Project Manager & Data Privacy/Compliance Manager

Implementation of OneTrust as the central register for all processing activities

Introduction of JIRA Service Management for all privacy requests

Conducting DSFAs and third-party management (e.g. third-country transfers)

Drafting data processing agreements (DPAs)

Conducting trainings (e.g. OneTrust), daily stand-ups and sprints

Redesign of marketing cookie & consent processes (opt-in/opt-out)

Risk management

Setting up marketing campaigns (with and without promotions) for existing customers and prospects with privacy checks

Coordinating and managing assessments and audits

Designing a loyalty program

1000+ processing activities documented in a privacy-compliant way

Up to 50% faster incident and ticket handling through ticket automation

Successful implementation of the loyalty program with a privacy-compliant process

Complete setup of OneTrust, supplier, contract, and asset documentation

Implementation of Adobe Journey Optimizer, DMP, Target, Experience Manager and Google Analytics as a full campaign stack

Creation of 50+ cross-channel CRM and marketing use cases

Rebuilding targeting logic based on customer behavior

Building an agile operational structure following Spotify Tribes and Squads

Setting up marketing campaigns (with and without promotions) for existing customers and prospects

Using all CRM first-, second- and third-party data for effective retargeting

Developing go-to-market strategies with relevant campaigns

50% more effective marketing campaigns

NPS improvement by 30%

Unified technical white-label platform across all channels and brands

Unified KPI monitoring across the customer lifecycle (conversion, churn, ARPU, CLV)

Overall project management of the implementation of the entire Adobe stack with many developers and project managers

Sustainable agile knowledge transfer to all teams

Successful launch of 8 brands within the defined time and budget

Project lead from commissioning to operational implementation of the Google Marketing Cloud

Analysis and selection of the Google reseller

Defining technical use cases and segmentation logic

Managing UAT, testing processes and deployment planning

Cost negotiations up to 2 million EUR

20% better campaign performance

30% increase in digital revenues

Technically sound implementation on time and within budget

Optimized reseller costs

Successful implementation of up to 15 use cases

Successful execution of UAT, defect handling and deployments

Concept for a new pricing and product portfolio

Reorganizing and training the customer service

Creating use cases and target group models

Developing go-to-market strategies

Deploying using agile methods in sprints

Monitoring KPIs along the customer lifecycle (conversion, churn, ARPU, CLV)

Risk management

Conducting UAT, go-live support, defect and test management

Introduced a new pricing portfolio (similar to a Spotify Family package) and bundles with a budget of 1-2 million CHF

Built a new customer service with an incentive system

Improved NPS by 30%

Achieved 15% ARPU growth through cross- and up-sell

Developed up to 5 marketing campaigns online and offline

Managing the tender process through to selecting Adobe as the service provider

Preparing and reviewing tender documents

Project management as Scrum Master & Product Owner

Analyzing Adobe Marketing Cloud tools

Defining targeting and DMP use cases

Unified monitoring of KPIs along the customer lifecycle (conversion, churn, ARPU, CLV)

Developing go-to-market strategies

Conducting workshops

Risk management

Launched the Adobe Marketing Cloud with a budget of 5 million CHF

Led up to 25 stakeholders

Improved consolidated data quality

Delivered up to 30 marketing use cases/campaigns

Increased retargeting quality

Integrated into existing IT architecture with Adobe Analytics, Experience Management, and Campaign Management

Implementation of LogObject mLogistics

Coordination of engineering and IT

Reviewing proposals and ensuring ITT services

Training and onboarding of all partners

Implementation of change requests

Optimization of partner management

Single point of contact for all project stakeholders

Implemented routing and dispatch software for over 30 service partners

Reduced failures by 35%

Faster service deployments

Improved partner quality

Successful go-live

Conducted over 50 training sessions

Development and testing of data-driven, cross-channel marketing campaigns and processes

Implementation of the Adobe DMP

Coordination between Adobe and internal teams

Test management

Project management using Scrum and agile methods

Led workshops with Adobe

Improved CRM data by 35%

Reduced campaign costs by €0.5 million

Consolidated collected data (web behavior, CRM) for personalized offers

Improved campaign quality and retargeting