Recommended expert

Brintha Koether

Experienced Digital & Transformation Manager

Brintha Koether
Hamburg, Germany

Experience

Jan 2023 - Dec 2025
3 years
Hamburg, Germany

Global Head of Digital Solutions, Vodafone Business

Vodafone Group plc

  • Directed a 110-strong global team including data scientists, product managers, sales, operations, and developers
  • Led investment and strategic reviews of scale-up ventures to drive profitability
  • Developed and implemented portfolio strategy focused on IoT, AI, API platforms, and software products
  • Restructured portfolio, eliminating unprofitable products and reallocating 70% of investments and resources to AI and platform development
  • Delivered Vodafone’s first internal GenAI projects, enhancing sales and marketing efficiency
  • Streamlined innovation strategy, reducing initiatives by 80% to focus on AI product enhancements and network APIs
Jan 2018 - Dec 2023
6 years
Hamburg, Germany

EMEA Manufacturing and Industrial Partner Lead, EMEA Senior Segment Lead, IoT Partners

Amazon Web Services

  • Overlay to a matrix team of 40 sector sales and pre-sales managers, solution architects, and partner managers
  • Built a comprehensive digital solution stack with 50 key partners, achieving 30% annual revenue growth with German SME customers
  • Developed a partner ecosystem with over 150 partners, surpassing targets for design wins, customer pipeline, and revenue
  • Launched a new partner category and program for IoT hardware manufacturers
Jan 2011 - Dec 2017
7 years
Hamburg, Germany

Senior Director, Internet of Things & Security Solutions; General Manager Payments; Marketing Director Payments

NXP Semiconductor

  • Led an internal start-up team of 20 members as Senior Director, Internet of Things & Security Solutions
  • Designed and executed an IoT go-to-market strategy to support visual object recognition, voice control, and anomaly detection
  • Established a new indirect sales model with engineering design houses, system integrators, and hyperscalers
  • Led a cross-functional team of more than 200 members as General Manager Payments
  • Managed innovation projects in biometrics, tokenization, and secure delivery as a trusted advisor to the top 20 global banks
  • Oversaw €100m in technical investments for new product development and maintenance, delivering targeted ROI
  • Negotiated supplier contracts to reduce prices by 10%
  • Led a 40+ member team spanning business development, sales, product management, and operations as Marketing Director Payments
  • Tripled business to exceed $500m annual revenue and met margin target through pricing strategy
  • Optimized customer sales channels, managing product roadmaps across more than 12 product variations
  • Consistently ranked #1 in secure payments by leading industry analysts
Jan 2010 - Dec 2011
2 years
Hamburg, Germany

Independent Consultant

Independent consultant for start-ups in the real estate industry

Jan 2006 - Dec 2010
5 years
Oxford, United Kingdom

Head of Brand Strategy

Electrocomponents plc

  • Managed a global matrix team of 55 across marketing, research, analytics, web and print design
  • Led organizational change from print to digital operations implementing web marketing tools, analytics, systems, and processes
  • Oversaw global marketing brand strategy, boosting brand awareness by 10% and share of wallet by 4%
  • Delivered annual sales growth of 5% and product margins of over 60% on a GBP 150m revenue base through private label product strategy
Jan 2002 - Dec 2006
5 years
London, United Kingdom

Managing Director UK & Business Services Director HK

Sedgwick Richardson

  • Established the London office with a team of four members
  • Achieved break-even in 20 months
  • Led customer growth in new industry sector and new product, generating £1.8m in revenue
Jan 2000 - Dec 2001
2 years
Hong Kong

Investment Manager

Regent Pacific Group

  • Conducted due diligence reviews for strategic private equity technology investments ($1–5m)
Jan 1999 - Dec 2000
2 years
Santa Clara, United States

Market Development Manager

Intel Corporation

  • Supported due diligence reviews for Intel Capital investments of over $3m in knowledge management Independent Software Vendors
Jan 1992 - Dec 1998
7 years
Atlanta, United States

Cooperative Education Student; General Management Trainee; Corporate Business Senior Marketing Analyst

Georgia Power Company, A Southern Company

Summary

Pursuing a leadership role as a Managing Director in an international software (SaaS) or e-commerce platform based company renowned for technological excellence, an innovation-driven culture, and global market reach.

International product and platform strategist with over 20 years of leadership experience in digital business models, software development, and cloud platform strategy across global corporations and tech companies Successful track record of managing global product portfolios with investment volumes up to €100m, leading teams up to 110+, and driving international sales of up to €500m Deep expertise in cloud-native technologies such as IoT, artificial intelligence, and edge computing, as well as in building partner ecosystems and modular platforms, with robust data governance and cybersecurity Strong C-level negotiator with extensive experience in complex pricing and contract structures (including SLAs) and a deep knowledge of the European, Asian, African, and North American markets Certified commerce strategist and AWS Cloud Practitioner, internationally networked, culturally adept, and highly collaborative Growth-focused leader, with a strong focus on long-term scaling and value creation in global markets

Languages

English
Native
German
Advanced
Tamil
Advanced
French
Elementary

Education

Hong Kong University of Science and Technology

Master of Business Administration, exchange semester · Business Administration · Hong Kong

University of North Carolina

Master of Business Administration · Business Administration · Chapel Hill, United States

Georgia Institute of Technology

Bachelor of Civil Engineering with Certificate in Marketing · Civil Engineering · Atlanta, United States

Certifications & licenses

Commerce Management Certification. Level 1

EICOM Institute

AWS Cloud Practitioner

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Stephan Schnitzler
Stephan Schnitzler

Project and Product Leader, Consultant and Trainer

View Profile
Sascha Scheffler
Sascha Scheffler

Lecturer for Generative AI, Freelance Part-Time Associate

View Profile
William Bowers
William Bowers

Managing Director & Executive Fractional Advisor

View Profile
Patrick Von der gönna
Patrick Von der gönna

Senior Director, Retail Media

View Profile
Jennifer Kiunke
Jennifer Kiunke

AI Product Manager and Engineer

View Profile
Edris Kamal
Edris Kamal

Co-Founder, Business Strategy & Development

View Profile
David Klemme
David Klemme

Head of Enterprise Architecture Management

View Profile
Wulf Schlachter
Wulf Schlachter

External Management Advisor - Equans / Powerlines Group

View Profile
Friederike Abresch
Friederike Abresch

Tech Business Design & Growth. Technical expertise. Commercial success.

View Profile
Andreas Dietrich
Andreas Dietrich

Interim Chief Technology & Product Officer

View Profile
Florian Forster
Florian Forster

Senior Director, Global Education Excellence

View Profile
Paolo Baldriga
Paolo Baldriga

Head of Demand Analytics

View Profile
Athanasios Sarakatsanis
Athanasios Sarakatsanis

Digital Transformation / Due Diligence / AI Orchestration

View Profile
Christoph Mörl
Christoph Mörl

Interim Leadership, Digital Consulting & Change Management

View Profile
Marleen Kertscher
Marleen Kertscher

Atlassian Specialist E2E Processes

View Profile
Axel Lilienblum
Axel Lilienblum

Strategy Consulting & Project Lead

View Profile
Lilli Sauer
Lilli Sauer

AI – Data & Quality Specialist

View Profile
Utku Erol
Utku Erol

AI Strategy Consultant

View Profile
Paul Webster
Paul Webster

Architecture Consultant (Freelance)

View Profile
Jan Hanken
Jan Hanken

Product Lead

View Profile
Katrin Mohr
Katrin Mohr

CEO

View Profile
Stefan Stallmann
Stefan Stallmann

Digital Transformation & AI Strategy | Business Owner | Project, Program & Portfolio Manager

View Profile
Suvrajit Saha
Suvrajit Saha

Advisor Go-2-Market

View Profile
Lucien andré Reuter
Lucien andré Reuter

Founder and Managing Partner

View Profile
Annette Eckert
Annette Eckert

Product Director

View Profile
Marcus Brandt
Marcus Brandt

Managing Director

View Profile
Tarik Hennings
Tarik Hennings

Technical Product / Digital Asset Owner

View Profile
Danilo Engel
Danilo Engel

Senior Program Manager (E-Commerce)

View Profile
Cristiano Bellucci
Cristiano Bellucci

Technology Vision Strategist

View Profile
Perry Adair
Perry Adair

Chief Product Officer

View Profile