Philip Scheibl
Interim & Consulting - I solve problems and make cool things work digital | worldwide | critical & original
Experience
Jan 2024 - Dec 2024
1 year Muscat, Oman
RemoteExternal Business Intelligence Lead
Ministry of Defense Sultanate of Oman
Spearheaded strategic data projects by designing and executing data-centric frameworks, streamlining data streams to optimize efficiency. Continuously enhanced and refined these strategies, ensuring seamless alignment with overarching corporate objectives. Centralized diverse data pipelines into Power BI
- Enhanced data integration by connecting on-premise SQL Server to on-premise Power BI using Gateway, achieving seamless data flow and reducing data latency by 20%.
- Secured data access by implementing OAuth 2.0 authentication for on-premise Power BI and Role Level Security
- Developed interactive drill-down maps using advanced DAX modeling, enhancing data analysis capabilities
- Optimized performance by refining data models and dashboards, reducing report load times by 50% and improving user experience significantly.
- Guided strategic transformation by collaborating with stakeholders, implementing optimization programs that aligned with business goals and improved operational efficiency.
- Led cross-functional projects and facilitated knowledge transfer, enhancing global stakeholder collaboration and achieving project milestones 15% ahead of schedule.
- Implemented On-Premise Data Warehouse.
- Engineered advanced DAX and API solutions, supporting complex data requirements and increasing analytical capabilities.
Jan 2022 - Dec 2023
1 year Munich, Germany
RemoteLead Senior Data Strategist Martech & Analytics
BMW Group AG
Institute a data-first methodology for Direct-to-Consumer Sales and Marketing Transformation for FSM. Lead the coordination, design, and execution of these processes, while continually developing and optimizing existing processes, along with their associated interfaces and responsibilities.
- Deploy a data-driven approach for User Journey and Go-To-Market strategies. Manage process-oriented projects and workshops, identifying potential weak points and architecting solutions to rectify them.
- Centralize data and MarTech strategies across 52 markets and 168 Ad-Accounts. Implement a unified Customer Data Platform (CDP) and Customer Data Hub (CDH). Manage cross-functional projects and facilitate know-how transfer for stakeholders, particularly global C-Level stakeholders.
- Oversee tracking and cross-domain optimization in Adobe Experience Manager (AEM), incorporating tools such as Adobe Analytics, Power BI, Datormama, Tableau, etc. Guide stakeholders in implementing strategic transformation and optimization programs.
- Conceive a data strategy for A.I. and manage cross-domain stakeholders regarding MarTech & SecTech centralization. Shape the introduction and refinement of new processes, BPM product futures, and their continuous optimization, digitalization, and automation.
- Implement global ePaaS (ePrivacy-as-a-Service), ensuring GDPR compliance. Enhance stakeholders' knowledge base through targeted training and coaching initiatives, including SIEM optimization.
- Conduct a global data maturity analysis. Further develop BPM product by crafting detailed process descriptions and operating instructions for global IT governance and global project assurance for MarTech & SOC
- Assume global cross-functional BPM lead roles to implement and influence the organization's Data strategy, fostering a culture of process-oriented performance management.
Aug 2021 - Present
3 years 9 monthsMarTech & Automation Expert Lead
Bora Vertriebs GmbH & Co. KG
- strategic consultant Project: Data-Driven-Marketing for CRM & E-Commerce
- User-Journey & Go-To-Market-Strategy
- Re-Launch Website & Campaign-Management
- Tracking (On- & Offline) for ITP (intelligent tracking prevention) via Re-Targeting, CRO & Tag Management
- Optimizing Google Tag Manager & Google Analytics & Tracking
Mar 2021 - Present
4 years 2 monthsMarTech & Automation Expert Lead
Next Kraftwerke GmbH
- Data-Driven-Marketing for CRM & B2B & B2C Demand- & Lead-Generation
- User-Journey & Go-To-Market-Strategy
- Re-Launch Website & Campaign-Management for all websites ( Global, GER, AT, NL, PL, FR, BE, IT)
- Tracking (On- & Offline) for ITP (intelligent tracking prevention) via Re-Targeting, CRO & Tag Management
- Optimizing Google Tag Manager & Google Analytics & Tracking
Jan 2020 - Sep 2021
9 months München, Germany
Digital Transformation Lead
Dornier MedTech GmbH
- strategic & operative leadership global digital marketing [Singapur - Tokyo - San Francisco - Munich]
- digital marketing automation [ CRM, Lead-Scoring, Google Tag Manager, DataLayer, Analytics, etc.]
- Lead-Journey & (digital) Go-To-Market-Strategy for 3 new lead product launches at DGU Convention
- Implementing Demand Generation and digital positioning within Key Opinion Leadership
Jul 2020 - Jul 2020
1 month Berlin, Germany
Founding Member | Marketing
Startups for Tomorrow e.V.
May 2020 - Mar 2021
11 months Munich, Germany
Head of Marketing
etepetete GmbH
- strategic leadership & coaching of 7 FTE performance-, brand- & influencer-marketing
- overseeing an advertising budget of 255.000€ per month
- User-Journey & Go-To-Market-Strategy | launch new FMCG-section | Re-Launch SPA-Website
- Tracking (On- & Offline) for ITP (intelligent tracking prevention) via Re-Targeting, CRO & Tag Management
- Optimizing Google Tag Manager & Google Analytics (G360 & G4) for Attribution-Model & Conversion-API
- trigger based retention marketing & CRM-automations & general automations (e.g. FB-Ad-Rules etc.
- reducing CAC to a first-sale-break-even & ø-ROAS of 6,24 | implementing digital brand-protection
- hiring & salary negotiation, general (price-) negotiations with marketing partner
- networking & building strategic alliances
- Founding Member of Startups for Tomorrow e.V.
- implementing strategic marketing-plan for 2021 with marketing-budget of ~5 million €
Nov 2019 - Mar 2020
5 months Munich, Germany
Head of Online-Marketing
Praktikawelten GmbH
- digitizing the market leader in online- & strategic-marketing-automation
- strategic leadership & coaching of 7 FTE performance-, content- & influencer-marketing
- overseeing an advertising budget of 540.000€ per year
- online Lead- & Sales-Generation | implementing Sales-CRM (Profiling, Lead-Scoring/Nurturing)
- implementing Abandon-Cart-Management, Re-Targeting & Conversion-Rate-Optimization
- reducing CAC & lifting ø-ROAS from 2,6 to 9,18
- part of the executive management
- Optimizing Google Tag Manager & Google Analytics for Attribution-Model
Jan 2019 - Dec 2023
5 yearsInterims Management, Marketing Consultant & Executive Advisory
salesprozess GmbH
Interims Tätigkeit: Praktikawelten GmbH, etepetete GmbH, Dornier MedTech GmbH, Bora Vertriebs GmbH & Co. KG, Next Kraftwerke GmbH
Consulting & Advisory Tätigkeit: Bora GmbH, Next Kraftwerke GmbH, AFC GmbH CORRECTIV gGmbH, ETG GmbH, GoLeasy GmbH, Codevertise GmbH SieMatic GmbH
Jun 2016 - Oct 2019
3 years 5 months Japan
Co-Founder & MD Marketing
consulting-jobs.com
- strategic leadership & coaching of marketing-, sales- & key-account-team + freelancer & agencies
- implementing Candidate-CRM with digital-scorecards & automations
- overseeing Marketing-Budget of 951.000€/year
- Candidate-Journey & Tracking (On- & Offline) for Re-Targeting, CRO & Tag Management
- Optimizing Google Tag Manager & Google Analytics for Attribution-Model
- hiring & salary negotiation, general (price-) negotiations with marketing partner
- 2019 exit to recruit holding co | JPN
Mar 2016 - Oct 2019
3 years 8 months Japan
Co-Founder & MD Marketing
messengerbot.de
- strategic leadership & coaching of marketing-, sales- & key-account-team + freelancer & agencies
- multi-directional digital conversations with A.I. & NLP for digital marketing
- Stats & KPI: 1.4 million SQL since May 2016 | Reducing ø-CPL by 86% | Reducing ø-CPO by 61%
- Stats & KPI: Leveraging ø-CV by 14% | Leveraging ø-LTV by 24%
- overseeing Marketing-Budget of 520.000€ per month
Jan 2015 - Dec 2023
8 years London, United Kingdom
RemoteData, Analytics & Business Intelligence Freelancer
Lloyd's of London
- Strategic data projects, design, and execution of data-centric frameworks, optimizing data streams. Persistently enhance and refine these strategies, ensuring alignment with broad corporate objectives.
- Centralizing various data pipelines towards Power BI including API Frameworks combining Datorama, Tableau, Qlik, Adobe Analytics etc.
- Optimizing SIEM-Platforms (QRadar, Splunk, etc…) in SOC environment
- Guide stakeholders in implementing strategic transformation and optimization programs
- Oversee cross-functional projects and facilitate knowledge transfer among global stakeholders.
- Implement CDP, CDH,SOC, Usecases and data pipelines, DAX & API developement etc.
- Data centralization projects optimizing data silos.
Jan 2015 - Dec 2019
3 years Japan
Chief Marketing Officer ppa
CompanyBuilder GmbH
- building & consulting digital businesses on a sustainable basis in various areas.
- building & overseeing various teams of +40 FTE & 7-digit-budgets in our digital business units.
- building automated sales-pipelines & implementing digital-data-driven marketing
Jul 2014 - Dec 2016
2 years 6 months Bayreuth, Germany
Co-Founder & Sr. Consultant
Sportökonomie Consulting e.V.
Consulting Agency specialized in Sportsponsoring, Event-Management & Market-Research.
Apr 2013 - Dec 2015
2 years 9 months Bayreuth, Germany
Co-Founder & MD Marketing
vylip GbR
Marketing Automation, Funnel Strategy, CRO (Conversion-Rate-Optimization), Lead Generation, Organic Engagement, Growth Hacking, Paid- & Earned-Media, (Social-) CRM Management
Feb 2013 - Mar 2013
2 months Nierstein, Germany
Internship
Schmidt Media OHG
Field: Strategic Olympic Partner
Sep 2011 - Dec 2011
4 months Darmstadt, Germany
Internship
Deutscher Leichtathletik-Verband
Field: PR & Media
Summary
I specialize in solving complex digital challenges and driving impactful transformations across marketing, data, and automation landscapes. With expertise in digital marketing, process optimization, and strategic development, I deliver tailored solutions that enhance efficiency, reduce costs, and unlock growth opportunities.
I excel in centralizing data pipelines, implementing advanced analytics frameworks, and optimizing tools like Power BI, Adobe Analytics, and Google Tag Manager. My ability to streamline processes and automate workflows has consistently improved operational performance, reduced latency, and elevated user experiences.
From leading global MarTech strategies to ensuring GDPR compliance with ePrivacy solutions, I bring a critical and solution-driven approach to every project. My experience spans industries such as automotive, defense, FMCG, and tech, enabling me to adapt to diverse challenges and deliver measurable results.
Let’s make your digital ecosystem work smarter, faster, and better.
Languages
German
Native
Spanish
Native
English
Advanced
French
Advanced
Education
Dec 2022 - Dec 2025
FH Burgenland
MBA Finance · Finance · Munich, Germany
Feb 2020 - Aug 2021
ENEB
Master in Big Data & Business Intelligence · Informatics · Barcelona, Spain · 4.0
Oct 2018 - Jun 2019
東洋大学 Toyo University | Tokyo
Executive MBA
Certifications & licenses
Fitness- & Gesundheitstrainer
Fitness- & Personal Trainer
Founding Member
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