Led the company's transformation into a shared service center, supporting PropTech Powerhouse e.V. and consortium partners of the SME Digital Center Rhineland.
Directed core functions including strategy, finance, marketing/sales, legal, IT, and HR.
Mentored, motivated, and led cross-functional teams toward reaching company goals.
Developed and executed strategic plans, including AI/digital transformation and new business development initiatives.
Reported financial performance through ad hoc analyses, monthly, quarterly, and annual financial statements; managed budget planning and forecasting.
Managed key partner relationships and expanded strategic partnerships.
Developed and implemented a holistic strategy for recruiting, HR, and IT.
Spearheaded digitalization and optimization of internal processes using Lean Administration practices to enhance operational efficiency and reduce costs.
Jan 2022 - Present
3 years 7 months
Munich, Germany
CEO & Founder
Innovation4Good - Innovation. People. Technology.
We support CEOs and leaders of innovation-driven companies in successfully transforming with AI, delivering fast, sustainable results focused and with foresight.
With a deep understanding of people, organizations, and technologies, we create real value and guide companies safely through digital transformation.
Our services include:
General Management, Interim-Management, CxO-as-a-service
AI Consulting & Advisory
Entrepreneurship & Venture Building
Digital/AI Transformation
Corporate Innovation
New Business Development & Commercial Strategies
Customer-Centric, Data-Driven Product & Service Design
Strategic Partnerships & Open Innovation Ecosystems
Human-centric Leadership / New Work
Business & Team Coaching
Jun 2021 - Present
4 years 2 months
Berlin, Germany
Independent Advisor
Greentech Alliance
Advising the Greentech Alliance and its members (Greentech companies, top tier VCs, media, and experts from all over the world) on their mission to build disruptive innovations that work towards a more sustainable world to serve next generations
Jan 2017 - Jun 2021
4 years 6 months
Munich, Germany
Global Head of Digital Services
BMW AG
Held global P&L responsibility for the digital in-car service and hardware portfolio of the BMW and MINI brands (200–500 m EUR).
Directed global portfolio and digital strategy, aligning 3rd party ecosystems (e.g., Apple CarPlay, Android Auto, Amazon Alexa) with business objectives.
Focused on AI-powered digital assistants, infotainment/entertainment (e.g., Spotify), communication/productivity (e.g., Microsoft Office 365), IoT (e.g., Smart Home), and digital charging solutions/e-mobility.
Led customer-centric design and launch of AI-driven services (e.g., Apple CarPlay repositioning, wireless Google Android Auto integration, in-car Skype for Business integration, AI-powered speech extension, smart home integration, real-time personalized news services).
Forged strategic partnerships with Microsoft, Apple, Google, and other tech leaders to integrate their technologies into BMW’s digital ecosystem.
Set up organizational structure and led a team of 14+ employees within BMW’s Connected Company.
Jun 2015 - Dec 2016
1 year 7 months
Bonn, Germany
Head of EMEA Presales Internet of Things (IoT)
Deutsche Telekom AG
Led the cross-border sales strategy to drive global M2M and IoT sales growth with a virtual team across seven subsidiaries.
Restructured and led Deutsche Telekom’s M2M presales organization to optimize processes and strengthen global sales performance (team of 16 senior managers).
Optimized cross-segment collaboration, increasing deal win rate and contributing over double-digit million in additional revenue.
Jun 2015 - Dec 2016
1 year 7 months
Bonn, Germany
International Program Lead & Founder, Narrowband IoT Prototyping Hub
Deutsche Telekom AG
Founded and directed DTAG’s Global Narrowband IoT Prototyping Hub using a customer-centric and open innovation approach to accelerate IoT-powered solutions.
Built strategic ecosystems for industry growth; the program remains a blueprint for integrating cutting-edge technologies such as 5G and AI.
Aug 2011 - May 2015
3 years 10 months
Bonn, Germany
Head of After Sales Products & Product Communications, Strategic Area Connected Car/IoT
T-Systems International GmbH
Founded and led the Strategic Innovation Area “Connected Car / Connecting Customers,” a corporate startup initiative reporting directly to the CEO.
Led automotive product management, product communications, and structural setup of the department in a startup environment.
Secured strategic partnerships with leading automotive brands (e.g., BMW, Daimler, VW) for connected car and IoT solutions.
Led conceptual design and implementation of first-to-market automotive after-sales solutions, including BMW Connected Drive Hotspot, MyKIDIO, and Mall2Go.
Apr 2010 - Jul 2011
1 year 4 months
Bonn, Germany
Senior Expert Segment Strategy and Planning, DTAG Key Accounts
Telekom Deutschland GmbH
Designed and implemented a consultative selling approach, positioning DTAG as a key innovation partner across industries.
Developed a modular product and service portfolio strategy for DTAG Key Accounts and led a team of 3+ consultants.
Assessed new strategic business opportunities, developing market entry strategies and business models.
Led go-to-market strategy for “Deutschland LAN,” a B2B flagship product for converged communications.
Led a cross-functional team of 5+ managers/consultants through the product’s market launch.
Exceeded sales targets by securing over 10,000 LAN-port installations in 2011.
Jun 2007 - Mar 2010
2 years 10 months
Bonn, Germany
Senior Expert Mobile Data / Mobile E-Mail
T-Mobile Deutschland GmbH
Led commercial cross-segment (B2C/B2B) setup and marketing of mobile data and e-mail services (e.g., BlackBerry, Microsoft Direct Push).
Directed a cross-functional program team of 20+ managers in collaboration with senior management and external stakeholders (BlackBerry, Microsoft, Nokia).
Evaluated and negotiated business opportunities with global technology suppliers.
Implemented joint marketing programs with suppliers, managing budgets up to €12 m p.a.
Drove Telekom’s Mobile E-mail business to market leadership in Germany.
Dec 2004 - May 2007
2 years 6 months
Königswinter, Germany
CEO & Founder
2M Consulting
Founded and led a boutique consultancy specializing in product management and marketing strategies for the telecommunication sector.
Led strategic projects to enhance product portfolios and marketing effectiveness for telecom companies.
Provided advisory services to clients on digital transformations and commercialization of new technologies.
Summary
20+ years of transformation experience, thereof 13 years on executive / management level
Leadership of global units up to 20 employees / project members and up to triple-digit million € in turnover
Full P&L as CEO / Managing Director in a startup environment, P&L as Head of/ Acting VP in DAX-40 company
Design and implementation of new digital & sustainable business models and corporate strategies
Building and capitalizing on digital platforms, as well as customer-centric, data-driven products & services (digital / sustainable)
New Business Innovation / Corporate Entrepreneurship / Venture Building
Organizational Development (Digital / AI Transformation & Startup Setups): Development of new leadership models and build-up of high-performance organizations
Languages
German
Native
English
Advanced
French
Elementary
Education
Sep 2013 - Aug 2015
Kellogg School Of Management, Northwestern University; WHU - Otto Beisheim School Of Management
Master of Business Administration, Executive MBA · Business Administration · Germany
Sep 2000 - Aug 2004
TH Köln, University Of Applied Sciences
Bachelor of Applied Science · Computer Science / Media Informatics · Germany