Lars Jurischka
Digital Marketing Expert | Project & Interim Manager | Data Privacy & Compliance Manager
Experience
Oct 2023 - Dec 2025
1 year 3 months Germany
Project Manager & Data Security / Compliance Manager
Telefónica Germany GmbH & Co. OHG
- Documenting processing activities (e.g. recording GDPR-compliant processes in OneTrust or User Centrics)
- Leading and managing internal and external audits (e.g. preparing for audits, conducting them, and resolving findings)
- Certified OneTrust Privacy Management Professional Product Owner
- Conducting trainings (e.g. for OneTrust)
- Conducting DPIAs (Data Protection Impact Assessments)
- Third-party management (e.g. cross-border data transfers, data processing agreements)
- Implementing and evaluating use cases for the OneTrust consent management platform
- Operational management of OneTrust and handling all processing activities for external and internal audits
- Creating and updating tickets in JIRA and Confluence
- Project lead for external audits – cookie and consent management (e.g. Google G4 and Analytics, website cookie integration documentation)
- Setting up marketing campaigns (with and without promotions) for existing customers and prospects with privacy review
- Assessing project risks and initiating risk mitigation measures
- Reviewing the implementation of the privacy management system
- Identifying and evaluating relevant data processing procedures
- Defining functional-technical requirements and detailed specs for new development
- Advising on specs for software/process development and hardware setup
- Designing and writing acceptance test specs (criteria and test catalog)
- Advising on and designing functional/component development
- Conducting final acceptance tests before go-live and creating go-live documentation
May 2022 - Feb 2023
10 months Switzerland
Project Lead: Adobe Marketing Suite Concept and Implementation
Sunrise GmbH
- Led project for value propositions for new customer campaigns and promotions
- Managed a team of up to 10 colleagues
- Responsible for budget and concept/strategy for all new customer campaigns/offers within ~€0.5M budget
- Created go-to-market strategies for tariffs and products
- Managed multiple projects, including implementing a new internet and TV product portfolio (plus an ATL TV campaign)
- Analyzed market trends and customer needs to identify new promo and project opportunities
- Developed and executed strategies to create compelling value propositions that drive revenue and loyalty within budget
- Conducted project research and market trend analysis
- Collaborated with cross-functional teams (marketing, product development, sales) to create and launch campaigns and projects
- Monitored and analyzed campaign and project performance and made adjustments to optimize results
- Built and maintained relationships with key stakeholders including customers, partners, and industry influencers
- Stayed updated on industry developments and competitor activities, incorporating insights into promo and project strategies
- Developed and maintained marketing materials (brochures, flyers, emails) to support campaigns
- Managed budgets and resources to deliver campaigns and projects on time and on budget
- Led customer research and gathered feedback to understand needs and preferences
- Advanced skills with Figma (UI/UX), Hybris, Google Analytics, and Adobe (AEM, Adobe Target, Adobe Campaign)
- Trained campaign managers via external service providers
- Improved digital maturity and ensured knowledge transfer for daily operations
- Conducted and led workshops
Jun 2021 - Jun 2023
2 years 1 month Germany
Project Lead: Adobe Marketing Suite Concept and Implementation
Telefónica Germany GmbH & Co. OHG
- Project manager leading a B2P team for Adobe rollout
- Supported overarching digital transformation project leadership with expertise for correct implementation
- Managed project using agile "Spotify model"
- Developed use cases
- Provided operational support for Adobe Experience Manager, Adobe Journey Optimizer, Adobe Target, and Adobe Experience Manager (web, mobile, apps)
- Set up marketing campaigns (with and without promotions) for existing and potential customers
- Assessed project risks and took mitigation actions
- Defined target strategy and requirements
- Built use cases based on business requirements and Adobe DMP and targeting features using internal and external data
- Developed go-to-market strategies with relevant campaigns
- Trained campaign managers via external service providers
- Improved digital maturity and ensured knowledge transfer for daily use
- Conducted and led workshops
Nov 2020 - Apr 2021
6 months Germany
Setting Up and Launching a Migration Department
1&1 Versatel
- Led technical and commercial projects (e.g. migrating legacy to new products for a major bank). Managed a team of 5 staff and consultants supporting the VP.
- Created business cases and requirements specs for various IT migration projects
- Set up project plans and met time and budget targets
- Led IT projects to implement new requirements for tools like Remedy, WebOM, Confluence
- Developed and documented new processes with stakeholders to integrate the new department into the company
Jul 2020 - Dec 2020
6 months Germany
Project Lead: Google Marketing Cloud Implementation
Habermaass Familygroup
- Oversaw process from software procurement to operational implementation
- Led project management/PMO tasks for Google Marketing Cloud rollout with selected partner/reseller
- Analyzed various Google resellers
- Negotiated proposals with partner/reseller and HABA procurement
- Coordinated with main project lead, marketing, partner/reseller IT, and other stakeholders
- Set up project plan and met time and budget goals
- Managed implementation coordination with partner/reseller
- Developed use cases from business requirements and system functions
- Handled defect and test management; deployed in agile sprints
- Conducted UAT
Mar 2020 - Jul 2020
5 months Germany
Project Lead: SAP Marketing Cloud Implementation
Habermaass Familygroup
- Managed process from software order to operational implementation
- Created tool overview with all software and interfaces
- Led and supported scoping sessions with all stakeholders
- Developed use cases from business requirements and system functions
- Managed time, budget, and resources
- Designed new marketing and IT structure and team setup
- Wrote relevant test cases
- Conducted UAT
Nov 2019 - Nov 2020
1 year 1 month Switzerland
Project Manager: New Product and Tariff Portfolio Concept and Implementation
Sunrise Communications AG
- Designed a new tariff portfolio (similar to a Spotify-Family package) and product bundles
- Led and supported scoping sessions with all stakeholders
- Developed use cases from business requirements and functions
- Managed time, budget, and resources
- Created go-to-market strategies and campaigns with the Base Management Team
- Wrote relevant test cases (including risk management)
- Handled defect and test management; deployed in agile sprints
- Conducted UAT and go-live support
- Provided post-release support
Jun 2019 - Dec 2020
7 months Switzerland
Project Lead: B2B 5G Concept and Implementation
Sunrise Communications AG
- Owned the B2B 5G concept and setup
- Developed use cases from business requirements and functions
- Created 5G product and tariff structure
- Built mockups using Axure for implementation
- Led UAT
- Ensured 5G activities aligned with corporate strategy
- Reduced risk exposure for 5G strategies via external partners
- Managed customer queries before and after launch
- Tracked and managed follow-up process
- Built B2B websites using Adobe Experience Manager
- Conducted and led workshops
- Managed content and data maintenance
- Responsible for entire B2B website
- Created and refined site structure using AEM
- Built mockups and coordinated text and graphics with agencies
- Configured AEM and Hybris for new sites
- Project managed SME products and tariffs
- Analyzed and improved Sunrise’s B2B communication strategy and campaigns
Sep 2018 - May 2019
9 months Switzerland
Project Lead: Adobe Marketing Cloud Concept and Implementation
Sunrise Communications AG
- Oversaw process from software procurement to operational implementation
- Led Adobe vendor selection
- Worked with stakeholders to ensure timely documentation delivery
- Managed creation of RFP documents and reviewed Sunrise’s business requirements
- Minimized risk by analyzing RFP and contract terms
- Analyzed Adobe Marketing Cloud focusing on DMP, including Adobe Analytics (web, mobile, video), Experience Management (web, mobile, apps), and Campaign Management (email, SMS)
- Assessed project risks and initiated mitigation actions
- Developed new process structure model for Sunrise
- Defined target strategy and requirements
- Built use cases from business requirements and Adobe DMP and targeting features, prioritizing via roadmap and business case analyses
- Created go-to-market strategies and campaigns via Adobe Marketing Cloud
- Trained campaign managers via external service providers
- Improved digital maturity and ensured knowledge transfer for daily use
- Conducted and led workshops
Apr 2018 - Sep 2018
6 months Germany
Project Manager: maxdome GmbH Carve-Out
maxdome GmbH / ProSiebenSat1. Media SE
- Managed transaction between ProSiebenSat.1 Digital & Adjacent GmbH and Discovery Communications LLC, selling 100% of maxdome GmbH shares to 7TV Joint Venture GmbH
- Developed carve-out strategy and restructured into new corporate setup
- Designed new organizational structures and processes for integration and restructuring
- Prepared all documents (e.g. group agreements) for signing by both parties
- Responded to antitrust authority questions on the transaction and long-term strategy
- Developed new leadership structure and annual financial statements for 7TV
- Supported maxdome and 7TV operational separation (e.g. workplace analysis)
- Selected and implemented new asset management software "effacts"
- Led office search (location analysis, vendor management, cost calculations)
- Coordinated and analyzed logistics providers (RFP, SLA agreements)
- Set up IT infrastructure for 300+ employees
- Organized office setup with stakeholders
- Introduced a new procurement process
Oct 2017 - Apr 2018
7 months Germany
Project Lead: Route Planning and Dispatch Software Rollout
Unitymedia
- Successfully implemented routing and dispatch software (LogObject "mLogistics") for 30+ service partners
- Reviewed vendor proposals for compliance with ITT requirements
- Ensured smooth software integration into ongoing operations between service partners and Unitymedia
- Coordinated implementation with IT and technical departments
- Organized and coordinated all onboardings
- Participated in onsite and offsite meetings with service partners and stakeholders
- Developed and submitted change requests for software adjustments with LogObject
- Analyzed, updated, and improved internal and external training guidelines
- Improved management and handling of carrier orders
- Managed partners and terminations when needed
- Served as single point of contact for all participants
- Planned and conducted kick-off meetings
- Organized training for service partners
- Maintained project documentation and data
Jul 2017 - Oct 2017
4 months Germany
Project Lead: New Process Structure for Finance and Accounting Ticketing
Telefónica Germany GmbH & Co. OHG
- Created process overview for CapEx planning
- Designed new finance & accounting process structure including a macro-based template for all ticketing
- Built a SharePoint process and integrated the template for automated workflow
- Analyzed current request list and status, and created a consolidated overview of all CapEx project requests
- Prepared and followed up presentations for the F&A director to discuss current topics with the parent company in Spain
Oct 2016 - Jun 2017
9 months Germany
Project Manager: Data Management Platform Implementation
Sky Deutschland Fernsehen GmbH & Co. KG
- Managed stakeholders, project structure, coordination, and communication
- Implemented Adobe DMP with external Adobe consultants and Sky’s sales, operations, product management, and CRM teams to tailor marketing campaigns
- Developed and tested new data-driven, cross-channel marketing campaigns and processes
- Enhanced and rolled out personalized marketing materials along the customer journey to offer better market and customer insights
- Consolidated collected data (web behavior and CRM) to deliver personalized offers via Adobe Analytics and DMP
- Adjusted and coordinated project timeline
- Assigned tasks and responsibilities among stakeholders
- Defined and distributed project tasks
May 2016 - Oct 2016
6 months Germany
Project Lead: DMP Evaluation
Sky Deutschland Fernsehen GmbH & Co. KG
- Led RFP and evaluation of various service providers
- Managed prequalification proposals and drove the RFP process
- Held proposal strategy sessions and assigned outcomes to team members
- Ensured RFP alignment with corporate strategy
- Managed and tracked customer clarification questions and responses pre- and post-RFP submission
- Tracked submitted RFPs and initiated follow-ups
- Improved customer feedback and lessons-learned process post-RFP
- Led Adobe vendor selection
- Worked with stakeholders to ensure timely document delivery
- Managed creation of RFP documents and reviewed Sky’s business requirements
- Minimized risk through RFP and contract analysis
- Analyzed Adobe Marketing Cloud focusing on DMP, including Adobe Analytics (web, mobile, video), Experience Management (web, mobile, apps), and Campaign Management (email, SMS)
- Built use cases from business requirements and Adobe DMP and targeting features, prioritizing with a roadmap and business case analyses
Summary
Digital marketing expert and management consultant as well as project manager focusing on digital marketing, data privacy & compliance, AI, CRM, digitalization, interim management, implementation of marketing and CRM systems, and software selection/implementation.
Languages
German
Native
English
Advanced
Spanish
Advanced
Portuguese
Elementary
Education
Oct 2014 - Jun 2015
University of Sydney; Stockholm School of Economics; Rotterdam School of Management
M.A.; M.Sc. · Management and Finance · Rotterdam, Netherlands
Oct 2008 - Jun 2011
HUGO BOSS AG
B.A. · Supply Chain Management · Metzingen, Germany
Certifications & licenses
Certified OneTrust Privacy Management Professional Product Owner
OneTrust · Hamburg, Germany
Certified SCRUM Master
Scrum.org
Certified Product Owner
Scrum.org · Munich, Germany
Trainer Aptitude Certification
Certified AI Officer
IAL Institute for AI Literacy Education GmbH · Hamburg, Germany
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