Project Manager & Data Privacy/Compliance Manager

Implemented OneTrust as a central registry for all processing activities

Introduced JIRA Service Management for all privacy requests

Conducted DSFAs and third-party management (e.g., third-country transfers)

Drafted data processing agreements (DPAs)

Delivered trainings (e.g., OneTrust), daily meetings and sprints

Redesigned marketing cookie & consent processes (opt-in/opt-out)

Risk management

Set up marketing campaigns (with and without promotions) for existing customers and prospects with privacy review

Coordinated and managed assessments and audits

Designed a loyalty program

Documented 1000+ processing activities in compliance with privacy regulations

Up to 50% faster incident and ticket handling through ticket automation

Successfully implemented the loyalty program with a privacy-compliant process

Fully set up OneTrust, supplier, contract, and asset documentation

Implemented Adobe Journey Optimizer, DMP, Target, Experience Manager, and Google Analytics as a complete campaign stack

Created 50+ cross-channel CRM and marketing use cases

Rebuilt targeting logic based on customer behavior

Established an agile operational structure following Spotify Tribes and Squads

Set up marketing campaigns (with and without promotions) for existing customers and prospects

Leveraged all CRM 1st-, 2nd-, 3rd-party data for effective retargeting

Developed go-to-market strategies with relevant campaigns

50% more effective marketing campaigns

Improved NPS by 30%

Unified technical white-label platform across all channels and brands

Standardized KPI monitoring across the customer lifecycle (conversion, churn, ARPU, CLV)

Led the end-to-end implementation of the entire Adobe stack with multiple developers and project managers

Sustainable agile knowledge transfer to all teams

Successfully launched 8 brands within the defined time and budget

Led the project from procurement to operational implementation of Google Marketing Cloud

Analyzed and selected the Google reseller

Defined technical use cases and segmentation logics

Managed UAT, testing processes, and deployment planning

Negotiated costs up to 2 million EUR

20% better campaign performance

Increased digital revenue by 30%

Technically clean implementation within time and budget

Optimized reseller costs

Successfully executed up to 15 use cases

Completed UAT, defect fixes, and deployments successfully

Designing a new pricing and product portfolio

Reorganizing and training the customer service team

Creating use cases and target group models

Developing go-to-market strategies

Deploying with agile methods in sprints

Monitoring KPIs along the customer lifecycle (conversion, churn, ARPU, CLV)

Risk management

Conducting UAT, go-live support, defect, and test management

Launching a new pricing portfolio (similar to Spotify Family plan) and bundles with a budget of 1-2 million CHF

Setting up a new customer service with an incentive system

Improving NPS by 30%

Growing ARPU by 15% through cross- and upselling

Developing up to 5 marketing campaigns online and offline

Managing the RFP process through to selecting Adobe as the service provider

Creating and reviewing tender documents

Project management as Scrum Master & Product Owner

Analyzing Adobe Marketing Cloud tools

Defining targeting and DMP use cases

Unified KPI monitoring along the customer lifecycle (conversion, churn, ARPU, CLV)

Developing go-to-market strategies

Conducting workshops

Risk management

Launching the Adobe Marketing Cloud with a budget of 5 million CHF

Leading up to 25 stakeholders

Improving consolidated data quality

Implementing up to 30 marketing use cases/campaigns

Enhancing retargeting quality

Integrating into the existing IT architecture with Adobe Analytics, Experience Management, and Campaign Management

Introduction of LogObject mLogistics

Coordination of technical and IT teams

Reviewing proposals and ensuring ITT services

Training and onboarding of all partners

Implementation of change requests

Optimization of partner management

Single point of contact for all project stakeholders

Implementation of the route planning and dispatch software for over 30 service partners

35% reduction in downtime

Faster service responses

Improved partner quality

Successful go-live

Conducted over 50 training sessions

Development and testing of data-driven, cross-channel marketing campaigns and processes

Implementation of the Adobe DMP

Coordination of Adobe service provider and internal teams

Test management

Project management using Scrum and agile methods

Leading workshops with Adobe

Improved CRM data by 35%

Reduced campaign costs by 0.5 million EUR

Consolidation of collected data (web behavior, CRM) for personalized offers

Improved campaign quality and retargeting