Interim Management / Project Management

Strategy & Development

• Positioning Of Brands And Product Portfolios
• Marketing And Business Analysis
• Launch And Image Campaigns For Companies, Brands, Product Lines And Products
• E-commerce Strategies, Campaigns And Analysis
• Competition And Sales Strategies, Marketing Processes
• Marketing Partnerships - Partner Identification, Planning And Execution
• Customer Acquisition And Retention Programs
• Promotions, Events, Pos And Trade Show Appearances
• Performance Marketing - Development And Implementation
• Digital Transformation - Processes And Actions
• Business Analytics
• Development Of (Digital) Product Ideas
• Close And Cross-departmental Collaboration Internally And Externally
• Business Owner In A Safe Context (Scaled Agile Framework) - Agile Processes / Scrum / Kanban, Devops, Lean Product Management, Requirements Engineering
• Organizing And Facilitating Workshops On Various Aspects Of It Development And Training, Marketing Processes
• Requirements Engineering, Stakeholder Management, Digital Transformation, Marketing Automation
• Business Analysis, Conversion Rate Optimization, Loyalty
• Agile And Classical Project Management For Software Products, Mobile And Web Apps, Saas, Product Management, Pricing

Customer Relationship Management

• Analysis, Recommendations And Optimization Of Crm Strategy
• Analysis And Optimization Of Automation Processes
• Setting Up And Executing Marketing Processes And Marketing Automation

Campaigns

• Strategy Development, Planning, Execution
• B2b And B2c, Planning And Execution
• Above-the-line, Below-the-line, Sales Promotion
• Print, Online, Social, Direct And Cross-media
• Image, Lead And Customer Acquisition, Retention And Reactivation
• Monitoring And Optimization To Achieve Kpis

Sales And Administration

• Acquisition Of New Customers, Projects And Partners
• Securing Sales And Marketing Partners, Cross-selling, Cross-marketing
• Budgeting
• Procurement Of Services, Hardware And Media
• Managing Employees, Internal And External Teams And Agencies

Brands, Corporate Design And Social Media

• Consulting For Companies, Parent And Sub-brands
• Brand Management
• Designing And Defining Style Guidelines / Corporate Design / Ci/cd
• Implementing And Rolling Out Corporate Design
• Ui/ux Design For Mobile And Web Apps
• Planning, Execution, Monitoring And Optimization Of Campaigns And Apps
• Budget And Media Planning
• Media Planning, Media Control, Campaign Analysis And Optimization, Reporting
• Design Thinking, Ui/ux Design, Graphic Design, Media Production
• Hands-on
• Release Management

Software

• Adobe Creative Suite (Photoshop, Indesign, Illustrator)
• Microsoft Office / Apple Office, Openoffice
• Filemaker, Mind Mapping Software
• Wordpress
• Crm And Cms Systems (E.g. Wordpress, Typo3, Drupal, Joomla)
• Zoommail Profiler (Dialog Marketing)
• Agile, Ms Teams, Jira, Confluence, Signavio