Samet P. - AI-Consultant

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Flörsheim am Main, Germany

Experience

Jun 2025 - Oct 2025

5 months

Nuremberg, Germany

Hybrid

Technical Product Owner & Rollout Manager of a DMS at Germany's largest authority

Federal Employment Agency

As part of a large-scale digitization initiative, I took on the professional responsibility for the further development and nationwide rollout of an enterprise-wide document management system (DMS) for over 95,000 employees. I operated at the interface between the business department, IT, development, and external service providers. The goal was to establish an audit-proof, efficient, and user-friendly system for digital document processing. Technologies & Tools: Jira, Confluence, BPMN 2.0, DMS standards (EAkte-compliant), SAFe/Scrum, process analysis, user-centered development, Power BI Achievements & Tasks

Functional management as Product Owner for the DMS module in an agile multi-team setup
Coordination of the nationwide rollout including requirements management and roadmap development
Building and maintaining the product backlog with a focus on scalability, user-friendliness, and data protection
Conducting sprint reviews, refinements, and stakeholder demos with over 15 units involved
Developing a rollout and training concept for the successful introduction in over 200 agency locations
Implementing a reporting and monitoring dashboard to measure usage success
Close collaboration with architecture, QA, and operations to ensure integration capability into the existing system environment

Aug 2024 - May 2025

10 months

Dubai, United Arab Emirates

AI-Consultant

ENOC

Technical consultant & project manager at Poljects Digital for ENOC.
Consulting and technical implementation as part of the group-wide IT security strategy, focusing on the implementation of a SIEM/SOAR stack based on Palo Alto XSIAM to monitor critical energy infrastructures.
Use case: Implementation of an AI-based Detection & Response framework (XSIAM). As part of the client's energy security initiative, a comprehensive cyber defense system was implemented. The goal was early detection and automated response to potential attacks on the power distribution networks.
Architecture consulting and implementation support for the integration of Palo Alto XSIAM.
Set up a 24/7 SOC operation based on SOAR technology.
Developed over 60 detection use cases (e.g., anomalies in smart grid components, insider threats, suspicious beaconing).
Automated alert tuning based on MITRE ATT&CK mapping and historical incidents.
KPI-based optimization reduced alert fatigue and false positives by 45%.
Conducted stakeholder workshops for the operational rollout of the security strategy.
Technical coaching of internal security analysts on detection engineering tools and playbook automation.
Project management, stakeholder communication, XSIAM implementation, dashboard creation, building a use case framework.
Technologies & Tools: XSIAM, Cortex XDR, SOAR, Splunk, MITRE ATT&CK, Python, REST API, Azure Sentinel, Power BI, Jira, Confluence.

Feb 2024 - Mar 2025

1 year 2 months

Frankfurt am Main, Germany

Project Manager for ITSM & ServiceNow Integration

ETL Logistics & BTW Group

Leading the ITSM implementation with ServiceNow IT Service Management (ITSM) to standardize and automate incident, problem, and change management processes, including a self-service portal for over 400 employees worldwide, automated workflows, and Power BI reporting.
Managing technical coordination between internal IT teams, external developers, and the ServiceNow partner.
Developing a central self-service portal for ticket creation for over 400 employees worldwide.
Building automated workflows for escalations and approvals, considering SLA requirements.
Creating a reporting dashboard for management (interface to Power BI).
Stakeholder management.
Tools: ServiceNow, Power BI, Jira.

Nov 2023 - Nov 2024

1 year 1 month

Frankfurt, Germany

Chief of Staff & Product Owner

Lufthansa Airlines

On assignment from Ray Sono AG.
Developed a token-based loyalty program for Lufthansa employees within a health app.
Led a creative team to implement a corporate health management strategy pilot project and manage the intranet in AEM.
Introduced a 360° Power BI dashboard that made management decisions 25% more efficient.
Implemented an agile governance model (developed the governance model) that reduced process times by 30%.
Rolled out an OKR system.
Provided consulting in a high-risk environment to make working groups more productive and collaborative.
Organized on-site events (internal health events) for a total of 10,000 participants.
Developed cost efficiencies in the health system.
Project lead and strategic consultant for digitalization for the centralization of the corporate health management project: project management, app development, health events, agency team leadership, stakeholder management.
Channels for the corporate health management project: intranet, on-site events, apps, posters, internal communication channels, town halls, newsletters.

Jun 2023 - Jan 2024

8 months

Munich, Germany

Client Service Director

E.ON

On assignment from DDB Germany (interim client service direction and project management).
Responsible for developing 10 data-driven campaigns (various E.ON 360° campaigns including TV, social media, and print) with a total volume of €5M.
Implemented a cross-selling approach between tariffs and solutions that increased the conversion rate by 20%.
Optimized internal governance models and increased campaign staffing capacity by 14%.
Planned and executed promotional campaigns to boost user interaction for 25 million potential households.
Branding and development of a new natural gas product (branding for HEMS).
Designed and implemented a comprehensive digital marketing strategy for 2 years.
Created a 360° dashboard for E.ON Electrip (Power BI platform).
ATL and BTL communication (B2C and B2B).
Digital/integrated consulting.
Channels: online, websites, social, TV, radio, DOOH, print, direct mail, in-store promotion, performance marketing.

Nov 2021 - Jun 2023

1 year 8 months

Munich, Germany

Digital Project Manager & Agile Scrum Master

Hartmann

On assignment for Ray Sono AG.
Led the design relaunch of the B2C eCommerce shop for hartmann-direct (redesign of the hartmann direct eCommerce platform), increasing revenue by 40% within one year.
Optimized the customer journey, reducing the checkout abandonment rate by 25%.
Introduced a customizable loyalty program with a 3-tier points system.
Developed an eDetailing app for sales with Salesforce integration, used by 500 sales staff worldwide.
Migrated content from the Bode Science Center to a central knowledge base with 10,000 pages on the Adobe Experience Manager platform.
Increased brand presence by relaunching Hartmann's corporate website.
Conducted 50 user interviews and created 6 different customer journeys.
Managed various digital projects, including websites, eCommerce platforms, and digital tools.
Digital consulting, development of digital marketing strategies, stakeholder management.

Mar 2021 - Nov 2021

9 months

Frankfurt, Germany

Product Owner-Proxy

VDE

On assignment for Ray Sono AG.
Designed and implemented an AI-based search engine (AI platform VDELoop) for centralized knowledge management.
Built a central B2C platform for extensive services and knowledge resources using an AI search engine and online shops.
Managed stakeholders at board level to ensure strategic goals and align requirements (requirements analysis for VDELoop).
Led cross-functional teams, including IT, development, and UX design, to ensure a smooth implementation.
Conducted user journeys and use case analyses to optimize usability and customer experience.
Digital/integrated consulting, digital marketing strategy.
Channels: B2C websites, eCommerce.

Mar 2021 - Jun 2021

4 months

Munich, Germany

Campaign Manager

MAN Truck & Bus SE

On assignment for Ray Sono AG.
Strategically planned and implemented the digital "Truck Life Hotels" campaign to promote the MAN Truck service network.
Launched the MAN Driver App.
Executed the "50 Years of MAN" marketing campaign, achieving a 12% reach increase across social media and TV.
Led an interdisciplinary team of 8 experts in UX/UI, social media, and marketing.
Optimized B2B and B2C communication, improving lead conversion rate by 28%.
Marketing project management.
Channels for the Truck Life Hotels campaign: Instagram, website, radio, influencer marketing.

Jan 2020 - Present

5 years 11 months

PO-Proxy for HR Service Delivery Automation via ServiceNow

Sodexo Central Europe

Product ownership as PO-Proxy for implementing ServiceNow HR Service Delivery (HRSD) to digitize internal HR processes and self-service options for employees.
Supported the definition and prioritization of requirements for digital HR services (e.g., onboarding, absences, certificates).
Designed the Employee Service Portal for easy interaction with HR processes – including mobile optimization.
Ensured GDPR compliance and integration with existing HCM systems (e.g., SAP SuccessFactors).
Conducted user acceptance tests (UAT) and trained key users.
Responsible for migrating and relaunching 3 corporate websites (project management for content migration).
Managed various intranets and developed several catering websites.
SEO optimization and content strategy for all DACH markets & EMEA.
Tasks in content migration: agile project management, content migration, platform adaptation.
Tools for HRSD project: ServiceNow HRSD, Confluence, Jira.
Tools for content migration: JAHIA, Sitecore, JIRA/Confluence, MS Teams.

Jan 2018 - Feb 2020

2 years 2 months

Frankfurt, Germany

Director Client Services

ijuice Agentur GmbH

Strategic digital consulting for the Hessian Ministry of Labor (project: 360° digitization).
Developed an omnichannel campaign for citizen communication that increased reach by 300%.
Delivered a digital fair for long-term unemployed and increased placement rate by 27%.
Led 5 major projects with a budget of over €1.5M in public and private sectors.
Managed 12 key accounts, including energy providers & telecommunications.
Developed a new CRM strategy and increased customer lifetime value by 35%.
For the Ministry of Labor: concept & project management of various digital projects, including websites, intranets, an app, digital fair, and digital tools; digital consulting, concept development, and stakeholder management.

Jan 2015 - Dec 2017

3 years

Frankfurt, Germany

Key Account Manager

ijuice Agentur GmbH

Built and managed 10 key accounts, including in Healthcare, Automotive, Retail, Finance, and Tourism.
Optimized cross-selling strategies and increased revenue by 30%.
Managed over 50 digital campaigns, achieving an average engagement rate of 25%.
Introduced a data-driven reporting system that improved campaign management efficiency by 50%.

Apr 2013 - Dec 2014

1 year 9 months

Frankfurt, Germany

Project Manager

ijuice Agentur GmbH

Led 15 digital projects and introduced agile methods (Scrum, Kanban), reducing project timelines by 30%.
Oversaw a multidisciplinary team of 10 experts.
Responsible for migrating and implementing new CMS and CRM systems, increasing conversion rate by 22%.
Conducted 20 workshops and training sessions to prepare teams for new digital tools and processes.
Project for Saurer (HMI for textile machines): project planning, UX design project management, requirements management. Saurer needed a new design for the HMI of their textile machines, which was developed and implemented using an agile approach.
Project for Caterpillar (HMI for oil & gas machines): project planning, UX design project management, requirements management. CAT needed a digital design for the HMI of their gas compression machines; the old analog design was transformed.
Project for Reisebank (internal ordering tool for branches): project management, digital consulting, development of digital marketing strategies, stakeholder management. Managed various digital projects, including websites, eCommerce platforms, and digital tools.

Consultant / Project Lead

DDB Germany / Media One

Project for IDM Tirol: pitch for Media & Creative account. Tasks included: executive steering committee, project planning, resource planning, pitch preparation.

Consultant / Project Lead

Diffferent

Project for Bosch eBikes: pitch for eBike sales platform relaunch. Tasks included: technical concept, pitch preparation, pitch execution.

Summary

I make the complex simple and build bridges between technology, strategy, and business impact. With over 12 years of experience in digital agencies, corporations, and international projects, I support companies in mastering their digital challenges – from AI-driven solutions and agile transformations to optimizing digital processes. I am a generalist with depth.