Timo Daedrich - Berater für E-Commerce, Marketplaces & D2C Projektmanager und Product Owner für Digitalprojekte

Norderstedt, Germany

Experience

Feb 2023 - May 2024

1 year 4 months

Norderstedt, Germany

External e-commerce consultant, product owner, business analyst and project manager

tesa SE

Part of a project team to implement a new process landscape and IT infrastructure for the e-commerce D2C business based on a Composable Commerce Architecture
Project lead of the workstreams PIM (Contentserv), Order-Management and APIs (Actindo) as well as Marketplaces (Channeladvisor, Amazon, OTTO, ManoMano, eBay)
Consulting of other workstreams such as ERP (SAP Business One) and online shop (Shopware 6)
Business analysis for end-to-end processes such as order-to-cash, item-to-catalogue and return-to-refund
Requirements analysis, process modeling and creation of business and technical solution concepts as well as implementation steering
Stakeholder management and steering of external agencies

Jul 2022 - Jan 2023

7 months

Hamburg, Germany

External e-commerce project manager and business analyst

About You SE & Co. KG, SCAYLE

Part of the project team "New Horizon" for the development of an d2c online shop based on SCAYLE with middlerwares and an event based composable commerce architecture
Project lead of the workstreams Product & Taxonomy, Add-on Services, Business Intelligence and API Layer
Requirements analysis, process modeling and creation of functional solution concepts
Stakeholder management and management of internal development resources

Jan 2021 - Jun 2022

6 months

Stuttgart, Germany

External consultant

RECARO Gaming GmbH & Co. KG

External consultant for Amazon, marketplace, e-commerce, d2c and online marketing for a manufacturer of gaming chairs
Audit and strategic development of the sales activities in the areas of Amazon Vendor and Amazon Seller
Agency management of an Amazon agency
Consulting and project management for affiliate marketing and connection to AWIN
Consulting for the creation and implementation of a D2C strategy for the differentiation of B2B and B2C distribution channels
Strategic consulting for the development of further digital sales and marketing channels
Conception, project management and agency management for the online shop (WooCommerce)

May 2021 - Dec 2021

8 months

Hamburg, Germany

External product owner

ECE Marketplaces GmbH & Co. KG

External product owner for the shopping center websites as well as the apps (Android and iOS) of ECE
Planning the ongoing development and management of implementing agencies
Project management of special projects such as the implementation of a single user account across all touchpoints
Professional conception and consulting in the areas of web, e-commerce, app and online marketing
Stakeholder management and reporting

Nov 2020 - Mar 2021

5 months

Hamburg, Germany

External consultant for e-commerce and content commerce

Bauer Xcel Media Deutschland KG, Bauer Media Group

Professional consulting for the relaunch of an online shop
Project management for the creation of a content commerce BI dashboard
Strategic consulting for future direction and scaling of e-commerce activities

Jul 2020 - Nov 2020

5 months

Hamburg, Germany

External consultant for e-commerce and online shops

Bauer Xcel Media Deutschland KG, Bauer Media Group

Planning project for the relaunch of an online shop
Requirements management and selecting suitable technologies for the online shop and goods management
Strategic consulting for future direction and scaling of e-commerce activities
Project management and technical sparring for further e-commerce projects

May 2020 - Oct 2022

2 years 6 months

Gottmadingen, Germany

External consultant

Osann GmbH

External consultant for digitalization, Amazon, marketplaces and e-commerce for a manufacturer of children's car seats
Strategic development of the sales activities in the areas of Amazon Seller and Amazon Vendor
Project management and consulting for the relaunch of an online shop (Shopware 6) and ongoing development of the online shop
Strategic management of online marketing activities (performance marketing, SEO, affiliate marketing and others)
Project management and consulting for connecting other B2C sales channels and marketplaces (professional and technical)
Project management and consulting for the implementation of the multichannel software Channeladvisor
Consulting with the digitalization of the whole company (D2C strategy, B2B sales digitization, implementation of tools)

Oct 2019 - Jan 2020

4 months

Hamburg, Germany

Consultant

Bauer Xcel Media Deutschland KG, Bauer Media Group

Consultant for content commerce, Amazon, affiliate marketing, performance marketing and conversion optimization
Monetization of content articles of the Bauer portals (incl. lecker.de, maennersache.de, tvmovie.de) via affiliate programs (incl. Amazon Affiliate)
Amazon Onsite Publishing (Amazon OSP)
Product management, conversion optimization and A/B testing (incl. cosmopolitan.de and wunderweib.de)
Performance marketing strategy (Facebook, Instagram, Google Ads and Taboola)
Business intelligence (definition of KPIs, building of dashboards in PowerBI, data-based optimization)

Sep 2019 - Dec 2022

3 years 4 months

Hamburg, Germany

Lecturer

International School of Management

Lecturer for e-commerce (winter semester) as well as social media marketing (summer semester) in various Bachelor study courses
Lectures in German and English

Aug 2019 - Present

5 years 7 months

Hamburg, Germany

Freelance consultant for e-commerce, marketplaces and D2C

Roles: consultant, project manager, product manager, product owner, head of e-commerce, business analyst, e-commerce manager and others
Support in larger projects on a freelance basis
Consulting of customers in the areas of e-commerce business models, e-commerce processes, e-commerce IT system landscapes, D2C, marketplaces, online stores, agile software development and others

Nov 2018 - Mar 2019

5 months

Munich, Germany

External consultant Amazon and e-commerce

nyani - Baby KingKong GmbH

Supporting the Amazon Seller Account with a focus on Amazon SEO, paid advertising, Amazon marketing and marketplace analytics
Advice on strategy topics in the areas of Amazon, online shop and online marketing
Success: Significant increase in sales on Amazon in a high double-digit percentage range

Jun 2018 - Aug 2019

1 year 3 months

Hamburg, Germany

Co-founder / COO / Amazon consultant

Market Pioneers

Market place agency with a focus on Amazon
Holistic support of companies in the seller and vendor sector, including all sales channels
Data-driven Amazon marketing with the objective to scale turnover and proceeds sustainably
Services: Amazon strategy, Amazon SEO, Amazon advertising (PPC campaign / sponsored products, Amazon DSP), marketplace analytics, online marketing, online shop optimization
Product owner for software tools developed in-house
Various large and medium-sized customers

Mar 2018 - Mar 2019

1 year 1 month

Berlin, Germany

External project manager / product owner

Sparkassen-Finanzportal GmbH

External project manager / product owner in project responsification of the website LBS.de based on the CMS FirstSpirit
Briefing, managing and control of the technical service provider in the agile scrum process
Requirements management and stakeholder management
Writing professional/technical concepts and user stories
Collaboration on product vision, road map and implementation strategy of the overall project

Oct 2017 - Aug 2019

1 year 11 months

Hamburg, Germany

Co-founder / CTO / Managing director

Elbpioneers eSolutions GmbH

Consulting and agency services on e-commerce, digitalization, online marketing, analytics, conversion optimization, software development and website development
Project manager and product owner for website, online shop and app projects
Clients include markenfilm.de, kiezkomparsen.de, boxhotel.de

Aug 2013 - Mar 2017

3 years 8 months

Hamburg, Germany

Dual student e-commerce

Otto (GmbH & Co KG)

Dual student e-commerce (major in informatics)
Independent work in various departments and subsidiaries (e.g. baumarkt direkt / hagebau, schlafwelt.de, cnouch.de, Otto Office, OTTO B.V. Netherlands, LASCANA)
Support of e-commerce projects as product owner, product manager, project manager, online marketing manager, web analyst and web developer
Final project: Planning and development of a prototype for an Android app for in-store navigation in a hardware store