Andreas Niegsch
CEO & Co-Founder
Experience
CEO & Co-Founder
ZukunftsMeisterei GmbH
- Business models
- Transformations
- Aftercare
Our goal is to build bridges to the future together with entrepreneurs, owners, and supervisory bodies, and to ready existing business models for what lies ahead
Interim CEO
Start-up digital platform for complete wheel monitoring in real-time
- Assessed and adapted the existing business model, identified needed resources including capital, and provided operational support to the Executive Board in shaping the model
- Interim CEO (12/20 – 03/21)
Interim Management & Advisory
CROSSROADS MANAGEMENT
- Filled CEO and CSO vacancies on short notice
- Supported critical transformation projects and programs, including restructuring
- Ensured future success by guiding and leading strategy redefinition, business reframing, and addressing process and structural challenges
Regional Managing Director, Bridgestone Deutschland GmbH
Bridgestone Europe NV/SA
- Overall responsibility for the consolidated results of three entities; Member of the Advisory Boards of portfolio companies in Germany and Austria
- Transformed the business model and organizational structures, including M&A
- Maintained market share and EBIT contribution despite major changes in distribution and organizational setups
- Expanded market coverage by investing in target companies and securing IHS > 20%
- Improved quality and performance of key product lines
- Grew the retail network in Germany from 160 to 800 shops through a joint venture
- Aligned sales force structure with customer and channel needs and introduced key account management in B2B
- Increased buy-in for marketing programs and new product ideas by proactively engaging business partners
- Boosted employee engagement by clarifying roles, processes, and compensation policies
Director PBU Consumer Sales, Emerging Markets
Goodyear Dunlop Tires Europe B.V.
- Managed turnover and profit for Denmark, Sweden, Norway, Finland, the Baltic States, Russia/CIS, Turkey, the Middle East, and Africa
- Defined and rolled out a private-label program for Europe, the Middle East, and Africa
- Launched new product lines by combining volume and revenue potential of the Nordics and Russia with R&D and Supply Chain teams
- Introduced a second premium product line exclusively for Turkey, the Middle East, and North Africa without cannibalizing existing products
- Ensured production targets by creating a platform for private-label programs, resulting in over 1 million additional tires sold annually
Special Project Director SSA
Goodyear Dunlop Tires Europe B.V.
- Defined and implemented the future business model of Goodyear’s Sales and Service organization in Sub-Saharan Africa including all relevant M&A activities
- Emphasized safeguarding fulfillment of internal and external compliance specifications for partnerships and subsidiaries
- Ensured growth of Goodyear brands through compliant 10-year agreements while reducing working capital by 50% and delivering EBIT of over $10 M
- Orchestrated sale of Sales and Service organizations in SSA to selected distributors
CEO
Goodyear Lastikleri T.A.S.
- Overall responsibility for the listed company including two production sites in Turkey
- Revised go-to-market strategy focusing on quality initiatives
- Ensured fulfillment of local and US compliance regulations while respecting relationship-oriented business culture
- Increased EBIT by 100% and quadrupled share value within 2.5 years
- Drove turnaround of Original Equipment business leading to EBIT improvement of €10 M
- Improved productivity in production by over 10% per annum by establishing efficient processes and Lean structures
Managing Director Central Southeastern Europe
Goodyear Dunlop Tires Europe B.V.
- Overall responsibility for consolidated net operating result across 12 countries including production plant in Slovenia
- Created the Central Southeastern Europe region by integrating organizations under one management team
- Served as President of the Management Board of Sava Tires in Slovenia since October 2004
- Grew turnover, EBIT and productivity in production by over 10% per annum and increased market share by over 3 percentage points in the premium segment
- Streamlined organization reducing staff by 9% and involved 150 employees in change process
- Achieved sustainable cost reduction of €2 M and invested nearly €2 M in personnel development
Managing Director and President of Management Board
Sava Tires
- Overall responsibility for the company including one production plant
- Project lead managing development and sign-off of future organization and business model for Eastern Europe, Middle East and Africa
- Increased EBIT by over 10% per annum and achieved sustainable cost improvements of €1 M in production
- Introduced 355 workdays in production as first company in Goodyear Dunlop Tires Europe
- Ensured market leadership with market share over 30% in Slovenia and former Yugoslavia
- Introduced KPI-based performance management and Lean principles in production
Managing Director
Goodyear Dunlop Tires UK Ltd.
- Overall responsibility for the company including retail chain of 200 stores and three factories
- Turnaround of the entity with a history of chronic loss
- Achieved full restructuring and improved EBIT by over €35 M
- Delivered sustainable cost reduction of €24 M by strict cost management and reducing workforce by 30%
- Increased contribution margin by €17 M through critical evaluation of distribution channels and partnerships
- Improved retail earnings by €4.5 M in 1.5 years by closing non-lucrative shops and programs
Director Marketing and Sales EEMEA Region
Goodyear Dunlop Tires Europe B.V.
- Responsible for Sales, Product Management and Marketing for OE and Aftermarket segments in Eastern Europe, Middle East and Africa
- Redefined strategic direction of the Russian sales company
- Participated in global repositioning of Goodyear and Dunlop brands as member of the Marketing Management Team
- Increased unit sales by 11% to 16 million units and contribution margin by 25% to €300 M
- Created and introduced a common multi-brand strategy
- Increased unit sales by over 50% and EBIT by 220% in Russia
- Established dedicated marketing organizations in each company
Sales Director Sales Countries Europe
Goodyear Dunlop Tires Europe B.V.
- Responsible for Sales, Product Management and Marketing across Italy, Spain, Portugal, Greece, Switzerland, Austria, Benelux, Ireland, Nordics and Baltic States
- Steered post-merger integration of Goodyear and Dunlop sales companies
- Increased EBIT by 80% to €85 M and delivered highest ROI and cash flow in European sales organizations
- Merged competing sales companies in 17 countries without market share loss
- Transferred contracts from sole partners to non-exclusive agreements without losing market share
- Implemented integrated brand strategy for Goodyear, Dunlop and associated brands
Head of Foreign Sales Companies
Dunlop GmbH
- Overall responsibility for foreign sales organizations and two retail operations in Switzerland and the Netherlands
- Led negotiations for integrating foreign sales companies as part of JV between Goodyear Tire and Rubber Company and Sumitomo Rubber Industries
- Transformed foreign sales companies into a positive EBIT contributor by reframing businesses and retail operations
- Defined new sales and marketing structures for European sales countries
Project Manager - Global Aseptic & Clean-fill Packaging Machines
Robert Bosch GmbH
Senior Product Manager - Global Windshield Cleaning and Drive Belts
Robert Bosch GmbH
Regional Sales Manager - Saxony and parts of Brandenburg/Thuringia
Michelin Reifenwerke KGaA
Head of Trade Marketing Germany
Michelin Reifenwerke KGaA
Sales & Marketing Trainee
Michelin Reifenwerke KGaA
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (27.5 years), Manufacturing (22 years), Professional Services (6.5 years), and Information Technology (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (15.5 years), Sales (14.5 years), Operations (11.5 years), Marketing (10.5 years), Project Management (8.5 years), and Production (8 years).
Summary
- Proven success in leading companies and geographical regions (including factories) with a turnover of up to €700M in more than 60 countries across Europe, including Russia, Turkey, the Middle East, and Africa
- Responsible for up to 3,000 employees with up to 12 direct reports across 3 levels
- Extensive experience in developing and executing sustainable business strategies at various stages of company growth, including M&A
- Organizational development and change management in diverse cultures and company scenarios, including restructuring and post-merger integration
- Rigorous and consistent cost and performance management based on clear KPIs and Lean principles in production, administration, and sales
- Skilled in fostering constructive engagement and conducting effective negotiations with trade unions, works councils, and advisory/supervisory boards in Germany, Austria, Switzerland, Slovenia, and Turkey
- Broad international track record in Sales, Project Management, and Product Management in the aftermarket and original equipment sectors of the tire and automotive supply industry
- Strong customer and solution focus with a keen interest in growth opportunities driven by digitalization and artificial intelligence
Languages
Education
University of Applied Sciences Rosenheim
Diploma in Industrial Engineering (FH) · Business and Engineering · Rosenheim, Germany
Certifications & licenses
Artificial Intelligence - Advanced Management Training
TU Munich: Chair of Robotics, AI and Real-Time Systems and appliedAI Initiative of UnternehmerTUM GmbH and TU Munich
Blockchain - Hype or Innovation
Hasso Plattner Institute
Certified Restructuring and Financial Recovery Consultant
IfUS Institute at SRH University Heidelberg
Competitive Marketing Strategy and Tactics
University of Michigan Business School, Ann Arbor, MI (USA)
Digital Transformation
University of Virginia and The Boston Consulting Group (BCG)
Excellence Program “Supervisory Board Knowledge from A to Z”
Frankfurt School of Finance & Management
Finance for Executives
INSEAD, Singapore
Goodyear Advanced Leadership Program
Cleveland, OH (USA)
Goodyear Leadership Training
The Mahler Company, Ridgewood, NY (USA)
Impact Skills Course
Leonie Mellinger Personal & Business Impact Coaching, England
Media & Presentation Skills
Bob Moomey Communications, Williamsburg, VA (USA)
Mediation Training
Mediator, neustart, Berlin, Germany
Project Management
Business Management Consultants (BMC), Istanbul, Turkey
Profile
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