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Michael (Mba) H.

Consultant/Freelancer

Gablingen, Germany

Experience

Jan 2022 - Present
4 years

Consultant/Freelancer

Self-Employed

  • Built up blockchain expert knowledge.
  • Networking within blockchain and AI space (initiator of a blockchain expert network).
  • Created, implemented and conducted a blockchain training program.
  • Strategic advisor for financial service company.
  • Successful launch of blockchain training program with increasing customer flow.
  • Implemented product strategy for financial services with blockchain focus.
Jan 2019 - Dec 2021
3 years
Landsberg am Lech, Germany

Director Product Management & Growth for Digital Customer Solutions, ConnectedCooking platform (Corporate Start-Up)

RATIONAL AG

  • Responsibility for product- and partner management and sales/marketing.
  • Strategy and implementation of new digital solution (ecosystem platform model).
  • Go-to-market strategy (sales channels (D2C & multiplier) and marketing).
  • Defining new customer journey for digital products and new roles for success.
  • Customer centric development of product and roadmap.
  • Change management (processes and mindset) within international organization.
  • Promotion of digital solution to the board and supervisory board.
  • Partner ecosystem strategy and partner acquisition.
  • Team lead.
  • Created digital platform product with best market fit.
  • Won 30 B2B paying customers for digital platform solution and 15 partner companies for platform ecosystem.
  • Successfully implemented internal and external operations change processes for digital products.
  • Built up teams for sales, product- and partner management.
Jan 2016 - Dec 2019
4 years
Landsberg am Lech, Germany

Senior Manager Market Intelligence & Business Development

RATIONAL AG

  • Establish new department 'Market Intelligence' (as fact based desicion making).
  • Responsible for digital transformation topics.
  • Strategy lead for new digital business model within the organization.
  • Consulting and coaching within the international organization.
  • Proactive initiation and lead of enterprise cooperation projects.
  • Creation and implementation of new 'requirements management' approach.
  • Set-up software based knowledge management platform.
  • Conducting qualitative and quantitative research projects.
  • Leading internal and external workshops.
  • Created global trend and strategy report, used as basis for executive decision-making.
  • Led one big cap enterprise cooperation project to success.
  • Won approval for a dedicated robot/automation task force and digital solution approach.
  • Grew to leading internal expert for digital transformation, new business models, business- and trend analysis.
Jan 2014 - Dec 2016
3 years
Landsberg am Lech, Germany

Senior Product Manager

RATIONAL AG

  • Concept and implementation of a new product line (XS model).
  • Ensure go-to-market strategy in cooperation with sales and marketing.
  • Leading pricing project for international re-pricing strategy.
  • Conducting international customer satisfaction survey.
  • Collecting, analysing and priorization of product requirements.
  • Concept and implementation of new benchmarking approach.
  • Successfully launched the new product line (XS model, 2016).
  • Increased corporate EBIT margin by one percent due to new pricing strategy.
Jan 2011 - Dec 2014
4 years
Stuttgart, Germany

Segment Product Manager

Robert Bosch GmbH, Power Tools

  • Responsible for cordless hammer, drywall & heavy duty drills segment.
  • Defining strategy and roadmap.
  • Leading products from concept to launch.
  • Identify customer requirements, analyse customer needs.
  • Creating marketing concepts.
  • Responsible interface to brand management for all cordless segments.
  • Launched 4 products (from initial concept, development phase to launch).
  • Approved long term segment strategy for responsible segment.
Jan 2008 - Dec 2010
3 years
Stuttgart, Germany

Sales Project Manager

Robert Bosch GmbH, Diesel Systems

  • Responsibility for US customer, Navistar.
  • Leading acquisition and application project.
  • Exhaust gas treatment specialist.
  • Successfully acquired and led a medium size (70M EUR) exhaust gas treatment project.
  • Accomplished MBA program: focus strategy for the exhaust gas treatment product range.
Jan 2006 - Dec 2008
3 years
Stuttgart, Germany

Sales Project Manager - dual MBA program

Robert Bosch GmbH, Diesel Systems

  • Strategy for new product: exhaust gas treatment system (SCR system).
  • Acquisition project management.
  • Sales controlling with KPI tracking responsibility.

Summary

  • since 2016 digital transformation focus (strategy, concept, implementation of digital business model from scratch)
  • trusted digital transformation expert, two times promoted to shape digital change
  • digital midset, platform and ecosystem thinking
  • agile team player with strong analytical and strategic abilities

Languages

German
Native
English
Advanced

Education

Oct 2006 - Jun 2008

SIBE - School of International Business and Entrepreneurship

Master of Business Administration, General Management · Business Administration · Berlin, Germany

Oct 2001 - Jun 2005
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Bachelor of Arts · Business and Economics

Certifications & licenses

Agile Product Management Coaching & Workshop

Itamar Gilad

Advanced Scrum

Itamar Gilad

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