Ingo Schaffer

Interim Department Head / Director IT / Business Consultant

Ingo Schaffer
Höchstädt an der Donau, Germany

Experience

Mar 2023 - Jun 2025
2 years 4 months

Interim Department Head / Director IT / Business Consultant

REWE-Digital GmbH

  • Interim takeover, development and management of the Customer Relations and Sales domain

  • Responsibility for ~150 employees (3 Chief Product Owners, 21 Product Owners, 2 Engineering Managers, Agile Coaches, Solution Architects, Frontend and Backend Developers, Team Assistants)

  • Budget responsibility: approx. 40 million euros

  • Supported splitting the central retail business unit into Procurement Solutions and Customer Relations & Sales

  • Restructuring and annual planning for budget, capacities, FTEs, part-time staff, and managing the CRS unit

  • Ensured strategic projects in an agile product organization (e.g. REWE Bonus, in-house marketing, AI-based projects, data warehouse migration to Snowflake, retail media)

  • Reporting directly to management and the board

Nov 2022 - Feb 2023
4 months
Pfäffikon, Switzerland

Senior Project Manager / Coach

Markant Service IT GmbH

  • Health check and realignment of a failed contract management software project
  • Analysis and advice
  • Reporting to the CEO
Jan 2022 - Mar 2022
3 months
Hamburg, Germany

Business Consultant E-Commerce

TESA GmbH

  • Strategic alignment of e-commerce performance marketing, focusing on marketplaces
  • Consulting for Amazon Vendor EU8, Amazon Seller, Otto, eBay, Manomano, Kaufland
  • Planning annual budgets, revenues, ACOS/ROAS, marketing campaigns, and business analytics
  • Setting up performance marketing (AMS, AAP/DSP, AMG) for flash, best, and event deals
  • Restructuring strategic performance goals and covering a vacancy in performance marketing
Jan 2020 - Jun 2022
2 years 6 months
Hamburg, Germany

Interim Director Sales and Marketing

Tenda Technology GmbH

  • Establishing the Central European branch in Munich and the Western European central warehouse in Hamburg
  • Setting up the sales structure in Germany/Austria/Switzerland (D/A/CH), BeNeLux and Nordics, including distribution, e-commerce/marketplaces, and retail
  • Implementing the marketing presence, including performance marketing, campaign planning, AMS, Facebook, and PR agency coordination
Feb 2018 - Jun 2019
1 year 5 months
Germany

Project Manager Global E-Commerce Relaunch

ESCADA SE

  • Consulting and planning the relaunch based on Shopware with global instances on AWS
  • Agile project management with Confluence, Jira, Asana, MS Visio
  • Reporting, briefing, and technical coordination of Shopware/AWS agencies
  • Interim Product Owner and coach for Shopware, processes, and performance marketing
  • Integration of Contentserve PIM, Salesforce CRM, Adyen, Computop, SAP, ELOG, Hermes NexTec
  • Building and implementing marketplaces via Tradebyte and ChannelAdvisor for TMALL, Amazon Seller, About You
Apr 2017 - Mar 2020
3 years
Germany

Business Consultant E-Commerce

Villeroy & Boch

  • Consulting in the e-commerce team for Amazon Europe and the USA
  • Setting up the Amazon channel including coordination of marketing agencies, processes, campaign planning, logistics, EDI (content: text, images, video, packaging)
  • Planning annual budgets, revenues, and agreements; business analytics
  • Project management for Salesforce Commerce Cloud (checkout, Adyen payment, address validation)
  • Setting up performance marketing (AMS, AAP/DSP, AMG) and flash, best, and event deals, coupons, VINE
  • Point of contact for vendor managers, AVS, AMG, Vendor Central in EU5 and the USA
Jan 2017 - Jun 2017
6 months
Neu-Isenburg, Germany

Interim Head of Ecommerce

De’Longhi Group

  • Expanding the e-commerce channel for De’Longhi, Kenwood, and Braun
  • Creating and coordinating deals for the online channel
  • Implementing a multichannel strategy
  • Defining processes with PMs, finance, and other sales channels
  • Responsible for the Amazon.de account, SVS coordination, and deal planning
  • Setting up AMS campaigns, retail marketing, A+ content, and the Vine program
  • Order management and Vendor Central handling
Jan 2016 - Dec 2016
1 year
Burgheim, Germany

Head of Global Sales

Walser GmbH

  • Optimizing sales and marketing structures and processes
  • Building and expanding new and existing customers in photo distribution, retail, online, and specialty trade
  • Project manager for international trade show appearances (IBC, Photokina)
  • Relaunch and management of the online shop on Shopware 5, online marketing, newsletters, Google Analytics
  • Implementing middleware for European marketplaces
  • Leadership responsibility for the Amazon vendor/seller team and sales team, including performance marketing
Jan 2015 - Dec 2015
1 year
Taiwan, Province of China

Regional Sales Manager D/A/CH

ADATA

  • Establishing sales structures in Germany with a focus on the Amazon Vendor model
  • Optimizing sales and marketing structures, business development for distribution, retail, online, and specialty trade
  • Strategic contact with the PR agency for online marketing and Facebook campaigns
  • Setting up the Amazon Europe Vendor account (logistics, listing, promotions, AMG)
Jan 2014 - Dec 2015
2 years
Braunschweig, Germany

Business Unit Manager Consumer Electronics

Action Europe

  • Building the consumer electronics business unit in cooperation with Action S.A., Poland
  • Business development in non-food FMCG and online for consumer electronics products

Languages

German
Native
English
Advanced

Education

Oct 1993 - Jun 1997

University of Essen

Economics · Essen, Germany

Oct 1989 - Jun 1992

Spürkel Auto, Boot und Freizeit

IHK-certified Office Clerk · Office Clerk · Bochum, Germany

Oct 1986 - Jun 1989

Higher Commercial School

Business Administration · Herne, Germany

...and 2 more
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