Markus F.
Interim Head of Product
Experience
Jan 2024 - Dec 2025
2 yearsGermany
HybridInterim Head of Product
Masterhouse GmbH / scaleup.de
- Reduced churn of core product by 18% within 7 months with a simpler offering; launched a new hybrid product.
- Sharpened the IP of major offerings by refocusing on business transformation instead of growth only.
- Part of the company leadership team; restructured the setup into a GTM org; recruited the first dedicated product FTEs.
Nov 2022 - May 2024
1 year 7 monthsNetherlands
Global Director B2B SaaS and Digital Growth
Metyis GmbH
- Set up the GTM for Metyis Germany by defining productized offerings that enabled onboarding of 5+ enterprise clients.
- Successfully ran client projects like ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch e-commerce and a German B2B nutrition business.
Jan 2022 - Dec 2022
1 yearGermany
Interim Head of Marketing, Founder Advisor on Go-to-Market B2B
Robotise AG
- Advised a B2B commercial service robot company on international go-to-market strategy and new business model.
- Developed a comprehensive yet cost-effective go-to-market strategy and a fundraising-compatible GTM approach.
Jan 2021 - Dec 2025
5 yearsGermany
Independent Entrepreneur (Freelancing, Interim Management)
Self-employed
- Interim management & scaling coaching of digital & tech B2B businesses.
- Interim management & scaling coaching of SaaS & tech businesses on data-driven growth via go-to-market tactics, B2B product vision, strategy & monetization, org & culture building including recruiting and developing a second management layer as well as business operating systems.
- Numerous projects spanning AI-enabled SaaS, e-commerce, digital health, circular economy, HR tech, prop tech, etc.
- Additional projects at e.g. Recup, DeepSkill, Honestly, Foxbase, Zerve, etc.
Jan 2021 - Dec 2022
2 yearsGermany
Interim Head of Demand Generation, Exec Advisor
Jameda GmbH
- Strategic exec advisor on SaaS marketing & sales strategy to founders and CRO, as well as interim manager head of demand generation for a new SaaS product.
- Introduced a demand generation system with a data-driven CRM (Salesforce/HubSpot) for the new SaaS business model.
Jan 2019 - Dec 2021
3 yearsMunich, Germany
Chief Marketing & Product Officer | Managing Director
Laya Technologies GmbH
- Built and launched a B2B SaaS API-first enterprise product offering within 3 months.
- Shaped a clear SaaS vision, translated it into an executable 12-month plan, built a remote-first product & engineering org.
- Secured combined venture funding of over $30m for Fineway/Laya to build a product-led org with sustainable GTM.
- Scaled a B2B SaaS product.
- Implemented a sales automation platform.
Jan 2015 - Dec 2020
6 yearsMunich, Germany
Chief Marketing & Product Officer | Interim CTO during Recruiting | Managing Director
Fineway GmbH
- Founded a digital B2C lead gen & tour ops business with up to €15m GMV at a CAGR of over 800% (FY 2015–17).
- Built a digital, mobile-first B2C product based on behavioral targeting, conversational intelligence, and lead nurturing.
- Set up a cost-effective, lightweight operations stack, including Salesforce (lead & pipeline management, customer service, SRM), Placetel (VoIP), a self-service BI portal, digital invoice workflows, Kantox (currency hedging), and more.
- Grew a sales lead pipeline by creating and executing highly effective PPC, display, SEO, social, PR, and CRM funnels to meet CpX and ROAS targets at an annual ad spend of €1.5m.
- Introduced a state-of-the-art marketing stack to run ROI-based campaigns via behavior tracking (Mixpanel, GTM), attribution modeling (Adtriba), lead nurturing, and marketing automation (Optimove).
- Directly managed the inside sales team of 32 FTEs for over 6 months, resulting in a 29% lead conversion uplift.
- Built a data-driven lead generation strategy that led to an 83% revenue increase in 18 months.
Jan 2014 - Dec 2015
2 yearsGermany
Senior Manager eCommerce Retail (Category Leader Level)
Amazon Inc
- Ramped up a new fast-growing, high-margin retail category, including recruiting an inventory management team.
- Led negotiations with key accounts to significantly expand the offered product portfolio and availability.
Jan 2012 - Dec 2014
3 yearsGermany
Country Founder Switzerland & Austria, Global Founder
Westwing Group AG (Rocket Internet)
- Helped grow the company from 25 to 1,550 employees in 3 years and participated in raising €200m from VCs (Rocket Internet, Summit Partners, Holtzbrinck, TEV, etc.).
- Owned go-to-market and P&L responsibility for two countries, executing against the annual business plan.
Jan 2012 - Dec 2014
3 yearsGermany
Head of Supply Chain Management, Member of Management Board
Westwing Group AG (Rocket Internet)
- Scaled the supply base from 400 to over 4,000 international partners; streamlined onboarding to 100 new partners per week.
Jan 2008 - Dec 2012
5 yearsNetherlands
Manager Internationalization & Growth
Abeam Management Consulting
- Extensive consulting track record with 9+ client projects across multiple sectors & industries, including digital market entry strategies for EU manufacturers, retailers, and high-tech ventures into China, Korea, and Japan; cost efficiency programs at a Japanese chemical client; a sales catalyst program at a Fortune 500 US life-science company in France, Spain, Portugal, Poland, and Belgium; a supply chain program at an automotive client in Sweden; and a post-merger integration of a DAX company in Russia.
- Internationalization & growth strategy.
- e-commerce and business model generation.
- Digital transformation and change management.
Jan 2005 - Dec 2007
3 yearsGermany
Senior Global Technical Advisor and Senior Technology Consultant
Siemens AG
- Managed global SAP CRM/BI projects in Thailand (Bangkok), Malaysia (Kuala Lumpur), China (Beijing), and the Middle East (Jeddah, Saudi Arabia).
- Supported rollouts in the US, Singapore, Malaysia, Japan, Russia, France, Spain, Portugal, and Austria.
Jan 2003 - Dec 2005
3 yearsGermany
Team Lead CRM & Pre-Sales Solutions
Siemens AG
Jan 2001 - Dec 2002
2 yearsGermany
SAP CRM & BI Consultant
Siemens AG
Summary
Result-oriented support for digital growth, marketing, and transformation projects – with hands-on expertise as an ex-founder, consultant, and digital scale-up lead.
I support large digital companies, upper mid-market businesses, and consultancies as an experienced freelance expert and interim head of / team lead for Product & Marketing in the development and scaling of digital products, digitalization of business models, and implementation of CRM and revenue tech.
What makes my profile special? It combines a founder and entrepreneurial mindset (B2B & B2C), excellent digital expertise (Amazon, Westwing), international consulting experience (ABeam/Deloitte, Metyis), deep hands-on knowledge in CRM, e-commerce, SaaS, and marketing tech (Salesforce, HubSpot, SAP CRM, automation, CDPs, Gen-AI), and leadership of IT & digital projects and rollouts (Siemens, major MNCs, Fortune 500s).
Languages
German
NativeEnglish
AdvancedEducation
Paris Lodron University of Salzburg
Master of Business Administration · Austria
Paris Lodron University of Salzburg; Salzburg Management Business School
Master in Management · Austria
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