Founder

Analyzing the company, customers, and competition

Evaluating marketing opportunities and sales markets

Evaluating an innovative digital business area

Developing and creating business plans as well as concrete digital business models and their implementation

Financial planning; legal aspects

Controlling; reporting

Supporting and/or implementing in the roll-out phase

Scheduling; process control

Supplier and stakeholder management

Developing agile sales concepts for market testing

Conducting process analyses and success evaluations of implemented measures

Workflow analysis of existing co-management systems in related medical workflows

Analyzing competitor systems in the optometry environment for a make-or-buy decision

Gathering customer feedback and analyzing existing data to capture customer needs

Developing a problem statement 'Job-to-be-done' for a future co-management system

Observing customers and analyzing workflows

Developing an MVP focused on CRM features

Creating a requirements specification with a value proposition within the ZEISS digital infrastructure

Testing the value proposition with target customers using wireframes and prototypes and optimizing through iterations

Taking on defined work packages during project implementation in the agile project team

Preparing documentation within the project scope

Testing concepts and products with users

Creating reports and reporting

Leading the project team consisting of employees from Finanz Informatik, the Sparkassen Group, and external service providers

Developing the project team, setting objectives, holding regular status meetings, and leading and facilitating workshops

Preparing materials for steering committees and communication boards for stakeholders

Coordinating with stakeholders and leaders of the Sparkassen Group

Aligning line operations with the project team

Developing process chains and blueprints for the approach

Defining work packages and planning milestones

Co-responsible for project organization and management

Conducting market research analysis and target group insights in the corporate client segment

Identifying value creation potentials

Conceptualizing and developing an algorithm for a digital B2B platform

Acquiring and onboarding B2B partners

Conducting sales tests in two pilot regions and planning roll-out for 2020

Leading a 20-person project team

Developing the marketing strategy and a unique selling proposition

Developing a data-driven digital campaign

Designing a content marketing strategy and relaunching a digital communication channel

Selecting and briefing lead and digital agencies

Managing an annual budget of EUR 1.5 million

Increasing brand awareness and achieving 50% more appointments

Conducting market research analysis and target group insights for the robo-advisor

Developing and iteratively improving the MVP

Positioning the partnership with Investify

Designing the corporate design and a touchpoint ecosystem

Creating an agile sales concept and sales offensive

Designing and implementing a digital marketing strategy

Training employees on how to use the robo-advisor

Selecting and managing supporting agencies

Excellent project management under high pressure and successful pilot launch after three months