Experience
Jan 2025 - Mar 2025
3 months
- Analyzing and documenting the current situation (Level 1-2)
- Identifying optimization needs and proposing solutions
- Developing training materials for core customer support processes
- Project planning and reporting, preparing decision templates for department heads and executives
Jan 2022 - Nov 2024
2 years 11 months
- Identifying, documenting, prioritizing, and supporting the implementation of relevant customer service processes
- Building a customer service test team to test front-end and back-end functionalities
- Developing incident management and temporary workarounds for operational teams in customer service
- Managing interfaces with IT, tribes, and specialist departments
- Reporting and preparing committee and decision documents for customer service managers up to director level
Jun 2020 - Jun 2021
1 year 1 month
- Designing and launching a web platform for contests/gamification (e.g., digital Rewe Christmas calendar)
- Managing external service providers, ensuring CI-compliant web design
- Controlling budget and reporting to stakeholders and committees
- Implementing push notification service for the Rewe app, including defining requirements and selecting vendors
Oct 2019 - Mar 2020
6 months
- Operational management of onboarding and customer support teams (15 staff)
- Establishing, optimizing, and documenting department processes
- Developing work instructions, role and job descriptions, and training
- Defining requirements for implementing the Sales Service Cloud
- Stakeholder management and preparing decision documents for executives and investors
Mar 2019 - Mar 2020
1 year 1 month
- Developing market entry strategies and integrating them into the T-Systems B2B product portfolio
- Designing omnichannel launch campaigns
- Leading the implementation of all marketing activities with a focus on organizing the "Cyber Security Tech Summit" conference
- Stakeholder management and preparing decision documents for executives and the T-Systems board
Feb 2018 - Jun 2018
5 months
- Development of a customer call center concept (1st to 3rd level)
- Evaluation of suitable cloud-based IT tools
- Definition of processes and content for self-service and call agents
- Requirements definition for tool integration and APIs
- Creation of a user manual for customers during the test phase
- Project reporting and preparation of decision templates
Oct 2017 - Jan 2018
4 months
- Planning the setup of the Customer Service department (resources, structures, tasks)
- Conducting service provider pitches and evaluating suitable open-source customer service platforms
- Developing processes and introducing operational procedures in customer care
- Compiling and implementing content in Zendesk
- Developing training and training materials
Jan 2017 - Jul 2017
7 months
- Developing product-specific, localized customer communication strategies (pricing, actions, communication)
- Defining target customers for automated CRM campaigns (email and outbound calls) and integrating them into existing measures
- Conducting tests, response analyses, and adjustments
- Developing a toolbox for accompanying marketing measures (posters, radio, events, POS, communication and sales materials)
- Integrating into sales channels (online, door-to-door, retail, partner) and channel management, including incentive programs
- Project planning, reporting, and controlling
May 2016 - Dec 2016
8 months
- Process analysis and optimization with a focus on customer centricity
- Managing the go-to-market launch of new service channels (call and self-service online)
- Centralizing the call center, recruiting and training call agents
- Developing standardized training and coaching
- Optimizing call and mail-based service processes and self-service content
- Functional requirements management for IT enhancements and interfaces
- Management and project reporting
Nov 2015 - Mar 2016
5 months
- Gap analysis of company and customer processes
- Developing process optimizations for campaign automation in CRM
- Conducting workshops for requirements gathering for involved IT systems
Jul 2015 - Present
10 years 2 monthsJan 2012 - Jun 2015
3 years 6 months
- Development and implementation of marketing strategies for products targeting business customers
- Integration of products into internal process and system landscape, e.g. sales and CRM systems
Mar 2011 - Dec 2011
10 months
- Development and implementation of the “E-Postbrief” marketing strategy
- Set up the customer portal
Jul 2007 - Feb 2011
3 years 8 months
- Advising DHL customers on CRM optimizations
- Development of the platform “Allesnebenan.de”
Jun 2003 - Jun 2007
4 years 1 month
- Campaign planning and execution
- Budget responsibility
- Process development
Aug 2002 - Jun 2003
11 months
- Clients: Liberty Media, AOK Federal Association
- Development and implementation of CRM initiatives
Jan 2001 - Jun 2002
1 year 6 months
- Marketing and budget planning
- Project management of implementation
- Development of CRM initiatives
Jul 2000 - Dec 2000
6 months
- Development and execution of market communications
- Process development
- Budget responsibility
Aug 1997 - Jun 2000
2 years 11 months
- Marketing Communications
- Event Management
- Expansion of the workflow management system