Philipp Thomaschewski
Project Lead
Experience
Project Lead
ProSiebenSat1 Media SE
- Leading the product domain “Platform” and thereby acting as the enabler for all streaming products of the ProSiebenSat1 Media SE
- Creating process and tools to smoothen the alignment between stakeholders and product and development teams
- Rollout of the core platform services across 7 tenants and 3 distribution channels (Mobile, Web, Smart TV)
- Increasing the avg. viewtime per user per session from 7.30 minutes to 13.22 minutes by implementing new features and services on the platform
Project Lead
ProSiebenSat1 Media SE
- Leading the development of a mobile interaction app which enabled users to influence a TV show through interactions on their smartphone
- Setting up “fanworlds” and interaction cases (e.g. voting, quizzes, asking questions) for 5 TV formats including Germany’s Next Topmodel
- Building the app for up to 1 million interactions within 1.5 hours
Project Lead
ProSiebenSat1 Media SE
- Leading the integration of a consent management and advertising platform across Web, App and Smart TV platforms and 20 brands
- Responsible for a project team of 25 people
- Organizing the rollout across all brands and platforms
- Developing the solution architecture and design together with the development and UX/UI teams
- Creating weekly management updates and reports to inform stakeholders and the management board
Project Lead
ProSiebenSat1 Media SE
- Building vertical online media brands for specific target groups based on existing content assets of the ProSiebenSat1 Media Group (e.g. Galileo.tv)
- Setting up the project team consisting of content creation, content distribution, ad sales and corporate strategy (team of 10)
- Assessing content and suitable vertical formats based on existing assets and potential advertising customers
- Developing channel proposition and assessing suitable online distribution channels (mainly YouTube and TikTok)
- Responsible for business case calculation and ad-product development
Interim Chief Product Officer
Bosch Siemens Hausgeräte
- Developing the go-to-market strategy for downloadable digital programs for home appliance hardware (dishwasher, washing machine, cooking instruments)
- Planning MVPs (Minimum Viable Product) and testing concepts to validate product offerings and go-to-market approaches
- Operative steering of an MVP test for dishwasher programs, leading a project team of 10
Interim Managing Director DACH
Bolt Mobility Corporation
- Developed the go-to-market strategy for Bolt Mobility in the DACH region including business planning, operational setup and marketing planning
- Hiring of staff (logistics, city managers, ad agencies)
- Stakeholder and shareholder management
- Leading regulatory processes with cities and ministries
- Business development: setting up a B2B business model in cooperation with hotels and delivery services
Project Manager
Joyn GmbH
- Operative integration of Maxdome GmbH (300 employees) into the 7TV Joint Venture GmbH
- Established operative processes such as procurement processes
- Assessed market potentials and product requirements through user research and conjoint analysis
- Executed an App Store sentiment analysis to identify unique product features
- Developed a new marketing and content concept based on influencer marketing
- Led the IT Admin and Strategy & Operations teams
Founder & CEO
Gett.Digital
- Worked full-time on traveljeff.de as CEO (team of 3), an online travel concierge for business travelers focused on consultants
- Shut down after 8 months due to limited monetization potential
- After shutdown opened a consulting business for digitization, sales and marketing, achieving €150k revenue within the first 5 months
- Continuous testing of new business models
Management Consultant / Project Lead
Iskander Business Partner
- Responsible for project management during the sales roll-out for digital solutions and products for restaurants delivered by METRO Group, resulting in 12,000 products sold across 12 countries in less than 6 months
- Built a startup research lab across 6 European cities, acquiring over 300 restaurants in 7 months to test startup solutions in the gastronomy industry
- Set up a content marketing agency (SevenOne AdFactory) for Pro7Sat1 clients and developed the corresponding strategy for the Pro7Sat1 Media Group
- Elaborated an investment proposal for Debao.de, a German-Chinese e-commerce startup, to approach venture capitalists globally
- Led a customer migration project for Vodafone Germany, migrating 100,000 B2C customers to a new tariff portfolio
- Developed and executed a go-to-market strategy for Deutsche Telekom AG’s B2B cloud portfolio for small and medium enterprises in collaboration with partners such as T-Systems, SAP and ScanPlus
- Led a team of 5 consultants and served as IBP Country Lead Switzerland and IBP Marketing Cluster Lead / Head of Marketing
- Managed partner relations, website redesign, social media activities, and client and internal events
- Published whitepapers “Roam Like Home” and “New Value Added Services within the Telecommunication Industry”
- Public speaking at conferences (e.g. LTE World Summit 2014 in Amsterdam)
Venture Associate
Startupbootcamp Amsterdam
- Evaluated over 300 startups and selected the top 15 for the final selection days of the SBC Amsterdam program
- Organized the Open Pitch Days in Amsterdam and London
- Organized “Startupbootcamp’s How to: Negotiate a Term Sheet” including fundraising and partner management
- Advised startups on their business models
Strategy Analyst – Corporate Strategy
Telefónica Germany
- Responsible for the German telecommunication market model and market forecasts
- Led the German investor relations process
- Developed the Telefónica Germany 3-year business plan
- Prepared the strategy presentation for the European Telefónica Board in collaboration with C-level management
Marketing Manager
Telefonica Multinational Solutions
- Redesigned the online portal for B2B clients
- Developed a social media strategy for Telefónica Multinational Solutions
- Briefed ad agencies on designing offline marketing material
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (13 years), Tourism (8 years), Telecommunication (5.5 years), Media and Entertainment (4 years), Retail (4 years), and Manufacturing (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (12.5 years), Project Management (9 years), Sales (8 years), Customer Service (8 years), Strategy (7 years), and Information Technology (2.5 years).
Summary
Philipp Thomaschewski is an experienced project lead within the telco and media industry. His core competency is to manage cross-functional teams to secure digital product implementation in time, quality, and budget.
Skills
Product Management
Project Management (Pmo)
Digital Strategy & Execution
Marketing & Sales (On- & Offline)
Business Development / Business Model Generation
Tech
Media
Telecommunications (B2c & B2b)
Languages
Education
VU Amsterdam
Master of Business Administration, Entrepreneurship · Business Administration · Amsterdam, Netherlands
Certifications & licenses
Certified Scrum Master
Scrum Association
Profile
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