Spearheaded strategic data projects by designing and executing data-centric frameworks, streamlining data streams to optimize efficiency. Continuously enhanced and refined these strategies, ensuring seamless alignment with overarching corporate objectives. Centralized diverse data pipelines into Power BI
Institute a data-first methodology for Direct-to-Consumer Sales and Marketing Transformation for FSM. Lead the coordination, design, and execution of these processes, while continually developing and optimizing existing processes, along with their associated interfaces and responsibilities.
Interims Tätigkeit: Praktikawelten GmbH, etepetete GmbH, Dornier MedTech GmbH, Bora Vertriebs GmbH & Co. KG, Next Kraftwerke GmbH
Consulting & Advisory Tätigkeit: Bora GmbH, Next Kraftwerke GmbH, AFC GmbH CORRECTIV gGmbH, ETG GmbH, GoLeasy GmbH, Codevertise GmbH SieMatic GmbH
Consulting Agency specialized in Sportsponsoring, Event-Management & Market-Research.
Marketing Automation, Funnel Strategy, CRO (Conversion-Rate-Optimization), Lead Generation, Organic Engagement, Growth Hacking, Paid- & Earned-Media, (Social-) CRM Management
Field: Strategic Olympic Partner
Field: PR & Media
I specialize in solving complex digital challenges and driving impactful transformations across marketing, data, and automation landscapes. With expertise in digital marketing, process optimization, and strategic development, I deliver tailored solutions that enhance efficiency, reduce costs, and unlock growth opportunities.
I excel in centralizing data pipelines, implementing advanced analytics frameworks, and optimizing tools like Power BI, Adobe Analytics, and Google Tag Manager. My ability to streamline processes and automate workflows has consistently improved operational performance, reduced latency, and elevated user experiences.
From leading global MarTech strategies to ensuring GDPR compliance with ePrivacy solutions, I bring a critical and solution-driven approach to every project. My experience spans industries such as automotive, defense, FMCG, and tech, enabling me to adapt to diverse challenges and deliver measurable results.
Let’s make your digital ecosystem work smarter, faster, and better.
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