Michael Pelz - Interim Manager | Initiator

Pullach im Isartal, Germany

Experience

Nov 2016 - Present

9 years 3 months

Interim Manager | Initiator

Hinauf.com

Pro7Sat1 Media SE – Digital Product Lead: Customer-focused redesign of the TV channel websites for the Pro7Sat.1 group and management of complex project dynamics
Pro7Sat1 Media SE – Digital Product Lead: Responsible for the launch of the Galileo apps and website, leading the cross-functional team of over 20 directly involved staff from software development, UI/UX, marketing, digital content creation, business intelligence, and TV editorial, overseeing the development process and managing various internal stakeholders and external agencies
LEONET AG – Head of Online Marketing: Responsible for the relaunch and rebrand of the amplus.ag website at [link], managing the web, brand, and SEO agencies, defining content elements like imagery and text, developing a mobile-first portal to align customer focus, ease of use, and increased sales, quantitative analysis of customer groups as the basis for website design and user flows
RDL Group GmbH – Managing Director eCommerce Online Marketing: Increased organic traffic by over 30% through on-page optimizations, improved meta information and mobile readiness, and sustainable content creation, achieved a year-to-date revenue increase of 6.5% and margin improvement of 7.3% by redesigning the three e-commerce shops, full responsibility for products, pricing, contract negotiations, purchasing, and leading up to 13 staff, as well as regular reporting meetings with the investor

Dec 2010 - Nov 2016

6 years

Head of Advertising Products

GMX and WEB.DE

Responsible for developing digital ad spaces in sales and lead generation (B2C), direct marketing and digital brochures, goal: optimal delivery of advertiser messages on the GMX and WEB.DE portals
Executed several hundred campaigns per year in display advertising, email marketing, native integrations, and data-driven marketing
Year-over-year revenue increase of over 60% by introducing new products, process improvements, changed marketing strategy, and team restructuring
Led a team of seven staff, including product developers, campaign managers, and key account managers

May 2009 - Jul 2010

1 year 3 months

Sales/Country Manager Australia

eGentic

Responsible for introducing products to the Australian market with full profit and loss responsibility
Built the most successful market in the Asia-Pacific region by creating a network of partnerships with local online and offline agencies and acquiring direct clients from various verticals

Oct 2007 - Apr 2009

1 year 7 months

Sales/Country Manager DACH

Come&Stay

Overall management of the German branch in digital direct marketing and performance marketing with full revenue and cost responsibility

Summary

To me, online marketing means looking at the entire user journey from generating traffic to closing the sale and optimizing it based on data. I have over 15 years of experience in online advertising, conversion optimization, and digital product management. Thanks to my many years at Pro7Sat.1, I know the media landscape very well.

Skills

Conversion Optimization
Sea/seo Implementation
Data Analysis
Display Advertising Campaigns
Performance Marketing
Affiliate Marketing
Agile Coach
Mba In Leadership
Certified Product Owner
Nlp Trainer & Coach
Design Thinking Master
Okr Coach
Design Thinking Master
Okr Master
Agile Coach
Digitalization Consultant At Steinbeis University
Nlp Trainer And Coach
Scrum Product Owner
Prompt Engineering

Languages

German

Native

English

Advanced

Spanish

Intermediate

Education

May 2009 - Nov 2010

Curtin University of Technology

Master of Business Administration, Business Leadership · Business Administration · Perth, Australia

Nov 2000 - Mar 2005

Berlin University of Applied Sciences for Business

Diploma in Business Administration (FH), Marketing, Entrepreneurship · Business Administration · Berlin, Germany

Certifications & licenses

Agile Coach

Certified Product Owner

Design Thinking Master

MBA In Leadership

NLP Trainer & Coach

OKR Coach

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Experience

Interim Manager | Initiator

Hinauf.com

Head of Advertising Products

GMX and WEB.DE

Sales/Country Manager Australia

eGentic

Sales/Country Manager DACH

Come&Stay

Summary

Skills

Languages

Education

Curtin University of Technology

Master of Business Administration, Business Leadership · Business Administration · Perth, Australia

Berlin University of Applied Sciences for Business

Diploma in Business Administration (FH), Marketing, Entrepreneurship · Business Administration · Berlin, Germany

Certifications & licenses

Agile Coach

Certified Product Owner

Design Thinking Master

MBA In Leadership

NLP Trainer & Coach

OKR Coach

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