Samet Polat
AI Consultant
Experience
Aug 2024 - May 2025
10 months Dubai, United Arab Emirates
AI Consultant
ENOC
- Technical consultant & project manager at Poljects Digital for ENOC.
- Advisory and technical implementation within the framework of the group-wide IT security strategy. Focus on implementing a SIEM/SOAR stack based on Palo Alto XSIAM to monitor critical energy infrastructures.
- Use case: Introduction of an AI-based Detection & Response framework XSIAM. As part of the client's energy security initiative, a comprehensive cyber defense system was implemented. The goal was early detection and automated response to potential attacks on energy distribution networks.
- Implementation and architectural consulting for the integration of Palo Alto XSIAM.
- Implementation of a 24/7 SOC operation based on SOAR technology.
- Development of over 60 detection use cases (e.g., anomalies in smart grid components, insider threats, suspicious beaconing).
- Automated alert tuning based on MITRE ATT&CK mapping and historical incidents.
- KPI-based optimization reducing alert fatigue and false positives by 45%.
- Conducting stakeholder workshops for the operational implementation of the security strategy.
- Technical coaching of internal security analysts in the use of detection engineering tools and playbook automation.
- Project management, stakeholder communication, XSIAM implementation, dashboard creation, use case framework development.
- Technologies & tools: XSIAM, Cortex XDR, SOAR, Splunk, MITRE ATT&CK, Python, REST API, Azure Sentinel, Power BI, Jira, Confluence.
Feb 2024 - Mar 2025
1 year 2 months Frankfurt am Main, Germany
Project Manager for ITSM & ServiceNow Integration
ETL-Logistik & BTW Gruppe
- Led ITSM implementation with ServiceNow IT Service Management (ITSM) to standardize and automate incident, problem, and change management processes, including a self-service portal for over 400 employees worldwide, automated workflows & Power BI reporting.
- Managed technical coordination between internal IT teams, external developers, and the ServiceNow partner.
- Developed a central self-service portal for ticket creation for over 400 employees worldwide.
- Built automated workflows for escalations and approvals considering SLA requirements.
- Created a reporting dashboard for management (interface to Power BI).
- Stakeholder management.
- Tools: ServiceNow, Power BI, Jira.
Nov 2023 - Nov 2024
1 year 1 month Frankfurt, Germany
Chief of Staff & Product Owner
Lufthansa Airlines
- On behalf of Ray Sono AG.
- Developed a token-based loyalty program for Lufthansa employees within a health app.
- Led a creative team to implement a corporate health strategy pilot project (BGM strategy) and managed the intranet in AEM.
- Introduced a 360° Power BI dashboard that made management decisions 25% more efficient.
- Implemented an agile governance model (developing a governance model) that reduced process times by 30%.
- Rolled out an OKR system.
- Provided consulting in a high-risk environment to make working groups more productive and collaborative.
- Organized on-site events (internal health events) for a total of 10,000 people.
- Developed cost efficiencies in the health system.
- Project manager and strategic consultant for the centralization BGM project: project management, app development, health events, agency team leadership, stakeholder management.
- Channels for the BGM project: intranet, on-site events, apps, posters, internal communication tools, town halls, newsletter.
Jun 2023 - Jan 2024
8 months Munich, Germany
Client Service Director
E.ON
- On behalf of DDB Germany (interim client service direction and project management).
- Responsible for developing 10 data-driven campaigns (various E.ON 360° campaigns including TV, social media, and print) with a total volume of €5M.
- Implemented a cross-selling approach between tariffs & solutions, increasing the conversion rate by 20%.
- Optimized internal governance models and increased campaign staffing capacity by 14%.
- Planned and executed sweepstakes campaigns to boost user interaction for 25 million potential households.
- Branding and development of a new natural gas product (branding of HEMS).
- Designed and implemented a comprehensive digital marketing strategy for 2 years.
- Created a 360° dashboard for E.ON Electrip (Power BI platform).
- ATL and BTL communication (B2C and B2B).
- Digital/integrated consulting.
- Channels: online, websites, social, TV, radio, DOOH, print, direct mail, in-store promotion, performance marketing.
Nov 2021 - Jun 2023
1 year 8 months Munich, Germany
Digital Project Manager & Agile Scrum Master
Hartmann
- On behalf of Ray Sono AG.
- Led the design relaunch of the B2C eCommerce shop for hartmann-direct (redesign of the hartmann direct eCommerce platform), increasing revenue by 40% within one year.
- Optimized the customer journey, reducing checkout abandonment by 25%.
- Introduced a customizable loyalty program with a 3-tier point system.
- Developed an eDetailing app for sales with Salesforce integration, used by 500 sales employees worldwide.
- Migrated content from the Bode Science Center to a centralized knowledge repository with 10,000 pages on the Adobe Experience Manager platform.
- Increased brand presence by relaunching Hartmann's corporate website.
- Conducted 50 user interviews and created 6 different customer journeys.
- Managed various digital projects, including websites, eCommerce platforms, and digital tools.
- Digital consulting, development of digital marketing strategies, stakeholder management.
Mar 2021 - Nov 2021
9 months Frankfurt, Germany
Product Owner-Proxy
VDE
- On behalf of Ray Sono AG.
- Designed and implemented an AI-based search engine (AI platform VDELoop) for centralized knowledge processing.
- Created a central B2C platform for extensive services and knowledge resources, using an AI search engine and online shops.
- Stakeholder management at board level to ensure strategic goals and align requirements (requirements analysis for VDELoop).
- Led cross-functional teams, including IT, development, and UX design, to ensure seamless implementation.
- Conducted user journeys and use case analyses to optimize usability and customer experience.
- Digital/integrated consulting, digital marketing strategy.
- Channels: B2C websites, eCommerce.
Mar 2021 - Jun 2021
4 months Munich, Germany
Campaign Manager
MAN Truck & Bus SE
- On behalf of Ray Sono AG.
- Strategically planned and executed the digital “Truck Life Hotels” campaign to promote the MAN Truck Service network.
- Launched the MAN Driver App.
- Executed the “50 Years MAN” marketing campaign, achieving a 12% reach increase via social media and TV.
- Led an interdisciplinary team of 8 experts in UX/UI, social media, and marketing.
- Optimized B2B and B2C communication, improving the lead conversion rate by 28%.
- Project management for marketing.
- Channels for the Truck Life Hotel campaign: Instagram, website, radio, influencer marketing.
Jan 2020 - Present
5 years 7 monthsPO-Proxy for HR Service Delivery Automation via ServiceNow
Sodexo Central Europe
- Product ownership as PO-Proxy for implementing ServiceNow HR Service Delivery (HRSD) to digitize internal HR processes and self-service offerings for employees.
- Supported definition and prioritization of requirements for digital HR services (e.g., onboarding, absences, certifications).
- Designed the Employee Service Portal for easy interaction with HR processes – incl. mobile optimization.
- Ensured GDPR compliance and integration with existing HCM systems (e.g., SAP SuccessFactors).
- Conducted user acceptance tests (UAT) and trained key users.
- Responsible for migrating and relaunching 3 corporate websites (content migration project management).
- Managed various intranets & developed multiple gastronomy websites.
- SEO optimization and content strategy for all DACH markets & EMEA.
- Content migration tasks: agile project management, content migration, platform adaptation.
- Tools for HRSD project: ServiceNow HRSD, Confluence, Jira.
- Tools for content migration: JAHIA, Sitecore, Jira/Confluence, MS Teams.
Jan 2018 - Feb 2020
2 years 2 months Frankfurt, Germany
Director Client Services
ijuice Agentur GmbH
- Strategic digital consulting for the Hessian Ministry of Labor (project: 360° digitization).
- Developed an omnichannel campaign for citizen communication, increasing reach by 300%.
- Implemented a digital fair for long-term unemployed, raising placement rate by 27%.
- Managed 5 major projects with a budget over €1.5M in public and private sectors.
- Served 12 key accounts, including energy providers & telecommunications.
- Developed a new CRM strategy, increasing customer lifetime value by 35%.
- For the Ministry: conceptualized & managed various digital projects, including websites, intranets, app, digital fair, and digital tools; digital consulting, concept development, and stakeholder management.
Jan 2015 - Dec 2017
3 years Frankfurt, Germany
Key Account Manager
ijuice Agentur GmbH
- Built and led 10 key accounts in healthcare, automotive, retail, finance, and tourism.
- Optimized cross-selling strategies and increased revenue by 30%.
- Responsible for over 50 digital campaigns, with an average engagement rate of 25%.
- Introduced a data-driven reporting system that improved campaign management efficiency by 50%.
Apr 2013 - Dec 2015
1 year 9 months Frankfurt, Germany
Project Manager
ijuice Agentur GmbH
- Led 15 digital projects and introduced agile methods (Scrum, Kanban), reducing project timelines by 30%.
- Managed a multidisciplinary team of 10 experts.
- Responsible for migrating and implementing new CMS and CRM systems, increasing conversion rate by 22%.
- Conducted 20 workshops and trainings to prepare teams for new digital tools and processes.
- Project for Saurer (HMI for textile machines): project planning, UX design project management, requirements management. Saurer needed a new agilely developed and implemented design for the HMI of their textile machines.
- Project for Caterpillar (HMI for oil & gas machines): project planning, UX design project management, requirements management. CAT needed a digital design for the HMI of their gas compression machines; the old analog design was transformed.
- Project for Reisebank (internal ordering tool for branches): project management, digital consulting, development of digital marketing strategies, stakeholder management. Managed various digital projects, including websites, eCommerce platforms, and digital tools.
Consultant / Project Lead
DDB Germany / Media One
- Project for IDM Tirol: pitch for media & creative account. Tasks included: executive steering committee, project planning, resource planning, pitch preparation.
Consultant / Project Lead
Diffferent
- Project for Bosch eBikes: pitch for eBike sales platform relaunch. Tasks included: technical concept, pitch preparation, pitch execution.
Summary
I make the complex simple and build bridges between technology, strategy, and business impact. With over 12 years of experience in digital agencies, corporations, and international projects, I help companies master their digital challenges – from AI-powered solutions and agile transformations to optimizing digital processes. I am a generalist with depth.
Languages
German
Native
Turkish
Native
English
Advanced
Education
Oct 2013 - Jun 2015
Goethe Universität Frankfurt
First State Examination · Economics & Politics, Education, History & Mathematics · Frankfurt, Germany
Oct 2012 - Jun 2017
Goethe Universität Frankfurt
B.A. · Sociology, Political Science & Public Administration · Frankfurt, Germany
Certifications & licenses
PMI Agile Certified Practitioner
Project Management Institute
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