Markus Feigelbinder
B2B Product Lead & Marketing / Go-To-Market Expert
Experience
May 2024 - May 2025
1 year 1 monthHybrid
Interim Head of Product
Masterhouse GmbH
- Reduced churn of core product by 18% within 7 months by streamlining offering and launched new hybrid product
- Sharpened the IP of major offerings focusing on building high performance exec teams and organizational change
- Part of the company leadership team; restructured setup into go-to-market organization and recruited first dedicated product FTEs
Nov 2022 - Apr 2024
1 year 6 monthsGlobal Director eCom, SaaS & Transformation
Metyis
- Set up the go-to-market of Metyis DE by defining productized offerings that enabled onboarding of 5+ enterprise clients
- Ran client projects including ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch e-commerce and a German B2B nutrition business
Sep 2021 - May 2022
9 months Munich, Germany
Strategic Revenue Marketing Advisor
Jameda GmbH
- Served as strategic executive advisor on SaaS marketing and sales strategy to founders and CRO
- Acted as interim head of demand generation and coached the head of marketing
Jan 2019 - Aug 2021
2 years 8 months Munich, Germany
Chief Marketing & Product Officer, Co-Founder
Laya Technologies GmbH
- Built and launched a B2B SaaS API-first enterprise product offering within less than 3 months
- Shaped a crisp SaaS vision, translated into an executable 12-month plan, and built a remote-first product and engineering organization
- Secured a combined venture funding of over $30 million for Fineway/Laya to build a product-led organization with sustainable go-to-market
- Won Applied AI Startup 2021, Forbes AI Startup Winner 2020, Top 3 Winner Deloitte Technology Fast 50 Deutschland 2019, and Top 5 Winner Deloitte Technology Fast 500 EMEA 2019
Jan 2015 - Jan 2020
5 years 1 month Germany
Chief Marketing & Product Officer, Co-Founder
Fineway GmbH
- Founded a digital B2C lead generation and tour operations business achieving up to €15 million GMV at a CAGR of 800%+ (2015–2017)
- Built a mobile-first B2C product based on behavioral targeting, conversational intelligence, and lead nurturing
- Set up a cost-effective operations stack including Salesforce, Placetel, self-service BI portal, digital invoice workflows, and Kantox
- Grew the inside sales team pipeline by executing PPC, display, SEO, social, PR, and CRM funnels at an annual ad spend of €1.5 million
- Introduced a state-of-the-art marketing stack with Mixpanel, GTM, Adtriba, and Optimove, achieving strong ROI and lead nurturing results
- Managed an inside sales team of 32 FTEs for 6+ months, resulting in a 29% uplift in lead conversion
Jan 2014 - Jan 2015
1 year 1 month Germany
Senior Manager eCommerce Retail (Category Leader Level)
Amazon Inc.
- Ramped up a new fast-growing, high-margin retail category, including recruitment of an in-stock management team
- Led negotiations with key accounts to significantly increase product portfolio and availability
Jan 2011 - Dec 2015
3 years Germany
Country Founder Switzerland & Austria | Global Head of Supply Chain Management
Westwing Group AG
- Scaled supply base from 400 to over 4,000 international partners and streamlined onboarding to 100 new partners per week
- Enabled company growth from 25 to 1,550 employees in three years and supported raising €200 million in VC funding
- Held full go-to-market and P&L responsibility for Switzerland and Austria and executed against annual business plans
Jan 2008 - Jan 2012
4 years 1 monthManager Internationalization & Growth Asia-Pacific
ABeam Consulting
- Executed digital market entry strategies for EU manufacturers, retailers, and high-tech ventures into China, Korea, and Japan
- Led cost efficiency programs for a Japanese chemical industry client and sales catalyst programs for a Fortune 500 US life-science corporation across multiple European markets
- Managed supply chain improvement for an automotive client in Sweden and post-merger integration of a DAX company in Russia
Jan 2004 - Jan 2008
4 years 1 monthGlobal Senior IT Consultant, Team Lead SAP CRM & BI, International Rollout Tech Advisor
Siemens AG
- Managed global SAP CRM and BI projects in Thailand, China, Malaysia, and Saudi Arabia and supported rollouts in the US, Singapore, Japan, Russia, France, Spain, Portugal, and Austria
- Served as team lead for CRM and pre-sales solutions and delivered SAP CRM and BI consultancy
Summary
Ich helfe Konzernen und großen Mittelstandsunternehmen dabei, ihre Revenue Operations zu skalieren, CRM-Systeme gewinnbringend zu nutzen und Marketingtechnologie strategisch zu integrieren. Mit über 15 Jahren Erfahrung in der Leitung von Marketing- und Produktteams sowie dem Aufbau von digitalen Geschäftsmodellen habe ich unter anderem Unternehmen wie Amazon, Westwing und Jameda erfolgreich durch Wachstumsphasen begleitet. Als Gründer und Geschäftsführer von B2B SaaS-Unternehmen habe ich über 30 Mio. € an Risikokapital eingeworben und mehrfach Tech- und Growth Awards gewonnen. Meine Stärke liegt in der pragmatischen Implementierung von Marketingtechnologie-Lösungen und der Konzeption effektiver Sales Funnel für Konzerne mit 500+ Mitarbeitern.
Schwerpunkte:
- CRM Enterprise Solutions (Salesforce, HubSpot, Pipedrive, SAP CRM)
- Sales Funnel Optimization für Konzerne
- Revenue Operations 500+ MA
- Marketingtechnologie-Implementierung (CDPs, Automation, Gen-AI)
- CRM Optimization Enterprise
Typische Projektanfragen meiner Kunden:
- Revenue Operations Optimization: Konzeption und Implementierung eines skalierbaren CRM- und Marketingtechnologie-Stacks für internationale Vertriebsstrukturen.
- Sales Funnel Optimization Audit: Analyse bestehender Systeme und Optimierung von Leadgenerierung und Customer Retention zur Steigerung der CLV.
- B2B Growth Strategy: Entwicklung datengetriebener Marketing- und Salesstrategien für Scaleups und etablierte Digitalunternehmen.
Projekte & Erfolge (Auswahl):
Languages
German
Native
English
Advanced
Education
University of Salzburg
Master of Business Administration, Customized Executive MBA Program for worldwide active Executives with stays abroad in · Salzburg, Austria
University of Salzburg
Master in Management, International Management, Theory of Economic Sciences combined with applied knowledge from the areas of · Salzburg, Austria
University of Toronto - Rotman School of Management
International Executive MBA Module, General Management and Entrepreneurship Program, Focus on Leadership and Integrative · Toronto, Canada
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