Barbara F. - Project Management – Roll-out Brand Relaunch (Implementation Phase)

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Hamburg, Germany

Experience

Sep 2022 - Present

3 years

Hilden, Germany

Project Management – Roll-out Brand Relaunch (Implementation Phase)

QIAGEN GmbH

Aug 2021 - Dec 2021

5 months

Hilden, Germany

Project Management – Brand Relaunch (Concept Phase)

QIAGEN GmbH

May 2021 - Jun 2021

2 months

Hamburg, Germany

Project Management Influencer Marketing Campaign for Clearblue

Territory Influencer Marketing i. A. v. Procter & Gamble

Feb 2021 - Jun 2021

5 months

Herzogenaurach, Germany

Project Manager – Retail Transformation & Channel Initiatives

adidas AG

Jan 2021 - Present

4 years 8 months

Trier, Germany

Strategic Consultant & Agile Coach – Digital Transformation, Marketing & Sales Strategy

Boomerang Reisen GmbH

Jan 2021 - Apr 2021

4 months

Stockelsdorf, Germany

Consultant – Dialogue Marketing, CRM & Process Automation

Pressevertriebszentrale

Consulting on building holistic dialogue marketing including campaign management as “Marketing as a Service”

Jan 2020 - Dec 2020

1 year

Trier, Germany

Managing Director Digitalization, Marketing & Sales (Interim)

Boomerang Reisen GmbH

Digitalization, restructuring & modernization of Marketing & Sales and product management
Building a holistic online marketing across all channels
Brand management & relaunch of the brand
IT project management: selection & implementation of new booking software

Aug 2019 - Dec 2019

5 months

Munich, Germany

Head of Online Marketing (CURVED Shop)

Telefónica Deutschland GmbH

On- & offsite marketing for the CURVED content portal and webshop (a brand of Telefónica Deutschland GmbH)
Development & implementation of an online marketing strategy
Selection, briefing & management of service providers

Feb 2019 - May 2019

4 months

Hamburg, Germany

Interim Management Marketing Creation

TUI Cruises GmbH

Concept and implementation responsibility for all marketing measures on board
Ensuring brand activities in the relevant marketing channels on board
Briefing & managing agencies, service providers & partners

Dec 2018 - Aug 2019

9 months

Hamburg, Germany

Scrum Master: Requirements Management & Tender Preparation for Implementing a CRM System

Tom Tailor Group

Creation of a holistic CRM requirements catalog for all sales channels (Wholesale B2B/eCommerce/Retail)
Consolidation of all department requirements
Interface to IT & data protection
Development of recommendations for the implementation approach
Preparation of tender documents
Support of the tender process until contract award

Apr 2018 - Dec 2019

1 year 9 months

Munich, Germany

PMO: Requirements Management & Tender Preparation for Implementing a CRM System in Aviation Marketing (B2B)

Flughafen München GmbH

Creation of a holistic CRM requirements catalog for the “Aviation Marketing” area (B2B)
Gathering & consolidation of all requirements from the area
Interface to IT
Ensuring integration of all requirements into the new CRM system up to the proof-of-concept phase

Nov 2017 - Oct 2018

1 year

Hamburg, Germany

Agile Project Management/Scrum Master Influencer & Content Marketing

OTTO GmbH & Co. KG

Development of a company-wide OTTO influencer marketing strategy – internal and “Influencer Marketing as a Service”
SCRUM project management “OTTO Influencer Database” – concept, planning and building a database to manage influencer marketing
Agile project management using SCRUM
Management of agencies and service providers

Nov 2017 - Feb 2018

4 months

Hamburg, Germany

Freelance Purchasing Cruise – Pre-/ Post-/ Onboard Packages

Dreamlines GmbH

Purchasing all pre-/ post-/ onboard packages for a special cruise
Calculation of the packages
Development of a marketing concept for the special project

Apr 2017 - Jun 2017

3 months

Berlin, Germany

Agile Sub-Project Manager/Scrum Master “Commercial Platform Migration”

ImmobilienScout24 AG

Commercial sub-project management of platform, product and customer migration using SCRUM
Ensuring time, budget and scope
Risk management across all workstreams
Interface, communication and stakeholder management

Jun 2016 - Dec 2016

7 months

Herzogenaurach, Germany

Agile Sub-Project Manager “Omni Channel Payment” (B2C & B2B)

adidas AG

Business sub-project management in coordination with all internal and external interfaces
Creation of project plan and ensuring project execution
Monitoring progress of IT development & testing activities and business implementation
Preparation of process documentation for DE & UK roll-out and operational processes
Creation of training materials for store staff
Planning and budgeting for the entire Western Europe roll-out for 2017
Assessment of project risks and coordination with the steering committee
Conducting interviews with all stakeholders for proper execution of subprojects and work packages

Mar 2016 - Aug 2016

6 months

Munich, Germany

Project Manager “Destinations Blog Munich Airport”

Flughafen München GmbH

Leading the project (using SCRUM) in coordination with the agency and internal project owners
Defining target groups & creating personas
Analysis of the tourism blogger market and potential competitors
Acquisition and support of sponsors, especially airlines and tour operators
Defining, structuring and implementing content, technical and legal requirements
Interface management between internal departments and external partners
Designing and implementing all service center processes including quality assurance, KPI setup & monitoring
Preparing training materials for external service providers and call center agents
Coordinating and managing interfaces among all internal and external project parties such as agencies, tour operators, IT, data protection etc.

Nov 2015 - Jan 2016

3 months

Sandweiler, Luxembourg

Product Owner “MyTravelGuide”

Kreios S.R.L

Conceptual development of the travel app
Support of the development team
Interface management between customers, business & IT
Business development & sales of the app

Sep 2015 - Present

10 years

Hamburg, Germany

Lecturer at the Chair “Tourism, Hotel & Event Management” – “Project Management”

Hochschule Fresenius

Mar 2015 - Present

10 years 6 months

South Africa

Partner/Shareholder

Cultivar Guest Lodge Pty Ltd.

Strategic responsibility for the hotel
Creation of business cases including all business activities
Building & leading the Marketing & Sales department
Establishing accounting and internal reporting/bookkeeping
Designing and implementing operational processes and structures

Aug 2014 - Jan 2015

6 months

Rengsdorf, Germany

Interim Manager Head of Marketing & Sales

OFT Reisen (eine Tochter der TUI AG)

Project management “Main Catalog Winter 2014/2015”
Conducting requirements management
Interface to internal and external service providers and project parties
Development and implementation of a CRM strategy including data preparation, analysis & recommendations as well as campaign management proposal
Market and competitor analysis for the newly acquired company
Creation & implementation of a sales concept (online & offline)

Nov 2013 - Present

11 years 10 months

Hamburg, Germany

Lecturer at the Chair “eBusiness & Digital Marketing”

Hamburg School of Business (HSBA)

Lecturer at the Chair “eBusiness & Digital Marketing” – Prof. Dr. Dennis Ahrholdt

Mar 2013 - Sep 2014

1 year 7 months

Hamburg, Germany

Head of eCommerce (Services)

Tchibo GmbH

Full responsibility & webshop management for Tchibo service webshops (travel, mobile, energy, flowers)
Revenue and budget responsibility as well as strategic development of the shops
Development and monitoring of relevant webshop KPIs
Customer-focused and sales-optimized assortment planning
Ensuring & improving technical functionalities and usability (front & back end)
Project management of redesigns for travel, energy and mobile
Content development for content management systems
Interface to IT
Planning & production of all online advertising materials
Concept and management of cross-departmental projects
Management of internal and external service providers and agencies
Planning and executing measures for new customer acquisition and retention (CRM management)
Data protection responsibility for the department
Sales consulting for travel, mobile, energy & flowers divisions
Leading an eight-person team

Mar 2012 - Jan 2013

11 months

Hamburg, Germany

Project Manager “Set-up of a Customer Service Center”

Tchibo GmbH

Commercial project management (including PMO) for the creation & implementation of a unified customer service center for Tchibo Travel
Preparation of tender documents, participation in the vendor selection process and contract negotiation

Oct 2011 - Feb 2012

5 months

Aix-en-Provence, France

Consultant “Processes & Operations” Market Entry Germany

Voyage Privé AG

Establishing necessary structures & processes for building the German operation
Creating a requirements concept for existing back- and frontend for the German market
Optimizing the webshop checkout process
Defining payment methods based on market requirements and business models
Improving usability
Ensuring legal compliance of all operations for the German market in coordination with legal department

Mar 2009 - Jun 2011

2 years 4 months

Hamburg, Germany

(Senior) Product Manager Travel

Tchibo GmbH

Product, budget and revenue responsibility for various travel types
Designing and implementing an internal CRM strategy (database, address selection, dialogue marketing & reporting) within the Tchibo multi-channel strategy, considering data protection requirements
Executing and analyzing CRM campaigns
Defining & developing process, product and layout standards (considering and optimizing the multi-supplier strategy)
Ongoing market monitoring and detailed competitor analysis
Planning, briefing, designing and coordinating advertising materials, especially weekly catalogs (from layout briefing to final artwork), online marketing and newsletters
Opening new sales channels in the Tchibo multi-channel system
Managing cooperation with up to 20 external tour operators
Leading and managing interdisciplinary project teams & budgets
Managing internal and external communication & PR
Agency management (traditional ad agencies, online & PR)
Supervising staff development

Nov 2008 - Feb 2009

4 months

Herzogenaurach, Germany

eRetail Manager Online Shops Europe

adidas AG

Documenting & optimizing risk management processes in the eShop (address validation, selection & analysis of payment methods, credit checks, dunning procedures etc.)
Building various reports for mystery shopping, service levels, risk management etc.
Interface to external customer service with quality management and development of service levels
Ensuring legal requirements for the service provider
Managing all project parties until eShops go live

May 2007 - Aug 2008

1 year 4 months

Berlin, Germany

Project Manager Business Development South America

viventura Reisen GmbH

Planning, executing & evaluating new market entries
Opening and setting up offices in Venezuela, Brazil & Argentina
Monitoring, analyzing and optimizing service quality of existing offices in South America
Developing new business potentials, e.g. relocating customer service from Germany to South America

Apr 2005 - Apr 2007

2 years 1 month

Peru