Markus Feigelbinder - Global Director B2B SaaS and Digital Growth

Q: Where is Markus based?

Markus is based in Munich, Germany .

Q: What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Markus have?

Markus has at least 25 years of experience. During this time, Markus has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 3 years and 2 months . Note that Markus may not have shared all experience and actually has more experience.

Q: What roles would Markus be best suited for?

Based on recent experience, Markus would be well-suited for roles such as: Global Director B2B SaaS and Digital Growth, Independent Entrepreneur (Freelancing, Interim Management), Chief Marketing & Product Officer; Managing Director .

Q: What is Markus's latest experience?

Markus's most recent position is Global Director B2B SaaS and Digital Growth at Metyis GmbH .

Q: What companies has Markus worked for in recent years?

In recent years, Markus has worked for Metyis GmbH , Self-employed , and Laya Technologies GmbH .

Q: Which industries is Markus most experienced in?

Markus is most experienced in industries like Information Technology (IT) , Professional Services , and Retail . Markus also has some experience in Tourism and Hospitality , Healthcare , and Real Estate .

Q: Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Information Technology (IT) , Marketing , and Product Development . Markus also has some experience in Sales , Strategy and Planning , and Supply Chain Management .

Q: Which industries has Markus worked in recently?

Markus has recently worked in industries like Information Technology (IT) , Healthcare , and Real Estate .

Q: Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing , Product Development , and Strategy and Planning .

Recommended expert

Munich, Germany

Experience

Nov 2022 - May 2024

1 year 7 months

Netherlands

Global Director B2B SaaS and Digital Growth

Metyis GmbH

Setup the GTM of Metyis DE by defining productized offerings that enabled onboarding of 5+ enterprise clients
Successfully ran client projects like ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch eCom and a German B2B nutrition business

Jan 2021 - Present

5 years 2 months

Germany

Independent Entrepreneur (Freelancing, Interim Management)

Self-employed

Interim management & scaling coaching of SaaS & tech businesses on data-driven growth via Go-To-Market tactics, B2B product vision, strategy & monetization, org- & culture building including recruiting and developing a second management layer as well as business operating systems
Numerous projects spanning AI-enabled SaaS, eCom, digital health, circular economy, HR tech, prop tech etc.
Masterhouse GmbH / scaleup.de (2024/25) – Interim Head of Product: Reduced churn of core product by 18% within 7 months with reduced offering; launched new hybrid product; sharpened the IP of major offerings by re-focusing on business transformation instead of growth only; part of the company leadership team; restructured setup into GTM org; recruited first dedicated product FTEs
Jameda GmbH (2021/22) – Interim Head of Demand Generation, Exec Advisor: Strategic exec advisor on SaaS marketing & sales strategy to founders and CRO as well as interim manager head of demand generation for new SaaS product
Robotise AG (2022) – Interim Head of Marketing, Founder Advisor on Go-to-Market B2B: Advised a B2B commercial service robot company on international go-to-market strategy and new business model; developed a comprehensive yet cost-effective go-to-market strategy and fundraising-compatible GTM approach
Additional projects at Recup, DeepSkill, Honestly, Foxbase, Zerve etc.

Jan 2019 - Dec 2021

3 years

Germany

Chief Marketing & Product Officer; Managing Director

Laya Technologies GmbH

Built and launched a B2B SaaS API-first enterprise product offering within < 3 months
Shaped a crisp SaaS vision, translated it into an executable 12-month plan, built a remote-first product & engineering org
Secured a combined venture funding of $30m+ for Fineway/Laya to build a product-led org with sustainable GTM

Jan 2015 - Dec 2020

6 years

Germany

Chief Marketing & Product Officer; Interim CTO during Recruiting; Managing Director

Fineway GmbH

Founded a digital B2C lead gen & tour ops business with up to €15m GMV at a CAGR of 800%+ (FYs 2015-17)
Built a digital, mobile-first B2C product based on behavioral targeting, conversational intel and lead nurturing
Setup a cost-effective, light-weight operations stack including Salesforce, Placetel, a self-service BI portal, digital invoice workflows and Kantox
Grew a sales lead pipeline by creating and executing PPC, display, SEO, social, PR and CRM funnels to deliver on CpX- & ROAS targets at an annual ad spend of €1.5m
Introduced a state-of-the-art marketing stack for ROI-based campaigns via behavior tracking, attribution modelling, lead nurturing and marketing automation
Directly managed the inside sales team of 32 FTEs for 6+ months, resulting in a 29% lead conversion uplift

Jan 2014 - Dec 2015

2 years

Germany

Senior Manager eCommerce Retail (Category Leader Level)

Amazon Inc.

Ramped up a new fast-growing, high-margin retail category, including the recruitment of an instock management team
Led negotiations with key accounts to significantly increase offered product portfolio and availability

Jan 2012 - Dec 2014

3 years

Germany

Country Founder Switzerland & Austria; Global Founder; Head of Supply Chain Management, Member of Management Board

Westwing Group AG

Actively enabled growth of company from 25 to 1,550 employees in 3 years and involved in raising €200m from VCs
Managed go-to-market and P&L responsibility for Switzerland and Austria, executing against the annual business plan
Scaled supply base from 400 to 4,000+ international partners and streamlined onboarding to 100 new partners/week

Jan 2008 - Dec 2012

5 years

Netherlands

Manager Internationalization & Growth

ABeam Management Consulting

Delivered 9+ client projects across sectors including digital market entry strategies, cost efficiency programs, sales catalyst programs, supply chain programs and post-merger integrations
Focus areas: internationalization & growth strategy; eCommerce and business model generation; digital transformation and change management

Jan 2001 - Dec 2007

7 years

Germany

Senior Global Technical Advisor; Senior Technology Consultant; Team Lead CRM & Pre-Sales Solutions; SAP CRM & BI Consultant

Siemens AG

Managed global SAP CRM and BI projects in Thailand, Malaysia, China and the Middle East
Supported roll-outs in the US, Singapore, Malaysia, Japan, Russia, France, Spain, Portugal and Austria
Led CRM & pre-sales solutions team, delivering SAP CRM and BI consultancy across multiple regions

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (18 years), Professional Services (13.5 years), Retail (9 years), Tourism (6 years), Healthcare (5 years), and Real Estate (5 years).

Information Technology

Professional Services

Retail

Tourism

Healthcare

Real Estate

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (12 years), Marketing (11 years), Product Development (11 years), Sales (11 years), Strategy (10 years), and Supply Chain Management (8 years).

Information Technology

Marketing

Product Development

Sales

Strategy

Supply Chain Management

Summary

Result-oriented support for digital growth, marketing, and transformation projects – with hands-on expertise as a former founder, consultant, and digital scaleup lead.

I support large digital companies, mid-sized businesses, and consulting firms as an experienced freelance expert and interim Head of / Team Lead for Product & Marketing in developing and scaling digital products, digitizing business models, and implementing CRM and revenue tech.

What makes my profile special? It combines a founder and entrepreneur mindset (B2B & B2C), excellent digital expertise (Amazon, Westwing), international consulting experience (ABeam/Deloitte, Metyis), deep hands-on knowledge in CRM, eCom, SaaS, and marketing tech (Salesforce, Hubspot, SAP CRM, automation, CDPs, Gen-AI), and leading IT & digital projects and rollouts (Siemens, JMNCs, Fortune 500s).

Skills

Top Skills

B2b Saas
Crm Optimization Enterprise
Revenue Operations For Mid-sized Businesses
Sales Funnel
Optimization
Operationalizing Genai
Scaling Business Coach

Tool & System Experiences (Selected)

Gtm-tech & Crm: Salesforce, Hubspot, Segment, Optimove, Dynamic Yield, Activecampaign, Drip
Product Management: Agile/scrum, Azure Suite, Confluence, Asana, Chatprd, Productplan, Figma
Data & Analytics: Sql, Ga, Mixpanel, Powerbi, Tableau, Fullstory
Technical Foundations: Microservices, Apis, Swagger, Postman, Github

Ai & Automation Tools

Chatgpt (Incl. Advanced Data Analysis)
Claude
Notion Ai
Copy.ai
Midjourney
Runwayml
Custom Gpts For Internal Tooling
Market Opportunity Scans (Claude, Perplexity)
User Persona Synthesis And Icp Ideation From Crm/analytics Data
Ai-assisted Okr Planning

Industry Knowledge (Selected)

Digital Business Models
Software & Saas
E-commerce
Travel
Health
It & Mgmt Consulting

Languages

German

Native

English

Advanced

Education

Paris Lodron University of Salzburg; Salzburg Management Business School

Master in Management · Management · Salzburg, Austria

Paris Lodron University of Salzburg

Master of Business Administration, Graduated with Honours · Business Administration · Salzburg, Austria

Profile

Created

May 2025

Last Update

May 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Markus based?

Markus is based in Munich, Germany.

What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced).

How many years of experience does Markus have?

Markus has at least 25 years of experience. During this time, Markus has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 3 years and 2 months. Note that Markus may not have shared all experience and actually has more experience.

What roles would Markus be best suited for?

Based on recent experience, Markus would be well-suited for roles such as: Global Director B2B SaaS and Digital Growth, Independent Entrepreneur (Freelancing, Interim Management), Chief Marketing & Product Officer; Managing Director.

What is Markus's latest experience?

Markus's most recent position is Global Director B2B SaaS and Digital Growth at Metyis GmbH.

What companies has Markus worked for in recent years?

In recent years, Markus has worked for Metyis GmbH, Self-employed, and Laya Technologies GmbH.

Which industries is Markus most experienced in?

Markus is most experienced in industries like Information Technology (IT), Professional Services, and Retail. Markus also has some experience in Tourism and Hospitality, Healthcare, and Real Estate.

Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Information Technology (IT), Marketing, and Product Development. Markus also has some experience in Sales, Strategy and Planning, and Supply Chain Management.

Which industries has Markus worked in recently?

Markus has recently worked in industries like Information Technology (IT), Healthcare, and Real Estate.

Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing, Product Development, and Strategy and Planning.

What is Markus's education?

Markus holds a Master in Management from Paris Lodron University of Salzburg; Salzburg Management Business School and a Master in Business Administration from Paris Lodron University of Salzburg.

What is the availability of Markus?

Markus is immediately available for suitable projects.

What is the rate of Markus?

Markus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.