Christian Kählig
CEO, Founder & Managing Partner
Experience
CEO, Founder & Managing Partner
Ideas Enabled
- Served as Chief Digital Officer a.i. at a leading European travel industry player (2021-2023)
- Steered the Digital B2C unit with 100+ employees in the challenging phase of a large scale strategic transformation and re-organization in the travel industry
- Defined the strategic design of the overall Digital B2C platform and increased the direct online sales share by 2x post-covid
- Re-organized the unit around 5 pillars: CoC Business Analytics & Rules, Digital Marketing Outreach & CRM, Digital Toolkit & Platform, E-2-E Digital Experience, Content Production & Mining
- Conducted an as-is assessment (SEA & social media, SEO, UX/CX, content) including benchmarking and best practice review cross-industry
- Designed an overarching business case for three strategic scenarios to pave the most efficient way towards the ambitious mid-term goal of 30% direct online sales share
- Led key strategic initiatives dedicated to B2C brand strategy & architecture, digital B2C strategy & disintermediation, and B2B2C strategy & commissioning model re-design
- Led 100-day plan investigation initiatives around group sales commissioning and overall marketing spend effectiveness leveraging the marketing excellence framework
- Investigated and implemented AI/ML in recommendations and CR optimization
- Ran European Lean Startup Workshops as executive & employee coach for an international pharma company
CEO, Managing Director
Shore
- Transformed and stabilized a challenged seven-figure ARR B2B SaaS company into a growing business with low churn (<1%), renewed culture, and foreseeable EBITDA break-even
- Increased NPS from -32 to +35 by changing leadership approach in product development and introducing features such as Insights, Appointments, and Shift Planning
- Improved customer journey and increased conversion through hypothesis-driven experimentation focusing on registration, onboarding, and upselling
- Reestablished finance & BI, established state-of-the-art reporting, and raised €1.3m in equity
CEO, Founder & Managing Partner
Ideas Enabled
- Served as interim executive at early stage and high growth startups to master challenges such as setup of a global product delivery (70 FTE), rollout of a new eCommerce platform in more than 10 countries, and product and marketing strategy for a two-sided business model
- Spearheaded large digital transformation programs with budget up to €14m including successful project turnarounds and launch of five mobility service startups for a business innovation unit
- Advised and coached startups in lean business, customer and product development contributing to two successful exits of a fashion eCommerce and a B2B SaaS startup
- Acted as jury member, speaker, and coach at startup events such as Lean Startup Machine
Head of Architecture & Chief Architect
Vodafone Kabel Deutschland
- Headed the architecture unit, defined business-oriented technology strategy, and drove projects to success contributing to critical product launches such as Video-on-Demand
- Led the strategic Enterprise SOA and BPM platform introduction from budgeting to rollout resulting in over 300 deployed business services and service reuse rate 2x benchmark
- Defined and rolled out an Enterprise Architecture Management platform fostering transparency, increasing asset reuse, and reducing IT cost by 10%
- Advised top management and business units on technology strategy and digital innovation management
Director
Ciao
- Supervised the software delivery department with 20 members in three locations (DE, RO, PL) resulting in increased motivation, cross-location collaboration, and successful relaunch of key project “Search”
Manager
Sapient
- Lead architected the definition of a SOA concept including governance and prototyping for a large Swiss telco, leading to promotion to the Strategic Advisory Board
- Crafted a .com business strategy for senior client management and led pitch presentations
- Architected and designed a state-of-the-art mobile connectivity solution for a leading German telco
- Prepared and executed professional workshops with international and multi-disciplinary participants
Management Consultant, Solution Architect & Project Manager
BCG - Platinion
- Managed planning and delivery of a large digitalization initiative for a leading insurance company resulting in Germany-wide rollout cutting business process time by over 90%
- Strategically analyzed IT landscapes to increase business support efficiency, realize cost savings up to 20%, and define IT architectures for top tier enterprises
- Spearheaded technology proof-of-concepts and turned proposal pitches into client orders
- Led internal technology group and played integral role in enhancing HR processes
Senior Technology Consultant
Viant
- Led community software product evaluation as lead tech for a large UK media company in London
- Contributed to software architecture team for design of an online trading application for the largest European investment bank in London
- Participated in business development initiatives and conducted client presentations closing deals with major clients in Germany and UK
Technology Consultant
Andersen Consulting
- Led a four-member team of senior developers responsible for planning, budgeting, development, QA, and rollout of core components at Europe’s first pure-play internet banking startup
- Analyzed, designed, and developed financial service solutions including share buyback online and core banking and brokerage platform for the European market
- Conducted competitor analyses and market, product, and technology evaluations and presented insights at international events
- Trained international staff in Internet architecture and technologies at Andersen Consulting headquarters in Chicago, USA
Founder and Managing Director
Mips & Bits Innovative Systems
- Bootstrapped and established an IT system house for SMEs with six-figure revenue before sale
- Compiled high-end hardware and software systems, conducted trainings, and provided support
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (11.5 years), Telecommunication (7 years), Pharmaceutical (6.5 years), Tourism (6.5 years), Professional Services (6.5 years), and Retail (6.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (19.5 years), Product Development (17 years), Information Technology (15 years), Project Management (11.5 years), Business Intelligence (7.5 years), and Marketing (7.5 years).
Summary
Driven executive with comprehensive hands-on experience in the definition and execution of digital business models in the SaaS and eCommerce industry — all that with a good sense for markets and trends.
Thought leader and expert in Lean Startup, agile program delivery, business modeling and digital strategy — track record in early stage (rise), high growth (WESTWING, zooplus, shore) and enterprise settings (Tipico, Audi, XING).
Strong business and technology background combined with excellent communication skills to lead with a strong vision and facilitate between diverse stakeholders across multiple organizational levels.
Skills
- Visionary Leadership
- Product & Technology
- P&l Management
- Strategic Planning
- Ai/ml, Analytics & Data
- Turnarounds
- Program Management
- Hr & People Development
- Financial Modeling
Languages
Education
TUM, HHL, UC Berkeley
Executive MBA in Innovation and Business Creation · Innovation and Business Creation · Berkeley, United States · Grade: A
Technical University Karlsruhe
Diploma in Computer Science · Business and Computer Science (CS) · Karlsruhe, Germany · Grade: A-
Certifications & licenses
Certified ScrumMaster (CSM)
ScrumAlliance
Profile
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