Lars J.
Digital Marketing Expert I Project & Interim Manager I Data Privacy & Compliance Manager
Experience
Oct 2023 - Dec 2024
1 year 3 monthsGermany
Project Manager & Data Security / Compliance Manager
Telefónica Germany GmbH & Co. OHG
- Documenting processing activities (e.g., documenting GDPR-compliant processes in OneTrust or Usercentrics)
- Leading and managing internal and external audits (e.g., preparing for and conducting audits, as well as addressing findings)
- Certified Product Owner for OneTrust Privacy Management Professional
- Conducting training sessions (e.g., for OneTrust)
- Conducting DPIAs (data protection impact assessments)
- Third-party management (e.g., third-country transfers, data processing agreements (DPAs))
- Implementing and evaluating use cases for a consent management platform (OneTrust)
- Operational management of OneTrust and overseeing all processing activities for external and internal audits
- Creating and editing tickets in JIRA and Confluence
- Project manager for external audits – cookie and consent management (e.g., Google GA4 and Analytics, website documentation for cookie integration)
- Setting up marketing campaigns (with and without promotions) for existing customers and prospects with data protection review – assessing project risks and initiating risk mitigation measures
- Reviewing the implementation of the data protection management system – identifying and assessing relevant data processing procedures – functionally and technically defining and specifying required new developments in detail
- Providing content-related consulting in creating specifications for software/process development and hardware structure
- Designing and creating acceptance test specifications (acceptance criteria and test catalogue)
- Offering technical consulting and designing functional/component development
- Conducting final acceptance tests before commissioning and preparing go-live documentation
May 2022 - Feb 2023
10 monthsSwitzerland
Project Manager: Design and Implementation of the Adobe Marketing Suite
Sunrise GmbH
- Leading customer value proposition for new customer campaigns and promotions
- Leading a team of up to 10 colleagues
- Responsible for the budget and concept/strategy for all new customer promotions/offers within a budget of around 0.5 million
- Developing go-to-market strategies for tariffs and products
- Managing several projects, including implementing a new internet and TV product portfolio (plus an above-the-line TV campaign)
- Analyzing market trends and customer needs to identify opportunities for new promotions and projects
- Developing and implementing strategies to create compelling customer value propositions that drive revenue and loyalty within the allocated budget
- Conducting project research and analyzing market trends and customer needs to identify opportunities for new promotions and projects
- Developing and implementing strategies to create compelling value propositions that boost revenue and customer loyalty
- Collaborating with cross-functional teams, including marketing, product development, and sales, to develop and execute campaigns and projects
- Responsible for monitoring and analyzing the effectiveness of promotions and projects, and making adjustments as needed to optimize outcomes
- Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
- Staying up to date on industry developments and competitor activities, and using this knowledge in promotion and project strategies
- Creating and maintaining marketing materials such as brochures, flyers, and emails to support campaigns
- Managing budgets and resources effectively to deliver promotions and projects on time and within budget
- Leading customer research and gathering feedback to understand their needs and preferences
- Advanced knowledge of working with Figma (UI/UX), Hybris, Google Analytics, and Adobe (Adobe Experience Manager, Adobe Target, and Adobe Campaign)
- Training campaign managers with the help of external service providers
- Improving digital maturity and ensuring knowledge transfer for use in daily operations
- Facilitating and leading workshops
Jun 2021 - Jun 2023
2 years 1 monthGermany
Project Manager: Design and Implementation of the Adobe Marketing Suite
Telefónica Germany GmbH & Co. OHG
- Acting as project manager and leading a project team in the B2P area for Adobe implementation
- Supporting the overall project management of the digital transformation with expertise for proper and appropriate implementation
- Project management according to the agile "Spotify model"
- Developing use cases
- Providing operational support for Adobe modules, including Adobe Experience Manager, Adobe Journey Optimizer, Adobe Target, and Adobe Experience Manager (web, mobile, apps)
- Setting up marketing campaigns (with and without promotions) for existing customers and prospects
- Assessing project risks and initiating risk mitigation measures
- Defining target strategy and requirements
- Developing various use cases based on collected business requirements and Adobe DMP functions and targeting capabilities, after evaluation using internal and external data
- Creating go-to-market strategies with relevant campaigns
- Training campaign managers with the help of external service providers
- Improving digital maturity and ensuring knowledge transfer for use in daily business
- Conducting and leading workshops
Nov 2020 - Apr 2021
6 monthsGermany
Department Setup and Launch for All Migrations
1&1 Versatel
- Leading technical and commercial projects (e.g., migrating legacy to new products for a major bank). Managing a migration team of 5 employees and consultants in support of the VP.
- Creating business cases and requirement specifications for various IT projects during migrations.
- Setting up project plans and meeting time and budget targets
- Managing IT projects to implement new requirements for tools like Remedy, WebOM, or Confluence.
- Developing and refining new processes in consultation with all stakeholders to integrate the new department into the company's overall structure
Jul 2020 - Dec 2020
6 monthsGermany
Project Manager: Implementation of the Google Marketing Cloud
Habermaass Familygroup
- Guiding the entire process from software procurement to operational implementation
- Leading and providing PMO support for the rollout of Google Marketing Cloud with a selected partner/reseller
- Analyzing various Google resellers
- Negotiating offers with the partner/reseller and HABA procurement
- Coordinating with the lead project manager, the marketing team, the partner/reseller's IT, and other relevant stakeholders
- Setting up a project plan and ensuring adherence to time and budget constraints
- Steering and coordinating implementation with the partner/reseller
- Developing various use cases based on gathered business requirements and functionalities
- Managing defects and testing; deploying using agile methods in sprints
- Conducting UAT
Mar 2020 - Jul 2020
5 monthsGermany
Project Manager: SAP Marketing Cloud Implementation
Habermaass Familygroup
- Accompany the entire process from software commissioning to operational implementation
- Create an overview of all tools, software, and interfaces
- Lead and support scoping sessions with all stakeholders
- Develop various use cases based on gathered business requirements and features
- Project management (time, budget, and resources)
- Define new marketing and IT structure as well as team setup
- Describe relevant test cases
- Execute UAT
Nov 2019 - Nov 2020
1 year 1 monthSwitzerland
Project Manager: Design and Implementation of a New Product and Pricing Portfolio
Sunrise Communications AG
- Design a new pricing portfolio (similar to Spotify Family plan) and matching product bundles
- Lead and support scoping sessions with all stakeholders
- Develop various use cases based on the collected business requirements and features
- Project management (time, budget, and resources)
- Develop go-to-market strategies with relevant campaigns together with the base management team
- Document relevant test cases (including risk management)
- Manage defects and testing; deploy using agile methods in sprints
- Conduct UAT and support go-live
- Provide post-release support
Jun 2019 - Dec 2019
7 monthsSwitzerland
Project Manager: B2B 5G Design and Implementation
Sunrise Communications AG
- Responsible for the 5G B2B concept and setup
- Develop various use cases based on collected business requirements and features
- Design the 5G product and pricing structure
- Create mockups (using Axure software) for implementation
- Lead UAT
- Ensure 5G activities align with corporate strategy
- Reduce risk exposure from 5G strategies through external partners
- Manage and monitor customer queries and requests before and after go-live
- Track and manage the follow-up process
- Build B2B websites using Adobe Experience Manager
- Conduct and lead workshops
- Handle content management and data maintenance
- Responsible for the entire B2B website
- Create, customize, and discuss the site structure (Tool: Adobe Experience Manager (AEM))
- Design mockups and coordinate text and graphics with various agencies
- Set up necessary configurations in AEM and Hybris for new websites
- Project management for SMB products and pricing
- Analyze Sunrise's B2B customer communication strategy and improve communication approaches/campaigns
Sep 2018 - May 2019
9 monthsSwitzerland
Project Manager: Design and Implementation of Adobe Marketing Cloud
Sunrise Communications AG
- Oversee the entire process from software commissioning to operational implementation
- Lead the selection of the service provider 'Adobe'
- Collaborate with stakeholders to ensure required documents are delivered within the set timelines
- Manage the creation of RFP documents and review Sunrise's business requirements
- Minimize company risk by analyzing tender and contract conditions
- Analyze Adobe Marketing Cloud focusing on the DMP, including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and Campaign Management (email, SMS)
- Assess project risks and take measures to mitigate them
- Develop a working model for Sunrise's new process structure
- Define the target strategy and requirements
- Develop various use cases based on collected business requirements and Adobe DMP features, along with targeting options, evaluated using internal and external data and business case calculations, resulting in a roadmap to prioritize and implement all use cases
- Create go-to-market strategies with relevant campaigns and deployment through Adobe Marketing Cloud (prioritization, integration, and execution)
- Train campaign managers with the help of the external service provider
- Improve digital maturity level and ensure knowledge transfer for use in daily business
- Conduct and lead workshops
Apr 2018 - Sep 2018
6 monthsGermany
Project Manager: Carve-Out of maxdome GmbH
maxdome GmbH / ProSiebenSat1. Media SE
- Oversee and manage the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH (a wholly-owned subsidiary of ProSiebenSat.1 Media SE) and Discovery Communications LLC, which agreed to sell and transfer 100% of the shares in maxdome GmbH, operator of the VOD portal "maxdome", to 7TV Joint Venture GmbH, a joint venture currently 50% owned by P7S1 and Discovery, directly or indirectly
- Develop a suitable carve-out strategy and transition into the new corporate structure
- Design new organizational structures and processes for effective integration and restructuring
- Prepare all documents (e.g., group agreements) for signing between both parties
- Address pending antitrust authority questions regarding the transaction and long-term strategy
- Create the new leadership structure and the new annual financial statements for 7TV
- Support maxdome and 7TV in the operational execution of the carve-out (e.g., workplace analysis)
- Select and implement a new asset management software, "effacts"
- Serve as operational lead for finding new offices (location analysis, vendor management, cost calculations, etc.)
- Coordinate and analyze logistics providers (RFPs, SLA agreements, etc.)
- Set up IT infrastructure for 300+ employees
- Plan and organize office setup with various stakeholders
- Implement a new procurement process
Oct 2017 - Apr 2018
7 monthsGermany
Project Manager: Implementation of a route planning and dispatch software
Unitymedia
- Successfully implemented a route planning and dispatch software (called mLogistics by LogObject) for over 30 service partners.
- Reviewing proposals to ensure they meet the ITT requirements (tender)
- Responsible for smooth software integration in the ongoing operational business between service partners and Unitymedia
- Coordinating and working together with the IT and technical departments
- Organising and coordinating all onboardings
- Participating in on-site and off-site meetings with service partners and other stakeholders throughout the project lifecycle
- Developing and creating change requests for software adjustments in collaboration with the service partner and vendor 'LogObject'
- Analysing, updating, and improving internal and external training guidelines
- Analysing and improving the management and handling of carrier orders
- Partner management and, if necessary, termination of partners
- Single point of contact for all project participants
- Planning and conducting kick-off meetings
- Organising training sessions for service partners
- Project documentation and data management
Jul 2017 - Oct 2017
4 monthsGermany
Project Manager: Development and implementation of a new process structure for ticket creation in Finance and Accounting
Telefónica Germany GmbH & Co. OHG
- Creating a process overview for the CapEx planning process
- Developing a new Finance & Accounting process structure, including a macro-based template for all ticket creation
- Building a SharePoint process and integrating the template for an automated workflow
- Analysing the current request list, including statuses, and creating a new overview to consolidate all CapEx project requests
- Preparing and following up on presentations for the Finance & Accounting director to discuss current topics with the parent company in Spain
Oct 2016 - Jun 2017
9 monthsGermany
Project Manager: Implementation of a Data Management Platform
Sky Deutschland Fernsehen GmbH & Co. KG
- Project management (stakeholder management, project structure, coordination, and communication)
- Implementing the Adobe DMP together with external Adobe consultants and Sky's sales, operations, product management, and CRM teams to customize marketing campaigns
- Developing and testing new data-driven and cross-channel marketing campaigns and processes
- Improving and implementing personalized ad materials in the customer journey for potential and existing customers; providing better market and customer understanding to offer detailed audience insights and behaviors
- Successfully consolidating collected data (especially web behavior and CRM) to present personalized offers to customers via Adobe Analytics and the DMP
- Adjusting and coordinating the timeline
- Coordinating responsibilities among all parties
- Distributing and defining project tasks
May 2016 - Oct 2016
6 monthsGermany
Project Manager: Evaluation of a Data Management Platform (DMP)
Sky Deutschland Fernsehen GmbH & Co. KG
- Responsible for the tender process and evaluation of various service providers
- Managing prequalification proposals and driving the tender process
- Managing proposal strategy sessions and assigning the results to all team members
- Ensuring the tender aligns with the company strategy
- Managing and monitoring customer clarification questions and inquiries, both pre- and post-submission
- Tracking and managing submitted tender opportunities and initiating the follow-up process
- Improving the customer feedback process post-tender and the 'lessons learned' process
- Leading the selection of the service provider 'Adobe'
- Collaborating with stakeholders to ensure required documents are provided within the set timeframe
- Managing the creation of tender documents and reviewing Sky's business requirements
- Minimizing company risk by analysing tender and contract conditions
- Analysing Adobe Marketing Cloud with a focus on DMP including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and Campaign Management (email, SMS)
- Developing different use cases based on collected business requirements and Adobe DMP features and targeting options, after evaluating them with internal and external data and business case calculations, finalizing the process with a roadmap for prioritizing and implementing all use cases
Summary
Digital Marketing expert and management consultant as well as project manager focusing on digital marketing, data privacy & compliance, AI, CRM, digitization, interim management, implementing marketing and CRM systems, and software selection/implementation.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedPortuguese
ElementaryEducation
Oct 2014 - Jun 2015
University of Sydney; Stockholm School of Economics; Rotterdam School of Management
M.A.; M.Sc. · Management and Finance · Rotterdam, Netherlands
Oct 2008 - Jun 2011
HUGO BOSS AG
B.A. · Supply Chain Management · Metzingen, Germany
Certifications & licenses
Certified OneTrust Product Owner for Privacy Management Professional
OneTrust · Hamburg, Germany
Certified SCRUM Master
Scrum.org
Certified Product Owner
Scurm.org · Munich, Germany
Instructor Qualification Exam
Certified AI Officer
IAL Institute for AI Literacy Education GmbH · Hamburg, Germany
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.