Michael Pelz - Interim Manager

Q: Where is Michael based?

Michael is based in Pullach im Isartal, Germany .

Q: What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Michael have?

Michael has at least 18 years of experience. During this time, Michael has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 5 years and 6 months . Note that Michael may not have shared all experience and actually has more experience.

Q: What is Michael's latest experience?

Michael's most recent position is Interim Manager | Initiator at Hinauf.com .

Q: What companies has Michael worked for in recent years?

In recent years, Michael has worked for Hinauf.com .

Q: Which industries is Michael most experienced in?

Michael is most experienced in industries like Media, Entertainment and Publishing , Retail , and Advertising .

Q: Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Marketing , Sales , and Product Development .

Q: Which industries has Michael worked in recently?

Michael has recently worked in industries like Media, Entertainment and Publishing and Retail .

Q: Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Marketing , Product Development , and Sales .

Recommended expert

Pullach im Isartal, Germany

Experience

Nov 2016 - Present

9 years 4 months

Interim Manager | Initiator

Hinauf.com

Pro7Sat1 Media SE – Digital Product Lead: Customer-focused redesign of the TV channel websites for the Pro7Sat.1 group and management of complex project dynamics
Pro7Sat1 Media SE – Digital Product Lead: Responsible for the launch of the Galileo apps and website, leading the cross-functional team of over 20 directly involved staff from software development, UI/UX, marketing, digital content creation, business intelligence, and TV editorial, overseeing the development process and managing various internal stakeholders and external agencies
LEONET AG – Head of Online Marketing: Responsible for the relaunch and rebrand of the amplus.ag website at [link], managing the web, brand, and SEO agencies, defining content elements like imagery and text, developing a mobile-first portal to align customer focus, ease of use, and increased sales, quantitative analysis of customer groups as the basis for website design and user flows
RDL Group GmbH – Managing Director eCommerce Online Marketing: Increased organic traffic by over 30% through on-page optimizations, improved meta information and mobile readiness, and sustainable content creation, achieved a year-to-date revenue increase of 6.5% and margin improvement of 7.3% by redesigning the three e-commerce shops, full responsibility for products, pricing, contract negotiations, purchasing, and leading up to 13 staff, as well as regular reporting meetings with the investor

Dec 2010 - Nov 2016

6 years

Head of Advertising Products

GMX and WEB.DE

Responsible for developing digital ad spaces in sales and lead generation (B2C), direct marketing and digital brochures, goal: optimal delivery of advertiser messages on the GMX and WEB.DE portals
Executed several hundred campaigns per year in display advertising, email marketing, native integrations, and data-driven marketing
Year-over-year revenue increase of over 60% by introducing new products, process improvements, changed marketing strategy, and team restructuring
Led a team of seven staff, including product developers, campaign managers, and key account managers

May 2009 - Jul 2010

1 year 3 months

Sales/Country Manager Australia

eGentic

Responsible for introducing products to the Australian market with full profit and loss responsibility
Built the most successful market in the Asia-Pacific region by creating a network of partnerships with local online and offline agencies and acquiring direct clients from various verticals

Oct 2007 - Apr 2009

1 year 7 months

Sales/Country Manager DACH

Come&Stay

Overall management of the German branch in digital direct marketing and performance marketing with full revenue and cost responsibility

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (15 years), Retail (9.5 years), and Advertising (3 years).

Media and Entertainment

Retail

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (18 years), Sales (18 years), and Product Development (15 years).

Marketing

Sales

Product Development

Summary

To me, online marketing means looking at the entire user journey from generating traffic to closing the sale and optimizing it based on data. I have over 15 years of experience in online advertising, conversion optimization, and digital product management. Thanks to my many years at Pro7Sat.1, I know the media landscape very well.

Skills

Conversion Optimization
Sea/seo Implementation
Data Analysis
Display Advertising Campaigns
Performance Marketing
Affiliate Marketing
Agile Coach
Mba In Leadership
Certified Product Owner
Nlp Trainer & Coach
Design Thinking Master
Okr Coach
Design Thinking Master
Okr Master
Agile Coach
Digitalization Consultant At Steinbeis University
Nlp Trainer And Coach
Scrum Product Owner
Prompt Engineering

Languages

German

Native

English

Advanced

Spanish

Intermediate

Education

May 2009 - Nov 2010

Curtin University of Technology

Master of Business Administration, Business Leadership · Business Administration · Perth, Australia

Nov 2000 - Mar 2005

Berlin University of Applied Sciences for Business

Diploma in Business Administration (FH), Marketing, Entrepreneurship · Business Administration · Berlin, Germany

Certifications & licenses

Agile Coach

Certified Product Owner

Design Thinking Master

MBA In Leadership

NLP Trainer & Coach

OKR Coach

Profile

Created

April 2024

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michael based?

Michael is based in Pullach im Isartal, Germany.

What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Michael have?

Michael has at least 18 years of experience. During this time, Michael has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 5 years and 6 months. Note that Michael may not have shared all experience and actually has more experience.

What roles would Michael be best suited for?

Based on recent experience, Michael would be well-suited for roles such as: Interim Manager | Initiator, Head of Advertising Products, Sales/Country Manager Australia.

What is Michael's latest experience?

Michael's most recent position is Interim Manager | Initiator at Hinauf.com.

What companies has Michael worked for in recent years?

In recent years, Michael has worked for Hinauf.com.

Which industries is Michael most experienced in?

Michael is most experienced in industries like Media, Entertainment and Publishing, Retail, and Advertising.

Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Marketing, Sales, and Product Development.

Which industries has Michael worked in recently?

Michael has recently worked in industries like Media, Entertainment and Publishing and Retail.

Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Marketing, Product Development, and Sales.

What is Michael's education?

Michael holds a Master in Business Administration from Curtin University of Technology and a Bachelor in Business Administration from Berlin University of Applied Sciences for Business.

Does Michael have any certificates?

Michael has 6 certificates. Among them, these include: Agile Coach, Certified Product Owner, and Design Thinking Master.

What is the availability of Michael?

Michael is immediately available full-time for suitable projects.

What is the rate of Michael?

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.