Simone Pape - Product Owner Digitalization - Change Management - OKR Coach - Internal Communication

Recommended expert

Hamburg, Germany

Experience

Feb 2025 - Sep 2025

8 months

Product Owner Digital Accessibility

ECE Marketplaces GmbH & Co.

Design and conduct audits & workshops
Ensuring accessibility for the online shop, center websites, app, and newsletters by 2026-06-28
Agile project management: creating innovation cycles, reviewing and ensuring the implementation of guidelines and success criteria, testing and ongoing quality management
Culture management/change management: guiding the change across all channels/departments, establishing editorial guidelines
Designing and legally coordinating the accessibility statement for each channel
Designing enablement programs and training for stakeholders (internal and external): agencies and partners; training on testing procedures (screen reader/tab testing); concept and coordination of the accessibility statement

Mar 2024 - Aug 2024

6 months

International E-Commerce Project Manager / Change Management

CTS Eventim AG & Co. KGaA

GA4 migration: international project management / change management in the CTS Eventim Group
Rollout for fanSale & favorites management: planning
Creation of a strategic communication roadmap / innovation management
Conducting internal tests and employee surveys
Requirements and stakeholder management
Initiating specialist training (GA4)
Building an internal info platform via SharePoint, knowledge management
Moderating various stakeholder groups (top management / marketing managers worldwide)
Project documentation and controlling

May 2023 - Nov 2023

7 months

HR Consultant / Internal Communication Project Manager / HR Change Management

Gesamthafenbetriebsgesellschaft mbH

Developing a comprehensive communication strategy and supporting the change management process
Agency selection and scoring, supporting the relaunch process and agency management (role of PO), internal stakeholder management
Developing test scenarios and test management
Initiating workshops to analyze and implement digital solutions for process optimization, requirements management
UX design: creating the navigation structure for the employee portal and app
SAP management: integrating relevant SAP interfaces and process support
Test management: designing test scenarios, conducting and analyzing UX test scenarios, optimization concept

Nov 2022 - Apr 2023

6 months

Online Marketing Manager / Project Manager

eyes + more GmbH

Designing and redesigning the website in Salesforce in coordination with graphics and new CI guidelines; agile online project management (Scrum)
Content launch of the international shop in Salesforce; monitoring and optimizing programming
UX optimization of the shop; conducting tests and shop additions
Planning and setting up international sales campaigns in Salesforce in coordination with local branch communications
Managing the international translation process and coordinating with partners
Participating in regular Scrum meetings and monitoring progress

Jul 2021 - Oct 2021

4 months

Senior Online Marketing Manager / Project Manager

Grossmann & Berger GmbH

Requirements management and strategy concept in online project management
Developing a joint communication strategy for the online merger of several companies
UX design: website navigation and page structure
Further development of internal network landing pages for lead generation and opening new online channels
SEO/SEA: reviewing existing measures and implementing optimization strategies
Managing display and social media campaigns with KPI optimization
Budget recommendations for the allocation of online marketing budgets

Jul 2017 - Feb 2018

8 months

Key Account Manager / IT Project Manager

Netinventors GmbH

Project management of e-commerce projects: leading initial customer workshops
Key account management for Shopware and website launches
Cost estimation for web projects and online presences
Requirement management and customer workshops; creation of timelines and reports
Online project management, data coordination and interface management
Web project management: briefing graphic design and programming; overseeing the implementation
Creation of UX strategies and recommendations
Team leadership and internal resource planning; team coordination, meetings and progress control

Mar 2012 - Jun 2017

5 years 4 months

Online Marketing Manager / E-commerce Sales

HanseMerkur AG

Requirement management for website redesign including CMS development; initial workshop with cross-functional stakeholders
Creation of page concepts and landing pages; lead generation through planning and execution of online campaigns; SEO and regular on-page/off-page reporting
UX strategy, usability and test management: performance optimization of online applications and forms; implementation support with Scrum
Agile project execution and project management of the CRM migration (role: PO)
Stakeholder management, communication and training

Jan 2007 - Dec 2012

6 years

Freelance Coach & Trainer

spape-coach.de

Organizational development
Leadership coaching
Team and individual coaching
Communication & conflict management
Agile project management training
Change management

Jan 2001 - Dec 2012

12 years

Communication Consultant / Innovation Management / Project Management / Change Management

paplik.de

Digital innovation strategies and guidance
Agile project management
Cross-functional communication strategy
Change management: consulting, planning & implementation
Internal & external communication
Management of launch/relaunch/rollout projects (web/app, e-commerce, SAP)
Workshops
Requirement and stakeholder management

Summary

As a communications specialist and systemic business coach (DVCT) with many years of experience in change management, project management, and organizational development, I am happy to provide you with targeted support.

Skills

Change Management, Organizational Development, Design And Management Of Change Processes, Leadership Development
Project Management (Classic & Agile), Digital Transformation, Requirements & Stakeholder Management
Innovation Management, Supporting Innovation Cycles
Workshop Design, Moderation, And Follow-up
Implementation Of Enablement Formats And Training
Ms Office
Atlassian/jira
Confluence
Sharepoint
Miro