Robert Buschbacher

Q: Where is Robert based?

Robert is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Robert speak?

Robert speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Robert have?

Robert has at least 17 years of experience. During this time, Robert has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 2 years and 1 month . Note that Robert may not have shared all experience and actually has more experience.

Q: What is Robert's latest experience?

Robert's most recent position is Owner at SUMMITIQ .

Q: What companies has Robert worked for in recent years?

In recent years, Robert has worked for SUMMITIQ and METABOLIC BALANCE GMBH & CO. KG .

Q: Which industries is Robert most experienced in?

Robert is most experienced in industries like Fashion and Apparel , Healthcare , and Professional Services . Robert also has some experience in Retail , Information Technology (IT) , and Food and Beverage .

Q: Which business areas is Robert most experienced in?

Robert is most experienced in business areas like Sales , Marketing , and Strategy and Planning . Robert also has some experience in Product Development , Customer Service , and Logistics .

Q: Which industries has Robert worked in recently?

Robert has recently worked in industries like Healthcare , Information Technology (IT) , and Education .

Q: Which business areas has Robert worked in recently?

Robert has recently worked in business areas like Marketing , Product Development , and Sales .

Recommended expert

Munich, Germany

Experience

Apr 2024 - Present

1 year 11 months

Owner

SUMMITIQ

"More than management consulting": consulting & interim management.
Industries, among others: Health, Human Resources, SMCG, Fashion, E-Commerce, E-Learning
Recent mandates and achievements:
Positioning and establishment of a children's brand
Building an e-learning platform (CMS, CRM, EMS, E-Commerce, Marketing) for a Steinbeis consulting company (technical engineering)
Mandate for the sale of a service company (wip)

Jul 2020 - Sep 2023

3 years 3 months

Chief Executive Officer

METABOLIC BALANCE GMBH & CO. KG

Expert in growth and lean management strategies in the (e)-health industry, SaaS, B2B & B2C
Transformation: market penetration and revenue growth, 2022 revenue = €2.2M
Successful build and scaling of B2C E-Commerce with marketing & sales funnels as an additional revenue stream, CAGR +348% (2020 to 2023)
B2B new client acquisition of A and B partners (e.g., doctors, pharmacists, naturopaths): avg. ~30 clients / €0.3M p.a.
Implemented lean management initiatives to introduce a customer-centric digital system landscape ("headless technology") and reduce service provider costs (-25% / -€0.3M p.a.)
Successful product launch (based on "customer co-creation") for Long-Covid patients: +10% revenue in 2022 (B2C & B2B)
Built a medical advisor team, corporate partnerships, and political successes at association level (e.g., Federal Association of Medium-Sized Businesses)
Successfully secured investors (PE, six-figure) for growth financing with a developed business plan
Proven expertise in turnaround strategies, financial restructuring and stakeholder management

Apr 2018 - Jun 2020

2 years 3 months

Chief Operating Officer

RS FOR BUSINESS IT-/SOFTWARE GMBH

HR industry; B2B; 2019 revenue = €6.8M; # employees = 252
Successful turnaround (cost savings of €0.3M & revenue increase of €0.6M)
Significant improvement of company KPIs through digitalization, employer branding and marketing concept
Reduced cost-per-application by 31% while increasing applicant numbers by 65% vs. 2018
B2B new client acquisition of A-partners (avg. ~15 clients / €0.15M p.a.) & improved sales efficiency (doubling offer acceptance rate)
Established profitable recruiting channels and eliminated unprofitable ones

Sep 2017 - Apr 2018

8 months

International Sales Director

KETTEN WÄLDER GMBH

Manufacturing industry; B2B; 2017 revenue = €5.9M; # employees = 32
Doubled revenue from key accounts (+€0.4M vs. 2016) and improved customer satisfaction by shortening response and quotation times
Realigned product strategy by cutting unprofitable and strengthening profitable product areas (EBITDA +1.5% vs. 2016)
Analyzed and fixed faulty ERP and inefficient logistics and sales processes
Created company & sales cockpit (KPIs) for ongoing monitoring and deriving lean management objectives

Sep 2015 - Dec 2017

2 years 4 months

Chief Executive Officer & Co-Founder

BEVERHO GMBH

FMCG; B2B; start-up seed stage; revenue (~€0.1M)
Developed company vision and business plan, including supply chain and manufacturing strategy
Defined and implemented pricing structure, target groups, media plan and product policy
Built strong network partnerships with mid-sized companies and at the association level
Successfully secured seed investors
Winner of Munich business plan competition

Jun 2013 - Jun 2015

2 years 1 month

Assistance of the Board

WILLY BOGNER GMBH & CO. KG AA

Fashion & sportswear; B2B & B2C; revenue 2014 = €232 M.; # employees = 722
Distribution planning and control worldwide (> 60 countries, > 1,800 customers)
Professionalization of KPI monitoring cockpit: development and implementation of sales reporting tools and risk analyses
Preparation of an M&A transaction teaser: business plan creation (P&L, cash flow, balance sheet) and coordination with Goldman Sachs
Design of management presentations and recommendations (cut costs, increase revenue)
Increased efficiency (structures and processes) of the inside sales team (approx. 20 employees) through lean management initiatives

Sep 2011 - Jun 2013

1 year 10 months

E-Commerce Manager

HOMESHOPPING GMBH & CO. KG

Mail order & e-commerce; B2C; revenue 2012 = €18 M.; # employees = 6
Project management and successful implementation of an omni-channel study with n = 1,000 (retail, online, print) and development of an effective marketing strategy
Optimization of KPIs, including conversion rate and cart size (bogner.com and fire-and-ice.com)
Design of media plan, expansion of curated shopping and social commerce

Jun 2008 - Sep 2011

3 years 4 months

Manager Customer Service

WILLY BOGNER GMBH & CO. KG AA

Fashion & sportswear; B2B & B2C; revenue 2011 = €212 M.; # employees = 689
Global key account management for reorders
Budget responsibility and assortment planning for Bogner Fire + Ice stock items (budget approx. €1.5 M)
Successful development and scaling of web shop as an additional revenue stream, CAGR +167% (2008 to 2011)

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Fashion (7 years), Healthcare (5 years), Professional Services (4 years), Retail (3.5 years), Information Technology (3 years), and Food and Beverage (2.5 years).

Fashion

Healthcare

Professional Services

Retail

Information Technology

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (9.5 years), Marketing (9 years), Strategy (4 years), Product Development (4 years), Customer Service (3.5 years), and Logistics (2.5 years).

Sales

Marketing

Strategy

Product Development

Customer Service

Logistics

Summary

Transforming companies in a future-oriented way and lifting them to new growth levels has been my drive for over 15 years. As a neo-generalist, I can model strategic business initiatives and successfully implement them thanks to my management experience. My motivating and cooperative leadership style, along with a strong sense of tact in working with team members, creates a performance-driven, respectful culture and enables the building of sustainable, partnership-based business relationships.

Skills

15+ Years Of Experience Scaling Mid-sized Companies (B2b & B2c)
Expert In Growth And Lean Management Strategies, B2b & B2c
Adaptable Leadership Style, Skilled In Problem Solving And Change Management
Strong Analytical Skills For Innovating Business Models And Boosting Operational Efficiency
Strategic Vision Focused On Growth Through Digital Transformation And Agile Product Development
Proven Expertise In Turnaround Strategies, Financial Restructuring And Stakeholder Management

Languages

German

Advanced

English

Advanced

Education

Oct 2024 - Jun 2027

Middlesex University

Doctor of Business Administration · London, United Kingdom

Oct 2013 - Jun 2015

FOM Hochschule München

Master of Arts · Munich, Germany

Oct 2009 - Jun 2012

FOM Hochschule München

Bachelor of Arts · Munich, Germany

...and 1 more

Certifications & licenses

Amazon-Choice-Award

Amazon Choice

Sales Diploma

Jürgen Höller Akademie

Marketing Diploma

Jürgen Höller Akademie

Cubeware Cockpit V6pro Basics

Top Selling Professional

Profile

Created

November 2024

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Robert based?

Robert is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Robert speak?

Robert speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Robert have?

Robert has at least 17 years of experience. During this time, Robert has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years and 1 month. Note that Robert may not have shared all experience and actually has more experience.

What roles would Robert be best suited for?

Based on recent experience, Robert would be well-suited for roles such as: Owner, Chief Executive Officer, Chief Operating Officer.

What is Robert's latest experience?

Robert's most recent position is Owner at SUMMITIQ.

What companies has Robert worked for in recent years?

In recent years, Robert has worked for SUMMITIQ and METABOLIC BALANCE GMBH & CO. KG.

Which industries is Robert most experienced in?

Robert is most experienced in industries like Fashion and Apparel, Healthcare, and Professional Services. Robert also has some experience in Retail, Information Technology (IT), and Food and Beverage.

Which business areas is Robert most experienced in?

Robert is most experienced in business areas like Sales, Marketing, and Strategy and Planning. Robert also has some experience in Product Development, Customer Service, and Logistics.

Which industries has Robert worked in recently?

Robert has recently worked in industries like Healthcare, Information Technology (IT), and Education.

Which business areas has Robert worked in recently?

Robert has recently worked in business areas like Marketing, Product Development, and Sales.

What is Robert's education?

Robert holds a Doctorate from Middlesex University, a Master from FOM Hochschule München and a Bachelor from FOM Hochschule München.

Does Robert have any certificates?

Robert has 6 certificates. Among them, these include: Amazon-Choice-Award, Amazon Choice, and Sales Diploma.

What is the availability of Robert?

Robert is immediately available full-time for suitable projects.

What is the rate of Robert?

Robert's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.