Michael Hoffmann - Consultant/Freelancer | FRATCH

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Recommended expert

Gablingen, Germany

Experience

Jan 2022 - Present

4 years 1 month

Consultant/Freelancer

Self-employed

Successful launch of blockchain customer flow
Built up blockchain expert knowledge training program with increasing customer flow
Networking within blockchain and AI space (initiator of a blockchain expert network)
Created, implemented and conducted a blockchain training program
Strategic advisor for financial service company
Implemented product strategy for financial services with blockchain focus

Jan 2019 - Dec 2021

3 years

Landsberg am Lech, Germany

Director Product Management & Growth for Digital Customer Solutions

RATIONAL AG

Created digital platform product ConnectedCooking platform with best market fit
Won 30 B2B paying customers for digital platform solution and 15 partner companies for platform ecosystem
Responsible for product and partner management and sales/marketing
Strategy and implementation of new digital solution (ecosystem platform model)
Go-to-market strategy for sales channels (D2C & multiplier) and marketing
Defined new customer journey for digital products and new roles for success
Customer-centric development of product and roadmap
Change management of processes and mindset within international organization
Promotion of digital solution to the board and supervisory board
Partner ecosystem strategy and partner acquisition
Built up teams for sales, product and partner management

Jan 2016 - Dec 2019

4 years

Landsberg am Lech, Germany

Senior Manager Market Intelligence & Business Development

RATIONAL AG

Created global trend and strategy report used as basis for executive decision-making
Established new department Market Intelligence for fact-based decision making
Responsible for digital transformation topics
Strategy lead for new digital business model within the organization
Consulting and coaching within the international organization
Proactive initiation and leading of enterprise cooperation projects
Creation and implementation of new requirements management approach
Set up software-based knowledge management platform for digital transformation, new business models and trend analysis
Conducted qualitative and quantitative research projects
Led internal and external workshops
Led a large enterprise cooperation project to success
Won approval for a dedicated robot/automation task force and digital solution approach

Jan 2014 - Dec 2016

3 years

Landsberg am Lech, Germany

Senior Product Manager

RATIONAL AG

Concept and implementation of a new product line (XS model)
Successfully launched the new product line (XS model, 2016)
Ensured go-to-market strategy in cooperation with sales and marketing
Led pricing project for international re-pricing strategy
Increased corporate EBIT margin by one percent due to new pricing strategy
Conducted international customer satisfaction survey
Collected, analysed and prioritised product requirements
Concept and implementation of new benchmarking approach

Jan 2011 - Dec 2014

4 years

Stuttgart, Germany

Segment Product Manager, Power Tools Division

Robert Bosch GmbH

Launched 4 products from initial concept through development to launch
Responsible for cordless hammer, drywall and heavy duty drills segment
Defined strategy and roadmap for responsible segment
Led products from concept to launch
Identified customer requirements and analysed customer needs
Created marketing concepts
Acted as interface to brand management for all cordless segments

Jan 2008 - Dec 2010

3 years

Stuttgart, Germany

Sales Project Manager, Diesel Systems Division, Heavy Duty

Robert Bosch GmbH

Successfully acquired and led a medium-size (70 M EUR) exhaust gas treatment project for US customer Navistar
Served as exhaust gas treatment specialist
Focused strategy for the exhaust gas treatment product range

Jan 2006 - Dec 2008

3 years

Sales Project Manager (dual MBA program), Diesel Systems

Robert Bosch GmbH

Developed strategy for new product: exhaust gas treatment system (SCR system)
Managed acquisition projects
Managed sales controlling with KPI tracking responsibility

Summary

digital midset, platform and ecosystem thinking
agile team player with strong analytical and strategic abilities

Languages

German

Native

English

Advanced

Education

Oct 2006 - Jun 2008

SIBE - School of International Business and Entrepreneurship

Master of Business Administration · General Management · Berlin, Germany

Oct 2001 - Jun 2005

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Bachelor of Arts · Business and Economics

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