Michael (Mba) Hoffmann
Consultant/Freelancer
Experience
Jan 2021 - Present
3 years 7 monthsConsultant/Freelancer
Self-Employed
- Built up blockchain expert knowledge.
- Networking within blockchain and AI space (initiator of a blockchain expert network).
- Created, implemented and conducted a blockchain training program.
- Strategic advisor for financial service company.
- Successful launch of blockchain training program with increasing customer flow.
- Implemented product strategy for financial services with blockchain focus.
Jan 2019 - Dec 2021
3 years Landsberg am Lech, Germany
Director Product Management & Growth for Digital Customer Solutions, ConnectedCooking platform (Corporate Start-Up)
RATIONAL AG
- Responsibility for product- and partner management and sales/marketing.
- Strategy and implementation of new digital solution (ecosystem platform model).
- Go-to-market strategy (sales channels (D2C & multiplier) and marketing).
- Defining new customer journey for digital products and new roles for success.
- Customer centric development of product and roadmap.
- Change management (processes and mindset) within international organization.
- Promotion of digital solution to the board and supervisory board.
- Partner ecosystem strategy and partner acquisition.
- Team lead.
- Created digital platform product with best market fit.
- Won 30 B2B paying customers for digital platform solution and 15 partner companies for platform ecosystem.
- Successfully implemented internal and external operations change processes for digital products.
- Built up teams for sales, product- and partner management.
Jan 2015 - Dec 2020
4 years Landsberg am Lech, Germany
Senior Manager Market Intelligence & Business Development
RATIONAL AG
- Establish new department 'Market Intelligence' (as fact based desicion making).
- Responsible for digital transformation topics.
- Strategy lead for new digital business model within the organization.
- Consulting and coaching within the international organization.
- Proactive initiation and lead of enterprise cooperation projects.
- Creation and implementation of new 'requirements management' approach.
- Set-up software based knowledge management platform.
- Conducting qualitative and quantitative research projects.
- Leading internal and external workshops.
- Created global trend and strategy report, used as basis for executive decision-making.
- Led one big cap enterprise cooperation project to success.
- Won approval for a dedicated robot/automation task force and digital solution approach.
- Grew to leading internal expert for digital transformation, new business models, business- and trend analysis.
Jan 2014 - Dec 2016
3 years Landsberg am Lech, Germany
Senior Product Manager
RATIONAL AG
- Concept and implementation of a new product line (XS model).
- Ensure go-to-market strategy in cooperation with sales and marketing.
- Leading pricing project for international re-pricing strategy.
- Conducting international customer satisfaction survey.
- Collecting, analysing and priorization of product requirements.
- Concept and implementation of new benchmarking approach.
- Successfully launched the new product line (XS model, 2016).
- Increased corporate EBIT margin by one percent due to new pricing strategy.
Jan 2010 - Dec 2015
4 years Stuttgart, Germany
Segment Product Manager
Robert Bosch GmbH, Power Tools
- Responsible for cordless hammer, drywall & heavy duty drills segment.
- Defining strategy and roadmap.
- Leading products from concept to launch.
- Identify customer requirements, analyse customer needs.
- Creating marketing concepts.
- Responsible interface to brand management for all cordless segments.
- Launched 4 products (from initial concept, development phase to launch).
- Approved long term segment strategy for responsible segment.
Jan 2008 - Dec 2010
3 years Stuttgart, Germany
Sales Project Manager
Robert Bosch GmbH, Diesel Systems
- Responsibility for US customer, Navistar.
- Leading acquisition and application project.
- Exhaust gas treatment specialist.
- Successfully acquired and led a medium size (70M EUR) exhaust gas treatment project.
- Accomplished MBA program: focus strategy for the exhaust gas treatment product range.
Jan 2005 - Dec 2009
3 years Stuttgart, Germany
Sales Project Manager - dual MBA program
Robert Bosch GmbH, Diesel Systems
- Strategy for new product: exhaust gas treatment system (SCR system).
- Acquisition project management.
- Sales controlling with KPI tracking responsibility.
Summary
- since 2016 digital transformation focus (strategy, concept, implementation of digital business model from scratch)
- trusted digital transformation expert, two times promoted to shape digital change
- digital midset, platform and ecosystem thinking
- agile team player with strong analytical and strategic abilities
Languages
German
Native
English
Advanced
Education
Oct 2006 - Jun 2008
SIBE - School of International Business and Entrepreneurship
Master of Business Administration, General Management · Business Administration · Berlin, Germany
Oct 2001 - Jun 2005
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Bachelor of Arts · Business and Economics
Certifications & licenses
Agile Product Management Coaching & Workshop
Itamar Gilad
Advanced Scrum
Itamar Gilad
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