Stefan Harder - Interim Manager, Start-Up Consultant

Recommended expert

Oberhaching, Germany

Experience

Nov 2021 - Present

4 years 3 months

Interim Manager, Start-Up Consultant

Self-employed

Concept, implementation and consulting for eCommerce projects
Strategy, discovery, tech setup, product ownership
Go-to-market strategies and implementation

May 2021 - Oct 2021

6 months

Munich, Germany

Chief Growth Officer, Executive Board Member

Rebike Mobility GmbH

Development and implementation of company strategy (purpose, vision, 3-year plan, metrics, differentiators; quarterly swimlanes, OKR)
Brand strategy, communication, content production, social media marketing, PR
Paid & organic search, content marketing, affiliate marketing, remarketing, display
Digital product development for rebike.com and ebike-abo.de: product discovery and delivery in a SCRUM team (design, UX/UI, development, web/user analytics, testing & optimization)

Oct 2020 - Apr 2021

7 months

London, United Kingdom

Interim Chief Product Officer Kabuni Planet

Kabuni Ltd.

Development of a product prototype for a 360° video offering for mobile/app
Development of a content strategy for market entry
Negotiation of licensing rights

Nov 2003 - Sep 2020

16 years 11 months

Munich, Germany

Co-Founder, Shareholder, CEO/CCO

Jollydays GmbH

Brand and communication strategy and implementation (classic/TV/out-of-home, social media marketing, performance marketing, paid/organic search, content marketing, live marketing, web/user analytics)
User onboarding & development
Digital product management for web app (product design, UX/UI, development, optimization)
Business development (corporate/retail, strategic partnerships)
Business operations, M&A, financing

Apr 2001 - Oct 2003

2 years 7 months

Vienna, Austria

International Business Development Manager, Convergent Content Application (CCA)

Alcatel Lucent Austria AG

Supported all global regions in the transformation into a marketing service provider with convergent mobile applications
Nominated for the Alcatel High Potential program "Stretch"
Member of the "Tiger Team Asia Pacific" for developing master plans to achieve revenue targets in Asia-Pacific

Oct 1998 - Mar 2001

2 years 6 months

Vienna, Austria

Head of Regional Marketing & Project Leader CRM/eMarketing

Orange Austria Telecommunications GmbH

Managed the regional marketing department, including budget and team
Implemented a geographic information system for One-Internet and expansion planning based on marketing criteria
Led and executed the strategic "Marketing Automation" project for software-supported customer relationship management
Developed a strategy for mobile 1:1 marketing

Summary

Value- and team-oriented leader, CEO and entrepreneur with 20 years of experience in eCommerce and a proven track record in fast-paced industries. Expert in building and leading high-performing teams in agile environments, growth/multichannel marketing, user activation, brand development, digital product management. Development and implementation of company strategies, business development and business operations, business planning, fundraising and financing.

Co-Founder, owner, CEO and CCO of Jollydays, exit in Dec. 2020
#1 in Austria, #3 in Germany in a highly competitive market
Around 100k transactions per year and a total of 3.6 million #jollyhours (realized experience time) across Europe
Winner of multiple online awards for UX and brand awareness

Skills

Brand Marketing: Brand And Communication Strategy And Implementation (Classic/tv/out-of-home, Social Media, Content Marketing, Pr, ...)
Performance Marketing: Search, Shopping, Display, Remarketing, …
Digital Product Management: Discovery And Development Of State-of-the-art Digital Products In Agile Teams (Design, Ux/ui, Development, Web/user Analytics, Testing & Optimization)
General Management: Corporate Strategy, Change Management, Restructuring, Business/digital Transformation
Driven By Strong Values And The Desire To Enable And Build
Second Chairperson (Alongside My Daughter Marlene) Of Our Registered Association Give A Free Lunch E.v., A Project That Empowers Our Children To Change The World
Ms Office
All Common Commerce Suites
Google Product Family
Seo
Tv Tracking Systems
Shop Systems (Shopify, Shopware, …)

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Sep 1997 - Sep 1998

University of Leeds

Master of Arts · Geographical Information Systems (GIS) · Leeds, United Kingdom

Oct 1994 - Sep 1997

Technical University of Berlin

Diploma in Media Consulting, academic specialization in Geography · Media Consulting · Berlin, Germany

Aug 1992 - Sep 1994

University of Tübingen

Intermediate examination · Geography/English Studies · Tübingen, Germany

...and 1 more

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Experience

Interim Manager, Start-Up Consultant

Self-employed

Chief Growth Officer, Executive Board Member

Rebike Mobility GmbH

Interim Chief Product Officer Kabuni Planet

Kabuni Ltd.

Co-Founder, Shareholder, CEO/CCO

Jollydays GmbH

International Business Development Manager, Convergent Content Application (CCA)

Alcatel Lucent Austria AG

Head of Regional Marketing & Project Leader CRM/eMarketing

Orange Austria Telecommunications GmbH

Summary

Skills

Languages

Education

University of Leeds

Master of Arts · Geographical Information Systems (GIS) · Leeds, United Kingdom

Technical University of Berlin

Diploma in Media Consulting, academic specialization in Geography · Media Consulting · Berlin, Germany

University of Tübingen

Intermediate examination · Geography/English Studies · Tübingen, Germany

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