Lars J.
Digital Marketing Expert | Project & Interim Manager | Data Privacy & Compliance Manager
Experience
Oct 2023 - Dec 2024
1 year 3 monthsGermany
Project Manager & Data Security / Compliance Manager
Telefónica Germany GmbH & Co. OHG
- Documenting processing activities (e.g., documenting GDPR-compliant processes in OneTrust or Usercentrics)
- Leading and managing internal and external audits (e.g., preparing and conducting audits and resolving findings)
- Certified Product Owner for OneTrust Privacy Management Professional
- Conducting trainings (e.g., for OneTrust)
- Conducting DPIAs (data protection impact assessments)
- Third-party management (e.g., third-country transfers, data processing agreements (DPAs))
- Implementing and evaluating use cases for a consent management platform (OneTrust)
- Operational management of OneTrust and oversight of all processing activities for external and internal audits
- Creating and updating tickets in JIRA and Confluence
- Project lead for external audits, cookie and consent management (e.g., Google G4 and Analytics, website documentation for cookie integration)
- Setting up marketing campaigns (with and without promotions) for existing customers and prospects, including privacy review; assessing project risks and implementing risk mitigation measures
- Checking the implementation of the data privacy management system
- Identifying and evaluating relevant data processing procedures
- Functional-technical definition and detailed specification of necessary new developments
- Providing content-related consulting for creating specifications for software/process development and hardware structure
- Designing and creating acceptance test specifications (acceptance criteria and test catalogs)
- Professional consulting and design of functional and component development
- Conducting final acceptance tests before launch and preparing go-live documentation
May 2022 - Feb 2023
10 monthsSwitzerland
Project Lead: Design and Implementation of the Adobe Marketing Suite
Sunrise GmbH
- Leading value proposition for new customer campaigns and promotions
- Leading a team of up to 10 colleagues
- Responsible for the budget and concept/strategy for all new customer campaigns/offers within a budget of around 0.5 million
- Developing go-to-market strategies for tariffs and products
- Managing multiple projects, including implementing a new internet and TV product portfolio (plus an ATL TV campaign)
- Analyzing market trends and customer needs to identify opportunities for new promotions and projects
- Developing and implementing strategies to create compelling value propositions that drive revenue and customer loyalty within the assigned budget
- Conducting project research and analyzing market trends and customer needs to identify opportunities for new promotions and projects
- Developing and implementing strategies to create compelling value propositions that boost revenue and customer loyalty
- Collaborating with cross-functional teams, including marketing, product development, and sales, to develop and execute campaigns and projects
- Responsible for monitoring and analyzing the effectiveness of promotions and projects and making adjustments as needed to optimize results
- Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
- Keeping up to date with industry developments and competitor activities and incorporating this knowledge into campaign and project strategies
- Developing and maintaining promotional materials such as brochures, flyers, and emails to support campaigns
- Managing budgets and resources effectively to deliver campaigns and projects on time and within budget
- Leading customer research and gathering feedback to understand their needs and preferences
- Advanced experience working with Figma (UI/UX), Hybris, Google Analytics, and Adobe (Adobe Experience Manager, Adobe Target, and Adobe Campaign)
- Training campaign managers with the help of external service providers
- Improving digital maturity and ensuring knowledge transfer for daily operations
- Conducting and leading workshops
Jun 2021 - Jun 2023
2 years 1 monthGermany
Project Lead: Design and Implementation of the Adobe Marketing Suite
Telefónica Germany GmbH & Co. OHG
- Project manager and leader of a B2P project team for the Adobe implementation
- Supporting the overarching digital transformation project management with expertise to ensure proper implementation
- Project management following the agile "Spotify model"
- Developing use cases
- Providing operational support for Adobe modules including Adobe Experience Manager, Adobe Journey Optimizer, Adobe Targeting, and Adobe Experience Manager (website, mobile, apps)
- Setting up marketing campaigns (with and without promotions) for existing customers and prospects
- Assessing project risks and initiating risk mitigation measures
- Developing target strategy and requirements
- Developing various use cases based on gathered business requirements and the Adobe DMP features and targeting options, following an evaluation of internal and external data
- Creating go-to-market strategies with relevant campaigns
- Training campaign managers with the help of external service providers
- Improving digital maturity and ensuring knowledge transfer for daily business use
- Conducting and leading workshops
Nov 2020 - Apr 2021
6 monthsGermany
Establishing and launching a department for all migrations
1&1 Versatel
- Leading technical and commercial projects (e.g., migrating legacy to new products for a major bank); managed the migration team of 5 staff and consultants in support of the VP
- Creating business cases and specifications for various IT projects as part of migrations
- Setting up project plans and adhering to time and budget constraints
- Managing IT projects to implement new requirements for tools like Remedy, WebOM, or Confluence
- Developing and defining new processes in coordination with all stakeholders to integrate the new department into the overall company structure
Jul 2020 - Dec 2020
6 monthsGermany
Project Lead: Implementation of the Google Marketing Cloud
Habermaass Familygroup
- Overseeing the entire process from software commissioning to operational implementation
- Project management and PMO support for the Google Marketing Cloud rollout with a selected partner/reseller
- Evaluating various Google resellers
- Negotiating proposals with the partner/reseller and HABA purchasing
- Coordinating with the lead project manager, marketing department, partner/reseller IT teams, and other relevant stakeholders
- Establishing a project plan and meeting time and budget requirements
- Steering and coordinating the implementation with the partner/reseller
- Developing various use cases based on collected business requirements and functionalities
- Defect and test management; deployment using agile methods in sprints
- Conducting UAT (user acceptance testing)
Mar 2020 - Jul 2020
5 monthsGermany
Project Lead: SAP Marketing Cloud Implementation
Habermaass Familygroup
- Supporting the entire process from contracting the software to operational implementation
- Creating a tool overview including all software and interfaces
- Leading and supporting scoping sessions with all stakeholders
- Developing various use cases based on collected business requirements and functionalities
- Project management (time, budget and resources)
- Designing new marketing and IT structures and team setup
- Describing relevant test cases
- Conducting UAT
Nov 2019 - Nov 2020
1 year 1 monthSwitzerland
Project Manager: Design and Implementation of a New Product and Pricing Portfolio
Sunrise Communications AG
- Designing a new rate plan portfolio (similar to a Spotify Family package) and related product bundles
- Leading and supporting scoping sessions with all stakeholders
- Developing various use cases based on collected business requirements and functionalities
- Project management (time, budget and resources)
- Creating go-to-market strategies with relevant campaigns alongside the base management team
- Describing relevant test cases (including risk management)
- Defect and test management; deploying in sprints using agile methods
- Conducting UAT and supporting go-live
- Post-release support
Jun 2019 - Dec 2019
7 monthsSwitzerland
Project Lead: B2B 5G Concept and Implementation
Sunrise Communications AG
- Responsible for the 5G B2B concept and setup
- Developing various use cases based on collected business requirements and functionalities
- Developing the 5G product and rate plan structure
- Creating mockups (Axure software) for implementation
- Leading UAT
- Ensuring 5G activities align with the corporate strategy
- Reducing risk exposure to 5G strategies through external partners
- Managing and monitoring customer clarification questions and requests before and after the product launch
- Tracking and managing the follow-up process
- Building B2B websites with Adobe Experience Manager
- Conducting and leading workshops
- Managing content and maintaining data
- Responsible for the entire B2B website
- Creating, adjusting and discussing the website's page structure (tool: Adobe Experience Manager (AEM))
- Creating mockups and organizing text and graphics with various agencies
- Setting up necessary configurations in AEM and Hybris for new websites
- Project management for SME products and rate plans
- Analyzing Sunrise's B2B customer communication strategy and improving communication approaches and campaigns
Sep 2018 - May 2019
9 monthsSwitzerland
Project Lead: Design and Implementation of the Adobe Marketing Cloud
Sunrise Communications AG
- Supporting the entire process from contracting the software to operational implementation
- Leading the selection of the service provider 'Adobe'
- Collaborating with stakeholders to ensure required documents are delivered within the set timeframe
- Managing the creation of tender documents and reviewing Sunrise's business requirements
- Minimizing company risk by analyzing tender and contract terms
- Analyzing Adobe Marketing Cloud with a focus on DMP including Adobe Analytics (Web, Mobile, Video), Experience Management (Website, Mobile, Apps) and Campaign Management (Email, SMS)
- Assessing project risks and implementing risk mitigation measures
- Developing a working model for Sunrise's new process structure
- Defining the target strategy and requirements
- Developing various use cases based on collected business requirements, Adobe DMP functionalities and targeting options; after evaluating internal and external data and business case calculations, finalizing the process with a roadmap for prioritization and implementation of all use cases
- Creating go-to-market strategies with relevant campaigns and deployment via Adobe Marketing Cloud (prioritization, integration and execution)
- Training campaign managers with support from external service providers
- Improving digital maturity and ensuring knowledge transfer for daily business use
- Conducting and leading workshops
Apr 2018 - Sep 2018
6 monthsGermany
Project Manager: Carve-Out of maxdome GmbH
maxdome GmbH / ProSiebenSat1. Media SE
- Overseeing and project managing the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH (a wholly-owned subsidiary of ProSiebenSat.1 Media SE) and Discovery Communications LLC for the sale and transfer of 100% of maxdome GmbH shares (operator of the "maxdome" VOD portal) to 7TV Joint Venture GmbH, a joint venture in which P7S1 and Discovery each hold 50% of the shares directly or indirectly
- Developing a suitable carve-out strategy and transitioning into the new corporate structure
- Designing new organizational structures and processes for effective integration and restructuring
- Preparing all documents (e.g., group agreements) for signing by both parties
- Responding to pending questions from competition authorities regarding the transaction and long-term strategy
- Developing the new leadership structure and financial statements for 7TV
- Supporting maxdome and 7TV in the operational rollout of the carve-out (e.g., workplace analysis)
- Selecting and implementing a new asset management software "effacts"
- Serving as operational lead for finding new offices (site analysis, vendor management, cost calculations, etc.)
- Coordinating and evaluating logistics service providers (tenders, SLA agreements, etc.)
- Setting up IT infrastructure for 300+ employees
- Planning and setting up offices with various stakeholders
- Implementing a new procurement process
Oct 2017 - Apr 2018
7 monthsGermany
Project Manager: Implementation of a routing and dispatch software
Unitymedia
- Successfully implemented a route planning and dispatch software (LogObject “mLogistics”) for over 30 service partners.
- Reviewed proposals to ensure compliance with ITT deliverables (tender).
- Responsible for smooth software integration in the ongoing operations between service partners and Unitymedia.
- Coordinated and collaborated on implementation with the IT and technical departments.
- Organized and coordinated all onboardings.
- Participated in onsite and offsite meetings with service partners and other stakeholders throughout the project lifecycle.
- Developed and created change requests for software adjustments in collaboration with the service partner and provider ‘LogObject’.
- Analyzed, updated and improved internal and external knowledge/training guidelines.
- Analyzed and improved the management and handling of carrier orders.
- Partner management and, if necessary, termination of partnerships.
- Served as the single point of contact (SPOC) for all project participants.
- Planned and conducted kick-off meetings.
- Organized trainings for service partners.
- Managed project documentation and maintained data.
Jul 2017 - Oct 2017
4 monthsGermany
Project Manager: Development and Implementation of a New Process Structure for Ticket Creation in Finance and Accounting
Telefónica Germany GmbH & Co. OHG
- Created a process overview for the CapEx planning process.
- Developed a new F&A process structure, including a macro-based template for all ticket creations.
- Established a SharePoint process and integrated the template for an automated workflow.
- Analyzed the current request list, including statuses, and developed a new overview to consolidate all CapEx project requests.
- Prepared and followed up on presentations for the F&A Director to discuss current topics with the parent company in Spain.
Oct 2016 - Jun 2017
9 monthsGermany
Project Manager: Implementation of a Data Management Platform
Sky Deutschland Fernsehen GmbH & Co. KG
- Project management (stakeholder management, project structure, coordination, and communication).
- Implemented Adobe DMP in collaboration with Adobe external consultants and Sky’s sales, operations, product management, and CRM teams to tailor marketing campaigns.
- Developed and tested new data-driven, cross-channel marketing campaigns and processes.
- Improved and implemented personalized promotional materials along the customer journey for potential and existing customers; provided better market and customer understanding to deliver detailed audience insights and behaviors.
- Successfully consolidated collected data (especially web behavior and CRM) to offer customers personalized deals via Adobe Analytics and the DMP.
- Adapted and coordinated the timeline.
- Coordinated responsibilities among all parties.
- Distributed and defined project tasks.
May 2016 - Oct 2016
6 monthsGermany
Project Manager: Evaluation of a Data Management Platform (DMP)
Sky Deutschland Fernsehen GmbH & Co. KG
- Responsible for the tender and evaluation of various service providers.
- Managed prequalification proposals and drove the tender process.
- Organized bid strategy sessions and assigned outcomes to all team members.
- Ensured the tender aligned with corporate strategy.
- Handled and monitored client clarification questions and requests, before and after submissions.
- Tracked and managed submitted bid opportunities and initiated the follow-up process.
- Improved the client feedback process after the tender and the lessons learned process.
- Led the selection of the service provider ‘Adobe’.
- Collaborated with stakeholders to ensure required documentation was provided within the set timeframe.
- Managed the creation of tender documents and reviewed Sky’s business requirements.
- Minimized company risk by analyzing tender and contract conditions.
- Analyzed Adobe Marketing Cloud with a focus on DMP including Adobe Analytics (Web, Mobile, Video), Experience Management (Website, Mobile, Apps), and Campaign Management (Email, SMS).
- Developed various use cases based on collected business requirements and DMP features, as well as targeting capabilities, after evaluating internal and external data and business case calculations, culminating in a roadmap to prioritize and implement all use cases.
Summary
Digital marketing expert, management consultant, and project manager focusing on digital marketing, data privacy & compliance, AI, CRM, digitization, interim management, implementing marketing and CRM systems, and software selection/implementation.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedPortuguese
ElementaryEducation
Oct 2014 - Jun 2015
University of Sydney; Stockholm School of Economics; Rotterdam School of Management
M.A.; M.Sc. · Management and Finance · Rotterdam, Netherlands
Oct 2008 - Jun 2011
HUGO BOSS AG
B.A. · Supply Chain Management · Metzingen, Germany
Certifications & licenses
Certified OneTrust Product Owner for Privacy Management Professional
OneTrust · Hamburg, Germany
Certified Scrum Master
Scrum.org
Certified Product Owner
Scurm.org · Munich, Germany
Trainer qualification exam
Certified AI Officer
IAL Institute for AI Literacy Education GmbH · Hamburg, Germany
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