AI-Consultant

As part of a large-scale digitization initiative, I took on the professional responsibility for the development and nationwide rollout of a corporate-wide document management system (DMS) for over 95,000 employees. I acted at the interface between business, IT, development, and external service providers. The goal was to establish an audit-proof, efficient, and user-friendly system for digital document processing. Technologies & Tools: Jira, Confluence, BPMN 2.0, DMS standards (EAkte-compliant), SAFe / Scrum, process analysis, user-centered development, Power BI Successes & Responsibilities

• Professional leadership as Product Owner for the DMS module in an agile multi-team setup
• Coordination of the nationwide rollout including requirements management and roadmap development
• Building and maintaining the product backlog with a focus on scalability, usability, and data protection
• Conducting sprint reviews, refinements, and stakeholder demos with over 15 involved units
• Developing a rollout and training concept for successful deployment in over 200 agency offices
• Introducing a reporting and monitoring dashboard to measure adoption success
• Close collaboration with architecture, QA, and operations to ensure integration compatibility with the existing system environment

• Led the ITSM implementation with ServiceNow IT Service Management (ITSM) to standardize and automate incident, problem, and change management processes, including a self-service portal for over 400 employees worldwide, automated workflows & Power BI reporting.
• Managed technical coordination between internal IT teams, external developers, and the ServiceNow partner.
• Developed a central self-service portal for ticket creation for over 400 employees worldwide.
• Set up automated workflows for escalations and approvals, considering SLA requirements.
• Created a reporting dashboard for management (interface to Power BI).
• Stakeholder management.
• Tools: ServiceNow, Power BI, Jira.

• On behalf of DDB Germany (interim client service direction and project management).
• Responsible for developing 10 data-driven campaigns (various E.ON 360° campaigns including TV, social media, and print) with a total budget of €5M.
• Implemented a cross-selling approach between tariffs & solutions that increased the conversion rate by 20%.
• Optimized internal governance models and increased campaign capacity in staffing by 14%.
• Planned and executed sweepstakes campaigns to boost user interaction for 25 million potential households.
• Branding and development of a new product for natural gas (HEMS branding).
• Designed and implemented a comprehensive digital marketing strategy for 2 years.
• Created a 360° dashboard for E.ON Electrip (Power BI platform).
• ATL and BTL communication (B2C and B2B).
• Digital/Integrated consulting.
• Channels: online, websites, social, TV, radio, DOOH, print, direct mail, in-store promotion, performance marketing.

• On behalf of Ray Sono AG.
• Designed and implemented an AI-based search engine (AI platform VDELoop) for centralized knowledge management.
• Built a central B2C platform for extensive services and knowledge resources using an AI search engine and online shops.
• Managed stakeholders at board level to ensure strategic goals and align requirements (requirements analysis for VDELoop).
• Led cross-functional teams, including IT, development, and UX design, to ensure seamless implementation.
• Conducted user journeys and use case analyses to optimize usability and customer experience.
• Digital/integrated consulting and digital marketing strategy.
• Channels: B2C websites, eCommerce.

• Responsible as PO proxy for implementing ServiceNow HR Service Delivery (HRSD) to digitize internal HR processes and self-service offerings for employees.
• Supported defining and prioritizing requirements for digital HR services (e.g., onboarding, absences, certificates).
• Designed the Employee Service Portal for easy interaction with HR processes, including mobile optimization.
• Ensured GDPR compliance and integration with existing HCM systems (e.g., SAP SuccessFactors).
• Conducted user acceptance tests (UAT) and trained key users.
• Responsible for migrating and relaunching three corporate websites (project management for content migration).
• Managed various intranets and developed several hospitality websites.
• Oversaw SEO optimization and content strategy for all DACH markets and EMEA.
• Tasks for content migration: agile project management, content migration, platform customization.
• Tools for HRSD project: ServiceNow HRSD, Confluence, Jira.
• Tools for content migration: JAHIA, Sitecore, Jira/Confluence, MS Teams.

• Built and managed 10 key accounts in healthcare, automotive, retail, finance, and tourism.
• Optimized cross-selling strategies and boosted sales by 30%.
• Responsible for more than 50 digital campaigns with an average engagement rate of 25%.
• Introduced a data-driven reporting system that improved campaign management efficiency by 50%.