathering and gap analysis for providing an internet-based data exchange platform with end-to-end encryption and malware scanning
Migrating a library management system to a new 3-tier architecture
Expanding a development and test environment to include acceptance testing and production environments for a specialized application (electronic information system), including interfaces based on a 3-tier web application and creating a technical security concept
Consulting project to replace various legacy systems with a 3-tier web architecture, including data migration
Consulting project for a software simulation application, considering IT security measures and BSI standards, and requirements gathering for future IT infrastructure
Upgrading the networks of a telecom system for setting up a WebRTC solution, implementing network transitions via an SBC cluster, and standardizing the telecom system for cross-site collaboration
Building a 3-tier production and test environment to replace an existing specialized application and creating an information security concept

Sep 2021 - Sep 2022

1 year 1 month

Stuttgart, Germany

International CMS Rollout Manager (Interim Manager)

DEKRA SE

Planning and managing CMS implementation projects (FirstSpirit) based on the overall website rollout plan
Planning and managing deliverables, resources, and monitoring project progress with local project managers and the global team
Preparing, conducting, and following up rollout meetings (onboarding local teams, country-specific fit-gap workshops, status calls)
Ensuring technical project prerequisites (domain, certificates, servers, user settings, redirects) and guaranteeing go-live

Jan 2021 - Dec 2021

1 year

Hamburg, Germany

Interim Marketing Manager Technical Operations / GDPR Manager

CoreMedia GmbH

Analyzing, developing recommendations, and implementing improvements for EU GDPR / UWG data protection requirements and applying them in other European countries
Driving marketing database strategies, analyzing gaps in business data, customer acquisition strategies, and data quality practices
Scaling and improving lead management and campaign processes (HubSpot, Salesforce)
Ensuring end-to-end marketing technology stack processes
Developing reports and analyses and presenting them
Defining KPIs and implementing reporting systems

Oct 2020 - Mar 2021

6 months

Munich, Germany

Key Account Project Manager / Product Owner: Digital Marketing

AVANTGARDE - Gesellschaft für Kommunikation mbH

Project management / PO for staging an online live event in a pop-up store to showcase new products, including live interaction with top influencers for BSH Hausgeräte GmbH
Designing and launching a digital advisor at the point of sale in Austria for Philip Morris Austria, including self-service and live video conferencing solution on touchscreens
Developing and running a campaign website for Philip Morris Germany, including concept development, aligning customer requirements, testing, and technical project management

Aug 2018 - Jul 2020

2 years

Munich, Germany

Chief Product Owner: Enterprise CMS Support, Marketing Automation, Campaign & Workflow Management (Interim Manager)

Messe München GmbH

Supporting new development and integration of new requirements for modules of the FirstSpirit content management system
Gathering requirements for connecting the Canto Cumulus media database, including ImageFactory, to FirstSpirit
Analyzing opt-in generation processes for all trade shows of Messe München, considering UWG and EU GDPR
Data management and data hygiene
Trade fair digital concept development

Nov 2017 - Jul 2018

9 months

Munich, Germany

Project Manager for EU General Data Protection Regulation / Consultant for Implementing a Campaign Management System (Interim

E.ON Energie Deutschland GmbH

Development of a legally compliant and sales-oriented opt-in solution to comply with the EU GDPR, including all relevant components (texts/clauses, systems/processes/storage, data availability, traceability, correction, deletion)
Design of campaigns to increase the opt-in rate among existing customers
Training and workshops for sales and management on the EU GDPR
Consulting on the implementation of a new campaign management system
Professionalization of newsletter marketing & lead generation
Development of communication measures and workflows

Apr 2017 - Oct 2017

7 months

Frankfurt, Germany

Product Owner Competence Center / Product Manager CRM in Passenger Transport (Interim Manager)

DB Vertrieb GmbH

Product Owner for the Competence Center CRM in passenger transport (across DB Vertrieb and DB Fernverkehr) to ensure consistent customer communication and increase efficiency in CRM
Product Manager for CRM in passenger transport at DB Vertrieb and introduction of a central offer & campaign planning
Cross-company stakeholder management and presentations up to management level
Change management to harmonize processes and ways of working across different departments within DB AG

Jun 2016 - Mar 2017

10 months

Berlin, Germany

Change Manager & Project Manager CRM (Interim Manager)

Sparwelt.de

Redesign of newsletters (template, CTA-optimized modules, price tiers) and execution of newsletter campaigns & dialogue flows with Emarsys integrated with a recommendation engine
Development and training of marketing strategies to monetize the newsletter database in Emarsys, including workshops
Analysis, segmentation and optimization of the marketable address database and development of a media sales kit
Campaign conception, testing and implementation of online & lead campaigns (sales, leads, SEO)
Project management of product development for multi-channel campaign marketing and development of sales & trade show materials
Lead generation: conception, evaluation and implementation of measures as well as development of monitoring & 360-degree analysis with Emarsys and Tableau
Consulting on scaling the business model (vertical integration, maximizing marketable inventory)
Change management: transformation to multi-channel campaign marketing involving employees and management (Jira)

Aug 2015 - Nov 2015

4 months

Berlin, Germany

Chief Marketing Officer (Interim Manager)

Goalgetter.tv AG

Development of business plan & marketing plan
Development of company & market entry strategy as well as internationalization
Development of diversification options for the existing product & service range
Initial outreach to brands and agencies, initiating international collaborations
Development and presentation of pitch and sales presentations
Definition of KPIs and measurement points (tracking) for app and web
Selection of tracking providers and publisher networks to generate app installs

Jan 2013 - Jul 2015

2 years 7 months

Munich, Germany

Project Manager Marketing Automation / CRM (Interim Manager)

M-net GmbH

Vendor tender, selection and implementation of Emarsys as a marketing automation solution integrated with BSI-CRM, DWH, website and online shop
Integrated concept for multi-channel lead & prospect management as well as requirements engineering
Design, business case planning, project planning and specification of technical CRM & DWH requirements as well as rollout and testing of all stages within the CRM system landscape (B2C, B2B)
Stakeholder management and workshops up to top management level
Planning, execution, success measurement and optimization of integrated CRM/dialog measures (email, print, call center, POS)
Management of external service providers (development, email marketing, SEO, CRM system, eCommerce)
Development of legal guidelines for marketing consents and training materials
SEO project for local lead generation for 500+ locations to increase visibility
Social media strategy development and selection of toolboxes
Sub-project management of portal and shop relaunches (waterfall & agile) with UX optimization and ordering process optimization

Oct 2010 - Present

15 years 4 months

Weilheim in Oberbayern, Germany

Agency & Interim Management for Marketing Automation & Coaching

xmpublishing UG (haftungsbeschränkt)

Marketing Automation / CRM, Email / Newsletter Marketing & Promotion
Digital Strategy & Business Model Development
Transformation & Change Management
Coaching
Campaign Management
Optimization and Monetization of Reach Channels
Lead Generation & Sweepstakes Marketing
EU GDPR
Trainings

Apr 2010 - Sep 2010

6 months

Munich, Germany

Director Media Buying

Clash Media GmbH

Media Buying
Monitoring KPIs and optimizing purchase terms by 50%
Expansion of Reach
Improving efficiency through standardization of communication processes
Conceptual optimization and development of technology to boost address quality and reduce causes of complaints

Nov 2009 - Mar 2010

5 months

Munich, Germany

Head of Sales

SC Media Group GmbH

Active acquisition of new customers and consulting
Consulting, planning and implementation of social media initiatives
Social media monitoring & analysis

Apr 2009 - Oct 2009

7 months

Munich, Germany

Head of Lead Management

display performance GmbH

Successful lead generation in high-priced product areas such as private health insurance and investment funds
New customer acquisition for display and TV offers
Conceptualization of a self-booking engine for image-text ads

Oct 2008 - Mar 2009

6 months

Munich, Germany

Project Manager for Online Sites P.M. and Eltern

G+J Women New Media GmbH

Marketing planning and product development, including requirements engineering of an online paid service offering for P.M. (white-label, multilingual) through to product launch with a 20% cost reduction
Managing a decentralized project team (7 people)
Search engine optimization for eltern.de

Oct 2007 - Oct 2008

1 year 1 month

Offenburg, Germany

Marketing Manager (Lead Management)

Burda Direct interactive GmbH

Developed and marketed a new online sweepstakes ASP solution
Generated and qualified mailing lists for Burda Direct, brand manufacturers, and communities
Launched a relocation portal (joint venture), including concept development, business planning, and contract negotiations

Jun 2006 - Sep 2007

1 year 4 months

Offenburg, Germany

Marketing Manager (eBusiness) & Deputy Department Head

Burda Direct interactive GmbH

Designed and planned social commerce portals and developed low-risk investment strategies
Acquired new customers and cooperation partners
Implemented online marketing and sales measures for the online magazine kiosk
Introduced a multi-tenant shop system and developed marketing concepts for key accounts

Mar 2002 - May 2006

4 years 3 months

Product Manager (Print & Online) / Extranet Project Lead

Hugo Boss AG

Introduced a company-wide content management and media asset management system, including requirements engineering
Relaunched the international dealer network portal (Extranet)
Optimized global information delivery through the Extranet and print products
Led the production of print materials for retail
Trained and prepared training materials for international staff
Developed an online communication concept to standardize cross-media communication guidelines
Implemented database publishing and dealer ad systems, achieving annual savings of approximately €750k
Managed an internationally distributed project team (12 people)
Contributed to the development of the eBusiness strategy (Project Columbus)