Werner Paulin - Industrial Innovation & Digital Product Advisory

Q: Where is Werner based?

Werner is based in Linz, Austria .

Q: What languages does Werner speak?

Werner speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Werner have?

Werner has at least 29 years of experience. During this time, Werner has worked in at least 8 different roles and for 4 different companies . The average length of individual experience is 4 years and 8 months . Note that Werner may not have shared all experience and actually has more experience.

Q: What is Werner's latest experience?

Werner's most recent position is Industrial Innovation & Digital Product Advisory at VarionImpact .

Q: What companies has Werner worked for in recent years?

In recent years, Werner has worked for VarionImpact , NXAI GmbH , and Lenze SE .

Q: Which industries is Werner most experienced in?

Werner is most experienced in industries like Manufacturing and Information Technology (IT) .

Q: Which business areas is Werner most experienced in?

Werner is most experienced in business areas like Product Development , Sales , and Research and Development (R&D) . Werner also has some experience in Marketing , Strategy and Planning , and Customer Service .

Q: Which industries has Werner worked in recently?

Werner has recently worked in industries like Manufacturing and Information Technology (IT) .

Q: Which business areas has Werner worked in recently?

Werner has recently worked in business areas like Product Development , Strategy and Planning , and Research and Development (R&D) .

Recommended expert

Linz, Austria

Experience

Jan 2026 - Present

2 months

Linz, Austria

Industrial Innovation & Digital Product Advisory

VarionImpact

I help industrial companies in strategy and implementation of digital products.
I work with companies that see software, automation, and connected systems as core drivers of growth or are in the process of becoming exactly that. I help organizations turn technological potential into market-relevant solutions by aligning strategy, product thinking, and execution.
My work sits at the intersection of industry expertise, software, and business impact.

Jan 2025 - Dec 2025

1 year

Linz, Austria

Director Business Development and Productisation

NXAI GmbH

Design and structuring of a scalable sales process
Structuring of the complex xLSTM AI technology to support informed internal decision-making
Analysis, evaluation, and expansion of potential target markets
Systematic target customer acquisition

Jan 2018 - Dec 2025

8 years

Bremen, Germany

Head of New Automation Technologies

Lenze SE

Responsible to lead the development of the next generation automation platform called NUPANO®, a revolutionary cloud-based open automation platform which is open to any automation company worldwide
Forming from scratch and leading a corporate start-up style team in Bremen and Pune consisting of very divers multinational team members
Strategic product development in an agile team environment
Requirements engineering based on user stories
Inventor of patent Mosaiq (DE102019121376A1)
Shaping the product portfolio for Lenze’s system segment together with senior sales, product management and R&D executives
Leading an evolutionary change process to transform Lenze’s system development
Speaker at Lenze executive convention and Lenze press conference in 2022

Jan 2011 - Dec 2018

8 years

China

International Sales Manager - Greater China

B&R Industrial Automation

Advisor to the strategic product development of B&R’s engineering platform Automation Studio
Advisor to corporate product marketing
Lecturer as headquarters representative at annual user conferences in China
Lecturer as sales specialist at B&R Global Sales Conference and Chinese sales conference
Lecturer at B&R Global Management Conference
Lecturer at EFAC Assembly Technology Conference in January 2011, Davos, Switzerland: "The future of machine control systems"

Jan 2005 - Dec 2010

6 years

System Architect in Software R&D

B&R Industrial Automation

Responsible for strategic product development, covering process optimization, defining product vision, goals and roadmap
Placed 1st at Vogel Industrial Usability Award 2016 with a graphical 2D representation of a PLC hardware topology developed from 2005 to 2010, which became standard in all engineering tools on the market
Lecturer at User Meeting Austria in 2010
Lecturer at press conference in 2009–2010
Lecturer at summer workshops at HTL Braunau for teachers in technical colleges and universities in 2009
User meeting China from 2008 to present
Planning of product presentation at SPS/IPC-Drives fair in Nürnberg and live product presentation in 2008–2010
Lecturer as product specialist at B&R Global Sales Conference from 2007 to present

Jan 2002 - Dec 2005

4 years

China

Technical Expert at B&R Greater China

B&R Industrial Automation

Technical trainings for local engineers
Target customer acquisition
Technical support for OEM machine builders

Jan 1999 - Dec 2002

4 years

Switzerland

Key Account Agent

B&R Industrial Automation

Managed key accounts for customers in Switzerland

Jan 1997 - Dec 1999

3 years

Software Developer

B&R Industrial Automation

Developed software solutions for customers in the printing and textile industry

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (29 years) and Information Technology (1 year).

Manufacturing

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (24 years), Sales (16 years), Research and Development (14 years), Marketing (12 years), Strategy (8 years), and Customer Service (4 years).

Product Development

Sales

Research and Development

Marketing

Strategy

Customer Service

Summary

I love working in the transition area between market/customers and R&D. My mission is to link software with physical systems to create magic. For me, this is software at its best! My experience spans the machine building industry, covering engineering, R&D, and sales. I never rest; I'm always learning new things. Recently, I've been diving into Blockchain, Ethical hacking, NodeMCU microcontrollers, 1DCNN, and mobile apps. My strengths lie in identifying the USPs of a company or product, creating a vision, aligning people towards this vision, and getting them to work in that direction.

Skills

Digital Transformation
Product Management
Product Strategy
Portfolio Management
Agile Industrial Development
Software Architecture
Platform Architecture
Industrial Automation
Industry 4.0
Industrial Software
Go-to-market Strategy
Organizational Transformation
Leadership In Transformation
Portfolio Strategy
Next-generation Automation
Cloud Architecture
Industrial Iot
Iiot
Change Management
Requirements Engineering
China
Sales
Software-based Automation
Open Automation Platforms
Cloud-edge Architectures
Plc
Sps
Drives
Iec 61131
Fieldbus
Opc Ua Tsn
Competent With Most Microsoft And Apple Programs And Eclipse, Git, Vs Code,…
Programming Languages C/c++, Javascript, Python, Iec61131-3, Dart, Intel-assembler

Languages

German

Native

English

Advanced

Education

Oct 2006 - Jun 2010

University of applied science in Salzburg

Mag.(FH), Business Administration and Information Management · Business Administration and Information Management · Salzburg, Austria

Oct 1992 - Jun 1996

HTBLA Leonding

Technical A-levels with distinction · Telecommunications · Leonding, Austria

Certifications & licenses

Certified Professional for Requirements Engineering Foundation Level

Certified Project Management Associate

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Werner based?

Werner is based in Linz, Austria.

What languages does Werner speak?

Werner speaks the following languages: German (Native), English (Advanced).

How many years of experience does Werner have?

Werner has at least 29 years of experience. During this time, Werner has worked in at least 8 different roles and for 4 different companies. The average length of individual experience is 4 years and 8 months. Note that Werner may not have shared all experience and actually has more experience.

What roles would Werner be best suited for?

Based on recent experience, Werner would be well-suited for roles such as: Industrial Innovation & Digital Product Advisory, Director Business Development and Productisation, Head of New Automation Technologies.

What is Werner's latest experience?

Werner's most recent position is Industrial Innovation & Digital Product Advisory at VarionImpact.

What companies has Werner worked for in recent years?

In recent years, Werner has worked for VarionImpact, NXAI GmbH, and Lenze SE.

Which industries is Werner most experienced in?

Werner is most experienced in industries like Manufacturing and Information Technology (IT).

Which business areas is Werner most experienced in?

Werner is most experienced in business areas like Product Development, Sales, and Research and Development (R&D). Werner also has some experience in Marketing, Strategy and Planning, and Customer Service.

Which industries has Werner worked in recently?

Werner has recently worked in industries like Manufacturing and Information Technology (IT).

Which business areas has Werner worked in recently?

Werner has recently worked in business areas like Product Development, Strategy and Planning, and Research and Development (R&D).

What is Werner's education?

Werner holds a Master in Business Administration and Information Management from University of applied science in Salzburg.

Does Werner have any certificates?

Werner has 2 certificates. These include: Certified Professional for Requirements Engineering Foundation Level and Certified Project Management Associate.

What is the availability of Werner?

Werner is immediately available for suitable projects.

What is the rate of Werner?

Werner's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.