Replaced one of Smoobu’s founders and set up Product & Engineering processes & structures for fast growth and a smooth shift from startup to a core part of the HomeToGo group.
Led all Product & Engineering teams, strategic planning, and ongoing development & improvement of the Smoobu SaaS platform.
Tripled in size & took the company from the group’s “black sheep” to its most valuable subsidiary and asset.
Jun 2021 - Oct 2022
1 year 5 months
Berlin, Germany
Head of Product
Ride Capital GmbH
(Highest P&E Position) SaaS, B2B, B2C
Top product leader in the company.
Built the Product team from scratch and took over the Engineering team as interim Head of Engineering, then restructured and grew it.
Rolled out new processes across the whole company to prepare for growth and Series A.
Drove healthy growth, tripled company size and Assets under Administration to €250m.
Worked closely with tax advisors to build the best automatic tax system.
Initiated development of an additional brokerage service product.
Aug 2018 - Jun 2020
1 year 11 months
Berlin, Germany
Chief Product Officer
CustomHash AG
(Deputy Managing Director) SaaS, B2B, B2B2C, B2C
Chief Product Officer at a venture builder, working on a new payment platform using blockchain and Kubernetes clusters.
Responsible for all products, company and product direction, and teams.
Built the company from zero.
May 2017 - Jun 2020
3 years 2 months
Berlin, Germany
Chief Product Officer
me.mento 3D Interactive GmbH
(Deputy Managing Director) B2C
Chief Product Officer at a venture builder, working on a photorealistic real-time VR experience, a VR game, a cryptocurrency, AR software and a software platform.
Responsible for all products, company & product direction, and teams.
Built the company from zero to ~40 employees plus contractors.
Mar 2016 - May 2017
1 year 3 months
Berlin, Germany
Senior UX Manager
Bonify
(Head of UX) SaaS, B2C
Led and managed Bonify’s creative team as Head of UX.
Responsible for the whole product and its look and feel.
Worked as product owner directly with backend and frontend developers.
Delivered everything needed so everyone can work fast & efficiently.
Conducted quantitative/qualitative user research and A/B testing.
Responsible for employees.
Jun 2013 - Mar 2016
2 years 10 months
Berlin, Germany
Creative Director/CCO
Effective Evolutions
Led and managed creatives & developers at Effective Evolutions.
Organized and planned all steps for different tasks/products, many VR/AR related, plus mobile/web/desktop apps for industries like R&D, e-commerce, finance, health, etc.
Presented to business partners, investors & B2B customers and attended conferences.
Served as spokesperson for Effective Evolutions at events.
Responsible for employees.
Co-Founder.
Apr 2012 - Oct 2013
1 year 7 months
Berlin, Germany
Lead Game Designer
GameArt Studio
Led and managed the Game Design department at GameArt Studio.
Organized and planned the entire Game Design for various products.
Created and managed documentation and planned tasks.
Worked directly with developers to create efficient solutions.
Contributed to all company products, including top browser games, mobile games and F2P desktop games.
Aug 2009 - Apr 2010
9 months
Uppsala, Sweden
Developer
Imagination Studios
Developed tools used in different parts of production.
Helped animators/artists and developers understand each other better.
Assisted with shoots, cameras and actors.
Created props and various tools for shoots.
Worked on well-known titles like Battlefield: Bad Company 2, Bulletstorm, Kane & Lynch 2 and Syndicate.
Jan 2001 - Dec 2004
3 years
Berlin, Germany
Developer
Deutscher Bundestag
Developed various tools and organizational software.
Administered part of the Bundestag.
Märchenritter
A service that lets parents create their own children’s books fully automated via AI.
Connected ChatGPT & Stable Diffusion to generate full children’s books with stories and images.
Gives parents the freedom to create custom books with unique characters, stories and image styles.
Linked to a printing partner so users can order a printed version directly.
The Manager Project
A social platform that connects to other social media as an aggregator.
Offers TV & streaming services live reactions, polls & games to share with viewers for real-time interactivity between viewers and shows.
Summary
Product/Project Management: Wide range of experience in agile project and product management
Company Strategy & Management: Experience managing companies, handling up to 3 at once. Built different companies from zero.
UX & Game Design/Gamification: Strong knowledge of UX and gamification, leading & organizing workshops
Team Leading: Deep experience building, leading and managing teams
Languages
German
Native
English
Advanced
Education
Oct 2011 - Jun 2012
Games Academy
Game Design · Berlin, Germany
Oct 2006 - Jun 2010
HTW Berlin
International Media & Computing · Berlin, Germany
Oct 2003 - Jun 2006
OSZ IMT Berlin
A Levels · Berlin, Germany
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