Michael Hoffmann - Consultant/Freelancer

Q: Where is Michael based?

Michael is based in Gablingen, Germany .

Q: What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Michael have?

Michael has at least 20 years of experience. During this time, Michael has worked in at least 7 different roles and for 3 different companies . The average length of individual experience is 3 years and 10 months . Note that Michael may not have shared all experience and actually has more experience.

Q: What is Michael's latest experience?

Michael's most recent position is Consultant/Freelancer at Self-employed .

Q: What companies has Michael worked for in recent years?

In recent years, Michael has worked for Self-employed and RATIONAL AG .

Q: Which industries is Michael most experienced in?

Michael is most experienced in industries like Manufacturing , Automotive , and Banking and Finance . Michael also has some experience in Information Technology (IT) and Food and Beverage .

Q: Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Strategy and Planning , Product Development , and Marketing . Michael also has some experience in Information Technology (IT) , Sales , and Project Management .

Q: Which industries has Michael worked in recently?

Michael has recently worked in industries like Banking and Finance , Information Technology (IT) , and Manufacturing .

Q: Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Product Development , Strategy and Planning , and Information Technology (IT) .

Recommended expert

Gablingen, Germany

Experience

Jan 2022 - Present

4 years 2 months

Consultant/Freelancer

Self-employed

Successful launch of blockchain customer flow
Built up blockchain expert knowledge training program with increasing customer flow
Networking within blockchain and AI space (initiator of a blockchain expert network)
Created, implemented and conducted a blockchain training program
Strategic advisor for financial service company
Implemented product strategy for financial services with blockchain focus

Jan 2019 - Dec 2021

3 years

Landsberg am Lech, Germany

Director Product Management & Growth for Digital Customer Solutions

RATIONAL AG

Created digital platform product ConnectedCooking platform with best market fit
Won 30 B2B paying customers for digital platform solution and 15 partner companies for platform ecosystem
Responsible for product and partner management and sales/marketing
Strategy and implementation of new digital solution (ecosystem platform model)
Go-to-market strategy for sales channels (D2C & multiplier) and marketing
Defined new customer journey for digital products and new roles for success
Customer-centric development of product and roadmap
Change management of processes and mindset within international organization
Promotion of digital solution to the board and supervisory board
Partner ecosystem strategy and partner acquisition
Built up teams for sales, product and partner management

Jan 2016 - Dec 2019

4 years

Landsberg am Lech, Germany

Senior Manager Market Intelligence & Business Development

RATIONAL AG

Created global trend and strategy report used as basis for executive decision-making
Established new department Market Intelligence for fact-based decision making
Responsible for digital transformation topics
Strategy lead for new digital business model within the organization
Consulting and coaching within the international organization
Proactive initiation and leading of enterprise cooperation projects
Creation and implementation of new requirements management approach
Set up software-based knowledge management platform for digital transformation, new business models and trend analysis
Conducted qualitative and quantitative research projects
Led internal and external workshops
Led a large enterprise cooperation project to success
Won approval for a dedicated robot/automation task force and digital solution approach

Jan 2014 - Dec 2016

3 years

Landsberg am Lech, Germany

Senior Product Manager

RATIONAL AG

Concept and implementation of a new product line (XS model)
Successfully launched the new product line (XS model, 2016)
Ensured go-to-market strategy in cooperation with sales and marketing
Led pricing project for international re-pricing strategy
Increased corporate EBIT margin by one percent due to new pricing strategy
Conducted international customer satisfaction survey
Collected, analysed and prioritised product requirements
Concept and implementation of new benchmarking approach

Jan 2011 - Dec 2014

4 years

Stuttgart, Germany

Segment Product Manager, Power Tools Division

Robert Bosch GmbH

Launched 4 products from initial concept through development to launch
Responsible for cordless hammer, drywall and heavy duty drills segment
Defined strategy and roadmap for responsible segment
Led products from concept to launch
Identified customer requirements and analysed customer needs
Created marketing concepts
Acted as interface to brand management for all cordless segments

Jan 2008 - Dec 2010

3 years

Stuttgart, Germany

Sales Project Manager, Diesel Systems Division, Heavy Duty

Robert Bosch GmbH

Successfully acquired and led a medium-size (70 M EUR) exhaust gas treatment project for US customer Navistar
Served as exhaust gas treatment specialist
Focused strategy for the exhaust gas treatment product range

Jan 2006 - Dec 2008

3 years

Sales Project Manager (dual MBA program), Diesel Systems

Robert Bosch GmbH

Developed strategy for new product: exhaust gas treatment system (SCR system)
Managed acquisition projects
Managed sales controlling with KPI tracking responsibility

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (11 years), Automotive (5 years), Banking and Finance (4 years), Information Technology (4 years), and Food and Beverage (4 years).

Manufacturing

Automotive

Banking and Finance

Information Technology

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (19 years), Product Development (13 years), Marketing (9 years), Information Technology (8 years), Sales (8 years), and Project Management (5 years).

Strategy

Product Development

Marketing

Information Technology

Sales

Project Management

Summary

digital midset, platform and ecosystem thinking
agile team player with strong analytical and strategic abilities

Languages

German

Native

English

Advanced

Education

Oct 2006 - Jun 2008

SIBE - School of International Business and Entrepreneurship

Master of Business Administration · General Management · Berlin, Germany

Oct 2001 - Jun 2005

Bachelor of Arts · Business and Economics

Profile

Created

January 2023

Last Update

March 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michael based?

Michael is based in Gablingen, Germany.

What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Advanced).

How many years of experience does Michael have?

Michael has at least 20 years of experience. During this time, Michael has worked in at least 7 different roles and for 3 different companies. The average length of individual experience is 3 years and 10 months. Note that Michael may not have shared all experience and actually has more experience.

What roles would Michael be best suited for?

Based on recent experience, Michael would be well-suited for roles such as: Consultant/Freelancer, Director Product Management & Growth for Digital Customer Solutions, Senior Manager Market Intelligence & Business Development.

What is Michael's latest experience?

Michael's most recent position is Consultant/Freelancer at Self-employed.

What companies has Michael worked for in recent years?

In recent years, Michael has worked for Self-employed and RATIONAL AG.

Which industries is Michael most experienced in?

Michael is most experienced in industries like Manufacturing, Automotive, and Banking and Finance. Michael also has some experience in Information Technology (IT) and Food and Beverage.

Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Strategy and Planning, Product Development, and Marketing. Michael also has some experience in Information Technology (IT), Sales, and Project Management.

Which industries has Michael worked in recently?

Michael has recently worked in industries like Banking and Finance, Information Technology (IT), and Manufacturing.

Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Product Development, Strategy and Planning, and Information Technology (IT).

What is Michael's education?

Michael holds a Master in General Management from SIBE - School of International Business and Entrepreneurship and a Bachelor in Business and Economics.

What is the availability of Michael?

Michael is immediately available for suitable projects.

What is the rate of Michael?

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.