Stefan Harder
Interim Manager, Start-Up Consultant
Experience
Nov 2021 - Present
3 years 9 monthsOberhaching, Germany
Interim Manager, Start-Up Consultant
Selbstständig
- Concept, implementation and consulting in eCommerce projects
- Strategy, discovery, tech setup, product ownership
- Go-to-market strategies and execution
May 2021 - Oct 2021
6 monthsMunich, Germany
Chief Growth Officer, Member of Executive Board
Rebike Mobility GmbH
- Corporate strategy: development (purpose, vision, 3-year plan, metrics, differentiators) and execution (quarterly swimlanes, OKR)
- Marketing: brand strategy, communication, content production, social media marketing, PR
- Performance marketing: paid & organic search, content marketing, affiliate marketing, remarketing, display
- Digital product development for rebike.com and ebike-abo.de: product discovery and delivery (SCRUM team for design, UX/UI, development, web/user analytics, testing & optimization)
Oct 2020 - Apr 2021
7 monthsLondon, United Kingdom
Interim Chief Product Officer Kabuni Planet
Kabuni Ltd. (VR Education StartUp)
- Developed a product prototype for a 360° video offering for mobile/app
- Created a content strategy for market entry
- Negotiated licensing rights
Nov 2003 - Sep 2020
16 years 11 monthsMunich, Germany
Co-Founder, Shareholder, CEO / CCO
Jollydays GmbH
- Brand activation (brand and communication strategy and execution: classic/TV/out-of-home, social media marketing, performance marketing, paid/organic search, content marketing, live marketing, web/user analytics)
- User onboarding & development
- Digital product management for web app (product design, UX/UI, development, optimization)
- Business development (corporate/retail partnerships, strategic alliances)
- Business operations, M&A, financing
Apr 2001 - Oct 2003
2 years 7 monthsVienna, Austria
Convergent Content Application (CCA): International Business Development Manager
Alcatel Lucent Austria AG
- Supported all global regions in transforming into a marketing service provider with convergent mobile applications
- Nominated for the Alcatel High Potential Program “Stretch”
- Named to the “Tiger Team Asia Pacific” to develop master plans for achieving revenue targets in the Asia Pacific region as one of twenty members of the global Alcatel organization
Oct 1998 - Mar 2001
2 years 6 monthsVienna, Austria
Head of Regional Marketing and Project Leader CRM/eMarketing
Orange Austria Telecommunications GmbH
- Led the department including budget and team
- Introduced a geographic information system for One-Internet
- Planned the expansion of the One network based on marketing criteria
- Led and executed the strategic “Marketing Automation” project for software-supported customer relationship management
- Developed a strategy for mobile 1:1 marketing
Summary
Value- and team-oriented leader, CEO and entrepreneur with 20 years of eCommerce experience and a proven track record in fast-paced industries. Expert in building and leading high-performing teams in agile environments, growth/multichannel marketing, user activation, brand development, digital product management. Developing and executing corporate strategies, business development and operations, business planning, fundraising and financing.
Achievements
- Co-Founder, Owner, CEO and CCO of Jollydays, exit in Dec 2020
- #1 in Austria, #3 in Germany in a highly competitive market
- About 100k transactions per year and a total of 3.6 M #jollyhours (realized experience time) across Europe
- Winner of multiple online awards for UX and brand awareness
Focus Areas
- Brand Marketing: brand and communication strategy and execution (classic/TV/out-of-home, social media, content marketing, PR, ...)
- Performance Marketing: search, shopping, display, remarketing, …
- Digital Product Management: discovery and development of state-of-the-art digital products in agile teams (design, UX/UI, development, web/user analytics, testing & optimization)
- General Management: corporate strategy, change management, restructuring, business/digital transformation
Attitude / Human Skills
- Driven by strong values and the desire to enable and build
- Vice Chair (alongside my daughter Marlene) of our registered non-profit Give a free Lunch e.V., a project that empowers our children to change the world
Languages
German
NativeEnglish
AdvancedSpanish
Elementary Education
Sep 1997 - Sep 1998
University of Leeds
Master of Arts · Geographical Information Systems · Leeds, United Kingdom
Oct 1994 - Sep 1997
Technische Universität Berlin
Diplom in Media Consulting · Geography · Berlin, Germany
Aug 1992 - Sep 1994
Universität Tübingen
Geography/English Studies · Tübingen, Germany
...and 1 more
Certifications & licenses
Media Training
Executive Management Program
MIT
Successful Negotiation and Closing
Team Skills: Developing Successful Teams
Market Success through Database Marketing
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