Philip Scheibl

CEO & Owner

Munich, Germany
Experience
Jan 2022 - Present
3 years 7 months
Munich, Germany

CEO & Owner

Scheibl GmbH

  • Holding & Investments
Jan 2019 - Present
6 years 7 months
Munich, Germany

CEO & Owner

salesprozess GmbH

  • MarTech Consulting Independent MarTech, Data & BI consultant, interim, contracting & freelance.
  • 10+ projects with a focus on products that require intensive consultation
  • Optimization of strategic and operational processes for improved best practice.
  • Digital transformation to Data Driven Marketing/ Cyber Security/Fraudprotection
  • Digital communication solutions in online marketing to visualise and increase competencies, performance components, brand presence and competitive differentiation
  • BI, tracking & (financial) modell optimisation
  • Knowledge promotion and synergy networking in the business process & implementation
  • GTM strategy
  • API & data automation development
Jan 2016 - Dec 2018
3 years
Germany

Chief Marketing Officer

CompanyBuilder GmbH

  • Executive Consulting, building Digital Brands | Marketing consulting & Partner digital scaling processes
  • Leadership of Marketing & Business Development, Sales (national/international) for B2/B2C customers
  • Advising companies on digital transformation & marketing automation
  • Co-founder of two sub-brands
  • Digital sales promotion (75% consumer goods - many global players)
  • Implementation of digital processes for marketing purposes
  • Development & implementation of tracking
May 2015 - Dec 2023
8 years 8 months
United Kingdom

Freelance Power BI | Owner

p-bi.co.uk

  • UK leading independent Power BI Freelancer
  • Data, Analytics & Business Intelligence
  • Specialized in Lloyd’s of London (Insurance & Reinsurance)
  • Specialized in Finance, Tech & Data Projects
  • Specialized in SOC & Strategic Data Management
  • Specialized in Data Implementation, Data Optimization, Data Transformation, Data Consolidation
  • MS Power BI, Adobe Analytics, Datorama, Tableau, Qlik, Google Analytics , FSCM, SOC & SIEM Analytics, API, DWH, CDH etc. | Full Data & Analytics
Jan 2015 - Dec 2023
9 years
London, United Kingdom

Various Data Projects

Lloyd’s of London

  • Strategic data projects, design, and execution of data-centric frameworks, optimizing data streams. Persistently enhance and refine these strategies, ensuring alignment with broad corporate objectives.
  • Centralizing various data pipelines towards Power BI including API Frameworks combining Datorama, Tableau, Qlik, Adobe Analytics, SAP FSCM, Oracle Financial Services, MS Dynamics 365 Finance etc.
  • Optimizing SIEM-Platforms (QRadar, Splunk, etc…) in SOC environment
  • Guide stakeholders in implementing strategic transformation and optimization programs
  • Oversee cross-functional projects and facilitate knowledge transfer among global stakeholders.
  • Implement CDP, CDH,SOC, Usecases and data pipelines, DAX & API developement etc.
  • Data centralization projects optimizing data silos.
May 2013 - Dec 2015
2 years 8 months
Germany

Owner

vylip Gbr

  • Agency for Trans-Media Brandmarketing
  • Consulting & implementation of online marketing campaigns
  • Online & Social Media Marketing
  • Marketing Automation & Funnel Strategy,
  • CRO (Conversion Rate Optimisation),
  • Lead Generation & Organic Engagement,
  • Growth Hacking, Paid & Earned Media,
  • (Social) CRM Management,
  • Management of € 7 million advertising budget
Sep 2012 - Apr 2013
8 months
Germany

Contract Communication Consulting & Marketing Campaigns

Schmidt Media OHG

  • Premium communications agency - media partner of the German Olympic Committee
  • Establishment of Digital Marketing Unit
  • Implementation of digital sponsoring activation
  • Brand Re-Launch
  • Digitization of the Federal Association
  • Development of digital media
Germany

Global D2C Transformation

BMW Group AG

  • Institute a data-first methodology for Direct-to-Consumer Sales and Marketing Transformation for FSM. Lead the coordination, design, and execution of these processes, while continually developing and optimizing existing processes, along with their associated interfaces and responsibilities.
  • Deploy a data-driven approach for User Journey and Go-To-Market strategies. Manage process-oriented projects and workshops, identifying potential weak points and architecting solutions to rectify them.
  • Centralize data and MarTech strategies across 52 markets and 168 Ad-Accounts. Implement a unified Customer Data Platform (CDP) and Customer Data Hub (CDH). Manage cross-functional projects and facilitate know-how transfer for stakeholders, particularly global C-Level stakeholders including Financial Supply Chain Management
  • Oversee tracking and cross-domain optimization in Adobe Experience Manager (AEM), incorporating tools such as Adobe Analytics, Power BI, Datormama, Tableau, etc. Guide stakeholders in implementing strategic transformation and optimization programs.
  • Conceive a data strategy for A.I. and manage cross-domain stakeholders regarding MarTech & SecTech centralization. Shape the introduction and refinement of new processes, BPM product futures, and their continuous optimization, digitalization, and automation.
  • Implement global ePaaS (ePrivacy-as-a-Service), ensuring GDPR compliance. Enhance stakeholders' knowledge base through targeted training and coaching initiatives, including SIEM optimization.
  • Conduct a global data maturity analysis. Further develop BPM product by crafting detailed process descriptions and operating instructions for global IT governance and global project assurance for MarTech & SOC
  • Assume global cross-functional BPM lead roles to implement and influence the organization's Data strategy, fostering a culture of process-oriented performance management.
Germany

D2C Transformation

Bora Vertriebs GmbH & Co. KG

  • strategic lead consulting role in the implementation of data-driven marketing strategies for CRM and E-Commerce. Coordinate and lead the development and optimization of processes, including their related interfaces and responsibilities.
  • Orchestrate the conception and execution of a comprehensive User Journey and Go-To-Market stratagem. Conduct process-oriented workshops to analyze current procedures, identify inefficiencies, and devise corrective measures.
  • Spearhead the rejuvenation of the corporate website and manage campaigns (CMS / DMP / CDP). Manage cross-functional projects and facilitate the transfer of knowledge to stakeholders, particularly C-Level stakeholders.
  • Oversee the implementation of online and offline tracking systems for intelligent tracking prevention (ITP) using re-targeting strategies, conversion rate optimization (CRO), and tag management. Guide stakeholders in implementing strategic transformation and optimization programs.
  • Administer the implementation and optimization of Tag Manager, Analytics, and both client-side and server-side tracking. Shape the introduction and development of new processes, BPM product futures, along with their continuous optimization, digitalization, and automation - optimizing various Data Platforms via API to Power BI usage. Ensuring Data cleanups and actuality.
  • Lead the process of market centralization for the German-speaking areas (DACH). Enhance stakeholders' understanding and skills through targeted training and coaching.
  • Propel the evolution of our BPM product by delivering detailed process descriptions and operating instructions for global IT governance and project assurance.
  • Assume global cross-functional BPM lead roles to implement and influence the organization's BPM strategy. This includes managing cross-functional projects and fostering a culture of process-oriented performance management.
Munich, Germany

Global Digital Transformation

Dornier MedTech GmbH

  • Exercise strategic and operational leadership in global digital marketing across key international offices (Singapore, Tokyo, San Francisco, Munich). Coordinate and lead the design and execution of cross-functional end-to-end processes, and continually enhance and refine these processes and their associated interfaces and responsibilities.
  • Implement digital marketing automation strategies, leveraging tools such as CRM, Lead-Scoring, Google Tag Manager, DataLayer, Analytics, etc. Manage process-oriented projects and workshops, identify potential weak points, and conceive effective solutions to rectify them.
  • Architect and execute Lead Journey and digital Go-To-Market strategies for three new lead product launches at t. Facilitate cross-functional project management and knowledge transfer to stakeholders, particularly to global C-Level stakeholders.
  • Coordinated Financial Supply Chain Management (via SAP) to streamline financial processes for three new lead product launches (long-term capital goods), optimizing credit and collections to mitigate risks and enhance liquidity. Collaborated with external manufacturers and leveraged transfer pricing to optimize financial operations between parent and subsidiary companies. Guide stakeholders in executing strategic transformation and optimization programs.
  • Oversee online and offline tracking for Intelligent Tracking Prevention (ITP), employing re-targeting strategies, Conversion Rate Optimization (CRO), and tag management. Shape the introduction and development of new processes, BPM product futures, and their continuous optimization, digitalization, and automation.
Oman

On-Premise Power BI Implementation Lead

Ministry of Defense Sultanate of Oman

  • Spearheaded strategic data projects by designing and executing data-centric frameworks, streamlining data streams to optimize efficiency. Continuously enhanced and refined these strategies, ensuring seamless alignment with overarching corporate objectives. Centralized diverse data pipelines into Power BI
  • Enhanced data integration by connecting on-premise SQL Server to on-premise Power BI using Gateway, achieving seamless data flow and reducing data latency by 20%.
  • Secured data access by implementing OAuth 2.0 authentication for on-premise Power BI and Role Level Security
  • Developed interactive drill-down maps using advanced DAX modeling, enhancing data analysis capabilities
  • Optimized performance by refining data models and dashboards, reducing report load times by 50% and improving user experience significantly.
  • Guided strategic transformation by collaborating with stakeholders, implementing optimization programs that aligned with business goals and improved operational efficiency.
  • Led cross-functional projects and facilitated knowledge transfer, enhancing global stakeholder collaboration and achieving project milestones 15% ahead of schedule.
  • Implemented On-Premise Data Warehouse.
  • Engineered advanced DAX and API solutions, supporting complex data requirements and increasing analytical capabilities.
Germany

Post Merger Transformation

Next Kraftwerke GmbH

  • Lead the strategic formulation, design, and execution of data-centric marketing frameworks for CRM, B2B, and B2C, optimizing lead generation and demand capture. Persistently enhance and refine these strategies, ensuring alignment with broad corporate objectives.
  • Orchestrate the development and implementation of User Journey and Go-To-Market stratagems. Lead cross-divisional workshops to analyze current processes, identify inefficiencies, and innovate effective solutions to address these gaps.
  • Have full responsibility for the revitalization of our website and the management of campaigns across all international markets (GER, AT, NL, PL, FR, BE, IT). This entails the ongoing enhancement, optimization, and digitization of related procedures, along with the management of interconnected interfaces and responsibilities.
  • Direct the implementation of online and offline tracking mechanisms for intelligent tracking prevention (ITP) via re-targeting, conversion rate optimization (CRO), and tag management. Drive process-oriented projects to detect and rectify weaknesses, developing robust counteractive measures.
  • Oversee the assimilation and refinement of Tag Manager, Analytics, and tracking processes (client- and server-side). This involves leading strategic transformation efforts and optimization programs for stakeholders, closely liaising with the global ERP team and SAP S4 HANA stakeholders with Data Pipelines for Power BI.
  • Strategic integration of SAP FSCM from Parent Company into Next Kraftwerke's financial processes, optimizing direct marketing and energy trading. This enhanced financial transaction management and improved cash flow for decentralized energy resource bundling and sales.
  • Influence the introduction of novel processes and BPM product futures, ensuring their sustained evolution, digitalization, and automation. Amplify stakeholders' knowledge base presiding over training and coaching sessions.
  • Galvanize the evolution of our BPM product by providing nuanced process descriptions and operating instructions for global IT governance and project assurance.
Germany

D2C Scaling with Positive DB2

etepetete GmbH

  • Provided strategic leadership and coaching to a seven-member full-time team focused on performance marketing, brand marketing, and influencer marketing. This contributed to increased overall team performance and professional growth from 2 FTE to 7 FTE+ externals.
  • Effectively managed and optimized an advertising budget of €255,000 per month, ensuring maximum impact and ROI from allocated resources.
  • GTM strategy for Austria & Netherlands, expanding total addressable audience.
  • Developed and executed User-Journey and Go-To-Market strategies, instrumental in launching a new Fast-Moving Consumer Goods (FMCG) section and leading a successful re-launch of the SPA website.
  • Administered both online and offline tracking for Intelligent Tracking Prevention (ITP) through Re-Targeting, Conversion Rate Optimization (CRO), and Tag Management, ensuring seamless and efficient tracking across all digital platforms.
  • Led the optimization of Google Tag Manager and Google Analytics (G360 & G4) for improved Attribution Modeling and Conversion API, resulting in better data tracking and insightful campaign performance reports.
  • Instituted trigger-based retention marketing and CRM automations, including general automations like Facebook Ad Rules, which increased customer retention and satisfaction rates.
  • Implemented strategic initiatives to reduce CAC to a first-sale-break-even point while maintaining an average ROAS of 6.24. Additionally, spearheaded the implementation of digital brand protection measures to safeguard the company's online reputation. Increasing YoY revenue from 4 million to 17 million
  • Directed all aspects of human resources, including hiring, salary negotiation, and contract finalization. Also led price negotiations with marketing partners, securing favorable terms and conditions for the organization.
  • Fostered a robust network of strategic alliances that bolstered the company's growth trajectory and market presence.
  • Co-founded Startups for Tomorrow e.V., playing a pivotal role in shaping the company's strategies and culture from its inception.
Summary

Philip Scheibl's leadership experience has instilled in him a deep understanding of the significance of cultivating a conducive environment that encourages collective proficiency and mutual growth. His commitment to constructive dialogue and collaboration is firm, and he believes that outstanding outcomes are achieved through the interaction of team motivation and creativity. As Scheibl puts it, "To me, leadership does not mean ‚hierarchical structures‘. To me, a strong leader creates the environment that inspires while leading towards goal-oriented processes and performance satisfaction.“

Philip's expertise lies in building, digitalizing, and automating businesses and their respective brands, while focusing on return on investment (ROI). His approach not only preserves the core identity of each brand but also involves instituting and facilitating clear structures and digital processes. Furthermore, he endeavors to enable stakeholders and teams to reach commonly agreed goals.

As a servant-leader, Philip provides his partners with the tools needed to operate within a strategic and operational 360-degree framework. This unique approach fosters intelligent independence within organizations, thereby achieving unparalleled quality and efficiency.

In his capacity as a cooperative advisor, Philip's aim is to deploy knowledge effectively to enable durable, replicable success. He firmly believes that the foundation of scalability lies in clear structures and fluid digital business processes, coupled with a thorough understanding of these approaches.

In recent years, Philip has successfully steered numerous projects in leadership roles, achieving double-digit growth rates, and overseeing personnel & leadership responsibilities while managing teams and corporate departments.

Languages
German
Native
English
Advanced
Education
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B.Sc. · Sports, Business & Law

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M. Big Data & Business Intelligence · Big Data & Business Intelligence

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MBA Finance · Finance

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