Project Manager & Data Privacy/Compliance Manager

Implementation of OneTrust as a central registry for all processing activities

Introduction of JIRA Service Management for all data protection requests

Conducting DPIAs and third-party management (e.g. transfers to third countries)

Drafting data processing agreements (DPAs)

Conducting trainings (e.g. OneTrust), daily stand-ups and sprints

Redesigning marketing cookie & consent processes (opt-in/opt-out)

Risk management

Setting up marketing campaigns (with and without promotion) for existing customers and prospects with privacy review

Coordinating and managing assessments and audits

Designing a loyalty program

Documented 1000+ processing activities in compliance with data protection

Up to 50% faster incident and ticket handling through ticket automation

Successful implementation of the loyalty program with a privacy-compliant process

Complete setup of OneTrust, supplier, contract, and asset documentation

Implementing Adobe Journey Optimizer, DMP, Target, Experience Manager, and Google Analytics as a complete campaign stack

Creating 50+ cross-channel CRM and marketing use cases

Rebuilding targeting logic based on customer behavior

Building an agile operating structure following Spotify tribes and squads

Setting up marketing campaigns (with and without promotion) for existing customers and prospects

Using all CRM first-, second-, and third-party data for effective retargeting

Developing go-to-market strategies with relevant campaigns

50% more effective marketing campaigns

Improved NPS by 30%

Unified technical white-label platform across all channels and brands

Standardized KPI monitoring along the customer lifecycle (conversion, churn, ARPU, CLV)

Overall project management of the full Adobe stack implementation with many developers and project managers

Sustainable agile knowledge transfer to all teams

Successful launch of 8 brands within the defined time and budget

Leading the project from commissioning to operational implementation of the Google Marketing Cloud

Analyzing and selecting the Google reseller

Defining technical use cases and segmentation logics

Managing UAT, test cycles, and deployment planning

Negotiating costs up to 2 million EUR

20% better campaign performance

Increased digital revenues by 30%

Technically sound implementation on time and within budget

Optimized reseller costs

Successful execution of up to 15 use cases

Successful completion of UAT, defect fixes, and deployments

Conceptualized a new tariff and product portfolio

Reorganized and trained the customer service team

Created use cases and target group models

Developed go-to-market strategies

Deployed using agile methods in sprints

Monitored KPIs across the customer lifecycle (conversion, churn, ARPU, CLV)

Managed risks

Conducted UAT, go-live support, defect and test management

Launched a new tariff portfolio (similar to Spotify family plan) and bundles with a budget of 1-2 million CHF

Established a new customer service with an incentive system

Improved NPS by 30%

Achieved ARPU growth of 15% through cross- and upselling

Developed up to 5 marketing campaigns online and offline

Managed the RFP process through to selecting Adobe as the service provider

Created and reviewed tender documents

Handled project management as Scrum Master & Product Owner

Analyzed Adobe Marketing Cloud tools

Defined targeting and DMP use cases

Standardized KPI monitoring across the customer lifecycle (conversion, churn, ARPU, CLV)

Developed go-to-market strategies

Conducted workshops

Managed risks

Implemented the Adobe Marketing Cloud with a budget of 5 million CHF

Led up to 25 stakeholders

Improved consolidated data quality

Delivered up to 30 marketing use cases/campaigns

Enhanced retargeting quality

Integrated into existing IT architecture with Adobe Analytics, Experience Management, and Campaign Management

Introduction of LogObject mLogistics

Coordination of technical and IT teams

Reviewing offers and ensuring ITT services

Training and onboarding of all partners

Implementation of change requests

Optimization of partner management

Single point of contact for all project stakeholders

Implementation of the route planning and dispatch software for over 30 service partners

Reduction of failures by 35%

Faster service deployments

Improved partner quality

Successful go-live

Conducted over 50 training sessions

Development and testing of data-driven, cross-channel marketing campaigns and processes

Implementation of the Adobe DMP

Coordination of the Adobe service provider and internal teams

Test management

Project management following Scrum and agile methods

Leading workshops with Adobe

Improvement of CRM data by 35%

Reduction of campaign costs by 0.5 million EUR

Consolidation of collected data (web behavior, CRM) for personalized offers

Enhanced campaign quality and retargeting