Philip Scheibl
Interim & Consulting - I solve problems and make cool things work digital | worldwide | critical & original
Experience
Aug 2021 - Present
3 years 7 monthsMarTech & Automation Expert Lead
Bora Vertriebs GmbH & Co. KG
- strategic consultant Project: Data-Driven-Marketing for CRM & E-Commerce
- User-Journey & Go-To-Market-Strategy
- Re-Launch Website & Campaign-Management
- Tracking (On- & Offline) for ITP (intelligent tracking prevention) via Re-Targeting, CRO & Tag Management
- Optimizing Google Tag Manager & Google Analytics & Tracking
Mar 2021 - Present
4 yearsMarTech & Automation Expert Lead
Next Kraftwerke GmbH
- Data-Driven-Marketing for CRM & B2B & B2C Demand- & Lead-Generation
- User-Journey & Go-To-Market-Strategy
- Re-Launch Website & Campaign-Management for all websites ( Global, GER, AT, NL, PL, FR, BE, IT)
- Tracking (On- & Offline) for ITP (intelligent tracking prevention) via Re-Targeting, CRO & Tag Management
- Optimizing Google Tag Manager & Google Analytics & Tracking
Jan 2020 - Sep 2021
9 months München, Germany
Digital Transformation Lead
Dornier MedTech GmbH
- strategic & operative leadership global digital marketing [Singapur - Tokyo - San Francisco - Munich]
- digital marketing automation [ CRM, Lead-Scoring, Google Tag Manager, DataLayer, Analytics, etc.]
- Lead-Journey & (digital) Go-To-Market-Strategy for 3 new lead product launches at DGU Convention
- Implementing Demand Generation and digital positioning within Key Opinion Leadership
Jul 2020 - Jul 2020
1 month Berlin, Germany
Founding Member | Marketing
Startups for Tomorrow e.V.
May 2020 - Mar 2021
11 months Munich, Germany
Head of Marketing
etepetete GmbH
- strategic leadership & coaching of 7 FTE performance-, brand- & influencer-marketing
- overseeing an advertising budget of 255.000€ per month
- User-Journey & Go-To-Market-Strategy | launch new FMCG-section | Re-Launch SPA-Website
- Tracking (On- & Offline) for ITP (intelligent tracking prevention) via Re-Targeting, CRO & Tag Management
- Optimizing Google Tag Manager & Google Analytics (G360 & G4) for Attribution-Model & Conversion-API
- trigger based retention marketing & CRM-automations & general automations (e.g. FB-Ad-Rules etc.
- reducing CAC to a first-sale-break-even & ø-ROAS of 6,24 | implementing digital brand-protection
- hiring & salary negotiation, general (price-) negotiations with marketing partner
- networking & building strategic alliances
- Founding Member of Startups for Tomorrow e.V.
- implementing strategic marketing-plan for 2021 with marketing-budget of ~5 million €
Nov 2019 - Mar 2020
5 months Munich, Germany
Head of Online-Marketing
Praktikawelten GmbH
- digitizing the market leader in online- & strategic-marketing-automation
- strategic leadership & coaching of 7 FTE performance-, content- & influencer-marketing
- overseeing an advertising budget of 540.000€ per year
- online Lead- & Sales-Generation | implementing Sales-CRM (Profiling, Lead-Scoring/Nurturing)
- implementing Abandon-Cart-Management, Re-Targeting & Conversion-Rate-Optimization
- reducing CAC & lifting ø-ROAS from 2,6 to 9,18
- part of the executive management
- Optimizing Google Tag Manager & Google Analytics for Attribution-Model
Jan 2019 - Dec 2023
5 yearsInterims Management, Marketing Consultant & Executive Advisory
salesprozess GmbH
Interims Tätigkeit: Praktikawelten GmbH, etepetete GmbH, Dornier MedTech GmbH, Bora Vertriebs GmbH & Co. KG, Next Kraftwerke GmbH
Consulting & Advisory Tätigkeit: Bora GmbH, Next Kraftwerke GmbH, AFC GmbH CORRECTIV gGmbH, ETG GmbH, GoLeasy GmbH, Codevertise GmbH SieMatic GmbH
Jun 2016 - Oct 2019
3 years 5 months Japan
Co-Founder & MD Marketing
consulting-jobs.com
- strategic leadership & coaching of marketing-, sales- & key-account-team + freelancer & agencies
- implementing Candidate-CRM with digital-scorecards & automations
- overseeing Marketing-Budget of 951.000€/year
- Candidate-Journey & Tracking (On- & Offline) for Re-Targeting, CRO & Tag Management
- Optimizing Google Tag Manager & Google Analytics for Attribution-Model
- hiring & salary negotiation, general (price-) negotiations with marketing partner
- 2019 exit to recruit holding co | JPN
Mar 2016 - Oct 2019
3 years 8 months Japan
Co-Founder & MD Marketing
messengerbot.de
- strategic leadership & coaching of marketing-, sales- & key-account-team + freelancer & agencies
- multi-directional digital conversations with A.I. & NLP for digital marketing
- Stats & KPI: 1.4 million SQL since May 2016 | Reducing ø-CPL by 86% | Reducing ø-CPO by 61%
- Stats & KPI: Leveraging ø-CV by 14% | Leveraging ø-LTV by 24%
- overseeing Marketing-Budget of 520.000€ per month
Jan 2015 - Dec 2019
3 years Japan
Chief Marketing Officer ppa
CompanyBuilder GmbH
- building & consulting digital businesses on a sustainable basis in various areas.
- building & overseeing various teams of +40 FTE & 7-digit-budgets in our digital business units.
- building automated sales-pipelines & implementing digital-data-driven marketing
Jul 2014 - Dec 2016
2 years 6 months Bayreuth, Germany
Co-Founder & Sr. Consultant
Sportökonomie Consulting e.V.
Consulting Agency specialized in Sportsponsoring, Event-Management & Market-Research.
Apr 2013 - Dec 2015
2 years 9 months Bayreuth, Germany
Co-Founder & MD Marketing
vylip GbR
Marketing Automation, Funnel Strategy, CRO (Conversion-Rate-Optimization), Lead Generation, Organic Engagement, Growth Hacking, Paid- & Earned-Media, (Social-) CRM Management
Feb 2013 - Mar 2013
2 months Nierstein, Germany
Internship
Schmidt Media OHG
Field: Strategic Olympic Partner
Sep 2011 - Dec 2011
4 months Darmstadt, Germany
Internship
Deutscher Leichtathletik-Verband
Field: PR & Media
Summary
Digital Marketing
Process Optimization & Automation
Servant Leadership
Strategic Development & Execution
Critical Thinking
Solution Driven
Languages
German
Native
English
Advanced
Education
Oct 2018 - Jun 2019
東洋大学 Toyo University | Tokyo
Executive MBA
Oct 2014 - Jun 2015