Barbara Freund
Project Management – Brand Relaunch Roll-out (Implementation Phase)
Experience
Sep 2022 - Present
2 years 11 months Hilden, Germany
Project Management – Brand Relaunch Roll-out (Implementation Phase)
QIAGEN GmbH
Aug 2021 - Dec 2021
5 months Hilden, Germany
Project Management – Brand Relaunch (Concept Phase)
QIAGEN GmbH
May 2021 - Jun 2021
2 months Hamburg, Germany
Project Management Influencer Marketing Campaign for Clearblue
Territory Influencer Marketing i. A. v. Procter & Gamble
Feb 2021 - Jun 2021
5 months Herzogenaurach, Germany
Project Manager – Retail Transformation & Channel Initiatives
adidas AG
Jan 2020 - Present
4 years 7 months Trier, Germany
Strategic Consultant & Agile Coach – Digital Transformation, Marketing & Sales Strategy
Boomerang Reisen GmbH
Jan 2020 - Apr 2021
4 months Stockelsdorf, Germany
Consultant – Dialog Marketing, CRM & Process Automation
Pressevertriebszentrale
- Consulting on building holistic dialog marketing including campaign management as “Marketing as a Service”
Jan 2020 - Dec 2020
1 year Trier, Germany
Interim Management Digitalization, Marketing & Sales
Boomerang Reisen GmbH
- Digitalization, restructuring & modernization of the marketing & sales and product management divisions
- Establishment of a holistic online marketing across all channels
- Brand management & relaunch of the brand
- IT project management: selection & implementation of new booking software
Aug 2019 - Dec 2020
5 months Munich, Germany
Head of Online Marketing (CURVED Shop)
Telefónica Deutschland GmbH
- On- & offsite marketing for the CURVED content portal and webshop (a brand of Telefónica Deutschland GmbH)
- Development & implementation of an online marketing strategy
- Selection, briefing & management of service providers
Feb 2019 - May 2019
4 months Hamburg, Germany
Interim Manager Marketing Creation
TUI Cruises GmbH
- Conceptualization & implementation responsibility for all marketing measures on board
- Ensuring brand activities in the relevant marketing channels on board
- Briefing & management of agencies, service providers & cooperation partners
Dec 2018 - Aug 2019
9 months Hamburg, Germany
Scrum Master: Requirements Management & Tender Preparation for CRM System Implementation
Tom Tailor Group
- Creation of a comprehensive CRM requirements catalog for all sales channels (Wholesale B2B/ eCommerce/ Retail)
- Consolidation of all requirements from the specialist departments
- Interface to IT & data protection
- Development of recommendations for the implementation approach
- Preparation of tender documents
- Support of the tender process until contract signing
Apr 2018 - Dec 2020
1 year 9 months Munich, Germany
PMO: Requirements Management & Tender Preparation for CRM System Implementation in Aviation Marketing (B2B)
Flughafen München GmbH
- Creation of a comprehensive CRM requirements catalog for “Aviation Marketing” (B2B)
- Compilation & consolidation of all requirements from the department
- Interface to IT
- Ensuring integration of all requirements into the new CRM system up to the “Proof of Concept” phase
Nov 2017 - Oct 2018
1 year Hamburg, Germany
Agile Project Management/ Scrum Master Influencer & Content Marketing
OTTO GmbH & Co. KG
- Development of a company-wide OTTO Influencer Marketing strategy – internal and “Influencer Marketing as a Service”
- SCRUM project management “OTTO Influencer Database” – conceptualization, planning and establishment of a database to manage influencer marketing
- Agile project management according to SCRUM
- Management of agencies and service providers
Nov 2017 - Feb 2018
4 months Hamburg, Germany
Freelance Procurement Cruise – Pre-/ Post-/ On Board Packages
Dreamlines GmbH
- Procurement of all pre-/ post-/ on-board packages for a special cruise
- Calculation of the packages
- Development of a marketing concept for the special project
Apr 2017 - Jun 2017
3 months Berlin, Germany
Agile Subproject Management/ Scrum Master “Commercial Platform Migration”
ImmobilienScout24 AG
- Commercial subproject management of platform, product and customer migration according to SCRUM
- Ensuring time, budget and scope
- Risk management in the project across all workstreams
- Interface, communication and stakeholder management
Jun 2016 - Dec 2016
7 months Herzogenaurach, Germany
Agile Subproject Management “Omni Channel Payment” (B2C & B2B)
adidas AG
- Business subproject management in coordination with all internal and external interfaces
- Creation of project planning and ensuring project execution
- Progress monitoring of IT development & testing activities as well as business implementation
- Creation of process documentation for DE & UK roll-outs as well as operational business processes
- Preparation of training materials for store employees
- Planning and budgeting of the entire Western Europe roll-out for 2017
- Assessment of project risks and communication as well as coordination with the steering committee
- Conducting interviews with all stakeholders to properly execute all subprojects and work packages
Mar 2016 - Aug 2016
6 months Munich, Germany
Project Management “Destinations Blog Munich Airport”
Flughafen München GmbH
- Leading the project (according to SCRUM) in coordination with the commissioned agency and internal project stakeholders
- Defining target groups & personas
- Analysis of the tourism blogger market and potential competitors
- Acquisition and support of sponsors, especially airlines and tour operators
- Definition, structuring and implementation of content, technical and legal requirements
- Interface management between internal departments and external service providers and cooperation partners
- Conceptualization and implementation of all service center processes including quality assurance, KPI setup & monitoring etc.
- Creation of training materials for the external service provider and call center agents
- Coordination and interface management of all involved project parties internally and externally, such as agencies, tour operators, IT, data protection etc.
Nov 2015 - Jan 2016
3 months Sandweiler, Luxembourg
Product Owner “MyTravelGuide”
Kreios S.R.L
- Conceptual development of the travel app
- Management of the development team
- Interface management between client, business & IT
- Business development & sales of the app
Sep 2015 - Present
9 years 11 months Hamburg, Germany
Lecturer at the Chair of “Tourism, Hotel & Event Management” – “Project Management”
Hochschule Fresenius
Mar 2015 - Present
10 years 5 months South Africa
Partner
Cultivar Guest Lodge Pty Ltd.
- Strategic responsibility for the hotel
- Preparation of business cases including all business activities
- Establishment & management of the “Marketing & Sales” department
- Setup of accounting and internal reporting/ in-house bookkeeping
- Conceptualization and implementation of operational processes and structures
Aug 2014 - Jan 2015
6 months Rengsdorf, Germany
Interim Manager Head of Marketing & Sales
OFT Reisen (a subsidiary of TUI AG)
- Project management “Main Winter Catalog 2014/2015”
- Conducting requirements management
- Interface with internal and external service providers and project parties
- Creation and implementation of a CRM strategy including data preparation, analysis & derivations and recommendation for campaign management
- Market and competitor analysis for the newly acquired company
- Creation & implementation of a sales concept (online & offline)
Nov 2013 - Present
11 years 9 months Hamburg, Germany
Lecturer at the Chair of “eBusiness & Digital Marketing”
Hamburg School of Business (HSBA)
- Lecturer at the Chair of “eBusiness & Digital Marketing” – Prof. Dr. Dennis Ahrholdt
Mar 2013 - Sep 2014
1 year 7 months Hamburg, Germany
Head of eCommerce (Services)
Tchibo GmbH
- Overall responsibility & webshop management for Tchibo service webshops (travel, mobile, energy, flowers)
- Revenue and budget responsibility as well as professional and strategic development of the shops
- Development and monitoring of relevant webshop KPIs
- Customer-oriented and sales-optimized assortment planning
- Ensuring & advancing technical functionalities and usability (front & backend)
- Project management of redesigns for travel, energy and mobile
- Content development for content management systems
- Interface to IT
- Advertising media and marketing planning & production of all online advertising materials
- Conceptualization and management of cross-departmental projects
- Management of internal and external service providers and agencies
- Concept and implementation of all measures for new customer acquisition and retention (CRM management)
- Data protection responsibility for the department
- Sales consulting for travel, mobile, energy & flowers divisions
- Leading an eight-member team
Mar 2012 - Jan 2013
11 months Hamburg, Germany
Project Management “Setup of a Customer Service Center”
Tchibo GmbH
- Commercial project management (including PMO) for the setup & implementation of a unified customer service center for Tchibo Travel
- Preparation of tender documents, participation in service provider selection and contract negotiation with the provider
Oct 2011 - Feb 2012
5 months Aix-en-Provence, France
Consultant “Processes & Operations” Market Entry Germany
Voyage Privé AG
- Establishing necessary structures & processes for building the German operation
- Developing requirement concept for the existing back- and frontend for the German market
- Optimizing the webshop checkout process
- Defining payment methods with regard to market requirements and company business models
- Optimizing usability
- Legal assurance of all company processes in the German market in coordination with the legal department
Mar 2009 - Jun 2011
2 years 4 months Hamburg, Germany
(Senior) Product Manager Travel
Tchibo GmbH
- Product, budget and revenue responsibility for various types of travel
- Conceptualization and implementation of an internal CRM strategy (including database, address selection, dialog marketing & reporting) within the Tchibo multi-channel strategy, considering data protection requirements
- Execution and evaluation of CRM campaigns
- Definition & development of process, product and layout standards (considering and continuously optimizing the multi-supplier strategy)
- Ongoing market monitoring and detailed competitor analysis
- Planning, briefing, conceptualization and coordination of advertising materials, especially weekly catalogs (from layout briefing to final artwork and litho), online marketing and newsletters
- Opening new sales channels in the Tchibo multi-channel system
- Cooperation management with up to 20 external tour operators
- Leading & managing interdisciplinary project teams & budgets
- Management of internal and external communications & PR
- Agency management (traditional advertising agencies, online & PR)
- Professional staff leadership
Nov 2008 - Feb 2009
4 months Herzogenaurach, Germany
eRetail Manager Online Shops Europe
adidas AG
- Documentation & optimization of risk management processes in the eShop (address validation, selection & analysis of payment methods, credit checks, collection procedures etc.)
- Setting up various reports for mystery shoppings, service levels, risk management etc.
- Interface to external customer service with quality management as well as development of service levels
- Implementation of legal requirements for service provider
- Management of all project parties until eShops go live
May 2007 - Aug 2008
1 year 4 months Berlin, Germany
Project Manager Business Development South America
viventura Reisen GmbH
- Planning, execution & evaluation of new market entries
- Opening and establishment of offices in Venezuela, Brazil & Argentina
- Monitoring, analysis and optimization of service quality in existing offices in South America
- Exploring new business potentials such as relocating customer service from Germany to South America
Apr 2005 - Apr 2007
2 years 1 month Peru
Managing Director Marketing & Sales
viventura Reisen GmbH
- Leading the Peruvian partner office of viventura Reisen GmbH with a focus on marketing & sales and tourism procurement
Languages
German
Native
English
Advanced
Spanish
Advanced
Education
Oct 2002 - Mar 2004
Universität Paderborn & ESAN
Master of Arts · International Business Studies · Peru · 1.8
Oct 1998 - Jun 2002
Universität Paderborn & Universidad de Santiago de Compostela
Diplom-Kauffrau · Spain · 2.0
Certifications & licenses
Certified Scrum Master
Scrum.org
CRM Manager
TÜV Hessen
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