Martin W. - Founder | Hands-On Consulting for Digital Transformation, Industry 4.0 & Interim Management

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Hamburg, Germany

Experience

Feb 2024 - Present

1 year 7 months

Hamburg, Germany

Founder | Hands-On Consulting for Digital Transformation, Industry 4.0 & Interim Management

Martin Waßmann (IT-OT Experts)

Developing and driving solutions for business challenges with real added value for the company
Value-driven approach to avoid the pilot trap! Scaling instead of countless PoCs
SIRI (TÜV Süd)-based assessment of Industry 4.0 maturity and scalable digitization (MES, IIoT)
Innovative, data-driven 4.0 architectures for effective company transformation
Transforming existing ISA-95 & ISA-88 environments (MES, ERP, Cloud) into modern IT/OT architectures (UNS, MQTT) according to IEC 62443

Feb 2024 - Present

1 year 7 months

Frankfurt, Germany

SVP - Lead Smart Industry (Industry 4.0)

Orange Business Services

Operational and business consulting on Industry 4.0/5.0 with a focus on IT/OT integration, go-to-market strategies, and strategic partnerships in the DACH region
Data-driven transformation for real-time decisions (ISA-95 → MES/ERP/IoT → UNS), tailored to industry-specific opportunities and challenges
Innovative digitalization with AI, IoT, cloud, and robotics to optimize manufacturing and industrial processes

Jun 2022 - Jan 2024

1 year 8 months

Hamburg, Germany

Sales Director, Digital Solutions EMEA

Johnson Controls

Successfully designed and implemented initiatives, including building a dedicated digital team
From 0 to 100 with a 122% performance increase through data-driven qualification (MEDDICC)
Expert in selling digital solutions that sustainably link business and environmental goals

Sep 2021 - May 2022

9 months

San Francisco, United States

Senior Consultant

Parsable

Introduced paperless processes by integrating MES, ERP, and IoT data (Parsable Cloud SaaS)
Key account management for top 5 customers, driving growth through up-/cross-selling and new customer acquisition

Jan 2021 - Sep 2021

9 months

Hamburg, Germany

Project Manager, Digitalization of the Non-Food Supply Chain

Tchibo

Successfully managed C-level projects for an efficient and transparent supply chain
Implemented digital product development for apparel and hard goods
Led organizational development, stakeholder coordination, and recruiting

May 2019 - Dec 2020

1 year 8 months

Germany

Aircraft Cabin Developer | Digitalization & IoT | Standardized Platform Development

Airbus

Led major agile digital development projects for the connected aircraft cabin and digital services in a cloud SaaS environment
Strategic consulting and leadership of various research projects
Interdisciplinary innovation catalyst for technical solutions and manufacturing concepts toward full automation

Feb 2017 - Apr 2019

2 years 3 months

Germany

Senior Technical Sales Specialist / Architect - IoT & AR Expert - EMEA

PTC

Designing complex IIoT architectures (ISA-95, KepserverEX, MES, ERP)
Cross-industry sales initiatives and solution development in the Industry 4.0 environment
Use of AI, AR, and PLM in manufacturing and mechanical engineering

Jan 2016 - Dec 2016

1 year

Founder

Martin Waßmann

Established and grew sales in the DACH region for the shopfloor mixed reality application
Successfully acquired new customers and developed strategic partnerships

May 2013 - Apr 2016

3 years

Hamburg, Germany

Agile Product Lifecycle, Quality and Innovation Expert

AKKA Octogon GmbH on behalf of Airbus

Transformation of all work processes and systems (MES, ANDON, QMS, ERP, IIoT)
Mixed reality & agile methods: internal cloud SaaS solution for paperless manufacturing; shift from waterfall to SCRUM
Built a 14-person Industry 4.0 team: successful ITSM tender for shopfloor IT solutions in aircraft manufacturing

Jul 2011 - Apr 2013

1 year 10 months

Wolfsburg, Germany

Project, Process & Quality Management Consultant

Tagueri AG on behalf of Volkswagen AG

Consulting on change and error management processes based on Automotive SPICE and CMMI
Implementing processes and tools for Volkswagen AG and its suppliers
Auditing the implemented processes at supplier sites

Feb 2011 - Aug 2011

7 months

Hamburg, Germany

Engineering Trainee

Airbus Operations GmbH

Initiated the implementation of an advanced automated management process, specifically tailored to budget planning for cabin design
Developed a pioneering budget planning tool as part of his diploma thesis

Jan 2011 - Dec 2016

6 years

Photographer

Self-employed

May 2010 - Jul 2010

3 months

Magdeburg, Germany

Tutor

Otto-von-Guericke University Magdeburg

Oct 2009 - Mar 2010

6 months

Sindelfingen, Germany

Project Management Intern

Daimler AG

Summary

Hi there, welcome to my profile. Digital transformation is my passion – I'm especially excited about areas like IoT, IIoT, AI, and augmented reality, as well as the relatively new field of the Unified Namespace (UNS) through MQTT – which enables large-scale IT/convergence and integrates existing system architectures (MES, ERP, ...) into a real-time environment. In my career at companies like Johnson Controls, Parsable, Tchibo, Airbus, and Volkswagen AG, I've focused on making complex tech approachable and turning it into real business wins.

From crafting smart sales strategies to introducing cutting-edge technologies, I've always linked tech advancements with business growth. I'm especially proud of my time at Airbus, where we were recognized for strong innovation. I'm also happy to support startups in any way I can with my network.

Driving innovation, pushing boundaries, and creating sustainable progress – that's my goal. Let's get started together!