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Lars J.

Digital Marketing I Project & Interim Manager I Data Privacy & Compliance Manager | Scrum Master & Product Owner

Hamburg, Germany

Experience

Oct 2023 - Dec 2024
1 year 3 months
Germany

Project Manager & Data Security / Compliance Manager

Telefónica Germany GmbH & Co. OHG

  • Documenting processing activities (e.g., documenting GDPR-compliant processes in OneTrust or User Centrics)
  • Leading and managing internal and external audits (e.g., preparing for and conducting audits, and resolving findings)
  • Certified Product Owner for OneTrust Privacy Management Professional
  • Conducting trainings (e.g., for OneTrust)
  • Performing DPIAs (data protection impact assessments)
  • Third-party management (e.g., third-country transfers, data processing agreements (DPAs))
  • Implementing and evaluating use cases for a consent management platform (OneTrust)
  • Operational management of OneTrust and oversight of all processing activities for external and internal audits
  • Creating and processing tickets in JIRA and Confluence
  • Leading external audits for cookie and consent management (e.g., Google G4 and Analytics, website documentation for cookie integration)
  • Setting up marketing campaigns (with and without promotions) for existing and prospective customers with privacy checks
  • Assessing project risks and initiating risk mitigation measures
  • Reviewing the implementation of the data protection management system
  • Identifying and evaluating relevant data processing procedures
  • Defining functional and technical requirements and detailed specifications for new developments
  • Advising on content when creating specifications for software/process development and hardware structure
  • Designing and creating acceptance test specifications (acceptance criteria and test catalog)
  • Providing expert advice and designing functional and component development
  • Conducting final acceptance tests before go-live and preparing go-live documentation
May 2022 - Feb 2023
10 months
Switzerland

Project Manager: Concept and Implementation of the Adobe Marketing Suite

Sunrise GmbH

  • Leading projects for customer value propositions in new customer campaigns and promotions
  • Managing a team of up to 10 colleagues
  • Responsible for budget and concept/strategy for all new customer campaigns/offers within a budget of around 0.5 million
  • Developing go-to-market strategies for tariffs and products
  • Leading multiple projects, including implementing a new product portfolio for internet and TV (plus an ATL TV campaign)
  • Analyzing market trends and customer needs to identify opportunities for new promotions and projects
  • Developing and implementing strategies to create compelling customer value propositions that drive sales and loyalty within the assigned budget
  • Conducting project research and analyzing market trends and customer needs to identify opportunities for new promotions and projects
  • Developing and implementing strategies to create compelling customer value propositions that drive sales and loyalty
  • Collaborating with cross-functional teams, including marketing, product development, and sales, to develop and execute campaigns and projects
  • Monitoring and analyzing the effectiveness of campaigns and projects, making adjustments as needed to optimize results
  • Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
  • Staying up to date on industry developments and competitor activities, applying this knowledge to campaign and project strategies
  • Developing and maintaining marketing materials such as brochures, flyers, and emails to support campaigns
  • Managing budgets and resources effectively to deliver campaigns and projects on time and within budget
  • Leading customer research and gathering customer feedback to understand their needs and preferences
  • Advanced experience working with Figma (UI/UX), Hybris, Google Analytics, and Adobe (Experience Manager, Target, and Campaign)
  • Training campaign managers with the help of external service providers
  • Improving digital maturity and ensuring knowledge transfer for day-to-day use
  • Conducting and leading workshops
Jun 2021 - Jun 2023
2 years 1 month
Germany

Project Manager: Concept and Implementation of the Adobe Marketing Suite

Telefónica Germany GmbH & Co. OHG

  • Acting as project manager and leading a project team in the B2P area for the introduction of Adobe
  • Supporting the overall project management of digital transformation with expertise for the correct and appropriate implementation
  • Project management following the agile "Spotify model"
  • Developing use cases
  • Providing operational support for the Adobe areas including Experience Manager, Journey Optimizer, Targeting, and Experience Manager (website, mobile, apps)
  • Setting up marketing campaigns (with and without promotions) for existing customers and prospects
  • Evaluating project risks and initiating risk mitigation measures
  • Defining target strategy and requirements
  • Developing various use cases based on collected business requirements and Adobe DMP functions and targeting capabilities, after evaluation using internal and external data
  • Creating go-to-market strategies with relevant campaigns
  • Training campaign managers with the help of external service providers
  • Improving digital maturity and ensuring knowledge transfer for daily business use
  • Conducting and leading workshops
Nov 2020 - Apr 2021
6 months
Germany

Establishing and Launching a Department for All Migrations

1&1 Versatel

  • Leading technical and commercial projects (e.g., migrating old products to new ones for a major bank), managing a migration team of 5 employees and consultants to support the VP
  • Creating business cases and requirement specifications for various IT projects during migrations
  • Setting up a project plan and ensuring adherence to time and budget requirements
  • Leading IT projects to implement new requirements for tools like Remedy, WebOM, and Confluence
  • Developing and refining new processes in consultation with all stakeholders to integrate the new department into the overall business structure
Jul 2020 - Dec 2020
6 months
Germany

Project Manager: Implementation of the Google Marketing Cloud

Habermaass Familygroup

  • Overseeing the entire process from software commissioning to operational implementation
  • Leading the project and handling support/PMO tasks for the introduction of the Google Marketing Cloud with a selected partner/reseller
  • Analyzing various Google resellers
  • Negotiating offers with partners/resellers and HABA procurement
  • Coordinating with the main project manager, marketing department, partner/reseller IT, and other relevant stakeholders
  • Setting up a project plan and ensuring adherence to time and budget requirements
  • Managing and coordinating implementation with the partner/reseller
  • Developing various use cases based on gathered business requirements and features
  • Defect and test management; agile deployment in sprints
  • Conducting user acceptance testing (UAT)
Mar 2020 - Jul 2020
5 months
Germany

Project Manager: Implementation of the SAP Marketing Cloud

Habermaass Familygroup

  • Supporting the entire process from commissioning the software to operational implementation
  • Creating an overview of all tools, including software and interfaces
  • Leading and supporting scoping sessions with all stakeholders
  • Developing various use cases based on collected business requirements and functionalities
  • Project management (time, budget and resources)
  • Designing new marketing and IT structures and team setup
  • Documenting relevant test cases
  • Conducting UAT
Nov 2019 - Nov 2020
1 year 1 month
Switzerland

Project Manager: Design and implementation of a new product and tariff portfolio

Sunrise Communications AG

  • Designing a new tariff portfolio (similar to a Spotify Family package) and matching product bundles
  • Leading and supporting scoping sessions with all stakeholders
  • Developing various use cases based on collected business requirements and functionalities
  • Project management (time, budget and resources)
  • Developing go-to-market strategies with relevant campaigns alongside the base management team
  • Documenting relevant test cases (including risk management)
  • Defect and test management; deployment using agile methods in sprints
  • Conducting UAT and providing go-live support
  • Post-release support
Jun 2019 - Dec 2019
7 months
Switzerland

Project Manager: B2B 5G design and implementation

Sunrise Communications AG

  • Responsible for the 5G B2B concept and setup
  • Developing various use cases based on collected business requirements and functionalities
  • Developing the 5G product and tariff structure
  • Creating mockups (Axure software) for implementation
  • Leading UAT
  • Ensuring 5G activities align with the company strategy
  • Reducing risk exposure for 5G strategies with external partners
  • Managing and monitoring customer clarification requests and inquiries before and after go-live
  • Tracking and managing the follow-up process
  • Creating B2B websites using Adobe Experience Manager
  • Conducting and leading workshops
  • Content management and data maintenance
  • Responsible for the entire B2B website
  • Creating, customizing, and discussing the website's page structure (tool: Adobe Experience Manager (AEM))
  • Creating mockups and coordinating text and graphics with various agencies
  • Setting up the required configuration in AEM and Hybris for new websites
  • Project management for SME products and tariffs
  • Analyzing Sunrise's B2B customer communication strategy and improving communication approaches/campaigns
Sep 2018 - May 2019
9 months
Switzerland

Project Manager: Design and implementation of the Adobe Marketing Cloud

Sunrise Communications AG

  • Supporting the entire process from software procurement to operational implementation
  • Leading the selection of the service provider 'Adobe'
  • Collaborating with stakeholders to ensure required documentation is provided within the set timeframe
  • Managing the creation of tender documents and reviewing Sunrise's business requirements
  • Minimizing company risk by analyzing tender and contract terms
  • Analyzing Adobe Marketing Cloud with a focus on DMP, including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps) and campaign management (email, SMS)
  • Assessing project risks and initiating risk mitigation measures
  • Developing a working model for Sunrise's new process structure
  • Defining the target strategy and requirements
  • Developing various use cases based on collected business requirements, DMP functionalities and targeting options, following evaluation of internal and external data plus business case calculations, culminating in a roadmap to prioritize and implement all use cases
  • Developing go-to-market strategies with relevant campaigns and deployment via Adobe Marketing Cloud (prioritization, integration and execution)
  • Training the campaign manager with the help of the external service provider
  • Enhancing digital maturity and ensuring knowledge transfer for daily business use
  • Conducting and leading workshops
Apr 2018 - Sep 2018
6 months
Germany

Project Manager: Carve-out of maxdome GmbH

maxdome GmbH / ProSiebenSat1. Media SE

  • Overseeing and managing the successful transaction between ProSiebenSat.1 Digital & Adjacent GmbH, a wholly owned subsidiary of ProSiebenSat.1 Media SE, and Discovery Communications LLC, which agreed to sell and transfer 100% of the shares in maxdome GmbH, the operator of the VOD portal 'maxdome', to 7TV Joint Venture GmbH, a joint venture in which P7S1 and Discovery each hold 50% of the shares directly or indirectly
  • Developing a suitable carve-out strategy and transitioning into the new corporate structure
  • Designing new organizational structures and processes for effective integration and restructuring
  • Preparing all documents (e.g. group agreements) for signature between both parties
  • Responding to pending antitrust authority questions about the transaction and long-term strategy
  • Developing the new leadership structure and the new financial statements for 7TV
  • Supporting maxdome and 7TV in the operational implementation of the carve-out (e.g. workplace analysis)
  • Selecting and implementing new asset management software 'effacts'
  • Serving as operational lead for finding new offices (location analysis, vendor management, cost calculations, etc.)
  • Coordinating and analyzing logistics service providers (tendering, SLA agreements, etc.)
  • Setting up IT infrastructure for 300+ employees
  • Office setup and planning with various stakeholders
  • Introducing a new procurement process
Oct 2017 - Apr 2018
7 months
Germany

Project Manager: Implementation of a route planning and dispatch software

Unitymedia

  • Successful implementation of a route planning and dispatch software (called mLogistics by LogObject) for over 30 service partners.
  • Review of proposals to ensure compliance with ITT services (tender)
  • Responsible for smooth software integration in ongoing operations between service partners and Unitymedia
  • Coordination and collaboration of implementation with the IT and technical department
  • Organization and coordination of all onboardings
  • Participation in onsite and offsite meetings with service partners and other stakeholders throughout the project cycle.
  • Development and creation of change requests for software adjustments in cooperation with the service partner and provider 'LogObject'
  • Analysis, update, and improvement of internal/external knowledge/training guidelines
  • Analysis and improvement of management and handling of carrier orders
  • Partner management and, if needed, termination of partners
  • Single point of contact for all project participants
  • Planning and conducting kick-off meetings
  • Organization of training for service partners
  • Project documentation and data maintenance
Jul 2017 - Oct 2017
4 months
Germany

Project Manager: Development and implementation of a new process structure for ticket creation in Finance and Accounting

Telefónica Germany GmbH & Co. OHG

  • Creation of a process overview for the CapEx planning process
  • Development of a new F&A process structure including a macro-based template for all ticket creations
  • Setup of a SharePoint process and integration of the template for an automated workflow
  • Analysis of the current request list including status and development of a new overview to consolidate all CapEx project requests
  • Preparation and follow-up of the presentation for the F&A director to discuss current topics with the parent company in Spain
Oct 2016 - Jun 2017
9 months
Germany

Project Manager: Implementation of a Data Management Platform

Sky Deutschland Fernsehen GmbH & Co. KG

  • Project management (stakeholder management, project structure, coordination, and communication)
  • Implementation of the Adobe DMP in collaboration with external Adobe consultants and the Sky departments for sales, operations, product management, and CRM to tailor marketing campaigns.
  • Development and testing of new data-driven, cross-channel marketing campaigns and processes
  • Improvement and implementation of personalized advertising material within the customer journey of potential and existing clients; providing better market and customer insights to deliver detailed audience behaviors
  • Successful consolidation of collected data (especially web behavior and CRM) to offer personalized deals to customers via Adobe Analytics and the DMP.
  • Timeline adjustment and coordination
  • Coordination of responsibilities with all stakeholders
  • Distribution and definition of project tasks
May 2016 - Oct 2016
6 months
Germany

Project Manager: Evaluation of a Data Management Platform (DMP)

Sky Deutschland Fernsehen GmbH & Co. KG

  • Responsible for the tender and evaluation of various service providers
  • Management of prequalification proposals and facilitation of the tender process
  • Management of bid strategy sessions and assignment of outcomes to all team members
  • Ensuring the tender aligns with the corporate strategy
  • Managing and monitoring client clarification questions and requests, pre- and post-submissions.
  • Tracking and managing submitted tender opportunities and initiating the follow-up process
  • Improving the client feedback process after the tender and the lessons learned process
  • Leading the selection of the service provider 'Adobe'
  • Collaborating with stakeholders to ensure required documents are provided within the given timeframe
  • Managing the preparation of tender documents and reviewing Sky's business requirements
  • Minimizing company risk through analysis of tender and contract terms
  • Analysis of Adobe Marketing Cloud with a focus on DMP including Adobe Analytics (web, mobile, video), Experience Management (website, mobile, apps), and Campaign Management (email, SMS).
  • Development of various use cases based on collected business requirements and DMP features from Adobe and targeting options, after evaluation based on internal and external data as well as business case calculations, completing the process with a roadmap for prioritization and implementation for all use cases

Summary

Digital marketing expert and management consultant as well as project manager focusing on digital marketing, data privacy & compliance, AI, CRM, digitalization, interim management, implementation of marketing and CRM systems, and software selection/implementation.

Languages

German
Native
English
Advanced
Spanish
Advanced
Portuguese
Elementary

Education

Oct 2014 - Jun 2015

University of Sydney; Stockholm School of Economics; Rotterdam School of Management

M.A.; M.Sc. · Management and Finance · Rotterdam, Netherlands

Oct 2008 - Jun 2011

HUGO BOSS AG

B.A. · Supply Chain Management · Metzingen, Germany

Certifications & licenses

Certified OneTrust Product Owner for Privacy Management Professional

OneTrust · Hamburg, Germany

Certified SCRUM Master

Scrum.org

Certified Product Owner

Scurm.org · Munich, Germany

Trainer Qualification Certificate

Certified AI Officer

IAL Institute for AI Literacy Education GmbH · Hamburg, Germany

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