Lars J. - Digital Marketing | Project & Interim Manager | Data Privacy & Compliance Manager | Scrum Master & Product Owner

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Hamburg, Germany

Experience

Oct 2023 - Dec 2024

1 year 3 months

Germany

Project Manager & Data Security / Compliance Manager

Telefónica Germany GmbH & Co. OHG

Documenting processing activities (e.g., documenting GDPR-compliant processes in OneTrust or Usercentrics)
Leading and managing internal and external audits (e.g., preparing for and conducting audits as well as addressing findings)
Certified Product Owner for OneTrust Privacy Management Professional
Conducting trainings (e.g., for OneTrust)
Performing DPIAs (data protection impact assessments)
Third-party management (e.g., third-country transfers, data processing agreements)
Implementing and evaluating use cases for the consent management platform OneTrust
Operational management of OneTrust and overseeing all processing activities for external and internal audits
Creating and managing tickets in JIRA and Confluence
Project lead for external audits – cookie and consent management (e.g., Google G4 and Analytics, website documentation for cookie integration)
Setting up marketing campaigns (with and without promotions) for existing customers and prospects with privacy checks
Assessing project risks and initiating risk mitigation measures
Reviewing the implementation of the privacy management system – identifying and evaluating relevant data processing procedures
Functional and technical definition and detailed specification of necessary new developments
Providing content-related consulting during the creation of specifications for software/process development/hardware structures
Designing and creating acceptance test specifications (acceptance criteria and test catalog)
Providing expert consulting and designing functions and components development
Conducting final acceptance tests before go-live and documenting go-live

May 2022 - Feb 2023

10 months

Switzerland

Project Lead: Design and Implementation of the Adobe Marketing Suite

Sunrise GmbH

Leading projects for customer value propositions for new customer campaigns and promotions
Managing a team of up to 10 colleagues
Responsible for budget and concept/strategy for all new customer campaigns/offers within a budget of about 0.5 million
Developing go-to-market strategies for tariffs and products
Leading multiple projects, including implementing a new internet and TV product portfolio (plus an above-the-line TV campaign)
Analyzing market trends and customer needs to identify opportunities for new promotions and projects
Developing and executing strategies to create compelling customer value propositions that drive sales and customer loyalty within the assigned budget
Conducting project research and analyzing market trends and customer needs to identify new promotion and project opportunities
Collaborating with cross-functional teams, including marketing, product development, and sales, to develop and run campaigns and projects
Monitoring and analyzing the effectiveness of campaigns and projects, making adjustments as needed to optimize results
Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
Staying up to date on industry developments and competitor activities and incorporating this knowledge into campaign and project strategies
Creating and maintaining promotional materials such as brochures, flyers, and emails to support campaigns
Managing budgets and resources effectively to deliver campaigns and projects on time and within budget
Leading customer research and gathering customer feedback to understand their needs and preferences
Advanced skills in working with Figma (UI/UX), Hybris, Google Analytics, and Adobe (Adobe Experience Manager, Adobe Target, and Adobe Campaign)
Training campaign managers with the help of external service providers
Improving digital maturity and ensuring knowledge transfer for daily operations
Conducting and leading workshops

Jun 2021 - Jun 2023

2 years 1 month

Germany

Project Lead: Design and Implementation of the Adobe Marketing Suite

Telefónica Germany GmbH & Co. OHG

Project manager and leader of a B2P project team for the Adobe rollout
Supporting the overall digital transformation project management with expertise for correct and fitting implementation
Project management following the agile "Spotify model"
Developing use cases
Providing operational support for the individual Adobe areas: Adobe Experience Manager, Adobe Journey Optimizer, Adobe Target, and Adobe Experience Manager (website, mobile, apps)
Setting up marketing campaigns (with and without promotions) for existing customers and prospects
Assessing project risks and initiating risk mitigation measures
Defining target strategies and requirements
Developing various use cases based on collected business requirements and Adobe DMP features and targeting capabilities, evaluated using internal and external data
Creating go-to-market strategies with relevant campaigns
Training campaign managers with the help of external service providers
Improving digital maturity and ensuring knowledge transfer for daily business use
Conducting and leading workshops

Nov 2020 - Apr 2021

6 months

Germany

Lead: Establishment and Rollout of a Department for All Migrations

1&1 Versatel

Leading technical and commercial projects (e.g., migration from old to new products for a large bank). Managing the migration team of 5 employees and consultants supporting the VP
Creating business cases and requirements specifications for various IT projects during migrations
Setting up project plans and ensuring time and budget compliance
Leading IT projects to implement new requirements for tools like Remedy, WebOM, or Confluence
Developing and drafting new processes in coordination with all stakeholders to integrate the new department into the overall corporate structure

Jul 2020 - Dec 2020

6 months

Germany

Project Lead: Implementation of the Google Marketing Cloud

Habermaass Familygroup

Guiding the entire process from software procurement to operational implementation
Project management and support/PMO tasks for the introduction of the Google Marketing Cloud with a selected partner/reseller
Analyzing various Google resellers
Negotiating offers with partners/resellers and HABA procurement
Coordinating with the lead project manager, the marketing department, the IT of the partner/reseller, and other relevant stakeholders and project participants
Setting up project plans and ensuring timelines and budgets are met
Steering and coordinating the implementation with the partner/reseller
Developing various use cases based on collected business requirements and functionalities
Defect and test management; deployment using agile methods in sprints
Conducting UAT

Mar 2020 - Jul 2020

5 months

Germany

Project Manager: SAP Marketing Cloud Implementation

Habermaass Familygroup

Supporting the entire process from software procurement to operational implementation
Creating an overview of all tools, software and interfaces
Leading and supporting scoping sessions with all stakeholders
Developing various use cases based on collected business requirements and features
Project management (time, budget and resources)
Developing new marketing and IT structures and setting up the team
Documenting relevant test cases
Conducting UAT

Nov 2019 - Nov 2020

1 year 1 month

Switzerland

Project Manager: Design and Implementation of a New Product and Tariff Portfolio

Sunrise Communications AG

Designing a new tariff portfolio (similar to the Spotify Family package) and matching product bundles
Leading and supporting scoping sessions with all stakeholders
Developing various use cases based on collected business requirements and features
Project management (time, budget and resources)
Developing go-to-market strategies with relevant campaigns alongside the base management team
Documenting relevant test cases (including risk management)
Defect and test management; deployment using agile methods in sprints
Conducting UAT and supporting go-live
Providing post-release support

Jun 2019 - Dec 2019

7 months

Switzerland

Project Manager: B2B 5G Design and Implementation

Sunrise Communications AG

Responsible for the 5G B2B concept and setup
Developing various use cases based on collected business requirements and features
Developing the 5G product and tariff structure
Creating mockups (Axure software) for implementation
Leading UAT
Ensuring 5G activities align with corporate strategy
Reducing risk exposure from 5G strategies with external partners
Managing and monitoring customer queries and requests before and after go-live
Tracking and managing the follow-up process
Building B2B websites with Adobe Experience Manager
Conducting and leading workshops
Managing content and data maintenance
Responsible for the entire B2B website
Creating, adapting, and reviewing the site's structure (tool: Adobe Experience Manager (AEM))
Designing mockups and coordinating copy and graphics with different agencies
Setting up necessary configurations in AEM and Hybris for new websites
Project management for SME products and tariffs
Analyzing Sunrise's B2B customer communication strategy and improving communication approaches/campaigns

Sep 2018 - May 2019

9 months

Switzerland

Project Manager: Design and Implementation of Adobe Marketing Cloud

Sunrise Communications AG

Supporting the entire process from software procurement to operational implementation
Leading the selection of the service provider 'Adobe'
Collaborating with stakeholders to ensure required documents are delivered within deadlines
Managing the creation of tender documents and reviewing Sunrise's business requirements
Minimizing company risk by analyzing tender and contract conditions
Analyzing Adobe Marketing Cloud with a focus on the DMP, including Adobe Analytics (web, mobile, video), experience management (website, mobile, apps), and campaign management (email, SMS)
Assessing project risks and taking measures to mitigate them
Developing a working model for Sunrise's new process structure
Drafting the target strategy and requirements
Developing various use cases based on gathered business requirements and features of Adobe's DMP and targeting options, following evaluations using internal and external data and business case calculations, ending with a roadmap to prioritize and implement all use cases
Developing go-to-market strategies with relevant campaigns and deployment via Adobe Marketing Cloud (prioritization, integration, and execution)
Training campaign managers with support from an external service provider
Enhancing digital maturity and ensuring knowledge transfer for daily business use
Conducting and leading workshops

Apr 2018 - Sep 2018

6 months

Germany

Project Manager: Carve-Out of maxdome GmbH

maxdome GmbH / ProSiebenSat1. Media SE

Overseeing and managing the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH, a wholly owned subsidiary of ProSiebenSat.1 Media SE, and Discovery Communications LLC, which agreed to sell and transfer 100% of the shares of maxdome GmbH, the operator of the VOD portal 'maxdome', to 7TV Joint Venture GmbH, a joint venture where P7S1 and Discovery each hold 50% of the shares directly or indirectly.
Developing a suitable carve-out strategy and transitioning into the new corporate structure
Defining new organizational structures and processes for effective integration and restructuring
Preparing all documents (e.g. group agreements) for signing between both parties
Responding to pending competition authority questions about the transaction and long-term strategy
Developing the new leadership structure and the first annual financial statements for 7TV
Supporting maxdome and 7TV with the operational implementation of the carve-out (e.g. workplace analysis)
Selecting and implementing new asset management software 'effacts'
Operational lead for finding new offices (location analysis, supplier management, cost calculations, etc.)
Coordinating and evaluating logistics providers (tenders, SLA agreements, etc.)
Setting up IT infrastructure for 300+ employees
Office setup and planning with various stakeholders
Implementing a new procurement process

Oct 2017 - Apr 2018

7 months

Germany

Project Manager: Implementation of a routing and dispatch software

Unitymedia

Successful implementation of a routing and dispatch software (called "mLogistics" by LogObject) for over 30 service partners.
Reviewing proposals to ensure compliance with ITT requirements (tender).
Responsible for seamless software integration into day-to-day operations between service partners and Unitymedia.
Coordinating and collaborating on implementation with IT and technical departments.
Organizing and coordinating all onboardings.
Participating in onsite and offsite meetings with service partners and other stakeholders throughout the project lifecycle.
Developing and creating change requests for software customizations in collaboration with the service partner and the provider 'LogObject'.
Analyzing, updating, and improving internal and external knowledge and training guidelines.
Analyzing and improving management and handling of carrier orders.
Managing partner relationships and, if necessary, terminating partnerships.
Acting as the single point of contact (SPOC) for all project stakeholders.
Planning and conducting kick-off meetings.
Organizing training sessions for service partners.
Project documentation and data maintenance.

Jul 2017 - Oct 2017

4 months

Germany

Project Manager: Development and implementation of a new process structure for ticket creation in Finance and Accounting

Telefónica Germany GmbH & Co. OHG

Creating a process overview for the CapEx planning process.
Developing a new Finance & Accounting process structure, including a macro-based template for all ticket creation.
Setting up a SharePoint process and integrating the template for an automated workflow.
Analyzing the current request list, including status, and drafting a new overview to consolidate all CapEx project requests.
Preparing and following up on the presentation for the Finance & Accounting Director to discuss current topics with the parent company in Spain.

Oct 2016 - Jun 2017

9 months

Germany

Project Manager: Implementation of a Data Management Platform

Sky Deutschland Fernsehen GmbH & Co. KG

Project management (stakeholder management, project structure, coordination, and communication)
Implementing Adobe DMP in collaboration with external Adobe consultants and Sky's sales, operations, product management, and CRM departments to customize marketing campaigns.
Developing and testing new data-driven and cross-channel marketing campaigns and processes.
Improving and implementing personalized advertising materials within the customer journey of prospective and existing customers; providing a better understanding of the market and customers to deliver detailed audience insights and behaviors.
Successfully consolidating collected data (especially web behavior and CRM) to present personalized offers to customers via Adobe Analytics and the DMP.
Adjusting and coordinating the timeline.
Coordinating responsibilities with all stakeholders.
Assigning and defining project tasks.

May 2016 - Oct 2016

6 months

Germany

Project Manager: Evaluation of a Data Management Platform (DMP)

Sky Deutschland Fernsehen GmbH & Co. KG

Responsible for issuing and evaluating tenders for various service providers.
Managing prequalification proposals and driving the tender process.
Managing bid strategy sessions and assigning results to all team members.
Ensuring the tender aligns with the corporate strategy.
Managing and monitoring client clarification questions and requests, pre- and post-submission.
Tracking and managing submitted tender opportunities and initiating the follow-up process.
Improving the client feedback process after tendering and the 'lessons learned' process.
Leading the selection of the service provider 'Adobe'.
Collaborating with stakeholders to ensure required documentation is provided within the set timeframe.
Managing the development of tender documents and reviewing Sky's business requirements.
Mitigating company risk by analyzing tender and contract terms.
Analyzing Adobe Marketing Cloud with a focus on DMP, including Adobe Analytics (Web, Mobile, Video), Experience Management (Website, Mobile, Apps), and Campaign Management (Email, SMS).
Developing various use cases based on collected business requirements, Adobe DMP features, and targeting capabilities; evaluating internal and external data and performing business case calculations; and concluding the process with a roadmap for prioritization and implementation of all use cases.

Summary

Digital marketing expert and management consultant as well as project manager focused on digital marketing, data privacy & compliance, AI, CRM, digitalization, interim management, introduction of marketing and CRM systems, and software evaluation/implementation.