Mario Tuta
External Lecturer
Experience
External Lecturer
FH Kufstein Tirol – University of Applied Sciences
- Study: Data Science & Intelligent Analytics
- Module: Big Data Processing
External Lecturer
MCI | The Entrepreneurial School®
- Master | International Business & Management:
- Omnichannel Commerce
- Marketing Analytics
- Digital Business Excellence
- MCI Badge:
- Introduction to Data Science
Entrepreneur
InnCubator
Participated in a six-month coaching program for a startup including workshops and mentoring
Creation of a business concept for a startup idea
Development of data and technology strategy
Project Management for implementation of Minimum Viable Product (MVP)
Participated in the second round of “pro weeks”
Placed third place in the final voting
Freelance Data Analyst
Stoic Analytics
Specializing in the management and implementation of Analytics, Big Data, and Data Science projects for medium-sized enterprises in Austria, Germany, and South Tyrol
Key Projects:
RFM Analysis for SAP ERP and Hybris eCommerce data
Data cleaning and processing for web-scraping data in the tourism industry
Prediction model for quality control in manufacturing data
Product sales forecasting for an eCommerce store
Machine learning model to optimize paint quality for superyachts
Image vision for counting honey bees (work in progress)
Acting as External CEO for ATS trade & service GmbH (consumer electronics) in Kundl, Tyrol, overseeing strategic direction and operational excellence
Team Coordinator Advanced Analytics, Big Data and AI
Swarovski
- Project management for implementation of hybrid multi-cloud data lake
- Led projects in predictive maintenance and predictive quality assurance in cooperation with Fraunhofer Austria
- Conducted text mining for Twitter, Instagram, online surveys, and customer service tickets
- Implemented image recognition for Instagram
Senior Consultant Digital Marketing
Swarovski
- Created and implemented SEM strategies for defined digital brand touchpoints
- Planned technical, on-page, and off-page SEO for B2B, B2C, and B2B2C websites
- Executed SEA display campaigns in text and HTML5 with campaign optimization
- Developed direct marketing vision including email landing page optimization, welcome series, content optimization, SMS, and mobile push notifications with omni-channel management using Mapp DMC
- Evaluated customer service ticketing software for telephone, email, chat, online forms, and social
Project Manager
Swarovski
- Led team for implementation of responsive websites from wireframe concept to final CMS integration with backend systems (budget: €1.3 million)
- Created and conducted test scenarios for HTML prototypes
- Consulted on email marketing (permission, content, segmentation, timing, deliverability, A/B testing) with data exchange via SAP CRM, SAS Analytics, and Google Analytics
- Evaluated and implemented global backup and recovery software for production PCs
- Managed digital portfolio including crystals-from-swarovski.com and professional.swarovski.com
Web Project Manager
New Media Solutions GmbH
- Realized high-traffic websites including content management, email marketing, e-commerce, web analytics, social media, and product information management
- Managed multiple projects across industries with annual business volume of €500 000
- Developed digital portfolio: zellamsee-kaprun.com, gastein.com, serfaus-fiss-ladis.at, energynewsmagazine.at
Project Manager
ECCA GmbH - eTourism Competence Center Austria
- Created a reference analysis on Web 2.0 technologies for the Austrian market
- Organized, conducted, and evaluated focus group interviews for Avaloop.com
- Performed usability analysis with cognitive walkthroughs for a booking engine
- Planned a quick response code project for climbing tours in Tyrol including web analytics steps
Web Project Manager
Verein Alpine Gastgeber
- Relaunched a touristic web portal, including EU supplier comparisons and official announcement
- Conducted a customer satisfaction study resulting in:
- +250% visitors and page impressions
- Increase pages per visit from 5.21 to 7.22
- +30% average time on site
Technology Intern Asia Pacific
Mitsubishi FUSO Truck & Bus Corporation
- Created a workflow analysis for external workforce applicants applying via the website
- Acted as liaison between IT teams in Germany and Japan to define a global IT strategy for catalogue management
- Reported directly to level 2 and 3 managers of Daimler
Researcher
eTourism Competence Center Austria
- Conducted statistical analysis on critical success factors of email marketing newsletters and legal framework
- Studied adoption of online portal systems and evaluated web recommender systems using web usage mining
- Analyzed customer acceptance of mobile information systems
- Research resulted in six publications in scientific journals and conference papers
Information Technology System Administrator
Permanent Secretariat of the Alpine Convention
- Administered business network and provided IT consulting
- Managed helpdesk and delivered employee training
Technical Staff
CERATIZIT
- Assisted in pilot plant for direct cementation of tungsten to tungsten carbide
- Produced hard metal prototypes and performed physical and statistical analysis
- Presented results
Summary
Hi, I’m Mario, a freelance Data Analyst & AI Consultant and Founder of Stoic Analytics, helping medium-sized enterprises unlock business growth through data-driven insights and AI-powered solutions.
With over a decade of experience, I specialize in:
- Turning raw data into actionable insights for smarter decisions with Python, SQL
- Building intuitive visualizations with Seaborn, Bokeh, Power BI and Tableau.
- Implementing Big Data solutions with Apache Kafka or Apache Spark.
- Optimizing digital marketing with SEO, SEA, and email strategies.
- Enhancing eCommerce performance with Shopify or WooCommerce
- Guiding projects with Analytics Project Management with frameworks like CRISP-DM, SCRUM, and Kanban and tools like ClickUp, Confluence & JIRA, Asana, Trello, etc.
As a lecturer at MCI and FH Kufstein, I’m dedicated to empowering the next generation of data leaders with real-world expertise.
Let’s collaborate to turn your data into a strategic advantage.
Skills
- Python (Programming Language)
- Sql
- Data Visualization
- Turning Raw Data Into Actionable Insights For Smarter Decisions With Python, Sql
- Building Intuitive Visualizations With Seaborn, Bokeh, Power Bi And Tableau
- Implementing Big Data Solutions With Apache Kafka Or Apache Spark
- Optimizing Digital Marketing With Seo, Sea, And Email Strategies
- Enhancing Ecommerce Performance With Shopify Or Woocommerce
- Guiding Projects With Analytics Project Management With Frameworks Like Crisp-dm, Scrum, And Kanban
- Using Project Management And Collaboration Tools Like Clickup, Confluence, Jira, Asana, Trello
Languages
Education
FH Kufstein Tirol – University of Applied Sciences
Master of Science in Engineering, Data Science & Intelligent Analytics (part-time study) · Data Science & Intelligent Analytics · Kufstein, Austria
University of Innsbruck, School of Management
Master of Business Administration, Business Administration · Business Administration · Innsbruck, Austria
Certifications & licenses
Big Data Foundations: Techniques And Concepts
Data Science Essentials
Level 2 Certificate JTBD+ODI
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