Lars J.
Digital Marketing I Project & Interim Manager I Data Privacy & Compliance Manager | Scrum Master & Product Owner
Experience
Oct 2023 - Dec 2024
1 year 3 monthsGermany
Project Manager & Data Security / Compliance Manager
Telefónica Germany GmbH & Co. OHG
- Documenting processing activities (e.g. documenting GDPR-compliant processes in OneTrust or User Centrics)
- Leading and managing internal and external audits (e.g. preparing and conducting audits and resolving findings)
- Certified Product Owner for OneTrust Privacy Management Professional
- Conducting trainings (e.g. for OneTrust)
- Conducting DPIAs (Data Protection Impact Assessments)
- Third-party management (e.g. third-country transfers, data processing agreements (DPAs))
- Implementing and evaluating use cases for the consent management platform "OneTrust"
- Operational management of "OneTrust" and handling all processing activities for external and internal audits
- Creating and editing tickets in JIRA and Confluence
- Project lead for external audits – cookie and consent management (e.g. Google GA4 and Analytics, website documentation for cookie integration)
- Setting up marketing campaigns (with and without promotions) for existing customers and prospects with privacy review
- Assessing project risks and initiating risk mitigation measures
- Checking the implementation of the privacy management system – identifying and evaluating relevant data processing procedures – functional-technical definition and detailed specification of required new developments
- Providing content consulting in the creation of specifications for software/process development and hardware structure
- Designing and preparing acceptance test specifications (acceptance criteria and test catalog)
- Functional consulting and design of feature/component development
- Conducting final acceptance tests before go-live & preparing go-live documentation
May 2022 - Feb 2023
10 monthsSwitzerland
Project Manager: Concept and Implementation of the Adobe Marketing Suite
Sunrise GmbH
- Leading projects for customer value propositions in new customer campaigns and promotions
- Leading a team of up to 10 colleagues
- Responsible for budget and concept/strategy for all new customer initiatives/offers within a budget of about 0.5 million
- Developing go-to-market strategies for tariffs and products
- Leading multiple projects, including the implementation of a new internet and TV product portfolio (plus an ATL TV campaign)
- Analyzing market trends and customer needs to identify opportunities for new campaigns and projects
- Developing and implementing strategies to create compelling customer value propositions that drive revenue and loyalty within the assigned budget
- Leading project research and analyzing market trends and customer needs to identify opportunities for new campaigns and projects
- Developing and executing strategies to create compelling customer value propositions that drive revenue and customer loyalty
- Collaborating with cross-functional teams, including marketing, product development, and sales, to develop and execute promotional campaigns and projects
- Monitoring and analyzing the effectiveness of promotions and projects and making adjustments as needed to optimize results
- Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
- Staying up to date on industry developments and competitor activities and incorporating this knowledge into promotional and project strategies
- Creating and maintaining promotional materials like brochures, flyers, and emails to support campaigns
- Managing budgets and resources effectively to deliver promotions and projects on time and within budget
- Leading customer research and gathering customer feedback to understand their needs and preferences
- Advanced experience working with Figma (UI/UX), Hybris, Google Analytics, and Adobe (Adobe Experience Manager, Adobe Target, and Adobe Campaign)
- Training campaign managers with the help of external service providers
- Improving digital maturity and ensuring knowledge transfer for daily business use
- Conducting and leading workshops
Jun 2021 - Jun 2023
2 years 1 monthGermany
Project Manager: Concept and Implementation of the Adobe Marketing Suite
Telefónica Germany GmbH & Co. OHG
- Project manager and leader of a B2P project team for Adobe rollout
- Supporting overall project management of digital transformation with expertise for the right and proper implementation
- Project management based on the agile "Spotify model"
- Developing use cases
- Operational support for individual Adobe areas of Adobe Experience Manager, Adobe Journey Optimizer, Adobe Target, and Adobe Experience Manager (website, mobile, apps)
- Setting up marketing campaigns (with and without promotions) for existing customers and prospects
- Assessing project risks and initiating risk mitigation measures
- Defining target strategy and requirements
- Developing various use cases based on collected business requirements and Adobe DMP features and targeting possibilities, evaluated using internal and external data
- Creating go-to-market strategies with relevant campaigns
- Training campaign managers with the help of external service providers
- Improving digital maturity and ensuring knowledge transfer for daily business use
- Conducting and leading workshops
Nov 2020 - Apr 2021
6 monthsGermany
Set-up and Launch of a Department for All Migrations
1&1 Versatel
- Leading technical and commercial projects (e.g. migration from old to new products for a large bank). Leading a migration team of 5 employees and consultants supporting the VP
- Creating business cases and requirement specifications for various IT projects during migrations
- Setting up a project plan and meeting time and budget targets
- Leading IT projects to implement new requirements for tools like Remedy, WebOM, or Confluence
- Developing and refining new processes in consultation with all stakeholders to integrate the new department into the overall company structure
Jul 2020 - Dec 2020
6 monthsGermany
Project Manager: Implementation of the Google Marketing Cloud
Habermaass Familygroup
- Supporting the entire process from software commissioning to operational implementation
- Project management and PMO support for the implementation of Google Marketing Cloud with a selected partner/reseller
- Analyzing various Google resellers
- Negotiating offers with partner/reseller and HABA procurement
- Coordinating with the main project manager, marketing team, partner/reseller IT, and other relevant stakeholders
- Setting up a project plan and meeting time and budget targets
- Steering and managing/coordinating implementation with the partner/reseller
- Developing various use cases based on collected business requirements and features
- Defect and test management; deployment using agile methods in sprints
- Conducting UAT
Mar 2020 - Jul 2020
5 monthsGermany
Project Manager: Implementation of SAP Marketing Cloud
Habermaass Familygroup
- Support of the entire process from software commissioning to operational implementation
- Creation of a tool overview including all software and interfaces
- Leading and supporting scoping sessions with all stakeholders
- Development of various use cases based on gathered business requirements and features
- Project management (time, budget and resources)
- Designing new marketing and IT structures as well as team setup
- Defining relevant test cases
- Conducting UAT
Nov 2019 - Nov 2020
1 year 1 monthSwitzerland
Project Manager: Design and Implementation of a New Product and Tariff Portfolio
Sunrise Communications AG
- Designing a new tariff portfolio (similar to Spotify Family package) and matching product bundles
- Leading and supporting scoping sessions with all stakeholders
- Developing various use cases based on collected business requirements and features
- Project management (time, budget and resources)
- Developing go-to-market strategies with relevant campaigns alongside the base management team
- Defining relevant test cases (including risk management)
- Defect and test management; deployment using agile methods in sprints
- Conducting UAT and providing go-live support
- Post-release support
Jun 2019 - Dec 2019
7 monthsSwitzerland
Project Manager: B2B 5G Design and Implementation
Sunrise Communications AG
- Responsible for the 5G B2B concept and setup
- Developing various use cases based on collected business requirements and features
- Developing the 5G product and tariff structure
- Creating implementation mockups (using Axure software)
- Leading UAT
- Ensuring compliance of 5G activities with the company strategy
- Reducing risk exposure in 5G strategies through external partners
- Managing and monitoring customer queries and requests before and after go-live
- Tracking and managing the follow-up process
- Building B2B websites with Adobe Experience Manager
- Conducting and leading workshops
- Content management and data maintenance
- Responsible for the entire B2B website
- Creating, adapting, and discussing the site's structure (tool: Adobe Experience Manager (AEM))
- Creating mockups and coordinating text and graphics with various agencies
- Setting up the necessary configurations in AEM and Hybris for new websites
- Project management for SME products and tariffs
- Analyzing Sunrise's B2B customer communication strategy and improving communication approaches/campaigns
Sep 2018 - May 2019
9 monthsSwitzerland
Project Manager: Design and Implementation of Adobe Marketing Cloud
Sunrise Communications AG
- Supporting the entire process from software commissioning to operational implementation
- Leading the selection of the service provider 'Adobe'
- Collaborating with stakeholders to ensure required documents are delivered within the set timeframe
- Managing the creation of RFP documents and reviewing Sunrise's business requirements
- Minimizing company risk by analyzing tender and contract conditions
- Analyzing Adobe Marketing Cloud focusing on DMP including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and Campaign Management (email, SMS)
- Assessing project risks and implementing risk mitigation measures
- Developing a working model for Sunrise's new process structure
- Defining target strategy and requirements
- Developing various use cases based on collected business requirements and Adobe DMP features and targeting options, after evaluating internal and external data and business case calculations, and finalizing the process with a roadmap for prioritization and implementation of all use cases
- Developing go-to-market strategies with relevant campaigns delivered via Adobe Marketing Cloud (prioritization, integration, and execution)
- Training campaign managers with help from external service providers
- Enhancing digital maturity and ensuring knowledge transfer for daily business use
- Conducting and leading workshops
Apr 2018 - Sep 2018
6 monthsGermany
Project Manager: Carve-Out of maxdome GmbH
maxdome GmbH / ProSiebenSat1. Media SE
- Overseeing and managing the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH, a wholly owned subsidiary of ProSiebenSat.1 Media SE, and Discovery Communications LLC, which agreed to sell and transfer 100% of the shares of maxdome GmbH, the VOD portal operator 'maxdome', to 7TV Joint Venture GmbH, a joint venture where P7S1 and Discovery each hold 50% of the shares (directly or indirectly)
- Developing an appropriate carve-out strategy and transforming into the new corporate structure
- Designing new organizational structures and processes for effective integration and restructuring
- Preparing all documents (e.g. group agreements) for signing between both parties
- Responding to pending antitrust authority questions on the transaction and long-term strategy
- Developing the new leadership structure and annual financial statements for 7TV
- Supporting maxdome and 7TV in the operational implementation of the carve-out (e.g. workplace analysis)
- Selecting and implementing new asset management software 'effacts'
- Operational lead for finding new offices (location analysis, supplier management, cost calculations, etc.)
- Coordinating and evaluating logistics providers (tendering, SLA agreements, etc.)
- Setting up IT infrastructure for 300+ employees
- Office setup and planning with various stakeholders
- Implementing a new procurement process
Oct 2017 - Apr 2018
7 monthsGermany
Project Manager: Implementation of a Routing and Dispatch Software
Unitymedia
- Successfully implemented a route planning and dispatch software (called "mLogistics" by LogObject) for over 30 service partners.
- Reviewed proposals to ensure compliance with the ITT requirements (tender process)
- Responsible for seamless software integration in ongoing operations between service partners and Unitymedia
- Coordinated and collaborated with IT and technical departments for implementation
- Organized and coordinated all onboardings
- Participated in onsite and offsite meetings with service partners and other stakeholders throughout the project cycle.
- Developed and drafted change requests for software adjustments in collaboration with the service partner and vendor 'LogObject'
- Analyzed, updated and improved internal and external knowledge/training guidelines
- Analyzed and improved management and handling of carrier orders
- Managed partnerships and, where necessary, partner terminations
- Served as the single point of contact (SPOC) for all project participants
- Planned and conducted kick-off meetings
- Organized training sessions for service partners
- Maintained project documentation and data
Jul 2017 - Oct 2017
4 monthsGermany
Project Manager: Design and Implementation of a New Process Structure for Ticket Creation in Finance and Accounting
Telefónica Germany GmbH & Co. OHG
- Created a process overview for the CapEx planning process
- Designed a new F&A process structure including a macro-based template for all ticket creations
- Set up a SharePoint process and integrated the template for an automated workflow
- Analyzed the current request list including statuses and developed a new overview to consolidate all CapEx project requests
- Prepared and followed up on presentations for the F&A director to discuss current topics with the parent company in Spain
Oct 2016 - Jun 2017
9 monthsGermany
Project Manager: Implementation of a Data Management Platform
Sky Deutschland Fernsehen GmbH & Co. KG
- Project management (stakeholder management, project structure, coordination and communication)
- Implemented Adobe's DMP in collaboration with external Adobe consultants and Sky's sales, operations, product management and CRM teams to customize marketing campaigns.
- Developed and tested new data-driven, cross-channel marketing campaigns and processes
- Improved and implemented personalized marketing materials throughout the customer journey for potential and existing customers; provided better market and customer understanding to deliver detailed audience insights and behaviors
- Successfully consolidated collected data (especially web behavior and CRM) to make personalized offers to customers via Adobe Analytics and the DMP.
- Adjusted and coordinated project timeline
- Coordinated responsibilities with all parties involved
- Distributed and defined project tasks
May 2016 - Oct 2016
6 monthsGermany
Project Manager: Evaluation of a Data Management Platform (DMP)
Sky Deutschland Fernsehen GmbH & Co. KG
- Responsible for tendering and evaluating various service providers
- Managed pre-qualification proposals and facilitated the tendering process
- Organized bid strategy meetings and assigned outcomes to all team members
- Ensured the tender aligned with the company's strategy
- Managed and tracked client clarification questions and requests, both before and after submission
- Tracked and managed submitted bids and initiated the follow-up process
- Improved the client feedback process post-tender and the "lessons learned" process
- Led the selection of the service provider 'Adobe'
- Collaborated with stakeholders to ensure required documentation was provided within the set timeframe
- Managed the creation of tender documents and reviewed Sky's business requirements
- Minimized company risks by analyzing tender and contract terms
- Analyzed Adobe Marketing Cloud with a focus on the DMP, including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and Campaign Management (email, SMS).
- Developed multiple use cases based on gathered business requirements, Adobe DMP features, and targeting capabilities; evaluated these against internal and external data and business case calculations; and finalized the process with a roadmap to prioritize and implement all use cases.
Summary
Digital marketing expert and management consultant as well as project manager focusing on digital marketing, data privacy & compliance, AI, CRM, digitalization, interim management, in the roll-out of marketing and CRM systems as well as software selection/implementation.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedPortuguese
ElementaryEducation
Oct 2014 - Jun 2015
University of Sydney; Stockholm School of Economics; Rotterdam School of Management
M.A.; M.Sc. · Management and Finance · Rotterdam, Netherlands
Oct 2008 - Jun 2011
HUGO BOSS AG
B.A. · Supply Chain Management · Metzingen, Germany
Certifications & licenses
Certified OneTrust Product Owner for Privacy Management Professional
OneTrust · Hamburg, Germany
Certified Scrum Master
Scrum.org
Certified Product Owner
Scurm.org · Munich, Germany
Trainer qualification exam
Certified AI Officer
IAL Institute for AI Literacy Education GmbH · Hamburg, Germany
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