Lars J.

Digital Marketing | Project & Interim Manager | Data Privacy & Compliance Manager | Scrum Master & Product Owner

Hamburg, Germany

Experience

Oct 2023 - Dec 2024
1 year 3 months
Germany

Project Manager & Data Security / Compliance Manager

Telefónica Germany GmbH & Co. OHG

  • Documenting processing activities (e.g., documenting GDPR-compliant processes in OneTrust or Usercentrics)
  • Leading and managing internal and external audits (e.g., preparing for and conducting audits as well as addressing findings)
  • Certified Product Owner for OneTrust Privacy Management Professional
  • Conducting trainings (e.g., for OneTrust)
  • Performing DPIAs (data protection impact assessments)
  • Third-party management (e.g., third-country transfers, data processing agreements)
  • Implementing and evaluating use cases for the consent management platform OneTrust
  • Operational management of OneTrust and overseeing all processing activities for external and internal audits
  • Creating and managing tickets in JIRA and Confluence
  • Project lead for external audits – cookie and consent management (e.g., Google G4 and Analytics, website documentation for cookie integration)
  • Setting up marketing campaigns (with and without promotions) for existing customers and prospects with privacy checks
  • Assessing project risks and initiating risk mitigation measures
  • Reviewing the implementation of the privacy management system – identifying and evaluating relevant data processing procedures
  • Functional and technical definition and detailed specification of necessary new developments
  • Providing content-related consulting during the creation of specifications for software/process development/hardware structures
  • Designing and creating acceptance test specifications (acceptance criteria and test catalog)
  • Providing expert consulting and designing functions and components development
  • Conducting final acceptance tests before go-live and documenting go-live
May 2022 - Feb 2023
10 months
Switzerland

Project Lead: Design and Implementation of the Adobe Marketing Suite

Sunrise GmbH

  • Leading projects for customer value propositions for new customer campaigns and promotions
  • Managing a team of up to 10 colleagues
  • Responsible for budget and concept/strategy for all new customer campaigns/offers within a budget of about 0.5 million
  • Developing go-to-market strategies for tariffs and products
  • Leading multiple projects, including implementing a new internet and TV product portfolio (plus an above-the-line TV campaign)
  • Analyzing market trends and customer needs to identify opportunities for new promotions and projects
  • Developing and executing strategies to create compelling customer value propositions that drive sales and customer loyalty within the assigned budget
  • Conducting project research and analyzing market trends and customer needs to identify new promotion and project opportunities
  • Collaborating with cross-functional teams, including marketing, product development, and sales, to develop and run campaigns and projects
  • Monitoring and analyzing the effectiveness of campaigns and projects, making adjustments as needed to optimize results
  • Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
  • Staying up to date on industry developments and competitor activities and incorporating this knowledge into campaign and project strategies
  • Creating and maintaining promotional materials such as brochures, flyers, and emails to support campaigns
  • Managing budgets and resources effectively to deliver campaigns and projects on time and within budget
  • Leading customer research and gathering customer feedback to understand their needs and preferences
  • Advanced skills in working with Figma (UI/UX), Hybris, Google Analytics, and Adobe (Adobe Experience Manager, Adobe Target, and Adobe Campaign)
  • Training campaign managers with the help of external service providers
  • Improving digital maturity and ensuring knowledge transfer for daily operations
  • Conducting and leading workshops
Jun 2021 - Jun 2023
2 years 1 month
Germany

Project Lead: Design and Implementation of the Adobe Marketing Suite

Telefónica Germany GmbH & Co. OHG

  • Project manager and leader of a B2P project team for the Adobe rollout
  • Supporting the overall digital transformation project management with expertise for correct and fitting implementation
  • Project management following the agile "Spotify model"
  • Developing use cases
  • Providing operational support for the individual Adobe areas: Adobe Experience Manager, Adobe Journey Optimizer, Adobe Target, and Adobe Experience Manager (website, mobile, apps)
  • Setting up marketing campaigns (with and without promotions) for existing customers and prospects
  • Assessing project risks and initiating risk mitigation measures
  • Defining target strategies and requirements
  • Developing various use cases based on collected business requirements and Adobe DMP features and targeting capabilities, evaluated using internal and external data
  • Creating go-to-market strategies with relevant campaigns
  • Training campaign managers with the help of external service providers
  • Improving digital maturity and ensuring knowledge transfer for daily business use
  • Conducting and leading workshops
Nov 2020 - Apr 2021
6 months
Germany

Lead: Establishment and Rollout of a Department for All Migrations

1&1 Versatel

  • Leading technical and commercial projects (e.g., migration from old to new products for a large bank). Managing the migration team of 5 employees and consultants supporting the VP
  • Creating business cases and requirements specifications for various IT projects during migrations
  • Setting up project plans and ensuring time and budget compliance
  • Leading IT projects to implement new requirements for tools like Remedy, WebOM, or Confluence
  • Developing and drafting new processes in coordination with all stakeholders to integrate the new department into the overall corporate structure
Jul 2020 - Dec 2020
6 months
Germany

Project Lead: Implementation of the Google Marketing Cloud

Habermaass Familygroup

  • Guiding the entire process from software procurement to operational implementation
  • Project management and support/PMO tasks for the introduction of the Google Marketing Cloud with a selected partner/reseller
  • Analyzing various Google resellers
  • Negotiating offers with partners/resellers and HABA procurement
  • Coordinating with the lead project manager, the marketing department, the IT of the partner/reseller, and other relevant stakeholders and project participants
  • Setting up project plans and ensuring timelines and budgets are met
  • Steering and coordinating the implementation with the partner/reseller
  • Developing various use cases based on collected business requirements and functionalities
  • Defect and test management; deployment using agile methods in sprints
  • Conducting UAT
Mar 2020 - Jul 2020
5 months
Germany

Project Manager: SAP Marketing Cloud Implementation

Habermaass Familygroup

  • Supporting the entire process from software procurement to operational implementation
  • Creating an overview of all tools, software and interfaces
  • Leading and supporting scoping sessions with all stakeholders
  • Developing various use cases based on collected business requirements and features
  • Project management (time, budget and resources)
  • Developing new marketing and IT structures and setting up the team
  • Documenting relevant test cases
  • Conducting UAT
Nov 2019 - Nov 2020
1 year 1 month
Switzerland

Project Manager: Design and Implementation of a New Product and Tariff Portfolio

Sunrise Communications AG

  • Designing a new tariff portfolio (similar to the Spotify Family package) and matching product bundles
  • Leading and supporting scoping sessions with all stakeholders
  • Developing various use cases based on collected business requirements and features
  • Project management (time, budget and resources)
  • Developing go-to-market strategies with relevant campaigns alongside the base management team
  • Documenting relevant test cases (including risk management)
  • Defect and test management; deployment using agile methods in sprints
  • Conducting UAT and supporting go-live
  • Providing post-release support
Jun 2019 - Dec 2019
7 months
Switzerland

Project Manager: B2B 5G Design and Implementation

Sunrise Communications AG

  • Responsible for the 5G B2B concept and setup
  • Developing various use cases based on collected business requirements and features
  • Developing the 5G product and tariff structure
  • Creating mockups (Axure software) for implementation
  • Leading UAT
  • Ensuring 5G activities align with corporate strategy
  • Reducing risk exposure from 5G strategies with external partners
  • Managing and monitoring customer queries and requests before and after go-live
  • Tracking and managing the follow-up process
  • Building B2B websites with Adobe Experience Manager
  • Conducting and leading workshops
  • Managing content and data maintenance
  • Responsible for the entire B2B website
  • Creating, adapting, and reviewing the site's structure (tool: Adobe Experience Manager (AEM))
  • Designing mockups and coordinating copy and graphics with different agencies
  • Setting up necessary configurations in AEM and Hybris for new websites
  • Project management for SME products and tariffs
  • Analyzing Sunrise's B2B customer communication strategy and improving communication approaches/campaigns
Sep 2018 - May 2019
9 months
Switzerland

Project Manager: Design and Implementation of Adobe Marketing Cloud

Sunrise Communications AG

  • Supporting the entire process from software procurement to operational implementation
  • Leading the selection of the service provider 'Adobe'
  • Collaborating with stakeholders to ensure required documents are delivered within deadlines
  • Managing the creation of tender documents and reviewing Sunrise's business requirements
  • Minimizing company risk by analyzing tender and contract conditions
  • Analyzing Adobe Marketing Cloud with a focus on the DMP, including Adobe Analytics (web, mobile, video), experience management (website, mobile, apps), and campaign management (email, SMS)
  • Assessing project risks and taking measures to mitigate them
  • Developing a working model for Sunrise's new process structure
  • Drafting the target strategy and requirements
  • Developing various use cases based on gathered business requirements and features of Adobe's DMP and targeting options, following evaluations using internal and external data and business case calculations, ending with a roadmap to prioritize and implement all use cases
  • Developing go-to-market strategies with relevant campaigns and deployment via Adobe Marketing Cloud (prioritization, integration, and execution)
  • Training campaign managers with support from an external service provider
  • Enhancing digital maturity and ensuring knowledge transfer for daily business use
  • Conducting and leading workshops
Apr 2018 - Sep 2018
6 months
Germany

Project Manager: Carve-Out of maxdome GmbH

maxdome GmbH / ProSiebenSat1. Media SE

  • Overseeing and managing the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH, a wholly owned subsidiary of ProSiebenSat.1 Media SE, and Discovery Communications LLC, which agreed to sell and transfer 100% of the shares of maxdome GmbH, the operator of the VOD portal 'maxdome', to 7TV Joint Venture GmbH, a joint venture where P7S1 and Discovery each hold 50% of the shares directly or indirectly.
  • Developing a suitable carve-out strategy and transitioning into the new corporate structure
  • Defining new organizational structures and processes for effective integration and restructuring
  • Preparing all documents (e.g. group agreements) for signing between both parties
  • Responding to pending competition authority questions about the transaction and long-term strategy
  • Developing the new leadership structure and the first annual financial statements for 7TV
  • Supporting maxdome and 7TV with the operational implementation of the carve-out (e.g. workplace analysis)
  • Selecting and implementing new asset management software 'effacts'
  • Operational lead for finding new offices (location analysis, supplier management, cost calculations, etc.)
  • Coordinating and evaluating logistics providers (tenders, SLA agreements, etc.)
  • Setting up IT infrastructure for 300+ employees
  • Office setup and planning with various stakeholders
  • Implementing a new procurement process
Oct 2017 - Apr 2018
7 months
Germany

Project Manager: Implementation of a routing and dispatch software

Unitymedia

  • Successful implementation of a routing and dispatch software (called "mLogistics" by LogObject) for over 30 service partners.
  • Reviewing proposals to ensure compliance with ITT requirements (tender).
  • Responsible for seamless software integration into day-to-day operations between service partners and Unitymedia.
  • Coordinating and collaborating on implementation with IT and technical departments.
  • Organizing and coordinating all onboardings.
  • Participating in onsite and offsite meetings with service partners and other stakeholders throughout the project lifecycle.
  • Developing and creating change requests for software customizations in collaboration with the service partner and the provider 'LogObject'.
  • Analyzing, updating, and improving internal and external knowledge and training guidelines.
  • Analyzing and improving management and handling of carrier orders.
  • Managing partner relationships and, if necessary, terminating partnerships.
  • Acting as the single point of contact (SPOC) for all project stakeholders.
  • Planning and conducting kick-off meetings.
  • Organizing training sessions for service partners.
  • Project documentation and data maintenance.
Jul 2017 - Oct 2017
4 months
Germany

Project Manager: Development and implementation of a new process structure for ticket creation in Finance and Accounting

Telefónica Germany GmbH & Co. OHG

  • Creating a process overview for the CapEx planning process.
  • Developing a new Finance & Accounting process structure, including a macro-based template for all ticket creation.
  • Setting up a SharePoint process and integrating the template for an automated workflow.
  • Analyzing the current request list, including status, and drafting a new overview to consolidate all CapEx project requests.
  • Preparing and following up on the presentation for the Finance & Accounting Director to discuss current topics with the parent company in Spain.
Oct 2016 - Jun 2017
9 months
Germany

Project Manager: Implementation of a Data Management Platform

Sky Deutschland Fernsehen GmbH & Co. KG

  • Project management (stakeholder management, project structure, coordination, and communication)
  • Implementing Adobe DMP in collaboration with external Adobe consultants and Sky's sales, operations, product management, and CRM departments to customize marketing campaigns.
  • Developing and testing new data-driven and cross-channel marketing campaigns and processes.
  • Improving and implementing personalized advertising materials within the customer journey of prospective and existing customers; providing a better understanding of the market and customers to deliver detailed audience insights and behaviors.
  • Successfully consolidating collected data (especially web behavior and CRM) to present personalized offers to customers via Adobe Analytics and the DMP.
  • Adjusting and coordinating the timeline.
  • Coordinating responsibilities with all stakeholders.
  • Assigning and defining project tasks.
May 2016 - Oct 2016
6 months
Germany

Project Manager: Evaluation of a Data Management Platform (DMP)

Sky Deutschland Fernsehen GmbH & Co. KG

  • Responsible for issuing and evaluating tenders for various service providers.
  • Managing prequalification proposals and driving the tender process.
  • Managing bid strategy sessions and assigning results to all team members.
  • Ensuring the tender aligns with the corporate strategy.
  • Managing and monitoring client clarification questions and requests, pre- and post-submission.
  • Tracking and managing submitted tender opportunities and initiating the follow-up process.
  • Improving the client feedback process after tendering and the 'lessons learned' process.
  • Leading the selection of the service provider 'Adobe'.
  • Collaborating with stakeholders to ensure required documentation is provided within the set timeframe.
  • Managing the development of tender documents and reviewing Sky's business requirements.
  • Mitigating company risk by analyzing tender and contract terms.
  • Analyzing Adobe Marketing Cloud with a focus on DMP, including Adobe Analytics (Web, Mobile, Video), Experience Management (Website, Mobile, Apps), and Campaign Management (Email, SMS).
  • Developing various use cases based on collected business requirements, Adobe DMP features, and targeting capabilities; evaluating internal and external data and performing business case calculations; and concluding the process with a roadmap for prioritization and implementation of all use cases.

Summary

Digital marketing expert and management consultant as well as project manager focused on digital marketing, data privacy & compliance, AI, CRM, digitalization, interim management, introduction of marketing and CRM systems, and software evaluation/implementation.

Languages

German
Native
English
Advanced
Spanish
Advanced
Portuguese
Elementary

Education

Oct 2014 - Jun 2015

University of Sydney; Stockholm School of Economics; Rotterdam School of Management

M.A.; M.Sc. · Management and Finance · Rotterdam, Netherlands

Oct 2008 - Jun 2011

HUGO BOSS AG

B.A. · Supply Chain Management · Metzingen, Germany

Certifications & licenses

Certified OneTrust Product Owner for Privacy Management Professional

OneTrust · Hamburg, Germany

Certified Scrum Master

Scrum.org

Certified Product Owner

Scurm.org · Munich, Germany

Trainer Aptitude Examination

Certified AI Officer

IAL Institute for AI Literacy Education GmbH · Hamburg, Germany

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