Lars J. - Digital Marketing I Project & Interim Manager I Data Privacy & Compliance Manager | Scrum Master & Product Owner

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Hamburg, Germany

Experience

Oct 2023 - Dec 2024

1 year 3 months

Germany

Project Manager & Data Security / Compliance Manager

Telefónica Germany GmbH & Co. OHG

Documentation of processing activities (e.g., documenting GDPR-compliant processes in OneTrust or Usercentrics)
Project management for internal and external audits (e.g., preparing and conducting audits and addressing findings)
Certified Product Owner for OneTrust Privacy Management Professional
Conducting trainings (e.g., for OneTrust)
Conducting DPIAs (data protection impact assessments)
Third-party management (e.g., cross-border data transfers, data processing agreements (DPAs))
Implementation and use-case evaluation of a consent management platform "OneTrust"
Operational management of "OneTrust" and oversight of all processing activities for external and internal audits
Creating and editing tickets in JIRA and Confluence
Project lead for external audits- cookie and consent management (e.g., Google G4 and Analytics, website documentation for cookie integration)
Setting up marketing campaigns (with and without promotions) for existing customers and prospects with data protection review- assessing project risks and initiating risk mitigation measures
Reviewing the implementation of the data protection management system- identifying and assessing relevant data processing procedures- functional-technical definition and detailed specification of required new developments
Content consulting when creating specifications for software/process development/hardware structure
Designing and writing acceptance test specifications (acceptance criteria and test catalog)
Professional advice and concept development for functionality/component development
Conducting final acceptance tests before go-live & go-live documentation

May 2022 - Feb 2023

10 months

Switzerland

Project Lead: Design and Implementation of the Adobe Marketing Suite

Sunrise GmbH

Leading projects for customer value propositions for new customer campaigns and promotions
Leading a team of up to 10 colleagues
Responsible for the budget and the concept/strategy for all new customer campaigns/offers within a budget of around 0.5 million
Creating market launch strategies for tariffs and products
Leading multiple projects, including implementing a new internet and TV product portfolio (plus an ATL TV campaign)
Analyzing market trends and customer needs to identify opportunities for new promotions and projects
Developing and implementing strategies to create compelling customer value propositions that drive revenue and customer loyalty within the assigned budget
Conducting project research and analyzing market trends and customer needs to identify opportunities for new promotions and projects
Developing and implementing strategies to create compelling customer value propositions that drive revenue and customer loyalty
Collaborating with cross-functional teams, including marketing, product development, and sales, to develop and execute campaigns and projects
Responsible for monitoring and analyzing the effectiveness of promotions and projects and making adjustments as needed to optimize results
Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
Staying up to date on industry developments and competitor activities and incorporating this knowledge into campaign and project strategies
Developing and maintaining promotional materials such as brochures, flyers, and emails to support campaigns
Managing budgets and resources effectively to deliver campaigns and projects on time and within budget
Leading customer research and gathering customer feedback to understand their needs and preferences
Advanced experience with Figma (UI/UX), Hybris, Google Analytics, and Adobe (Adobe Experience Manager, Adobe Target, and Adobe Campaign)
Training campaign managers with the help of external service providers
Improving digital maturity and ensuring knowledge transfer for day-to-day operations
Conducting and leading workshops

Jun 2021 - Jun 2023

2 years 1 month

Germany

Project Lead: Design and Implementation of the Adobe Marketing Suite

Telefónica Germany GmbH & Co. OHG

Project manager and lead of a B2P project team for Adobe implementation
Supporting the overall project management of digital transformation with expertise for proper and suitable execution
Project management using the agile "Spotify principle"
Developing use cases
Operational support for the Adobe areas Adobe Experience Manager, Adobe Journey Optimizer, Adobe Targeting, and Adobe Experience Management (website, mobile, apps)
Setting up marketing campaigns (with and without promotions) for existing customers and prospects
Assessing project risks and taking measures to mitigate them
Developing target strategies and requirements
Developing various use cases based on collected business requirements and Adobe DMP functions and targeting capabilities, after evaluation based on internal and external data
Developing go-to-market strategies with relevant campaigns
Training campaign managers with the help of external service providers
Improving digital maturity and ensuring knowledge transfer for daily business use
Conducting and leading workshops

Nov 2020 - Apr 2021

6 months

Germany

Establishment and Launch of a Department for All Migrations

1&1 Versatel

Leading technical and commercial projects (e.g., migrating legacy to new products for a major bank). Leading the migration team of 5 employees and consultants supporting the VP.
Creating business cases and requirements specifications for various IT projects during migrations.
Setting up a project plan and meeting time and budget targets
Managing IT projects to implement new requirements for tools like Remedy, WebOM, or Confluence
Developing and drafting new processes in coordination with all stakeholders to integrate the new department into the overall corporate structure

Jul 2020 - Dec 2020

6 months

Germany

Project Lead: Implementation of the Google Marketing Cloud

Habermaass Familygroup

Supporting the entire process from software commissioning to operational implementation
Project management and PMO support tasks for the implementation of the Google Marketing Cloud with a selected partner/reseller
Analyzing various Google resellers
Negotiating offers with partner/reseller and HABA procurement
Coordinating with the main project manager, the marketing department, the IT of the partner/reseller, and other relevant stakeholders and project participants
Setting up a project plan and meeting time and budget targets
Managing and coordinating implementation with the partner/resellers
Developing various use cases based on collected business requirements and functions
Defect and test management; deployment using agile methods in sprints
Conducting UAT

Mar 2020 - Jul 2020

5 months

Germany

Project Manager: SAP Marketing Cloud Implementation

Habermaass Familygroup

Supporting the entire process from software commissioning through to operational implementation
Creating a tool overview with all software and interfaces
Leading and assisting scoping sessions with all stakeholders
Developing various use cases based on collected business requirements and functions
Project management (time, budget, and resources)
Designing new marketing and IT structure and team setup
Describing relevant test cases
Conducting UAT

Nov 2019 - Nov 2020

1 year 1 month

Switzerland

Project Manager: Design and Implementation of a New Product and Pricing Portfolio

Sunrise Communications AG

Designing a new pricing portfolio (similar to a Spotify Family Package) and suitable product bundles
Leading and assisting scoping sessions with all stakeholders
Developing various use cases based on collected business requirements and functions
Project management (time, budget, and resources)
Developing go-to-market strategies with relevant campaigns alongside the base management team
Describing relevant test cases (including risk management)
Defect and test management; deployment using agile methods in sprints
Conducting UAT and providing go-live support
Post-release support

Jun 2019 - Dec 2019

7 months

Switzerland

Project Manager: B2B 5G Design and Implementation

Sunrise Communications AG

Responsible for the B2B 5G concept and setup
Developing various use cases based on collected business requirements and functions
Developing the 5G product and pricing structure
Creating mockups (using Axure software) for implementation
Leading UAT
Ensuring 5G activities align with the company strategy
Reducing risk exposure in 5G strategies with external partners
Managing and overseeing customer clarification questions and requests before and after go-live
Tracking and managing the follow-up process
Building B2B websites with Adobe Experience Manager
Conducting and leading workshops
Content management and data maintenance
Responsible for the entire B2B website
Creating, adapting, and discussing the site's structure (Tool: Adobe Experience Manager (AEM))
Creating mockups and organizing copy and graphics with various agencies
Setting up the necessary configuration in AEM and Hybris for new websites
Project management for SME products and pricing
Analyzing Sunrise's B2B customer communication strategy and improving communication approaches/campaigns

Sep 2018 - May 2019

9 months

Switzerland

Project Manager: Design and Implementation of Adobe Marketing Cloud

Sunrise Communications AG

Supporting the entire process from software commissioning to operational implementation
Leading the selection of the service provider 'Adobe'
Working with stakeholders to ensure required documents are provided within the set timeframe
Managing the creation of tender documents and reviewing Sunrise's business requirements
Minimizing company risk by analyzing tender and contract conditions
Analyzing Adobe's Marketing Cloud with a focus on DMP, including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and Campaign Management (email, SMS)
Assessing project risks and initiating risk mitigation actions
Developing a working model for Sunrise's new process structure
Drafting target strategy and requirements
Developing various use cases based on the collected business requirements and DMP functions of Adobe and targeting options, after evaluation based on internal and external data and business case calculations, completing the process with a roadmap for prioritizing and implementing all use cases
Developing go-to-market strategies with relevant campaigns and deployments via Adobe Marketing Cloud (prioritization, integration, and implementation)
Training campaign managers with the help of the external service provider
Improving digital maturity and ensuring knowledge transfer for daily business use
Conducting and leading workshops

Apr 2018 - Sep 2018

6 months

Germany

Project Manager: Carve-out of maxdome GmbH

maxdome GmbH / ProSiebenSat1. Media SE

Overseeing and managing the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH, a wholly owned subsidiary of ProSiebenSat.1 Media SE, and Discovery Communications LLC, which agreed to sell and transfer 100% of the shares in maxdome GmbH, the operator of the VOD portal 'maxdome', to 7TV Joint Venture GmbH, a joint venture where P7S1 and Discovery each hold 50% directly or indirectly
Developing an appropriate carve-out strategy and transitioning into the new group structure
Drafting new organizational structures and processes for effective integration and restructuring
Preparing all documents (e.g. group agreements) for signing between both parties
Responding to antitrust authority questions on the transaction and long-term strategy
Developing the new leadership structure and annual financial statements for 7TV
Supporting maxdome and 7TV with the operational implementation of the spin-off (e.g. workplace analysis)
Selecting and implementing a new asset manager software 'effacts'
Operational lead for finding new offices (site analysis, vendor management, cost calculations, etc.)
Coordinating and analyzing logistics providers (tenders, SLA agreements, etc.)
Setting up IT infrastructure for 300+ employees
Office setup and planning with various stakeholders
Introducing a new procurement process

Oct 2017 - Apr 2018

7 months

Germany

Project Manager: Implementation of Route Planning and Dispatch Software

Unitymedia

Successfully implemented a tour planning and dispatch software (called mLogistics by LogObject) for over 30 service partners.
Reviewed bids to ensure they met the ITT requirements (tender).
Responsible for smooth software integration into ongoing operations between service partners and Unitymedia.
Coordinated and collaborated on implementation with the IT and technical departments.
Organized and coordinated all onboardings.
Participated in onsite and offsite meetings with service partners and other stakeholders throughout the entire project lifecycle.
Developed and created change requests for software adjustments in collaboration with the service partner and the provider LogObject.
Analyzed, updated, and improved internal and external knowledge and training guidelines.
Analyzed and improved the management and handling of carrier orders.
Managed partner relationships and, where necessary, partner terminations.
SPOC for all project stakeholders.
Planned and conducted kick-off meetings.
Organized training sessions for service partners.
Managed project documentation and maintained data.

Jul 2017 - Oct 2017

4 months

Germany

Project Manager: Development and Implementation of a New Process Structure for Ticket Creation in Finance and Accounting

Telefónica Germany GmbH & Co. OHG

Created a process overview for the CapEx planning process.
Developed a new F&A process structure, including a macro-based template for all ticket creations.
Set up a SharePoint process and integrated the template for an automated workflow.
Analyzed the current request list and statuses, and created a new overview to consolidate all CapEx project requests.
Prepared and followed up on presentations for the F&A director to discuss current topics with the parent company in Spain.

Oct 2016 - Jun 2017

9 months

Germany

Project Manager: Implementation of a Data Management Platform

Sky Deutschland Fernsehen GmbH & Co. KG

Project management (stakeholder management, project structure, coordination, and communication).
Implemented the Adobe DMP in collaboration with external Adobe consultants and Sky’s sales, operations, product management, and CRM departments to adapt marketing campaigns.
Developed and tested new data-driven and cross-channel marketing campaigns and processes.
Improved and implemented personalized advertising materials throughout the customer journey for potential and existing customers; provided better market and customer understanding to deliver detailed audience insights.
Successfully consolidated collected data (especially web behavior and CRM) to present personalized offers to customers through Adobe Analytics and the DMP.
Adjusted and coordinated the timeline.
Coordinated responsibilities with all stakeholders.
Distributed and defined project tasks.

May 2016 - Oct 2016

6 months

Germany

Project Manager: Evaluation of a Data Management Platform (DMP)

Sky Deutschland Fernsehen GmbH & Co. KG

Responsible for the tendering process and evaluation of various service providers.
Managed prequalification proposals and facilitated the tendering process.
Managed proposal strategy meetings and assigned results to all team members.
Ensured the tender complied with the company strategy.
Managed and monitored client clarification questions and requests before and after submission.
Tracked and managed submitted tender opportunities, and initiated the follow-up process.
Improved the client feedback process post-tender and the lessons learned process.
Led the selection of Adobe as the service provider.
Collaborated with stakeholders to ensure required documents were provided within the set timeframe.
Managed the creation of tender documents and reviewed Sky's business requirements.
Reduced company risk by analyzing tender and contract terms.
Analyzed Adobe's Marketing Cloud with a focus on the DMP, including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and Campaign Management (email, SMS).
Developed multiple use cases based on collected business requirements, Adobe DMP features, and targeting capabilities; evaluated them using internal and external data and business case calculations; and completed the process with a roadmap to prioritize and implement all use cases.

Summary

Digital marketing expert and management consultant as well as project manager with a focus on digital marketing, data privacy & compliance, AI, CRM, digitalization, interim management, in the implementation of marketing and CRM systems as well as software selection/implementation.