Recommended expert

Danilo Engel

Senior Program Manager (E-Commerce)

Danilo Engel
Hamburg, Germany

Experience

Mar 2020 - Jul 2025
5 years 5 months
Hamburg, Germany

Senior Program Manager (E-Commerce)

diconium digital solutions GmbH

  • Methods and technologies used: Scaled Agile, Atlassian (JIRA, Confluence), Generative and Agentic AI, MS365 collaboration software (e.g. Miro)
  • Stakeholder & partner management, strategy / business planning, change management
  • Responsible for setting up and running a complex international e-commerce program with several product and service domains, including annual and strategic roadmaps
  • Prioritized and led the product management team
  • By continuously and effectively improving the target operating model for the software delivery organization with around 300 employees, significantly increased efficiency and effectiveness in meeting customer and market requirements
  • Ensured goal achievement at multiple international sites through seamless collaboration and efficient resource allocation
  • Built and maintained strong relationships with customer leaders (business owners)
  • International rollout of over 20 use cases on the new digital platform for various business models
Mar 2017 - Sep 2019
2 years 7 months
Hamburg, Germany

Managing Director & Partner

PLY Group

  • Co-founder, shareholder and managing director of ANYO AG, the competence center for e-commerce solutions (webshop, augmented reality app, enterprise resource planning) within the PLY Group and its holdings
  • Took full responsibility for building a joint venture for international multichannel sales of high-quality furniture, including developing a business case and marketing plans for investors and stakeholders
Aug 2016 - Feb 2017
7 months

Sabbatical

  • Professional break with an extended backpacking trip through Thailand, Indonesia and Australia to New Zealand
  • Gained diverse insights and intercultural experiences
Feb 2013 - Jul 2016
3 years 6 months
Neumünster, Germany

Executive Manager

giggs GmbH / ISA Traesko Group

  • Managed all planning, organizational, commercial and operational processes for the rapid setup, successful launch, and smooth operation of a new online shop directly connected to the product database of the Portalis platforms for furniture, fashion and sports
  • Successfully selected and led a suitable service provider portfolio for marketing, logistics and IT (contracting, quality assurance, scaling)
  • Built, led and developed a motivated and effective team
  • Achievements: "Most Beautiful Online Shop 2014"; leading online specialist for children's shoes; successfully established strategic partnerships with Zalando, aboutyou, mytoys and other marketplaces
Jan 2009 - Jan 2013
4 years 1 month
Hamburg, Germany

Unit Director Portale

Portalis AG

  • Led three vertical product search engines (portals) in terms of category management, content, usability and quality, as well as coordinated and executed all B2C marketing activities with a seven-figure budget
  • Sustained improvement in data-driven decision making by implementing business intelligence
  • Key account management, especially expanding customer relationships and retention
  • Achievements: launched new portals for fashion and sports; newTV promotion award
Nov 2003 - Dec 2008
5 years 2 months
Hamburg, Germany

Internet Consultant and Project Manager

DMC Direct-Marketing-Consulting GmbH

  • Overall responsibility for individual client consulting and project budgets in the managed consulting unit (profit center)
  • Leading and coordinating internal and external resources (service providers, agencies) and intensive cooperation management
  • Managing all internet projects within the company
  • Achievements: responsible for the first Nintendo online shop in Germany (first direct sales)
Jul 2002 - Sep 2003
1 year 3 months
Hamburg, Germany

IT Project Manager

push!i.t.

  • Managing the internal business center focused on a B2B sales platform
  • Planning and executing various client projects for Compaq/Hewlett Packard, Microsoft, Kyocera, and others

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (13 years), Retail (6 years), Professional Services (5.5 years), and Advertising (5 years).

Information Technology
Retail
Professional Services
Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (15 years), Project Management (11.5 years), Strategy (8 years), Product Development (5.5 years), Business Intelligence (4 years), and Sales (4 years).

Marketing
Project Management
Strategy
Product Development
Business Intelligence
Sales

Summary

A strong-willed and persuasive doer with proven management and entrepreneurial skills +++ built startups and joint ventures as well as developed and grew large software organizations +++ experienced working with complex stakeholder structures up to the C-level +++ core strengths in e-commerce, business design and lean agile +++ always curious, goal- and result-oriented (focused on impact), open and reliable, unconventional and innovative in thinking.

Skills

  • Leadership
  • E-commerce / Digitalization
  • Scaled Agile
  • Atlassian (Jira, Confluence)
  • Stakeholder & Partner Management
  • Strategy / Business Planning
  • Change Management
  • Generative Ai / Agentic Ai
  • Ms365
  • Collaboration Software (E.g. Miro)

Languages

German
Native
English
Advanced

Education

Sep 1997 - Oct 2001

FH Stralsund

Diploma in Business Administration · Business Administration · Stralsund, Germany · Diploma grade 1.6 (overall 2.2)

Profile

Created
Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Danilo based?

Danilo is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Danilo speak?

Danilo speaks the following languages: German (Native), English (Advanced).

How many years of experience does Danilo have?

Danilo has at least 22 years of experience. During this time, Danilo has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 3 years and 2 months. Note that Danilo may not have shared all experience and actually has more experience.

What roles would Danilo be best suited for?

Based on recent experience, Danilo would be well-suited for roles such as: Senior Program Manager (E-Commerce), Managing Director & Partner, Sabbatical.

What is Danilo's latest experience?

Danilo's most recent position is Senior Program Manager (E-Commerce) at diconium digital solutions GmbH.

What companies has Danilo worked for in recent years?

In recent years, Danilo has worked for diconium digital solutions GmbH.

Which industries is Danilo most experienced in?

Danilo is most experienced in industries like Information Technology (IT), Retail, and Professional Services. Danilo also has some experience in Advertising.

Which business areas is Danilo most experienced in?

Danilo is most experienced in business areas like Marketing, Project Management, and Strategy and Planning. Danilo also has some experience in Product Development, Business Intelligence, and Sales.

Which industries has Danilo worked in recently?

Danilo has recently worked in industries like Information Technology (IT) and Professional Services.

Which business areas has Danilo worked in recently?

Danilo has recently worked in business areas like Product Development, Project Management, and Strategy and Planning.

What is Danilo's education?

Danilo attended FH Stralsund for Business Administration.

What is the availability of Danilo?

Danilo is immediately available full-time for suitable projects.

What is the rate of Danilo?

Danilo's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Danilo?

To hire Danilo, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 860-1020 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.