Brintha Koether
Experienced Digital & Transformation Manager
Experience
Global Head of Digital Solutions, Vodafone Business
Vodafone Group plc
- Directed a 110-strong global team including data scientists, product managers, sales, operations, and developers
- Led investment and strategic reviews of scale-up ventures to drive profitability
- Developed and implemented portfolio strategy focused on IoT, AI, API platforms, and software products
- Restructured portfolio, eliminating unprofitable products and reallocating 70% of investments and resources to AI and platform development
- Delivered Vodafone’s first internal GenAI projects, enhancing sales and marketing efficiency
- Streamlined innovation strategy, reducing initiatives by 80% to focus on AI product enhancements and network APIs
EMEA Manufacturing and Industrial Partner Lead, EMEA Senior Segment Lead, IoT Partners
Amazon Web Services
- Overlay to a matrix team of 40 sector sales and pre-sales managers, solution architects, and partner managers
- Built a comprehensive digital solution stack with 50 key partners, achieving 30% annual revenue growth with German SME customers
- Developed a partner ecosystem with over 150 partners, surpassing targets for design wins, customer pipeline, and revenue
- Launched a new partner category and program for IoT hardware manufacturers
Senior Director, Internet of Things & Security Solutions; General Manager Payments; Marketing Director Payments
NXP Semiconductor
- Led an internal start-up team of 20 members as Senior Director, Internet of Things & Security Solutions
- Designed and executed an IoT go-to-market strategy to support visual object recognition, voice control, and anomaly detection
- Established a new indirect sales model with engineering design houses, system integrators, and hyperscalers
- Led a cross-functional team of more than 200 members as General Manager Payments
- Managed innovation projects in biometrics, tokenization, and secure delivery as a trusted advisor to the top 20 global banks
- Oversaw €100m in technical investments for new product development and maintenance, delivering targeted ROI
- Negotiated supplier contracts to reduce prices by 10%
- Led a 40+ member team spanning business development, sales, product management, and operations as Marketing Director Payments
- Tripled business to exceed $500m annual revenue and met margin target through pricing strategy
- Optimized customer sales channels, managing product roadmaps across more than 12 product variations
- Consistently ranked #1 in secure payments by leading industry analysts
Independent Consultant
Independent consultant for start-ups in the real estate industry
Head of Brand Strategy
Electrocomponents plc
- Managed a global matrix team of 55 across marketing, research, analytics, web and print design
- Led organizational change from print to digital operations implementing web marketing tools, analytics, systems, and processes
- Oversaw global marketing brand strategy, boosting brand awareness by 10% and share of wallet by 4%
- Delivered annual sales growth of 5% and product margins of over 60% on a GBP 150m revenue base through private label product strategy
Managing Director UK & Business Services Director HK
Sedgwick Richardson
- Established the London office with a team of four members
- Achieved break-even in 20 months
- Led customer growth in new industry sector and new product, generating £1.8m in revenue
Investment Manager
Regent Pacific Group
- Conducted due diligence reviews for strategic private equity technology investments ($1–5m)
Market Development Manager
Intel Corporation
- Supported due diligence reviews for Intel Capital investments of over $3m in knowledge management Independent Software Vendors
Cooperative Education Student; General Management Trainee; Corporate Business Senior Marketing Analyst
Georgia Power Company, A Southern Company
Summary
Pursuing a leadership role as a Managing Director in an international software (SaaS) or e-commerce platform based company renowned for technological excellence, an innovation-driven culture, and global market reach.
International product and platform strategist with over 20 years of leadership experience in digital business models, software development, and cloud platform strategy across global corporations and tech companies Successful track record of managing global product portfolios with investment volumes up to €100m, leading teams up to 110+, and driving international sales of up to €500m Deep expertise in cloud-native technologies such as IoT, artificial intelligence, and edge computing, as well as in building partner ecosystems and modular platforms, with robust data governance and cybersecurity Strong C-level negotiator with extensive experience in complex pricing and contract structures (including SLAs) and a deep knowledge of the European, Asian, African, and North American markets Certified commerce strategist and AWS Cloud Practitioner, internationally networked, culturally adept, and highly collaborative Growth-focused leader, with a strong focus on long-term scaling and value creation in global markets
Languages
Education
Hong Kong University of Science and Technology
Master of Business Administration, exchange semester · Business Administration · Hong Kong
University of North Carolina
Master of Business Administration · Business Administration · Chapel Hill, United States
Georgia Institute of Technology
Bachelor of Civil Engineering with Certificate in Marketing · Civil Engineering · Atlanta, United States
Certifications & licenses
Commerce Management Certification. Level 1
EICOM Institute
AWS Cloud Practitioner
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