Mario T.
Freelance Data Scientist & AI Consultant
Experience
Oct 2024 - Present
1 year 3 monthsKufstein, Austria
HybridExternal Lecturer
FH Kufstein Tirol – University of Applied Sciences
- Study: Data Science & Intelligent Analytics
- Module: Big Data Processing
Oct 2020 - Present
5 years 3 monthsInnsbruck, Austria
HybridExternal Lecturer
MCI | The Entrepreneurial School®
- Master | International Business & Management: Omnichannel Commerce, Marketing Analytics, Digital Business Excellence
- MCI Badge: Introduction to Data Science
May 2020 - Nov 2020
7 monthsInnsbruck, Austria
HybridEntrepreneur
InnCubator
- Creation of a business concept for a startup idea
- Development of data and technology strategy
- Project management for implementation of Minimum Viable Product (MVP)
- Participated in the second round of “pro weeks”
- Placed third place in the final voting
Nov 2017 - Present
8 years 2 monthsInnsbruck, Austria
HybridFreelance Data Scientist
Stoic Analytics
Specializing in the management and implementation of Analytics, Big Data, and Data Science projects for medium-sized enterprises in Austria, Germany, and South Tyrol
RFM Analysis for SAP ERP and Hybris eCommerce data
Data cleaning and processing for web-scraping data in the tourism industry
Prediction model for quality control in manufacturing data
Product sales forecasting for an eCommerce store
Machine learning model to optimize paint quality for superyachts
Image vision for counting honey bees (work in progress)
Acting as External CEO for ATS trade & service GmbH (consumer electronics) in Kundl, Tyrol, overseeing strategic direction and operational excellence.
Aug 2017 - Mar 2020
2 years 8 monthsWattens, Austria
HybridTeam Coordinator Advanced Analytics, Big Data and AI
Swarovski
- Project management for implementation of hybrid multi-cloud data lake for Swarovski
- Predictive maintenance projects
- Predictive quality assurance in cooperation with Fraunhofer Austria
- Text mining for Twitter, Instagram, online surveys and customer service tickets
- Image recognition for Instagram
Oct 2015 - Jul 2017
1 year 10 monthsHall in Tirol, Austria
Senior Consultant Digital Marketing
Swarovski
- SEM: created and implemented digital marketing strategies for defined digital brand touchpoints
- SEO: planned technical, on-page, off-page optimization for B2B, B2C and B2B2C websites
- SEA: planned and executed display campaigns in text and HTML5 with campaign optimization
- Direct Marketing: email landing page optimization, email welcome series, content optimization, SMS and mobile push notifications, omni-channel management with Mapp DMC
- Evaluated customer service ticketing software for telephone, email, chat, online forms and social media
Feb 2013 - Sep 2015
2 years 8 monthsHall in Tirol, Austria
Project Manager
Swarovski
- Led implementation of responsive websites from wireframe concept to final CMS implementation with backend integration
- Created and conducted test scenarios for HTML prototypes
- Managed project budget volume of €1.3 million
- Business consulting for email marketing: permission, content, segmentation, timing, deliverability and A/B split testing
- Data exchange with SAP CRM, SAS Analytics, Google Analytics
- Global backup and recovery software evaluation and implementation for production PCs
- Managed digital portfolios: crystals-from-swarovski.com, professional.swarovski.com
Jul 2010 - Dec 2012
2 years 6 monthsAustria
Web Project Manager
elements.at New Media Solutions GmbH
- Realized websites with several million visitors per year, including content management, email marketing, e-commerce, web-analytics, social media and product information management
- Managed multiple projects in different branches with a business volume of €500 000 per year
- Managed digital portfolios: zellamsee-kaprun.com, gastein.com, serfaus-fiss-ladis.at, energynewsmagazine.at
Aug 2009 - Jun 2010
11 monthsProject Manager
ECCA GmbH - eTourism Competence Center Austria
- Created a reference analysis on Web 2.0 technologies for the Austrian market
- Organized, conducted and evaluated focus group interviews for the community site Avaloop.com
- Conducted usability analysis with cognitive walkthroughs for end users of a booking engine
- Planned a quick response code project for climbing tours in Tyrol, including web analytics steps
Jan 2009 - Jul 2009
7 monthsWeb Project Manager
Verein Alpine Gastgeber
- Relaunched a touristic web portal, including official announcement within the European Union and supplier comparison
- Conducted a study on customer satisfaction resulting in 250%+ increase of visitors and page impressions, 38%+ increase pages/visit, and 30%+ increase of average time on site
Dec 2007 - Mar 2008
4 monthsTechnology Intern Asia Pacific
Mitsubishi FUSO Truck & Bus Corporation
- Created workflow analysis for external workforce applicants applying via the website
- Acted as middleman between IT in Germany and Japan for defining global IT strategy for catalogue management
- Reported directly to level 2 and 3 managers of Daimler
Jan 2006 - Nov 2007
1 year 11 monthsResearcher
eTourism Competence Center Austria
- Conducted statistical analysis for critical success factors of email-marketing newsletters & legal framework
- Studied adoption of online portal systems, evaluation of web recommender systems with web usage mining, and customer analysis on acceptance of mobile information systems
- Published 6 papers in scientific journals and conference proceedings
Feb 2003 - Jan 2006
3 yearsInnsbruck, Austria
Information Technology System Administrator
Permanent Secretariat of the Alpine Convention
- Business network administration
- IT consulting and helpdesk support
- Employee training
Aug 1997 - Aug 1998
1 year 1 monthReutte, Austria
Technical Staff
CERATIZIT
- Technical assistant for pilot plant for direct cementation of tungsten to tungsten carbide
- Produced hard metal prototypes
- Conducted physical and statistical analysis and presented results
Summary
Hi, I’m Mario, a freelance Data Analyst & AI Consultant and Founder of Stoic Analytics, helping medium-sized enterprises unlock business growth through data-driven insights and AI-powered solutions.
With over a decade of experience, I specialize in:
- Turning raw data into actionable insights for smarter decisions with Python, SQL
- Building intuitive visualizations with Seaborn, Bokeh, Power BI and Tableau.
- Implementing Big Data solutions with Apache Kafka or Apache Spark.
- Optimizing digital marketing with SEO, SEA, and email strategies.
- Enhancing eCommerce performance with Shopify or WooCommerce
- Guiding projects with Analytics Project Management with frameworks like CRISP-DM, SCRUM, and Kanban and tools like ClickUp, Confluence & JIRA, Asana, Trello, etc.
As a lecturer at MCI and FH Kufstein, I’m dedicated to empowering the next generation of data leaders with real-world expertise.
Let’s collaborate to turn your data into a strategic advantage.
Languages
German
NativeEnglish
AdvancedFrench
ElementaryJapanese
ElementaryEducation
Sep 2022 - Feb 2026
FH Kufstein Tirol – University of Applied Sciences
Master of Science, Data Science & Intelligent Analytics · Data Science & Intelligent Analytics · Kufstein, Austria
Oct 1998 - Jun 2009
University of Innsbruck, School of Management
Master of Business Administration, Business Administration · Business Administration · Innsbruck, Austria
Certifications & licenses
Big Data Foundations: Techniques And Concepts
Data Science Essentials
Level 2 Certificate JTBD+ODI
Training ClickUp, Confluence & JIRA, Asana, Trello, etc.
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