Digital Senior Advisor / Growth & Transformation

• Led the company’s transformation into a shared service center, supporting PropTech Powerhouse e.V. and consortium partners of the SME Digital Center Rhineland, an initiative by the Federal Ministry of Economics and Climate Protection. • Directed the core functions of the company, including strategy, finance, and marketing/sales, alongside overseeing critical administrative functions such as Legal, IT, and HR. • Leveraged strong Team Management abilities to mentor, motivate, and lead cross-functional teams toward reaching company goals. • Developed and executed strategic plans, including AI/digital transformation and new business development initiatives, ensuring sustainable growth, and future-proofing the organization. • Reported financial performance to shareholders through ad hoc analyses, monthly, quarterly, and annual financial statements, while managing budget planning and forecasting processes. • Managed key partner relationships and expanded strategic partnerships to support the company’s growth trajectory. • Developed and implemented a holistic strategy for recruiting, HR, and IT, aligning with the company’s digitalization goals. • Spearheaded a strategy for the digitalization and optimization of internal processes, adopting Lean Administration practices to enhance operational efficiency and reduce costs.

• Global P&L responsibility (triple-digit million €) for the digital in-car service and hardware portfolio of the BMW and MINI brand. • Directed the global portfolio and digital strategy, strategically aligning 3rd party ecosystems (e.g., Apple CarPlay, Android Auto, Amazon Alexa) with BMW’s business objectives to enhance customer experience and drive new revenue streams. Focused on AI-powered digital assistants, Infotainment/Entertainment (e.g., Spotify), Communication/Productivity (e.g., Microsoft Office 365), IoT (e.g., Smart Home), and Digital Charging Solutions/E-Mobility. • Led the successful customer-centric design, implementation and go-to-market of innovative, AI-driven services (e.g., Apple Carplay repositioning, first wireless integration of Google Android Auto, awarded In-Car Skype for Business integration, AI-powered speech extension, Smart Home Integration, real-time personalized news services), enhancing BMW’s competitive positioning in the digital automotive space. • Forged strategic partnerships with Microsoft, Apple, Google, and other leading tech companies to integrate their technologies into BMW’s digital ecosystem, significantly improving user experience, driving revenue growth, and positioning BMW as a leader in digital automotive innovation. • Set up the organizational structure and led a team of 14+ employees as part of BMW’s Connected Company, ensuring alignment with BMW’s long-term digital transformation strategy.

• Led the cross-border sales strategy to drive global M2M and IoT sales growth, managing a virtual team across seven subsidiaries, ensuring alignment with global business objectives. • Restructured and led Deutsche Telekom’s M2M presales organization, optimizing processes to accelerate digital transformation and strengthen global sales performance (team of 16 senior managers). • Optimized cross-segment collaboration, resulting in a significant increase in the deal win rate, contributing over double digit million in additional revenue.

• Led the strategic design and implementation of a consultative selling approach, positioning DTAG as a key innovation partner for clients across industries. • Drove the development of a modular product and service portfolio strategy for Deutsche Telekom’s Key Accounts, leading a team of 3+ consultants to successfully implement the solution across key sales channels, enhancing market penetration. • Assessed new strategic business opportunities, developing market entry strategies and potential business models to drive sector-wide innovation and growth.

• Led the commercial cross-segment (B2C/B2B) setup and go-to-market strategy of mobile data and e-mail services (e.g., BlackBerry, Microsoft Direct Push) in an emerging market, driving technology adoption across key customer segments. • Directed a cross-functional program team of 20+ managers (sales, product management, customer care, terminal management, controlling, and marketing communication) in close collaboration with senior management and executivelevel stakeholders internally and externally (BlackBerry, Microsoft, Nokia). • Evaluated and negotiated business opportunities with global technology suppliers (e.g., BlackBerry, Microsoft, Nokia), driving strategic partnerships in an international context. • Successfully implemented joint marketing programs with suppliers, managing budgets up to €12M p.a., resulting in significant growth of Telekom’s Mobile E-mail business in Germany. • Pushed T-Mobile Germany to the #1 market leader position for BlackBerry Solution Services, maintaining this leadership in a highly competitive market.