Lars Jurischka - Coaching | Digital Marketing Experte | Interims & Project Management | Scrum Master | Product Owner | B2C & B2B | CRM

Hamburg, Germany

Experience

Sep 2023 - May 2024

9 months

Germany

Project Manager & Data Security / Protection Manager

Telefónica Germany GmbH & Co. OHG

Supporting the overarching project management of the digital transformation with expertise on the right and appropriate implementation
Operational support of the individual Adobe areas of Adobe Experience Manager, Adobe Journey Optimizer, Adobe Targeting and Adobe Experience Management (website, mobile, apps)
Implementation and use case evaluation of a consent management platform "OneTrust"
Operative lead of "OneTrust" and maintaining all processing activities for external audits
Creating and handling tickets in JIRA and Confluence
Project Manager of external Audits
Cookie and Consents Management (e.g. Google G4 and Analytics, Website documentation for cookie integration)
Setting up marketing campaigns (with and without promotion) for existing customers and prospects with data privacy checking
Assess project risks and initiate risk mitigation measures
Checking the implementation of the data protection management system
Identification and evaluation of relevant data processing procedures
Functional/technical definition and detailed specification of the required new development
Content-related consulting for the creation of the specifications for the SW/process development/hardware structure
Conception and creation of acceptance test specifications (acceptance criteria and test catalogue)
Technical consulting and conception of the function/component development
Implementation of the final acceptance tests before commissioning & go-live documentation

May 2022 - Feb 2023

10 months

Switzerland

Project Manager & Head of Customer Value Proposition

Sunrise GmbH

Head of the Customer Value Proposition team for new customer campaigns and promotions
Leading a team of up to 10 colleagues
In charge of the budget and concept/strategy for all new customer promotions/offers within a budget of around 0.5 million
Creating go-to-market strategies for tariffs and products
Leading several projects, including implementing a new product portfolio for Internet and TV (plus a ATL TV campaign)
Research and analyse market trends, and customer needs to identify opportunities for new promotions and projects
Develop and implement strategies for creating compelling customer value propositions that drive sales and customer loyalty within the allocated budget
Project Research and analyse market trends and customer needs to identify opportunities for new promotions and projects
Develop and implement strategies for creating compelling customer value propositions that drive sales and customer loyalty
Collaborate with cross-functional teams, including marketing, product development, and sales, to create and execute promotional campaigns and projects
Monitor and analyse the effectiveness of promotions and projects, and make adjustments as needed to optimise results
Develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers
Stay up-to-date on industry developments and competitor activities, and incorporate this knowledge into promotional and project strategies
Develop and maintain promotional materials, such as brochures, flyers, and emails, to support promotional campaigns
Manage budget and resources effectively to deliver promotions and projects on time and within budget
Lead customer research and gather customer feedback to understand their needs and preferences
Extended knowledge in working with Figma (UI / UX), Hybris, Google Analytics and Adobe (Adobe Experience Manager, Adobe Target and Adobe Campaign)
Train campaign managers with the help of the external DL
Improving the digital maturity level and ensuring the transfer of knowledge to the use in daily business
Conducting and leading workshops

Jun 2021 - Jun 2023

2 years 1 month

Germany

Project Manager & Product Owner

Telefónica Germany GmbH & Co. OHG

Project manager and management of a project team of the B2P area for the introduction of Adobe
Supporting the overarching project management of the digital transformation with expertise on the right and appropriate implementation
Project management according to the agile "Spotify principle"
Elaboration of use cases
Working with FIGMA and supporting the UI & UX team
Operational support of the individual Adobe areas of Adobe Experience Manager, Adobe Journey Optimizer, Adobe Targeting and Adobe Experience Management (website, mobile, apps)
Implementation and use case evaluation of a consent management platform "OneTrust"
Setting up marketing campaigns (with and without promotion) for existing customers and prospects
Assess project risks and initiate risk mitigation measures
Elaboration of the target strategy and requirements
Development of various use cases based on the collected business requirements and functions of Adobe's DMP and the targeting possibilities, after an assessment based on internal and external data
Development of go-to-market strategies with relevant campaigns
Train campaign managers with the help of the external DL
Improving the digital maturity level and ensuring the transfer of knowledge to the use in daily business
Conducting and leading workshops

Nov 2020 - Apr 2021

6 months

Germany

Project Manager

1&1 Versatel

Establishment and introduction of a department responsible for all migrations

Project management of technical and commercial projects (e.g. migration from old to new products for a major bank). Management of the migration team of employees and consultants as support to the VP
Creation of business cases and specifications for various IT projects in the course of the migrations
Setting up a project plan and adhering to time and budget targets
Lead IT projects to implement new requirements for tools such as Remedy, WebOM or Confluence
Development and elaboration of new processes in consultation with all stakeholders for the integration of the new department in the overall corporate picture

Jul 2020 - Dec 2020

6 months

Project Manager

Habermaass Familygroup

Implementation of the Google Marketing Cloud

Accompaniment of the entire process from the commissioning of the software to the operational implementation
Project management and support/PMO tasks for the introduction of the Google Marketing Cloud with a selected partner/reseller
Analysis of various Google resellers
Analysis and implementation of the consent management system and defining use cases
Offer negotiation with partner/reseller and HABA purchasing department
Coordination with the main project manager, the marketing department, the IT department of the partner/reseller as well as other relevant stakeholders and project participants
Setting up a project plan and adhering to time and budget targets
Steering and managing/coordinating the implementation with the partner/resellers
Development of various use cases based on the collected business requirements and functions
Defect and test management; deployment according to agile methods in sprints
Execution of UAT

Mar 2020 - Jul 2020

5 months

Project Manager

Habermaass Familygroup

Implementation of the SAP Marketing Cloud

Accompaniment of the entire process from the commissioning of the software to the operational implementation
Creation of a tool overview with all software and interfaces
Leading and supporting scoping sessions with all stakeholders
Development of various use cases based on the collected business requirements and functions
Project management (time, budget and resources)
Elaboration of new marketing and IT structure and team set-up
Description of relevant test cases
Execution of UAT

Nov 2019 - Nov 2020

1 year 1 month

Switzerland

Project Manager & Product Owner

Sunrise Communications

Conception and implementation of a new product and tariff portfolio

Conceptual design of a new tariff portfolio (similar to Spotify Family Package) including a new TV application with requirements and strategies as well as matching product bundles
Leading and supporting scoping sessions with all stakeholders
Development of various use cases based on the collected business requirements and functions
Project management (time, budget and resources)
Development of go-to-market strategies with relevant campaigns with the base management team
Description of relevant test cases (also risk management)
Defect and test management; deployment according to agile methods in sprints
Implementation of UAT and go-live support
Post-release support

Jun 2019 - Dec 2020

7 months

Switzerland

Project Manager & Product Owner

Sunrise Communications AG

B2B 5G conception and implementation

Responsible for the 5G B2B concept and setup
Development of various use cases based on the collected business requirements and functions
Development of the 5G product and tariff structure
Creation of mockups (Axure software) for implementation
Lead UAT
Ensure that 5G activities are compliant with the company
Reduced risk exposure to 5G strategies through external partners
Managing and monitoring customer clarification questions and enquiries, before and after go-live
Tracking and managing the follow-up process
Creating B2B websites with Adobe Experience Manager
Conducting and leading workshops

Website

Content management and data maintenance
Responsible for the entire B2B website
Creation, adaptation and discussion of the site's page structure (tool: Adobe Experience Manager (AEM))
Create mock-ups and organise text and graphics with different agencies
Set up the necessary configuration in AEM and Hybris for new websites

Further projects

Project management for SME products and tariffs
Analysis of Sunrise's B2B customer communication strategy and improvement of communication approaches/campaigns

Sep 2018 - May 2019

9 months

Switzerland

Project Manager

Sunrise Communications AG

Conception and implementation of the Adobe Marketing Cloud

Accompaniment of the entire process from the commissioning of the software to the operational implementation
Lead the selection of the service provider 'Adobe':
Work with stakeholders to ensure that the required documentation is provided within the specified timeframe
Manage the preparation of tender documents and review the business requirements of Sunrise the business requirements of Sunrise
Minimising the company's risk by analysing the tender and contract conditions
Integration of Consent Management Platform "OneTrust"
Analysis of Adobe Marketing Cloud with focus on DMP including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps) and Campaign Management (email, SMS)
Assess project risks and initiate risk mitigation measures
Development of a working model for the new process structure of Sunrise
Elaboration of the target strategy and requirements
Development of various use cases based on the collected business requirements and functions of Adobe's DMP and targeting capabilities, following an assessment based on internal and external data and business case calculations, concluding the process with a roadmap for prioritisation and implementation for all use cases
Development of go-to-market strategies with relevant campaigns and playout via Adobe Marketing Cloud (prioritisation, integration and implementation)
Train campaign managers with the help of the external DL
Improving the digital maturity level and ensuring the transfer of knowledge to the use in daily business
Conducting and leading workshops

Apr 2018 - Sep 2018

6 months

Germany

Project Manager

maxdome GmbH / ProSiebenSat1. Media SE

Carve-out of maxdome GmbH

Monitoring and project management of the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH, a wholly owned subsidiary of ProSiebenSat.1 Media SE, and Discovery Communications LLC, which agreed to sell and transfer 100% of the shares in maxdome GmbH, the operator of the VOD portal "maxdome", to 7TV Joint Venture GmbH, a joint venture in which P7S1 and Discovery each currently hold - directly or indirectly - 50% of the shares
Development of a suitable carve-out strategy and transformation into the new group structure
Elaboration of new organisational structures and processes for effective integration and restructuring
Preparation of all documents (e.g. group contracts) for signing between both parties
Answering pending questions from the Cartel Office on the transaction and the long-term strategy
Development of the new governance structure and financial statements for 7TV
Supporting maxdome and 7TV in the operational implementation of the spin-off (e.g. job analysis)
Selection and introduction of a new asset manager software "Moving-Manager":
Operational lead for finding new offices (location analysis, supplier management, price calculations, etc.)
Coordination and analysis of logistics service providers (tender, SLA agreement, etc.)
Setup IT infrastructure for 300+ employees
Office setup and planning with various stakeholders
Introduction of a new procurement process

Oct 2017 - Apr 2018

7 months

Germany

Project Manager

Unitymedia

Introduction of a route and disposition software

Successful implementation of a route planning and scheduling software (called "mLogistics" by LogObject) for service30 partners
Review of bids to ensure compliance with ITT performance (tendering)
Responsible for smooth software integration in the ongoing operational business between the service partner and Unitymedia
Coordination and cooperation of the implementation with the IT and technology department
Organisation and coordination of all onboardings
Participate in onsite and offsite meetings with service partners and other stakeholders throughout the project cycle
Development and creation of change requests for software adaptations in cooperation with the service partner and service provider 'LogObject'
Analysis, updating and improvement of internal/external knowledge/ training guidelines
Analysis and improvement of the management and handling of carrier orders
Partner management and, if necessary, termination of partners
SPOC for all project participants
Planning and implementation of kick-off meetings
Organisation of training for service partners
Project documentation and data maintenance

Jul 2017 - Oct 2017

4 months

Germany

Project Manager

Telefónica Germany GmbH & Co. OHG

Elaboration and introduction of a new process structure for ticketing in Finance and Accounting

Creation of a process overview for the CapEx planning process
Development of a new Q&A process structure incl. a macro-based template for all ticket creations
Set-up of a SharePoint process and integration of the template for an automated process flow
Analysis of the current request list incl. status as well as preparation of a new overview to consolidate all CapEx project requests
Preparation and follow-up of presentation for F&A Director to discuss current topics with parent company in Spain

Oct 2016 - Jun 2017

9 months

Germany

Project Manager

Sky Deutschland Fernsehen GmbH & Co. KG

Implementation of a Data Management Platform

Project management (stakeholder management, project structure, coordination and communication)
Implementation of Adobe's DMP in collaboration with external Adobe consultants and Sky's sales, operations, product management and CRM department to customise marketing campaigns
Develop and test new data-driven and cross-channel marketing campaigns and processes
Improve and implement personalised promotional material within the customer journey of potential and existing customers; provide a better understanding of the market and the customer to deliver detailed audience insights and behaviours
Successfully consolidate the data collected (especially web behaviour and CRM) to provide personalised offers to customers via Adobe Analytics and the DMP
Adjustment and coordination of the timeline
Coordination of responsibilities with all stakeholders
Distribution and definition of project tasks

May 2016 - Oct 2016

6 months

Germany

Project Manager

Sky Deutschland Fernsehen GmbH & Co. KG

Evaluation of a Data Management Platform (DMP)

Responsible for the tendering and evaluation of various service providers
Managing pre-qualification proposals and promoting the tender process
Manage bid strategy sessions and assign results to all team members
Ensure that the tender is in line with the corporate strategy
Manage and monitor customer clarification questions and enquiries, pre and post shipments
Tracking and managing tender opportunities submitted and initiating the follow-up process
Improve the customer feedback process after the tender and the "lessons learnt" process

Lead the selection of the service provider 'Adobe':

Work with stakeholders to ensure that the required documentation is provided within the specified timeframe
Manage the production of tender documents and review Sky's business requirements
Minimising the company's risk by analysing the tender and contract conditions
Analysis of Adobe's Marketing Cloud with a focus on DMP including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps) and Campaign Management (email, SMS)
Development of various use cases based on the collected business requirements and functions of Adobe's DMP and targeting capabilities, following an assessment based on internal and external data and business case calculations, concluding the process with a roadmap for prioritisation and implementation for all use cases

Summary

Lars is a digital marketing expert and management consultant as well as project manager with a focus on digital marketing, CRM, digitalisation, interim management, in the implementation of marketing and CRM systems as well as software selection/implementation.