Franziska Kehrer

Q: Where is Franziska based?

Franziska is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Franziska speak?

Franziska speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Franziska have?

Franziska has at least 15 years of experience. During this time, Franziska has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 2 years and 5 months . Note that Franziska may not have shared all experience and actually has more experience.

Q: What is Franziska's latest experience?

Franziska's most recent position is Founder at mindfuel .

Q: What companies has Franziska worked for in recent years?

In recent years, Franziska has worked for mindfuel , Pinterest , and Flexport .

Q: Which industries is Franziska most experienced in?

Franziska is most experienced in industries like Information Technology (IT) , Tourism and Hospitality , and Transportation and Logistics . Franziska also has some experience in Advertising , Media, Entertainment and Publishing , and Healthcare .

Q: Which business areas is Franziska most experienced in?

Franziska is most experienced in business areas like Marketing , Project Management , and Strategy and Planning . Franziska also has some experience in Sales and Business Intelligence .

Q: Which industries has Franziska worked in recently?

Franziska has recently worked in industries like Transportation and Logistics , Advertising , Media, and Entertainment and Publishing .

Q: Which business areas has Franziska worked in recently?

Franziska has recently worked in business areas like Marketing , Strategy and Planning , and Sales .

Recommended expert

Hamburg, Germany

Experience

Sep 2024 - Present

1 year 6 months

Founder

mindfuel

Defined and executed the zero-to-one (0-1) GTM strategy and business model for the AI-powered health platform mindfuel, accelerating commercial readiness and optimising the model via the EUROBANK pre-accelerator program EGG.
Cultivated a foundational network and actively engaged with the HCLS Startup ecosystem in Northern Germany (e.g., innovation cluster Life Science Nord, Startup City HH) to build a network of early evangelists and essential decision-makers.
Conducted in-depth market analysis and strategic and partnership outreach to identify key partnership opportunities within the HCLS ecosystem.

Jan 2023 - Aug 2024

1 year 8 months

Hamburg, Germany

Business Marketing Lead Germany

Strengthened Pinterest's thought leadership and brand perception by building strategic partnerships, forming new alliances, strategically joining key industry moments (OMR, dmexco), and establishing new owned formats (e.g. Pinterest Predicts Loft 2023) to create new, strong touchpoints and scale existing formats.
Moved Pinterest into the must-buy media toolbox of enterprise advertisers and drove double-digit year-over-year spend growth through breaking down the platform's user journey and the connected touchpoints for advertisers, resulting in clear revenue impact.
Increased spend optimism among enterprise agencies and advertisers by strengthening thought leadership through keynotes at industry events and during partnership moments, combined with highly targeted account-based campaigns.
Transformed sales and marketing alignment at Pinterest Germany into a strong partnership and strengthened cross-functional collaboration with local leadership (Sales, Product, Measurement), demonstrating a low ego, high collaboration leadership style.
Developed and executed the German marketing strategy to merge global objectives and local needs and deliver on business and marketing goals with a cost-efficient ROI, including budget and resource planning and negotiation.
Led the local marketing specialist and cross-regional functions, and project-led large-scale international and regional cross-functional initiatives like OMR and the local rollout of Pinterest Predicts.

Jan 2020 - Dec 2022

3 years

Hamburg, Germany

Marketing Manager Germany

Flexport

Built and executed the German marketing strategy, blending global business objectives and local market needs, encompassing a consistent brand drumbeat, vertical-focused content marketing, and strategic PR initiatives.
Established the Flexport brand in Germany, achieving an 8x increase in unaided brand awareness (from 4% to 32%) within 15 months and increased purchase consideration by activating market- and target group-specific activities, building strong media presence and industry association relationships.
Designed and executed targeted multi-channel campaigns to raise awareness and strengthen the position among clients, prospects, and the logistics community, drive engagement, and accelerate market adoption.
Designed and implemented high-impact inbound lead-generating programs to ensure a steady flow of high-quality marketing-qualified leads, enhancing the sales pipeline and supporting revenue growth.
Established a robust system for continuous client and market research gathering industry insights and target audience sentiment for solid, data-backed campaign development, market positioning, and to increase relevance and effectiveness.
Built the structural base for the German marketing organisation, demonstrating an ability to thrive in ambiguity and create structure that scales in a high-velocity environment.
Built a well-performing German marketing team and developed strong relationships with sales and product to align and enhance marketing initiatives.
Established trustful partnerships with the EMEA and German cross-functional leadership team and global stakeholders.
Grew a reliable agency and freelance roster to increase capacity.
Managed German budget and resource planning, phasing, and allocation, and developed an automated European marketing budget tracker to provide transparency and prevent overspending across regions.

Mar 2018 - Sep 2019

1 year 7 months

Hamburg, Germany

B2B Marketing Manager Brand & Engagement

Google Germany

Uplifted brand perception and strengthened the customer-brand bond and partnership with B2B enterprise clients and their agencies via strategic presence at key industry moments (OMR & DMEXCO 2018, OMR 2019) and owned events (Think w/Google, YouTube Festival), and executed Google’s B2B marketing strategy for large advertisers and agencies.
Increased Google and YouTube Ads product adoption by developing high-impact storytelling and product deep dives, and strengthened Google's brand positioning, perception, and reputation in the German market.
Developed and applied business success cases (website, shows like OMR and YouTube Festival, masterclasses) showcasing the business impact and efficiency gains from Google solutions (GPay, Google Assistant, AR, Lens) to drive further adoption.
Led and executed cross-functional projects and high-impact customer activities to raise awareness, increase trust, and drive Google and YouTube ads product adoption, including concept development, team leadership (10-60 members), and stakeholder management across local and global teams.
Initiated and conducted market research to gain customer insights and optimise communication effectiveness.
Managed German B2B budget phasing, allocation, utilisation, and coordination with local and global finance teams, plus overall German B2B marketing budget supervision.

Nov 2014 - Nov 2017

3 years 1 month

Hamburg, Germany

Marketing Communications Manager

CARNIVAL plc: Cunard Line

Led the evolution of Cunard Germany’s marketing approach from traditional print-focused communication to a digital-first approach (2014-2016) and localised and implemented the new global brand strategy in Germany (2017) to strengthen brand positioning and market relevance.
Developed and implemented integrated multi-channel B2B campaigns to boost brand awareness and product adoption, including market analysis to improve communication effectiveness and conversion rates (2015-2016).
Implemented localised communication strategies and multi-channel B2C campaigns in Germany, aligned with the global strategy to drive brand/product awareness, engagement, demand, and adoption, managing the full campaign lifecycle and optimising performance through KPI tracking, UTM codes, landing pages, and A/B testing.
Established and negotiated strategic partnerships, implementing POS, online/offline activities, and sponsorships to expand brand awareness and enhance brand appeal.
Owned cross-functional projects from briefing to approval, including internal/external team coordination, agency onboarding and management (media, social, creative), and annual/quarterly media/event budget management.
Drove strategic decision-making through market research and analysis (Nielsen, NPS) and provided guidance and training to junior team members.

Dec 2010 - Oct 2014

3 years 11 months

Hamburg, Germany

Marketing

ROCCAT

Expanded brand awareness internationally through strategic marketing partnerships, social channel development, and event hosting, focusing on Northern Europe, Germany, and Russia, and fully owned market entry brand and product marketing campaigns in the US (2012-2013).
Drove consumer adoption across diverse international markets (Germany, UK, Nordics, Russia, US) by developing and implementing multi-channel, customer-focused campaigns.
Developed and executed interconnected cross-channel performance, brand, and partner sales campaigns for Northern Europe and the US (e.g., with Best Buy).
Owned product roll-out and re-launch communication in Europe, the US, and Brazil, including go-to-market material development, PR agency briefings, and content management for websites, online shops, and ERP systems.
Owned and led marketing projects across Central and Northern Europe, China, Taiwan, Russia, and the US, encompassing in-store/online/print sales-marketing coordination, strategic partnership development, and B2B/B2C event planning (e.g., CES/USA).
Managed international PR, media, and event agencies, ensuring on-brand execution of joint marketing assets and effective collaboration across diverse teams (5-25 people).

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (7 years), Transportation (3 years), Tourism (3 years), Healthcare (1.5 years), Advertising (1.5 years), and Media and Entertainment (1.5 years).

Information Technology

Transportation

Tourism

Healthcare

Advertising

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (14.5 years), Project Management (4.5 years), Strategy (3 years), Business Intelligence (1.5 years), and Sales (1.5 years).

Marketing

Project Management

Strategy

Business Intelligence

Sales

Summary

Results-oriented marketing leader with 13.5 years in tech and digital marketing, driving growth through go-to-market strategies, partnerships, and multi-channel campaigns. Proven ability to launch and relaunch products, enter new and scaling markets, and engage diverse audiences.

Skills

International Strategy & Market Entry: 11 Years Of Experience Developing And Implementing Brand And Product Marketing Strategies, Focusing On Go-to-market Planning, Market Entry And/or Growth, And Audience Re/engagement.
Strategic Partnerships & Demand Generation: Proven Success In Forming And Scaling Strategic Partnerships And Executing Demand-generating Programs To Achieve Business Objectives In Diverse Markets.
Global Project Leadership: 13.5 Years Of Expertise In Cross-functional Project Management, From Project Scope Definition To Final Approval, Leading International Cross-functional Internal, External, And Agency Teams, And Guiding Stakeholders.
Multi-channel Campaign Development: 11 Years Of Experience Leading Integrated, Customer-focused B2c And B2b Brand, Performance, And Partner Campaigns, Optimising Performance Across Channels To Drive Awareness, Demand, And Engagement.
Global Market Acumen: 13.5 Years Of Experience Working Across Global Markets And 9.5 Years Navigating International Matrix Organisations.
Building And Scaling Strategic Partnerships To Drive Market Expansion.
Developing And Implementing Integrated, Customer-focused, Cross-channel Gtm And Marketing Communication Strategies For International Market Penetration.
Roi-driven Project Management, Including Agency And Stakeholder Management.
Connecting And Growing Strong Marketing And Cross-functional Project Teams In Global Settings.
Proactive And Solution-oriented, With A Strong Interest In Creating Impact And A Proven Ability To Prioritise And Deliver.
Collaborative, Resilient, Positive-minded, And Highly Adaptable In International Environments.
Strategic And Entrepreneurial Mindset.
Proactive, Solution-oriented Approach.
Customer-centric, Highly Analytical, With A Creative And Innovative Way Of Thinking.
Proficient Negotiation Skills With A Focus On Identifying And Leveraging Synergies.
Strong Interpersonal And Communication Skills.
Flexibly Adapt To Audiences And Products.

Languages

German

Native

English

Advanced

Education

Sep 2015 - Sep 2015

Imperial College Business School

Global Management & Governance · London, United Kingdom

Oct 2014 - Jul 2017

HSBA

Master of Science, Entrepreneurship · Global Management & Governance · Hamburg, Germany

Oct 2005 - Sep 2008

University of cooperative education

Diploma · Tourism Economics · Breitenbrunn/Erzgebirge, Germany

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Franziska based?

Franziska is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Franziska speak?

Franziska speaks the following languages: German (Native), English (Advanced).

How many years of experience does Franziska have?

Franziska has at least 15 years of experience. During this time, Franziska has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 5 months. Note that Franziska may not have shared all experience and actually has more experience.

What roles would Franziska be best suited for?

Based on recent experience, Franziska would be well-suited for roles such as: Founder, Business Marketing Lead Germany, Marketing Manager Germany.

What is Franziska's latest experience?

Franziska's most recent position is Founder at mindfuel.

What companies has Franziska worked for in recent years?

In recent years, Franziska has worked for mindfuel, Pinterest, and Flexport.

Which industries is Franziska most experienced in?

Franziska is most experienced in industries like Information Technology (IT), Tourism and Hospitality, and Transportation and Logistics. Franziska also has some experience in Advertising, Media, Entertainment and Publishing, and Healthcare.

Which business areas is Franziska most experienced in?

Franziska is most experienced in business areas like Marketing, Project Management, and Strategy and Planning. Franziska also has some experience in Sales and Business Intelligence.

Which industries has Franziska worked in recently?

Franziska has recently worked in industries like Transportation and Logistics, Advertising, Media, and Entertainment and Publishing.

Which business areas has Franziska worked in recently?

Franziska has recently worked in business areas like Marketing, Strategy and Planning, and Sales.

What is Franziska's education?

Franziska holds a Master in Global Management & Governance from HSBA.

What is the availability of Franziska?

Franziska is immediately available full-time for suitable projects.

What is the rate of Franziska?

Franziska's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.