Timo Daedrich

Berater für E-Commerce, Marketplaces & D2C Projektmanager und Product Owner für Digitalprojekte

Timo Daedrich
Norderstedt, Germany

Experience

Feb 2023 - May 2024
1 year 4 months
Norderstedt, Germany

External e-commerce consultant, product owner, business analyst and project manager

tesa SE

  • Part of a project team to implement a new process landscape and IT infrastructure for the e-commerce D2C business based on a Composable Commerce Architecture
  • Project lead of the workstreams PIM (Contentserv), Order-Management and APIs (Actindo) as well as Marketplaces (Channeladvisor, Amazon, OTTO, ManoMano, eBay)
  • Consulting of other workstreams such as ERP (SAP Business One) and online shop (Shopware 6)
  • Business analysis for end-to-end processes such as order-to-cash, item-to-catalogue and return-to-refund
  • Requirements analysis, process modeling and creation of business and technical solution concepts as well as implementation steering
  • Stakeholder management and steering of external agencies
Jul 2022 - Jan 2023
7 months
Hamburg, Germany

External e-commerce project manager and business analyst

About You SE & Co. KG, SCAYLE

  • Part of the project team "New Horizon" for the development of an d2c online shop based on SCAYLE with middlerwares and an event based composable commerce architecture
  • Project lead of the workstreams Product & Taxonomy, Add-on Services, Business Intelligence and API Layer
  • Requirements analysis, process modeling and creation of functional solution concepts
  • Stakeholder management and management of internal development resources
Jan 2021 - Jun 2022
6 months
Stuttgart, Germany

External consultant

RECARO Gaming GmbH & Co. KG

  • External consultant for Amazon, marketplace, e-commerce, d2c and online marketing for a manufacturer of gaming chairs
  • Audit and strategic development of the sales activities in the areas of Amazon Vendor and Amazon Seller
  • Agency management of an Amazon agency
  • Consulting and project management for affiliate marketing and connection to AWIN
  • Consulting for the creation and implementation of a D2C strategy for the differentiation of B2B and B2C distribution channels
  • Strategic consulting for the development of further digital sales and marketing channels
  • Conception, project management and agency management for the online shop (WooCommerce)
May 2021 - Dec 2021
8 months
Hamburg, Germany

External product owner

ECE Marketplaces GmbH & Co. KG

  • External product owner for the shopping center websites as well as the apps (Android and iOS) of ECE
  • Planning the ongoing development and management of implementing agencies
  • Project management of special projects such as the implementation of a single user account across all touchpoints
  • Professional conception and consulting in the areas of web, e-commerce, app and online marketing
  • Stakeholder management and reporting
Nov 2020 - Mar 2021
5 months
Hamburg, Germany

External consultant for e-commerce and content commerce

Bauer Xcel Media Deutschland KG, Bauer Media Group

  • Professional consulting for the relaunch of an online shop
  • Project management for the creation of a content commerce BI dashboard
  • Strategic consulting for future direction and scaling of e-commerce activities
Jul 2020 - Nov 2020
5 months
Hamburg, Germany

External consultant for e-commerce and online shops

Bauer Xcel Media Deutschland KG, Bauer Media Group

  • Planning project for the relaunch of an online shop
  • Requirements management and selecting suitable technologies for the online shop and goods management
  • Strategic consulting for future direction and scaling of e-commerce activities
  • Project management and technical sparring for further e-commerce projects
May 2020 - Oct 2022
2 years 6 months
Gottmadingen, Germany

External consultant

Osann GmbH

  • External consultant for digitalization, Amazon, marketplaces and e-commerce for a manufacturer of children's car seats
  • Strategic development of the sales activities in the areas of Amazon Seller and Amazon Vendor
  • Project management and consulting for the relaunch of an online shop (Shopware 6) and ongoing development of the online shop
  • Strategic management of online marketing activities (performance marketing, SEO, affiliate marketing and others)
  • Project management and consulting for connecting other B2C sales channels and marketplaces (professional and technical)
  • Project management and consulting for the implementation of the multichannel software Channeladvisor
  • Consulting with the digitalization of the whole company (D2C strategy, B2B sales digitization, implementation of tools)
Oct 2019 - Jan 2020
4 months
Hamburg, Germany

Consultant

Bauer Xcel Media Deutschland KG, Bauer Media Group

  • Consultant for content commerce, Amazon, affiliate marketing, performance marketing and conversion optimization
  • Monetization of content articles of the Bauer portals (incl. lecker.de, maennersache.de, tvmovie.de) via affiliate programs (incl. Amazon Affiliate)
  • Amazon Onsite Publishing (Amazon OSP)
  • Product management, conversion optimization and A/B testing (incl. cosmopolitan.de and wunderweib.de)
  • Performance marketing strategy (Facebook, Instagram, Google Ads and Taboola)
  • Business intelligence (definition of KPIs, building of dashboards in PowerBI, data-based optimization)
Sep 2019 - Dec 2022
3 years 4 months
Hamburg, Germany

Lecturer

International School of Management

  • Lecturer for e-commerce (winter semester) as well as social media marketing (summer semester) in various Bachelor study courses
  • Lectures in German and English
Aug 2019 - Present
5 years 8 months
Hamburg, Germany

Freelance consultant for e-commerce, marketplaces and D2C

  • Roles: consultant, project manager, product manager, product owner, head of e-commerce, business analyst, e-commerce manager and others
  • Support in larger projects on a freelance basis
  • Consulting of customers in the areas of e-commerce business models, e-commerce processes, e-commerce IT system landscapes, D2C, marketplaces, online stores, agile software development and others
Nov 2018 - Mar 2019
5 months
Munich, Germany

External consultant Amazon and e-commerce

nyani - Baby KingKong GmbH

  • Supporting the Amazon Seller Account with a focus on Amazon SEO, paid advertising, Amazon marketing and marketplace analytics
  • Advice on strategy topics in the areas of Amazon, online shop and online marketing
  • Success: Significant increase in sales on Amazon in a high double-digit percentage range
Jun 2018 - Aug 2019
1 year 3 months
Hamburg, Germany

Co-founder / COO / Amazon consultant

Market Pioneers

  • Market place agency with a focus on Amazon
  • Holistic support of companies in the seller and vendor sector, including all sales channels
  • Data-driven Amazon marketing with the objective to scale turnover and proceeds sustainably
  • Services: Amazon strategy, Amazon SEO, Amazon advertising (PPC campaign / sponsored products, Amazon DSP), marketplace analytics, online marketing, online shop optimization
  • Product owner for software tools developed in-house
  • Various large and medium-sized customers
Mar 2018 - Mar 2019
1 year 1 month
Berlin, Germany

External project manager / product owner

Sparkassen-Finanzportal GmbH

  • External project manager / product owner in project responsification of the website LBS.de based on the CMS FirstSpirit
  • Briefing, managing and control of the technical service provider in the agile scrum process
  • Requirements management and stakeholder management
  • Writing professional/technical concepts and user stories
  • Collaboration on product vision, road map and implementation strategy of the overall project
Oct 2017 - Aug 2019
1 year 11 months
Hamburg, Germany

Co-founder / CTO / Managing director

Elbpioneers eSolutions GmbH

  • Consulting and agency services on e-commerce, digitalization, online marketing, analytics, conversion optimization, software development and website development
  • Project manager and product owner for website, online shop and app projects
  • Clients include markenfilm.de, kiezkomparsen.de, boxhotel.de
Aug 2013 - Mar 2017
3 years 8 months
Hamburg, Germany

Dual student e-commerce

Otto (GmbH & Co KG)

  • Dual student e-commerce (major in informatics)
  • Independent work in various departments and subsidiaries (e.g. baumarkt direkt / hagebau, schlafwelt.de, cnouch.de, Otto Office, OTTO B.V. Netherlands, LASCANA)
  • Support of e-commerce projects as product owner, product manager, project manager, online marketing manager, web analyst and web developer
  • Final project: Planning and development of a prototype for an Android app for in-store navigation in a hardware store

Summary

Project manager and product owner for digital projects

Languages

German
Native
English
Advanced
Dutch
Elementary
Spanish
Elementary

Education

May 2019 - Feb 2022

IU Internationale Hochschule (International University)

Master of Science (M.Sc.) · Business Informatics · Bad Honnef, Germany · 1.6 (B+)

Aug 2013 - Mar 2017

Fachhochschule Wedel (University of Applied Sciences Wedel)

Bachelor of Science (B.Sc.) · E-commerce (Major in Informatics) · Wedel, Germany · 1.4 (A-)

Aug 2010 - Jun 2013

G18 Gewerbeschule für Informations- und Elektrotechnik (G18 Trade School for Informatics and Electrical Engineering)

IHK Degree · IT Specialist for Systems Integration · Zürich, Switzerland · Very good (A)

Certifications & licenses

PSM I (Professional Scrum Master)

scrum.org

PSPO I (Professional Scrum Product Owner)

scrum.org