Andreas Niegsch
CEO & Co-Founder
Experience
Sep 2020 - Present
4 years 10 months Ulm, Germany
CEO & Co-Founder
ZukunftsMeisterei GmbH
- Business Models | Transformations | Aftercare
- Our aim is to build bridges to the future together with entrepreneurs, owners, and supervisory bodies and to prepare existing business models for the future
Jun 2020 - Mar 2021
10 monthsInterim CEO
Start-up
- Assessment and adaptation of the existing business model for a digital platform for complete wheel monitoring in real-time, determination of the necessary resources including capital as well as operational support of the Executive Board in the development of the business model
- Interim CEO (12/20 – 03/21)
Aug 2019 - Present
5 years 11 months Schaufling, Germany
Interim Management & Advisory, independent
Crossroads Management
- Bridging vacancies at CEO and CSO level on short notice
- Supporting business in critical transformation projects or programs incl. restructuring
- Ensuring future success by proving guidance and leadership through redefining strategies, reframing business or addressing processes and structural issues
May 2015 - Jun 2018
3 years 2 months Bad Homburg, Germany
Regional Managing Director
Bridgestone Deutschland GmbH
- Overall responsibility for the consolidated result of the three entities, Member of the Advisory Boards of portfolio companies in Germany and Austria
- Transformation of the business model and organizational structures, incl. M&A
- Secured market share and EBIT contribution despite extensive changes in the distribution and organizational structures e.g., exchanged > 20% of total workforce
- Increased market coverage by investing in target companies and securing IHS > 20%
- Upgraded quality and performance of critical product lines
- Extended the retail network in Germany from 160 to 800 shops through the set-up of a joint venture
- Aligned sales force structure to customer & channel needs and introduced key account management in B2B
- Improved buy-in ratio of marketing programs and new product ideas (with accelerated execution) by proactively involving business partners
- Enhanced employee engagement by providing clarity on roles, processes and compensation policies
Nov 2013 - Apr 2015
1 year 6 months Brussels, Belgium
Director PBU Consumer Sales Emerging Markets
Goodyear Dunlop Tires Europe B.V.
- Turnover: > € 500 M. Employees: > 200.
- Countries: Denmark, Sweden, Norway, Finland, Baltic States, Russia / CIS, Turkey, Middle East and Africa.
- Responsible for turnover and profit
- Definition and implementation of private brand program for Europe, Middle East and Africa
- Launched new product lines by combining the volume & turnover potential of the Nordics and Russia and collaborating closely with the R&D and Supply Chain teams
- Introduced a second product line in the premium segment exclusively for Turkey, Middle East and North Africa without cannibalizing the existing premium product as well as the premium price segment in Europe
- Ensured required production utilization of selected plants by establishing a platform for private brand programs, resulting in sales of > 1.0 million additional tires p.a.
Aug 2012 - Apr 2014
1 year 9 months Gqeberha, South Africa
Special Project Director SSA
Goodyear Dunlop Tires Europe B.V.
- SSA = Sub-Saharan Africa (Angola, Democratic Republic of Congo, Uganda, Rwanda, Kenya, Tanzania, Zambia, Namibia, Botswana, Zimbabwe, Malawi and Mozambique).
- Responsible for defining and implementing the future business model of Goodyear’s Sales and Service organization in SSA (turnover > €100 M. employees > 900) incl. all relevant M&A activities
- Key emphasis on safeguarding fulfillment of internal & external compliance specifications, particularly in regard to partnerships and own subsidiaries in Africa
- Ensured growth of Goodyear brands in all market segments through compliant 10-year agreements while reducing required working capital by 50% and delivering EBIT of > $10 M
- Orchestrated sale of Sales and Service organizations in SSA to selected distributors in spite of prior carve-out of highly profitable Ultra Large EM business (and transfer to Goodyear SA)
Apr 2010 - Jul 2012
2 years 4 months İstanbul, Turkey
CEO
Goodyear Lastikleri T.A.S
- Turnover: > €450 M. Employees: > 1,200 producing > 6.5 million tires / year.
- Countries: Turkey, Israel, Georgia, Armenia and Azerbaijan.
- Overall responsibility for the listed company, incl. two production sites in Turkey
- Revised the go-to-market strategy, focusing on quality initiatives instead of pure quantity
- Key emphasis on fulfillment of local and US compliance regulations (involving tough action steps) while still respecting the relevance of relationship-oriented business in the local culture
- Increased EBIT by 100% (> €25 M) and quadrupled the share value within 2.5 years
- Drove turnaround of Original Equipment business (OE) leading to EBIT improvement of €10 M
- Improved productivity in production > 10% p.a. by establishing efficient processes and Lean structures
Feb 2006 - Mar 2010
4 years 2 months Prague, Czech Republic
Managing Director Central Southeastern Europe
Goodyear Dunlop Tires Europe B.V.
- Turnover: > €500 M. Employees: > 1,600 producing > 7.5 million tires / year.
- Countries: Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Serbia, Montenegro, Kosovo, Bosnia-Herzegovina, Albania and Macedonia.
- Overall responsibility for the consolidated net operating result of the different entities across the region, incl. the production plant in Slovenia
- Creation of the Central Southeastern Europe Region by integrating 12 countries and their organizations under one management team
- President of the Management Board of Sava Tires in Slovenia (from Oct 2004)
- Grew turnover, EBIT and productivity in production > 10% p.a. as well as the market share by > 3%-points in the premium segment for car & truck tires
- Streamlined organization – reducing staff by 9% – and built up the new region, closely involving 150 employees from Sales, Admin and Factory Management in the change process
- Increased internal & external competitiveness through sustainable cost reduction of €2 M by applying Lean principles and benchmarking while investing nearly €2 M in personnel development and compensation
Oct 2004 - Feb 2006
1 year 5 months Slovenia
Managing Director and President of Management Board
Sava Tires (Tire Manufacturing Company, d.o.o)
- Turnover: > €300 M. Employees: > 1,500 producing > 7.5 million tires / year.
- Countries: Slovenia, Serbia, Bosnia-Herzegovina, Montenegro, Kosovo, Albania and Macedonia.
- Overall responsibility for the company, incl. one production plant
- Project Lead (6 months) managing the development and sign-off of the future organization & business model for Eastern Europe, Middle East and Africa
- Increased EBIT > 10% p.a. and achieved sustainable cost improvements of €1 M in production
- Introduced 355 workdays in production as first company in Goodyear Dunlop Tires Europe
- Ensured market leadership (MS > 30%) in Slovenia and former Yugoslavia
- Increased internal & external competitiveness by introducing KPI-based performance management and Lean principles in production
Jan 2003 - Sep 2004
1 year 9 months Birmingham, United Kingdom
Managing Director
Goodyear Dunlop Tires UK Ltd.
- Turnover: > €700 M. Employees: > 3,000. Countries: England, Scotland, Northern Ireland.
- Overall responsibility for the company, incl. retail chain with 200 stores and three factories
- Turnaround of the entity with a history of chronic loss
- Accomplished full restructuring and turnaround of the company – improved EBIT > €35 M
- Achieved sustainable cost reduction of €24 M by installing strict cost management and reducing the workforce by 30%
- Increased contribution margin by €17 M by critically evaluating all distribution channels and partnerships; discontinued business relations with several partners
- Improved earnings in retail business by €4.5 M in 1.5 years by closing non-lucrative shops and programs
Oct 2001 - Dec 2003
1 year 3 months Brussels, Belgium
Director Marketing and Sales EEMEA Region
Goodyear Dunlop Tires Europe B.V.
- Turnover: > €1.0 Bn. Employees: > 450 in Eastern Europe, Middle East and Africa.
- Responsible for Sales, Product Management and Marketing for the Original Equipment (OE) and Aftermarket business segments
- Redefinition of the strategic direction of the Russian sales company
- Global repositioning of Goodyear and Dunlop brands as a member of the Marketing Management Team alongside the CMO in Akron, OH (USA)
- Increased unit sales by 11% to 16 million units and contribution margin by 25% to €300 M
- Created and introduced a common multi-brand strategy
- Increased unit sales by > 50% and EBIT by 220% in Russia
- Set up dedicated Marketing organizations in each company
Oct 1999 - Dec 2002
2 years 3 months Brussels, Belgium
Sales Director Sales Countries Europe
Goodyear Dunlop Tires Europe B.V.
- Turnover: > €900 M. Employees: > 300. Countries: Italy, Spain, Portugal, Greece, Switzerland, Austria, Benelux, Ireland, Nordics and Baltic States.
- Responsible for Sales, Product Management and Marketing
- Steering of post-merger integration of the Goodyear and Dunlop sales companies as part of the JV between Goodyear Tire and Rubber Company and Sumitomo Rubber Industries
- Increased EBIT by 80% to €85 M and delivered the highest EBIT percentage, ROI and cash flow of all European sales organizations
- Merged formerly competing Goodyear and Dunlop sales companies in 17 countries across Europe with no loss of market share or brand identity
- Transferred contracts from sole sales partners to new, non-exclusive commercial contracts without market share loss
- Determined and implemented an integrated brand strategy, allowing the co-existence and growth of both premium brands (Goodyear, Dunlop) as well as select associated brands
Dec 1998 - Dec 1999
1 year 1 month Hanau, Germany
Head of Foreign Sales Companies
Dunlop GmbH
- Turnover: > €100 M. Employees: > 200. Countries: Netherlands, Switzerland, Austria, Poland, Czech Republic, Slovakia, Hungary and Greece.
- Overall responsibility for the foreign sales organizations and two retail operations in Switzerland and the Netherlands
- Negotiation lead for integrating the foreign sales companies as part of the JV between Goodyear Tire and Rubber Company and Sumitomo Rubber Industries
- Drove turnaround following years of loss making, transforming the foreign sales companies into a positive EBIT contributor (> €5 M) by reframing the businesses and retail operations
- Defined new sales and marketing structures for the European sales countries in the new JV
Feb 1998 - Nov 1998
10 months Waiblingen, Germany
Project Manager - Global Aseptic & Clean-fill Packaging Machines
Robert Bosch GmbH, Packaging Machine Division
Oct 1995 - Jan 1998
2 years 4 months Karlsruhe, Germany
Senior Product Manager - Global Windshield Cleaning and Drive Belts
Robert Bosch GmbH, Automotive Aftermarket Division
Apr 1994 - Sep 1995
1 year 6 months Germany
Regional Sales Manager
Michelin Reifenwerke KGaA
Jan 1992 - Jun 1994
1 year 6 months Karlsruhe, Germany
Head of Trade Marketing Germany
Michelin Reifenwerke KGaA
Jan 1991 - Dec 1992
2 years Karlsruhe, Germany
Sales & Marketing Trainee
Michelin Reifenwerke KGaA
Summary
- Proven success in leading companies and geographical regions (incl. factories) with a turnover of up to €700 M in more than 60 countries in Europe incl. Russia, Turkey, Middle East and Africa
- Responsible for up to 3,000 employees with up to 12 direct reports across 3 levels
- Comprehensive experience in developing and executing sustainable business strategies in various stages of company development, incl. M&A
- Organizational development and change management in a range of cultures and company situations, incl. restructuring and post-merger integration
- Strict and consistent management of cost and performance based on clear KPIs and Lean principles in production, administration and sales
- Competent in shaping constructive interaction and effective negotiations with trade unions, works councils and advisory/supervisory boards in Germany, Austria, Switzerland, Slovenia and Turkey
- Extensive international track record in Sales, Project Management and Product Management in the Aftermarket and Original Equipment business in the tire and automotive supply industry
- Strong focus on customers and solutions coupled with a keen interest in development opportunities driven by digitalization and artificial intelligence
Languages
German
Native
English
Advanced
French
Intermediate
Slovenian
Elementary
Turkish
Elementary
Education
Sep 1986 - Oct 1991
University of Applied Sciences Rosenheim
Diplom-Wirtschaftsingenieur (FH) · Business and Engineering · Rosenheim, Germany
Certifications & licenses
Artificial Intelligence - Advanced Management Training
TU Munich: Chair of Robotics, AI and Real Time Systems and appliedAI Initiative of UnternehmerTUM GmbH and TU Munich
Blockchain - Hype or Innovation
Hasso Plattner Institute
Certified Restructuring and Financial Recovery Consultant
IfUS Institute at SRH University Heidelberg
Competitive Marketing Strategy and Tactics
University of Michigan Business School
Digital Transformation
Univ. of Virginia and the Boston Consulting Group
Excellence Program Supervisory Board Knowledge From A - Z
Frankfurt School of Finance & Management
Finance for Executives
INSEAD
Goodyear Advanced Leadership Program
Cleveland, OH (USA)
Goodyear Leadership Training
The Mahler Company
Impact Skills Course
Leonie Mellinger Personal & Business Impact Coaching
Media & Presentation Skills
Bob Moomey Communications
Mediation Training
Mediator, neustart
Project Management
Business Management Consultants (BMC)
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