Robert Buschbacher
Owner
Experience
Apr 2024 - Present
1 year 4 monthsOwner
Summitiq
- Consulting and interim management for industries like health, human resources, FMCG, fashion, e-commerce and e-learning.
- Positioning and launch of the children’s brand Minitales: “Amazon Choice” award in under 30 days.
- Building an e-learning platform (CMS, CRM, EMS, e-commerce, marketing) for Steinbeis consulting firm (technical engineering).
- Mandate for selling a service company (in progress).
Jul 2020 - Sep 2023
3 years 3 monthsChief Executive Officer
Metabolic Balance Gmbh & Co. Kg
- Successful build and scaling of a B2C e-commerce with marketing & sales funnels as an additional revenue pillar, CAGR +348% (2020 to 2023).
- B2B new client acquisition of A and B partners (e.g. doctors, pharmacists, naturopaths) on a long-term basis: avg about 30 clients / €0.3 M p.a.
- Implementation of lean management initiatives to introduce a customer-centered digital system landscape (“Headless Technology”) and reduce service provider costs (–25% / –€0.3 M p.a.).
- Successful product launch (based on “Customer Co-Creation”) for long-Covid patients: revenue +10% y. 2022 (B2C & B2B).
- Building a medical advisor team, strong corporate partnerships and political successes at association level (e.g. Federal Association of Medium-Sized Businesses).
- Successful acquisition of investors (PE, six-figure) for growth financing with business plan prepared (balance sheet, P&L, CF).
Apr 2018 - Jun 2020
2 years 3 monthsChief Operating Officer
Rs For Business Gmbh
- Successful turnaround with cost savings of €0.3 M and revenue increase of €0.6 M.
- Significant improvements in company KPIs through digitalization, innovative employer branding and marketing concepts (e.g. reducing cost-per-application by 31% while increasing applications by 65%).
- B2B new client acquisition of A partners (avg about 15 clients / €0.15 M p.a.) and increased sales efficiency (doubling the offer-accept rate).
- Building cost-effective recruiting channels and eliminating unprofitable approaches.
Sep 2017 - Apr 2018
8 monthsInternational Sales Director
Ketten Wälder Gmbh
- Doubling revenue with A clients (+€0.4 M) and improved customer satisfaction through shorter response and quote times.
- Realignment of the product strategy by eliminating unprofitable areas and strengthening profitable product lines (EBITDA 2018: +1.5% vs 2016).
- Analysis and elimination of faulty ERP and inefficient logistics and sales processes.
- Creation of a company & sales cockpit (“KPIs”) for ongoing monitoring and setting lean management goals.
Sep 2015 - Dec 2017
2 years 4 monthsChief Executive Officer & Co-Founder
Beverho Gmbh
- Developing the company vision and business plan, including supply chain and manufacturing strategy.
- Defining the pricing structure, target groups, media plan and product policy.
- Network partnerships with mid-sized companies and at the association level.
- Successful acquisition of seed investors (about €0.1 M).
- Winner of the Munich business plan competition.
Jun 2013 - Jun 2015
2 years 1 monthAssistance Of The Board
Willy Bogner Gmbh & Co. KG AA
- Global distribution planning and management (online, wholesale, retail – over 60 countries and more than 1,800 customers).
- Professionalization of KPI monitoring by developing sales reporting tools and risk analyses.
- Preparing an exposé for M&A transactions, including business plan development and coordination with Goldman Sachs.
- Designing management presentations and recommendations for cost reduction and revenue growth.
- Improving the efficiency of the inside sales team (about 20 people) and lean management initiatives for IT process optimization.
Sep 2011 - Jun 2013
1 year 10 monthsE-Commerce Manager
Homeshopping Gmbh & Co. KG
- Project management and successful implementation of fire-and-ice.com.
- Conducting an omni-channel study with n = 1,000 participants and deriving an effective marketing strategy.
- Optimizing KPIs like conversion rate and cart size.
- Designing the media plan, expanding curated shopping and social commerce.
Jun 2008 - Sep 2011
3 years 4 monthsManager Customer Service
Willy Bogner Gmbh & Co. KG AA
- Key account management of reorders worldwide.
- Budget responsibility and assortment planning for warehouse stock Bogner Fire + Ice (budget about €1.5 M).
- Successful build and scaling of a B2B webshop as an additional revenue pillar, CAGR +167% (2008 to 2011).
Summary
Transforming companies for the future and raising them to new growth levels has been my drive for over 15 years. As a neo-generalist, I can model strategic business initiatives and, thanks to my management experience, successfully implement them. My motivating-cooperative leadership style and keen sensitivity in dealing with team members create a performance-enhancing, respectful culture and enable the building of sustainable, partnership-based business relationships.
Languages
German
AdvancedEnglish
Intermediate Education
Oct 2024 - Jun 2027
Middlesex University
Doctor of Business Administration · Business Administration · London, United Kingdom
Oct 2013 - Jun 2015
FOM Hochschule München
Master of Arts, Success Factors in Selective Distribution: Creating a Criteria Catalog using the Example of a Premium Brand · Arts · Munich, Germany · 1,3
Oct 2009 - Jun 2012
FOM Hochschule München
Bachelor of Arts, Social Commerce Considering the Influencing Factors for Effective eWOM from the Recipient’s Perspective: · Arts · Munich, Germany · 1,3
...and 1 more
Certifications & licenses
Amazon-Choice-Award
Health Expert Circle BVMW
Sales Diplom
Jürgen Höller Akademie
Marketing Diplom
Jürgen Höller Akademie
Personnel Service Provider Update and Tuning
Cubeware Cockpit V6pro Basics
Top Selling Professional
Microsoft Office
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