Judith Beyrle - BI & Analytics Consulting

Q: Where is Judith based?

Judith is based in Hofheim am Taunus, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Judith speak?

Judith speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Intermediate), Spanish (Elementary) .

Q: How many years of experience does Judith have?

Judith has at least 7 years of experience. During this time, Judith has worked in at least 4 different roles . The average length of individual experience is 1 year and 1 month . Note that Judith may not have shared all experience and actually has more experience.

Q: What is Judith's latest experience?

Judith's most recent position is BI & Analytics Consulting .

Q: Which industries is Judith most experienced in?

Judith is most experienced in industries like Advertising , Telecommunication , and Professional Services . Judith also has some experience in Manufacturing .

Q: Which business areas is Judith most experienced in?

Judith is most experienced in business areas like Business Intelligence , Marketing , and Information Technology (IT) . Judith also has some experience in Product Development and Operations .

Q: Which industries has Judith worked in recently?

Judith has recently worked in industries like Advertising , Telecommunication , and Professional Services .

Q: Which business areas has Judith worked in recently?

Judith has recently worked in business areas like Business Intelligence , Marketing , and Information Technology (IT) .

Q: What is Judith's education?

Judith holds a Doctorate in Sociology from Zeppelin University Friedrichshafen and a Master in Sociology from University of Trier .

Recommended expert

Hofheim am Taunus, Germany

Experience

Apr 2024 - Present

1 year 11 months

Remote

BI & Analytics Consulting

Analyzing web and campaign performance to derive actionable insights for marketing and growth optimization
Implementing and maintaining tag management solutions to ensure reliable and consistent data collection
Continuously developing and optimizing reporting structures with a focus on scalability and data quality
Conducting regular deep-dive analyses and leading monthly stakeholder sessions to present results and align on optimization measures
Designing and operating end-to-end data flows from collection to visualization
Tools: GA4, Google Tag Manager, Looker Studio, Airbyte, BigQuery

Feb 2024 - Apr 2025

1 year 3 months

Hybrid

Senior Consultant Performance Management

Designing and automating Power BI dashboards for performance management, campaign control, and KPI-based decision making
Translating complex business cases (e.g., project rollouts, price adjustments) into standardized, management-ready KPI systems and reports
Providing advanced analysis, forecasting, and control group views to support commercial steering and short-term planning
Ensuring sustainable use through documentation, training concepts, and structured handover to operational teams
Tools: Power BI, SQL, Excel

Sep 2022 - Aug 2023

1 year

Hybrid

Senior Consultant Performance Management

Designing and automating Power BI dashboards for performance management, campaign control, and KPI-based decision making
Translating complex business cases (e.g., project rollouts, price adjustments) into standardized, management-ready KPI systems and reports
Providing advanced analysis, forecasting, and control group views to support commercial steering and short-term planning
Ensuring sustainable use through documentation, training concepts, and structured handover to operational teams
Tools: Power BI, SQL, Excel

Jan 2022 - Sep 2023

1 year 9 months

Remote

Data Analyst

Setting up and managing end-to-end analysis and interpretation processes for product data
Creating clear, structured product insights reports and deriving recommendations to support marketing and product strategies
Applying analytical methods to promote data-driven decisions aimed at increasing product adoption and market impact
Conducting comprehensive data analyses using Adobe Analytics and other digital marketing tools (e.g., Vico)
Tools: Adobe Analytics, VICO, Power BI, Mouseflow, SAP

Nov 2021 - Feb 2023

1 year 4 months

Hybrid

BI & Analytics Consulting

Providing strategic consulting in web analytics and social media reporting, supporting stakeholders in defining relevant KPIs and decision-relevant insights
Designing and optimizing reporting landscapes to reflect marketing performance, social media effectiveness, and website analytics; developing frameworks for web and campaign analyses
Managing tags and ensuring data quality to guarantee reliable and scalable tracking across digital touchpoints
Tools: Data Studio, Big Query, Pipes, Adobe Analytics, Adobe Launch, Google Analytics, Power BI, Excel

Dec 2018 - Sep 2021

2 years 10 months

On-site

Data Analyst / Senior Data Analyst / Head of Analytics

Overall responsibility for analytics strategy, processes, tools and delivery as well as leading and developing a cross-functional Data & Analytics team
Designing and implementing scalable BI frameworks across retail, ecommerce, e-shop and campaign reporting, such as ecommerce visibility, competitive monitoring, price comparison and rating/review analysis
Leading complex, domain-specific analytics initiatives, e.g. category management models for >120 retail stores (store performance, potential analyses, correlations) as well as end-to-end BI solutions in web analytics, marketing, project and asset management (consumer electronics & real estate)
Responsible for data infrastructure, architecture and governance, from data modeling and ETL processes to visualization (Tableau, Power BI) and stakeholder enablement
Ensuring decision-ready insights for senior management and key clients
Tools: Tableau, Adverity, Excel, Adobe Analytics, Google Analytics, Google Tag Manager, Python, R, Brandwatch, Netbase, Hotjar, Contentsquare, Dexi, Amazon Redshift, Power BI

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (4 years), Professional Services (2 years), Telecommunication (2 years), and Manufacturing (1.5 years).

Advertising

Professional Services

Telecommunication

Manufacturing

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (6.5 years), Marketing (6.5 years), Information Technology (2 years), Product Development (1.5 years), and Operations (1 year).

Business Intelligence

Marketing

Information Technology

Product Development

Operations

Summary

Senior BI/Data Analytics Consultant with comprehensive experience in designing decision-ready BI solutions, KPI frameworks and data models in complex environments with diverse stakeholders.
Strong focus on Power BI, SQL and data modeling; covering the entire analytics workflow from requirements gathering through implementation and validation to handover.
A hands-on yet strategic way of working.
Analytical mindset focusing on actionable insights, viable concepts and powerful BI solutions.

Skills

Business Intelligence & Analytics: Kpi Definition – Dashboard Design & Implementation – Executive & Operational Reporting – Data-driven Decision Support – Stakeholder Consulting
Data Analytics & Modeling: Data Modeling (Star Schema, Semantic Models) – Sql-based Analyses – Data Warehouse & Data Marts – Kpi Logics & Measures (Dax) – Aggregations & Performance Optimization
Bi & Visualization Tools: Power Bi – Tableau – Looker Studio
Data Engineering & Integration: Etl/elt Processes – Data Integration From Heterogeneous Sources – Structuring & Harmonization Of Kpi Definitions – Quality Assurance & Documentation
Marketing & Digital Analytics: Affiliate & Performance Reporting – Web & Campaign Analytics – Conversion Optimization – A/b Testing – Adobe Analytics – Ga4 – Social Listening
Retail & Ecommerce Analytics: Pos Analyses – Sales & Sell-out Statistics – Customer Behavior & Shopper Insights – Category Management – Channel Performance & Campaign Optimization – Pricing & Competitive Monitoring
Python, R, Sql, Spss, Power Bi, Tableau, Looker, Adobe Dynamic Tag Manager, Adobe Launch, Gtm, Adobe Analytics, Ga4, Brandwatch, Talkwalker, Netbase, Hotjar, Contentsquare, Piwik, Dexi, Amazon Redshift, S3, Boldbi, Bigquery, Adverity, Pipes

Languages

German

Native

English

Advanced

French

Intermediate

Italian

Intermediate

Spanish

Elementary

Education

Mar 2011 - Jun 2015

Zeppelin University Friedrichshafen

PhD in Sociology · Sociology · Friedrichshafen, Germany

Oct 2006 - Jul 2010

University of Trier

Master of Arts in Sociology · Sociology · Trier, Germany · very good

Oct 2004 - Jun 2011

University of Trier

Diploma in Educational Science · Educational Science · Trier, Germany · with distinction

...and 2 more

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Judith based?

Judith is based in Hofheim am Taunus, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Judith speak?

Judith speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Intermediate), Spanish (Elementary).

How many years of experience does Judith have?

Judith has at least 7 years of experience. During this time, Judith has worked in at least 4 different roles. The average length of individual experience is 1 year and 1 month. Note that Judith may not have shared all experience and actually has more experience.

What roles would Judith be best suited for?

Based on recent experience, Judith would be well-suited for roles such as: BI & Analytics Consulting, Senior Consultant Performance Management, Data Analyst.

What is Judith's latest experience?

Judith's most recent position is BI & Analytics Consulting.

Which industries is Judith most experienced in?

Judith is most experienced in industries like Advertising, Telecommunication, and Professional Services. Judith also has some experience in Manufacturing.

Which business areas is Judith most experienced in?

Judith is most experienced in business areas like Business Intelligence, Marketing, and Information Technology (IT). Judith also has some experience in Product Development and Operations.

Which industries has Judith worked in recently?

Judith has recently worked in industries like Advertising, Telecommunication, and Professional Services.

Which business areas has Judith worked in recently?

Judith has recently worked in business areas like Business Intelligence, Marketing, and Information Technology (IT).

What is Judith's education?

Judith holds a Doctorate in Sociology from Zeppelin University Friedrichshafen and a Master in Sociology from University of Trier.

What is the availability of Judith?

Judith will be available part-time from February 2026.

What is the rate of Judith?

Judith's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.