Coaching | Digital Marketing Experte | Interims & Project Management | Scrum Master | Product Owner | B2C & B2B | CRM

• Supporting the overarching project management of the digital transformation with expertise on the right and appropriate implementation
• Operational support of the individual Adobe areas of Adobe Experience Manager, Adobe Journey Optimizer, Adobe Targeting and Adobe Experience Management (website, mobile, apps)
• Implementation and use case evaluation of a consent management platform "OneTrust"
• Operative lead of "OneTrust" and maintaining all processing activities for external audits
• Creating and handling tickets in JIRA and Confluence
• Project Manager of external Audits
• Cookie and Consents Management (e.g. Google G4 and Analytics, Website documentation for cookie integration)
• Setting up marketing campaigns (with and without promotion) for existing customers and prospects with data privacy checking
• Assess project risks and initiate risk mitigation measures
• Checking the implementation of the data protection management system
• Identification and evaluation of relevant data processing procedures
• Functional/technical definition and detailed specification of the required new development
• Content-related consulting for the creation of the specifications for the SW/process development/hardware structure
• Conception and creation of acceptance test specifications (acceptance criteria and test catalogue)
• Technical consulting and conception of the function/component development
• Implementation of the final acceptance tests before commissioning & go-live documentation

• Project manager and management of a project team of the B2P area for the introduction of Adobe
• Supporting the overarching project management of the digital transformation with expertise on the right and appropriate implementation
• Project management according to the agile "Spotify principle"
• Elaboration of use cases
• Working with FIGMA and supporting the UI & UX team
• Operational support of the individual Adobe areas of Adobe Experience Manager, Adobe Journey Optimizer, Adobe Targeting and Adobe Experience Management (website, mobile, apps)
• Implementation and use case evaluation of a consent management platform "OneTrust"
• Setting up marketing campaigns (with and without promotion) for existing customers and prospects
• Assess project risks and initiate risk mitigation measures
• Elaboration of the target strategy and requirements
• Development of various use cases based on the collected business requirements and functions of Adobe's DMP and the targeting possibilities, after an assessment based on internal and external data
• Development of go-to-market strategies with relevant campaigns
• Train campaign managers with the help of the external DL
• Improving the digital maturity level and ensuring the transfer of knowledge to the use in daily business
• Conducting and leading workshops

Implementation of the Google Marketing Cloud

• Accompaniment of the entire process from the commissioning of the software to the operational implementation
• Project management and support/PMO tasks for the introduction of the Google Marketing Cloud with a selected partner/reseller
• Analysis of various Google resellers
• Analysis and implementation of the consent management system and defining use cases
• Offer negotiation with partner/reseller and HABA purchasing department
• Coordination with the main project manager, the marketing department, the IT department of the partner/reseller as well as other relevant stakeholders and project participants
• Setting up a project plan and adhering to time and budget targets
• Steering and managing/coordinating the implementation with the partner/resellers
• Development of various use cases based on the collected business requirements and functions
• Defect and test management; deployment according to agile methods in sprints
• Execution of UAT

Conception and implementation of a new product and tariff portfolio

• Conceptual design of a new tariff portfolio (similar to Spotify Family Package) including a new TV application with requirements and strategies as well as matching product bundles
• Leading and supporting scoping sessions with all stakeholders
• Development of various use cases based on the collected business requirements and functions
• Project management (time, budget and resources)
• Development of go-to-market strategies with relevant campaigns with the base management team
• Description of relevant test cases (also risk management)
• Defect and test management; deployment according to agile methods in sprints
• Implementation of UAT and go-live support
• Post-release support

Conception and implementation of the Adobe Marketing Cloud

• Accompaniment of the entire process from the commissioning of the software to the operational implementation
• Lead the selection of the service provider 'Adobe':
• Work with stakeholders to ensure that the required documentation is provided within the specified timeframe
• Manage the preparation of tender documents and review the business requirements of Sunrise the business requirements of Sunrise
• Minimising the company's risk by analysing the tender and contract conditions
• Integration of Consent Management Platform "OneTrust"
• Analysis of Adobe Marketing Cloud with focus on DMP including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps) and Campaign Management (email, SMS)
• Assess project risks and initiate risk mitigation measures
• Development of a working model for the new process structure of Sunrise
• Elaboration of the target strategy and requirements
• Development of various use cases based on the collected business requirements and functions of Adobe's DMP and targeting capabilities, following an assessment based on internal and external data and business case calculations, concluding the process with a roadmap for prioritisation and implementation for all use cases
• Development of go-to-market strategies with relevant campaigns and playout via Adobe Marketing Cloud (prioritisation, integration and implementation)
• Train campaign managers with the help of the external DL
• Improving the digital maturity level and ensuring the transfer of knowledge to the use in daily business
• Conducting and leading workshops

Introduction of a route and disposition software

• Successful implementation of a route planning and scheduling software (called "mLogistics" by LogObject) for service30 partners
• Review of bids to ensure compliance with ITT performance (tendering)
• Responsible for smooth software integration in the ongoing operational business between the service partner and Unitymedia
• Coordination and cooperation of the implementation with the IT and technology department
• Organisation and coordination of all onboardings
• Participate in onsite and offsite meetings with service partners and other stakeholders throughout the project cycle
• Development and creation of change requests for software adaptations in cooperation with the service partner and service provider 'LogObject'
• Analysis, updating and improvement of internal/external knowledge/ training guidelines
• Analysis and improvement of the management and handling of carrier orders
• Partner management and, if necessary, termination of partners
• SPOC for all project participants
• Planning and implementation of kick-off meetings
• Organisation of training for service partners
• Project documentation and data maintenance

Implementation of a Data Management Platform

• Project management (stakeholder management, project structure, coordination and communication)
• Implementation of Adobe's DMP in collaboration with external Adobe consultants and Sky's sales, operations, product management and CRM department to customise marketing campaigns
• Develop and test new data-driven and cross-channel marketing campaigns and processes
• Improve and implement personalised promotional material within the customer journey of potential and existing customers; provide a better understanding of the market and the customer to deliver detailed audience insights and behaviours
• Successfully consolidate the data collected (especially web behaviour and CRM) to provide personalised offers to customers via Adobe Analytics and the DMP
• Adjustment and coordination of the timeline
• Coordination of responsibilities with all stakeholders
• Distribution and definition of project tasks