Samet Polat
Technical Product Owner & Rollout Manager
Experience
Technical Product Owner & Rollout Manager
EY
- Provided leadership as Product Owner for the DMS module in an agile multi-team setup
- Coordinated the nationwide rollout including requirements management and roadmap development
- Built and maintained the product backlog focusing on scalability, usability and data protection
- Conducted sprint reviews, refinements and stakeholder demos with over 15 involved teams
- Developed a rollout and training concept for successful launch at over 200 government agencies
- Introduced a reporting and monitoring dashboard to measure usage success
- Worked closely with architects, QA and operations to ensure integration into the existing system landscape
Technical Project Manager / ITSM Consultant – Service Management Systems
Central Police Directorate of Lower Saxony
- Acted as product owner for service processes (Incident, Change, Service Request) in the police Jira system
- Built complex Jira/Confluence structures to map service responsibilities for over 15 control centers
- Developed custom JQL reports and dashboards to manage SLAs, escalations and error types
- Implemented a unified categorization of incidents and error classes, impact levels, etc.
- Created and maintained a master view for IT tickets including monthly and year-to-date comparisons per control center
- Provided process consulting to optimize ticket quality, error classification and internal workflows
- Coordinated closely with business units, IT operations and third-level support
AI-Consultant
Poljects Digital Consulting and Services
- Designed and built a low-code automation framework to digitize HR and recruiting processes
- Developed AI-powered matching algorithms for automated candidate profile evaluation
- Implemented intelligent workflows for automatic appointment scheduling, email communication and follow-up
- Integrated with existing CRM and HR systems (e.g. Airtable, Notion, Gmail, Slack)
- Conducted client workshops for process analysis and identification of suitable AI use cases
- Reduced manual steps by up to 70% and improved time-to-hire
- Developed monitoring dashboards for real-time tracking of automation results
Project Manager for ITSM & ServiceNow Integration
ETL Logistics & BTW Group
- Deployed ServiceNow IT Service Management (ITSM) to standardize and automate incident, problem and change management processes
- Increased productivity: tickets processed 30% faster with automated workflows and 20% fewer support inquiries thanks to a self-service portal
- Led technical coordination between internal IT teams, external developers and the ServiceNow partner
- Developed a central self-service portal for ticket creation for over 400 employees worldwide
- Built automated workflows for escalations and approvals, considering SLA requirements
- Created a management reporting dashboard with Power BI integration
- Reduced IT support costs by 15% through process standardization
Chief of Staff & Product Owner
Lufthansa Airlines
- Developed a token-based loyalty program for Lufthansa employees within a health app
- Led a creative team to implement a corporate health strategy pilot project and manage the intranet in AEM
- Introduced a 360° Power BI dashboard that made management decisions 25% more efficient
- Implemented an agile governance model that reduced process times by 30%
- Advised in high-risk environments to boost productivity and collaboration in working groups
- Organized on-site events for a total of 10,000 attendees
Client Service Director
E.ON
- Responsible for developing 10 data-driven campaigns with a total volume of €5 million
- Implemented a cross-selling approach between tariffs & solutions, increasing the conversion rate by 20%
- 100% real-time transparency over campaign performance to improve advertising productivity
- Optimized internal governance models and increased campaign productivity by 14%
- Planned and executed sweepstakes campaigns for 25 million households
- Branding and development of a new natural gas product; comprehensive digital marketing strategy for 2 years
Digital Project Manager & Agile Scrum Master
Hartmann
- Led the design relaunch of the B2C eCommerce shop for hartmann-direct, increasing revenue by 40%
- Optimized the customer journey, reducing the checkout abandonment rate by 25%
- Introduced a customizable loyalty program with a 3-tier point system
- Developed an eDetailing app for sales with Salesforce integration, used by 500 sales representatives worldwide
- 50% less preparation time for sales staff through centralized digital product presentation
- 25% more customer meetings per week through mobile usage & automated documentation
- Faster rollout in 10 international markets thanks to scalable app architecture
- Reduced printing and shipping costs by 70%; lower training costs; higher closing rate through data-driven arguments
- Content migration of 10,000 pages to Adobe Experience Manager platform
- Conducted 50 user interviews and created 6 customer journeys
Product Owner-Proxy
VDE
- Designed and implemented an AI-based search engine for centralized knowledge management
- Managed stakeholder relations at board level to ensure strategic objectives
- Led cross-functional teams (IT, development, UX design) for seamless implementation
- Conducted user journeys and use case analyses to optimize usability and customer experience
Campaign Manager
MAN Truck & Bus SE
- Strategically planned and executed the digital Truck Life Hotels campaign to promote the MAN Truck Service network
- Launched the MAN Driver App
- Executed the 50 Years of MAN marketing campaign, increasing reach by 12% across social media and TV
- Managed an interdisciplinary team of 8 experts in UX/UI, social media, and marketing
- Optimized B2B and B2C communications, improving the lead conversion rate by 28%
PO-Proxy for HR Service Delivery Automation via ServiceNow
Sodexo Central Europe
- Product responsibility as PO-Proxy for the introduction of ServiceNow HR Service Delivery (HRSD)
- Designed the employee service portal for easy interaction with HR processes, including mobile optimization
- Ensured GDPR compliance and integration with existing HCM systems (e.g. SAP SuccessFactors)
- Conducted user acceptance tests (UAT) and trained key users
- Migrated and relaunched 3 corporate websites; managed various intranets & developed multiple catering websites
- SEO optimization and content strategy for all DACH markets & EMEA
Director Client Services
ijuice Agentur GmbH
- Strategic digital consulting for the Hessian Ministry of Labor
- Developed an omnichannel campaign for citizen communication, increasing reach by 300%
- Implemented a digital job fair for the long-term unemployed, increasing placement rate by 27%
- Led 5 major projects with budgets over €1.5 million in the public and private sectors
- Managed 12 key accounts, including energy providers & telecoms
- Introduced a new CRM strategy, increasing customer lifetime value by 35%
Key Account Manager
ijuice Agentur GmbH
- Built and managed 10 key accounts in healthcare, automotive, retail, finance, and tourism
- Optimized cross-selling strategies, increasing sales by 30%
- Oversaw over 50 digital campaigns, with an average engagement rate of 25%
- Implemented a data-driven reporting system, boosting campaign efficiency by 50%
Project Manager
ijuice Agentur GmbH
- Led 15 digital projects and introduced agile methods (Scrum, Kanban), reducing project timelines by 30%
- Managed a multidisciplinary team of 10 experts
- Migrated and implemented new CMS and CRM systems, increasing conversion rates by 22%
- Conducted 20 workshops and training sessions on digital tools and processes
Summary
I make the complex simple and build bridges between technology, strategy and business impact. With over 15 years of experience in digital agencies, corporations and international projects, I help companies overcome their digital challenges – from AI-powered solutions and agile transformations to optimizing digital processes.
Skills
Project Management:
- Agile Coaching
- Chief Of Staff
- Workshops
- Scrum Mastering
- Safe Rollouts
- Pmo Lead
- Itil
- Xp
- Kanban
- Lean
Technical:
- Requirements Engineering
- Ecommerce
- Content Management Systems
- Web Development
- App Development
- Custom Development
- Ai Automation
Consulting:
- Stakeholder Management
- Resilience
- Customer Development Plans
- Okrs
- Po Proxy
- Management Consulting
- Empathy
- Research & Business Development
- Digital Strategy
- Productivity Improvement
- Cost Optimization
Marketing & Sales:
- Marketing Strategy
- Crm Systems
- Performance Marketing
- Seo/sea
- Content Creation
- Content Strategy
Process & Governance:
- Business Process Mapping
- Agile Processes
User Centricity:
- User Journeys
- User Experience (Ux)
- User Research
- User Interviews
- Accessibility
Project Management Tools:
- Atlassian Cloud
- Jira
- Confluence
- Microsoft Azure Devops
- Monday
- Trello
- Microsoft Projects
- Asana
- Ms Teams
- Slack
Crm & Marketing Tools:
- Salesforce
- Pipedrive
- Hubspot
- Lemlist
- Surfe
- Dotdigital
- Cleverreach
Ai & Prompting:
- Chatgpt
- Notebooklm
- Deepseek
- Claude Ai
- Perplexity
- Gamma.ai
- Manus.ai
- Mindshare
- Dall-e 2
- Firefly
- Midjourney
Business Process Management Tools:
- Mural
- Miro
- Camunda
- Sap Signavio
- Prox
Data & Analytics:
- Microsoft Power Bi
- Tableau
- Excel
- Numbers
- Spss
Cms:
- Wordpress
- Typo3
- Jahia
- Sitecore
- Kirby
- Processwire
- Adobe Experience Manager
- Shopify
- Drupal
Staffing & Hr:
- Troi
- Proad
- Float
- Personio
- Servicenow Hr
Seo & Performance Marketing:
- Google Analytics
- Piano
- Piwik
- Matomo
- Google Ads
- Tag Manager
- Meta
- Instagram Ads
- Facebook Ads
- Sistrix
Tech Stack:
- Php
- Css
- Html
- Python
- Aws
- Azure
- Make.com
- Databricks
- Sap
- Kubernetes
- Docker
Creative:
- Adobe Creative Suite
- Photoshop
- Illustrator
- Affinity Designer
- Powerpoint
- Canva
Languages
Education
State of Rhineland-Palatinate
Second State Exam · Economics & Politics · Wallertheim, Germany
Goethe University Frankfurt
First State Exam · Economics & Politics, Education, History & Mathematics · Frankfurt, Germany
Goethe University Frankfurt
B.A. · Sociology, Political Science & Public Administration · Frankfurt, Germany
Certifications & licenses
PMI Agile Certified Practitioner
Project Management Institute Pennsylvania, US
Profile
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