Thomas Donath - Interim Management / Freelance Project Management

Hamburg, Germany

Experience

Sep 2018 - Present

6 years 11 months

Business Owner, Business Analyst, Brand Manager, Business Development Consultant, Marketing Manager, Product Owner/Product Manager (POPM SAFe 4.6), UI/UX Designer, Campaign Manager
Design and integration of complex applications based on market- and segment-specific customer journeys
End-to-end project management from software/process design to rollout
Stakeholder management, requirements engineering, business and process analysis
Business strategy and business development
UI/UX design and management, accessibility according to WCAG 2.0 and BITV 2.0
CRM/CMS integration, digital marketing management, design thinking
Software integration management, Kanban, Scrum and agile methods
Design, development and integration of marketing experience and marketing planning platforms
Definition of customer journeys and conversion optimization

Sep 2008 - Aug 2018

10 years

Hamburg, Germany

Design and implementation of the CRM and dialogue marketing software “zoommail profiler” for personalized mass communication via email, SMS or messaging
Software planning and technical as well as graphical realization
Market launch and customer acquisition
Customer consulting / CRM and digital marketing consulting
Campaign and service project management
Executive management and team leadership
Analysis of customer potentials
Integration with external CRM systems and expansion with social media, fax, SMS and WhatsApp
Setup of accounts and processes for clients
Definition of requirements, test management
Procurement of goods and services
Personnel and team management

Aug 2005 - Aug 2008

3 years 1 month

Hamburg, Germany

Acquisition of clients, projects and partners
Strategy, consulting, planning and execution of marketing activities
Client acquisition and retention for Eismann (strategy and execution)
B2B/B2C marketing for Johnson & Johnson, Idel Medical, HVV, S-Bahn Hamburg, HADAG, Cremer Group, Temix, ASV, Virbac Animal Health, BKK Mobil Oil, Island ProTravel, Island Tours
Analysis of customer potentials
Strategy development and consulting
Initiation and execution of marketing partnerships, clearing
Design and creation of print and online media and digital applications
Planning and execution of B2B and B2C events
Procurement of services and hard goods, production supervision

Apr 2000 - Jul 2005

5 years 4 months

Hamburg, Germany

Creative leadership of the agency, client, project and partner acquisition, strategy
Consulting, planning and execution of marketing activities
Subscription marketing strategy and ad marketing strategy for Gong Verlag (TVdirekt, Gong+BiFu, die2, Herz für Tiere)
Client acquisition and retention for Eismann, Quelle, Reise-Q., Küchen-Q (strategy and execution)
B2B campaigns (electronic and traditional media) for Varta, Stiebel Eltron, TVdirekt
Strategy development and consulting
Initiation and execution of marketing partnerships, clearing
Design and creation of print and online media and digital applications
Planning and execution of B2B and B2C events
Procurement of services and hard goods, production supervision

Aug 1995 - Mar 2000

4 years 8 months

Hamburg, Germany

Client acquisition and retention for Imparat (strategy and execution)
B2B/B2C marketing for Johnson & Johnson, Virbac Animal Health, EduScho, Casa Da Vinci/Korzilius
Analysis of customer potentials
Initiation and execution of marketing partnerships, clearing
Design and creation of print and online media
Procurement of services and hard goods, production supervision

Aug 1987 - Oct 1995

8 years 3 months

Düsseldorf, Germany

Prepress specialist / lithographer in various reproduction studios in Düsseldorf and Hamburg
Work in advertising agencies including McCann Erickson, MSB+K, Grey, BBDO, Heye Direct, O&M direct

Aug 1984 - Jul 1987

3 years

Hamburg, Germany