Investor, Consultant, CSO (Strategy & Sales)

Reporting line: n/a (CEO/Founder) Industry: Vertical food production, indoor farming (HW & SW), +10 employees Project scope:

• Business development focused on building strategic sales in German-speaking regions and international rollout
• Fundraising and investor search for pre-seed phase and Series A
• Market and competitive analysis to test product-market fit and find niches using the jobs-to-be-done method
• Business model analysis with Business Model Canvas, SWOT, customer journey mapping, positioning for strategic fit
• Resource and investment planning with partner management concept for service partners
• Development of sales strategy with concepts, methods, and all tools, processes, workflows (automation)
• Design of GTM (go-to-market) strategy as a flywheel, with Value Proposition Canvas, segmentation, roadmap, and action plan
• Creation of presentations, qualified proposal templates, email campaigns, articles, social media posts, etc.
• Conducting expert interviews, attending webinars, panel discussions, and industry events
• Delivering sales services in qualified areas (ICP) via cold outreach: email, phone, video, demos, trade shows, events
• Setting up KPI system to measure own performance and customer value (value mapping)
• Preparing pitch decks, ESG and impact reports for investor outreach (cold contacts and networking events) Languages: English, German Location: Berlin, Hamburg (remote)

Reporting line: Shareholder Industry: Holding company (operational/organizational) Project scope:

• Analyzing individual business ideas and investment projects of the holding
• Assessing market and growth opportunities and drafting business models
• Evaluating business ideas and entrepreneurial potential in the DACH market
• Qualitative and quantitative evaluation of business cases, notably lease and investment in Schloss Monfort (Langenargen)
• Acting as consultant and representative of the holding in market research, information requests, and a two-phase tender process
• Developing an operational concept with partnerships that balance the holding’s interests and the goals of Langenargen municipality (offer for lease takeover and tourism development of Lake Constance region via Schloss Monfort)
• SWOT, market, and competitive analysis for sales and growth potential
• Drafting market entry strategy (go-to-market) for food business, luxury car rental, gastronomy, and tourism
• Operations strategy: process implementation and investment planning for each business model Languages: German, English Locations: Lindau and Langenargen (Lake Constance), Hamburg, Amsterdam

Reporting line: Founder, CEO/COO, CEO/CFO Industry: IT/platform, online service, 40 employees Project scope:

• Increasing customer win-back rate
• Optimizing customer service processes and interfaces with internal departments (marketing, CRM, product, finance)
• Strategically structuring the department with sales alignment
• Current vs. target analysis to find weaknesses and success potential in customer service
• Reviewing and evaluating customer service steps (tool landscape, workflow efficiency, staffing)
• Raising conversion rate (customer recovery)
• Developing goodwill and discount guidelines (pricing)
• Introducing KPIs for efficiency measurement and optimization
• Analyzing customer/user feedback for internal teams (product, marketing, CRM)
• Managing interfaces with collections, dunning, data protection, and legal
• Drafting work instructions, business rules, decision tables
• Partnering with call centers for outbound sales
• Setting up a customer service hotline
• Creating macros and FAQs Languages: German, English

Reporting line: Founder (CEO and CTO) Industry: IT/SaaS, 8 employees Project scope:

• Analyzing and optimizing business processes with sales focus
• Developing a comprehensive marketing and sales strategy
• Implementing strategy concepts and operational software sales
• Market and competitor analysis (needs and market fit)
• Structural and qualitative analysis (product, service, benefit, pricing…)
• Identifying target customers, crafting value propositions, qualifying leads
• Designing and applying a full sales system for SaaS: strategy, customer categorization (A/B/C), sales cycle (7 steps), flowchart, KPI-driven sales plan
• Setting up proposal management (B2B2C SaaS) to raise conversion rates
• Crafting marketing strategy with referral marketing focus: trade show presentations, articles, meet-ups, talks
• Acquiring customers and investors: business cases, pitch decks, and delivering the sales system (cold outreach, demos, meetings, trade shows) Languages: German, English Location: Hamburg

Reporting line: Executive Board, Global Director Sales Industry: Special machinery and plant engineering, 160 employees Project scope:

• Reorganizing EMEA sales (inbound & outbound, inside & field sales)
• Implementing a new sales process (solution selling)
• Expanding business fields (new product line)
• Company, market, and competitor analysis
• Structural and qualitative analysis: product portfolio, diversification, revenue mix, annual output, pricing, growth/technology matrix, regional and process review
• Quantitative strategy: personnel and labor costs, revenue growth, CAPEX, marketing and sales strategy, business transformation plan (action plan and change management)
• Delivering findings and recommendations to executive board
• ABC analysis to gauge client growth potential and plan resource allocation (time, cost, value)
• Re-segmentation: clusters by revenue potential and staff capacity (regions, revenue, client order volume) Languages: German, English

Reporting line: Shareholder Industry: Holding company Project scope:

• Analyzing holding’s business units and companies
• Assessing market and growth opportunities for each business model
• Examining business units’ situations
• Valuing companies (simplified income approach)
• Market and competitor analysis for sales and growth potential
• Setting and aligning stabilization strategy
• Designing market entry and new business development strategies
• Operations strategy: process and investment implementation plan Language: German

Reporting line: Division and department heads Industry: Technology company, >1,000 employees Project scope: Process improvement in change management for claims handling, complaint management, and tender management in Automotive Electronics and Thermotechnology divisions (two projects, two locations)

• Analyzing current state via stakeholder surveys
• Running workshops to map processes for effectiveness and fit (cross-department) and define change architecture with core teams
• Designing process elements, interventions, and master plan for change
• Qualitative and quantitative evaluation of teamwork and performance via individual and group interviews to find development and reorganization needs
• Planning the change and setting KPIs with management and leadership
• Supporting implementation with one-on-one coaching and facilitation Languages: German Location: Baden-Württemberg (two sites)

In a crime prevention project for children and youth, social work. Integrating at-risk and/or underprivileged children, teens, and young adults from diverse backgrounds, faiths, and nationalities.

• Coaching and leading boxing training and ring sparring under rules and fairness to measure strength in fair competition and gain recognition through performance
• Reducing hidden aggression and prejudice among participants
• Promoting mindfulness and respect for self and others
• Building self-confidence and self-esteem to support personal development
• Teaching tolerance, social and interpersonal values, and civic courage Language: German

Industry: Automotive Roles:

• Core team project manager for the MCG-CORE pilot (Mercedes Car Group – Cost Down Revenue Up)
• Task force expert in the 80th MPS project (Mercedes-Benz Production System)

During Daimler-Chrysler merger and transformation:

• Process improvement in manufacturing via MPS process optimization
• Production management in the CORE change initiative (Cost Down - Revenue Up)
• Developing management and controlling concept based on Balanced Scorecard to cut costs and boost efficiency via KPI management
• Identifying optimization potential in workshops and implementing scorecard as a leadership tool at management levels
• Creating internal communications and strategic controlling team for performance measurement and improvement (LEAN, KVP, KANBAN)
• Optimizing production workflows across the value chain
• Introducing new methods and tools in production for Six Sigma-style efficiency and cost reduction
• Conducting FMEA/FMECA to evaluate change parameters and impacts
• Streamlining production line end-to-end via DMAIC Languages: German Location: Esslingen-Mettingen (Stuttgart)

• Qualification: Industrial Mechanic
• Specialization: Production Technology