Markus Feigelbinder

Global Director B2B SaaS and Digital Growth

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Munich, Germany

Experience

Nov 2022 - May 2024
1 year 7 months
Netherlands

Global Director B2B SaaS and Digital Growth

Metyis GmbH

  • Setup the GTM of Metyis DE by defining productized offerings that enabled onboarding of 5+ enterprise clients
  • Successfully ran client projects like ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch eCom and a German B2B nutrition business
Jan 2021 - Present
5 years
Germany

Independent Entrepreneur (Freelancing, Interim Management)

Self-employed

  • Interim management & scaling coaching of SaaS & tech businesses on data-driven growth via Go-To-Market tactics, B2B product vision, strategy & monetization, org- & culture building including recruiting and developing a second management layer as well as business operating systems
  • Numerous projects spanning AI-enabled SaaS, eCom, digital health, circular economy, HR tech, prop tech etc.
  • Masterhouse GmbH / scaleup.de (2024/25) – Interim Head of Product: Reduced churn of core product by 18% within 7 months with reduced offering; launched new hybrid product; sharpened the IP of major offerings by re-focusing on business transformation instead of growth only; part of the company leadership team; restructured setup into GTM org; recruited first dedicated product FTEs
  • Jameda GmbH (2021/22) – Interim Head of Demand Generation, Exec Advisor: Strategic exec advisor on SaaS marketing & sales strategy to founders and CRO as well as interim manager head of demand generation for new SaaS product
  • Robotise AG (2022) – Interim Head of Marketing, Founder Advisor on Go-to-Market B2B: Advised a B2B commercial service robot company on international go-to-market strategy and new business model; developed a comprehensive yet cost-effective go-to-market strategy and fundraising-compatible GTM approach
  • Additional projects at Recup, DeepSkill, Honestly, Foxbase, Zerve etc.
Jan 2019 - Dec 2021
3 years
Germany

Chief Marketing & Product Officer; Managing Director

Laya Technologies GmbH

  • Built and launched a B2B SaaS API-first enterprise product offering within < 3 months
  • Shaped a crisp SaaS vision, translated it into an executable 12-month plan, built a remote-first product & engineering org
  • Secured a combined venture funding of $30m+ for Fineway/Laya to build a product-led org with sustainable GTM
Jan 2015 - Dec 2020
6 years
Germany

Chief Marketing & Product Officer; Interim CTO during Recruiting; Managing Director

Fineway GmbH

  • Founded a digital B2C lead gen & tour ops business with up to €15m GMV at a CAGR of 800%+ (FYs 2015-17)
  • Built a digital, mobile-first B2C product based on behavioral targeting, conversational intel and lead nurturing
  • Setup a cost-effective, light-weight operations stack including Salesforce, Placetel, a self-service BI portal, digital invoice workflows and Kantox
  • Grew a sales lead pipeline by creating and executing PPC, display, SEO, social, PR and CRM funnels to deliver on CpX- & ROAS targets at an annual ad spend of €1.5m
  • Introduced a state-of-the-art marketing stack for ROI-based campaigns via behavior tracking, attribution modelling, lead nurturing and marketing automation
  • Directly managed the inside sales team of 32 FTEs for 6+ months, resulting in a 29% lead conversion uplift
Jan 2014 - Dec 2015
2 years
Germany

Senior Manager eCommerce Retail (Category Leader Level)

Amazon Inc.

  • Ramped up a new fast-growing, high-margin retail category, including the recruitment of an instock management team
  • Led negotiations with key accounts to significantly increase offered product portfolio and availability
Jan 2012 - Dec 2014
3 years
Germany

Country Founder Switzerland & Austria; Global Founder; Head of Supply Chain Management, Member of Management Board

Westwing Group AG

  • Actively enabled growth of company from 25 to 1,550 employees in 3 years and involved in raising €200m from VCs
  • Managed go-to-market and P&L responsibility for Switzerland and Austria, executing against the annual business plan
  • Scaled supply base from 400 to 4,000+ international partners and streamlined onboarding to 100 new partners/week
Jan 2008 - Dec 2012
5 years
Netherlands

Manager Internationalization & Growth

ABeam Management Consulting

  • Delivered 9+ client projects across sectors including digital market entry strategies, cost efficiency programs, sales catalyst programs, supply chain programs and post-merger integrations
  • Focus areas: internationalization & growth strategy; eCommerce and business model generation; digital transformation and change management
Jan 2001 - Dec 2007
7 years
Germany

Senior Global Technical Advisor; Senior Technology Consultant; Team Lead CRM & Pre-Sales Solutions; SAP CRM & BI Consultant

Siemens AG

  • Managed global SAP CRM and BI projects in Thailand, Malaysia, China and the Middle East
  • Supported roll-outs in the US, Singapore, Malaysia, Japan, Russia, France, Spain, Portugal and Austria
  • Led CRM & pre-sales solutions team, delivering SAP CRM and BI consultancy across multiple regions

Summary

Result-oriented support for digital growth, marketing, and transformation projects – with hands-on expertise as a former founder, consultant, and digital scaleup lead.

I support large digital companies, mid-sized businesses, and consulting firms as an experienced freelance expert and interim Head of / Team Lead for Product & Marketing in developing and scaling digital products, digitizing business models, and implementing CRM and revenue tech.

What makes my profile special? It combines a founder and entrepreneur mindset (B2B & B2C), excellent digital expertise (Amazon, Westwing), international consulting experience (ABeam/Deloitte, Metyis), deep hands-on knowledge in CRM, eCom, SaaS, and marketing tech (Salesforce, Hubspot, SAP CRM, automation, CDPs, Gen-AI), and leading IT & digital projects and rollouts (Siemens, JMNCs, Fortune 500s).

Skills

Top Skills

  • B2b Saas
  • Crm Optimization Enterprise
  • Revenue Operations For Mid-sized Businesses
  • Sales Funnel
  • Optimization
  • Operationalizing Genai
  • Scaling Business Coach

Tool & System Experiences (Selected)

  • Gtm-tech & Crm: Salesforce, Hubspot, Segment, Optimove, Dynamic Yield, Activecampaign, Drip
  • Product Management: Agile/scrum, Azure Suite, Confluence, Asana, Chatprd, Productplan, Figma
  • Data & Analytics: Sql, Ga, Mixpanel, Powerbi, Tableau, Fullstory
  • Technical Foundations: Microservices, Apis, Swagger, Postman, Github

Ai & Automation Tools

  • Chatgpt (Incl. Advanced Data Analysis)
  • Claude
  • Notion Ai
  • Copy.ai
  • Midjourney
  • Runwayml
  • Custom Gpts For Internal Tooling
  • Market Opportunity Scans (Claude, Perplexity)
  • User Persona Synthesis And Icp Ideation From Crm/analytics Data
  • Ai-assisted Okr Planning

Industry Knowledge (Selected)

  • Digital Business Models
  • Software & Saas
  • E-commerce
  • Travel
  • Health
  • It & Mgmt Consulting

Languages

German
Native
English
Advanced

Education

Paris Lodron University of Salzburg; Salzburg Management Business School

Master in Management · Management · Salzburg, Austria

Paris Lodron University of Salzburg

Master of Business Administration, Graduated with Honours · Business Administration · Salzburg, Austria

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