Robert B.
Owner
Experience
Apr 2024 - Present
1 year 9 monthsOwner
Summitiq
- Consulting and interim management for industries such as Health, Human Resources, SMCG, Fashion, E-Commerce and E-Learning.
- Positioning and establishment of the children's brand Minitales: Awarded 'Amazon Choice' in under 30 days.
- Building an e-learning platform (CMS, CRM, EMS, E-Commerce, Marketing) for a Steinbeis consulting company (technical design).
- Mandate for selling a service company (in progress).
Jul 2020 - Sep 2023
3 years 3 monthsChief Executive Officer
Metabolic Balance Gmbh & Co. Kg
- Successful development and scaling of a B2C e-commerce with marketing & sales funnels as an additional revenue stream, CAGR +348% (2020 to 2023).
- B2B new customer acquisition of A and B partners (e.g. doctors, pharmacists, alternative practitioners) on a long-term basis: avg. approx. 30 customers / €0.3M p.a.
- Implementation of lean management initiatives to introduce a customer-centric digital system landscape ('Headless Technology') and reduce service provider costs (-25% / -€0.3M p.a.).
- Successful product launch (based on 'Customer-Co-Creation') for long Covid patients: revenue +10% vs. 2022 (B2C & B2B).
- Building a medical advisor team, strong corporate partnerships and political successes at the association level (including the Federal Association of Medium-Sized Businesses).
- Successfully acquired investors (PE, six-figure) for growth financing with a completed business plan (balance sheet, P&L, cash flow).
Apr 2018 - Jun 2020
2 years 3 monthsChief Operating Officer
Rs For Business Gmbh
- Successful turnaround with cost savings of €0.3M and a revenue increase of €0.6M.
- Significant improvements in company KPIs through digitalization, innovative employer branding and marketing concepts (e.g. reducing cost-per-application by 31% while increasing the number of applicants by 65%).
- B2B new customer acquisition of A partners (avg. approx. 15 customers / €0.15M p.a.) and increased sales efficiency (doubling the offer acceptance rate).
- Building cost-effective recruiting channels and eliminating uneconomical approaches.
Sep 2017 - Apr 2018
8 monthsInternational Sales Director
Ketten Wälder Gmbh
- Doubled revenue with A customers (+€0.4M) and improved customer satisfaction by shortening response and quotation times.
- Realigned the product strategy by eliminating uneconomical areas and strengthening profitable product segments (EBITDA 2018: +1.5% vs. 2016).
- Analyzed and eliminated faulty ERP processes as well as inefficient logistics and sales processes.
- Created a company & sales cockpit ('KPIs') for continuous monitoring and deriving lean management goals.
Sep 2015 - Dec 2017
2 years 4 monthsChief Executive Officer & Co-Founder
Beverho Gmbh
- Developed the company vision and business plan, including supply chain and manufacturing strategy.
- Defined the pricing architecture, target audiences, media plan and product policy.
- Established network partnerships with mid-sized companies and at association level.
- Successfully acquired seed investors (approx. €0.1M).
- Winner of the Munich business plan competition.
Jun 2013 - Jun 2015
2 years 1 monthAssistance Of The Board
Willy Bogner Gmbh & Co. KG AA
- Global distribution planning and control (online, wholesale, retail – over 60 countries and more than 1,800 clients).
- Professionalized KPI monitoring by developing sales reporting tools and risk analyses.
- Prepared an exposé for M&A transactions, including business plan development and coordination with Goldman Sachs.
- Designed management presentations and recommendations for cost reduction and revenue growth.
- Increased efficiency of the inside sales team (about 20 staff) and led lean management initiatives to optimize IT processes.
Sep 2011 - Jun 2013
1 year 10 monthsE-Commerce Manager
Homeshopping Gmbh & Co. KG
- Led the project and successfully launched fire-and-ice.com.
- Conducted an omnichannel study with 1,000 participants and derived an effective marketing strategy.
- Optimized KPIs such as conversion rate and average cart size.
- Crafted the media plan and expanded curated shopping and social commerce.
Jun 2008 - Sep 2011
3 years 4 monthsManager Customer Service
Willy Bogner Gmbh & Co. KG AA
- Managed key accounts for reorders worldwide.
- Handled budget and assortment planning for Bogner Fire + Ice inventory (approx. €1.5M).
- Successfully built and scaled a B2B webshop as an additional revenue stream, achieving a CAGR of 167% (2008 to 2011).
Summary
Transforming companies with a future focus and taking them to new growth levels has been my drive for over 15 years. As a neo-generalist, I can model strategic business initiatives and successfully implement them thanks to my management experience. My motivating-cooperative leadership style and keen sensitivity in working with team members create a performance-enhancing, respectful culture and enable the building of sustainable, partnership-based business relationships.
Languages
German
AdvancedEnglish
IntermediateEducation
Oct 2024 - Jun 2027
Middlesex University
Doctor of Business Administration · Business Administration · London, United Kingdom
Oct 2013 - Jun 2015
FOM Hochschule München
Master of Arts, Success factors in selective distribution: development of a criteria catalog using the example of a premium · Arts · Munich, Germany · 1.3
Oct 2009 - Jun 2012
FOM Hochschule München
Bachelor of Arts, social commerce considering the influencing factors for effective eWOM from the recipient's perspective: · Arts · Munich, Germany · 1.3
...and 1 more
Certifications & licenses
Amazon-Choice-Award
BVMW Health Expert Circle
Sales Diploma
Jürgen Höller Akademie
Marketing Diploma
Jürgen Höller Akademie
Personnel Service Provider Update and Tuning
Cubeware Cockpit V6pro Basics
Top Selling Professional
Microsoft Office
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