Thomas Donath

Interim Management / Freelance Project Management

Hamburg, Germany

Experience

Sep 2018 - Present
6 years 11 months

Interim Management / Freelance Project Management

  • Business Owner, Business Analyst, Brand Manager, Business Development Consultant, Marketing Manager, Product Owner/Product Manager (POPM SAFe 4.6), UI/UX Designer, Campaign Manager
  • Design and integration of complex applications based on market- and segment-specific customer journeys
  • End-to-end project management from software/process design to rollout
  • Stakeholder management, requirements engineering, business and process analysis
  • Business strategy and business development
  • UI/UX design and management, accessibility according to WCAG 2.0 and BITV 2.0
  • CRM/CMS integration, digital marketing management, design thinking
  • Software integration management, Kanban, Scrum and agile methods
  • Design, development and integration of marketing experience and marketing planning platforms
  • Definition of customer journeys and conversion optimization
Sep 2008 - Aug 2018
10 years
Hamburg, Germany

Managing Partner

zoommail GmbH

  • Design and implementation of the CRM and dialogue marketing software “zoommail profiler” for personalized mass communication via email, SMS or messaging
  • Software planning and technical as well as graphical realization
  • Market launch and customer acquisition
  • Customer consulting / CRM and digital marketing consulting
  • Campaign and service project management
  • Executive management and team leadership
  • Analysis of customer potentials
  • Integration with external CRM systems and expansion with social media, fax, SMS and WhatsApp
  • Setup of accounts and processes for clients
  • Definition of requirements, test management
  • Procurement of goods and services
  • Personnel and team management
Aug 2005 - Aug 2008
3 years 1 month
Hamburg, Germany

Freelance Designer / Project Manager

  • Acquisition of clients, projects and partners
  • Strategy, consulting, planning and execution of marketing activities
  • Client acquisition and retention for Eismann (strategy and execution)
  • B2B/B2C marketing for Johnson & Johnson, Idel Medical, HVV, S-Bahn Hamburg, HADAG, Cremer Group, Temix, ASV, Virbac Animal Health, BKK Mobil Oil, Island ProTravel, Island Tours
  • Analysis of customer potentials
  • Strategy development and consulting
  • Initiation and execution of marketing partnerships, clearing
  • Design and creation of print and online media and digital applications
  • Planning and execution of B2B and B2C events
  • Procurement of services and hard goods, production supervision
Apr 2000 - Jul 2005
5 years 4 months
Hamburg, Germany

Managing Partner

TOK Donath Werbeagentur GmbH

  • Creative leadership of the agency, client, project and partner acquisition, strategy
  • Consulting, planning and execution of marketing activities
  • Subscription marketing strategy and ad marketing strategy for Gong Verlag (TVdirekt, Gong+BiFu, die2, Herz für Tiere)
  • Client acquisition and retention for Eismann, Quelle, Reise-Q., Küchen-Q (strategy and execution)
  • B2B campaigns (electronic and traditional media) for Varta, Stiebel Eltron, TVdirekt
  • Strategy development and consulting
  • Initiation and execution of marketing partnerships, clearing
  • Design and creation of print and online media and digital applications
  • Planning and execution of B2B and B2C events
  • Procurement of services and hard goods, production supervision
Aug 1995 - Mar 2000
4 years 8 months
Hamburg, Germany

Managing Partner

Donath's Design und Werbeagentur

  • Client acquisition and retention for Imparat (strategy and execution)
  • B2B/B2C marketing for Johnson & Johnson, Virbac Animal Health, EduScho, Casa Da Vinci/Korzilius
  • Analysis of customer potentials
  • Initiation and execution of marketing partnerships, clearing
  • Design and creation of print and online media
  • Procurement of services and hard goods, production supervision
Aug 1987 - Oct 1995
8 years 3 months
Düsseldorf, Germany

Freelance Media Designer / Graphic Designer

  • Prepress specialist / lithographer in various reproduction studios in Düsseldorf and Hamburg
  • Work in advertising agencies including McCann Erickson, MSB+K, Grey, BBDO, Heye Direct, O&M direct
Aug 1984 - Jul 1987
3 years
Hamburg, Germany

Media Designer Traineeship

Albert Bauer KG

  • Professional title 1994: Prepress Specialist, specialization in Lithography

Languages

German
Native
English
Advanced

Education

Oct 1989 - Feb 1994

Fachhochschule Düsseldorf

Diploma in Design · Visual Communication · Düsseldorf, Germany

Aug 1984 - Jul 1987

Albert Bauer KG

Media Design · Hamburg, Germany

Hochschule Bremen

Master of Business Administration (MBA) · Business Administration/Marketing · Bremen, Germany

Certifications & licenses

SAFe Product Owner/Product Manager

Scaled Agile, Inc.

IHK Training Authorization for Marketing Communications Specialist

IHK

IHK Training Authorization for Media Designer, Print and Online

IHK

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