Corinna Picker - Sparring partner for the management

Recommended expert

Munich, Germany

Experience

Oct 2023 - Nov 2024

1 year 2 months

Sparring partner for the management

goldgas

Overcoming challenges in the context of a transformation programme.
Focus on leadership challenges.

Oct 2023 - Oct 2023

1 month

Trainer

Academy for Systemic Facilitation

Conception and realisation of a 2-day training titled "Designing transformations successfully and sustainably".

Sep 2023 - Nov 2024

1 year 3 months

Management of a transformation programme/multi-project (interim mandate)

SMA

Managed a 12 million budget volume and reported to divisional management.
Led 6 direct reports and approximately 100 project members in the photovoltaics sector.
Introduced Strategic Market Shaping (SMASH), a cross-company approach to harmonize activities and products.
Set up a programme consisting of 6 individual projects ranging from product development and communication to strategic and organisational development.
Responsible for programme management, content, results, and the introduction of a cross-divisional cooperation model.
Provided management consulting regarding success factors and necessary framework conditions.
Handled technical management and recruiting of programme members.
Aligned programme measures with ongoing strategic projects.
Conducted stakeholder analysis and stakeholder management.
Prepared and implemented steering committees and other decision-making bodies.

Sep 2023 - Nov 2024

1 year 3 months

Germany

Coach and sparring partner for the digital coordinator

Addressing challenges in the context of the digital transformation of a public authority.

Mar 2023 - May 2023

3 months

Germany

Coaching and sparring partner for digitalization project management

State of Hesse. Ministry of Finance

Sep 2022 - Jun 2023

10 months

Business Development

Creative Business Hacker

Recognized fields of action in product marketing and sales through brief analysis.
Carried out product strategy workshops and revised the product marketing strategy.
Introduced a pricing strategy and revised company and product pitch decks.
Developed new sub-product groups.
Created and realized sales trainings and worked on the sales mindset.
Accompanied strategically important sales appointments as a coach (official role Chief Growth Officer).
Set up and introduced automated sales processes and a CRM system.
Provided sales coaching for the management.

May 2022 - Sep 2023

1 year 5 months

Business transformation management

goldgas

Performed consulting, coaching, management sparring, training, mentoring, and project management reporting to management.
Managed 4 hierarchical direct reports and 8 project members.
Conducted an initial situation analysis through cross-hierarchical interviews and document reviews to determine organisational maturity.
Developed a transformation target area derived from the corporate vision and established a voluntary transformation team.
Recruited a team of freelancers tailored to the client's personal and professional suitability.
Developed a customized agile consulting approach based on 6-week sprints.
Identified fields of action and derived the transformation strategy.
Introduced culture change and advised managers and operational teams.
Designed a new cross-divisional collaboration model including role design.
Introduced an agile project method and empowered employees to use it.
Moderated various workshops and provided individual and specialist team coaching.

Apr 2022 - Nov 2024

2 years 8 months

Coach, supervisor, sparring partner

Providing services for managers, teams, and private individuals.
Focus areas include transformation, business development, and foundation.

Apr 2022 - Jul 2022

4 months

Chief Growth Manager (Interim)

FRATCH

Created and realized a strategy workshop with founders to sharpen corporate positioning.
Derived target groups and developed personas.
Drew up profiles of potential investors and co-founders as a search basis.
Revised the company pitch deck.
Set up and introduced a sales process including active piloting activities.
Developed ideas for community development.

Nov 2020 - Mar 2022

1 year 5 months

Product and portfolio management, business transformation, organisational development

DB Fernverkehr

Involved in the Management Board and procurement project for the development of new high-speed trains for 2031.
Implemented an Open Innovation Approach with cross-company developer teams and a new type of procurement.
Responsible for portfolio design, a new collaboration model, and company-wide change processes.
Initiated and carried out a risk analysis that led to the appointment of a transformation manager.
Supported project management with set-up, interface management, and stakeholder communication.
Coordinated cross-departmental requirements and prepared decision papers for top management.
Set up a portfolio development process including market research and environment analysis.
Designed a product target image and evaluation methodology for product features.
Established a collaboration framework balancing waterfall structures and agile necessities.
Developed and introduced new role models and revised existing processes.
Coordinated procurement contract content relevant to organisational development with purchasing and legal departments.
Set up the change target image, storylines, and change architecture.
Defined KPIs and controlled supplier selection for new creative formats.

Jan 2020 - Oct 2020

10 months

Change consultant, project manager, and Business Development

Mimaco

Served end customer MAN Energy Solutions to introduce agile working models in the international IT department.
Developed and implemented change strategy and concepts, including methodology and storylines.
Designed and implemented management and team workshops and training concepts for agile introduction.
Carried out portfolio and market analysis for Mimaco to identify new market opportunities.
Defined personas for existing and new target groups.
Revised external image and sales presentations.
Managed project management for various pitch participations and active customer acquisition.

Oct 2019 - Dec 2019

3 months

Coach and consultant for product development, business case, marketing strategy

Supported a live marketing company in building a knowledge management platform.
Prepared a business plan and carried out market analysis.
Developed a positioning strategy and handled digital product development.

Jul 2019 - Oct 2019

4 months

Hamburg, Germany

On-site

Co-lead of transformation project and business coach

Trafo

Supported the introduction of self-organised teams at the Airbus production site in Hamburg.
Led a self-organised project team of 15 external coaches and consultants.
Designed and introduced collaboration models for the coach team to preserve independence and share learnings.
Acted as deputy project manager for the transformation project implementation.
Created measures, planned activities, and realized management workshops.
Developed decision templates and managed interfaces.
Coached production teams.

Mar 2019 - Jun 2019

4 months

Berlin, Germany

Senior Change Manager and Project Manager

RBS Group

Supported the aircraft engine development team at Rolls-Royce in Berlin to introduce agile working methods.
Developed a common project target image and team definition of agile models with management.
Designed the change strategy and concept including stakeholder analysis and measure development.
Realized management and team workshops in English for international teams.
Implemented empowerment measures and workshops for "change angels" as multipliers.

Mar 2019 - May 2019

3 months

Business transformation manager and coach for digital transformation

MCG

Provided external analysis and recommendations for an automotive manufacturing supplier.
Designed and implemented situational analysis showing need for process changes.
Developed a multi-stage transformation plan and identified new business options.
Developed new collaboration models and oversaw change measures including sales approaches and possible new business models.
Coordinated results with local and parent company senior management.

Feb 2019 - Jan 2020

1 year

Board Member for Strategy and Brand Management (honorary position)

Thrive International e.V.

Developed a repositioning strategy based on initial situation analysis.
Derived fields of action and implemented measures for repositioning.
Developed a unique and sustainable branding to recruit members and attract funding.

Jan 2018 - Nov 2018

11 months

Head of the Marketing & Sales division

MCG

Introduced brand management and implemented company repositioning and product development.
Identified new market potential and revised the product portfolio in the Marketing & Sales division.
Responsible for internal marketing, brand management, and the business case of the division.
Developed an employer branding strategy in coordination with HR.
Managed a re-branding concept including agency tender, web re-design, and content marketing introduction.
Provided disciplinary management for a 10-person team and recruited new members.
Acquired customers and projects and developed new cross-divisional service products.

Jan 2018 - Jul 2018

7 months

Programme Manager of a Europe-wide e-mobility initiative

Jaguar Land Rover

Managed a programme to launch the first electric vehicle in Europe for the Dealer Network Development division.
Developed the e-mobility consultant programme to empower pan-European trade.
Recruited e-mobility experts throughout Europe and planned the rollout.
Handled technical management of the international expert team and defined success KPIs.
Managed stakeholder and committee interfaces and content/budget/time targets.

Aug 2017 - Dec 2017

5 months

Project Manager (CEM Pilot)

Deutsche Bahn Long-Distance Transport

Led a pilot project to introduce Customer Experience Management (CEM) in product management.
Designed the rollout strategy and set up a cross-divisional project team.
Managed project in sprint planning and advised on methodology.
Developed new service products using CEM methods and Design Thinking workshops.
Set up a customer journey including tool evaluation and identified business potential.
Established an innovation product development process and evaluation methodology.
Handled stakeholder, interface, and committee management.

Feb 2017 - Jul 2017

6 months

Senior Consultant Sales & Marketing and Project Manager

P3

Acted as an expert for marketing and sales with a focus on electromobility for customers like Skoda and Innogy.
Developed go-to-market strategies and sales strategies for product innovations.
Advised on dealer network development and sales channels.
Developed buyer personas and set up customer journeys.
Realized management and team workshops.

Dec 2016 - Dec 2016

1 month

Conception and moderation of product management/rollout workshop

Sirona Dental

Kick-off workshop for a new product launch in the premium segment.

May 2016 - Nov 2016

7 months

Product Management

Deutsche Bahn Long-Distance Transport

Developed and implemented an internal communication strategy for the launch of a new ICE generation.
Integrated top management as communication ambassadors to allay fears among on-board staff.
Set up an internal test drive programme and shot a product advertising film with staff.
Managed tool development including films, recruiting concepts, FAQs, and a community platform.
Coordinated with internal communication, product communication, and PR.
Developed a train fuelling concept and realized management workshops.

Jan 2016 - May 2016

5 months

Cooperation management and development of digital strategy

Mastercard Central Europe

Acquired and supported bank cooperation partners through market screening and marketing campaigns.
Developed and implemented acquisition measures and joint end-customer campaigns.
Identified the need for a coordinated cross-divisional digital strategy.
Summarized and harmonized digital campaigns into an overall strategy concept.
Provided project management, consulting, and management coordination for the digital transition.

Jan 2015 - Dec 2015

1 year

Operationalisation of digital strategy in product marketing

KfW Bankengruppe

Managed the project to operationalize a new digital strategy across affected departments.
Conducted stakeholder and environment analysis and compared with target images.
Designed the operationalization strategy and provided ongoing management updates.
Identified fields of action and change measures to achieve strategic objectives.
Introduced performance marketing in the product marketing department.
Coached management and controlled decision-making processes.
Realized management and team workshops to improve collaboration routines.

Apr 2014 - Jul 2014

4 months

Electromobility Officer in Product Management

Nissan Center Europe

Supported the set-up of a separate electric mobility product management team.
Managed the market launch of the e-NV 200.
Represented Nissan as a speaker for e-mobility D-A-CH and in state-funded charging network projects.
Handled launch management and interface management.
Advised department management on team building and realized team workshops.

May 2012 - Apr 2014

2 years

Rollout management and product management electromobility

BMW Group

Managed the introduction of e-mobility services (360° Electric) in the Northern European markets (Sweden, Norway, Denmark, Finland).
Responsible for sales volumes and successful service launches including home and public charging.
Adapted service products based on market requirements and designed the "Smaller Market Approach".
Acquired and integrated local cooperation partners such as electrical companies for charging station installation.
Handled rollout management, stakeholder management, and head office interface management.
Designed the launch strategy and advised on local pricing.

Mar 2012 - Apr 2012

2 months

Repositioning

FondsFinanz

Analyzed initial situation via research and interviews to reflect company development in a repositioning.
Developed target images and repositioning strategies.
Planned measures and realized management workshops.

May 2011 - Mar 2012

11 months

Market launch of charging infrastructure

RWE

Managed the market launch of new charging infrastructure products within the Business Development division.
Analyzed market potential and developed a target image for entering the e-mobility market.
Established positioning, marketing, and external communication strategies.
Developed buyer personas and customer journeys.
Managed agency selection and oversaw communications agencies.
Developed marketing tools including social media and set up a product improvement process.
Supported the establishment of the electromobility division.

Nov 2010 - Feb 2011

4 months

International Sports Marketing & Brand Management

Hugo Boss

Project management and team lead for a standardized campaign rolled out across 25 markets.
Focus on online, offline, and social media campaign rollout.
Managed store and head office interfaces and provided consultancy.

Jul 2010 - Sep 2010

3 months

Munich, Germany

Brand Management & Marketing

Zahninsel München

Developed positioning strategy for the new opening of a dental practice focused on children.
Derived marketing measures for distribution, product, and communication.
Planned actions and developed a creative concept for the opening event.

May 2010 - Oct 2010

6 months

Head of Trade Marketing Department

BMW Group

Developed a new POS strategy based on the "Joy Principle" to revitalize trading centres.
Piloted concept elements like integrated cafés, play corners, and interactive areas.
Evaluated the use of augmented reality and corporate scent in dealerships.
Managed partner research, tenders, and business case development.
Designed an opening concept and coordinated with purchasing.

Jan 2010 - Mar 2010

3 months

Exhibition Mobility of the Future (Live-Marketing)

BMW Group

Developed and realized an exhibition concept regarding future mobility.
Recruited and managed an external implementation team.

Oct 2009 - Apr 2010

7 months

Product and POS Marketing Officer BMW ConnectedDrive

BMW Group

Developed and piloted a new POS strategy for BMW ConnectedDrive.
Operationalized the strategy through measure derivation, implementation, and evaluation.
Provided consultancy and managed decision papers.

Aug 2009 - Mar 2010

8 months

New customer acquisition

Management Consultancy

Jun 2009 - Jul 2009

2 months

Event Marketing

Skoda

Project management for an evening event as part of an international dealer launch event.
Acted as location manager and provided on-site support.

May 2009 - Dec 2010

1 year 8 months

Honorary lecturer for the marketing department

Campus M21

Feb 2009 - Mar 2009

2 months

Pitch consulting

bfm - Bauprojektbüro

Tender consultancy to select an event agency for an international MINI event.

Jan 2009 - Feb 2009

2 months

Consultancy and coaching in the area of sales / business development

Element-Events

Developed a new marketing and sales strategy.
Optimized sales processes and introduced new acquisition approaches.
Provided specialist coaching for the sales team and management.

Oct 2008 - Dec 2008

3 months

Event Manager for International Training, Six Sigma

Linde AG

Conception and realisation of the international Linde Six Sigma Black Belt meeting.
Recruited and managed a freelance team.

Mar 2008 - Dec 2008

10 months

Program and rollout manager for new international sales and motivation initiative

BMW Group

Created the "Excellence in Sales" international competition to motivate dealers for the BMW 7 Series launch.
Conceptualized rules, categories, and participant formats.
Recruited external and internal juries.
Designed and implemented the rollout and marketing strategy for the initiative.
Managed the international project team and developed an internal online platform.
Handled evaluation and coordination with the Executive Board.

Jul 2007 - Jan 2008

7 months

Team Leader Trade Fair and Event

Shows & Artists, Creative Events

Responsible for budgets of several million euro.
Led a team of 8 people and managed trade fairs and events for major clients.

Apr 2007 - Jun 2007

3 months

Account Director

DDB Group

Responsibility for the VW budget and a 4-person team.

Nov 2003 - Mar 2007

3 years 5 months

Senior Project Manager Live-Marketing

Avantgarde

Built up the BMW account as one of the agency's largest accounts.
Managed multi-million euro budgets.
Provided technical management for teams of up to 20 people.
Responsible for service provider tendering processes.
Managed BMW ConnectedDrive appearances at IAA, CeBIT, and BMW Welt.

Aug 2003 - Mar 2004

8 months

Voluntary work

Volunteer Agency

Provided sports lessons for physically disabled people.
Supported a single father.

Jun 2002 - Aug 2003

1 year 3 months

Project manager international marketing

Audi AG

Managed international dealer events for product launches with up to 4,000 participants.
Managed multi-million euro budgets and controlled internal interfaces.
Handled requirements management for approximately 20 departments.
Managed tenders and developed customer loyalty programmes for retailers.

Jul 2001 - May 2002

11 months