Samet P. - AI Consultant

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Flörsheim am Main, Germany

Experience

Jun 2025 - Oct 2025

5 months

Nuremberg, Germany

Hybrid

Technical Product Owner & DMS Rollout Manager at Germany’s largest authority

German Federal Employment Agency

As part of a large-scale digitalization initiative, I took on the subject-matter responsibility for developing and rolling out an enterprise-wide document management system (DMS) nationwide for over 95,000 employees. I worked at the interface between business units, IT, development and external service providers. The goal was to establish a compliant, efficient and user-friendly system for digital document processing. Technologies & Tools: Jira, Confluence, BPMN 2.0, DMS standards (eFile compliant), SAFe/Scrum, process analysis, user-centered development, Power BI

Achievements & Tasks

Managed the DMS module as Product Owner in an agile multi-team setup
Coordinated the nationwide rollout including requirements management and roadmap development
Built and maintained the product backlog focusing on scalability, usability and data protection
Led sprint reviews, refinements and stakeholder demos with over 15 involved units
Developed a rollout and training concept for successful adoption in over 200 offices
Introduced a reporting and monitoring dashboard to measure user adoption
Collaborated closely with architecture, QA and operations to ensure integration into the existing system landscape

Aug 2024 - May 2025

10 months

Dubai, United Arab Emirates

AI Consultant

ENOC

Technical advisor & project manager at Poljects Digital for ENOC.
Consulting and technical implementation within the scope of the group-wide IT security strategy, focusing on implementing a SIEM/SOAR stack based on Palo Alto XSIAM to monitor critical energy infrastructures.
Use Case: Introducing an AI-based Detection & Response framework with XSIAM. As part of the customer’s energy security initiative, a comprehensive cyber defense system was implemented to detect and respond automatically to potential attacks on energy distribution networks.
Architecture consulting and implementation support for the integration of Palo Alto XSIAM.
Established 24/7 SOC operations using SOAR technology.
Developed over 60 detection use cases (e.g., anomalies in smart grid components, insider threats, suspicious beaconing).
Automated alert tuning based on MITRE ATT&CK mapping and historical incidents.
Optimized KPIs to reduce alert fatigue and false positives by 45%.
Conducted stakeholder workshops on operationalizing the security strategy.
Provided technical coaching to internal security analysts on detection engineering tools and playbook automation.
Project management, stakeholder communication, XSIAM implementation, dashboard creation and development of a use case framework.
Technologies & Tools: XSIAM, Cortex XDR, SOAR, Splunk, MITRE ATT&CK, Python, REST API, Azure Sentinel, Power BI, Jira, Confluence.

Feb 2024 - Mar 2025

1 year 2 months

Frankfurt am Main, Germany

Project Manager for ITSM & ServiceNow Integration

ETL-Logistik & BTW Group

Led the ITSM implementation with ServiceNow IT Service Management to standardize and automate incident, problem and change management processes, including a self-service portal for over 400 employees worldwide, automated workflows and Power BI reporting.
Managed technical coordination between internal IT teams, external developers and the ServiceNow partner.
Developed a central self-service portal for ticket creation for over 400 employees worldwide.
Set up automated workflows for escalations and approvals, considering SLAs.
Created a reporting dashboard for management (Power BI interface).
Stakeholder management.
Tools: ServiceNow, Power BI, Jira.

Nov 2023 - Nov 2024

1 year 1 month

Frankfurt, Germany

Chief of Staff & Product Owner

Lufthansa Airlines

On assignment from Ray Sono AG.
Developed a token-based loyalty program for Lufthansa employees within a health app.
Led a creative team to implement an employee health strategy pilot (BGM strategy) and managed the intranet in AEM.
Launched a 360° Power BI dashboard that made management decisions 25% more efficient.
Implemented an agile governance model that reduced process times by 30%.
Introduced an OKR system.
Advised in a high-risk environment to make working groups more productive and collaborative.
Organized on-site internal health events for a total of 10,000 participants.
Developed cost efficiencies in the health system.
Project manager and strategic digitalization advisor for centralizing the BGM project: project management, app development, health events, leading the agency team and stakeholder management.
Channels for the BGM project: intranet, on-site events, apps, posters, internal communication, town halls, newsletters.

Jun 2023 - Jan 2024

8 months

Munich, Germany

Client Service Director

E.ON

On assignment from DDB Germany (interim client service direction and project management).
Responsible for developing 10 data-driven campaigns (various E.ON 360° campaigns including TV, social media and print) with a total budget of €5M.
Implemented a cross-selling approach between tariffs and solutions that increased conversion rates by 20%.
Optimized internal governance models and increased campaign staffing capacity by 14%.
Planned and executed sweepstakes campaigns to boost user engagement for 25 million potential households.
Branded and developed a new natural gas product (branding for HEMS).
Designed and implemented a comprehensive digital marketing strategy for 2 years.
Created a 360° dashboard for E.ON Electrip (Power BI platform).
ATL and BTL communication (B2C and B2B).
Digital/integrated consulting.
Channels: online, websites, social, TV, radio, DOOH, print, direct mail, in-store promotion, performance marketing.

Nov 2021 - Jun 2023

1 year 8 months

Munich, Germany

Digital Project Manager & Agile Scrum Master

Hartmann

On behalf of Ray Sono AG.
Led the design relaunch of the B2C eCommerce shop for hartmann-direct (redesign of the eCommerce platform hartmann direct), increasing revenue by 40% within one year.
Optimized the customer journey, reducing the checkout abandonment rate by 25%.
Introduced a customizable loyalty program with a 3-tier point system.
Developed an eDetailing app for sales with Salesforce integration, used by 500 sales employees worldwide.
Migrated content from the Bode Science Center to a central knowledge hub with 10,000 pages on the Adobe Experience Manager platform.
Increased brand presence through the relaunch of Hartmann's corporate website.
Conducted 50 user interviews and created 6 different customer journeys.
Managed various digital projects, including websites, eCommerce platforms and digital tools.
Digital consulting, development of digital marketing strategies, stakeholder management.

Mar 2021 - Nov 2021

9 months

Frankfurt, Germany

Product Owner-Proxy

VDE

On behalf of Ray Sono AG.
Designed and implemented an AI-based search engine (AI platform VDELoop) for centralized knowledge processing.
Created a central B2C platform for extensive services and knowledge resources, using an AI search engine and online shops.
Managed stakeholders at board level to ensure strategic targets and align requirements (requirements analysis for VDELoop).
Guided cross-functional teams, including IT, development and UX design, to ensure seamless implementation.
Conducted user journeys and use case analyses to optimize usability and customer experience.
Digital/integrated consulting, digital marketing strategy.
Channels: B2C websites, eCommerce.

Mar 2021 - Jun 2021

4 months

Munich, Germany

Campaign Manager

MAN Truck & Bus SE

On behalf of Ray Sono AG.
Strategically planned and executed the digital 'Truck Life Hotels' campaign to promote the MAN Truck service network.
Launched the MAN Driver App.
Implemented the '50 Years of MAN' marketing campaign, achieving a reach increase of 12% via social media and TV.
Led an interdisciplinary team of 8 experts in UX/UI, social media and marketing.
Optimized B2B and B2C communication, improving lead conversion rate by 28%.
Marketing project management.
Channels for Truck Life Hotels campaign: Instagram, website, radio, influencer marketing.

Jan 2020 - Present

5 years 10 months

PO-Proxy for HR Service Delivery Automation via ServiceNow

Sodexo Central Europe

Responsible as PO-Proxy for implementing ServiceNow HR Service Delivery (HRSD) to digitize internal HR processes and employee self-service offerings.
Supported the definition and prioritization of requirements for digital HR services (e.g., onboarding, absences, certificates).
Designed the employee service portal for easy interaction with HR processes – including mobile optimization.
Ensured GDPR compliance and integration with existing HCM systems (e.g., SAP SuccessFactors).
Conducted user acceptance tests (UAT) and trained key users.
Managed the migration and relaunch of 3 corporate websites (content migration project management).
Maintained various intranets & developed several gastronomy websites.
SEO optimization and content strategy for all DACH markets & EMEA.
Content migration tasks: agile project management, content migration, platform adaptation.
Tools for HRSD project: ServiceNow HRSD, Confluence, Jira.
Tools for content migration: JAHIA, Sitecore, JIRA/Confluence, MS Teams.

Jan 2018 - Feb 2020

2 years 2 months

Frankfurt, Germany

Director Client Services

ijuice Agentur GmbH

Strategic digital consulting for the Hessian Ministry of Labor (project: 360° digitalization).
Developed an omnichannel campaign for citizen communication that increased reach by 300%.
Implemented a digital fair for the long-term unemployed and increased placement rate by 27%.
Led 5 major projects with a budget of over €1.5M in the public and private sectors.
Managed 12 key accounts, including energy providers & telecommunications.
Developed a new CRM strategy and increased customer lifetime value by 35%.
For the Ministry: concept & project management for various digital projects, including websites, intranets, apps, digital fair and digital tools; digital consulting, concept and stakeholder management.

Jan 2015 - Dec 2017

3 years

Frankfurt, Germany

Key Account Manager

ijuice Agentur GmbH

Built and managed 10 key accounts, including clients in healthcare, automotive, retail, finance, and tourism.
Optimized cross-selling strategies and increased revenue by 30%.
Responsible for over 50 digital campaigns with an average engagement rate of 25%.
Introduced a data-driven reporting system that improved campaign management efficiency by 50%.

Apr 2013 - Dec 2014

1 year 9 months

Frankfurt, Germany

Project Manager

ijuice Agentur GmbH

Led 15 digital projects and introduced agile methods (Scrum, Kanban), reducing project timelines by 30%.
Steered a multidisciplinary team of 10 experts across various fields.
Responsible for the migration and implementation of new CMS and CRM systems, increasing conversion rates by 22%.
Conducted 20 workshops and training sessions to prepare teams for new digital tools and processes.
Project for Saurer (HMI for textile machines): project planning, UX design management, requirements management. Saurer needed a new design for the HMI of their textile machines, which was developed and implemented using agile methods.
Project for Caterpillar (HMI for oil & gas machines): project planning, UX design management, requirements management. CAT needed a digital design for the HMI of their gas compression machines; the old analog design was transformed.
Project for Reisebank (internal ordering tool for branches): project management, digital consulting, development of digital marketing strategies, stakeholder management. Managed various digital projects, including websites, e-commerce platforms, and digital tools.

Consultant / Project Lead

DDB Germany / Media One

Project for IDM Tirol: pitch for the media and creative account. Tasks included: executive steering committee, project planning, resource planning, pitch preparation.

Consultant / Project Lead

Diffferent

Project for Bosch eBikes: pitch for e-bike sales platform relaunch. Tasks included: technical concept, pitch preparation, pitch execution.

Summary

I make complex things simple and build bridges between technology, strategy and business impact. With over 12 years of experience in digital agencies, corporations and international projects, I help companies master their digital challenges – from AI-driven solutions to agile transformations to optimizing digital processes. I’m a generalist with depth.