Chris W.

Freelance Project Manager

Oberasbach, Germany

Experience

Jan 2025 - Present
1 year
Germany
Hybrid

Lecturer in CRM and Project Management

IU Internationale Hochschule

Freelance lecturer for:

  • CRM: Customer lifecycle, customer journeys, omni-channel strategies, lead management, churn prediction and churn management, customer satisfaction, NPS, CSAT, deep learning, AI,

  • (IT-) Project Management: Agile vs. Hybrid vs. Waterfall, PRINCE2, SCRUM, SAFe, stakeholder management, risk management, quality management, change management, project reporting, team development,

Jan 2022 - Present
4 years
Oberasbach, Germany
Hybrid

Freelance Senior Project Manager

Chris Willmanns Consulting

  • Digital transformation
  • (IT-) Project management and PMO leadership: requirements engineering, stakeholder management, project steering, SCRUM, SCRUM Master, SAFe, PRINCE2, program management, project management, communication & change management, JIRA, Confluence, project reporting setup, quality assurance
  • CRM: strategy, design & implementation, provider selection, design thinking
  • Lead management: customer journeys, conversion optimization, sales funnel, omni-channel,

Project examples:

  • Interim customer management lead --> efficiency improvement, restructuring customer service + existing customer sales (retail/online service)
  • PMO lead of a corporate transformation program with >2000 program employees (telecommunications)
  • Product owner for international rollout of digital products (retail)
  • Project manager for partner management & commissioning as part of a corporate transformation (telecommunications): backlog management, requirements engineering, timeline management, stakeholder management
  • Go-to-market/product management process optimization (telecommunications): BPMN, automation, process optimization from >2 weeks to <24h
  • Churn prediction and churn management in existing customer management
  • PMO leadership: post-merger product/customer migration
  • CRM department setup (automotive manufacturer): team setup, change management, process view instead of product focus, CRM system setup & implementation
  • Service retention cost optimization (increased CLV, telecommunications) via NBA/NBO logic and commission optimization.
Jan 2019 - Dec 2022
4 years

Managing Director

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  • Building and expanding a legal-tech startup with two focus areas
  • B2C: content & service provider (ISP) for legal questions & issues, including lawyer referral
  • Setup of the entire funnel/customer experience (internal & as service provider for law firms), including opt-in/consent management.
  • Conversion and customer journey optimization
  • Affiliate program/concept setup / performance channels
  • SEO optimization (including AI-supported content creation)
  • Traffic increase from 10,000 to >200,000 unique visitors per month
  • B2B: CRM & lead management software provider (SaaS), including content management.
  • Head of IT, customer experience, product management, marketing (SEO/SEA, TV, radio, offline campaigns)
  • Leading 20 employees, managing suppliers
  • Development of digital products/services/software using SCRUM
Jan 2013 - Dec 2019
7 years

Management Consultant

Iskander Business Partner

  • (IT-)Project Manager, Product Owner, Scrum Master

Consultant

Chris Willmanns Consulting

  • Project: SRC Reduction (Industry: ICT, Duration: 5 months)
  • Reducing service retention costs for existing customers (CLV-based)
  • Analysis, solution concept design and implementation
  • Introduction of a value-based commission model for sales reps in the existing customer environment
  • Setting up a cross-departmental KPI/performance report for senior management
  • Designing the optimization of an existing Next Best Offer tool for sales

Interim Manager/Division Head

Chris Willmanns Consulting

  • Project: Set up existing customer management (Industry: reservation system provider for restaurateurs, Duration: 6 months)
  • Reorganization of existing customer management
  • Loyalty program management; CRM setup & expansion (Loyalty Program, Customer Experience, Consent Management)
  • End-to-end setup/optimization of customer communication (B2C & B2B) across all channels, incl. loyalty program setup
  • Setup churn management (including churn prediction, reporting, etc.)

Head of PMO

Chris Willmanns Consulting

  • Project: RAITT (Digital transformation program Telco) (Industry: ICT, Duration: 12 months)
  • Transformation of the entire IT landscape; introduction of Salesforce Vlocity, incl. migration of (customer and telco) data
  • Optimization of project management (capacity planning, introduction of end-to-end reporting (scope & progress))
  • KPI setup & implementation for program success measurement (Salesforce / Tableau); Scrum Master
  • Project management (Scrum + SAFe; scope planning & challenge)
  • Stakeholder management; decision templates
  • Governance setup, optimization & implementation

PMO Lead

Chris Willmanns Consulting

  • Project: K2 (Industry: ICT, Duration: 6 months)
  • Took over the project management office as part of migrating the entire tariff portfolio to a new tariff structure, incl. system transition for a telecommunications provider
  • Adaptation of opt-in/consent setup for contract migration
  • Budget controlling, risk management, progress measurement, setting up & optimizing governance & process organization
  • Introduction & setup of project management tool (JIRA/Confluence)
  • Defining actions & creating decision templates
  • Managing the PMO
  • Stakeholder management

Product Owner

Chris Willmanns Consulting

  • Project: Virtual Agent (Industry: ICT, Duration: 5 months)
  • The client wanted to expand their self-service strategy. In this context, a virtual agent was to be implemented on the website to answer customer questions interactively.
  • Selecting the service provider and defining the scope
  • Taking on the role of Product Owner on the business side
  • Leading & managing the project from design (design sprints) through soft launch
  • Training setup & execution

Project Manager

Chris Willmanns Consulting

  • Project: CRM push (Industry: automotive manufacturer, Duration: 6 months)
  • CRM organization setup: team, IT/infrastructure (Salesforce), OKRs
  • Setup & optimization of consent management for digital services
  • Setup of CRM strategy
  • Loyalty Program Setup
  • Proposition Development
  • Introduction of relevant KPIs
  • Concept: CLV-based next-best-offer logic

Project Manager

Chris Willmanns Consulting

  • Project: Hardware 24h (Industry: ICT, Duration: 7 months)
  • Digitalization & optimization of product and campaign launch processes
  • Shortening time-to-market by up to 90%
  • Documentation of current processes & design of target processes
  • Management of IT projects (5) for process optimization (Scrum Master, multi-project management)

Project Manager, Scrum Master

Chris Willmanns Consulting

  • Project: Legal Tech Customer Service (Industry: Legal Tech, Duration: 2.5 months)
  • Setup/optimization of call center department, including processes, IT & staffing
  • The client (provider of legal services) needed to scale services & solutions by digitizing & professionalizing customer service
  • Design of entire customer service processes (lead flow, handling) & organization (team setup, escalation management, etc.)
  • In this context, the existing CRM and call management software was adapted to new requirements; setup & optimization of the Scrum project management method

Project Manager, Scrum Master

Chris Willmanns Consulting

  • Project: JIRA implementation (Industry: ICT, Duration: 4 months)
  • Introduction of a project management tool
  • Solution: JIRA, chosen because JIRA was already partly used in the client's organizational units
  • Analysis and gathering of requirements; technical coordination and implementation for project management
  • Stakeholder management with other business units and design of a cross-departmental implementation of project management and reporting requirements
  • Setup & delivery of training for employees

Project Manager, Scrum Master

Chris Willmanns Consulting

  • Project: Special Forces Implementation (Industry: ICT, Duration: 5 months)
  • The client had to manage an increased volume of projects (multi-project management)
  • Managed 7-8 parallel projects (each with a budget of €50k to €150k)
  • RTI (Project Manager): feasibility check for a sales automation software (including vendor selection, business case & use-case definition)
  • Digital Care/eCare: improvement and expansion of eCare offerings for customers, including opt-in management (Scrum Master)
  • Speech analysis (Project Manager): implementation of a speech analysis tool from test phase to live operation (Scrum Master)

Rollout Manager / Project Manager

Chris Willmanns Consulting

  • Project: HoReCa international rollout (Industry: e-commerce / hospitality, Duration: 5 months)
  • Rolling out the company's first digital products (focus on restaurants/hotels) to country subsidiaries (go-to-market strategy)
  • Designing and owning the rollout plan, onboarding countries, planning and implementing sales channels, and managing operational support for country subsidiaries
  • Managing product development for sales and CRM software (Salesforce-based) as product owner
  • Optimizing customer service processes (B2B)

Support & Sparring Partner for Executive Management

Chris Willmanns Consulting

  • Project: NEXT (Industry: ICT, Duration: 7 months)
  • Set up and design of a subsidiary for IoT and Big Data Analytics business models
  • Proposition development
  • Design of finance, HR, operations, IT, and guiding principles

Subproject Lead

Chris Willmanns Consulting

  • Project: Digital Care (Industry: ICT, Duration: 2 months)
  • The client wanted to expand their self-service strategy. In this context, the Digital Care project was launched, focusing on digitizing self-service and knowledge management
  • Took over the "Quick Wins" stream
  • Conceptualization and prioritization of topics within the stream (Digital Invoice, Set-Up New Phone, Network Problems, Third-Party Blocking)
  • Training setup & delivery

Summary

I bring over a decade of hands-on experience in project management, digital transformation, and operational leadership. I have built and optimized processes across industries such as ICT, legal tech, e-commerce, and telecommunications. My work spans strategy development, CRM implementation, agile & waterfall project steering, and customer service modernizations, always aiming for efficiency and innovation.

I have led large teams and complex programs, ensuring seamless digital solutions and clear performance guidelines. With a solid background in both consultancy and executive roles, I focus on delivering real value through practical, sustainable change.

Languages

German
Native
English
Advanced
Spanish
Elementary
French
Elementary

Education

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B.A. International Management · International Management

IE Business School Madrid

Master in Management, specialization in Digital Business · Madrid, Spain

Certifications & licenses

PMP Ready

PRINCE2

Scrum Master

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