Timo D. - Freelance Consultant for E-Commerce, Marketplaces & D2C

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Hamburg, Germany

Experience

Dec 2024 - Apr 2025

5 months

Reutlingen, Germany

External Consultant for E-Commerce and Online Shops

Wörner Medizinprodukte und Logistik GmbH

Project management for the B2B online shop relaunch based on SAP Commerce (previously Shopware 5)
Coordination of internal and external resources
Stakeholder and requirements management
Support in the professional concept design of features
Creation of project reports and conducting the SteerCo
Leading and moderating regular meetings and alignments
Consulting on the company's e-commerce strategy
Sparring partner for the Head of E-Commerce

Oct 2024 - Jan 2025

4 months

Hamburg, Germany

External Consultant for E-Commerce and Online Payments

Star Finanz (Sparkassen Finanzgruppe)

Vendor selection for a new e-commerce platform and checkout solution for software license sales
Analysis of existing system and process landscape in e-commerce for product data, subscription management and checkout
Requirements analysis and validation
Target process design and analysis of possible target architectures
Conducting vendor interviews and product demos
Evaluation and comparison of potential solutions
Developing recommendations for management

Sep 2024 - Jan 2025

5 months

Hamburg, Germany

External Consultant for E-Commerce and Online Shops

Hugendubel Digital GmbH & Co. KG

Make-or-buy analysis for the Hugendubel online shop
Analysis of existing system and process landscape in e-commerce
Conducting stakeholder interviews and requirements analysis
Analysis of possible future architecture variants for the shop
Research and selection of potential software vendors for the shop
Developing recommendations for management

Feb 2023 - May 2024

1 year 4 months

Norderstedt, Germany

External E-Commerce Consultant, Product Owner, Business Analyst and Project Manager

tesa SE

Part of a project team to implement a new process landscape and IT infrastructure for the D2C e-commerce business based on a Composable Commerce architecture
Project management of the PIM (Contentserv), Order Management and APIs (Actindo) workstreams, as well as Marketplaces (Channeladvisor, Amazon, OTTO, ManoMano, eBay)
Consulting for other workstreams such as ERP (SAP Business One) and online shop (Shopware 6)
Business analysis for end-to-end processes like Order-to-Cash, Item-to-Catalogue and Return-to-Refund
Requirements analysis, process modeling and creation of functional and technical solution concepts, plus overseeing implementation
Stakeholder management and coordination of external agencies

Jul 2022 - Jan 2023

7 months

Hamburg, Germany

External E-Commerce Project Manager and Business Analyst in the SCAYLE business unit of About You

About You SE & Co. KG, SCAYLE

Member of the "New Horizon" project team to develop a D2C online shop on SCAYLE with middleware and an event-based Composable Commerce architecture
Project management of the Product & Taxonomy, Add-on Services, Business Intelligence and API Layer workstreams
Requirements analysis, process modeling and creation of functional solution concepts
Stakeholder management and coordination of internal development resources

Jan 2022 - Jun 2022

6 months

Stuttgart, Germany

External Consultant for Amazon, Marketplaces, E-Commerce, D2C and Online Marketing for a gaming chair manufacturer

RECARO Gaming GmbH & Co. KG

Audit and strategic development of sales activities in Amazon Vendor and Amazon Seller
Agency coordination for an Amazon agency
Consulting and project management for affiliate marketing and AWIN integration
Consulting on creating and implementing a D2C strategy to differentiate B2B and B2C sales channels
Strategic advice on opening additional digital sales and marketing channels
Concept design, project management and agency coordination for the online shop (WooCommerce)

May 2021 - Dec 2021

8 months

Hamburg, Germany

External Product Owner for ECE shopping center websites and apps (Android and iOS)

ECE Marketplaces GmbH & Co. KG

Planning ongoing development and managing implementing agencies
Project management for special projects like introducing a unified user account across all touchpoints
Professional concept design and consulting in web, e-commerce, app and online marketing
Stakeholder management and reporting

Nov 2020 - Mar 2021

5 months

Hamburg, Germany

External Consultant for E-Commerce and Content Commerce

Bauer Xcel Media Deutschland KG, Bauer Media Group

Professional consulting for an online shop relaunch
Project management for creating a content commerce BI dashboard
Strategic advice on future orientation and scaling of e-commerce activities

Jul 2020 - Nov 2020

5 months

Hamburg, Germany

External Consultant for E-Commerce and Online Shops

Bauer Xcel Media Deutschland KG, Bauer Media Group

Planning project for an online shop relaunch
Requirements management and selection of suitable technologies for the online shop and inventory system
Strategic advice on future orientation and scaling of e-commerce activities
Project management and professional sparring for other e-commerce projects

May 2020 - Dec 2022

2 years 8 months

Gottmadingen, Germany

External Consultant for Digitalization, Amazon, Marketplaces and E-Commerce for a child car seat manufacturer

Osann GmbH

Strategic development of sales activities in Amazon Seller and Amazon Vendor
Project management and consulting for an online shop relaunch (Shopware 6) and ongoing shop development
Strategic coordination of online marketing activities (performance marketing, SEO, affiliate marketing and more)
Project management and consulting for connecting additional B2C sales channels and marketplaces (functional and technical)
Project management and consulting for implementing multichannel software Channeladvisor
Consulting on digitalizing the entire company (D2C strategy, B2B sales digitalization, tool implementation)

Oct 2019 - Jan 2020

4 months

Hamburg, Germany

Consulting Content Commerce, Amazon, Affiliate Marketing, Performance Marketing and Conversion Optimization

Bauer Xcel Media Deutschland KG, Bauer Media Group

Monetization of content articles on Bauer portals (e.g., lecker.de, maennersache.de, tvmovie.de) via affiliate programs (e.g., Amazon Affiliate)
Amazon Onsite Publishing (Amazon OSP)
Product management, conversion optimization and A/B testing (e.g., cosmopolitan.de and wunderweib.de)
Performance marketing strategy (Facebook, Instagram, Google Ads & Taboola)
Business intelligence (defining KPIs, building dashboards in Power BI, data-driven optimization)

Sep 2019 - Dec 2022

3 years 4 months

Hamburg, Germany

Lecturer for E-Commerce (winter semester) and Social Media Marketing (summer semester) in various bachelor programs

International School of Management

Lectures in German & English

Aug 2019 - Present

6 years 5 months

Freelance Consultant for E-Commerce, Marketplaces & D2C

Consultant, project manager, product manager, product owner, head of e-commerce, business analyst, e-commerce manager, etc.
Collaboration on large projects on a freelance basis
Consulting clients on e-commerce business models, e-commerce processes, e-commerce IT system landscapes, D2C, marketplaces, online shops, agile software development and more

Nov 2018 - Mar 2019

5 months

Munich, Germany

External Consultant for Amazon & E-Commerce

nyani - Baby KingKong GmbH

Managing the Amazon Seller account with focus on Amazon SEO, paid advertising, Amazon marketing and marketplace analytics
Strategy consulting in Amazon, online shop and online marketing
Significant double-digit percentage revenue increase on Amazon

Jun 2018 - Aug 2019

1 year 3 months

Hamburg, Germany

Co-Founder/COO/Amazon Consultant

Market Pioneers

Marketplace agency focusing on Amazon
Comprehensive support for companies in the seller and vendor sectors across all sales channels
Data-driven Amazon marketing to sustainably scale revenue and profit
Amazon strategy, Amazon SEO, Amazon advertising (PPC campaigns/Sponsored Products, Amazon DSP), marketplace analytics, online marketing, online shop optimization
Product owner for in-house developed software tools
Various large and mid-sized clients

Mar 2018 - Mar 2019

1 year 1 month

Berlin, Germany

External Project Manager/Product Owner for the responsive redesign of LBS.de using the FirstSpirit CMS

Sparkassen-Finanzportal GmbH

Briefing, managing and monitoring the technical service provider in an agile Scrum process
Requirements management & stakeholder management
Writing functional/technical concepts and user stories
Contributing to the product vision, roadmap and implementation strategy of the overall project

Oct 2017 - Aug 2019

1 year 11 months

Hamburg, Germany

Co-Founder/CTO/Managing Director

Elbpioneers eSolutions GmbH

Consulting and agency services in e-commerce, digitalization, online marketing, analytics, conversion optimization, software development and website development
Project manager and product owner for website, online shop and app projects
Clients include markenfilm.de, kiezkomparsen.de, boxhotel.de

Aug 2013 - Mar 2017

3 years 8 months

Hamburg, Germany

Dual Study Program – E-Commerce (focus on Computer Science)

Otto (GmbH & Co KG)

Independent work in various departments and subsidiaries (e.g., baumarkt direkt / hagebau, schlafwelt.de, cnouch.de, Otto Office, OTTO B.V. Netherlands, LASCANA)
Managing e-commerce projects as product owner, product manager, project manager, online marketing manager, web analyst and web developer
Planning and prototyping an Android app for in-store navigation in a hardware store

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Augmentum

Consulting on the Amazon Seller business

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Bodenglück

Amazon and OTTO Market audit
Strategy development and implementation planning to scale marketplace activities

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Brandpfeil Agentur

Consulting and training to establish an Amazon performance marketing service

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Coins AG

Project management for custom software development projects
Workshops for requirements and process analysis

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Cosyworld

Consulting on the Amazon Seller business
Consulting on general e-commerce topics

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Cyclotest

Workshops and consulting to optimize the Amazon Seller business
Consulting on D2C processes
Overall consulting on e-commerce topics

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Fritz Kola

Consulting on D2C e-commerce strategy
Inhousing the D2C online shop and D2C processes
Online shop relaunch

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Helmut Lingen Verlag

Consulting on introducing D2C e-commerce processes
Consulting on the online shop relaunch
Consulting on marketplace processes

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Juskys Gruppe GmbH

Audit of OTTO Marketplace activities
Workshop and consulting to optimize marketplace business and develop a roadmap

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Morotai

Strategy and implementation consulting to scale D2C e-commerce activities
E-commerce process consulting

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Original LÖWE

Consulting on introducing a D2C business model, D2C processes and D2C system landscape
Selection of systems and service providers
Optimization of existing e-commerce activities
Consulting for management

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Pintsch GmbH

Consulting, project management and agency coordination for a website relaunch

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Rich & Royal

Consulting to optimize D2C and e-commerce processes and IT system landscape
Analysis and consulting workshops

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SOAR Advisory

Consulting on OTTO Market
OTTO Market account audits
Creation of training materials for OTTO Market

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STABILO

Consulting on D2C e-commerce strategy, D2C processes and D2C target architecture

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Toy Manufacturer

Consulting to optimize the Amazon Seller business and the Shopify shop
Consulting on the D2C business model
Coordination of service providers

Interim CTO

TCC GmbH

Technical consulting as interim CTO
Analysis of business and IT processes
Designing the IT system landscape
Project management for custom software development projects

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Valuezon

Consulting on introducing D2C e-commerce processes for a broker model
Consulting on marketplaces like OTTO, Kaufland, eBay, Etsy, Zalando, About You, ManoMano, etc.
Consulting on e-commerce business models

Summary

Looking for end-to-end e-commerce expertise? I am your consultant, project manager and sparring partner for complex e-commerce projects.

As a freelance consultant for e-commerce, marketplaces (Amazon, OTTO Market & Co.) and D2C, I support companies in developing, optimizing and scaling their e-commerce business. The focus is on manufacturers and retailers who want to build or expand their e-commerce and D2C business. I take a holistic strategic consulting approach that encompasses business models, processes, personnel, software, IT infrastructure and marketing. I also support companies hands-on in the concrete implementation of the strategy, together with the internal team and external service providers. As an interim project manager, head of e-commerce or product owner, I am happy to manage e-commerce projects on a long-term basis if required.

I have a particular focus on online stores, Amazon (vendor and seller), the OTTO Market and other marketplaces as well as direct-to-consumer (D2C) projects. I have extensive project experience as a project manager and product owner for online stores, websites, apps and individual software. My satisfied customers include brand manufacturers, retailers, publishing houses, agencies, start-ups, MedTech companies and others.

References: tesa, fritz-kola, Osann, RECARO Gaming, SCAYLE (About You), Original LÖWE, STABILO, Hugendubel Digital, Wörner Medical, Star Finanz, Bodenglück, Pintsch, Juskys, Rich & Royal, Cosyworld, MOROTAI, UEBE Medical and many more