Barbara Freund - Project Lead – Roll-out Brand Relaunch (Implementation Phase)

Q: Where is Barbara based?

Barbara is based in Hamburg, Germany .

Q: What languages does Barbara speak?

Barbara speaks the following languages: German (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Barbara have?

Barbara has at least 20 years of experience. During this time, Barbara has worked in at least 29 different roles and for 20 different companies . The average length of individual experience is 1 year and 8 months . Note that Barbara may not have shared all experience and actually has more experience.

Q: What is Barbara's latest experience?

Barbara's most recent position is Project Lead – Roll-out Brand Relaunch (Implementation Phase) at QIAGEN GmbH .

Q: What companies has Barbara worked for in recent years?

In recent years, Barbara has worked for QIAGEN GmbH , Territory Influencer Marketing , adidas AG , Boomerang Reisen GmbH , and Pressevertriebszentrale .

Q: Which industries is Barbara most experienced in?

Barbara is most experienced in industries like Tourism and Hospitality , Education , and Retail . Barbara also has some experience in Biotechnology , Aerospace and Defense , and Fashion and Apparel .

Q: Which business areas is Barbara most experienced in?

Barbara is most experienced in business areas like Marketing , Project Management , and Strategy and Planning . Barbara also has some experience in Accounting , Sales , and Information Technology (IT) .

Q: Which industries has Barbara worked in recently?

Barbara has recently worked in industries like Education , Tourism and Hospitality , and Biotechnology .

Q: Which business areas has Barbara worked in recently?

Barbara has recently worked in business areas like Marketing , Strategy and Planning , and Accounting .

Recommended expert

Hamburg, Germany

Experience

Sep 2022 - Present

3 years 6 months

Hilden, Germany

Project Lead – Roll-out Brand Relaunch (Implementation Phase)

QIAGEN GmbH

Jan 2022 - Sep 2022

9 months

Parental Leave

Aug 2021 - Dec 2021

5 months

Hilden, Germany

Project Lead – Brand Relaunch (Concept Phase)

QIAGEN GmbH

May 2021 - Jun 2021

2 months

Hamburg, Germany

Project Lead – Influencer Marketing Campaign for Clearblue

Territory Influencer Marketing

Feb 2021 - Jun 2021

5 months

Herzogenaurach, Germany

Project Manager – Retail Transformation & Channel Initiatives

adidas AG

Jan 2021 - Present

5 years 2 months

Trier, Germany

Strategic Consultant & Agile Coach – Digital Transformation, Marketing & Sales Strategy

Boomerang Reisen GmbH

Jan 2021 - Apr 2021

4 months

Stockelsdorf, Germany

Consultant – Dialog Marketing, CRM & Process Automation

Pressevertriebszentrale

Advising on building a holistic dialog marketing including campaign management as "Marketing as a Service"

Jan 2020 - Dec 2020

1 year

Trier, Germany

Interim Director of Digitalization, Marketing & Sales

Boomerang Reisen GmbH

Digitalizing, restructuring and modernizing the marketing, sales and product management divisions
Building a holistic online marketing across all channels
Brand management and brand relaunch
IT project management: selection and implementation of a new booking software

Aug 2019 - Dec 2019

5 months

Munich, Germany

Head of Online Marketing (CURVED Shop)

Telefónica Deutschland GmbH

On- and off-site marketing for the content portal and the CURVED webshop (a brand of Telefónica Deutschland GmbH)
Developing and implementing an online marketing strategy
Selecting, briefing and managing service providers

Feb 2019 - May 2019

4 months

Hamburg, Germany

Interim Marketing Creation Manager

TUI Cruises GmbH

Conceptualizing and taking responsibility for the implementation of all marketing activities on board
Ensuring brand activities in the relevant onboard marketing channels
Briefing and managing agencies, service providers and partners

Dec 2018 - Aug 2019

9 months

Hamburg, Germany

Scrum Master: Requirements management & tender preparation for the introduction of a CRM system

TOM TAILOR Group

Creation of a comprehensive CRM requirements catalog for all sales channels (Wholesale B2B, eCommerce, retail)
Consolidation of all requirements from all departments
Interface with IT and data protection
Development of recommendations for the implementation approach
Preparation of tender documents
Support of the tender process through contract award

Apr 2018 - Dec 2019

1 year 9 months

Munich, Germany

PMO: Requirements management & tender preparation for the introduction of a CRM system in Aviation Marketing (B2B)

Flughafen München GmbH

Creation of a comprehensive CRM requirements catalog for the Aviation Marketing area (B2B)
Gathering and consolidation of all requirements from the area
Interface with IT
Ensuring the integration of all requirements into the new CRM system until the implementation of the proof-of-concept phase

Nov 2017 - Oct 2018

1 year

Hamburg, Germany

Agile project management/ Scrum Master Influencer & Content Marketing

OTTO GmbH & Co. KG

Development of a company-wide OTTO influencer marketing strategy – both internal and as 'Influencer Marketing as a Service'
Scrum project management of the 'OTTO Influencer Database' – concept, planning and development of a database to manage influencer marketing
Agile project management using Scrum
Coordination of agencies and service providers

Nov 2017 - Feb 2018

4 months

Hamburg, Germany

Freelance cruise purchasing – pre-, post- and on-board packages

Dreamlines GmbH

Purchasing of all pre-, post- and on-board packages for a special cruise
Calculation of the packages
Development of a marketing concept for the special project

Apr 2017 - Jun 2017

3 months

Berlin, Germany

Agile sub-project lead/ Scrum Master 'Commercial Platform Migration'

ImmobilienScout24 AG

Commercial sub-project management of platform, product and customer migration using Scrum
Ensuring time, budget, and scope
Risk management across all workstreams
Interface, communication and stakeholder management

Jun 2016 - Dec 2016

7 months

Herzogenaurach, Germany

Agile Subproject Lead 'Omni Channel Payment' (B2C & B2B)

adidas AG

Business subproject lead in coordination with all internal and external interfaces
Developing project plan and ensuring project execution
Monitoring progress of IT development, testing activities, and business implementation
Creating process documentation for DE and UK roll-out as well as operational business processes
Creating training and instructional materials for store staff
Planning and budgeting the entire Western Europe roll-out for 2017
Assessing project risks and aligning with the steering committee
Conducting interviews with all stakeholders to ensure proper execution of all subprojects and work packages

Mar 2016 - Aug 2016

6 months

Munich, Germany

Project Lead 'Destinationsblog Munich Airport' – travellers-insight.com

Flughafen München GmbH

Leading the project (using Scrum) in coordination with the contracted agency and internal project stakeholders
Defining target groups and creating personas
Analyzing the travel blogger market and potential competitors
Acquiring and managing sponsors, especially airlines and tour operators
Defining, structuring, and implementing content, technical, and legal requirements
Managing interfaces between internal departments, external service providers, and partners
Designing and implementing all service center processes, including quality assurance, as well as setting up and monitoring KPIs
Developing training materials for the external service provider and call center agents
Coordinating and managing interfaces among all involved project parties, internal and external, such as agencies, tour operators, IT, data protection, etc.

Nov 2015 - Jan 2016

3 months

Sandweiler, Luxembourg

Product Owner 'MyTravelGuide'

KREIOS S.R.L

Conceptual design of the travel app
Supervising the development team
Managing interfaces between customers, business, and IT
Business development and sales of the app

Sep 2015 - Present

10 years 6 months

Hamburg, Germany

Lecturer at the Department of Tourism, Hotel & Event Management – Project Management

Hochschule Fresenius

Mar 2015 - Present

11 years

South Africa

Co-owner

Cultivar Guest Lodge Pty Ltd.

Strategic responsibility for the hotel
Developing business cases including all business activities
Establishing and leading the marketing and sales department
Setting up operational accounting and internal reporting (bookkeeping)
Designing and implementing operational processes and structures

Aug 2014 - Jan 2015

6 months

Rengsdorf, Germany

Interim Manager, Head of Marketing & Sales

OFT Reisen (a subsidiary of TUI AG)

Project management for the “Winter 2014/2015 Main Catalog”
Conducted requirements management
Acted as liaison to internal and external service providers and project stakeholders
Developed and implemented a CRM strategy, including data preparation, analysis and insights, and recommendations for campaign management
Performed market and competitor analysis for the newly acquired company
Developed and implemented a sales concept (online and offline)

Nov 2013 - Present

12 years 4 months

Hamburg, Germany

Lecturer at the Chair of eBusiness & Digital Marketing

Hamburg School of Business Administration (HSBA)

Mar 2013 - Sep 2014

1 year 7 months

Hamburg, Germany

Head of eCommerce (Services)

Tchibo GmbH

Overall responsibility and webshop management for Tchibo's service webshops (Travel, Mobile, Energy, Flowers)
Revenue and budget responsibility, as well as professional and strategic development of the shops
Developed and monitored key webshop KPIs
Customer-focused and sales-optimized assortment planning
Ensured and improved technical functionality and usability (front and backend)
Project lead for the redesigns of Travel, Energy, and Mobile
Developed content for the content management systems
Liaised with IT
Planned marketing and advertising activities and produced all online ad materials
Conceptualized and managed cross-functional projects
Managed internal and external service providers and agencies
Designed and implemented all measures for new customer acquisition and existing customer retention (CRM management)
Responsible for data protection compliance in the department
Provided sales consulting for the Travel, Mobile, Energy, and Flowers divisions
Managed an eight-person team

Mar 2012 - Jan 2013

11 months

Hamburg, Germany

Project Lead “Establishment of a Customer Service Center”

Tchibo GmbH

Commercial project management (including PMO) for the setup and implementation of a unified Customer Service Center for Tchibo Travel
Prepared tender documents, participated in the vendor selection process, and handled vendor selection and contract negotiations

Oct 2011 - Feb 2012

5 months

Aix-en-Provence, France

Consultant “Processes & Operations” for German Market Entry

Voyage Privé AG

Established necessary structures and processes for setting up the German entity
Created a requirements concept for the existing backend and frontend for the German market
Optimized the checkout process for the webshop
Defined payment methods based on market requirements and the company’s business models
Improved usability
Ensured legal compliance of all business activities in the German market in coordination with the legal department

Mar 2009 - Jun 2011

2 years 4 months

Hamburg, Germany

(Senior) Product Manager Travel

Tchibo GmbH

Product, budget and revenue responsibility for various types of travel
Concept and implementation of an internal CRM strategy (including database, address selection, dialogue marketing and reporting) within Tchibo’s multi-channel strategy, considering data protection requirements
Execution of CRM campaigns and evaluation of their results
Definition and development of process, product and layout standards (considering and continuously optimizing the multi-supplier strategy)
Continuous market monitoring and detailed competitor analysis
Planning, briefing, design and coordination of marketing materials, especially weekly catalogs (from layout briefing to final artwork and litho), online marketing and newsletters
Development of new sales channels in Tchibo’s multi-channel system
Cooperation management with up to 20 external tour operators
Leadership and control of interdisciplinary project teams and budgets
Management of internal and external communication and PR
Agency management (traditional advertising, online and PR)
Staff supervision

Nov 2008 - Feb 2009

4 months

Herzogenaurach, Germany

eRetail Manager Online-Shops Europe

adidas AG

Documentation and optimization of risk management processes in the eShop (address validation, selection and analysis of payment methods, credit checks, debt collection procedures, etc.)
Development of various reports for mystery shopping, service levels and risk management
Interface with external customer service, including quality management and service level development
Implementation of legal requirements for the service provider
Coordination of all project parties until the eShops launch

May 2007 - Aug 2008

1 year 4 months

Berlin, Germany

Project Manager Business Development South America

viventura Reisen GmbH

Planning, execution and analysis of new market entries
Opening and establishment of offices in Venezuela, Brazil and Argentina
Monitoring, analysis and optimization of service quality in existing offices in South America
Identification of new business potentials, such as relocating customer service from Germany to South America

Apr 2005 - Apr 2007

2 years 1 month

Peru

Managing Director Marketing & Sales

viventura Reisen GmbH

Management of the Peruvian partner office of viventura Reisen GmbH with a focus on marketing, sales and tourism purchasing

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Tourism (18 years), Education (12.5 years), Retail (6.5 years), Biotechnology (4 years), Aerospace and Defense (2 years), and Fashion (1 year).

Tourism

Education

Retail

Biotechnology

Aerospace and Defense

Fashion

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (17 years), Project Management (17 years), Strategy (11 years), Accounting (11 years), Sales (8.5 years), and Information Technology (4 years).

Marketing

Project Management

Strategy

Accounting

Sales

Information Technology

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 2002 - Mar 2004

University of Paderborn & esan (Peru)

Master of Arts, International Business Studies · International Business Studies · Peru · 1,8

Oct 1998 - Jun 2002

University of Paderborn & University of Santiago de Compostela (Spain)

Diploma in Business Administration · Santiago de Compostela, Spain · 2,0

Certifications & licenses

Certified Scrum Master

scrum.org

CRM Manager

TÜV Hessen

Profile

Created

June 2023

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Barbara based?

Barbara is based in Hamburg, Germany.

What languages does Barbara speak?

Barbara speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).

How many years of experience does Barbara have?

Barbara has at least 20 years of experience. During this time, Barbara has worked in at least 29 different roles and for 20 different companies. The average length of individual experience is 1 year and 8 months. Note that Barbara may not have shared all experience and actually has more experience.

What roles would Barbara be best suited for?

Based on recent experience, Barbara would be well-suited for roles such as: Project Lead – Roll-out Brand Relaunch (Implementation Phase), Parental Leave, Project Lead – Brand Relaunch (Concept Phase).

What is Barbara's latest experience?

Barbara's most recent position is Project Lead – Roll-out Brand Relaunch (Implementation Phase) at QIAGEN GmbH.

What companies has Barbara worked for in recent years?

In recent years, Barbara has worked for QIAGEN GmbH, Territory Influencer Marketing, adidas AG, Boomerang Reisen GmbH, and Pressevertriebszentrale.

Which industries is Barbara most experienced in?

Barbara is most experienced in industries like Tourism and Hospitality, Education, and Retail. Barbara also has some experience in Biotechnology, Aerospace and Defense, and Fashion and Apparel.

Which business areas is Barbara most experienced in?

Barbara is most experienced in business areas like Marketing, Project Management, and Strategy and Planning. Barbara also has some experience in Accounting, Sales, and Information Technology (IT).

Which industries has Barbara worked in recently?

Barbara has recently worked in industries like Education, Tourism and Hospitality, and Biotechnology.

Which business areas has Barbara worked in recently?

Barbara has recently worked in business areas like Marketing, Strategy and Planning, and Accounting.

What is Barbara's education?

Barbara holds a Master in International Business Studies from University of Paderborn & esan (Peru).

Does Barbara have any certificates?

Barbara has 2 certificates. These include: Certified Scrum Master and CRM Manager.

What is the availability of Barbara?

Barbara is immediately available for suitable projects.

What is the rate of Barbara?

Barbara's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.