Samet P. - AI Consultant

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Flörsheim am Main, Germany

Experience

Aug 2024 - May 2025

10 months

Dubai, United Arab Emirates

AI Consultant

ENOC

Technical advisor & project manager at Poljects Digital for ENOC.
Consulting and technical implementation as part of the group-wide IT security strategy. Focus on implementing a SIEM/SOAR stack based on Palo Alto XSIAM to monitor critical energy infrastructure.
Use case: introduction of an AI-based Detection & Response framework XSIAM. As part of the client’s energy security initiative, a comprehensive cyber defense system was implemented. The goal was early detection and automated response to potential attacks on power distribution networks.
Architecture consulting and integration of Palo Alto XSIAM.
Implementation of a 24/7 SOC operation based on SOAR technology.
Developed over 60 detection use cases (e.g. anomalies in smart grid components, insider threats, suspicious beaconing).
Automated alert tuning based on MITRE ATT&CK mapping and historical incidents.
KPI-based optimization reduced alert fatigue and false positives by 45%.
Ran stakeholder workshops for operationalizing the security strategy.
Technical coaching of internal security analysts on detection engineering tools and playbook automation.
Project management, stakeholder communication, XSIAM implementation, dashboard creation, building a use case framework.
Technologies & tools: XSIAM, Cortex XDR, SOAR, Splunk, MITRE ATT&CK, Python, REST API, Azure Sentinel, Power BI, Jira, Confluence.

Feb 2024 - Mar 2025

1 year 2 months

Frankfurt am Main, Germany

Project Manager for ITSM & ServiceNow Integration

ETL-Logistik & BTW Gruppe

Led ITSM rollout with ServiceNow IT Service Management to standardize and automate incident, problem and change management processes, including a self-service portal for over 400 employees worldwide, automated workflows & Power BI reporting.
Managed technical coordination between internal IT teams, external developers and the ServiceNow partner.
Built a central self-service portal for ticket creation for over 400 employees worldwide.
Set up automated workflows for escalations and approvals, meeting SLA requirements.
Created a reporting dashboard for management (Power BI interface).
Stakeholder management.
Tools: ServiceNow, Power BI, Jira.

Nov 2023 - Nov 2024

1 year 1 month

Frankfurt, Germany

Chief of Staff & Product Owner

Lufthansa Airlines

On assignment for Ray Sono AG.
Developed a token-based loyalty program for Lufthansa employees within a health app.
Led a creative team to roll out a corporate health strategy pilot project and managed the intranet in AEM.
Introduced a 360° Power BI dashboard that made management decisions 25% more efficient.
Implemented an agile governance model that cut process times by 30%.
Rolled out an OKR system.
Advised in high-risk environments to make working groups more productive and collaborative.
Organized on-site health events for a total of 10,000 people.
Developed cost efficiencies in the health system.
Project lead and strategic digital advisor for centralizing the corporate health project: project management, app development, health events, agency team leadership, stakeholder management.
Channels for the project: intranet, on-site events, apps, posters, internal communications, town halls, newsletter.

Jun 2023 - Jan 2024

8 months

Munich, Germany

Client Service Director

E.ON

On assignment for DDB Germany (interim client service direction and project management).
Responsible for 10 data-driven campaigns (various E.ON 360° campaigns including TV, social media and print) with a total budget of €5M.
Implemented a cross-selling approach between tariffs & solutions, boosting conversion rates by 20%.
Optimized internal governance models and increased campaign capacity in staffing by 14%.
Planned and ran prize draw campaigns to boost user interaction for 25 million potential households.
Branding and development of a new gas product (HEMS branding).
Designed and executed a comprehensive digital marketing strategy for two years.
Created a 360° dashboard for E.ON Electrip (Power BI platform).
ATL and BTL communication (B2C and B2B).
Digital/integrated consulting.
Channels: online, websites, social, TV, radio, DOOH, print, direct mail, in-store promotion, performance marketing.

Nov 2021 - Jun 2023

1 year 8 months

Munich, Germany

Digital Project Manager & Agile Scrum Master

Hartmann

On assignment for Ray Sono AG.
Led the design relaunch of the B2C eCommerce shop hartmann-direct, increasing revenue by 40% in one year.
Optimized the customer journey, reducing checkout abandonment by 25%.
Introduced a customizable loyalty program with a 3-tier point system.
Developed an eDetailing app for sales with Salesforce integration, used by 500 sales reps worldwide.
Migrated content from the Bode Science Center to a central knowledge base with 10,000 pages on the Adobe Experience Manager platform.
Increased brand presence by relaunching the corporate website for Hartmann.
Conducted 50 user interviews and created six different customer journeys.
Managed various digital projects, including websites, eCommerce platforms and digital tools.
Digital consulting, digital marketing strategy development, stakeholder management.

Mar 2021 - Nov 2021

9 months

Frankfurt, Germany

Product Owner Proxy

VDE

On assignment for Ray Sono AG.
Designed and delivered an AI-based search engine (AI platform VDELoop) for centralized knowledge management.
Built a central B2C platform for extensive services and knowledge resources using an AI search engine and online shops.
Managed stakeholders at board level to ensure strategic goals and align requirements (requirements analysis for VDELoop).
Led cross-functional teams including IT, development and UX design for seamless implementation.
Conducted user journeys and use case analysis to optimize usability and customer experience.
Digital/integrated consulting, digital marketing strategy.
Channels: B2C websites, eCommerce.

Mar 2021 - Jun 2021

4 months

Munich, Germany

Campaign Manager

MAN Truck & Bus SE

On assignment for Ray Sono AG.
Strategically planned and executed the digital “Truck Life Hotels” campaign to promote the MAN Truck service network.
Launched the MAN Driver App.
Ran the “50 Years MAN” marketing campaign, achieving a 12% reach increase via social media and TV.
Led an interdisciplinary team of 8 experts in UX/UI, social media and marketing.
Optimized B2B and B2C communication, improving lead conversion by 28%.
Project management for marketing.
Channels for the Truck Life Hotels campaign: Instagram, website, radio, influencer marketing.

Jan 2020 - Present

5 years 8 months

PO Proxy for HR Service Delivery Automation via ServiceNow

Sodexo Central Europe

Product owner proxy for implementing ServiceNow HR Service Delivery to digitize internal HR processes and self-service options for employees.
Helped define and prioritize requirements for digital HR services (e.g. onboarding, absences, certificates).
Designed the employee service portal for easy interaction with HR processes, including mobile optimization.
Ensured GDPR compliance and integration with existing HCM systems (e.g. SAP SuccessFactors).
Ran user acceptance tests (UAT) and trained key users.
Led the migration and relaunch of three corporate websites (content migration project management).
Managed various intranets & developed multiple catering websites.
SEO optimization and content strategy for all DACH markets & EMEA.
Tasks for content migration: agile project management, content migration, platform adaptation.
Tools for HRSD project: ServiceNow HRSD, Confluence, Jira.
Tools for content migration: JAHIA, Sitecore, Jira/Confluence, MS Teams.

Jan 2018 - Feb 2020

2 years 2 months

Frankfurt, Germany

Director Client Services

ijuice Agentur GmbH

Strategic digital consulting for the Hessian Ministry of Labor (project: 360° digitalization).
Developed an omnichannel campaign for citizen communication, increasing reach by 300%.
Delivered a digital fair for the long-term unemployed, raising placement rates by 27%.
Led 5 major projects with a budget over €1.5M in the public and private sectors.
Managed 12 key accounts, including energy providers & telecom.
Created a new CRM strategy, boosting customer lifetime value by 35%.
For the ministry: concept & project management of various digital projects, including websites, intranets, apps, digital fair and digital tools; digital consulting, concept and stakeholder management.

Jan 2015 - Dec 2017

3 years

Frankfurt, Germany

Key Account Manager

ijuice Agentur GmbH

Built and led 10 key accounts in industries like healthcare, automotive, retail, finance and tourism.
Optimized cross-selling strategies, raising revenue by 30%.
Managed over 50 digital campaigns with an average engagement rate of 25%.
Introduced a data-driven reporting system, improving campaign management efficiency by 50%.

Apr 2013 - Dec 2014

1 year 9 months

Frankfurt, Germany

Project Manager

ijuice Agentur GmbH

Managed 15 digital projects and introduced agile methods (Scrum, Kanban), cutting project times by 30%.
Led a multidisciplinary team of 10 experts.
Oversaw migration and implementation of new CMS and CRM systems, boosting conversion by 22%.
Conducted 20 workshops and trainings to prepare teams for new digital tools and processes.
Project for Saurer (HMI for textile machines): project planning, UX design, requirement management. Saurer needed a new agile design for their machine HMIs.
Project for Caterpillar (HMI for oil & gas machines): project planning, UX design, requirement management. CAT needed a digital design to replace the old analog interface.
Project for Reisebank (internal ordering tool for branches): project management, digital consulting, digital marketing strategy, stakeholder management. Managed various digital projects, including websites, eCommerce platforms and digital tools.

Consultant / Project Lead

DDB Germany / Media One

Project for IDM Tirol: pitch for media & creative account. Tasks included executive steering, project planning, resource planning, pitch preparation.

Consultant / Project Lead

Diffferent

Project for Bosch eBikes: pitch for eBike sales platform relaunch. Tasks included technical concept, pitch preparation, pitch delivery.

Summary

I make the complex simple and build bridges between technology, strategy and business impact. With over 12 years of experience in digital agencies, corporations and international projects, I help companies master their digital challenges – from AI-powered solutions and agile transformations to optimizing digital processes. I'm a generalist with deep expertise.