Robert B.

Owner

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Munich, Germany

Experience

Apr 2024 - Present
1 year 9 months

Owner

Summitiq

  • Consulting and interim management for industries such as Health, Human Resources, SMCG, Fashion, E-Commerce and E-Learning.
  • Positioning and establishment of the children's brand Minitales: Awarded 'Amazon Choice' in under 30 days.
  • Building an e-learning platform (CMS, CRM, EMS, E-Commerce, Marketing) for a Steinbeis consulting company (technical design).
  • Mandate for selling a service company (in progress).
Jul 2020 - Sep 2023
3 years 3 months

Chief Executive Officer

Metabolic Balance Gmbh & Co. Kg

  • Successful development and scaling of a B2C e-commerce with marketing & sales funnels as an additional revenue stream, CAGR +348% (2020 to 2023).
  • B2B new customer acquisition of A and B partners (e.g. doctors, pharmacists, alternative practitioners) on a long-term basis: avg. approx. 30 customers / €0.3M p.a.
  • Implementation of lean management initiatives to introduce a customer-centric digital system landscape ('Headless Technology') and reduce service provider costs (-25% / -€0.3M p.a.).
  • Successful product launch (based on 'Customer-Co-Creation') for long Covid patients: revenue +10% vs. 2022 (B2C & B2B).
  • Building a medical advisor team, strong corporate partnerships and political successes at the association level (including the Federal Association of Medium-Sized Businesses).
  • Successfully acquired investors (PE, six-figure) for growth financing with a completed business plan (balance sheet, P&L, cash flow).
Apr 2018 - Jun 2020
2 years 3 months

Chief Operating Officer

Rs For Business Gmbh

  • Successful turnaround with cost savings of €0.3M and a revenue increase of €0.6M.
  • Significant improvements in company KPIs through digitalization, innovative employer branding and marketing concepts (e.g. reducing cost-per-application by 31% while increasing the number of applicants by 65%).
  • B2B new customer acquisition of A partners (avg. approx. 15 customers / €0.15M p.a.) and increased sales efficiency (doubling the offer acceptance rate).
  • Building cost-effective recruiting channels and eliminating uneconomical approaches.
Sep 2017 - Apr 2018
8 months

International Sales Director

Ketten Wälder Gmbh

  • Doubled revenue with A customers (+€0.4M) and improved customer satisfaction by shortening response and quotation times.
  • Realigned the product strategy by eliminating uneconomical areas and strengthening profitable product segments (EBITDA 2018: +1.5% vs. 2016).
  • Analyzed and eliminated faulty ERP processes as well as inefficient logistics and sales processes.
  • Created a company & sales cockpit ('KPIs') for continuous monitoring and deriving lean management goals.
Sep 2015 - Dec 2017
2 years 4 months

Chief Executive Officer & Co-Founder

Beverho Gmbh

  • Developed the company vision and business plan, including supply chain and manufacturing strategy.
  • Defined the pricing architecture, target audiences, media plan and product policy.
  • Established network partnerships with mid-sized companies and at association level.
  • Successfully acquired seed investors (approx. €0.1M).
  • Winner of the Munich business plan competition.
Jun 2013 - Jun 2015
2 years 1 month

Assistance Of The Board

Willy Bogner Gmbh & Co. KG AA

  • Global distribution planning and control (online, wholesale, retail – over 60 countries and more than 1,800 clients).
  • Professionalized KPI monitoring by developing sales reporting tools and risk analyses.
  • Prepared an exposé for M&A transactions, including business plan development and coordination with Goldman Sachs.
  • Designed management presentations and recommendations for cost reduction and revenue growth.
  • Increased efficiency of the inside sales team (about 20 staff) and led lean management initiatives to optimize IT processes.
Sep 2011 - Jun 2013
1 year 10 months

E-Commerce Manager

Homeshopping Gmbh & Co. KG

  • Led the project and successfully launched fire-and-ice.com.
  • Conducted an omnichannel study with 1,000 participants and derived an effective marketing strategy.
  • Optimized KPIs such as conversion rate and average cart size.
  • Crafted the media plan and expanded curated shopping and social commerce.
Jun 2008 - Sep 2011
3 years 4 months

Manager Customer Service

Willy Bogner Gmbh & Co. KG AA

  • Managed key accounts for reorders worldwide.
  • Handled budget and assortment planning for Bogner Fire + Ice inventory (approx. €1.5M).
  • Successfully built and scaled a B2B webshop as an additional revenue stream, achieving a CAGR of 167% (2008 to 2011).

Summary

Transforming companies with a future focus and taking them to new growth levels has been my drive for over 15 years. As a neo-generalist, I can model strategic business initiatives and successfully implement them thanks to my management experience. My motivating-cooperative leadership style and keen sensitivity in working with team members create a performance-enhancing, respectful culture and enable the building of sustainable, partnership-based business relationships.

Languages

German
Advanced
English
Intermediate

Education

Oct 2024 - Jun 2027

Middlesex University

Doctor of Business Administration · Business Administration · London, United Kingdom

Oct 2013 - Jun 2015

FOM Hochschule München

Master of Arts, Success factors in selective distribution: development of a criteria catalog using the example of a premium · Arts · Munich, Germany · 1.3

Oct 2009 - Jun 2012

FOM Hochschule München

Bachelor of Arts, social commerce considering the influencing factors for effective eWOM from the recipient's perspective: · Arts · Munich, Germany · 1.3

...and 1 more

Certifications & licenses

Amazon-Choice-Award

BVMW Health Expert Circle

Sales Diploma

Jürgen Höller Akademie

Marketing Diploma

Jürgen Höller Akademie

Personnel Service Provider Update and Tuning

Cubeware Cockpit V6pro Basics

Top Selling Professional

Microsoft Office

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