Barbara H. - Strategy Consulting

Stuttgart, Germany

Experience

Jan 2010 - Present

16 years

Stuttgart, Germany

Consulting for software-based businesses & deep tech growth companies
Strategy development & business planning, product innovation, strategic business development
Portfolio management
Growth strategy, organic growth vs. M&A with solid financial models
Business planning: multi-year plans across business functions
Strategic business development: partnerships, alliances, preparing for acquisitions
Market analysis, including strategic competitive analysis
Market entry strategy for product innovations, including positioning, product and pricing strategy, sales channels, partner/ecosystem strategy based on lean startup approaches
Business model development for software-driven product innovations with build-measure-learn, Business Model Canvas, Value Proposition Canvas, Jobs-to-be-done
Portfolio management: embedding innovative products into corporate strategy
Project examples:
Product strategy for re-launch of a software product: repositioning, bundling, innovative pricing model
Business model development for software-intensive product innovation in the IoT environment for machinery and plant engineering
Product and go-to-market strategy for a new B2B software product in the IoT market
Establishing a product mindset in the IT department through training for several hundred IT product managers
Business model development and materials for investor outreach for startups: business plan, pitch deck, financial model
Startup coaching and mentoring: business model, positioning, business plan

Jan 1995 - Dec 2009

15 years

2007–2009 HP Strategy and Corporate Development: strategy and M&A for HP Software, leadership role in M&A project (> $1B)
2003–2007 Business Strategy Manager for HP Management Software: growth strategy to triple revenues (2005–2007), business planning, strategic partnerships, portfolio forecast (> $700M)
2001–2003 Program Manager New Business Creation: evaluation of new technologies, market and competitive analysis
1999–2001 R&D Manager Software Development with full personnel responsibility
1997–1999 Project Manager: established an HP software product for Solaris, co-opetition solution, #1 market position
1997 SW Architect for HP Operations Management Product on Windows NT: architecture and requirements definition
1995–1997 Partner Integration Consultant: technical integration, contributions to alliance and OEM contracts

Jan 1994 - Dec 1995

2 years

Jan 1989 - Dec 1993

5 years

Consulting For Software-based Businesses & Deep Tech Growth Companies

Strategy Development & Business Planning, Product Innovation, Strategic Business Development; Special Expertise In Complex B2b Business Models
Portfolio Management
Growth Strategy, Organic Growth Vs. M&a, Backed By Solid Financial Models
Business Planning: Multi-year Plans Across Business Functions To Align Everyone
Strategic Business Development: Partnerships, Strategic Alliances, Preparing For Strategic Acquisitions
Market Analysis, Incl. Strategic Competitive Analysis
Market Entry Strategy For Product Innovations, Especially New Product Categories; Business Model Development, Incl. Clear Positioning, Product And Pricing Strategy, Sales Channels, Partner/ecosystem Strategy; Based On Lean Startup Approaches

Consulting In Corporate Innovation: Iot / Industry 4.0, Software-intensive Products

Business Model Development For Software-driven Product Innovations
Supporting Innovation Projects In Iterative Development Of Business Model And Market Entry Strategy, Based On Lean Startup Approaches: Build-measure-learn Loop / Hypothesis Testing, Business Model Canvas, Value Proposition Canvas, Jobs-to-be-done
Portfolio Management: Embedding Innovative Products Into Corporate Strategy; Balancing Needs Of Existing Business Units With Those Of Innovation Teams

Topics For Training & Workshops

Certified Software Product Manager (Ispma®): Foundation Level; Excellence Levels In Product Strategy And Orchestration
Strategic Market And Competitive Analysis For Markets In Transition
Value Proposition Design For Successful New Products: Based On Lean Startup Techniques
Pricing & Business Models Specifically For Software: Value-based Pricing, Profitability Analysis
Portfolio Management For Markets In Transition, Focusing On Continuous Innovation
Developing Iot Innovations With Customers: Introduction To Customer-centric Approaches Common In The Software Industry, E.g. Jobs-to-be-done
Mindset For Digital Products – For Decision-makers Not From The Software Industry; How Software's Specific Cost Structures Enable Different Business Models But Also Require Different Approaches In Product Development, Product And Competitive Strategy And In Leadership

Key Competencies

Over 30 Years Of Experience In The Software Industry, Including 14 Years At Hewlett-packard In Enterprise Software Products
M&a Experience – Hp Strategy & Corporate Development
Leadership Role In Large M&a Project (> $1b) Up To First Bid
Business Planning And Development Of Global Growth Strategies
Scaled A Software Product Line From Release 1.0 To Several Hundred Million Dollars In Revenue
Business Planning For A Complex Software Product Portfolio With Over $700m In Revenue Worldwide
Project Manager And R&d Manager
Developed Complex Enterprise Software For The Global Market
Leveraged Strategic Partnerships And Alliances For Faster Revenue Growth
Broad Experience In Developing Profitable Digital Business Models: Classic Software Licensing, Subscription Models, Freemium, Saas / Cloud, Multi-sided Marketplaces
Deep Understanding Of Growth And Innovation Models For The Tech Sector: Incl. Crossing The Chasm And Disruptive Innovation
Product Innovation And Business Model Development For Tech Markets: Incl. Business Model Canvas, Lean Startup, Jobs-to-be-done
Application Of Strategy And Planning Methods: Evaluating Technology And Market Trends, Strategic Competitive Analysis, Scenario Planning / Corporate Foresight
Confident Working With Decision-makers – Internationally And In Cross-cultural Settings: Europe / Eastern Europe, Usa, India
Author Of Products Digital-first Thinking - How Companies Successfully Shape Software-based Product Innovation, Springer Gabler, 2019