Anett Kriska
Project Management CRM System Implementation Microsoft Dynamics 365
Experience
Apr 2024 - Present
1 year 4 months Berlin, Germany
Project Management CRM System Implementation Microsoft Dynamics 365
Ampere AG
- Agile IT project management for the CRM system implementation
- Creation of the project structure plan and project team
- Management of all requirements gathering (Requirements Management)
- System selection and procurement including contract negotiations with Microsoft implementation partner Prodware Deutschland AG
- Oversight of data migration and system implementation
- Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG
- Designing and facilitating workshops for user training
- Development and execution of change management workshops
- Setting up the project management tool (Jira) with product backlog and sprint boards
- Creating and prioritizing tasks including user stories in the product backlog in coordination with the team and stakeholders
- Facilitating sprint planning, reviews and retrospectives
- Serving as the communication interface between the team and stakeholders
Nov 2023 - Oct 2024
1 year Bonn, Germany
Project Management CRM System Implementation
FIBAA
- Development of the CRM strategy
- Sketching process workflows
- Establishing the project organization
- Creating use cases for evaluation by system providers
- System selection and procurement including contract negotiations
- Managing data migration and system implementation
- Developing the communication strategy
- Designing and facilitating workshops for user training
- Development and execution of change management workshops
Successes:
- Highly effective project structure involving international stakeholders
- Successful selection of a CRM system provider within budget despite high process complexity
Sep 2023 - Mar 2024
7 months Berlin, Germany
Project Management CRM Strategy for Microsoft Dynamics 365 Customer Insights
Dussmann das Kultur Kaufhaus GmbH
- Developing and implementing the CRM strategy, especially for marketing
- Status quo analysis with customer and data insights
- Creating the requirements catalog and system selection
- Rollout of Microsoft Dynamics 365 Customer Insights with oversight of user training and documentation
- MVP implementation with continuous optimization of the newsletter strategy using Co-Pilot
- Designing and executing strategy workshops
- Agile project management and stakeholder management
Successes:
- Enabled segmentation of newsletter subscribers for personalized offers
- Increased click-through rate (CTR) by 12% and conversion rate (CR) by 8%
Mar 2023 - Aug 2023
6 months Hamburg, Germany
Agile Project Management CRM System and Product Owner E-Commerce
hagebau connect GmbH & Co KG
- Project management of CRM strategy for selecting and implementing a new CRM tool
- Research of CRM tool providers and leading contract negotiations with Microsoft, Salesforce, SAP and HubSpot
- Creating the requirements matrix and developing use cases
- Rollout of Salesforce CRM Marketing Cloud
- MVP implementation with ongoing optimization
- Optimizing automation with personalized trigger mailings & push notifications
- Defining KPIs and consolidating data sources to design a holistic customer journey
- Initiating optimization of the editorial newsletter portfolio and product campaigns
- Managing change and issue resolution
- Stakeholder management
Successes:
- Efficient project management captured external stakeholders’ and hagebau connect’s requirements in a short time
- Successful rollout of the CRM cloud
Oct 2022 - Present
2 years 10 months Munich, Germany
Lecturer (Freelance)
Universität der Bundeswehr
- Developing trainings in Digital Transformation
- Topic: “Introduction to digitization and its significance for the state, organizations and personal development, plus developing a digital business model in the practical section”
- Conducting trainings in agile, interactive workshops
- Learning methods: Impulse, Interaction & Application, Team Reflection, Self Reflection
Mar 2022 - Present
3 years 5 months Berlin, Germany
Lecturer (Freelance)
Private Universität Macromedia
- Conducting seminars and trainings in Digital Business, Project Management and Marketing
- Grading written exams and administering oral exams
Feb 2022 - Feb 2023
1 year 1 month Berlin, Germany
Project Management CRM Strategy and Tool Management
Berliner Verkehrsbetriebe (BVG)
- Defining the CRM project mandate and deriving SMART goals
- Leading the planning and execution of the project using agile methods
- Assessing and analyzing the current state
- Developing the CRM strategy through planning, execution and facilitating six workshops with stakeholders
- Analyzing data sources, mapping data flows and creating the data cloud architecture
- Coordinating all data protection topics under GDPR with the data protection and legal departments
- Designing the CRM architecture
- Selecting providers and negotiating contracts for CRM tools
- Aligning with stakeholders and relevant departments (E-Commerce, Sales, Marketing, IT, Data Protection)
Successes:
- Developed the CRM strategy as the foundation for the CRM system implementation
- Successfully united and engaged stakeholders across key departments as a project team
Mar 2021 - Dec 2021
10 months Königstein, Germany
Advanced Training to Chief Digital Officer with Focus on Digital Transformation and Agile Project Management
Karriere Tutor
- Introduction to digitization
- Digital Business Innovator
- Digital Transformation
- Professional Scrum Master (PSM I and II) and Product Owner (PSPO I)
- PRINCE2 Foundation Edition 6 and PRINCE2 Agile Practitioner
- Leadership
- Communication and conflict management
Successes:
- Comprehensive skill expansion and practical applications in agile project management with Scrum, Kanban, Lean Startup
- Development of digital business models
Jan 2020 - Nov 2022
1 year 11 months Hamburg, Germany
Project Management CRM System Implementation Microsoft Dynamics 365 Sales
Peter Bendig und Söhne GmbH
- Supporting the selection of CRM system providers
- Developing the communication strategy
- Advising on project organization and management
- Creating the project structure plan
- Sketching process workflows
- Developing use cases for system providers
- Agile IT project management for CRM system implementation
- Change management
May 2019 - Dec 2020
1 year 8 months Berlin, Germany
Head of Marketing
SYNVIA Media GmbH
- Leading and rebuilding the marketing department with 5 managers through change management
- Developing and overseeing the communication and marketing strategy
- Enhancing and executing CRM campaigns
- Agile project management to optimize CRM architecture for sales and marketing
- Acquiring new customers by managing and optimizing all performance channels (Display, SEO, SEA, E-Mail, Content Marketing, Affiliate, Mobile, Social Media, Events)
- Project management of the website relaunch
- Optimizing the sales funnel, customer journey and touchpoints, developing and executing lead generation strategy
Jul 2017 - May 2019
1 year 11 months Berlin, Germany
Head of Marketing Campaigns
De Gruyter GmbH
- Disciplinary and technical leadership of the international Marketing Campaigns team (8 managers in Berlin, USA, UK)
- Translating communication and marketing goals into omnichannel campaigns (B2B and B2C, online and offline)
- Agile project management from inception to rollout of the Salesforce CRM Marketing and Sales Cloud, including contract negotiations and GDPR compliance
- CRM marketing automation campaigns with Salesforce tools
- Responsibility for e-commerce growth strategy, analysis and optimization of digital performance channels
- Developing international brand strategies, especially for the USA and Asia, with reach campaigns
- Close collaboration with stakeholders
Sep 2015 - Jun 2017
1 year 10 months Berlin, Germany
Head of Marketing, CRM and Partnership Management
Ampere AG
- Leading the Marketing, CRM and Partnerships teams with personnel, budget and revenue responsibility, aiming for customer acquisition and retention
- Developing the marketing communication strategy and managing communication activities
- Project management from selection to rollout of the CRM system
- Designing and aligning the CRM architecture
- Oversight and management of all B2B marketing campaigns
- Acquiring and managing internal and external stakeholders
Apr 2009 - Aug 2015
6 years 5 months Berlin, Germany
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Axel Springer SE
- Managing online marketing for new customer acquisition through cross-channel campaigns
- Executing CRM campaigns for subscriber reactivation (e-mailings)
- Project management of the relaunch of 6 e-commerce shops
- Managing, controlling and optimizing performance channels (e-mailings, display advertising, affiliate marketing, SEA, SEO, mobile marketing, social media)
- Defining new requirements for the SAP CRM tool and conducting thorough testing
- Budget responsibility up to 2 million euros
Apr 2006 - Mar 2009
3 years Münster, Germany
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LexisNexis Deutschland GmbH
- Planning, executing and controlling dialogue marketing campaigns
- Data maintenance and analysis in Microsoft CRM for sales campaigns
- Maintaining and enhancing the homepage and e-commerce shop under corporate identity and design guidelines
- Planning, executing and controlling trade shows and roadshows (including Frankfurt Book Fair, German Lawyers’ Conference)
Summary
I am a creative mind, analytical thinker, passionate strategist and ambitious CRM expert with 18 years of proven experience. As a Digital Project Manager Advanced, I lead projects using agile methods to achieve faster and more efficient results. I am certified as a Scrum Master®, Product Owner, PRINCE2® and Chief Digital Officer with a focus on Digital Transformation. Through my clear communication, empathetic and confident manner, I guide stakeholders in projects and achieve the desired goals.
As a lecturer, I teach students and conduct trainings at the Bundeswehr University Munich and Macromedia University Berlin in Digital Business, Project Management and Marketing.
Languages
German
Native
English
Advanced
Education
Oct 2002 - Jun 2006
Fachhochschule Münster
Diploma in Business Administration · Business Administration Studies · Münster, Germany
Oct 2000 - Jun 2002
University of Münster
Münster, Germany
Certifications & licenses
Chief Digital Officer (Focus on Digital Transformation)
Prince2 Agile Practitioner
Prince2 Foundation Edition 6
Professional Scrum Master (PSM I)
Professional Scrum Master (PSM II)
Professional Scrum Product Owner (PSPO I)
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