Timo Daedrich - External E-Commerce and Online Shop Consultant

Q: Where is Timo based?

Timo is based in Hamburg, Germany .

Q: What languages does Timo speak?

Timo speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Dutch (Elementary) .

Q: How many years of experience does Timo have?

Timo has at least 11 years of experience. During this time, Timo has worked in at least 17 different roles and for 15 different companies . The average length of individual experience is 7 months . Note that Timo may not have shared all experience and actually has more experience.

Q: What is Timo's latest experience?

Timo's most recent position is External E-Commerce and Online Shop Consultant at Wörner Medizinprodukte und Logistik GmbH .

Q: What companies has Timo worked for in recent years?

In recent years, Timo has worked for Wörner Medizinprodukte und Logistik GmbH , Star Finanz (Sparkassen Finance Group) , Hugendubel Digital GmbH & Co. KG , tesa SE , About You SE & Co. KG, and SCAYLE .

Q: Which industries is Timo most experienced in?

Timo is most experienced in industries like Retail , Education , and Information Technology (IT) . Timo also has some experience in Professional Services , Manufacturing , and Banking and Finance .

Q: Which business areas is Timo most experienced in?

Timo is most experienced in business areas like Information Technology (IT) , Project Management , and Marketing . Timo also has some experience in Product Development , Business Intelligence , and Strategy and Planning .

Q: Which industries has Timo worked in recently?

Timo has recently worked in industries like Retail , Education , and Manufacturing .

Q: Which business areas has Timo worked in recently?

Timo has recently worked in business areas like Information Technology (IT) , Project Management , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Dec 2024 - Apr 2025

5 months

Reutlingen, Germany

External E-Commerce and Online Shop Consultant

Wörner Medizinprodukte und Logistik GmbH

Led the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
Managed internal and external resources
Stakeholder management and requirements management
Supported the functional design of features
Created project reporting and led steering committee meetings
Led and moderated regular meetings and alignments
Advised on the company's e-commerce strategy
Served as a sparring partner for the Head of E-Commerce

Oct 2024 - Jan 2025

4 months

Hamburg, Germany

External E-Commerce and Online Payments Consultant

Star Finanz (Sparkassen Finance Group)

Selected a new e-commerce platform and checkout solution for selling software licenses
Analyzed the existing e-commerce system and process landscape for product data, subscription management, and checkout
Conducted requirements analysis and validation
Designed target processes and analyzed potential target architectures
Held vendor interviews and product demos
Evaluated and compared possible solutions
Developed recommendations for management

Sep 2024 - Jan 2025

5 months

Hamburg, Germany

External E-Commerce and Online Shop Consultant

Hugendubel Digital GmbH & Co. KG

Conducted a make-or-buy analysis for the Hugendubel online shop
Analyzed the existing system and process landscape in e-commerce
Conducted stakeholder interviews and requirements analysis
Explored possible future architecture variants for the shop
Evaluated and selected potential software vendors for the shop
Developed recommendations for management

Feb 2023 - May 2024

1 year 4 months

Norderstedt, Germany

External E-Commerce Consultant, Product Owner, Business Analyst and Project Manager

tesa SE

Part of a project team implementing a new process landscape and IT infrastructure for the D2C e-commerce business based on a composable commerce architecture
Project lead for the PIM (Contentserv), order management and APIs (Actindo), and marketplaces (ChannelAdvisor, Amazon, OTTO, ManoMano, eBay) workstreams
Advised other workstreams like ERP (SAP Business One) and online shop (Shopware 6)
Conducted business analysis for end-to-end processes like order-to-cash, item-to-catalogue, and return-to-refund
Performed requirements analysis, process modeling, and created functional and technical solution concepts, and managed implementation
Handled stakeholder management and managed external agencies

Jul 2022 - Jan 2023

7 months

Hamburg, Germany

External E-Commerce Project Manager and Business Analyst

About You SE & Co. KG, SCAYLE

Worked on the "New Horizon" project team to develop a D2C online shop on SCAYLE with middleware and an event-driven composable commerce architecture
Led the Product & Taxonomy, Add-on Services, Business Intelligence, and API Layer workstreams
Conducted requirements analysis, process modeling, and created functional solution concepts
Managed stakeholder relationships and internal development resources

Jan 2022 - Jun 2022

6 months

Stuttgart, Germany

External Consultant for Amazon, Marketplaces, E-Commerce, D2C and Online Marketing

RECARO Gaming GmbH & Co. KG

Audit and strategic development of sales activities on Amazon Vendor and Amazon Seller
Manage an Amazon agency
Consult and manage affiliate marketing projects and AWIN integration
Advise on creating and implementing a D2C strategy to differentiate B2B and B2C channels
Provide strategic advice to expand digital sales and marketing channels
Plan, manage projects, and oversee agencies for the WooCommerce online shop

May 2021 - Dec 2021

8 months

Hamburg, Germany

External Product Owner for Shopping Center Websites and Apps

ECE Marketplaces GmbH & Co. KG

Plan ongoing development of shopping center websites and Android/iOS apps
Manage the implementing agencies
Lead special projects like introducing a unified user account across all touchpoints
Provide technical concept and consulting for web, e-commerce, apps, and online marketing
Manage stakeholders and reporting

Nov 2020 - Mar 2021

5 months

Hamburg, Germany

External Consultant for E-Commerce and Content Commerce

Bauer Xcel Media Deutschland KG, Bauer Media Group

Consult on an online shop relaunch
Manage the project to create a content commerce BI dashboard
Provide strategic advice on the future direction and scaling of e-commerce activities

Jul 2020 - Nov 2020

5 months

Hamburg, Germany

External Consultant for E-Commerce and Online Shops

Bauer Xcel Media Deutschland KG, Bauer Media Group

Plan a project for an online shop relaunch
Manage requirements and select appropriate technologies for the online shop and inventory management
Provide strategic advice on future direction and scaling of e-commerce activities
Lead project management and provide expert sparring for other e-commerce projects

May 2020 - Dec 2022

2 years 8 months

Gottmadingen, Germany

External Consultant for Digitalization, Amazon, Marketplaces and E-Commerce

Osann GmbH

Strategically develop sales activities on Amazon Seller and Vendor
Lead and advise on an online shop relaunch (Shopware 6) and continuous shop development
Strategically manage online marketing activities (performance marketing, SEO, affiliate marketing, and more)
Lead and advise on connecting additional B2C sales channels and marketplaces, both technically and functionally
Lead and advise on the implementation of the ChannelAdvisor multichannel software
Advise on the company's overall digitalization (D2C strategy, B2B sales digitalization, tool implementation)

Oct 2019 - Jan 2020

4 months

Hamburg, Germany

Consultant for Content Commerce, Amazon, Affiliate Marketing, Performance Marketing and Conversion Optimization

Bauer Xcel Media Deutschland KG, Bauer Media Group

Monetization of content articles on Bauer portals (e.g. lecker.de, maennersache.de, tvmovie.de) through affiliate programs (e.g. Amazon Affiliate)
Implementation of Amazon Onsite Publishing (Amazon OSP)
Product management, conversion optimization and A/B testing (e.g. cosmopolitan.de and wunderweib.de)
Development of a performance marketing strategy (Facebook, Instagram, Google Ads and Taboola)
Business Intelligence: definition of KPIs, building dashboards in Power BI and data-driven optimization

Sep 2019 - Dec 2022

3 years 4 months

Hamburg, Germany

Lecturer for E-Commerce and Social Media Marketing

International School of Management

Teaching E-Commerce as a lecturer in the winter semester for various bachelor's programs
Teaching Social Media Marketing as a lecturer in the summer semester for various bachelor's programs
Delivering lectures in German and English

Aug 2019 - Present

6 years 7 months

Freelance Consultant for E-Commerce, Marketplaces & D2C

Roles as Consultant, Project Manager, Product Manager, Product Owner, Head of E-Commerce, Business Analyst and E-Commerce Manager
Working on larger projects on a freelance basis
Advising clients on e-commerce business models, e-commerce processes and e-commerce IT system landscapes
Consulting on D2C, marketplaces, online shops and agile software development

Nov 2018 - Mar 2019

5 months

Munich, Germany

External Amazon & E-Commerce Consultant

nyani - Baby KingKong GmbH

Management of the Amazon seller account with a focus on Amazon SEO, paid advertising, Amazon marketing and marketplace analytics
Advising on strategy topics in Amazon, online shop and online marketing
Achieved a significant high double-digit percentage sales increase on Amazon

Jun 2018 - Aug 2019

1 year 3 months

Hamburg, Germany

Co-Founder / COO / Amazon Consultant

Market Pioneers

Built and managed a marketplace agency with a focus on Amazon
Holistic support of companies in the seller and vendor segments, including all sales channels
Data-driven Amazon marketing aimed at sustainably scaling revenue and profit
Services: Amazon strategy, Amazon SEO, Amazon Advertising (PPC campaigns / Sponsored Products, Amazon DSP), marketplace analytics, online marketing, online shop optimization
Product Owner for in-house developed software tools
Managing various large and medium-sized clients

Mar 2018 - Mar 2019

1 year 1 month

Berlin, Germany

External Project Manager / Product Owner

Sparkassen-Finanzportal GmbH

Project management and Product Owner role in the project to make the LBS.de website responsive using the FirstSpirit CMS
Briefing, managing and controlling the technical service provider in an agile Scrum process
Requirements management and stakeholder management
Creating functional and technical concepts as well as user stories
Contributing to the product vision, roadmap and overall project implementation strategy

Oct 2017 - Aug 2019

1 year 11 months

Hamburg, Germany

Co-Founder / CTO / Managing Director

Elbpioneers eSolutions GmbH

Consulting and agency services on e-commerce, digitalization, online marketing, analytics and conversion optimization
Responsible for software and website development
Project manager and Product Owner for website, online shop and app projects
Managing clients such as markenfilm.de, kiezkomparsen.de and boxhotel.de

Aug 2013 - Mar 2017

3 years 8 months

Hamburg, Germany

Dual E-Commerce Student (Computer Science Focus)

Otto (GmbH & Co KG)

Independent work in various departments and subsidiaries (e.g. baumarkt direkt / hagebau, schlafwelt.de, cnouch.de, Otto Office, OTTO B.V. Netherlands, LASCANA)
Managing e-commerce projects as Product Owner, Product Manager, Project Manager, Online Marketing Manager, Web Analyst and Web Developer
Final project: planning and prototyping an Android app for in-store navigation in a hardware store

Consultant for a Toy Manufacturer in Amazon and D2C

Consulting on optimizing the Amazon seller business
Consulting on optimizing the Shopify shop
Consulting on the D2C business model
Coordinating service providers

Amazon Seller Consultant

Augmentum

Consulting on the Amazon seller business

Marketplace Activities Consultant (Amazon and OTTO Market)

Bodenglück

Conducting an Amazon and OTTO Market audit
Developing a strategy to scale marketplace activities
Planning implementation for further scaling

Consultant and Trainer for Amazon Performance Marketing Services

Brandpfeil Agentur

Advising on establishing an Amazon Performance Marketing service
Training the team on Amazon Performance Marketing

Project Manager for Custom Software Development

Coins AG

Leading projects for custom software development
Conducting workshops on requirements and process analysis

Consultant for Amazon Seller and E-Commerce

Cosyworld

Advising on the Amazon Seller business
Advising on general e-commerce topics

Consultant for Amazon Seller and D2C Processes

Cyclotest

Conducting workshops and advising on optimizing the Amazon Seller business
Advising on D2C processes
Providing overall e-commerce consulting

Consultant for D2C E-Commerce Strategy and Online Shop Relaunch

Fritz Kola

Consulting on D2C e-commerce strategy
Consulting on bringing the D2C online shop and processes in-house
Consulting and support for an online shop relaunch

Consultant for D2C E-Commerce and Marketplace Processes

Helmut Lingen Verlag

Consulting on introducing D2C e-commerce processes
Consulting on the online shop relaunch
Consulting on marketplace processes

Consultant for OTTO Marketplace and Marketplace Optimization

Juskys Gruppe GmbH

Auditing OTTO Marketplace activities
Conducting workshops and consulting on optimizing the marketplace business
Developing a roadmap for further scaling

Consultant for D2C E-Commerce Scaling and Processes

Morotai

Developing a strategy to scale D2C e-commerce activities
Consulting on e-commerce processes

Consultant for D2C business model, D2C processes and D2C system landscape

Original LÖWE

Consulting on introducing a D2C business model
Consulting on D2C processes and a D2C system landscape
Supporting the selection of systems and service providers
Optimizing existing e-commerce activities
Advising the management

Consultant and Project Manager for Website Relaunch

Pintsch GmbH

Consulting and project management for a website relaunch
Agency management in the context of the website relaunch

Consultant for D2C and E-Commerce Processes and IT System Landscape

Rich & Royal

Consulting on optimizing D2C and e-commerce processes
Analyzing and improving the IT system landscape
Leading analysis and consulting workshops

Consultant for OTTO Market

SOAR Advisory

Consulting on the OTTO Market for Chinese companies
Conducting OTTO Market account audits
Producing training content for the OTTO Market

Consultant for D2C E-Commerce Strategy, D2C Processes, and D2C Target Architecture

STABILO

Consulting on D2C e-commerce strategy
Consulting on D2C processes
Consulting on D2C target architecture

Technical Consultant and Interim CTO

TCC GmbH

Technical consulting as interim CTO
Analyzing business and IT processes
Designing the IT system landscape
Project management for custom software development projects

Consultant for D2C E-Commerce Processes and Marketplaces

Valuezon

Consulting on the implementation of D2C e-commerce processes for a broker model
Consulting on marketplaces such as OTTO, Kaufland, eBay, Etsy, Zalando, About You, ManoMano, and others
Consulting on e-commerce business models

Skills

Hard Skills

Project Management: Agile Project Management (Scrum & Kanban), Requirements Management, Stakeholder Management, Managing External Agencies, Jira, Confluence, Monday, User Stories & Backlog Management, Project Leadership, Account Management, Customer Support
E-commerce: D2c Strategy, Multichannel Strategy, Online Shop Relaunch, Shop Management, Content Commerce, Woocommerce, Shopware 5, Shopware 6, Sap Commerce, Novomind Ishop, Gambio, Erp Systems, Xentral, Odoo Product Data Management, Pim Systems, Scayle, Actindo, Contentserv, Composable Commerce, Event-driven Architecture, Subscription Management
Amazon & Marketplaces: Amazon Strategy, Amazon Seller Central, Amazon Vendor Central, Amazon Seo, Amazon Advertising (Ppc Campaigns, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon Dsp), Marketplace Intelligence, Amazon Osp, Amazon Partner Program, Amazon Brand Management, Bidx, Amalytix, Sellics, Helium 10, Kaufland Marketplace, Limango, Otto Market, Dropshipping, Channeladvisor / Rithum, Channelengine, Tradebyte, Plentymarkets, Channable, Ebay, Manomano
Analytics & Bi: Google Analytics, Google Tag Manager, A/b Testing, Google Optimize, Google Data Studio, Conversion Optimization, Power Bi, Dashboards
Online Marketing: Google Ads, Google Search Console, Paid Social Media, Facebook Advertising, Instagram, Pinterest, Taboola, Sistrix, Seo (On-page & Off-page), Content Marketing, Omni-channel, Affiliate Marketing, Awin, Performance Marketing, Display Advertising, Retargeting
Cms, Websites & Interfaces: Wordpress, Firstspirit, Typo3, Drupal, Responsive Web Design, Laravel Nova, Api Interfaces, Xml, Edi, Middleware, Headless

Soft Skills

Solution-oriented Approach
Leadership
Motivation And Resilience
Communication And Presentation Skills
Innovative Thinking And Agile Approach
Creative Problem Solving
Understanding Complex Tasks
Collaboration And Organizational Skills
Project Management And Leadership Skills

Languages

German

Native

English

Advanced

Spanish

Elementary

Dutch

Elementary

Education

May 2019 - Feb 2022

IU International University

Master of Science · Business Informatics · Bad Honnef, Germany · 1.6

Aug 2013 - Mar 2017

University of Applied Sciences Wedel

Bachelor of Science, focus on Computer Science · E-Commerce · Wedel, Germany · 1.4

Aug 2010 - Jun 2013

G18 Vocational School for Information and Electrical Engineering

Chamber of Commerce and Industry Certificate · IT Specialist in System Integration · Hamburg, Germany · Excellent

Certifications & licenses

PSM I (Professional Scrum Master)

scrum.org

PSPO I (Professional Scrum Product Owner)

scrum.org

Profile

Created

July 2024

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Timo based?

Timo is based in Hamburg, Germany.

What languages does Timo speak?

Timo speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Dutch (Elementary).

How many years of experience does Timo have?

Timo has at least 11 years of experience. During this time, Timo has worked in at least 17 different roles and for 15 different companies. The average length of individual experience is 7 months. Note that Timo may not have shared all experience and actually has more experience.

What roles would Timo be best suited for?

Based on recent experience, Timo would be well-suited for roles such as: External E-Commerce and Online Shop Consultant, External E-Commerce and Online Payments Consultant, External E-Commerce Consultant, Product Owner, Business Analyst and Project Manager.

What is Timo's latest experience?

Timo's most recent position is External E-Commerce and Online Shop Consultant at Wörner Medizinprodukte und Logistik GmbH.

What companies has Timo worked for in recent years?

In recent years, Timo has worked for Wörner Medizinprodukte und Logistik GmbH, Star Finanz (Sparkassen Finance Group), Hugendubel Digital GmbH & Co. KG, tesa SE, About You SE & Co. KG, and SCAYLE.

Which industries is Timo most experienced in?

Timo is most experienced in industries like Retail, Education, and Information Technology (IT). Timo also has some experience in Professional Services, Manufacturing, and Banking and Finance.

Which business areas is Timo most experienced in?

Timo is most experienced in business areas like Information Technology (IT), Project Management, and Marketing. Timo also has some experience in Product Development, Business Intelligence, and Strategy and Planning.

Which industries has Timo worked in recently?

Timo has recently worked in industries like Retail, Education, and Manufacturing.

Which business areas has Timo worked in recently?

Timo has recently worked in business areas like Information Technology (IT), Project Management, and Product Development.

What is Timo's education?

Timo holds a Master in Business Informatics from IU International University and a Bachelor in E-Commerce from University of Applied Sciences Wedel.

Does Timo have any certificates?

Timo has 2 certificates. These include: PSM I (Professional Scrum Master) and PSPO I (Professional Scrum Product Owner).

What is the availability of Timo?

Timo is immediately available full-time for suitable projects.

What is the rate of Timo?

Timo's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.