Susanne Meier-steen
PO CRM (Part-time)
Experience
Jan 2025 - Present
7 monthsPO CRM (Part-time)
Industrial Insurance
- Responsibility for Dynamics CRM for about 5000 users with a SAFe team
- Reporting to PM
- Global stakeholder management
- Strategic product development
Apr 2024 - Jul 2024
4 monthsSenior Business Analyst / ITSM KPI Implementation
- Process analysis of IT departments
- Identifying suitable KPIs along the business IT services with the teams
- Building target-group specific reports including prototypes
- Preparing handover for technical implementation
Apr 2022 - Dec 2023
1 year 9 monthsPMO Support
Medium-sized Industrial Company
- Advising the international PMO on metrics
- Interpreting the measured project results
Jan 2021 - Dec 2025
3 yearsSenior Business Analyst / Proxy PO Dynamics CRM
Industrial Insurance
- Supporting the SAFe program management
- As-is analysis and to-be modeling of the globally harmonized CRM process
- Identifying and planning stakeholder requirements
- Conceptual solution development
- Assisting in the global rollout of the solution
Oct 2021 - Apr 2022
7 monthsBI Consultant / Business Analyst
Fashion Online Retailer
- Collecting existing reports and metrics
- Independently improving the Analytical Data Mart
- Coaching and sparring with the sales planning lead
- Gathering requirements for needed reports including sample implementations
- Coordinating with all involved departments (procurement, marketing, controlling, IT)
Apr 2021 - May 2021
2 monthsBI Coach
Leasing Bank
- Supporting the implementation of sales controlling in Power BI
- Training the controlling team
- Developing suggestions for improvements
Mar 2021 - Mar 2021
1 monthBI Consultant
Electronics Retailer
- Implementing key management reports in Power BI
- Assisting in optimizing the data foundation
Jan 2020 - Dec 2021
1 yearBusiness Analyst / Requirements Manager (Agile)
Federal Agency
- Facilitating the development of technical solutions with business unit and development
- Managing and executing stakeholder communication
- Conflict management and SLA development
- Supporting and evaluating the pilot phase
- Prioritizing and phasing into release management
- Setting up follow-up projects
Oct 2020 - Nov 2020
2 monthsPower BI Developer “Tableau Migration” (Scrum)
Global Media Group
- Migrating media usage/user behavior reports from Tableau to Power BI
- Advising on self-service BI (coaching on differences between Tableau and Power BI)
Jul 2020 - Sep 2020
3 monthsCoach/BI Consultant “Power BI Migration”
Medium-sized Trading Company
- Advising and implementing the migration of all reporting to Power BI (including warehouse logistics, sales, procurement, controlling and online shop)
Apr 2020 - Sep 2020
6 monthsBusiness Analyst “Retail Intelligence” (Scrum)
Global Car Manufacturer
- Designing and implementing live reporting for an online showroom in Power BI
- Regularly coaching the management team (sales & marketing) on data-driven strategy development
Dec 2019 - Jan 2020
2 monthsConsultant “Retail Intelligence”
Food Retail Chain
- Designing and implementing a monthly retail dashboard with Tableau
- Building and coaching the internal BI team
- Temporarily acting as team lead
Jun 2019 - Sep 2020
1 year 4 monthsConsultant “Call Center”
Sales Consulting
- Advising on performance measurement for outbound B2B campaigns
- Creating various reports (daily, weekly, monthly) for campaign analysis using Access, Excel and Tableau
Oct 2018 - Sep 2020
2 yearsConsultant “Customer Experience”
CRM Consulting
- Conducting order analyses and visualizations for customer experience using Google Analytics and Excel
Apr 2014 - Feb 2016
1 year 11 monthsBI Consultant “Retail Intelligence”
Global German Car Manufacturer
- Defining BI strategy based on company goals
- Reviewing and expanding the existing KPI landscape
- Designing reports and coordinating implementation
- Piloting reports with Qlik Sense
- PMO project controlling
- Leading the interdisciplinary team for organizational, process and technical implementation of a KPI-based permanent improvement process (top 10 markets)
Feb 2012 - Mar 2013
1 year 2 monthsBI Consultant “SAP BO Implementation for CRM”
Consumer Electronics Retail Chain
- Identifying CRM goals
- Reviewing, integrating and expanding the existing KPI landscape
- Formulating requirements for SAP BO from the analytical CRM perspective
Jan 2009 - Feb 2012
2 years 2 monthsProject Lead “CRM Sales Integration” (Scrum)
Global German Car Manufacturer
- Defining role distribution across HQ, market and dealers
- Gathering urgent and long-term needs at different levels (change management)
- Developing an integrated concept including change management
Jan 2009 - Jan 2012
2 years 1 monthProject Lead “Aftersales BI”
Global German Car Manufacturer
- Defining strategic goals for the aftersales area
- Deriving suitable KPIs and integrating a KPI landscape
- Defining reports for HQ, markets and dealers
Jan 2008 - Jan 2012
4 years 1 monthProgram Lead “CRM Strategy 2020” (Scrum)
Global German Car Manufacturer
- Developing the global CRM strategy
- Deriving 20 global CxO level projects
- Defining KPIs and reports for project controlling and operation for all projects
- Leading 5 of those projects: each conducting an operational proof of concept with one or two foreign markets and formulating the business requirements for SAP CRM / SAP BW
Oct 2007 - Apr 2008
7 months France
Data Scientist “Retail distribution”
Global Consumer Electronics Manufacturer
- Determining geographic catchment areas of POS in France and Germany
- Calculating customer volume and potential and ranking POS accordingly with Excel
Jul 2007 - Jan 2012
4 years 7 monthsProject Lead and Data Scientist “Analytical Prospect and Lead Qualification”
Global German Car Manufacturer
- Developing a concept for analytical qualification of inbound prospects based on provided data using SPSS, SQL Server and Excel
- Formulating requirements for implementation in SAP BW / SAP CRM
- Periodic testing and revision, in particular evolving from heuristic to analytical predictive model
Jul 2007 - Jan 2008
7 monthsData Scientist “Customer preference based segmentation”
Bank
- Designing customer segments based on self-expressed content and communication preferences
- Validating and testing with SPSS, SQL Server and Excel
Jun 2007 - Jun 2007
1 monthData Scientist Segmentation
Bank
- Calculating meaningful customer value segments based on transaction data using SPSS, SQL Server and Excel
Jan 2005 - Jul 2007
1 year 7 monthsConsultant Change Management
Global Food Manufacturer
- Developing the stakeholder map
- Designing, implementing and analyzing periodic satisfaction surveys across all stakeholder groups
- Deriving tailored change management measures
Jun 2002 - Jun 2005
3 years 1 monthCRM Consultant “CRM Strategy and Implementation”
Global German Car Manufacturer
- Contributing to the development of the CRM strategy and related subprojects
- Subproject lead “Analytical CRM”: formulating business requirements for SAP CRM and BW
- Implementing a proof of concept with SPSS, SQL Server and Excel
Jan 1999 - Dec 2003
3 yearsAccount Manager Direct Marketing
- Designing, managing and analysing direct marketing campaigns (offline and email/landing page) for companies in telecommunications, consumer electronics and pharma
Summary
Since 2002 I’ve been a CRM and BI consultant with heart and soul – acting as a strategic sparring partner as well as being pragmatic and hands-on.
Languages
German
Native
Spanish
Native
Catalan
Advanced
English
Advanced
French
Elementary
Certifications & licenses
Certified Scrum Master
Data Science
IBM
ITIL4 Foundations
PMP
Requirements Engineering
SAFe PO/PM
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