Brand Builder

Founder & Managing Director

Goal And Solution Oriented

Competent (Professional And Social)

Strategically Minded Leader

Decisive

Open To Change

Creative And Authentic

Broad Industry Experience

Aligning Marketing Strategy With Digital And Corporate Strategy

Developing Communication Strategies For Multiple European Countries

Customer & Sales Communication

Expert In Sales Support Across Europe

Communication And Visibility Concepts For Large Customer Structures

B2b Marketing

Digital Marketing

Corporate Branding

Employer Branding

Brand Management

Sponsorship & Brand Activation

Sustainability Strategy

Industry Experience In Crafts, Manufacturing, Services, Fashion, And Retail

Leadership Responsibility For More Than 30 Employees

Personnel And Team Development

Managing Interdisciplinary And International Teams

Selecting And Overseeing External Agencies And Service Providers

Developing And Implementing Cultural Change Processes

Participation In Company-wide Strategy Committees

Project Management In Marketing And Sales Projects

Functional Leadership In Matrix Organizations (E.g., Websites, Lead Management, Brand Management, Content Marketing, Marketing Literature)

Setting And Reviewing Targets

Managing Global Communication Strategies

Developing Brand Architectures

Re-framing Strategies

Hidden Champion Strategies

Creative And Innovative Brand Development Strategies

Brand Identity (Corporate Identity, Brand Guidelines)

Developing Employer Reputation Programs And Employee Engagement

Visibility Programs

Corporate Branding Including Company Brand Redesign

Developing Vision & Mission

Working On Corporate Culture

Basic Knowledge Of Trademark Law

Brand Experience Management / Brand Journey

Developing And Managing B2b Marketing Strategies

Digital Marketing And Location Marketing

Sponsorship Marketing And Corporate Partnership Programs

Trade Association Marketing (National To District Level)

Marketing Controlling

Retail Marketing

Market Research, Market And Competitor Analysis

Building Competitive Intelligence

Developing Customer Profiles, Profiling Systems, And Sell Sheets

On- And Offline Media Mix

Designing Image And Target Group Campaigns

Sea And Media Advertising

Sponsorship Concepts

Developing Overall Concepts For Decentralized Structures

Building Networks In Sports, Crafts, Manufacturing, Tv, And Research

Digital Lead Generation

Building And Managing Digital Sales Funnels

Developing And Launching Online Shops

Coordinating Social Intranets

Designing Multilingual Websites

Seo Concepts

Building Corporate Platforms And Customer Portals

Internal And External Corporate Communication

Crisis Communication

Public Relations And Pr Agency Management

Implementing Mobile Social Intranet Solutions

Consistent Communication Along The Customer Journey

Customer Experience Management (Cx)

Supporting Hr In Recruiting, Searching, And Active Sourcing

Sustainability Communication Including Csr Reporting

Building And Coordinating European Social Media Channels

Building And Managing Content Hubs

Developing Concepts For Corporate Social Engagement

Coordinating And Ensuring Follow-up Of Qualified Leads

Training Sales Teams (Products And Communication)

Acquiring And Managing New Customers

Planning And Managing Trade Shows And Events

Sales Support For Large Sales Teams

Planning And Managing Association Events

Creating Extensive Sales Materials And Catalogs

Managing Regular Marketing Mailings

Developing Kpi Frameworks

Budget Planning And Control

Setting Up Monthly Reporting

Initiating And Managing Holistic Brand Processes (Corporate Brand)

Supporting Product Launches

Transforming Marketing And Communication Departments As Part Of The Digital Strategy

Event Organization And Moderation At Events

Optimizing Processes With External Suppliers

Developing Internal Ordering Systems For Marketing Equipment

Creating Structures For Efficient In-house Agencies

Digital Publishing: Adobe Creative Suite (Pdf Creator, Scan), Microsoft Office (Word, Excel, Powerpoint, Onenote), Apple (Pages, Numbers, Keynote), Jammer, Ms Project, Wikipedia, Miro

Digital Advertising: Mynewsdesk, Canva, Typo3, Google Ads (Search, Display, Video, Mybusiness), Facebook Ads, Linkedin Inmail

Social Media: Facebook, Twitter, Linkedin, Xing, Youtube, Pinterest, Instagram, Snapchat, Tiktok, Whatsapp

Data Analysis: Google Analytics, Piwik Pro, Talkwalker

Webinar Tools: Gotomeeting, Webex, Microsoft Teams, Zoom

Crm & Marketing Automation: Hubspot, Sap Hybris, Inxmail, Salesforce, Mainition

Agile Tools: Jira, Awork