Barbara Hoisl - Strategy Consulting

Q: Where is Barbara based?

Barbara is based in Stuttgart, Germany .

Q: What languages does Barbara speak?

Barbara speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Barbara have?

Barbara has at least 37 years of experience. During this time, Barbara has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 9 years and 3 months . Note that Barbara may not have shared all experience and actually has more experience.

Q: What is Barbara's latest experience?

Barbara's most recent position is Strategy Consulting at Exponential Strategy .

Q: What companies has Barbara worked for in recent years?

In recent years, Barbara has worked for Exponential Strategy .

Q: Which industries is Barbara most experienced in?

Barbara is most experienced in industries like Information Technology (IT) , Manufacturing , and Education .

Q: Which business areas is Barbara most experienced in?

Barbara is most experienced in business areas like Product Development , Strategy and Planning , and Information Technology (IT) . Barbara also has some experience in Project Management and Research and Development (R&D) .

Q: Which industries has Barbara worked in recently?

Barbara has recently worked in industries like Information Technology (IT) and Manufacturing .

Q: Which business areas has Barbara worked in recently?

Barbara has recently worked in business areas like Product Development and Strategy and Planning .

Recommended expert

Stuttgart, Germany

Experience

Jan 2010 - Present

16 years 2 months

Stuttgart, Germany

Strategy Consulting

Exponential Strategy

Consulting for software-based businesses & deep-tech growth companies
Strategy development & business planning, product innovation, strategic business development
Portfolio management
Growth strategy, organic growth vs. M&A with solid financial models
Business planning: multi-year plans across company functions
Strategic business development: partnerships, alliances, preparation for acquisitions
Market analysis, including strategic competitive analysis
Market entry strategy for product innovations, including positioning, product and pricing strategy, sales channels, partner / ecosystem strategy based on lean startup approaches
Business model development for software-driven product innovations with build-measure-learn loop, Business Model Canvas, Value Proposition Canvas, Jobs-to-be-done
Portfolio management: embedding innovative products into corporate strategy
Project examples:
Product strategy for re-launch of a software product: new positioning, bundling, innovative pricing model
Business model development for software-intensive product innovation in the IoT sector for machinery and plant engineering
Product and go-to-market strategy for a new B2B software product in the IoT market
Establishment of a product mindset in the IT department through training for several hundred IT product managers
Business model development and investor materials for startups: business plan, pitch deck, financial model
Startup coaching and mentoring: business model, positioning, business plan

Jan 1995 - Dec 2009

15 years

Various positions including Strategy and Corporate Development; Business Strategy Manager; Program Manager New Business

Hewlett-Packard

2007–2009 HP Strategy and Corporate Development: strategy and M&A for HP Software, leadership role in M&A project (> $1bn)
2003–2007 Business Strategy Manager for HP Management Software: growth strategy to triple revenues (2005–2007), business planning, strategic partnerships, portfolio forecast (> $700m)
2001–2003 Program Manager New Business Creation: evaluation of new technologies, market and competitive analysis
1999–2001 R&D Manager Software Development with full personnel responsibility
1997–1999 Project Manager: establishing an HP software product for Solaris, co-opetition solution, #1 market position
1997 Software Architect for HP Operations Management Product on Windows NT: architecture and requirements definition
1995–1997 Partner Integration Consultant: technical integration, contributions to alliance and OEM contracts

Jan 1994 - Dec 1995

2 years

Research Associate and Consultant

Technical University of Kaiserslautern

Participation in a multinational EU-funded technology transfer project

Jan 1989 - Dec 1993

5 years

Independent Trainer – UNIX for IT Professionals

Self-employed

UNIX
C
Advanced system and network programming

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (36 years), Manufacturing (16 years), and Education (2 years).

Information Technology

Manufacturing

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (31 years), Strategy (31 years), Information Technology (20 years), Project Management (15 years), and Research and Development (2 years).

Product Development

Strategy

Information Technology

Project Management

Research and Development

Skills

Consulting For Software-based Businesses & Deep-tech Growth Companies

Strategy Development & Business Planning, Product Innovation, Strategic Business Development; Special Expertise In Complex B2b Business Models
Portfolio Management
Growth Strategy, Organic Growth Vs. M&a, Supported By Solid Financial Models
Business Planning: Multi-year Plans Across Various Company Functions To Align Everyone
Strategic Business Development: Partnerships, Strategic Alliances, Preparation For Strategic Acquisitions
Market Analysis, Incl. Strategic Competitive Analysis
Market Entry Strategy For Product Innovations, Especially For New Product Categories; Business Model Development, Incl. Clear Positioning, Product And Pricing Strategy, Sales Channels, Partner Strategy / Ecosystem Strategy; Based On Lean Startup Approaches

Consulting In Corporate Innovation: Iot / Industry 4.0, Software-intensive Products

Business Model Development For Software-driven Product Innovations
Support For Innovation Projects In The Iterative Development Of The Business Model And Market Entry Strategy, Based On Lean Startup Approaches: Build-measure-learn Loop / Hypothesis Testing, Business Model Canvas, Value Proposition Canvas, Jobs-to-be-done
Portfolio Management: Embedding Innovative Products Into Corporate Strategy; Balancing Needs Of Existing Business Units With Those Of Innovation Teams

Topics For Training & Workshops

Certified Software Product Manager (Ispma®): Foundation Level; Excellence Levels In Product Strategy And Orchestration
Strategic Market And Competitive Analysis For Markets In Transition
Value Proposition Design For Successful New Products: Based On Lean Startup Techniques
Pricing & Business Models Specifically For Software: Value-based Pricing, Profitability Analysis
Portfolio Management For Markets In Transition, With Focus On Continuous Innovation
Developing Iot Innovations Together With Customers: Introduction To Customer-centric Approaches Common In The Software Industry, E.g. Jobs-to-be-done
Mindset For Digital Products – For Decision Makers Outside The Software Industry; How Software's Cost Structures Enable Totally Different Business Models But Also Require Different Approaches In Product Development, Product And Competitive Strategy, And Leadership

Special Competencies

Over 30 Years Of Experience In The Software Industry, Including 14 Years At Hewlett-packard In Enterprise Software Products
M&a Experience – Hp Strategy & Corporate Development
Leadership Role In A Large M&a Project (> $1bn) Up To First Bid
Business Planning And Development Of Global Growth Strategies
Scaling A Software Product Line From Release 1.0 To Several Hundred Million Dollars In Revenue
Business Planning For A Complex Software Product Portfolio With > $700m In Global Revenue
Project Leader And R&d Manager
Development Of Complex Enterprise Software For The Global Market
Leveraging Strategic Partnerships And Alliances For Faster Revenue Growth
Broad Experience In Developing Profitable Digital Business Models: Classic Software Licensing, Subscription Models, Freemium, Saas / Cloud, Multi-sided Marketplaces
Deep Understanding Of Growth And Innovation Models For The Technology Sector: E.g. Crossing The Chasm And Disruptive Innovation
Product Innovation And Business Model Development For Technology Markets: E.g. With Business Model Canvas, Lean Startup, Jobs-to-be-done
Application Of Strategy And Planning Methods: Evaluation Of Tech And Market Trends, Strategic Competitive Analysis, Scenario Planning / Corporate Foresight
Confident Working With Decision Makers – Internationally And Interculturally: Europe / Eastern Europe, Usa, India
Author Of 'Think Digital-first Products - How Companies Successfully Shape Software-based Product Innovation', Springer Gabler, 2019

Languages

German

Native

English

Advanced

Education

Oct 1987 - Jun 1993

TU Kaiserslautern

Diploma in Computer Science with minor in Economics · Computer Science · Kaiserslautern, Germany

Certifications & licenses

Certified Software Product Manager (ISPMA®)

pd7.group

Profile

Created

July 2022

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Barbara based?

Barbara is based in Stuttgart, Germany.

What languages does Barbara speak?

Barbara speaks the following languages: German (Native), English (Advanced).

How many years of experience does Barbara have?

Barbara has at least 37 years of experience. During this time, Barbara has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 9 years and 3 months. Note that Barbara may not have shared all experience and actually has more experience.

What roles would Barbara be best suited for?

Based on recent experience, Barbara would be well-suited for roles such as: Strategy Consulting, Various positions including Strategy and Corporate Development; Business Strategy Manager; Program Manager New Business, Research Associate and Consultant.

What is Barbara's latest experience?

Barbara's most recent position is Strategy Consulting at Exponential Strategy.

What companies has Barbara worked for in recent years?

In recent years, Barbara has worked for Exponential Strategy.

Which industries is Barbara most experienced in?

Barbara is most experienced in industries like Information Technology (IT), Manufacturing, and Education.

Which business areas is Barbara most experienced in?

Barbara is most experienced in business areas like Product Development, Strategy and Planning, and Information Technology (IT). Barbara also has some experience in Project Management and Research and Development (R&D).

Which industries has Barbara worked in recently?

Barbara has recently worked in industries like Information Technology (IT) and Manufacturing.

Which business areas has Barbara worked in recently?

Barbara has recently worked in business areas like Product Development and Strategy and Planning.

What is Barbara's education?

Barbara attended TU Kaiserslautern for Computer Science.

Does Barbara have any certificates?

Barbara has 1 certificate: Certified Software Product Manager (ISPMA®).

What is the availability of Barbara?

The availability of Barbara needs to be confirmed.

What is the rate of Barbara?

Barbara's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.