Marc Tobias - External Project Lead and Business Model Moderator

Q: Where is Marc based?

Marc is based in Bad Feilnbach, Germany .

Q: What languages does Marc speak?

Marc speaks the following languages: German (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Marc have?

Marc has at least 28 years of experience. During this time, Marc has worked in at least 16 different roles and for 16 different companies . The average length of individual experience is 2 years and 9 months . Note that Marc may not have shared all experience and actually has more experience.

Q: What is Marc's latest experience?

Marc's most recent position is External Project Lead and Business Model Moderator at Mitsubishi Electric Germany .

Q: What companies has Marc worked for in recent years?

In recent years, Marc has worked for Mitsubishi Electric Germany , Kinder der Berge , Liebherr Group , Fraunhofer Gesellschaft , and Econcept – Agency for Sustainable Design .

Q: Which industries is Marc most experienced in?

Marc is most experienced in industries like Education , Professional Services , and Manufacturing . Marc also has some experience in Healthcare , Tourism and Hospitality , and Energy .

Q: Which business areas is Marc most experienced in?

Marc is most experienced in business areas like Strategy and Planning , Project Management , and Product Development . Marc also has some experience in Research and Development (R&D) , Accounting , and Finance .

Q: Which industries has Marc worked in recently?

Marc has recently worked in industries like Education , Professional Services , and Healthcare .

Q: Which business areas has Marc worked in recently?

Marc has recently worked in business areas like Strategy and Planning , Project Management , and Sustainability Management .

Recommended expert

Bad Feilnbach, Germany

Experience

Jan 2022 - Dec 2023

2 years

External Project Lead and Business Model Moderator

Mitsubishi Electric Germany

Advising on the strategic, organizational, and operational development of the new European R&D and Innovation Center
Moderating workshops
Establishing a process to foster an innovation culture

Jan 2021 - Present

5 years 2 months

Co-Founder

Kinder der Berge

Co-founded a social startup using lean startup approaches
Participated in the Social Innovation Lab by SOS Children's Villages and Impact Hub Tyrol
Secured support from foundations and companies
Established partnerships with major university hospitals in Germany and Switzerland

Kinder der Berge offers families and children with cancer, especially from Switzerland and Germany, unique mountain vacations

Jan 2019 - Dec 2021

3 years

External Project Lead and Business Model Implementer LIDIAG

Liebherr Group

Defining and implementing the rollout process for the new LIDIAG diagnostic tool at Liebherr earthmoving technology and cranes
Business models, pricing and license management, communication
Overall responsibility for integration and coordination across 3 divisions, 10 plants, and a cross-functional project team of 20 people
Developing innovation elements and improving cross-departmental processes
Introducing lean innovation, design thinking, and customer journeys as a basis for innovative solutions

Jan 2019 - Dec 2020

2 years

Coach New Innovation Labs and Units

Company in the finance and insurance industry and Company in the energy sector

Coaching new innovation units and supporting the launch of new products for the core business and new business models at the fringe of the core business
Applying design thinking, lean startup, and BMI methods
Designing digital ecosystems and platforms

Jan 2018 - Present

8 years 2 months

Senior In-house Consultant 'New Business Models' and Transfer Strategies

Fraunhofer Gesellschaft

Responsible for developing new business models at the enterprise level and for individual institutes
Conducting business model and strategy workshops with institutes and companies (over 30 per year)
Promoting collaboration with SMEs
Designing regional innovation ecosystems
Providing strategic support for new transfer structures
Developing and rolling out the 'Fraunhofer Transfer Navigator' – a business model and transfer strategy design thinking process and playbook
Working closely with the internal startup/spin-off program 'AHEAD'

Jan 2018 - Dec 2021

4 years

Senior Expert Sustainable Business Models and Policy Development

Econcept – Agency for Sustainable Design

Developing new business models and innovative incentive tools for sustainable biomass heating solutions in the Alpine region with a focus on SMEs (real and virtual)
Using open innovation approaches to raise public awareness
Developing innovative policy approaches

Jan 2018 - Dec 2019

2 years

C-Level Project Lead – Strategy 2025

Liebherr Aerospace France

Leading and facilitating the entire business model development process from analysis and ideation to implementation
Designing and moderating workshops with up to 20 participants including the CEO
Sprint project: From the initial phase to the roll-out of two new enterprise-level business models within one year

Jan 2018 - Dec 2018

1 year

Innovation Process Designer

Munich Transport Company

Designing an open innovation process with the innovation team
Planning the roll-out
Supporting the implementation phase in the first “lighthouse projects”

Jan 2017 - Dec 2017

1 year

Business Model Developer and Service Innovation Specialist

G.I.Z., Sri Lanka

Developing strategy and new business models for GIZ in Sri Lanka
Project management and workshops

Jan 2016 - Dec 2020

5 years

Business Model Innovation Consultant

Chamber of Crafts and various craft SMEs

Roadshow with multiple workshops across Germany to promote business model innovation in the craft sector
Advising on developing new business models with various craft SMEs

Jan 2012 - Dec 2018

7 years

Project Manager and Business Model Expert

Econcept – EU funded “Life+” Project

Supporting SMEs, start-ups, and NGOs in using crowd-based innovation methods
Open innovation internet-based crowdsourcing platform for sustainability challenges
Project management activities and expertise in developing business models for innovative solutions on the platform
Development of concepts for intellectual property rights

Jan 2010 - Dec 2018

9 years

Senior Consultant Innovation Management

BGW AG Consulting – spin off of the Institute of Technology and Innovation Management at the University of St. Gallen

Acquisition and management of bilateral and network consulting projects
Focus areas: open innovation, innovation strategy, business model innovation, innovation culture, lean innovation
Conducting innovation projects in publicly funded programs (EU, Swiss, and Austrian ministries)
Worked across all hierarchy levels and industries from SMEs to large corporations

Jan 2009 - Dec 2010

2 years

Head of Unit “Enterprises and International Markets”

Fraunhofer Association – Institute for International Markets and Innovation Systems (IMW)

Acquisition and project management of national and international projects (e.g., World Bank, BMBF, BMU, WIPO, EC) with project volumes up to €500,000
Applied research on innovation management and the international competitiveness of companies
Budget and personnel responsibility (15 team members)

Jan 2008 - Dec 2009

2 years

Consultant/Project Manager

Consulting and Project Management

Development of a project in Nepal in cooperation with UNDP and MEDEP (Micro-Enterprise Development)

Jan 2004 - Dec 2008

5 years

Doctoral Studies, Chair of Marketing

University of Jena

Development and implementation of a marketing strategy for an innovative product (including target audience analyses, market tests, and cross-media communication)
Commercialization and branding strategies for an innovative high-tech product (Brazil)
Strategy development and CRM in Asia
Project management of a nationally funded project
Doctoral thesis: marketing strategies of innovative SMEs in emerging markets, quantitative study and survey of 250 German SMEs

Jan 1998 - Dec 2004

7 years

Diploma in Business Administration

University of Aachen / University of Toulouse

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Education (21 years), Professional Services (18 years), Manufacturing (8 years), Healthcare (5 years), Tourism (5 years), and Energy (4 years).

Education

Professional Services

Manufacturing

Healthcare

Tourism

Energy

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (23 years), Project Management (20 years), Product Development (12 years), Research and Development (9 years), Accounting (7 years), and Finance (7 years).

Strategy

Project Management

Product Development

Research and Development

Accounting

Finance

Summary

Open-minded and focused senior in-house consultant for 'New Business Models', business model developer, and innovation advisor with extensive workshop moderation experience (online and offline) and a large industry network; fascinated by sustainable innovation, digital and data-driven business models, and (social) startups.

Skills

St.gallen Business Model Navigator
St.gallen Management Model
Design Thinking
Lean Start-up
Crowd-based Innovation
Value Proposition Canvas
Business Model Canvas
Customer Journeys / Innovation Journeys
Digital Transformation Canvas
Ecosystem And Platform Design
Solid Experience In Workshop Moderation, Including C-level Projects
Mediation Skills
Change Management
Project Management Skills
Extensive Coaching Experience (In-person And Virtual)
Strong Analytical Skills In Innovation Management Focusing On Open Innovation Ecosystems, Smart Technologies, Services, And Business Model Innovation
Ms Office Suite – Advanced User
Miro / Conceptboard – Advanced User

Languages

German

Native

English

Advanced

French

Advanced

Education

Oct 2004 - Jun 2008

University of Jena, Chair of Marketing

Doctoral studies · Marketing · Jena, Germany

Oct 1998 - Jun 2004

Aachen; University of Toulouse

Diploma in Business Administration · Aachen, Germany

Profile

Created

January 2025

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marc based?

Marc is based in Bad Feilnbach, Germany.

What languages does Marc speak?

Marc speaks the following languages: German (Native), English (Advanced), French (Advanced).

How many years of experience does Marc have?

Marc has at least 28 years of experience. During this time, Marc has worked in at least 16 different roles and for 16 different companies. The average length of individual experience is 2 years and 9 months. Note that Marc may not have shared all experience and actually has more experience.

What roles would Marc be best suited for?

Based on recent experience, Marc would be well-suited for roles such as: External Project Lead and Business Model Moderator, Co-Founder, External Project Lead and Business Model Implementer LIDIAG.

What is Marc's latest experience?

Marc's most recent position is External Project Lead and Business Model Moderator at Mitsubishi Electric Germany.

What companies has Marc worked for in recent years?

In recent years, Marc has worked for Mitsubishi Electric Germany, Kinder der Berge, Liebherr Group, Fraunhofer Gesellschaft, and Econcept – Agency for Sustainable Design.

Which industries is Marc most experienced in?

Marc is most experienced in industries like Education, Professional Services, and Manufacturing. Marc also has some experience in Healthcare, Tourism and Hospitality, and Energy.

Which business areas is Marc most experienced in?

Marc is most experienced in business areas like Strategy and Planning, Project Management, and Product Development. Marc also has some experience in Research and Development (R&D), Accounting, and Finance.

Which industries has Marc worked in recently?

Marc has recently worked in industries like Education, Professional Services, and Healthcare.

Which business areas has Marc worked in recently?

Marc has recently worked in business areas like Strategy and Planning, Project Management, and Sustainability Management.

What is Marc's education?

Marc holds a Doctorate in Marketing from University of Jena, Chair of Marketing.

What is the availability of Marc?

Marc is immediately available full-time for suitable projects.

What is the rate of Marc?

Marc's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.