Project Lead

Product & Domain Lead For Several Streaming Products:

• Leading the product domain “Platform” and thereby acting as the enabler for all streaming products of the ProSiebenSat1 Media SE.
• Creating process and tools to smoothen the alignment between stakeholders and product, and development teams.
• Rollout of the core platform services across 7 tenants and 3 three distribution channels (Mobile, Web, Smart TV).
• Increasing the avg. viewtime per user per session from 7.30 minutes to 13.22 minutes by implementing new features and services on the platform.

Integration Of A Consent Management / Advertising Platform (CMP):

• Leading the integration of a consent management / advertising platform across 3 platforms (Web / App / Smart TV) and 20 brands.
• Responsible for a project team of 25 people.
• Organizing the rollout across all brands and platforms.
• Developing the solution architecture and design together with the core team (Development and UX / UI team).
• Creating weekly management updates and reports to inform stakeholders and the management board.

Creating Appliance Business Models For Home Appliances:

• Developing the Go-To-Market strategy for downloadable (digital) programs for home appliance hardware (dishwasher, washing machine, cooking instruments).
• Planning of MVPs (Minimum Viable Product) and testing concepts to validate product offerings and go-to-market approaches.
• Operative steering of a MVP - test for dishwasher programs (leading a project team of 10 people).

Building A Video Streaming Service For The DACH Region:

• Operative Integration of the Maxdome GmbH (300 employees) into the 7TV Joint Venture GmbH.
• Established operative processes e.g. procurement processes.
• Assessed market potentials and product requirements through user research and a conjoint analysis.
• Executed an App-Store sentiment analysis to identify unique product features.
• Developed a new marketing and content concept based on the usage of Influencer Marketing.
• Lead the IT Admin and the Strategy & Operations team.

Digitization / Business Development / Sales:

• Responsible for the project management during sales roll-out for digital solutions/products for restaurants delivered by METRO Group. 12.000 products sold across 12 countries in less than 6 months.
• Built a startup research lab across 6 cities in Europe. More than 300 restaurants acquired within 7 months to test startup solutions within the gastronomy industry.

Media / Business Development:

• Setup of a content marketing agency (SevenOne AdFactory) for Pro7Sat1 clients and development of corresponding strategy for the Pro7Sat1 Media Group.

Startup / Business Development:

• Elaborated an investment proposal for Debao.de – a German/Chinese e-commerce startup aiming to approach venture capitalists globally.

Telco MNO / Business Development:

• Leading a customer migration project for Vodafone GER. Migrating 100.000 B2C customers out of their old tariffs into a new portfolio.
• Development and execution of a go-to-market strategy for the B2B cloud portfolio of the Deutsche Telekom AG focusing on small and medium enterprise customers in Germany in collaboration with partners such as T-Systems, SAP, and ScanPlus.

Internal Tasks:

• Team & Project-lead (leading a team of 5 consultants).
• IBP Country Lead Swiss.
• IBP Marketing Cluster Lead / Head of Marketing, therewith in charge of partner management, the ongoing website redesign, social media activities, client & internal events.
• Published Whitepapers: „Roam Like Home“ & „New Value Added Services within the telecommunication industry“.
• Public speaking at conferences (e.g. LTE World Summit 2014 in Amsterdam).

• Responsible for the German telecommunication market model/market forecasts.
• Lead of the German investor relations process.
• Development of the Telefónica Germany 3-year business plan.
• Preparation of the strategy presentation for the European Telefónica Board (for & with C-level management).