Markus Feigelbinder
Interim Head of Product
Experience
Jan 2024 - Dec 2026
2 years Germany
HybridInterim Head of Product
Masterhouse GmbH / scaleup.de
- Reduced churn of core product by 18% within 7 months with reduced offering; launched new hybrid product.
- Sharpening the IP of major offerings by re-focusing on business transformation instead of growth only.
- Part of the company leadership team; restructured setup into GTM org; recruited 1st dedicated product FTEs.
Nov 2022 - May 2024
1 year 7 months Netherlands
Global Director B2B SaaS and Digital Growth
Metyis GmbH
- Setup the GTM of Metyis DE by defining productized offerings that enabled onboarding of 5+ enterprise clients.
- Successfully ran client projects like ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch eCom and a German B2B nutrition business.
Jan 2021 - Dec 2022
1 year Germany
Interim Head of Marketing, Founder Advisor on Go-to-Market B2B
Robotise AG
- Advised a B2B commercial service robot company on international go-to-market strategy and new business model.
- Developed a comprehensive yet cost-effective go to market strategy and fundraising compatible GTM approach.
Jan 2020 - Dec 2026
5 years Germany
Independent Entrepreneur (Freelancing, Interim Management)
Self-employed
- Interim management & scaling coaching of Digital & Tech B2B businesses.
- Interim management & scaling coaching of SaaS & tech businesses on data-driven growth via Go-To-Market tactics, B2B product vision, strategy & monetization, org- & culture building incl. recruiting and developing a 2nd management layer as well as business operating systems.
- Numerous projects spanning AI-enabled SaaS, eCom, digital health, circular economy, HR tech, prop tech etc..
- Additional projects at e.g. Recup, DeepSkill, Honestly, Foxbase, Zerve, etc.
Jan 2020 - Dec 2022
2 years Germany
Interim Head of Demand Generation, Exec Advisor
Jameda GmbH
- Strategic Exec Advisor on SaaS Marketing & Sales Strategy to Founders and CRO as well as Interim Manager Head of Demand Generation for new SaaS Product.
- Introduced a demand generation system with a data-driven CRM system (Salesforce/HubSpot) for the new SaaS business model.
Jan 2019 - Dec 2021
3 years Munich, Germany
Chief Marketing & Product Officer | Managing Director
Laya Technologies GmbH
- Built and launched a B2B SaaS API-first enterprise product offering within < 3 months.
- Shaped a crisp SaaS vision, translated into an executable 12-month, built a remote-first product & engineering org.
- Secured a combined venture funding of $30m+ for Fineway/Laya to build a product-led org with sustainable GTM.
- Scaled a B2B SaaS product.
- Implemented a sales automation platform.
Jan 2015 - Dec 2020
6 years Munich, Germany
Chief Marketing & Product Officer | Interim CTO during Recruiting | Managing Director
Fineway GmbH
- Founded a digital B2C lead gen & tour ops business with up to €15m GMV at a CAGR of 800%+ (FYs 2015-17).
- Built a digital, mobile-first B2C product based on behavioral targeting, conversational intel and lead nurturing.
- Setup a cost-effective, light-weight operations stack, consisting of Salesforce (lead & pipeline mgmt., customer service, SRM), Placetel (VoIP), self-service BI portal, digital invoice workflows, Kantox (currency hedging), ..
- Effectively grew a sales lead pipeline by creating and executing highly effective PPC, Display, SEO, Social, PR and CRM funnels to deliver on CpX- & ROAS targets at an annual ad spend of €1.5m.
- Introduced a state-of-the-art marketing stack to execute ROI-based marketing campaigns via behavior tracking (Mixpanel, GTM), attribution modelling (Adtriba), lead nurturing and marketing automation (Optimove).
- Directly managed the inside sales team of 32 FTEs for 6+ months; resulting in +29% lead conversion uplift.
- Built a data-driven lead generation strategy that resulted in an 83% revenue increase within 18 months.
Jan 2014 - Dec 2015
2 years Germany
Senior Manager eCommerce Retail (Category Leader Level)
Amazon Inc
- Ramped up a new fast-growing, high-margin retail category, including the recruitment of an instock mgmt. team.
- Leading negotiations with key accounts to significantly increase offered product portfolio and availability.
Jan 2011 - Dec 2015
3 years Germany
Country Founder Switzerland & Austria, Global Founder
Westwing Group AG (Rocket Internet)
- Actively enabled growth of company from 25 to 1.550 employees in 3 years and involved in raising funds worth €200m from VCs (Rocket Internet, Summit Partners, Holtzbrinck, TEV et al.).
- Successful go-to-market and P&L responsibility for two countries. Executed against annual business plan.
Jan 2011 - Dec 2015
3 years Germany
Head of Supply Chain Management, Member of Management Board
Westwing Group AG (Rocket Internet)
- Scaled supply base from 400 to 4,000+ international partners; streamlined onboarding to 100 new partners/week.
Jan 2008 - Dec 2013
5 years Netherlands
Manager Internationalization & Growth
Abeam Management Consulting
- Extensive management consulting track record with 9+ client projects across multiple sectors & industries, incl. digital market entry strategies of EU manufacturers, retailers and high-tech ventures to CN/ KR/ JP, cost efficiency programs at JP chemical industry client, sales catalyst program at F500 US life-science corp in FR/ ES/ PT/ PL/ BE, supply chain program at automotive client in SE, post-merger integration of DAX company in RU.
- Internationalization & Growth Strategy.
- eCommerce and Business Model Generation.
- Digital Transformation and Change Management.
Jan 2004 - Dec 2008
3 years Germany
Senior Global Technical Advisor and Senior Technology Consultant
Siemens AG
- Managed global SAP CRM/ BI projects in Thailand (Bangkok), Malaysia (Kuala Lumpur), China (Beijing) and Middle East (Jeddah, Saudi Arabia).
- Supported roll-outs in US, SG, MY, JP, RU, FR, ES, PT, AT.
Jan 2003 - Dec 2005
3 years Germany
Team Lead CRM & Pre-Sales Solutions
Siemens AG
Jan 2001 - Dec 2003
2 years Germany
SAP CRM & BI Consultant
Siemens AG
Summary
Result-oriented support for digital growth, marketing and transformation projects – with hands-on expertise as a former founder, consultant and digital scaleup lead. I assist large digital companies, upper mid-market companies and consultancies as an experienced freelance expert and interim Head of / Team Lead for Product & Marketing in the development and scaling of digital products & digitalization of business models and the implementation of CRM and revenue tech. What makes my profile special? It combines a founder and entrepreneur mindset (B2B & B2C), excellent digital expertise (Amazon, Westwing), international management consulting experience (ABeam/Deloitte, Metyis), deep hands-on knowledge in CRM, eCom, SaaS and marketing tech (Salesforce, HubSpot, SAP CRM, automation, CDPs, Gen AI) and leading IT & digital projects/rollouts (Siemens, JMNCs, Fortune 500s).
Languages
German
Native
English
Advanced
Education
Paris Lodron University of Salzburg
Master of Business Administration · Austria
Paris Lodron University of Salzburg; Salzburg Management Business School
Master in Management · Austria
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