Timo Daedrich
Freelance Consultant for E-Commerce, Marketplaces & D2C
Experience
Dec 2024 - Apr 2025
5 monthsReutlingen, Germany
External Consultant for E-Commerce and Online Shops
Wörner Medizinprodukte und Logistik GmbH
- Project management for the B2B online shop relaunch based on SAP Commerce (previously Shopware 5)
- Coordination of internal and external resources
- Stakeholder and requirements management
- Support in the professional concept design of features
- Creation of project reports and conducting the SteerCo
- Leading and moderating regular meetings and alignments
- Consulting on the company's e-commerce strategy
- Sparring partner for the Head of E-Commerce
Oct 2024 - Jan 2025
4 monthsHamburg, Germany
External Consultant for E-Commerce and Online Payments
Star Finanz (Sparkassen Finanzgruppe)
- Vendor selection for a new e-commerce platform and checkout solution for software license sales
- Analysis of existing system and process landscape in e-commerce for product data, subscription management and checkout
- Requirements analysis and validation
- Target process design and analysis of possible target architectures
- Conducting vendor interviews and product demos
- Evaluation and comparison of potential solutions
- Developing recommendations for management
Sep 2024 - Jan 2025
5 monthsHamburg, Germany
External Consultant for E-Commerce and Online Shops
Hugendubel Digital GmbH & Co. KG
- Make-or-buy analysis for the Hugendubel online shop
- Analysis of existing system and process landscape in e-commerce
- Conducting stakeholder interviews and requirements analysis
- Analysis of possible future architecture variants for the shop
- Research and selection of potential software vendors for the shop
- Developing recommendations for management
Feb 2023 - May 2024
1 year 4 monthsNorderstedt, Germany
External E-Commerce Consultant, Product Owner, Business Analyst and Project Manager
tesa SE
- Part of a project team to implement a new process landscape and IT infrastructure for the D2C e-commerce business based on a Composable Commerce architecture
- Project management of the PIM (Contentserv), Order Management and APIs (Actindo) workstreams, as well as Marketplaces (Channeladvisor, Amazon, OTTO, ManoMano, eBay)
- Consulting for other workstreams such as ERP (SAP Business One) and online shop (Shopware 6)
- Business analysis for end-to-end processes like Order-to-Cash, Item-to-Catalogue and Return-to-Refund
- Requirements analysis, process modeling and creation of functional and technical solution concepts, plus overseeing implementation
- Stakeholder management and coordination of external agencies
Jul 2022 - Jan 2023
7 monthsHamburg, Germany
External E-Commerce Project Manager and Business Analyst in the SCAYLE business unit of About You
About You SE & Co. KG, SCAYLE
- Member of the "New Horizon" project team to develop a D2C online shop on SCAYLE with middleware and an event-based Composable Commerce architecture
- Project management of the Product & Taxonomy, Add-on Services, Business Intelligence and API Layer workstreams
- Requirements analysis, process modeling and creation of functional solution concepts
- Stakeholder management and coordination of internal development resources
Jan 2022 - Jun 2022
6 monthsStuttgart, Germany
External Consultant for Amazon, Marketplaces, E-Commerce, D2C and Online Marketing for a gaming chair manufacturer
RECARO Gaming GmbH & Co. KG
- Audit and strategic development of sales activities in Amazon Vendor and Amazon Seller
- Agency coordination for an Amazon agency
- Consulting and project management for affiliate marketing and AWIN integration
- Consulting on creating and implementing a D2C strategy to differentiate B2B and B2C sales channels
- Strategic advice on opening additional digital sales and marketing channels
- Concept design, project management and agency coordination for the online shop (WooCommerce)
May 2021 - Dec 2021
8 monthsHamburg, Germany
External Product Owner for ECE shopping center websites and apps (Android and iOS)
ECE Marketplaces GmbH & Co. KG
- Planning ongoing development and managing implementing agencies
- Project management for special projects like introducing a unified user account across all touchpoints
- Professional concept design and consulting in web, e-commerce, app and online marketing
- Stakeholder management and reporting
Nov 2020 - Mar 2021
5 monthsHamburg, Germany
External Consultant for E-Commerce and Content Commerce
Bauer Xcel Media Deutschland KG, Bauer Media Group
- Professional consulting for an online shop relaunch
- Project management for creating a content commerce BI dashboard
- Strategic advice on future orientation and scaling of e-commerce activities
Jul 2020 - Nov 2020
5 monthsHamburg, Germany
External Consultant for E-Commerce and Online Shops
Bauer Xcel Media Deutschland KG, Bauer Media Group
- Planning project for an online shop relaunch
- Requirements management and selection of suitable technologies for the online shop and inventory system
- Strategic advice on future orientation and scaling of e-commerce activities
- Project management and professional sparring for other e-commerce projects
May 2020 - Dec 2022
2 years 8 monthsGottmadingen, Germany
External Consultant for Digitalization, Amazon, Marketplaces and E-Commerce for a child car seat manufacturer
Osann GmbH
- Strategic development of sales activities in Amazon Seller and Amazon Vendor
- Project management and consulting for an online shop relaunch (Shopware 6) and ongoing shop development
- Strategic coordination of online marketing activities (performance marketing, SEO, affiliate marketing and more)
- Project management and consulting for connecting additional B2C sales channels and marketplaces (functional and technical)
- Project management and consulting for implementing multichannel software Channeladvisor
- Consulting on digitalizing the entire company (D2C strategy, B2B sales digitalization, tool implementation)
Oct 2019 - Jan 2020
4 monthsHamburg, Germany
Consulting Content Commerce, Amazon, Affiliate Marketing, Performance Marketing and Conversion Optimization
Bauer Xcel Media Deutschland KG, Bauer Media Group
- Monetization of content articles on Bauer portals (e.g., lecker.de, maennersache.de, tvmovie.de) via affiliate programs (e.g., Amazon Affiliate)
- Amazon Onsite Publishing (Amazon OSP)
- Product management, conversion optimization and A/B testing (e.g., cosmopolitan.de and wunderweib.de)
- Performance marketing strategy (Facebook, Instagram, Google Ads & Taboola)
- Business intelligence (defining KPIs, building dashboards in Power BI, data-driven optimization)
Sep 2019 - Dec 2022
3 years 4 monthsHamburg, Germany
Lecturer for E-Commerce (winter semester) and Social Media Marketing (summer semester) in various bachelor programs
International School of Management
- Lectures in German & English
Aug 2019 - Present
6 yearsFreelance Consultant for E-Commerce, Marketplaces & D2C
- Consultant, project manager, product manager, product owner, head of e-commerce, business analyst, e-commerce manager, etc.
- Collaboration on large projects on a freelance basis
- Consulting clients on e-commerce business models, e-commerce processes, e-commerce IT system landscapes, D2C, marketplaces, online shops, agile software development and more
Nov 2018 - Mar 2019
5 monthsMunich, Germany
External Consultant for Amazon & E-Commerce
nyani - Baby KingKong GmbH
- Managing the Amazon Seller account with focus on Amazon SEO, paid advertising, Amazon marketing and marketplace analytics
- Strategy consulting in Amazon, online shop and online marketing
- Significant double-digit percentage revenue increase on Amazon
Jun 2018 - Aug 2019
1 year 3 monthsHamburg, Germany
Co-Founder/COO/Amazon Consultant
Market Pioneers
- Marketplace agency focusing on Amazon
- Comprehensive support for companies in the seller and vendor sectors across all sales channels
- Data-driven Amazon marketing to sustainably scale revenue and profit
- Amazon strategy, Amazon SEO, Amazon advertising (PPC campaigns/Sponsored Products, Amazon DSP), marketplace analytics, online marketing, online shop optimization
- Product owner for in-house developed software tools
- Various large and mid-sized clients
Mar 2018 - Mar 2019
1 year 1 monthBerlin, Germany
External Project Manager/Product Owner for the responsive redesign of LBS.de using the FirstSpirit CMS
Sparkassen-Finanzportal GmbH
- Briefing, managing and monitoring the technical service provider in an agile Scrum process
- Requirements management & stakeholder management
- Writing functional/technical concepts and user stories
- Contributing to the product vision, roadmap and implementation strategy of the overall project
Oct 2017 - Aug 2019
1 year 11 monthsHamburg, Germany
Co-Founder/CTO/Managing Director
Elbpioneers eSolutions GmbH
- Consulting and agency services in e-commerce, digitalization, online marketing, analytics, conversion optimization, software development and website development
- Project manager and product owner for website, online shop and app projects
- Clients include markenfilm.de, kiezkomparsen.de, boxhotel.de
Aug 2013 - Mar 2017
3 years 8 monthsHamburg, Germany
Dual Study Program – E-Commerce (focus on Computer Science)
Otto (GmbH & Co KG)
- Independent work in various departments and subsidiaries (e.g., baumarkt direkt / hagebau, schlafwelt.de, cnouch.de, Otto Office, OTTO B.V. Netherlands, LASCANA)
- Managing e-commerce projects as product owner, product manager, project manager, online marketing manager, web analyst and web developer
- Planning and prototyping an Android app for in-store navigation in a hardware store
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Augmentum
- Consulting on the Amazon Seller business
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Bodenglück
- Amazon and OTTO Market audit
- Strategy development and implementation planning to scale marketplace activities
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Brandpfeil Agentur
- Consulting and training to establish an Amazon performance marketing service
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Coins AG
- Project management for custom software development projects
- Workshops for requirements and process analysis
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Cosyworld
- Consulting on the Amazon Seller business
- Consulting on general e-commerce topics
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Cyclotest
- Workshops and consulting to optimize the Amazon Seller business
- Consulting on D2C processes
- Overall consulting on e-commerce topics
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Fritz Kola
- Consulting on D2C e-commerce strategy
- Inhousing the D2C online shop and D2C processes
- Online shop relaunch
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Helmut Lingen Verlag
- Consulting on introducing D2C e-commerce processes
- Consulting on the online shop relaunch
- Consulting on marketplace processes
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Juskys Gruppe GmbH
- Audit of OTTO Marketplace activities
- Workshop and consulting to optimize marketplace business and develop a roadmap
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Morotai
- Strategy and implementation consulting to scale D2C e-commerce activities
- E-commerce process consulting
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Original LÖWE
- Consulting on introducing a D2C business model, D2C processes and D2C system landscape
- Selection of systems and service providers
- Optimization of existing e-commerce activities
- Consulting for management
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Pintsch GmbH
- Consulting, project management and agency coordination for a website relaunch
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Rich & Royal
- Consulting to optimize D2C and e-commerce processes and IT system landscape
- Analysis and consulting workshops
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SOAR Advisory
- Consulting on OTTO Market
- OTTO Market account audits
- Creation of training materials for OTTO Market
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STABILO
- Consulting on D2C e-commerce strategy, D2C processes and D2C target architecture
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Toy Manufacturer
- Consulting to optimize the Amazon Seller business and the Shopify shop
- Consulting on the D2C business model
- Coordination of service providers
Interim CTO
TCC GmbH
- Technical consulting as interim CTO
- Analysis of business and IT processes
- Designing the IT system landscape
- Project management for custom software development projects
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Valuezon
- Consulting on introducing D2C e-commerce processes for a broker model
- Consulting on marketplaces like OTTO, Kaufland, eBay, Etsy, Zalando, About You, ManoMano, etc.
- Consulting on e-commerce business models
Summary
Looking for end-to-end e-commerce expertise? I am your consultant, project manager and sparring partner for complex e-commerce projects.
As a freelance consultant for e-commerce, marketplaces (Amazon, OTTO Market & Co.) and D2C, I support companies in developing, optimizing and scaling their e-commerce business. The focus is on manufacturers and retailers who want to build or expand their e-commerce and D2C business. I take a holistic strategic consulting approach that encompasses business models, processes, personnel, software, IT infrastructure and marketing. I also support companies hands-on in the concrete implementation of the strategy, together with the internal team and external service providers. As an interim project manager, head of e-commerce or product owner, I am happy to manage e-commerce projects on a long-term basis if required.
I have a particular focus on online stores, Amazon (vendor and seller), the OTTO Market and other marketplaces as well as direct-to-consumer (D2C) projects. I have extensive project experience as a project manager and product owner for online stores, websites, apps and individual software. My satisfied customers include brand manufacturers, retailers, publishing houses, agencies, start-ups, MedTech companies and others.
References: tesa, fritz-kola, Osann, RECARO Gaming, SCAYLE (About You), Original LÖWE, STABILO, Hugendubel Digital, Wörner Medical, Star Finanz, Bodenglück, Pintsch, Juskys, Rich & Royal, Cosyworld, MOROTAI, UEBE Medical and many more
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryDutch
Elementary Education
May 2019 - Feb 2022
IU International University of Applied Sciences
Master of Science · Business Informatics · Bad Honnef, Germany · 1.6
Aug 2013 - Mar 2017
University of Applied Sciences Wedel
Bachelor of Science, major in Computer Science · E-Commerce · Wedel, Germany · 1.4
Aug 2010 - Jun 2013
G18 Vocational School for Information and Electrical Engineering
IT Specialist in System Integration · Very Good
Certifications & licenses
PSM I (Professional Scrum Master)
scrum.org
PSPO I (Professional Scrum Product Owner)
scrum.org
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