Irina Seranski - Managing Partner

Q: Where is Irina based?

Irina is based in Hamburg, Germany .

Q: What languages does Irina speak?

Irina speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Irina have?

Irina has at least 21 years of experience. During this time, Irina has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 1 year and 11 months . Note that Irina may not have shared all experience and actually has more experience.

Q: What is Irina's latest experience?

Irina's most recent position is Managing Partner at true love UG .

Q: What companies has Irina worked for in recent years?

In recent years, Irina has worked for SERANSKI Strategie & Innovation and ZEISS Meditec AG .

Q: Which industries is Irina most experienced in?

Irina is most experienced in industries like Professional Services , Healthcare , and Banking and Finance . Irina also has some experience in Information Technology (IT) , Advertising , and Arts and Crafts .

Q: Which business areas is Irina most experienced in?

Irina is most experienced in business areas like Marketing , Project Management , and Product Development . Irina also has some experience in Strategy and Planning , Quality Assurance (QA) , and Research and Development (R&D) .

Q: Which industries has Irina worked in recently?

Irina has recently worked in industries like Professional Services and Healthcare .

Q: Which business areas has Irina worked in recently?

Irina has recently worked in business areas like Marketing , Project Management , and Strategy and Planning .

Recommended expert

Hamburg, Germany

Experience

Oct 2012 - Dec 2014

2 years 3 months

Managing Partner

true love UG

Conceptualized the business model and marketing and sales strategy
Developed customer journeys using design thinking for a customer-centric business model
Conducted profitability analysis as part of a business case
Developed the MVP and drove agile iterations
Scaled and continuously improved the digital platform
Built the brand (CI, CD)
Established a nationwide partner network
Managed procurement, organization, and execution of all activities
Developed and implemented digital campaigns nationwide
Created content for social media and blog
Designed and implemented a unique nationwide trade fair format
Provided operational support to business partners
Managed all communication channels (online and offline)
Controlled all business activities
Personnel responsibility
Developed a franchise system for wedding planners
Leveraged data as an additional revenue source and gained customer behavior insights
Expanded to six locations in two years
Awarded "Entrepreneur of the Month" by the Münster Startup Network

Nov 2011 - Present

14 years 4 months

Interim and Project Manager, focus on business development

SERANSKI Strategie & Innovation

Analyzed companies, customers, and competitors
Assessed marketing opportunities and sales markets
Evaluated an innovative digital business field
Developed and created business plans and concrete digital business models and their implementation
Financial planning; legal aspects
Controlling; reporting
Supported and/or implemented the rollout phase
Scheduling; process management
Supplier and stakeholder management
Developed agile sales concepts for market testing
Conducted process analyses and success evaluations of implemented measures

Nov 2011 - Present

14 years 4 months

ZEISS Meditec AG

Analyzed workflows of existing co-management systems in related medical processes
Analyzed competing systems in the optometry field, including for make-or-buy decisions
Gathered customer feedback and analyzed existing data to capture customer needs
Developed a problem statement ('job-to-be-done') for a future co-management system for optometrists in the refractive field
Observed customers and analyzed workflows
Developed an MVP focusing on CRM features
Created a requirements specification with a value proposition for a co-management system within ZEISS's digital infrastructure
Tested the value proposition with target customers using wireframes and an initial prototype and optimized the specification after the first and second iterations
Took on defined work packages during project implementation in an agile team
Prepared project documentation
Tested concepts and products with users
Created reports and reporting

Nov 2011 - Oct 2014

3 years

Project I 'Haspa Connect'

Hamburger Sparkasse AG

Conducted analyses (market research and target group insights) and identified value creation opportunities in the corporate customer segment
Developed the concept for a digital B2B platform in the non-banking sector and designed the algorithm
Acquired B2B partners as network members, including onboarding
Successfully tested in sales in two pilot regions
Planned the platform rollout for 2020 across the entire sales area with 500 advisors
Led the entire project team of 20 people, including external service providers and Hamburger Sparkasse employees
Developed the marketing strategy and unique selling proposition
Created a data-driven digital campaign
Conceptualized a content marketing strategy and relaunched a digital communication channel
Selected and briefed lead and digital agencies as well as other external service providers
Held sole budget responsibility of 1.5 million EUR p.a.
Achieved a measurable increase in brand awareness
Increased appointment bookings by 50%

Nov 2011 - Oct 2012

1 year

Finanz Informatik GmbH & Co KG

Led the entire project team consisting of FI employees, staff from the savings bank group across Germany, and external service providers
Developed the project team, set targets, held regular meetings, and led and moderated workshops
Prepared materials for steering committees and stakeholder communication boards
Coordinated with stakeholders
Integrated line activities (e.g., marketing) with the project team
Aligned with responsible parties from the savings bank group
Developed process chains and blueprints for the approach
Defined work packages and planned milestones
Co-responsible for project organization and management

Nov 2011 - Oct 2012

1 year

Project II "Robo Advisory"

Hamburger Sparkasse AG

Analyses (market research and target group insights)
Development of the MVP and agile further development
Positioning of the cooperation – green versus red
Conceptualization of the corporate design and a touchpoint ecosystem
Agile sales concept for the market test and subsequent sales offensive (sales materials, KAD/GA, POS equipment)
Conceptualization and implementation of a digital marketing strategy
Training of employees in the use of the robo-advisor
Selection and management of supporting agencies
Project responsibility for the agencies
Excellent project management under high pressure: strategy, workshops, materials, and marketing activities completed in three months up to the pilot launch

Nov 2009 - Oct 2011

2 years

Head of Marketing & Sales

Dockland GmbH

Strategic development of the marketing and sales department
Developing and monitoring marketing initiatives, and developing sales processes and materials
Setup and integration of an in-house event agency for corporate events and new revenue streams
Personal support of major clients
Staff management
Development of CRM processes and successful integration of a CRM system
Significant increase in the number of events

Mar 2008 - Oct 2009

1 year 8 months

Project Manager / Team Lead

BrandedEvents GmbH

Marketing concept and strategy for corporate events, incentives, new media and social events at home and abroad for national corporations and medium-sized companies
Independent presentation of concepts to clients
Independent execution of events
Support in sales and building the customer base
Independent business development in the area of social marketing

May 2007 - May 2007

1 month

Freelancer

Copenhagen Jazz Festival 2007

Concept, organization, and execution of all marketing activities

Dec 2006 - Feb 2008

1 year 3 months

Project Manager / Lead

CircleEvents GmbH

Marketing concept and strategy for corporate events, incentives, conferences and trade fairs at home and abroad for national corporations and medium-sized companies
Presentation of concepts to clients
Execution of events regionally and nationally for up to 1500 guests
Development of customer loyalty measures for existing clients

Nov 2004 - Nov 2006

2 years 1 month

Project Assistant

CircleEvents GmbH

Support in subareas of concept and implementation

Summary

Strategist with entrepreneurial thinking and a digital mindset
Generalist with 15 years of experience in successful project and interface management
Result-oriented with a strong sense of responsibility and decisiveness
Successful driver of long-term change
Determined, structured, and able to set priorities
Creative, with a willingness to question existing mindsets
Tech lover with a heart for nerds
Communicator who builds bridges and translates strategies
Confident, team-oriented, and cooperative leader with clear goals

Skills

Windows
Macos Catalina
Outlook
Powerpoint
Word
Ms Office
Excel
Numbers
Notes
Keynote
Trello
Pipedrive
Miro
Doors/polarion
Dms
Analytical Skills
Customer Orientation
Communication Skills
Empathy
Sense Of Responsibility
Entrepreneurial Mindset
Initiative
Holistic Thinking
Trustworthiness
Digital Disruption
Platform Economy
Omnichannel Sales
New Work And Leadership
Female Empowerment
Cooking With Friends
Hiking Across The Alps
Writing
Design
Scandinavian Jazz
Gardening
Leadership Responsibility: Management
Authorization: General Power Of Attorney
Leadership Experience: 10 Years
Budget Responsibility: 2 Million Eur P.a.
Personnel Responsibility: 1 - 20 Employees

Languages

German

Native

English

Advanced

Education

Oct 2000 - Jun 2004

University of Münster

Law · Münster, Germany

Oct 1998 - Sep 2000

Ruhr University Bochum

Law · Bochum, Germany

Aug 1989 - May 1998

Geschwister Scholl Comprehensive School

Lünen, Germany

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Irina based?

Irina is based in Hamburg, Germany.

What languages does Irina speak?

Irina speaks the following languages: German (Native), English (Advanced).

How many years of experience does Irina have?

Irina has at least 21 years of experience. During this time, Irina has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 1 year and 11 months. Note that Irina may not have shared all experience and actually has more experience.

What roles would Irina be best suited for?

Based on recent experience, Irina would be well-suited for roles such as: Managing Partner, Interim and Project Manager, focus on business development, Project I 'Haspa Connect'.

What is Irina's latest experience?

Irina's most recent position is Managing Partner at true love UG.

What companies has Irina worked for in recent years?

In recent years, Irina has worked for SERANSKI Strategie & Innovation and ZEISS Meditec AG.

Which industries is Irina most experienced in?

Irina is most experienced in industries like Professional Services, Healthcare, and Banking and Finance. Irina also has some experience in Information Technology (IT), Advertising, and Arts and Crafts.

Which business areas is Irina most experienced in?

Irina is most experienced in business areas like Marketing, Project Management, and Product Development. Irina also has some experience in Strategy and Planning, Quality Assurance (QA), and Research and Development (R&D).

Which industries has Irina worked in recently?

Irina has recently worked in industries like Professional Services and Healthcare.

Which business areas has Irina worked in recently?

Irina has recently worked in business areas like Marketing, Project Management, and Strategy and Planning.

What is Irina's education?

Irina attended University of Münster for Law.

What is the availability of Irina?

Irina is immediately available for suitable projects.

What is the rate of Irina?

Irina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.