Max Ziegler

Principal

Berlin, Germany

Experience

Oct 2018 - Jun 2019
9 months
Hamburg, Germany

Principal

Infront Consulting GmbH, Strategy, Innovation & Transformation Management

  • PL B2B2C platform business model for automotive OEM to enable autonomous transactions.
  • PL Smart home strategy review, define adaptations and measures, partner and venture strategy design
  • PL of a strategic co-creation and building of an IoT/4.0 engineering SaaS and service business model
Dec 2017 - Jun 2018
7 months
Munich, Germany

Director of Operations

Holiday Extras GmbH

  • B2B business operations and partner integration implementation, GDPR implementation, OKR implementation
  • Restructuring Germany with the COO and global management, restructuring to improve cost structure
Feb 2014 - Present
11 years 6 months
Berlin, Germany

Founding Partner

Catalyst, Digital Management and Innovation Consulting

Client projects and responsibilities:

  • Senior IT Project & Transformation Manager / Zeiss Semiconductor Manufacturing, Oberkochen/Remote**

  • Led automation initiative for 3 prioritized EUV High-NA manufacturing technologies

  • Definition of MES implementation roadmap, led process workshops

  • Evaluation of software partners for MES, based on evaluated requirements in accordance with SCADA layers, ERP

  • Defined “Smart Excellence” roadmap, led supplier integration, stakeholder management, risk mitigation

  • Project Re-structuring BI-Tool implementation/ BVK, Munich/Remote**

  • Led stakeholder alignment on requirements across departments, developed backlog and roadmap

  • Workshops and definition of “way-of-work”, strategic partner management, PMO

  • Project lead platform development/ Ziegert EverEstate**

  • Led innovation process, strategy development, go-to-market and pilot projects with core team

  • Reorganization of the team and definition of the structure for growth in alignment with group CEO

  • Led two digitalization initiatives in the infrastructure department / Deutsche Post, DHL Logistic, Bonn/Remote**

  • Designed and led workshops to define use cases with identified stakeholders (HQ, regional), IT, legal

  • Led evaluation of SaaS solutions, managed make-or-buy process, defined transformation roadmap

  • Expert for agile transformation / Koc Holding Turkey, Remote**

  • Workshop "Leading an Agile Transformation", creation of a prioritized transformation backlog

  • Defined implementation measures in coordination with the HR management

  • Led B2B marketing and sales automation strategy and MVP development / Innogy Group, Essen**

  • Alignment of sales and marketing process, defined requirements for the evaluation of potential SaaS solutions

  • Developed the pilot implementation, definition of KPIs, optimization of sales activities

  • Development of a business plan, model and market evaluation / PCTC Invest AB (Swedish private equity), Stockholm**

  • Defined an eCommerce business concept including go-2-market strategy, marketing, design, logistics

  • Defined the business model and pricing based on a conducted market analysis

  • Project & Product Management, Go-to-Market, Digital Sales / E.ON Energie Deutschland GmbH**

  • Led End-2-End IoT process design and implementation, backlog management, logistics, customer support

  • Managed partner integration, digital sales, and installation process for hardware delivery B2B2C

  • Head of Business Development, (interim/consulting) / Stackfield GmbH, SaaS Cloud, Munich, DE**

  • Set-up of a pilot project with a global automotive OEM including an action plan for implementation

  • Evaluated user feedback to create a feature and user story backlog

  • Senior Manager B2B Sales and Development (interim/consulting) / Travelzoo (Europe) Ltd, Munich, DE**

  • Evaluated and optimized the sales & lead process, digitalization of standard processes, definition of KPIs

  • Development and support of two new key accounts with a 6-digit sales volume after 3 months

May 2011 - May 2014
3 years 1 month
Munich, Germany

Senior Consultant

Mosaiic GmbH, Management Consulting

  • PL, PO, PMO for a global aftersales digital transformation program
  • PL/Venture Builder ParkNow mobility pilot for an automotive manufacturer in North America
  • Global PMO for assembly process planning for an automotive OEM to harmonize global manufacturing structure.
Aug 2009 - Feb 2010
7 months
San Francisco, United States

Project Associate business consulting and marketing

German American Chambers of Commerce

Mar 2009 - Jun 2009
4 months
Eisenach, Germany

Project Associate supply chain management/business process redesign

EDAG GmbH & Co. KGaA

Aug 2008 - Dec 2008
5 months
Fulda, Germany

Project Associate marketing and corporate communications

JOB AG – Personal Management

May 2008 - Jul 2008
3 months
Fulda, Germany

Intern marketing and sales

Sorg Premium Cars GmbH

Mar 2007 - Apr 2007
2 months
Frankfurt, Germany

Intern cost controlling and operations

Arvato Direct Services GmbH

Jun 2006 - Aug 2006
3 months
Frankfurt, Germany

Intern brand development and marketing

Envy GmbH Agentur für Kommunikation

Oct 2005 - Mar 2006
6 months
Fulda, Germany

Intern logistics and operations

HSW AG big prints

Summary

For over a decade, I have been guiding clients through their digital transformation initiatives and projects. My experience across more than eight industries has equipped me with deep specialist knowledge and a refined, methodical approach. Colleagues and clients describe me as both empathetic and pragmatic, with strong communication skills that foster seamless cross-functional collaboration. This ensures that the strategies I help develop not only translate into impactful solutions but also gain buy-in from the teams they affect. My core expertise lies in leading transformative projects, defining strategic roadmaps, and driving execution and implementation.

Languages

German
Native
English
Native

Education

Oct 2007 - Feb 2011

University of Applied Sciences Fulda

International Business Administration, Majors: Supply Chain Management & Logistics / Tax & Accounting · Fulda, Germany · Top 20%

Certifications & licenses

RPlan certified

SCRUM/ITPM – IT Project management

Six Sigma Green Belt

TÜV

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