Danilo Engel
Senior Program Manager (E-Commerce)
Experience
Senior Program Manager (E-Commerce)
diconium digital solutions GmbH
- Methods and technologies used: Scaled Agile, Atlassian (JIRA, Confluence), Generative and Agentic AI, MS365 collaboration software (e.g. Miro)
- Stakeholder & partner management, strategy / business planning, change management
- Responsible for setting up and running a complex international e-commerce program with several product and service domains, including annual and strategic roadmaps
- Prioritized and led the product management team
- By continuously and effectively improving the target operating model for the software delivery organization with around 300 employees, significantly increased efficiency and effectiveness in meeting customer and market requirements
- Ensured goal achievement at multiple international sites through seamless collaboration and efficient resource allocation
- Built and maintained strong relationships with customer leaders (business owners)
- International rollout of over 20 use cases on the new digital platform for various business models
Managing Director & Partner
PLY Group
- Co-founder, shareholder and managing director of ANYO AG, the competence center for e-commerce solutions (webshop, augmented reality app, enterprise resource planning) within the PLY Group and its holdings
- Took full responsibility for building a joint venture for international multichannel sales of high-quality furniture, including developing a business case and marketing plans for investors and stakeholders
Sabbatical
- Professional break with an extended backpacking trip through Thailand, Indonesia and Australia to New Zealand
- Gained diverse insights and intercultural experiences
Executive Manager
giggs GmbH / ISA Traesko Group
- Managed all planning, organizational, commercial and operational processes for the rapid setup, successful launch, and smooth operation of a new online shop directly connected to the product database of the Portalis platforms for furniture, fashion and sports
- Successfully selected and led a suitable service provider portfolio for marketing, logistics and IT (contracting, quality assurance, scaling)
- Built, led and developed a motivated and effective team
- Achievements: "Most Beautiful Online Shop 2014"; leading online specialist for children's shoes; successfully established strategic partnerships with Zalando, aboutyou, mytoys and other marketplaces
Unit Director Portale
Portalis AG
- Led three vertical product search engines (portals) in terms of category management, content, usability and quality, as well as coordinated and executed all B2C marketing activities with a seven-figure budget
- Sustained improvement in data-driven decision making by implementing business intelligence
- Key account management, especially expanding customer relationships and retention
- Achievements: launched new portals for fashion and sports; newTV promotion award
Internet Consultant and Project Manager
DMC Direct-Marketing-Consulting GmbH
- Overall responsibility for individual client consulting and project budgets in the managed consulting unit (profit center)
- Leading and coordinating internal and external resources (service providers, agencies) and intensive cooperation management
- Managing all internet projects within the company
- Achievements: responsible for the first Nintendo online shop in Germany (first direct sales)
IT Project Manager
push!i.t.
- Managing the internal business center focused on a B2B sales platform
- Planning and executing various client projects for Compaq/Hewlett Packard, Microsoft, Kyocera, and others
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (13 years), Retail (6 years), Professional Services (5.5 years), and Advertising (5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (15 years), Project Management (11.5 years), Strategy (8 years), Product Development (5.5 years), Business Intelligence (4 years), and Sales (4 years).
Summary
A strong-willed and persuasive doer with proven management and entrepreneurial skills +++ built startups and joint ventures as well as developed and grew large software organizations +++ experienced working with complex stakeholder structures up to the C-level +++ core strengths in e-commerce, business design and lean agile +++ always curious, goal- and result-oriented (focused on impact), open and reliable, unconventional and innovative in thinking.
Skills
- Leadership
- E-commerce / Digitalization
- Scaled Agile
- Atlassian (Jira, Confluence)
- Stakeholder & Partner Management
- Strategy / Business Planning
- Change Management
- Generative Ai / Agentic Ai
- Ms365
- Collaboration Software (E.g. Miro)
Languages
Education
FH Stralsund
Diploma in Business Administration · Business Administration · Stralsund, Germany · Diploma grade 1.6 (overall 2.2)
Profile
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