Lars Jurischka

Implemented OneTrust as a central register for all processing activities

Introduced JIRA Service Management for all data privacy requests

Conducted DSFAs and third-party management (e.g., third-country transfers)

Drafted data processing agreements (DPAs)

Delivered training sessions (e.g., OneTrust), daily meetings, and sprints

Realigned marketing cookie & consent processes (opt-in/opt-out)

Risk management

Set up marketing campaigns (with and without promotions) for existing customers and prospects with privacy checks

Coordinated and managed assessments and audits

Designed a loyalty program

Documented 1000+ processing activities in compliance with data protection

Achieved up to 50% faster incident and ticket request handling through ticket automation

Successfully implemented the loyalty program with a data protection-compliant process

Built complete documentation for OneTrust, suppliers, contracts, and assets

Introduced Adobe Journey Optimizer, DMP, Target, Experience Manager, and Google Analytics as a full campaign stack

Created 50+ cross-channel CRM and marketing use cases

Rebuilt targeting logic based on customer behavior

Established an agile operational structure following Spotify Tribes and Squads

Set up marketing campaigns (with and without promotions) for existing customers and prospects

Used all CRM 1st-, 2nd-, and 3rd-party data for effective retargeting

Developed go-to-market strategies with relevant campaigns

Achieved 50% more effective marketing campaigns

Improved NPS by 30%

Unified technical white-label platform across all channels and brands

Standardized KPI monitoring across the customer lifecycle (conversion, churn, ARPU, CLV)

Led cross-functional project to implement the entire Adobe stack with multiple developers and project managers

Delivered sustainable agile knowledge transfer to all teams

Successfully launched 8 brands within the set time and budget

Led the project from commissioning to operational implementation of the Google Marketing Cloud

Analyzed and selected the Google reseller

Defined technical use cases and segmentation logic

Managed UAT, testing processes, and deployment planning

Negotiated costs up to 2 million EUR

Achieved 20% better campaign performance

Increased digital revenues by 30%

Delivered a technically clean implementation on time and budget

Optimized reseller costs

Successfully implemented up to 15 use cases

Successfully conducted UAT, defect management, and deployments

Designing a new pricing and product portfolio

Reorganizing and training the customer service team

Creating use cases and target group models

Developing go-to-market strategies

Deploying using agile methods in sprints

Monitoring KPIs throughout the customer lifecycle (conversion, churn, ARPU, CLV)

Risk management

Conducting UAT, go-live support, defect and test management

Launched a new pricing portfolio (similar to Spotify family plan) and bundles with a budget of 1-2 million CHF

Built a new customer service team with an incentive system

Improved NPS by 30%

Increased ARPU by 15% through cross- and upselling

Developed up to 5 marketing campaigns online and offline

Managing the RFP process through to selecting Adobe as the service provider

Creating and reviewing RFP documents

Project management as Scrum Master & Product Owner

Analyzing the Adobe Marketing Cloud tools

Defining targeting and DMP use cases

Consistent monitoring of KPIs throughout the customer lifecycle (conversion, churn, ARPU, CLV)

Developing go-to-market strategies

Conducting workshops

Risk management

Introduced the Adobe Marketing Cloud with a budget of 5 million CHF

Led up to 25 stakeholders

Improved consolidated data quality

Implemented up to 30 marketing use cases/campaigns

Enhanced retargeting quality

Integrated into existing IT architecture with Adobe Analytics, Experience Management, Campaign Management

Introduction of LogObject mLogistics

Coordination of technical and IT teams

Reviewing offers and ensuring ITT deliverables

Training and onboarding of all partners

Implementation of change requests

Optimization of partner management

Single point of contact for all project stakeholders

Implementation of the route planning and dispatch software for over 30 service partners

Reduced failures by 35%

Faster service response times

Improved partner quality

Successful go-live

Conducted over 50 training sessions

Development and testing of data-driven, cross-channel marketing campaigns and processes

Implementation of the Adobe DMP

Coordination of the Adobe service provider and internal teams

Test management

Project management using Scrum and agile methods

Leading workshops with Adobe

Improved CRM data by 35%

Reduced campaign costs by EUR 0.5 million

Consolidation of collected data (web behavior, CRM) for personalized offers

Improved campaign quality and retargeting