Jörg Rentrop

Neurolinguistic Brand Development®, Marketing and Brand Communication Consultant

Jörg Rentrop
Nußdorf am Inn, Germany

Experience

Mar 2023 - Mar 2025
2 years 1 month
Hamburg, Germany

Co-Marketing Director and Interim Marketing Lead

HWP Handwerkspartner

  • Developing brand, marketing, and communication strategies
  • Managing agencies and handling copywriting
  • Management consulting and coaching
  • Interim Marketing Lead since 2025-02 with personnel responsibility
May 2022 - Jul 2025
3 years 3 months
Berlin, Germany

Brand and Marketing Consultant

GTB Unternehmensgruppe

  • Brand development and marketing consulting
  • Employer branding
  • Implementation with a team of freelance specialists
Jan 2022 - Present
4 years 1 month

Brand Developer and Communications Consultant

Hameln Tourismus GmbH

  • Brand development
  • Communication consulting
  • Copywriting
Jan 2019 - Dec 2020
2 years

Brand Consultant

Sana Kliniken AG

  • Building a brand network, including brand identity and architecture development
  • Positioning of four corporate brands
  • Planning and executing market and product launches
  • Brand management and brand communication
Jan 2014 - Present
12 years 1 month

Consultant

Neurolinguistische Markenentwicklung®

  • Consulting and implementing brand identities and communication using neurolinguistic methods
Jan 1999 - Dec 2014
16 years

Freelance copywriter, concept developer, creative director and brand consultant

Self-employed

  • Development of texts and concepts for leading national and international advertising agencies and SMEs
Jan 1992 - Dec 1999
8 years

Copywriter

Boebel, Adam/BBDO Advertising Agency

Jan 1992 - Dec 1999
8 years

Copywriter

Frese & Wolf/D'Arcy Advertising Agency

Jan 1992 - Dec 1999
8 years

Senior copywriter

Ogilvy & Mather Advertising Agency

Summary

As a brand strategist, I combine brand development and neurolinguistics in a hands-on way.

For brand identities that stand out with clear positioning.

For marketing and brand management with more momentum.

And for brand communication that works because it inspires people.

Over 250 brand developments, positioning projects, campaigns, and marketing initiatives for more than 100 international and national advertising agencies and companies across various industries, including leading DAX and Fortune 500 firms. Certified as an NLP coach and NLP hypnosis coach by Dr. Richard Bandler of the Society of NLP. Awarded by the ADC. Mini MBA in Marketing and Brand Management with Prof. Mark Ritson. Over 25 years of success in brand strategy, brand management, and brand communication.

Languages

German
Native
English
Advanced
French
Elementary

Education

Friedrich-von-Bodelschwingh-Gymnasium

Bielefeld, Germany

Carl-Severing-Fachoberschule

Graphic Design · Bielefeld, Germany

Certifications & licenses

NLP-Coach

Society of NLP

NLP Hypnosis Coach

Society of NLP

Mini MBA Brand Management

Marketingweek, Prof. Mark Ritson

Mini MBA Marketing

Marketingweek, Prof. Mark Ritson

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