Recommended expert

Simone Pape

Product Owner Digitalization - Change Management - OKR Coach - Internal Communication

Simone Pape
Hamburg, Germany

Experience

Feb 2025 - Sep 2025
8 months

Product Owner Digital Accessibility

ECE Marketplaces GmbH & Co.

  • Design and conduct audits & workshops
  • Ensuring accessibility for the online shop, center websites, app, and newsletters by 2026-06-28
  • Agile project management: creating innovation cycles, reviewing and ensuring the implementation of guidelines and success criteria, testing and ongoing quality management
  • Culture management/change management: guiding the change across all channels/departments, establishing editorial guidelines
  • Designing and legally coordinating the accessibility statement for each channel
  • Designing enablement programs and training for stakeholders (internal and external): agencies and partners; training on testing procedures (screen reader/tab testing); concept and coordination of the accessibility statement
Mar 2024 - Aug 2024
6 months

International E-Commerce Project Manager / Change Management

CTS Eventim AG & Co. KGaA

  • GA4 migration: international project management / change management in the CTS Eventim Group
  • Rollout for fanSale & favorites management: planning
  • Creation of a strategic communication roadmap / innovation management
  • Conducting internal tests and employee surveys
  • Requirements and stakeholder management
  • Initiating specialist training (GA4)
  • Building an internal info platform via SharePoint, knowledge management
  • Moderating various stakeholder groups (top management / marketing managers worldwide)
  • Project documentation and controlling
May 2023 - Nov 2023
7 months

HR Consultant / Internal Communication Project Manager / HR Change Management

Gesamthafenbetriebsgesellschaft mbH

  • Developing a comprehensive communication strategy and supporting the change management process
  • Agency selection and scoring, supporting the relaunch process and agency management (role of PO), internal stakeholder management
  • Developing test scenarios and test management
  • Initiating workshops to analyze and implement digital solutions for process optimization, requirements management
  • UX design: creating the navigation structure for the employee portal and app
  • SAP management: integrating relevant SAP interfaces and process support
  • Test management: designing test scenarios, conducting and analyzing UX test scenarios, optimization concept
Nov 2022 - Apr 2023
6 months

Online Marketing Manager / Project Manager

eyes + more GmbH

  • Designing and redesigning the website in Salesforce in coordination with graphics and new CI guidelines; agile online project management (Scrum)
  • Content launch of the international shop in Salesforce; monitoring and optimizing programming
  • UX optimization of the shop; conducting tests and shop additions
  • Planning and setting up international sales campaigns in Salesforce in coordination with local branch communications
  • Managing the international translation process and coordinating with partners
  • Participating in regular Scrum meetings and monitoring progress
Jul 2021 - Oct 2021
4 months

Senior Online Marketing Manager / Project Manager

Grossmann & Berger GmbH

  • Requirements management and strategy concept in online project management
  • Developing a joint communication strategy for the online merger of several companies
  • UX design: website navigation and page structure
  • Further development of internal network landing pages for lead generation and opening new online channels
  • SEO/SEA: reviewing existing measures and implementing optimization strategies
  • Managing display and social media campaigns with KPI optimization
  • Budget recommendations for the allocation of online marketing budgets
Jul 2017 - Feb 2018
8 months

Key Account Manager / IT Project Manager

Netinventors GmbH

  • Project management of e-commerce projects: leading initial customer workshops
  • Key account management for Shopware and website launches
  • Cost estimation for web projects and online presences
  • Requirement management and customer workshops; creation of timelines and reports
  • Online project management, data coordination and interface management
  • Web project management: briefing graphic design and programming; overseeing the implementation
  • Creation of UX strategies and recommendations
  • Team leadership and internal resource planning; team coordination, meetings and progress control
Mar 2012 - Jun 2017
5 years 4 months

Online Marketing Manager / E-commerce Sales

HanseMerkur AG

  • Requirement management for website redesign including CMS development; initial workshop with cross-functional stakeholders
  • Creation of page concepts and landing pages; lead generation through planning and execution of online campaigns; SEO and regular on-page/off-page reporting
  • UX strategy, usability and test management: performance optimization of online applications and forms; implementation support with Scrum
  • Agile project execution and project management of the CRM migration (role: PO)
  • Stakeholder management, communication and training
Jan 2007 - Dec 2012
6 years

Freelance Coach & Trainer

spape-coach.de

  • Organizational development
  • Leadership coaching
  • Team and individual coaching
  • Communication & conflict management
  • Agile project management training
  • Change management
Jan 2001 - Dec 2012
12 years

Communication Consultant / Innovation Management / Project Management / Change Management

paplik.de

  • Digital innovation strategies and guidance
  • Agile project management
  • Cross-functional communication strategy
  • Change management: consulting, planning & implementation
  • Internal & external communication
  • Management of launch/relaunch/rollout projects (web/app, e-commerce, SAP)
  • Workshops
  • Requirement and stakeholder management

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (12.5 years), Professional Services (12 years), Insurance (5.5 years), Retail (1 year), Media and Entertainment (0.5 years), and Transportation (0.5 years).

Information Technology
Professional Services
Insurance
Retail
Media and Entertainment
Transportation

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (19.5 years), Marketing (17.5 years), Strategy (12 years), Information Technology (7.5 years), Human Resources (6.5 years), and Product Development (1 year).

Project Management
Marketing
Strategy
Information Technology
Human Resources
Product Development

Summary

As a communications specialist and systemic business coach (DVCT) with many years of experience in change management, project management, and organizational development, I am happy to provide you with targeted support.

Skills

  • Change Management, Organizational Development, Design And Management Of Change Processes, Leadership Development

  • Project Management (Classic & Agile), Digital Transformation, Requirements & Stakeholder Management

  • Innovation Management, Supporting Innovation Cycles

  • Workshop Design, Moderation, And Follow-up

  • Implementation Of Enablement Formats And Training

  • Ms Office

  • Atlassian/jira

  • Confluence

  • Sharepoint

  • Miro

Languages

German
Native
English
Advanced

Education

WAK

Communications Specialist · Communication

Certifications & licenses

OKR Coach

Agile Heroes GmbH

Change Manager

Certified ScrumMaster®

Scrum Alliance

Coach (DVCT)

Deutscher Verband für Coaching und Training e.V.

Business Coach (Systemic)

DVCT e.V.

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Simone based?

Simone is based in Hamburg, Germany.

What languages does Simone speak?

Simone speaks the following languages: German (Native), English (Advanced).

How many years of experience does Simone have?

Simone has at least 19 years of experience. During this time, Simone has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 2 years and 2 months. Note that Simone may not have shared all experience and actually has more experience.

What roles would Simone be best suited for?

Based on recent experience, Simone would be well-suited for roles such as: Product Owner Digital Accessibility, International E-Commerce Project Manager / Change Management, HR Consultant / Internal Communication Project Manager / HR Change Management.

What is Simone's latest experience?

Simone's most recent position is Product Owner Digital Accessibility at ECE Marketplaces GmbH & Co..

What companies has Simone worked for in recent years?

In recent years, Simone has worked for ECE Marketplaces GmbH & Co., CTS Eventim AG & Co. KGaA, Gesamthafenbetriebsgesellschaft mbH, eyes + more GmbH, and Grossmann & Berger GmbH.

Which industries is Simone most experienced in?

Simone is most experienced in industries like Information Technology (IT), Professional Services, and Insurance. Simone also has some experience in Retail, Transportation and Logistics, Media, and Entertainment and Publishing.

Which business areas is Simone most experienced in?

Simone is most experienced in business areas like Project Management, Marketing, and Strategy and Planning. Simone also has some experience in Information Technology (IT), Human Resources (HR), and Product Development.

Which industries has Simone worked in recently?

Simone has recently worked in industries like Retail, Transportation and Logistics, Media, and Entertainment and Publishing.

Which business areas has Simone worked in recently?

Simone has recently worked in business areas like Project Management, Information Technology (IT), and Marketing.

What is Simone's education?

Simone attended WAK for Communication.

Does Simone have any certificates?

Simone has 5 certificates. Among them, these include: OKR Coach, Change Manager, and Certified ScrumMaster®.

What is the availability of Simone?

Simone will be available full-time from March 2026.

What is the rate of Simone?

Simone's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Simone?

To hire Simone, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 770-930 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.