Lars J.
Digital Marketing I Project & Interim Manager I Data Privacy & Compliance Manager | Scrum Master & Product Owner
Experience
Oct 2023 - Dec 2024
1 year 3 monthsGermany
Project Manager & Data Security / Compliance Manager
Telefónica Germany GmbH & Co. OHG
- Documentation of processing activities (e.g. documenting GDPR-compliant processes in OneTrust or User Centrics)
- Project management for internal and external audits (e.g. preparing for and conducting audits and addressing findings)
- Certified Product Owner for OneTrust Privacy Management Professional
- Conducting trainings (e.g. for OneTrust)
- Conducting DPIAs (Data Protection Impact Assessments)
- Third-party management (e.g. third-country data transfers, data processing agreements)
- Implementation and use-case evaluation of a consent management platform "OneTrust"
- Operational leadership of "OneTrust" and oversight of all processing activities for internal and external audits
- Creating and handling tickets in JIRA and Confluence
- Project lead for external audits – cookie and consent management (e.g. Google GA4 and Analytics, website documentation for cookie integration)
- Setting up marketing campaigns (with and without promotion) for existing and prospective customers with data privacy review
- Assessing project risks and initiating risk mitigation measures
- Checking the implementation of the data privacy management system
- Identifying and evaluating relevant data processing procedures
- Functional and technical definition and detailed specification of required new developments
- Content consulting when creating specifications for software and process development and hardware setup
- Designing and creating acceptance test specifications (acceptance criteria and test catalog)
- Professional consulting and design of functional and component development
- Conducting final acceptance tests before go-live and go-live documentation
May 2022 - Feb 2023
10 monthsSwitzerland
Project Lead: Designing and Implementing the Adobe Marketing Suite
Sunrise GmbH
- Project lead for customer value propositions for new customer campaigns and promotions
- Leading a team of up to 10 colleagues
- Responsible for the budget and concept/strategy for all new customer campaigns/offers within a budget of about 0.5 million
- Creating go-to-market strategies for tariffs and products
- Leading multiple projects, including implementing a new product portfolio for internet and TV (plus an ATL TV campaign)
- Analyzing market trends and customer needs to identify opportunities for new promotions and projects
- Developing and implementing strategies to create compelling customer value propositions that drive revenue and customer loyalty within the allocated budget
- Project research and analyzing market trends and customer needs to identify opportunities for new promotions and projects
- Developing and implementing strategies to create compelling customer value propositions that drive revenue and customer loyalty
- Collaborating with cross-functional teams, including marketing, product development, and sales, to develop and run campaigns and projects
- Monitoring and analyzing the effectiveness of campaigns and projects and making adjustments as needed to optimize results
- Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
- Staying up to date on industry developments and competitor activities and incorporating this knowledge into campaign and project strategies
- Developing and maintaining promotional materials like brochures, flyers, and emails to support campaigns
- Managing budgets and resources effectively to deliver campaigns and projects on time and within budget
- Leading customer research and gathering feedback to understand their needs and preferences
- Advanced skills with Figma (UI/UX), Hybris, Google Analytics, and Adobe (Adobe Experience Manager, Adobe Target, and Adobe Campaign)
- Training campaign managers with support from external service providers
- Improving digital maturity and ensuring knowledge transfer for daily business use
- Conducting and leading workshops
Jun 2021 - Jun 2023
2 years 1 monthGermany
Project Lead: Designing and Implementing the Adobe Marketing Suite
Telefónica Germany GmbH & Co. OHG
- Project manager and leader of a project team in the B2P area for the introduction of Adobe
- Supporting overall project management of the digital transformation with expertise for proper and fitting implementation
- Project management following the agile "Spotify model"
- Drafting use cases
- Operational support of the individual Adobe domains of Adobe Experience Manager, Adobe Journey Optimizer, Adobe Targeting, and Adobe Experience Management (website, mobile, apps)
- Setting up marketing campaigns (with and without promotion) for existing customers and prospects
- Assessing project risks and initiating risk mitigation measures
- Drafting the target strategy and requirements
- Developing various use cases based on collected business requirements and the functions of Adobe DMP and targeting capabilities, after evaluation based on internal and external data
- Developing go-to-market strategies with relevant campaigns
- Training campaign managers with support from external service providers
- Improving digital maturity and ensuring knowledge transfer into daily business
- Conducting and leading workshops
Nov 2020 - Apr 2021
6 monthsGermany
Building and Launching a Department for All Migrations
1&1 Versatel
- Project lead for technical and commercial projects (e.g. migration from old to new products for a major bank), leading the migration team of 5 employees and consultants as support for the VP
- Creating business cases and requirement specifications for various IT projects during the migrations
- Setting up a project plan and meeting time and budget targets
- Leading IT projects to implement new requirements for tools like Remedy, WebOM, or Confluence
- Developing and detailing new processes in coordination with all stakeholders for integration of the new department into the overall corporate structure
Jul 2020 - Dec 2020
6 monthsGermany
Project Lead: Implementing the Google Marketing Cloud
Habermaass Familygroup
- Supporting the entire process from ordering the software to operational implementation
- Project lead and support/PMO tasks for introducing the Google Marketing Cloud with a selected partner/reseller
- Analyzing various Google resellers
- Negotiating offers with partner/reseller and HABA procurement
- Coordinating with the main project manager, marketing department, partner/reseller IT, and other relevant stakeholders and project participants
- Setting up a project plan and meeting time and budget targets
- Steering and managing/coordinating the implementation with the partner/reseller
- Developing various use cases based on collected business requirements and functions
- Defect and test management; deployment using agile methods in sprints
- Conducting UAT
Mar 2020 - Jul 2020
5 monthsGermany
Project Manager: Implementation of SAP Marketing Cloud
Habermaass Familygroup
- Managed the entire process from commissioning the software to operational implementation
- Created a tool overview cataloging all software and interfaces
- Led and supported scoping sessions with all stakeholders
- Developed various use cases based on collected business requirements and functionalities
- Project management (time, budget, and resources)
- Developed a new marketing and IT structure as well as team setup
- Documented relevant test cases
- Conducted UAT
Nov 2019 - Nov 2020
1 year 1 monthSwitzerland
Project Manager: Design and Implementation of a New Product and Pricing Portfolio
Sunrise Communications AG
- Designed a new pricing portfolio (similar to the Spotify Family package) and corresponding product bundles
- Led and supported scoping sessions with all stakeholders
- Developed various use cases based on collected business requirements and functionalities
- Project management (time, budget, and resources)
- Developed go-to-market strategies with relevant campaigns together with the base management team
- Documented relevant test cases (including risk management)
- Defect and test management; deployment using agile methods in sprints
- Conducted UAT and supported go-live
- Provided post-release support
Jun 2019 - Dec 2019
7 monthsSwitzerland
Project Manager: B2B 5G Design and Implementation
Sunrise Communications AG
- Responsible for the 5G B2B concept and setup
- Developed various use cases based on collected business requirements and functionalities
- Developed the 5G product and pricing structure
- Created mockups (Axure software) for implementation
- Led UAT
- Ensured compliance of 5G activities with corporate strategy
- Reduced risk exposure of 5G strategies through external partners
- Managed and monitored customer enquiries and requests before and after go-live
- Tracked and managed the follow-up process
- Built B2B websites using Adobe Experience Manager
- Conducted and led workshops
- Managed content and maintained data
- Responsible for the entire B2B website
- Developed, adjusted, and discussed the website page structure (Tool: Adobe Experience Manager (AEM))
- Created mockups and coordinated text and graphics with various agencies
- Configured AEM and Hybris settings for new websites
- Project management for SME products and pricing
- Analyzed Sunrise's B2B customer communication strategy and improved communication approaches/campaigns
Sep 2018 - May 2019
9 monthsSwitzerland
Project Manager: Design and Implementation of Adobe Marketing Cloud
Sunrise Communications AG
- Managed the entire process from software procurement to operational implementation
- Led the selection of the service provider 'Adobe'
- Collaborated with stakeholders to ensure necessary documentation was provided within the set timeframe
- Managed the creation of tender documents and reviewed Sunrise's business requirements
- Minimized company risk by analyzing tender and contract terms
- Analyzed Adobe Marketing Cloud with a focus on DMP including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and campaign management (email, SMS)
- Assessed project risks and implemented risk mitigation actions
- Developed a working model for Sunrise's new process structure
- Defined target strategy and requirements
- Developed various use cases based on gathered business requirements and Adobe DMP functionalities and targeting capabilities, evaluated using internal and external data and business case calculations, concluding with a roadmap for prioritization and implementation of all use cases
- Created go-to-market strategies with relevant campaigns and execution via Adobe Marketing Cloud (prioritization, integration, and delivery)
- Trained campaign managers using the external service provider
- Improved digital maturity and ensured knowledge transfer for daily business use
- Conducted and led workshops
Apr 2018 - Sep 2018
6 monthsGermany
Project Manager: Carve-Out of maxdome GmbH
maxdome GmbH / ProSiebenSat1. Media SE
- Oversaw and managed the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH, a wholly owned subsidiary of ProSiebenSat.1 Media SE, and Discovery Communications LLC, which agreed to sell and transfer 100% of the shares of maxdome GmbH, the operator of the VOD portal "maxdome", to 7TV Joint Venture GmbH, a joint venture in which P7S1 and Discovery each hold 50% (directly or indirectly)
- Developed a suitable carve-out strategy and transitioned into the new corporate structure
- Designed new organizational structures and processes for effective integration and restructuring
- Prepared all documents (e.g., group agreements) for signature between both parties
- Responded to pending antitrust authority questions regarding the transaction and long-term strategy
- Developed the new leadership structure and the new annual financial statements for 7TV
- Supported maxdome and 7TV in the operational implementation of the carve-out (e.g., workplace analysis)
- Selected and implemented a new asset management software "effacts"
- Served as operational lead for finding new offices (site analysis, vendor management, cost calculations, etc.)
- Coordinated and analyzed logistics service providers (tender, SLA agreements, etc.)
- Set up IT infrastructure for 300+ employees
- Planned office setup with various stakeholders
- Introduced a new procurement process
Oct 2017 - Apr 2018
7 monthsGermany
Project Manager: Implementation of a Routing and Dispatch Software
Unitymedia
- Successfully implemented a route planning and dispatch software (called "mLogistics" by LogObject) for more than 30 service partners.
- Reviewed proposals to ensure compliance with ITT deliverables (tender).
- Responsible for smooth software integration into ongoing operations between service partners and Unitymedia.
- Coordinated and collaborated with the IT and technical department on implementation.
- Organized and coordinated all onboardings.
- Participated in onsite and offsite meetings with service partners and other stakeholders throughout the project lifecycle.
- Developed and created change requests for software adjustments in collaboration with the service partner and vendor LogObject.
- Analyzed, updated, and improved internal and external knowledge/training guidelines.
- Analyzed and improved the management and handling of carrier orders.
- Managed service partner relationships and handled terminations if needed.
- Acted as the single point of contact for all project participants.
- Planned and conducted kick-off meetings.
- Organized training sessions for service partners.
- Maintained project documentation and data.
Jul 2017 - Oct 2017
4 monthsGermany
Project Manager: Development and Implementation of a New Process Structure for Ticket Creation in Finance and Accounting
Telefónica Germany GmbH & Co. OHG
- Created a process overview for the CapEx planning process.
- Developed a new finance & accounting process structure including a macro-based template for all ticket creations.
- Set up a SharePoint process and integrated the template for an automated workflow.
- Analyzed the current request list including status and drafted a new overview to consolidate all CapEx project requests.
- Prepared and followed up on the presentation for the finance & accounting director to discuss current topics with the parent company in Spain.
Oct 2016 - Jun 2017
9 monthsGermany
Project Manager: Implementation of a Data Management Platform
Sky Deutschland Fernsehen GmbH & Co. KG
- Project management (stakeholder management, project structure, coordination, and communication).
- Implemented Adobe's DMP in collaboration with external Adobe consultants and Sky's sales, operations, product management, and CRM teams to customize marketing campaigns.
- Developed and tested new data-driven, cross-channel marketing campaigns and processes.
- Improved and implemented personalized marketing materials along the customer journey for potential and existing customers; provided better understanding of the market and the customer to deliver detailed audience insights and behaviors.
- Successfully consolidated collected data (especially web behavior and CRM) to offer personalized offers to customers via Adobe Analytics and the DMP.
- Adjusted and coordinated the project timeline.
- Coordinated responsibilities with all stakeholders.
- Distributed and defined project tasks.
May 2016 - Oct 2016
6 monthsGermany
Project Manager: Evaluation of a Data Management Platform (DMP)
Sky Deutschland Fernsehen GmbH & Co. KG
- Responsible for tendering and evaluating different service providers.
- Managed prequalification proposals and drove the tender process.
- Managed bid strategy sessions and assigned outcomes to all team members.
- Ensured the RFP aligned with the company strategy.
- Handled and monitored client clarification questions and requests, as well as pre- and post-submissions.
- Tracked and managed submitted RFP opportunities and initiated the follow-up process.
- Improved the client feedback process after the tender and the 'lessons learned' process.
- Led the selection of the vendor 'Adobe'.
- Collaborated with stakeholders to ensure required documents were provided within the given timeframe.
- Managed the creation of tender documents and reviewed Sky's business requirements.
- Mitigated corporate risk by analyzing tender and contract terms.
- Analyzed Adobe Marketing Cloud with a focus on DMP, including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and Campaign Management (email, SMS).
- Developed various use cases based on collected business requirements and Adobe DMP features and targeting capabilities; evaluated them using internal and external data and business case calculations; and finalized the process with a roadmap to prioritize and implement all use cases.
Summary
Digital Marketing expert and management consultant as well as project manager with a focus on digital marketing, data privacy & compliance, AI, CRM, digitalization, interim management, implementation of marketing and CRM systems, and software selection/implementation.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedPortuguese
ElementaryEducation
Oct 2014 - Jun 2015
University of Sydney; Stockholm School of Economics; Rotterdam School of Management
M.A.; M.Sc. · Management and Finance · Rotterdam, Netherlands
Oct 2008 - Jun 2011
HUGO BOSS AG
B.A. · Supply Chain Management · Metzingen, Germany
Certifications & licenses
Certified OneTrust Product Owner for Privacy Management Professional
OneTrust · Hamburg, Germany
Certified SCRUM Master
Scrum.org
Certified Product Owner
Scurm.org · Munich, Germany
Trainer Aptitude Examination
Certified AI Officer
IAL Institute for AI Literacy Education GmbH · Hamburg, Germany
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