Samet P. - AI-Consultant

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Flörsheim am Main, Germany

Experience

Jun 2025 - Oct 2025

5 months

Nuremberg, Germany

Hybrid

Technical Product Owner & Rollout Manager for a DMS at Germany's largest government agency

Federal Employment Agency

Within a large-scale digitalization initiative, I took on the responsibility for evolving and rolling out a company-wide document management system (DMS) across more than 95,000 employees. I acted at the interface between the business unit, IT, development teams and external vendors. The goal was to establish an audit-compliant, efficient and user-friendly system for digital document processing. Technologies & Tools: Jira, Confluence, BPMN 2.0, DMS standards (E-Akte compliant), SAFe/Scrum, process analysis, user-centered development, Power BI Achievements & Tasks

Led as Product Owner for the DMS module in an agile multi-team setup
Coordinated the nationwide rollout, including requirements management and roadmap development
Built and maintained the product backlog with a focus on scalability, usability and data protection
Conducted sprint reviews, refinements and stakeholder demos with over 15 involved units
Developed a rollout and training concept for successful adoption in more than 200 agency offices
Introduced a reporting and monitoring dashboard to measure usage success
Worked closely with architecture, QA and operations to ensure integration into the existing system landscape

Aug 2024 - May 2025

10 months

Dubai, United Arab Emirates

AI-Consultant

ENOC

Technical advisor & project manager at Poljects Digital for ENOC
Consulting and technical implementation as part of the group-wide IT security strategy. Focused on implementing a SIEM/SOAR stack based on Palo Alto XSIAM to monitor critical energy infrastructure
Use case: introduction of an AI-based detection & response framework (XSIAM). As part of the client's energy security initiative, we implemented a comprehensive cyber defense system. The goal was early detection and automated response to potential attacks on energy distribution networks
Advised on integration architecture and implemented Palo Alto XSIAM
Set up a 24/7 SOC operation using SOAR technology
Developed over 60 detection use cases (e.g., anomalies in smart grid components, insider threats, suspicious beaconing)
Automated alert tuning based on MITRE ATT&CK mapping and historical incidents
Optimized KPIs for alert fatigue and reduced false positives by 45%
Conducted stakeholder workshops to operationalize the security strategy
Provided technical coaching to internal security analysts on detection engineering tools and playbook automation
Managed project, stakeholder communication, XSIAM implementation, dashboard creation and development of a use case framework
Technologies & Tools: XSIAM, Cortex XDR, SOAR, Splunk, MITRE ATT&CK, Python, REST API, Azure Sentinel, Power BI, Jira, Confluence

Feb 2024 - Mar 2025

1 year 2 months

Frankfurt am Main, Germany

Project Manager for ITSM & ServiceNow Integration

ETL Logistics & BTW Group

Led the ITSM implementation with ServiceNow IT Service Management to standardize and automate incident, problem and change management processes, including a self-service portal for over 400 employees worldwide, automated workflows and Power BI reporting
Managed technical coordination between internal IT teams, external developers and the ServiceNow partner
Developed a central self-service portal for ticket creation for over 400 employees globally
Built automated workflows for escalations and approvals, considering SLA requirements
Created a reporting dashboard for management (integrated with Power BI)
Stakeholder management
Tools: ServiceNow, Power BI, Jira

Nov 2023 - Nov 2024

1 year 1 month

Frankfurt, Germany

Chief of Staff & Product Owner

Lufthansa Airlines

On behalf of Ray Sono AG
Developed a token-based loyalty program for Lufthansa employees within a health app
Led a creative team to implement an occupational health strategy pilot project and managed the intranet in AEM
Introduced a 360° Power BI dashboard that made management decisions 25% more efficient
Implemented an agile governance model that reduced process times by 30%
Rolled out an OKR system
Advised in a high-risk environment to make working groups more productive and collaborative
Organized on-site health events for a total of 10,000 participants
Created cost efficiencies in the healthcare system
Acted as project manager and strategic digitalization consultant for the centralization of the occupational health project: project management, app development, health events, leading agency team, stakeholder management
Channels for the occupational health project: intranet, on-site events, apps, posters, internal communications, town halls, newsletters

Jun 2023 - Jan 2024

8 months

Munich, Germany

Client Service Director

E.ON

On behalf of DDB Germany (interim client service direction and project management)
Responsible for developing 10 data-driven campaigns (various E.ON 360° campaigns including TV, social media and print) with a total budget of €5 million
Implemented a cross-selling approach between tariffs and solutions, increasing conversion rates by 20%
Optimized internal governance models and increased campaign staffing capacity by 14%
Planned and executed sweepstakes campaigns to boost user interaction across 25 million potential households
Branded and developed a new natural gas product (HEMS branding)
Designed and implemented a comprehensive digital marketing strategy for 2 years
Created a 360° dashboard for E.ON Electrip (Power BI platform)
ATL and BTL communication (B2C and B2B)
Digital/integrated consulting
Channels: online, websites, social, TV, radio, DOOH, print, direct mail, in-store promotion, performance marketing

Nov 2021 - Jun 2023

1 year 8 months

Munich, Germany

Digital Project Manager & Agile Scrum Master

Hartmann

On behalf of Ray Sono AG.
Led the design relaunch of the B2C eCommerce shop for hartmann-direct (redesign of the eCommerce platform hartmann direct), increasing sales by 40% within one year.
Optimized the customer journey, reducing checkout abandonment rate by 25%.
Introduced a customizable loyalty program with a 3-tier points system.
Developed an eDetailing app for sales with Salesforce integration, used by 500 sales reps worldwide.
Migrated content from the Bode Science Center to a central knowledge hub with 10,000 pages on the Adobe Experience Manager platform.
Increased brand presence by relaunching the corporate website for Hartmann.
Conducted 50 user interviews and created 6 different customer journeys.
Managed various digital projects, including websites, eCommerce platforms, and digital tools.
Digital consulting, developing digital marketing strategies, stakeholder management.

Mar 2021 - Nov 2021

9 months

Frankfurt, Germany

Product Owner Proxy

VDE

On behalf of Ray Sono AG.
Designed and implemented an AI-based search engine (AI platform VDELoop) for centralized knowledge management.
Created a central B2C platform for extensive services and knowledge resources, using an AI-powered search engine and online shops.
Stakeholder management at executive level to ensure strategic goals and align requirements (requirements analysis for VDELoop).
Led cross-functional teams, including IT, development, and UX design, to ensure seamless implementation.
Conducted user journeys and use case analyses to optimize usability and customer experience.
Digital/integrated consulting, digital marketing strategy.
Channels: B2C websites, eCommerce.

Mar 2021 - Jun 2021

4 months

Munich, Germany

Campaign Manager

MAN Truck & Bus SE

On behalf of Ray Sono AG.
Strategic planning and execution of the digital "Truck Life Hotels" campaign to promote the MAN Truck service network.
Launched the MAN Driver App.
Executed the "50 Years of MAN" marketing campaign, achieving a 12% increase in reach on social media and TV.
Led an interdisciplinary team of 8 experts in UX/UI, social media, and marketing.
Optimized B2B and B2C communication, improving lead conversion rate by 28%.
Marketing project management.
Channels for Truck Life Hotels campaign: Instagram, website, radio, influencer marketing.

Jan 2020 - Present

5 years 11 months

PO Proxy for HR Service Delivery Automation via ServiceNow

Sodexo Central Europe

Product owner proxy for the introduction of ServiceNow HR Service Delivery (HRSD) to digitize internal HR processes and self-service options for employees.
Supported defining and prioritizing requirements for digital HR services (e.g., onboarding, absences, certificates).
Designed the Employee Service Portal for easy interaction with HR processes – including mobile optimization.
Ensured GDPR compliance and integration with existing HCM systems (e.g., SAP SuccessFactors).
Conducted user acceptance tests (UAT) and trained key users.
Responsible for migrating and relaunching 3 corporate websites (content migration project management).
Managed various intranets and developed several catering websites.
SEO optimization and content strategy for all DACH markets and EMEA.
Content migration tasks: agile project management, content migration, platform adaptation.
Tools for HRSD project: ServiceNow HRSD, Confluence, Jira.
Tools for content migration: JAHIA, Sitecore, JIRA/Confluence, MS Teams.

Jan 2018 - Feb 2020

2 years 2 months

Frankfurt, Germany

Director Client Services

ijuice Agentur GmbH

Strategic digital consulting for the Hessian Ministry of Labour (Project: 360° Digitization).
Developed an omnichannel campaign for citizen communication that increased reach by 300%.
Executed a digital fair for the long-term unemployed, boosting placement rate by 27%.
Led 5 major projects with a budget of over €1.5M in the public and private sectors.
Managed 12 key accounts, including energy providers & telecommunications.
Developed a new CRM strategy and increased customer lifetime value by 35%.
For the Ministry of Labour: concept and project management of various digital projects, including websites, intranets, an app, digital fair, and digital tools; digital consulting, concept development, and stakeholder management.

Jan 2015 - Dec 2017

3 years

Frankfurt, Germany

Key Account Manager

ijuice Agentur GmbH

Built and managed 10 key accounts, including in healthcare, automotive and retail, finance, and tourism.
Optimized cross-selling strategies and increased revenue by 30%.
Responsible for over 50 digital campaigns with an average engagement rate of 25%.
Introduced a data-driven reporting system that improved campaign management efficiency by 50%.

Apr 2013 - Dec 2014

1 year 9 months

Frankfurt, Germany

Project Manager

ijuice Agentur GmbH

Led 15 digital projects and introduced agile methods (Scrum, Kanban), reducing project timelines by 30%.
Managed a multidisciplinary team of 10 experts.
Responsible for migrating and implementing new CMS and CRM systems, which increased the conversion rate by 22%.
Conducted 20 workshops and trainings to prepare teams for new digital tools and processes.
Project for Saurer (HMI for textile machines): project planning, UX design, project management, and requirements management. Saurer needed a new design for the HMI of their textile machines, which was developed and implemented in an agile way.
Project for Caterpillar (HMI for oil & gas machines): project planning, UX design, project management, and requirements management. CAT needed a digital design for the HMI of their gas compression machines; the old analog design was transformed.
Project for Reisebank (internal ordering tool for branches): project management, digital consulting, development of digital marketing strategies, stakeholder management. Managed various digital projects, including websites, e-commerce platforms, and digital tools.

Consultant / Project Lead

DDB Germany / Media One

Project for IDM Tirol: pitch for media and creative account. Tasks included: executive steering committee, project planning, resource planning, and pitch preparation.

Consultant / Project Lead

Diffferent

Project for Bosch eBikes: pitch for e-bike sales platform relaunch. Tasks included: technical concept, pitch preparation, and pitch execution.

Summary

I make the complex simple and build bridges between technology, strategy and business impact. With over 12 years of experience in digital agencies, corporations and international projects, I support companies in mastering their digital challenges – from AI-driven solutions and agile transformations to optimizing digital processes. I'm a generalist with depth.