Simone Pape
Product Owner Digitalization - Change Management - OKR Coach - Internal Communication
Experience
Product Owner Digital Accessibility
ECE Marketplaces GmbH & Co.
- Design and conduct audits & workshops
- Ensuring accessibility for the online shop, center websites, app, and newsletters by 2026-06-28
- Agile project management: creating innovation cycles, reviewing and ensuring the implementation of guidelines and success criteria, testing and ongoing quality management
- Culture management/change management: guiding the change across all channels/departments, establishing editorial guidelines
- Designing and legally coordinating the accessibility statement for each channel
- Designing enablement programs and training for stakeholders (internal and external): agencies and partners; training on testing procedures (screen reader/tab testing); concept and coordination of the accessibility statement
International E-Commerce Project Manager / Change Management
CTS Eventim AG & Co. KGaA
- GA4 migration: international project management / change management in the CTS Eventim Group
- Rollout for fanSale & favorites management: planning
- Creation of a strategic communication roadmap / innovation management
- Conducting internal tests and employee surveys
- Requirements and stakeholder management
- Initiating specialist training (GA4)
- Building an internal info platform via SharePoint, knowledge management
- Moderating various stakeholder groups (top management / marketing managers worldwide)
- Project documentation and controlling
HR Consultant / Internal Communication Project Manager / HR Change Management
Gesamthafenbetriebsgesellschaft mbH
- Developing a comprehensive communication strategy and supporting the change management process
- Agency selection and scoring, supporting the relaunch process and agency management (role of PO), internal stakeholder management
- Developing test scenarios and test management
- Initiating workshops to analyze and implement digital solutions for process optimization, requirements management
- UX design: creating the navigation structure for the employee portal and app
- SAP management: integrating relevant SAP interfaces and process support
- Test management: designing test scenarios, conducting and analyzing UX test scenarios, optimization concept
Online Marketing Manager / Project Manager
eyes + more GmbH
- Designing and redesigning the website in Salesforce in coordination with graphics and new CI guidelines; agile online project management (Scrum)
- Content launch of the international shop in Salesforce; monitoring and optimizing programming
- UX optimization of the shop; conducting tests and shop additions
- Planning and setting up international sales campaigns in Salesforce in coordination with local branch communications
- Managing the international translation process and coordinating with partners
- Participating in regular Scrum meetings and monitoring progress
Senior Online Marketing Manager / Project Manager
Grossmann & Berger GmbH
- Requirements management and strategy concept in online project management
- Developing a joint communication strategy for the online merger of several companies
- UX design: website navigation and page structure
- Further development of internal network landing pages for lead generation and opening new online channels
- SEO/SEA: reviewing existing measures and implementing optimization strategies
- Managing display and social media campaigns with KPI optimization
- Budget recommendations for the allocation of online marketing budgets
Key Account Manager / IT Project Manager
Netinventors GmbH
- Project management of e-commerce projects: leading initial customer workshops
- Key account management for Shopware and website launches
- Cost estimation for web projects and online presences
- Requirement management and customer workshops; creation of timelines and reports
- Online project management, data coordination and interface management
- Web project management: briefing graphic design and programming; overseeing the implementation
- Creation of UX strategies and recommendations
- Team leadership and internal resource planning; team coordination, meetings and progress control
Online Marketing Manager / E-commerce Sales
HanseMerkur AG
- Requirement management for website redesign including CMS development; initial workshop with cross-functional stakeholders
- Creation of page concepts and landing pages; lead generation through planning and execution of online campaigns; SEO and regular on-page/off-page reporting
- UX strategy, usability and test management: performance optimization of online applications and forms; implementation support with Scrum
- Agile project execution and project management of the CRM migration (role: PO)
- Stakeholder management, communication and training
Freelance Coach & Trainer
spape-coach.de
- Organizational development
- Leadership coaching
- Team and individual coaching
- Communication & conflict management
- Agile project management training
- Change management
Communication Consultant / Innovation Management / Project Management / Change Management
paplik.de
- Digital innovation strategies and guidance
- Agile project management
- Cross-functional communication strategy
- Change management: consulting, planning & implementation
- Internal & external communication
- Management of launch/relaunch/rollout projects (web/app, e-commerce, SAP)
- Workshops
- Requirement and stakeholder management
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (12.5 years), Professional Services (12 years), Insurance (5.5 years), Retail (1 year), Media and Entertainment (0.5 years), and Transportation (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (19.5 years), Marketing (17.5 years), Strategy (12 years), Information Technology (7.5 years), Human Resources (6.5 years), and Product Development (1 year).
Summary
As a communications specialist and systemic business coach (DVCT) with many years of experience in change management, project management, and organizational development, I am happy to provide you with targeted support.
Skills
Change Management, Organizational Development, Design And Management Of Change Processes, Leadership Development
Project Management (Classic & Agile), Digital Transformation, Requirements & Stakeholder Management
Innovation Management, Supporting Innovation Cycles
Workshop Design, Moderation, And Follow-up
Implementation Of Enablement Formats And Training
Ms Office
Atlassian/jira
Confluence
Sharepoint
Miro
Languages
Education
WAK
Communications Specialist · Communication
Certifications & licenses
OKR Coach
Agile Heroes GmbH
Change Manager
Certified ScrumMaster®
Scrum Alliance
Coach (DVCT)
Deutscher Verband für Coaching und Training e.V.
Business Coach (Systemic)
DVCT e.V.
Profile
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